SUBIACO: Open for business
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SUBIACO: Open for business
Acknowledgement of Country
The City of Subiaco would like to acknowledge the Traditional Owners of
the land, the Whadjuk people of the Noongar nation and pay our respects
to Elders past, present and emerging. We recognise the contribution the
Whadjuk people have made and continue to make to our culture and
in our community. We will continue to seek the input of the Traditional
Owners.
All images belong to the City of Subiaco unless otherwise stated.
A Growing City
VIBRANT LIVEABLE CITY
A vibrant city with a village feel and a rapidly growing
residential base (forecast 11.5% over 3 years) and economy
(15% over 3 years).
EMERGENT CITY
Over $1 billion in investment is committed over the next 3 years
leading to approximately 3,500 new workers, hundreds of new
businesses and an estimated 6,500 new residents.
BUSINESS FRIENDLY CITY
A local Council who is flexible, easy to work with and supports
a growing city.
WELL CONNECTED CITY
Over 22,500 people utilise the extensive rail and bus network
daily. The new Forrestfield rail link will connect Subiaco to a
further 20,000 airport travellers daily.
SUSTAINABLE CITY
A city with leading sustainability policies for a friendly, green
and healthy environment.
SMART CITY
A city that uses technology to drive economic activity with a
highly educated workforce and growing importance on
knowledge and creative-based industry.
1
Contents
Major Projects 3
Advantages of Doing Business in Subiaco 6
A Glimpse at Subiaco Industry 9
Health and Health Services 10
Professional, Scientific and Technical Services 12
Education 14
Retail, Food and Hospitality 16
Night-Time Economy 17
Arts and Recreational Services 18
Subiaco: Supporting You and Your Business 20
Major Projects
By 2023 a number of major projects will be completed that will contribute
to growth in Subiaco, providing benefits to residents, local businesses and
employees alike.
SUBI EAST REDEVELOPMENT
Subi East will be one of the most significant
urban redevelopment projects in Perth, involving
the rejuvenation of 35.6 hectares of land into a
thriving and connected inner-city hub.
2021 project commencement
2,000+ housing options
3,500 additional population
$20m - $50m projected expenditure
1,400 - 2,000 projected workforce Source: LandCorp
THE MARKET PAVILION
The development includes three new buildings
with apartments, office, retail, a market hall and a
public open space.
It is planned for approximately:
240 new apartments
50 commercial spaces
50 retail and food spaces
800 - 1,000 new residents
150 - 275 additional workers Source: Blackburne
3
SUBIXO
The development will include the Park Regis
Hotel which is the only hotel in Subiaco located
just 10 minutes drive from Perth CBD and the city
beach with well-appointed guest rooms and
superb conference facilities. SubiXO also has major Source: Staywell Group
commercial premises with tenants such as
Channel 10, IInet and Mining Resources already
confirmed and a Multiscreen Cinema Complex.
2019 hotel opening
168 guest rooms
250 hotel workers
$6.1m additional tourism expenditure
1000 commercial workers
INNER CITY COLLEGE
The school will be a major drawcard for families
and businesses given its innovative and imaginative
curriculum for talented students, reducing
the need to pay private school fees for quality
education.
2020 school opening
2,000 students capacity
95 additional workforce
increased housing demand
in the area Source: Department of Education
4
FORRESTFIELD AIRPORT LINK
The Forrestfield airport line will link Subiaco to
the geographic areas of Inglewood, Bayswater, 2021 project completion
Redcliffe and Forrestfield and 100,000 wider Perth
local residents. The link will stimulate tourism as
20,000 passengers per day (by 2022)
over 40% of travellers into Perth stay outside the 29,000 passengers per day (by 2032)
CBD.
Source: Metronet
SUBIACO CULTURAL SPACE
The City is advocating for a Cultural Space as part
of the Subi East redevelopment. This will honour
the sporting, cultural, and heritage significance of
the site.
ST JOHN OF GOD SUBIACO
EXPANSION
St John of God Subiaco hospital is currently
developing a site master plan for the hospital
expansion, which includes extra parking, operating
theatres, single rooms and consulting suites as
well as a dedicated research facility.
Source: City of Subiaco
5
Advantages of Doing
Business in Subiaco
1
The City of Subiaco is consistently achieving high levels of economic performance with a
stable 5% growth in Gross Regional Product projected to reach $5.5b by 2022, not
including current major projects impact.
2
Ideally located adjacent to the Perth CBD, Subiaco has a high-quality mix of medium to
high density residential areas with a large, highly skilled workforce of 28,700 persons and
excellent public transport access.
3
A projected population growth of almost 25% by 2036 to 22,500 (not inclusive of the
latest major projects impacts) ensures Subiaco will continue to be an exciting place to do
business.
4
Subiaco is the home to, and surrounded by, major health and professional services,
education infrastructure, a highly developed mix of food and beverage businesses,
innovative and creative industries and a new major cultural space.
5
Subiaco has a strong base for economic development and investment with a recent
growth in business numbers of between 7.5% to 12%, in many cases above Western Australian
averages.
6 Subiaco residents and local businesses will soon have a direct link to the airport via the
new Forrestfield airport line that is forecasted to carry around 20,000 passengers daily.
7
The Subiaco Economic Development team understands the needs of local businesses and
works with business owners to guide the City’s economic development strategies
through our Economic Development Plan 2017-2022 and associated plans.
8
Active support is provided to local businesses through Subiaco’s Business Concierge,
pro- business policies, industry support, networking opportunities and a range of economic
development actions.
6
Gross Regional Product:
Future direct train line to
$4.6 billion Perth Airport with
20,000 passengers daily
5% Consistent
growth in GRP
4,739 Projected population in 2036:
Businesses 22,500
7.5% - 12% (Economy ID)
Average industry growth
Average development approvals totalled
Free alfresco Pro-business
$160 million p.a. dining parking
over the past five years permits policies
7
MAJOR PROJECTS IN SUBIACO
Subiaco Activity Centre Inner Subi East Forrestfield Airport
City College Redevelopment Link Connection
Largest office centre outside of CBD St John of God
and West Perth Subiaco Hospital
Retail and hospitality hub
West Leederville
Subiaco Private
5 minutes to Perth Hospital
CBD by train
Perth Modern
Subiaco School
Future Market Roberts Rd
Pavilion
Subiaco Oval future
Hay St
development and
New Park Subiaco Cultural
Regis Hotel PMH Site future
Space
development
King Edward
Memorial Hospital SU BIACO
Rokeby Rd
King
s Pa
Hamersley Rd rk R
St
d
as
om
Th
CITY OF SUBIACO PROJECT LOCATION BY SUBURB Wembley West Leederville
City of Subiaco
Floreat
Nicholson Rd
JO L IMO N T
Hay St
S U BI ACO West Perth
St
Rokeby Rd
as
DAGL IS H
om
Kings Park
Th
and Botanic Garden
Kings Park
City of
Nedlands
Nicholson Rd
Legend
S H E N TO N PA R K Major Projects
Fremantle Hospitals
~16km
Schools
Train Station
8
Perth Children’s
HospitalA Glimpse at Subiaco
Industry
HEALTH AND HEALTH SERVICES
PROFESSIONAL, SCIENTIFIC AND TECHNICAL SERVICES
EDUCATION
RETAIL, FOOD AND HOSPITALITY
NIGHT TIME ECONOMY
ARTS AND RECREATIONAL SERVICES
9Health and Health
Services
Subiaco is a significant hub for the West Health and Health Services is a strong growth
Australian health industry. Three Major sector predicted to expand by 8% per annum
hospitals, health promoters and supporting from 2020 to 2025, following $102b Federal
industries are located within or adjacent to our budget increase, of which Western Australia
borders, providing significant opportunities for will be allocated over $500m and demographics
health and related businesses. drivers.
Subiaco has over 450 businesses in this sector King Edward Hospital
of which 142 are medical practices and day
surgeries. Between 2017 and 2018 the number St John of God Subiaco Hospital
of businesses has increased by around 6%,
Subiaco Private Hospital
contributing to over 536 new local jobs.
Some of the major health influencers located within Subiaco include:
10$986m Industry value
(5.3% of WA value) 3 Major hospitals
450 Health businesses 142 Medical and day
surgeries
7,060 Workers (4.5% of
WA sector employment)
11Professional, Scientific
and Technical Services
Subiaco is home to a cluster of Professional comprising 20.8% of all businesses, compared
Services with 30% of total employment in to 11.8% in Western Australia. The sector
industries such as accounting, architecture, employs 4,600 people which represents 18.3%
property, finance and other professional and of Subiaco total workforce.
scientific services. Subiaco has comparative
strengths in this sector by offering competitive In 2017 - 2018, the City of Subiaco contributed
rental and collaborative work spaces, strong 5.3% to Western Australia’s Professional,
network of fellow businesses and access to Scientific and Technical Services employment
strong clusters of potential clients. and 5.8% of its total value added. This sector is
projected to grow by 2.7% per annum.
The Professional, Scientific and Technical
Services industry has the largest number of total
registered businesses in the City of Subiaco,
Key professional services businesses and industry associations located within Subiaco include:
12Subiaco’s central location provides local Significant development has occurred in the
businesses with access to a substantial client vicinity of the Subiaco City Centre, providing
base just minutes from the CBD. Employees A-grade office space within a close proximity of
have several transport options to and from Subiaco train station. Subiaco City Centre also
Subiaco with four train stations, eight bus provides a cluster of businesses and offerings to
routes, proximity to the freeway and over support all new business investment.
11,500 parking bays available.
200,000m2 4,600
Office space Employed in professional services
90,000m2 900
Businesses (Perth City: 2,000, Nedlands: 670)
A and B grade office space
50% Collaborative working spaces
Of professional services located
within 500m of the Subiaco
City Centre Business sponsorship and regular
business events
Flexible floorspace usage
regulations
13Education
Education is projected to experience a
significant growth with an increase in an annual $130m Industry Value
growth rate from 3.6% to 9.6% per annum
by 2020. The sector currently employs around
1,000 workers that represents 3% of the total
workforce in Subiaco and contributes $130m to
the Subiaco economy.
970 Employed in
education
Subiaco is home to several significant education
providers, and opportunities for support
businesses in the sector are likely to increase 5,400+ Current and future
high school students
with the opening of the Inner City College
specialising in STEM subjects in 2020. These
services include after school care and activities, The City is open to potential
tutoring and special educational support, student accommodation, education
speech therapy, counselling and other specialist services and associated services
services. The close proximity of the University of projects
Western Australia also provides opportunity for
the student focused strategic developments.
Four bus routes connecting
to UWA
14Source: City of Subiaco
Inner City College Catchment Area
GLENDALOUGH
MT HAWTHORN
LEEDERVILLE
Inner
City College
WEST
LEEDERVILLE
Perth Modern
School
NORTHBRIDGE
SUBIACO WEST
PERTH
15Retail, Food and
Hospitality
Retail and food industries have always been a The City of Subiaco has proactively supported
point of difference for Subiaco. The City Centre the Retail and Food sectors through:
is ideal for retailers with access to a high income
• Providing free alfresco dining permits
residential population, a large workforce, and
significant foot traffic generated by commuters • A flexible change of land use policy
and visitors. With significant projected • Improving wayfinding and promotional
population growth Subiaco will continue to material to guide foot traffic
provide food, retail and night-time economy
operators with an ideal environment to run their • ‘See Subiaco’ destination brand that
businesses. includes events, advertising and promotion
of local businesses
Since 2016 retail and food/accommodation • A local event portfolio attracting over
has grown by an average of 4.3% per annum 100,000 visitors per annum, generating
against Western Australian trend of 3.8% per approximately $9 million in visitor spend
annum.
• Working directly with local businesses to
encourage local participation
22,500 3,775
Local workforce customers and Employed in retail, food and
8,000 residential households accommodation
18,000 Higher frequency trains and
planned direct link to airport
Approximate residential population
Projected population growth of Second highest residential
density of State LGAs
25% by 2036 (Economy ID)
16,500
Public transport passengers
per workday
16Night-Time Economy
According to the ABS Night Time Economy
Analysis Report, Subiaco, unlike many of 9%
Perth Inner Perth Suburbs has a key array of Of total employment in core
current and future venues that support night night-time economy
time activity including theatre, cultural and
60%
food/drink venues that have a strong return
of investment. Supporting this is a specific
local and worker demographic that has Of the population are Millennials
strong psychographics for socialisation and and Babyboomers
night time activity. The service age profile for
Subiaco demonstrates a strong Millennial and
Babyboomer demographic profile representing 5,000
over 60% of the local population and over Households tend towards night-
5,000 households in 2018 which lends itself time activity
towards socialisation and night-time activity.
Subiaco Greater Perth
25
Percentage of population
20
15
10
5
0
Babies & Primary Secondary Tertiary Young Parents & Older Empty nesters Seniors Elderly
pre-schoolers schoolers schoolers education workforce home builders workers & retirees aged
17Arts and Recreational
Services
Subiaco is fortunate to have an established Subiaco also has digital and creative clusters
creative and cultural sector with two theatres of co-working spaces which is driving small
(The Regal Theatre and the Subiaco Arts Centre) business to grow and develop such as
and a new multi- screen cinema complex Ampersand Collective with their network and
opening in 2019/20. Visual links to the City’s DIGITAL Collection and Knowledge Collective.
history is clearly evident in the heritage street
fronts lining our two main streets, adding to the The City also provides free community public
sense of place that differentiates Subiaco from art curation services that are available to local
the CBD. businesses.
This creative and cultural infrastructure The sector achieved $116m in sales for 2018
has attracted significant employment in with an industry growth of 3% per annum, and
creative industries including radio, media and has a workforce of 743 persons - an increase of
performing arts. The sector has 51 businesses 100 since 2016.
including market leaders of APRA, Subiaco
Creative and cultural industries create vibrancy
Arts Council, Stage Door, Regal Theatre, Art
and activation in the City Centre which will be
Collective, Arts Festivals, Subiaco Museums as
supported by the advocated Cultural Centre as
well as clusters of media outlets of Channel 10,
part of the “Subi East Development”.
Nova and Student Edge.
18Regal Theatre:
$116m
110,000 Industry sales
attendees per annum
Subiaco Arts Centre: 3%
21,000 Industry growth per annum
attendees per annum
740
14% Employed
Of total employment in
creative and cultural sector
2019/20
Regis Cinema Complex opening
9 Fringe venues and
19 Fringe events in 2019
Advocated Cultural Space
Advocated Cultural
Space
Roberts Rd
Hit 92.9
Regis Cinema Regal
Complex Theatre
iiNet Nova 93.7
Hay St
Townshend Rd
Rokeby Rd
St
as
o m
Th
King
s Park
Subiaco Arts Art Gallery R d
Centre Fringe Festival Venue N
Train Station
Hamersley Rd
Key infrastructure/organisations 19
100mSubiaco: Supporting You
and Your Business
The City of Subiaco Economic Development engages with the broader business community,
team is focused on developing a strong local through memberships, industry partnerships
economy, offering a number of support services and Memorandums of Understanding (MOU)
to new and existing businesses in Subiaco. with academic institutions. The purpose of
this engagement is to ensure Subiaco is ready
We partner with businesses, helping them to work with businesses and create the best
establish a presence and grow. We can connect outcomes for the community.
you to opportunities that will support your
vision for success. The Council also actively
20Current projects, programs and initiatives:
• Identification of relevant state and federal government grants and application advice
• Small Business Grants program to encourage expansion and innovation in the existing
business community
• Grant opportunities to support maintenance of heritage properties
• Linking businesses with training and networking opportunities
• Provision of scholarships to entrepreneurship and innovation programs including Curtin
Business School’s Ignition program
• Supporting businesses to access mentoring programs and business advisory services
• Assistance with obtaining industry and economic insights utilising tools such as
Economy i.d.
• Opportunities to promote Subiaco businesses through campaigns and initiatives including
the #ShopLocalSubi video campaign
• Identifying opportunities to showcase Subiaco as a great place to do and be in business
• Dedicated destination marketing brand ‘See Subiaco’ to promote local businesses to
visitors, residents and workers
• Support for shared working spaces, incubators and innovation centres
• Liaising with businesses to understand their wins, challenges and aspirations
• Connecting businesses with each other and useful organisations
• Providing a clear link to the City for businesses through the appointment of a business
liaison officer
• Flexible planning policies particularly within the City Centre, reducing red tape where
possible
• The development and implementation of the Subiaco ‘Place Plan’, designing Subiaco as an
engaged and connected community
21Open for Business
Please contact us:
City of Subiaco
241 Rokeby Road, Subiaco WA 6008
Economic Development Team
P: 08 9237 9222
E: ecodev@subiaco.wa.gov.au
subiaco.wa.gov.au
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