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Rocky Mountain
STUDENT MEDIA
GUIDE TO ADVERTISING, PRODUCTION AND MARKETING SERVICES
2017 - 2018
Colorado State University
For more information about advertising in the Rocky Mountain Collegian call 970-491-7467 or email advertising@collegian.com. Rocky Mountain
The Rocky
Student Media provides Mountain
advertising Collegian
opportunities in print, |broadcast
CollegianandTV | CSU
web, as wellTV
as11
a full| menu
Student Videovideo
of digital, Productions
and marketing services. Ask
about bundling discounts and new media opportunities.
Digital and Marketing Services | CSU Life | 90.5 KCSU | College Avenue Magazine
WE ARE STUDENT MEDIA
COLLEGE
AVENUE
KCSUFM.COM
CONTACT US:
Rocky Mountain Student Media is a multi-faceted
media company that’s equipped to help your
business find success. Our award-winning media
outlets provide solutions to help you effectively
reach the Colorado State University and Fort Collins Rocky Mountain Student Media Corporation
communities. Our unique ability to combine print, Room 118, CSU Lory Student Center
broadcast, and with social media and digital and Fort Collins, CO 80523
marketing services, makes it easy for us to create an 970-491-1683
advertising plan tailored specifically to meet your collegian.com
needs in a way that engages your audience and
makes the most sense for your business. Advertising
970-491-6834
Our mission at Rocky Mountain Student Media is to jacob.johnson@colostate.edu
provide educational opportunities for students and or
to serve the CSU community. As RMSMC continues 970-491-7467
to grow, we continue to expand our educational advertising@collegian.com
mission and offerings to students. In turn, this
maximizes our ability to serve you, our customers,
with more media and marketing opportunities than Business Office
ever before. 970-491-2050
For more information and ad samples visit: Newsroom
advertising.collegian.com 970-491-7513
news@collegian.com
CONNECT WITH US:
@CSUCollegian
MEDIA AND MARKETING
OPPORTUNITIES: CSU COMMUNITY
Print
More than 33,000 students make up the CSU
Collegian
community, and our faculty and staff make up the
Daily editions Monday – Thursday
largest employee group in Fort Collins. Together, these
Friday Sports Editions two markets are invaluable to local businesses. Reach
Front page ad this market with your advertising message!
Front page sticky note
Back page ad
33,198
Puzzle and Crossword sponsorship
College Avenue magazine
CSU Life for Faculty and Staff
Ram Deals Coupon Book
Housing Guide
Best of CSU
ENROLLED STUDENTS
7,224
Graduation keepsake editions
Parent and Family Resource Guide
Visitors Guide to Fort Collins and CSU
Ram Orientation Guide for New Students
Native Advertising FACULTY AND STAFF
Custom Content Development
Source: CSU Budgets and Institutional Analysis, Fall 2016
Web
Banner (Collegian.com & KCSUfm.com)
Blog Sponsorship
Native Advertising
Text Links
Classifieds
$178 million
contributed annually by CSU students
Broadcast - Radio and TV to local economy
KCSU Underwriting
30%
KCSU Specialty-show sponsorships
TV Ads on Comcast Channel 11
Video and Audio Production
Long-form videos increase in discretionary spending by college
Short-form videos students over the past 5 years. Students buy local!
Event filming: lectures, concerts, performances
Video for web and social media
Podcast Production
Posters
Students are
18x36 posters on indoor newspaper kiosks
26x50 posters on outdoor newspaper kiosks
Poster printing and distribution on and off campus
more likely
to engage with
Marketing Services
Event Planning
Graphic Design
student media
Social Media Planning and Production
DJ Service
{ IT’S A RAM GOOD DEAL!
B U N D L E A N D S AV E
BUNDLE $3,000-$5,000 SAVE 10%
{ than local or national
media outlets.
BUNDLE $5,000-$10,000 SAVE 20%
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The Rocky Mountain Collegian is an award-winning, student-
run newspaper celebrating its 126th year in publication. Named
one of the top 20 college newspapers in the country by the
Princeton Review, the Collegian keeps the community up-to-
date with campus and local news. Newspapers are distributed
throughout the CSU campus and to over 150 locations off
campus. The Collegian is published Monday through Thursday,
with special sports editions on select Fridays.
SIZING AND PRICES
QUARTER BUSINESS
FULL HALF HALF VERT. QUARTER VERT. SIXTH CARD
3.7”x7.5”
9.5”x12.25” 9.5”x6” 5.6”x10” 5.6”x5” 3.7”x5” 3.7”x2”
Local/ CSU Dept CSU Student CLASSIFIED RATES Per word, per day
National Group 1-3 Days ...........................$0.30
4+ Days ...........................$0.20
Full $450 $400 $180 Bold Type .......................$0.20
Half $245 $220 $90 (additional per word, per day)
Business Logo/Art .......$2.00
Quarter $150 $130 $45 (additional per ad, per day)
Sixth $90 $80 $30 Place your classified online at
Business Card $50 $45 $24 collegian.com/classifieds
or call 970-491-1683
Custom Sizes
Open: $8 per column inch
CSU Dept: $7 per column inch 46% of
Volume 126, No. 107 Wednesday, March 29, 2017
students read
CSU Student Group $3 per column inch Mountain campus
NEWS
the Collegian
plans expansion
PAGE 4
at least a
All ads include full color. Local not for profits qualify for CSU rate. few times per
Climbing to week.
empowerment:
OPINION
GOP healthcare
DEADLINES
plan a trainwreck
Audrey Ancell is a usual at the Miramont FItness Center who usually puts the bouldering wall to good use. PHOTO BY OLIVE ANCELL COLLEGIAN
PAGE 6
Source: Spring 2017
Female rock-climbers discuss involvement
Display Advertising: 3 p.m. two working days prior to publication in the male-dominated sport readership survey
By Zoe Jennings ed sport, Matzke is encouraged en,” Matzke said.
Classifieds: 3 p.m. one working day prior to publication
@zoe_jennings4 when women hit milestones in Hayes’ milestone climb
the climbing world, she said. along with increased numbers in Ladies Climb Classes:
Earlier this year, 19-year-old Matzke began climbing 11 young women in climbing help Every Sunday at 9 a.m.
Margo Hayes from Boulder, Col- years ago when she fell in love cultivate women’s involvement
orado, achieved a new milestone with the sport at a birthday par- in the sport.
in the world of climbing. After ty. Now she oversees all of the “This is a huge deal for wom- idating with all these men who
ascending La Rambla in Siurana, coaches and climbing teams at en,” Matzke said about Hayes’ are so good,” Matzke said.
Spain, which has a difficulty rat- Miramont, including non-com- climb. “We just had a huge break- Anita Rae recently moved to
ing of 5.15a in the Yosemite Deci- petitive teams for little kids and through for female climbers. No Fort Collins and said she mar-
mal System, she became the first competitive teams, including an woman has ever done that.” veled at the climbing wall. She SPORTS
woman to complete a climb of all-girls competitive team. Matzke teaches students heard about the women’s climb- CSU thin in
that difficulty, ranking with even Although Matzke believes during the weekly Ladies Climb ing class and thought it was a
the top male climbers. that climbing is a male-dominat- class offered at Miramont. The great opportunity to learn. secondary
Abby Matzke is a head climb- ed sport, women are becoming class was designed to encourage “I knew nothing and I still-
ing coach at North Miramont more represented in the sport, women to start climbing. feel like I know next to nothing, PAGE 13
Lifestyle Fitness in Fort Collins, she said “Now women are getting but at least I can get up there,”
Colorado. In a male-dominat- “It’s up and coming for wom- into it, but it’s definitely intim- see WOMEN on page 11 >>
DISTRIBUTION
5,000 copies a day. See publication schedule on the last page.
For more information about advertising in the Rocky Mountain Collegian call 970-491-6834 or email advertising@collegian.com. For a digital
copy visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a
full menu of digital, video and marketing services. See page 3 for bulk and bundle discounts.
PREMIUM PLACEMENT
FRONT PAGE STICKY NOTES PUZZLE AND FEATURES
Add impact to your G Secure guaranteed placement of your ad beside
advertising message with Spring 2017 one of the Collegian’s most popular features:
Check
front page sticky notes. Placed
out the
Graduation
Sudoku, Crossword, Nope & Dope, Horoscope or the
Guide inside
on the left side of the front
Volume 126, No. 128 Monday, May 8, 2017
Community Calendar.
page, this full color sticker
is guaranteed to grab the 3.7”x5” ........................ $120 per week
attention of readers. ....................................... $80 per week/15 or more weeks
3”x3”
RESERVATION
Reserve Fall 2017
Textbooks 3.7 x 2”.........................$60 per week
Sticky
Cost per day ..............$450 ByNote
Students, For You
The students and stories behind your newspaper
....................................... $48 per week/15 or more weeks
Ads include full color
Includes printing
(2-day minimum, 10,000)
Sticker size: 3”x3”
(Custom shapes and sizes
available) FRIDAY SPORTS EXTRAS
9.5”x2”
Front Page Ad Focused on CSU athletics, special Friday editions
feature sports highlights, athlete profiles and game
day previews. Distribution takes place on Friday and
FRONT PAGE ADVERTISING by our street team before the game.
Exclusive placement at the bottom of the Collegian front page,
guarantees maximum visibility. Front page ads include full color. Friday Publication Dates:
August 25 - Football Home Opener
Cost per day .................$300 September 1 - Rocky Mountain Showdown
Banner size: 9.5” x 2” September 8 - Volleyball
October 13 - Homecoming
BACK PAGE ADVERTISING October 27 - Football
Exclusive placement on the back page of the Collegian, November 10 - Football
guarantees maximum visibility. Back page ads include full color. Fall Basketball Preview, TBD
Three Spring Basketball Editions, TBD
Cost per day .................$500 Monday, March 5 - MWC Basketball Preview
Full Page Ad: 9.5” x 12.25”
Van Pelt Fresno State
CSU legend reflects Rams prepare to Basketball
on historic run face 1-8 Bulldogs Season
PAGE 4 PAGE 5
Preview
Inside PAGE 7
PRE-PRINTED INSERTS the Michael Gallup
If you have a flyer or stand alone advertisement
Lines is on
FIRE
Friday, November 4, 2016
CSU vs. Fresno State
that works for you, inserting into the Collegian is an Inside
inexpensive way to canvas the CSU and Fort Collins PAGE 6 the
Lines
community. Friday, Oct. 7, 2016
CSU vs. Utah State
Homecoming
Edition
Cost Per day..................$250
5,000 inserts
(Insert provided by advertiser.) Page 7
Ship To:
Prairie Mountain Publishing Find all your homec oming
news inside start ing on
Attention: Chris Klein/Collegian Pages 11-30.
801 North 2nd Street
Berthoud, CO 80513
For more information about advertising in the Rocky Mountain Collegian call 970-491-6834 or email advertising@collegian.com. For a digital
copy visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a
full menu of digital, video and marketing services. See page 3 for bulk and bundle discounts.
SPECIAL PUBLICATIONS
Rocky Mountain Student Media produces specialty publications in partnership with Colorado State
University departments featuring unique content for targeted audiences. If you would like to produce a
magazine or newsletter and are looking for assistance, we can help. Our experienced staff can assist
with content, production and printing of publications or brochures, any size or style.
MOVE-IN/WELCOME BACK NEWS A&E
PARENT GUIDE Supporting
Top 5 campus Over and
resources Under 21 Transitions
Reaching new and returning CSU Move-In Guide Fall 2016 Thursday, August 18, 2016
PAGE 12 PAGE 22
Created especially for parents 2017-2018
students has never been easier. according to students online
THE
STRIP and families of new CSU students,
The Move-In/Welcome Back Moving into the
dorms sucks.
Here’s some things
you can do to make
the Parent Guide is distributed at
edition is placed in residence hall Ram Orientation and throughout
it less suck-ey.
Find your nap spot on
rooms for each student prior to the year through Parent and
campus while you can
still call dibs.
Check out the rec-
reational lounges in
move-in day, and distributed to Family Programs.
each dorm. Each one
is slightly different.
Grab a bike and hop
on a local trail. We
key campus locations the week Publishes: April 2017
Denise Apodaca often performs as part of her classes. PHOTO BY AMANDA GARCIA. COLLEGIAN have lots and lots.
By Erin Douglas
@ernmdouglas23 Underclassmen classes: MU100, PIA- Lori Peek: 4.9 / 4.5 stars and keynote presenter. Accord- Check out Old-Town.
NO100 Department: Sociology ing to his website, he has spoken
Websites have revolution- Denise Apodaca was nom- Underclassmen classes: SOC 2015 at over 100 different colleges There’s always some-
ized the way students choose inated for the Best Teacher Lori Peek is the second high- and universities. Benn is a li- thing to do.
of August 14. The edition features
their courses and professors. Award in 2015. Though she est rated professor on Koofers. censed psychologist and works
Distribution: 6,000
Using Rate My Professor and didn’t take home the title, Apo- In her personal research, Peek in the area of mediation and
Koofers, the Collegian compiled daca remains the most rated studies vulnerable populations workplace cultures.
a list of six CSU professors with professor with the highest score in disaster, with a special em- Whitney Cranshaw: 4.6 / 4.5 stars Department: Communication Studies
the highest scores. on both websites. phasis on the experiences of Department: Bioagricultural Sciences Underclassmen courses: SPCM 201
Some professors only have Karla Gingerich: 4.7 / 4.5 stars low-income families, racial and and Pest Management Greg Dickinson teaches
a handful of reviews, so in order Department: Psychology ethnic minorities, women, and Underclassmen courses: BSPM 102 Rhetoric in Western Thought. Parent and Family Resource Guide 2017-18 | 1
information about Ram Welcome
to make the list more accurate, Underclassmen classes: Psy 100 children. Peek has received Whitney Cranshaw broadly Dickinson has received the Col-
the following professors were Karla Gingerich has been at CSU’s Alumni Association Best focuses his research on Inte- lege of Liberal Arts Excellence
Special rates and sizing apply.
chosen only if they had more CSU for over 16 years and spe- Teacher Award and the College grated Pest Management of all in Teaching Award and the CSU
than 40 reviews by students on cializes in counseling, children of Liberal Arts Excellence in arthropods affecting horticul- Alumni Best Teacher Award.
one of the two websites, as well and families and developmen- Teaching Award. tural commodities in Colora- According to a CSU profile,
as a rating higher than 4.6 on tal disabilities. Gingerich has Mark Benn: 5.0 / 4.5 stars do. According to several anon- his work advances critical and
Rate My Professors or four and received the College of Natural Department: Psychology ymous students on Koofers, theoretical understanding of
and other campus news.
a half stars on Koofers. Sciences Teaching and Innova- Underclassmen classes: KEY 192 Cranshaw is funny and engag- memory, place, materiality and
Denise Apodaca: 4.9 / 4.5 stars tion award and was named Best *must be in a key community to enroll ing, and the course can fulfill the everyday life.
Department: School of Music, Theatre Teacher and Outstanding Ad- Mark Benn has travels na- AUCC science requirement. Erin Douglas can be reached
and Dance viser. tionally as a diversity trainer Greg Dickinson: 4.7 / 4.5 stars at news@collegian.com
Publishes: August 14 VISITORS GUIDE
Deadline: August 1 Visit
Highlighting the best of both Fort FORT COLLINS
& COLORADO STATE UNIVERSITY
Distribution: 7,000 Collins and CSU, the Visitor’s
Special rates and sizing apply. Guide is the perfect go-to
publication for families
and campus visitors.
Publishes: May 2017
Distribution: 26,000
BEST OF CSU
Special rates and sizing apply.
Featuring CSU’s favorite places 2017 -2018
to eat, drink, and hang out. This
OF
CSU [
edition is the BEST place to brag
about your business. Distributed
throughout the year.
your guide to
what we LOVE [ RAM LIFE ORIENTATION GUIDE
Publishes: November 11 A CSU guide to campus and
Deadline: October 19 r
bee kfast
brea os
college life for new students. Ram
o
tatt rtments
Distribution: 5,500 apa Life is distributed throughout the
bars a
pizz more
summer at Ram Orientation.
G
and
Special rates and sizing apply.
Publishes: June 2017
Distribution: 7,000
Special rates and sizing apply.
GRADUATION GUIDE HOUSING GUIDE F OR T C O L L I N S L I VI N G
Housing Guide 2017
Featuring congratulatory ads for Spring 2017 Help CSU students find the
CSU graduates, this edition is perfect place to live. The Housing Roommates
Finding compatible people
to live with, breaking down
U + 2 rules, and roommate
geared towards CSU graduates Guide features housing options,
conflict resolution
Transportation
and their families. tips for living on and off campus
Alternate transportation
options, limiting commuting
expenses, parking on and
around campus
Fall Publishes: December 11 and specifics about laws affecting Safety
Protecting your property,
securing your deposit, and
avoiding noise citations
Deadline: December 2 students.
through party registration
Spring Publishes: May 7 Publishes: February 6
Deadline: April 28 Deadline: January 27
Distribution: 5,000 Distribution: 6,000
Special rates and sizing apply. Special rates and sizing apply.
For more information about advertising in special publications call 970-491-1146 or email advertising@collegian.com. For a digital copy visit
advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu
of digital, video and marketing services. See page 3 for bulk and bundle discounts.
Collegian.com is the central site for all student media: the
Collegian, CTV video and news, KCSU 90.5 and College
Avenue magazine. The site features breaking news,
blogs, videos and live-stream radio and TV. Collegian.com
provides the best digital platform for local businesses to
reach on and off-campus audiences. Collegian.com has
been awarded in 2017 “Best Website Finalist” by the Society
of Professional Journalists.
SIZING AND PRICES
Rectangle (300x250 pixels) 1 Month, (50,000 impressions guaranteed) ..................................$400
3 Month, (150,000) impressions guaranteed) ...............................$900
Banner (728x90 pixels)
Pay per impression, under 100,000 ..........................................$8/thousand
Pay per impression, over 100,000 .............................................$6/thousand
Email Blast Ads (30 Days) .............................................................$150
48% of
students visit
collegian.com
at least a few 728x90
times a week.
Source: Spring 2017 readership
survey
300x250
Ads will resize for mobile devices.
Property managers, real estate companies
LIVING and private owners can post available housing
units, listing amenities, floor plans, videos,
FO O
photos and more. You have complete control
over your listings, or if you don’t have the time,
the Collegian can manage your listing for no
.com additional charge. See LIVINGFOCO.COM for
additional information.
RATES
Featured Property .......................... $100/month, per listing
Includes home page feature, photos, floor plans and unlimited property information
Personal Listing................................ $25/month, per listing
Includes photo and property description
45 Second Video of Unit......................$400
For more information about advertising on Collegian.com call 970-491-6834 or email advertising@collegian.com. For a digital copy visit
advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu
of digital, video and marketing services. See page 3 for bulk and bundle discounts.
CSU Life is a monthly news publication produced
specifically for faculty and staff at Colorado State
University. The publication is delivered directly to 7,000
staff mailboxes on campus and features stories for and
about employees, staff accomplishments and campus.
CSU LIFE CSU LIFE
CSU LIFE FACULTY & STAFF MAY 2017 9
Supervisor Development CSU takes ‘key step’ to expand HR capacity
in efforts to bring change
Program off to a great start
FACULTY
FACULTY & STAFF APRIL 2017 By Pam Jackson
& STAFF MARCH 2017
The Division of University Operations is
By Marsha Benedetti helpful to participants in their supervisor
taking what it calls a “key step” to contribute
pg 17 pg 10 pg 8 pg 5 role.
to the collective efforts on campus to improve
Do supervisors make a difference in the Summer classes
Holocaust survivor speaks to Get landscaping help from Happy St. Patrick’s Day, Building Proctors and what the work life of employees and bring about
workplace? According to a 2016 Gallup
Fort Collins’ community senior designers. Rams! 8 things you didn’t they do. In addition to the Supervisor impactful change. The division is moving
report “State of the American Manager,”
on campus. know about March 17. Development Program, the Office Diana Prieto into an expanded role as
supervisors account for almost 70 percent
for Training and Organizational Associate Vice President for Human Capital,
of the variance in employee engagement
Development will be launching a new effective July 1, 2017, and the division will
scores. The Supervisor Development
initiative this summer, The Emerging conduct a national search for a director of
Program at CSU was launched in January
Leaders retreat, based on Jim Kouze Human Resources.
Journey to peace
due to the important role supervisors have
and Barry Posner’s bestselling book The Prieto currently serves as executive
in retention of employees.
Leadership Challenge. Participants will director of Human Resources and director
Created in response to requests from AP
explore the five principles for exemplary of the Office of Equal Opportunity, and
Council, CP Council and Faculty Council,
leadership to determine their future career she oversees the Office of Training and
the Supervisor Development Program Diana Prieto
Organizational Development. In addition, in
Nobel Laureate inspires CSU helps new and experienced supervisors path.
This two-day retreat is scheduled 2016-17 Prieto served as chair of the Salary
expand their skills as effective leaders. wage, shared governance, rising health care
for June 15 and 22 and July 13 and 20 Equity Committee, composed of internal
Since the launch of the program, over costs and affordable housing.
By Selena Rodriguez from 8:30 a.m. to 4 p.m. at Tamasag. and external experts, which was charged
250 have participated in the foundational “The administration believes creating
Registration is free and available online at with analyzing potential equity issues among
class “Mindset for Supervisors.” This class
“Don’t wait for a Gandhi, don’t wait for a King, don’t wait training.colostate.edu. tenure and tenure-track faculty as part of the position of Associate Vice President for
receives scores of 4.5 (out of 5) on being
for a Mandela. You are your own Mandela, you are your CSU’s exploration of salary equity. Human Capital, and having Diana lead it,
own Gandhi, you are your own King.” This is the message Lynn Johnson, Vice President for will help us continue to shift our trajectory
Leymah Gbowee, who shared the Nobel Peace Prize in 2011, University Operations, says Prieto has played and make CSU a better place to live, work
has for the world. FOR MORE INFORMATION a critical leadership role in HR, and the and learn,” she added. “Given the numerous
During the second Liberian Civil War, Gbowee played a title change more accurately reflects Prieto’s fronts we are trying to advance on, this is
key role in brokering peace within the nation. The atrocities The Office of Training and Organizational Development will offer classes for the Supervisor responsibilities and expertise. another step in the right direction.”
of the war inspired her to become a trauma counselor to Development Program as well as a wide range of professional development classes “Diana has consistently shown great Prieto will continue to provide leadership
former child soldiers. But she wanted to do more to heal the throughout the summer. Consulting services are also available for customized trainings, leadership and commitment, and her for Human Resources, the Office of Equal
world crumbling around her. Through grassroots efforts, she retreats and strategic planning. contributions have been substantial,” said Opportunity and the Office of Training
managed to gather women of varying faiths and differing Johnson. and Organization Development, and says
For more information, visit the website or email CSUTraining@colostate.edu.
backgrounds together in a movement for peace. Johnson said the new role also is part her priorities moving forward will retain a
Thousands of women staged pray-ins, nonviolent protests of a broader objective and work by many sustained focus on many of the university’s
and sex boycotts. Their actions demanded high-level peace individuals at CSU to improve the lives of current initiatives.
talks which eventually turned the tides of the war. This employees through several campus-wide “In the long term, my work remains to
paved the way for the election of the country’s first woman M E E T T H E initiatives: salary equity, gender equity, create efficiencies and gain effectiveness in the
Marsha Benedetti is associate director of the Office
president, Ellen Johnson Sirleaf. Through their efforts, employee diversity, the AP framework, operations of systems that impact employees,
Gbowee, Sirleaf and Tawakei Karman became the second COLUMNIST for Training and Organizational Development. supervisory training, campus climate, the and to assist CSU in attracting and retaining
African women to win the prestigious Nobel Peace Prize. status of non-tenure track faculty, living talented faculty and staff,” said Prieto.
On March 6, Gbowee made a special appearance at
Colorado State University in honor of International
Women’s Day. She drove home the importance of finding
our common humanity in the face of great adversity. She
implored thecrowd that filled the Lory Student Center
Ballroom not to lose faith in one another. Gbowee spoke
on her firm belief that we can find justice and we can find
oneness if only we put forth the effort.
Gbowee didn’t sugar coat the journey to peace. She
emphasized that the choice is in our hands. And she
Volunteers and participants prepare to launch soft toys at the LSC balcony during the Little Shop of Physics Open House Feb. 25. Photos by Ryan Whitney acknowledged that this choice isn’t always an easy one. It
takes extreme empathy to look outside of your own scope of
Little Shop of Physics: 26th year of education through experience
reality. But, as her story highlights, it pays off.
>> Gbowee continues on page 8
Annual open house attracts more than 8,000 attendees for fun with science
By Jessie Trudell a huge inflatable cannon released fog machine rings into
the air toward the attendees waiting on the balcony above.
The Little Shop of Physics is a science-focused group Additional featured projects included “The Dark Room,”
committed to education through experience, most notably which focused on displays such as magnetic field televisions
through school outreach programs. Located in the and laser drawing. Other demonstrations included rooms
Colorado State University College of Natural Sciences, such as “Motion, Waves, & Sound,” and “Electricity,
the Little Shop of Physics seeks to find creative ways to Magnetism, & Light.”
share science and hands-on learning to people of all ages “We have about 100 CSU student volunteers in
and from all different backgrounds, On Feb. 25, the Little addition to our dozen interns helping out,” Michalak said.
Shop of Physics did just that and brought science into the “Without them, [the event] wouldn’t be possible.”
lives of more than 8,000 people at its 26th Annual Open Adam Pearlstein, assistant director of Little Shop of
House. Physics, said the annual event is usually publicized through
Heather Michalak, outreach coordinator, has worked a variety of channels.
with the Little Shop of Physics for 20 years and says “We reach out to the community, talk to schools and >>Little Shop of Physics continues on page 10
exploration is a vital part of the education process. teachers and use social media,” Pearlstein said. “We really try Photos by CSU Photography
“Learning is more about experience,” Michalak said. to get the word out that way.”
“It’s about showing kids how to explore.” Publicizing the event heavily leads to enthusiastic attendees
The Open House featured 312 projects, with 25 built who often do not want to leave.
pg 3 pg 10
this year by CSU undergraduates specifically for the
event. Projects were displayed on the third floor of the APC shares employee voices with CSU Bookstore named National
LSC throughout the ballroom areas and spread into the President Frank Collegiate Retailer of the Year
west balcony for a special event called “Fog Rings,” where
pg 5 pg 14
Meet this year’s Best Teacher Temple Grandin named to National
Award winners Women’s Hall of Fame
SIZING AND PRICES
FULL HALF QUARTER EIGHTH
Full Page........................................................................$600
9.5”x13.75” 9.5”x6.75” 4.625”x6.75” 4.625”x3.25” Half Page.......................................................................$390
$600 $390 $240 $130 Quarter Page ...............................................................$240
Eighth Page ..................................................................$130
PUBLICATION DATES
September .................Tuesday, September 5 February .....................Monday, February 5
October .......................Monday, October 2 March ...........................Monday, March 5
November ..................Monday, November 6 April ...............................Monday, April 9
December ..................Monday, December 4 May ...............................Monday, May 7
Distribution: 7,000 directly to faculty and staff mailboxes
For more information about advertising in CSU Life call 970-491-1146 or email advertising@collegian.com. For a digital copy visit advertising.
collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu of digital,
video and marketing services. See page 3 for bulk and bundle discounts.
Style
Food COLLEGE Colorful, bold, inquisitive, diverse. College Avenue is student media’s
AVENUE
lifestyle publication covered from a student voice. Each edition, printed on
A&E glossy stock, features a lifestyle topic and includes monthly features on
Magazine
Travel food, fashion and trends.
FoCo
COLLEGE AVENUE Colorado State University | Volume 12 Issue 1 | Fall 2016
COLLEGE AVENUE COLLEGE AVENUE Colorado State University | Volume 12 Issue 4 | Summer 2017
Colorado State University | Volume 12 Issue 2 | Winter 2016 A Collegian Publication
Beer Bar
The Mayor of Old
Town is a hidden
gem to check
out on your next
night out.
Page 8
Parabrahma
Tattoo
Getting a tattoo
from artist
Brockton Fowler
will leave you with
an unforgeable
experience.
Page 10
New Music
5 up in coming
independent
singer-songwriters
that you need to
check out.
Page 18
state of
Camping
Some tips for your
Hemp
summer camping
trips in northern Industrial
working the pole
Colorado..
DIVERSITY
Page 22
D a t e
8 dates to go on
Lime Light Fitness breaks instead of dinner
and a movie. Uncovering the truth behind a
gender stereotypes
Page 30
misunderstood crop
SIZING AND PRICES
FULL HALF QUARTER
Back Page ..................................................................... $450.00
7.5”x10” 7.5”x4.875” 3.7”x4.875”
Inside Front Cover ........................................................ $400.00
$300 $200 $125
Full Page ....................................................................... $300.00
8.625”x11.125” Half Page ...................................................................... $200.00
with bleeds
Quarter Page ................................................................ $125.00
Prices include full color
Distribution: 4,000
Distributed for two months throughout campus and Fort Collins
PUBLICATION DATES
Fall.................................September 29 Spring ...........................February 23
Winter ...........................December 1 Summer .......................April 27
For more information about advertising in College Avenue call 970-491-6834 or email advertising@collegian.com. For a digital copy visit
advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu
of digital, video and marketing services. See page 3 for bulk and bundle discounts.
BROADCAST RADIO AND TV
KCSU is Colorado State’s student-run radio station serving the CSU campus and
Northern Colorado since 1964. KCSU is music intensive, focusing on college and
alternative musical genres. KCSU also provides newscasts, sports updates and live
play-by-play of CSU Women’s Volleyball.
KCSU broadcasts a 10,000-watt signal reaching an effective coverage area from
Cheyenne, WY to Longmont, CO. KCSUfm.com streams live worldwide. Streaming
LISTEN ONLINE AT KCSUFM.COM also available on TuneIn and RadioFX.
RATES
UNDERWRITING RATES
1–20 announcements ...................... $15/ announcement
21+ announcements .......................... $10/ announcement
LIVE READ
30 second message......................... $15 per read
CONCERT CALENDAR SPONSORSHIP
Each weekday at 5 pm, announcement for a concert
happening in Fort Collins, 5-second message...................$15/day
NEWSCAST SPONSORSHIP
Four, 3-minute newscasts per day about happenings in the Fort
Collins listening area, 5-second mesage....................$15/newscast
OTHER SERVICES
PRODUCTION STUDIO RENTAL
CSU WOMEN’S VOLLEYBALL SPONSORSHIP Rent our production studio to conduct interviews, record
Sponsor the exclusive broadcast of CSU Women’s Volleyball, audio commercials, narration, or other audio.
home games. Includes mentions throughout the game and print .................................................................... $70/hour
ads promoting broadcasts............. $500 includes studio attendant
AUDIO PRODUCTION
PUBLIC SERVICE ANNOUNCEMENT We will write (if needed) and produce commercials,
Writing, producing, and airing of a PSA that runs on an podcasts, interviews, PSAs, narrations, or other creative
“as available” basis for a minimum of 3 months..........$25/psa Audio Services .................................... $50/hour
DJ SERVICES
KCSU DJ’s will come to your event and play music
.................................................................... $100/hour
Programming on Comcast and campus on
channel 11, CTV features news, sports and RATES
entertainment and streaming on Collegian.
com. Live student-produced programs air 1 Month.................................................... $5 per spot
at 7 p.m. Monday -Thursday. Channel 11 is 3 Months ................................................ $3 per spot
available in 47,000 households in Fort Collins Rate includes one, 30 second spot per program.
and University housing.
Ads will also run for free on at least 3 rebroadcasts.
For more information about advertising on KCSU or CTV call 970-491-6834 or email advertising@collegian.com. For a digital copy visit
advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu
of digital, video and marketing services. See page 3 for bulk and bundle discounts.MARKETING & POSTERING DESIGNER
CHECKLIST
DESIGN SERVICES PUBLICATION ARTWORK SIZES
(ALL SIZES WIDTH X HEIGHTH)
Our Creative Services team can design content for
print, online and social media, as well as, posters, COLLEGIAN NEWSPAPER
brochures and logo design. We are a team dedicated Full Page.........................9.5” x 12.25”
to creating a look and feel that best promotes your Half Page........................9.5” x 6”
products and services. Advertising design for RMSMC Half Page Vert. .............5.6” x 10”
products is free. Fees apply to special projects. Quarter Page ................5.6” x 5”
Quater Page Vert. .......3.7” x 7.5”
Prices starting at ..........$25/hour Sixth Page ......................3.7” x 5”
Business Card ..............3.7” x 2”
Front Page Ad ..............9.5” x 2”
Front Page Sticky Note
.............................................3” x 3”
RACK POSTERS
COLUMN SIZES
Draw attention to your advertising message with
1 = 1.75” 4 = 7.6”
poster advertising on distribution racks. Racks are
2 = 3.7” 5 = 9.5”
located in campus buildings and outdoor areas where
3 = 5.6”
students spend their time. Posters are available on
both indoor and outdoor racks. Specific locations
COLLEGIAN WEBSITE
based on availability.
Sidebar Ad .......... 300 x 250 pixels
Indoor Kiosks .......................................... $240/month Banner Ad ........... 728 x 90 pixels
Outdoor Kiosks ...................................... $400/month
KCSU DJ Booth Digital Board.......... $150/month Ads should be jpg, png, gif, or flash
with RGB color settings.
CSU LIFE PUBLICATION
POSTERING AND STREET TEAM DISTRIBUTION Full Page.........................9.5” x 13.75”
Half Page........................9.5” x 6.75”
Poster Distribution, 40 (campus only)............$100 Quarter Page ................4.625” x 6.75”
Poster Distribution, 80 (campus+)...................$175 Eighth Page ...................4.625” x 3.25”
Poster Printing, 8.5”x11”, per 40 posters........$50
Street Team/Plaza tabling, includes distribution of COLLEGE AVENUE MAGAZINE
promotional materials, per person, per hour....$50 Full Page.........................7.5” X 10”
with bleeds............... ..8.625” x 11.125”
Half Page........................7.5” x 4.875”
Quarter Page ................3.7” x 4.875”
SPECIAL EVENT SPONSORSHIP
POSTERS
NCAA Basketball Bracket Challenge - March 2018 Indoor ...............................18” x 36”
Ram Slam CSU Volleyball Tournament - April 2018 Outdoor ...........................26” x 50”
KCSU Digital Board ....15” x 28”
Sponsorship prices starting at ......... $500
For more information about marketing and digital services, call 970-491-6834 or email advertising@collegian.com. For a digital copy visit
advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a full menu
of digital, video and marketing services. See page 3 for bulk and bundle discounts.DIGITAL & VIDEO SERVICES
NATIVE ADVERTISING SOCIAL MEDIA MARKETING
Native advertising is content (text, video, or usually Post on Collegian.com Facebook Page ..................$100
both) that you control and is placed in The Collegian (includes $25 spent on boosting charge)
newspaper, on Collegian.com, and promoted via social Facebook Live Streaming ..............................................$125/hour
media. The content is clearly labelled as “sponsored
content” so as to not confuse the reader. The work
product is owned by you, and you are free to use it any
capacity you want in addition to posting on our media SPONSORED CONTENT
outlets. Collegian.com hosts a series of topic specific sections. If you
sponsor a section, your banner ads are the exclusive ads in
the top banner and top rectangle spot. Listed below is our
current offerings. If you would like us to create a new one,
NATIVE ADVERTISING ARTICLE pitch us your idea!
Approximately 300 words, written by RMSMC staff 1 Semester Sponsorship ..................................................$500
Posted on Collegian.com or KCSUfm.com .............$300 Full Year (Spring, Fall, Summer Sessions) ...............$900
(featured on Collegian home page for at least a week, on
Collegian.com in perpetuity) Available sponsorships:
Printed in Collegian, CSU Life, or College Ave Magazine Outdoors
(1/2 page, color) ...................................................................$245 Marijuana
Included in Collegian Daily Email Blast...................$50 Active Lifestyles
(must purchase post on Collegian.com) Alternative Lifestyle
Nerdy News
Books
Beer Reviews
NEWS
Thursday, March 9, 2017 5
Sponsored Content
NoCo Hemp Expo 4 Announces
POLITICS
CSU sustainability Artists & Activists Tent, Concert
panel discusses and After Party Details
effects of EPA cuts
Thursday and Saturday night concerts bookend two full days of
programming designed specifically for artists and activists
Loveland, CO – The NoCo Hemp Expo, the largest hemp-centric
By Drew Smith event in the U.S., has announced details of its opening and closing
@dc6smith19 agencies around the world that concert events, as well as programming highlights from the
are collecting data on particles Bluebird Botanicals Artists & Activists Tent. Thursday night’s
and pollutants in the air. kickoff concert (March 30th) is at the Aggie Theater in Fort
In response to the budget “Unfortunately these are Collins. Saturday night’s (April 1st) Honor the Earth after-Expo
cuts the Environmental Pro- also government agencies and
tection Agency is facing under are at risk for loss of funding,” concert is at Avogadro’s Number in Fort Collins. The Artists &
the Trump Administration, the Farmer said. “It’s difficult to find Activist Tent will be part of the Expo on March 31 and April 1 at
School of Global Environmen- different organizations state by the Ranch Events Complex located off I25 in Loveland, CO.
tal Sustainability held a panel state because there is not one co-
Wednesday night to discuss the hesive unit organizing the quan- “Particularly given the current political climate and the
changes that may occur. tity and quality of that data.” long-standing bias at the federal level against hemp, the
The panel was open to any- Farmer believes that gradu- involvement and passion of the public through art and activism has Marco Benevento
one, and there were over 100 ate students all over the country been and is still vital to the cause of advancing the industry,” said
students, staff, former staff and are capable of continuing re- NoCo Hemp Expo Founder Morris Beegle. “We have more work
community members in atten- search set by professional scien-
to do, and we want to educate and involve more people, as well as
dance at Avogadro’s Number. tific institutions.
Several questions were targeted “Students could definitely recognize and celebrate the successes and accomplishments we’ve
to what changes will be made manage this; the problem resides achieved to this point in time.”
without the EPA operating in full in the lack of funding,” Farmer
swing. said. The NoCo Hemp Expo 4 kickoff concert at the Aggie Theater is
According to panelist Robert Several Fort Collins resi- Thursday, March 30 at 204 S College Avenue. Doors open at 8:00
Duffy, with the department of dents were concerned with the pm, with Colorado favorites Musketeer Gripweed kicking things Musketeer Gripweed
political sciences, the cuts have world would look like without off at 9:00 pm, followed by the adventurous, uncompromising and
been heavily focused on data the EPA in place. inspiring Marco Benevento takes the stage at 10:45 pm. Tickets are
collection, regulation enforce- “You would start to notice
$15 in advance, $20 day of show at ticketfly.com.
ment, climate and clean energy that anyone with Asthma or a
programs. preexisting respiratory con-
“It’s important to remember dition are going to have more On March 31 and April 1 at the Expo arena, visit the Artists and
that the president can propose problems and hospital visits,” Activists Tent sponsored by Bluebird Botanicals on Friday from
anything he wants, however, Peel said. “Then you would no- 10:00 am to 5:30 pm and on Saturday from 10:00 am to 6:00 pm.
there may be pushback from tice regression over time, with no Tickets to the Expo and access to the Artists & Activists Tent, can
democrats and republicans look- enforcement pollution rates will be found online at nocohempexpo.com/ticket-sales/.
ing to protect programs that aid rise and there will be dumping of
their constituents,” Duffy said. oils and other chemicals.” Colony Funk
Friday’s Featured Segment:
“So nothing is a done deal.” Others at the panel asked 2:30-5:30 pm - Cannabinoid Conversations Q&A Open Forum:
Several students that attend- what they could do individually
ed the panel were concerned to increase advocacy and create A lively discussion with industry experts on growing hemp for high cannabinoid profiles,
about how these cuts would limit conversations with those who do lab testing, pesticides, extraction processes, manufacturing methods, regulations, compliance, quality
their future research capabilities not agree the environment is an control, pricing, keeping it craft/going industrial, lobbying, legislation, and more.
and if there will still be a field for issue.
them to do research in. Panelist Robert Young, a re- Saturday Highlights:
“The data that has been col- search scientist with the Center 10:00-10:15 am - Gemma Ra Star - Earth Blessing and Song
lected is critical to where we are for Contaminant Hydrology, said
CREATIVE WORK FOR NATIVE ADVERTISING ARTICLES
10:15-11:00 am – Marcus Ginon, RoseBud White Plume - First Nation / Water Protectors
now,” said Jennifer Peel, a guest that the public may not become 12:00-12:30 pm - Marc Ross - Corporate Responsibility and Community Engagement
panelist and professor in the De- concerned with environmental 12:30-1:00 pm - Steve Hoffman - Hemp, Regenerative Agriculture and Climate Change
partment of Environmental and issues until it is too late.
Radiological Health Sciences. “When rivers or oceans are 1:30-2:00 pm - Nikki Florio - Buds and Bees: How Hemp Helps Save Pollinators
“There is a monitoring sys- on fire and an increase in cancer 3:30-4:00 pm - Ed Lehrburger - Biorefining the Future
tem across the U.S. that we use starts affecting communities, Music throughout the day by Dave Beegle with
Original Photo......................................................................$75
in our studies that have proven that’s when there will be a con- special guests including Aviva Vuvuzela.
invaluable to show that there is cern and a need for restrictions
causal evidence that emission that the EPA provides,” Young Saturday night’s Honor the Earth Post-Expo Concert
is impacting health,” Peel said. said. “Until health concerns are is at Avogadro’s Number from 8:00 pm to 1:00 am.
“This is a valuable resource that driving people’s lives, economics Colony Funk will perform with special guests,
has the potential to go away.” and money will come first.” including Aviva Vuvuzela from Aviva and the
Other members of the audi- Diana Wall, the director of
Custom Video (approx.. 30 seconds intended
Flying Penguins. Tickets are $10 in advance and
ence inquired if there are other SoGES, believes that initiat-
institutions that would be able ing conversation and providing $15 at the door. Tickets for the after-Expo concert
to provide the same types of re- themselves as resources are cru- can be found at avogadros.com.
search data that the EPA pro- cial steps to further progress.
vides. “I think people forget why Major sponsors of NoCo Hemp Expo 4 include
“There are several institu- we make rules about the envi- CBDRx, offering vertically integrated hemp extract
for Social Media).................................................................$200
tions that collect large amounts ronment: We cannot have lead services to the industry; EnerHealth, offering
of data,” said Delphine Farmer, in our water, pollution in our air hemp-based supplements and nutraceuticals; and
guest panelist and professor in and we don’t want people sick,” Sub Zero Extracts/Nature’s Love, offering
the Department of Chemistry. Wall said. “We forget that what
extraction technology to the industry.
“NASA is amazing at collecting the EPA does is monitor all of
data from satellites and ground this for us.”
mapping.” Drew Smith can be reached at If your business or organization is interested in running sponsored content in the
Custom Video (approx.. 3 to 5 mins. intended
Farmer said there are other news@collegian.com. Collegian and Collegian.com, please contact gevans@collegian.com
for placement on a website) .........................................$500
(includes a 30 sec version for social media)
Student Video Productions has the PRICES STARTING AT $500.
experience and talent to produce Call us to discuss the possibilities!
commercials, marketing, training,
music and live event videos. We Visit video.collegian.com for samples and more
also provide video editing, project information.
management, motion graphics
and more. Recent clients include:
Fort Collins Police Department, The Summit at Windsor,
CSU Vice President of Research
For more information about advertising at Rocky Mountain Student Media call 970-491-6834 or email advertising@collegian.com. For a digital
copy visit advertising.collegian.com. Rocky Mountain Student Media provides advertising opportunities in print, broadcast and web, as well as a
full menu of digital, video and marketing services. See page 3 for bulk and bundle discounts.ROCKY MOUNTAIN STUDENT MEDIA PUBLICATION SCHEDULE
FALL 2017 SPECIAL PUBLICATIONS
Residence Hall Move-In Edition
August 2017 September 2017 October 2017
Monday, Aug. 14, 2017
S M T W T F S S M T W T F S S M T W T F S
Residence Hall Move-In Day Thursday, August 17.
1 2 3 4 5 1 2 1 2 3 4 5 6 7
Back-to-School Edition
6 7 8 9 10 11 12 3 4 5 6 7 8 9 8 9 10 11 12 13 14
Monday, Aug. 21, 2017
13 14 15 16 17 18 19 10 11 12 13 14 15 16 15 16 17 18 19 20 21
Homecoming
20 21 22 23 24 25 26 17 18 19 20 21 22 23 22 23 24 25 26 27 28
Friday, Oct. 13, 2017
27 28 29 30 31 24 25 26 27 28 29 30 29 30 31
CSU Homecomiing Oct. 13-15
Best of CSU, magazine
Friday, Nov. 3, 2017
November 2017 December 2017 KEY
Fall Graduation
S M T W T F S S M T W T F S Collegian Newspaper
Monday, Dec. 11, 2017
1 2 3 4 1 2 Sports Extra CSU Graduation December 15 & 16, 2017
5 6 7 8 9 10 11 3 4 5 6 7 8 9
College Avenue Spring Back-to-School
12 13 14 15 16 17 18 10 11 12 13 14 15 16
CSU Life Tuesday, Jan. 16, 2018
19 20 21 22 23 24 25 17 18 19 20 21 22 23
First day of classes
26 27 28 29 30 24 25 26 27 28 29 30
Housing Guide, magazine
31
Monday, Feb. 5, 2018
CSU Housing Fair February 7
SPRING 2018 Visitors Guide, magazine
April 2018
January 2018 February 2018 March 2018
Parent Guide, magazine
S M T W T F S S M T W T F S S M T W T F S May 2018
1 2 3 4 5 6 1 2 3 1 2 3
Spring Graduation
7 8 9 10 11 12 13 4 5 6 7 8 9 10 4 5 6 7 8 9 10
Monday, May 7, 2018
14 15 16 17 18 19 20 11 12 13 14 15 16 17 11 12 13 14 15 16 17
CSU Graduation May 11 &12, 2017
21 22 23 24 25 26 27 18 19 20 21 22 23 24 18 19 20 21 22 23 24
Ram Life/Orientation
28 29 30 31 25 26 27 28 25 26 27 28 29 30 31
May 2018
CSU Ram Orientation May - July 2018
April 2018 May 2018 SPRING SPONSORSHIP
S M T W T F S S M T W T F S OPPORTUNITIES Sports Extras
1 2 3 4 5 6 7 1 2 3 4 5
NCAA Basketball Friday, August 25, Football
Bracket Contest Friday, September 1, Football
8 9 10 11 12 13 14 6 7 8 9 10 11 12
March 5 Friday, September 8, Volleyball
15 16 17 18 19 20 21 13 14 15 16 17 18 19
Ram Slam Volleyball Friday, October 13, Homecoming
22 23 24 25 26 27 28 20 21 22 23 24 25 26 Tournament Friday, October 27, Football
29 30 27 28 29 30 31 April Friday tbd Friday, November 10, Football
Basketball Preview, TBD
Three Spring Basketball Editions, TBD
Monday, March 5, MWC Basketball
SUMMER 2018
June 2018 July 2018 August 2018
S M T W T F S S M T W T F S S M T W T F S
1 2 1 2 3 4 5 6 7 1 2 3 4
Colorado State University
3 4 5 6 7 8 9 8 9 10 11 12 13 14 5 6 7 8 9 10 11
10 11 12 13 14 15 16 15 16 17 18 19 20 21 12 13 14 15 16 17 18
For more information about advertising at Rocky
17 18 19 20 21 22 23 22 23 24 25 26 27 28 19 20 21 22 23 24 25 Mountain Student Media call 970-491-6834 or
24 25 26 27 28 29 30 29 30 31 26 27 28 29 30 31 email advertising@collegian.com. For a digital
copy visit advertising.collegian.comYou can also read
