SUPPORT PROGRAMME FOR THE INTERNACIONALIZATION OF THE SPANISH WHITE PORK SECTOR 2020

SUPPORT PROGRAMME FOR THE
INTERNACIONALIZATION OF THE SPANISH WHITE
           PORK SECTOR 2020
             JANUARY 2020 (UPDATED APRIL)

Programme subject to possible changes, improvements or adaptations during its execution, which
will be promptly reported.
Participation in trade fairs will be complemented by the development of possible activities and
parallel events, which will be promptly reported.
This Programme is exclusively aimed at pig meat and meat products companies, in the context of
the general activity of INTERPORC of support for the sector and particularly on international issues.
Thus, it has been designed and implemented for the benefit of those companies and prepared for
the participation of any interested party provided that they are up to date with INTERPORC
mandatory payments.

JAPAN

Continuous development of promotional activities aimed at final
consumers, professionals, horeca, retail and opinion leaders (INTERPORC-
ICEX Sector Programme 2019-2020)

    • Web/Social media spanishpork.jp/      @spanishporkjapan
    • Public relations
    • Promotional activities at restaurants, at points-of-sale, and food
    service events
    • Marketing and advertising

    • INTERPORC joint Pavilion – Participation of companies
    • Showcooking and tastings of meat and meat products
    • Visits to supermarkets
    • III International Spanish White Pork Ham Carvers Competition,
    INTERPORC SPAIN – JCHA (Qualifying round, Tokyo)

CHILE

Continuous development of promotional activities for meat products
specifically aimed at final consumers, professionals, horeca, retail and
opinion leaders (INTERPORC-ICEX Sector Programme 2019-2020)
                 “Amor por el cerdo, pasión por su sabor”
    • Social media:           @pasionporelcerdo_cl
                              #amantesdelcerdoespañol
    • Public relations
    • Promotion at points-of-sale
    • Training aimed at professionals
    • Missions to Spain
    • Tastings and contests
    • Marketing and advertising

CHINA

EU Promotion Campaign ‘From farm to fork’ 2020-2021-2022
                         ‘Excellence from farm to fork’
Continuous development of promotional activities aimed at importers and
distributors, final consumers, horeca, retail, e-commerce platforms, local
authorities and opinion prescribers:
    • Web/WeChat/Weibo/Douyin/LinkedIn/Zhihu
    • Public relations
    • Promotion at restaurants, at points-of-sale and foodservice events
    • Participation at trade fairs: FMA and CIIE
    • Missions to EU
    • Marketing and advertising

HUNGARY
  • February 27 – March 1: Participation in a gastronomic festival
  (Budapest)

MARKET PROSPECTION FOR MEAT PRODUCTS:

       • NORDIC COUNTRIES

       • MEXICO

  • INTERPORC booth
  • Showcooking and tasting of meat and meat products
  • Institutional meetings with Delegations of third countries

September 24-26, 2020

• INTERPORC joint Pavilion – Participation of companies
• INTERPORC booth (EU Promotion Campaign From farm to fork)
• IFPS Conference
• Institutional meetings
• Visit to markets

• INTERPORC grouped Pavilion – Participation of companies
• Showcooking and tastings of meat and meat products
• Institutional meetings
• ‘VI Spanish Pork night’

                                             November 5-10

• INTERPORC booth (EU Promotion Campaign From farm to fork)

• Institutional meetings

UNITED KINGDOM

• III International Spanish White Pork Ham Carvers Competition,
INTERPORC SPAIN (Qualifying round, London)

             VIETNAM

• Training event / Spanish pork presentation (Ho Chi Minh, Hanoi &
Da Nang) → chefs, restaurants managers, hospitality students,
importers

•           @interporcvietnam

• November 18-22: Participation in a gastronomic festival (HCM) /
November 20: trade fair with importers

• November 25-27: Tour visiting importers

PHILIPPINES

• Training event / Spanish pork presentation (Manila) → chefs,
restaurants managers, hospitality students, importers

• B2B meetings

         MYANMAR
• September: Participation in a gastronomic festival

         SOUTH KOREA
• Ham carving course
• Preparation of recipes

• November 12-15: Participation in a gastronomic festival / November
16: trade fair with importers

• INTERPORC joint Pavilion – Participation of companies
• B2B meetings

OTHER ACTIVITIES:

                               www.sinfoporc.com

    ➢ Reports on foreign trade evolution of Spanish pork
    ➢ Information of countries/markets

▪   LOGISTIC SUPPORT IN THIRD-COUNTRY INSPECTION AUDITS

▪   INSTITUTIONAL RELATIONSHIPS

▪   CONFERENCES & MEETINGS

Planning and calls for actions available at:
https://www.interporcspain.org/international-events.html
www.interporc.com

For more information:
internacional@interporc.com I promocioninternacional@interporc.com
Phone number: (+34) 91 161 00 59