STRATEGIC THRUSTS SOCIAL SERVICE SECTOR - National Council of Social Service
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FOREWORD In 1998, the National Council of Social In developing the Social Service Sector Service (NCSS) unfolded an ambitious vision Strategic Thrusts, we have taken a broader for the social service sector – a vision that perspective of the social service ecosystem. remains relevant today. The Social Service In addition to the ‘traditional’ social service 21 Vision encompassed an integrated, sector partners such as social service community-based social service system professionals, social service organisations which focused on improving governance, and funders, we have involved businesses, encouraging volunteerism and increasing government agencies and service users. It professionalism of the sector. With this reflects the reality that social progress is vision as its compass, the social service accomplished not by the efforts of a few, but sector in Singapore has grown from strength rather by the collective endeavours of the to strength, and it is timely for us to come whole community. together to think about what should be next for the sector. This is the first time that such an approach has been taken to drive towards a shared vision and roadmap which details ways to achieve it. It is not meant to be prescriptive but we have provided ideas and a starting THE SOCIAL SERVICE point for how each of us can play a part. SECTOR IN SINGAPORE HAS It is our hope that when we review our GROWN FROM STRENGTH progress five years from now, we can TO STRENGTH, AND IT IS proudly celebrate that every person is empowered to live with dignity in a caring TIMELY FOR US TO COME and inclusive society. TOGETHER TO THINK ABOUT WHAT SHOULD BE MR HSIEH FU HUA AND MS ANITA FAM, NEXT FOR THE SECTOR. Co-Chairs, Social Service Sector Strategic Thrusts Steering Committee
02 SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021 STEERING COMMITTEE MEMBERS 01 MR HSIEH FU HUA 05 MS RAHAYU BUANG President, National Council Chief Executive Officer, of Social Service Yayasan Mendaki Co-Chair, Steering Committee 06 MR WILLIE CHENG 02 MS ANITA FAM Chairman, Singapore Institute Vice-President, National Council of Directors of Social Service Board Member, Caregivers 07 MS CHAN CHIA LIN Alliance Limited Board Member, National Council Co-Chair, Steering Committee of Social Service 03 MS JANET ANG 08 MS AGNES CHIA Vice President, IBM Asia-Pacific President, Singapore Association Chairperson, Caritas Singapore of Social Workers 04 MR GAUTAM BANERJEE 09 MR CYRIL CHUA Vice Chairman, Singapore Board Member, AMKFSC Business Federation Community Services Chairman, raiSE Board Member, National Council of Social Service
STEERING COMMITTEE MEMBERS 03 10 MR FONG YONG KIAN 17 MR EUGENE SEOW Chief Executive Officer, Board Member, TOUCH Singapore Totalisator Board Community Services Board Member, National Council 11 MS LAI WEI LIN of Social Service Deputy Secretary (Policy), Vice Chairman, National Volunteer Ministry of Education and Philanthropy Centre 12 MR AUGUSTIN LEE 18 MR RICHARD SIM Deputy Secretary, Ministry of Manpower Board Member, National Council of Social Service 13 MR NICHOLAS LEE Chief Executive Officer, Trybe 19 MS TAN LI SAN Deputy Secretary (Industry 14 MR LEE POH WAH and Information), Ministry of Chief Executive Officer, Lien Foundation Communications and Information 15 DR LEE TUNG JEAN 20 MR PETER TAN Deputy Secretary, Ministry of Social Director & Senior Principal and Family Development Organisational Psychologist, Community Psychology Hub 16 MR GIRIJA PANDE Board Member, National Council 21 MS TEOH ZSIN WOON of Social Service Deputy Secretary (Development), Ministry of Health
CONTENTS 01 Foreword by Co-Chairs 02 Steering Committee Members 05 Executive Summary 08 Chapter 1: Introduction 10 Chapter 2: The State of Singapore’s Social Service Sector and Challenges Ahead 20 Chapter 3: Methodology 22 Chapter 4: Common Vision and Roadmap 26 Chapter 5: Key Thrusts, Strategic Directions and Outcomes (a) Empowered Individuals, their Families and Communities (b) Effective Social Purpose Entities that Deliver Quality, Innovative and Sustainable Solutions (c) Caring, Collaborative and Impactful Social Service Ecosystem 49 Conclusion 50 References 53 Appendix: Playbook (Local and Overseas Models)
EXECUTIVE SUMMARY 05 EXECUTIVE SUMMARY SETTING THE CONTEXT together a 21-member Steering Committee The social service sector needs to remain and other stakeholders in the ecosystem relevant and be prepared for future (member organisations and service users, challenges ahead so that it can make a government, community, business leaders sustained and collective impact on the lives and civic-minded individuals) to identify of the vulnerable. Therefore, the National challenges, opportunities, and build a shared Council of Social Service (NCSS) brought vision and roadmap for the next five years. The key challenges identified by stakeholders are: CHALLENGES 1 CHANGING NEEDS • Rising expectations of the people • A need to shift towards addressing the person as a whole, co-developing solutions and equipping him or her with skills to meet new challenges • Greater demand for an integrated and coordinated person- centred approach • A need to harness advancements in technology 2 SUSTAINING THE SOCIAL SERVICE SYSTEM • With growing needs and limited resources, there needs to be better resource efficiency within organisations, and resources need to be more diversified, i.e. tapping on volunteers and technology • A need for people from different backgrounds to come together to tackle problems • Families, communities and businesses need to be more involved in the lives of the vulnerable 3 DEVELOPING HIGHLY CAPABLE AND PURPOSEFUL SOCIAL SERVICE ORGANISATIONS • Challenges in diversifying funding streams for long term sustainability • Challenges attracting, retaining and managing talent at staff, management and board levels within social service organisations • Need for greater collaboration among sector stakeholders • Challenges in developing an effective brand to promote the social mission to funders and the community
06 SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021 SUMMARY OF CHAPTERS from the ground. While solutions are key to The multiple rounds of engagement and solving social problems, the emphasis of this intensive research culminated in The Social publication is on the process which promotes Service Sector Strategic Thrusts, which a shared understanding of outcomes and documents the shared aspirations and approach that will lead to new ways of pathways to fulfil them. It aims to achieve seeing and doing to bring the sector forward. social change by aligning the understanding Readers can refer to the Playbook in the and intent of all involved players in Appendix to build upon some examples of the ecosystem. existing local and overseas models. The co-created vision, expressed in THE NEXT STEP Chapter 4, of “every person empowered to Collective impact begins with a common live with dignity in a caring and inclusive and shared vision, goals and measures. To society”, does not just set a common sustain the collective process and achieve vocabulary but defines the boundaries of the social change, every player in the ecosystem ecosystem and key issues to be addressed. must take action. It calls for not just active It has taken into consideration the landscape participation but also a spirit of collaboration of traditional and new players, the sector’s and learning among all in the People, Public views on today’s challenges, and other and Private sectors. Some will play the role existing social data. of influential champions who will bring together different partners to solve specific Chapter 5 and the strategic roadmap will problems. Others will be capacity builders, guide the actions of all ecosystem players who through resources and expertise, will towards collective impact. It is undergirded be able to raise sector capability and push by a person-centred approach and builds boundaries for new solutions. upon three key thrusts, outlining the outcomes to be achieved and initiatives Regardless of role, it is crucial for all to see to embark on. The initiatives in each key this five-year journey as collaborative and thrust have been broadly articulated as they dynamic, intentional in effort yet open to are meant to encourage ideas and actions new opportunities and ideas.
EXECUTIVE SUMMARY 07 SUMMARY OF KEY THRUSTS, STRATEGIC DIRECTIONS AND OUTCOMES KEY THRUST 1: EMPOWERED INDIVIDUALS, THEIR FAMILIES AND COMMUNITIES 1.1 Increased leadership of individuals, their families and STRATEGIC communities to develop solutions DIRECTIONS 1.2 Issues owned by individuals, their families and communities • People are more self-reliant • People are able to self-advocate • People are connected and able to access resources and knowledge OUTCOMES • People are able to decide on services • Increased participation of vulnerable population at workplace and community KEY THRUST 2: EFFECTIVE SOCIAL PURPOSE ENTITIES THAT DELIVER QUALITY, INNOVATIVE AND SUSTAINABLE SOLUTIONS 2.1 Improved organisational health of social purpose entities STRATEGIC 2.2 More innovative and sustainable solutions scaled to meet needs DIRECTIONS 2.3 Improved service user experience 2.4 Strengthened People, Public and Private sector collaboration for greater impact • Solutions and needs are assessed to look at all aspects of a service user‘s life • Increased number of skilled and enterprising professionals in OUTCOMES the sector • Innovative solutions developed • Increased capacity and capability of social purpose entities KEY THRUST 3: CARING, COLLABORATIVE AND IMPACTFUL SOCIAL SERVICE ECOSYSTEM 3.1 Improved service user experience STRATEGIC 3.2 Strengthened People, Public and Private sector collaboration DIRECTIONS for greater impact 3.3 More vulnerable people accepted by and included in the People, Public and Private sectors • Solutions and needs are assessed to look at all aspects of a service user‘s life • Innovative solutions developed OUTCOMES • Needs are met seamlessly • Money, time and opportunities are given more and meaningfully by People, Public and Private sectors
CHAPTER 1 INTRODUCTION
INTRODUCTION 09 Singapore’s social service so, stakeholders in the emerged is a collective sector has grown steadily social service ecosystem vision for the sector and the over the years and continues (Figure 1) can remain roadmap to achieve it. This to play a prominent role in relevant, be responsive to, roadmap serves as a guide the lives of the vulnerable.1 and make a sustained and for the sector’s stakeholders As a sector which delivers collective impact on the so that their collective and enables the delivery lives of the vulnerable. vision will be realised, thus of social services,2 it has improving the well-being of improved the well-being After one and a half years generations of Singaporeans and met the needs of the of consultation, what has to come. vulnerable. However, the needs and expectations of the people are changing alongside a rapidly FIGURE 1: SOCIAL SERVICE ECOSYSTEM evolving socio-economic environment. The sector has to collectively reflect So ps cia and decide on a strategic ou lS Gr s Soc er direction so that needs can p ial vi el ice Se c H rv rv be more effectively met in Se e ic lf- g e O in Se rg the future. Doing so requires s an us Fr ily Ho isa a shared understanding of m ie tio nd Fa what the sector’s vision for ns Families Seniors s Healthcare Providers the future should be and whether the sector is ready for the challenges which Persons Healthcare S Children Governmen Ed u c ati o n come with it. with and Youth Disabililties With this in mind, NCSS Persons al S t erv gathered its member Vulnerable with Mental A it y g erv ice organisations and their enc W Adults Health Issues un s i or ce /S m service users, civic-minded ies k c m Co s ho individuals, government, ol Fu community, and business nd rs e s leaders together to re- Em ise ployme t Services rpr examine theirs as well n te En ial as the sector’s role for Cor porat Soc es the future. By doing 1 ‘Vulnerable’ refers to children, youths, families, adults and seniors in situational, environmental or social risks as well as persons with disabilities and mental health issues. 2 ‘Social services’ refer to activities of human services personnel in promoting the well-being of people, helping them become more self-sufficient, enhancing independence, strengthening family relationships, and restoring individuals, families, groups and communities to successful social functioning. Source: Barker, R.L. (2013). The Social Work Dictionary (5th edition), as quoted in Mizrahi, T., & Davis, L. (Eds.). (2008). The Encyclopedia of Social Work.
CHAPTER 2 THE STATE OF SINGAPORE’S SOCIAL SERVICE SECTOR AND CHALLENGES AHEAD Photo credit: South Central Community Family Service Centre
THE STATE OF SINGAPORE’S SOCIAL SERVICE SECTOR AND CHALLENGES AHEAD 11 STATE OF SOCIAL SERVICE ORGANISATIONS 50 460 45 410 Total Number of Organisations 40 360 Number of New Organisations 35 310 30 250 25 210 20 160 15 110 10 60 5 10 0 -40 1904 1919 1935 1947 1949 1954 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 2013 2015 Year of Establishment Number of New Organisations Total Number of Organisations each year over the years Source: NCSS Membership NO. OF WELFARE/SOCIAL SERVICE CHARITIES 450 383 400 363 371 364 359 344 350 320 325 325 310 300 250 200 150 100 50 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: Commisioner of Charities’ Annual Reports (2006–2015)
12 SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021 REGISTERED CHARITIES IN 2015 CLIENT GROUPS SERVED BY NCSS MEMBERS 51% Multi-Client 1,515 Arts & Heritage, Groups Community, 18% Adults & Families Religious & TOTAL Children & Youths 464 TOTAL Others 10% Persons with 2,217 383 Social & Welfare 134 Health ORGANISATIONS 9% Disability Persons with 121 Education 2% Mental Health 64 Sports Issues 10% Seniors Source: Commissioner of Charities’ Source: NCSS Membership Annual Report 2016 MANPOWER PROFILE Social Workers 6% 26% Professionals, Managers & Corporate TOTAL 8% Executives (PMEs) Professionals WORKFORCE 45% Rank & File (RnF) Counsellors 4% 13,000 30% Associate Professionals & Technicians (APT) Therapists 3% EIPIC-related 3% Psychologists 1% Social service sector manpower profile as at September 2015 Source: MSF-Manpower and Salary Survey 2015 SOCIAL SERVICE CHARITIES INCOME BY SOURCES (‘MILLIONS) 1,800 1,600 1,400 699.8 1,200 816.9 614.1 1,000 Donations 800 Government Grants 352.6 568.6 600 Others 321.8 456.3 400 238.2 200 435.8 424.8 280.2 388 0 2011 2012 2013 2014 Others include income from programmes and services rendered by charities Source: Commissioner of Charities Annual Report (2012–2015)
THE STATE OF SINGAPORE’S SOCIAL SERVICE SECTOR AND CHALLENGES AHEAD 13 The first organised social welfare plan Since then, the sector has undergone a for Singapore was put forth in 19493 and tremendous transformation. There are focused on providing basic welfare services, currently 2,000 known social service such as food and shelter, in a post-war programmes run by more than 3004 social Singapore. Displaying a strong gotong- and welfare charities. The sector employs royong (mutual help) spirit, the government, over 13,000 workers and has annual receipts community, volunteers and a few social totalling $1.7 billion. service organisations came together to deliver services. Back then, social service The legacy and growth of the sector has also organisations were few and at a nascent led to some of the challenges it currently stage, and the services provided were to faces. In addition to global, economic and meet basic needs. technological trends as well as changes to our population size and composition, the sector has had to contend with the following: THE SECTOR EMPLOYS OVER 13,000 WORKERS AND HAS ANNUAL RECEIPTS TOTALLING $1.7 BILLION 3 The Social Welfare Plan was a five-year plan to provide social assistance to the aged, widows and orphans, youths, the sick and the temporarily unemployed. It was developed by the Social Welfare Department under the Ministry of Labour and Welfare. 4 Commissioner of Charities Annual Report For the Year Ended 31 December 2015.
14 SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021 a. Changing Needs gradually shifting away from this approach Singapore’s landscape of needs is towards addressing the person as a whole, changing as her population increases, co-developing solutions and equipping him ages and becomes more diverse and or her with skills to meet new challenges. educated. Migration and globalisation too have transformed the fabric of society. In addition, there is greater demand As such, the social service sector has to now for an integrated and coordinated evolve to match the rising expectations person-centred approach. Better of the people. coordination between sector stakeholders will provide more effective and seamless The traditional welfare approach of help, reducing information asymmetry. providing hand-outs for immediate relief does not tackle issues and challenges at To aid this transition, the sector needs their root cause. It is neither enough nor to harness advancements in technology sustainable to simply address a person’s alongside nation-wide initiatives immediate condition. The sector has been to innovate. GROWING POPULATION MORE DIVERSE Singapore Population POPULATION MIX Singaporeans & PRs as 4.0M % of Population 2000 81% 5.5M 2000 2015 71% >6M 2015 2030E 2030E ?% Singaporeans & PRs Others AGEING POPULATION Senior Support Ratio ( residents aged 20-64 per residents aged ≥65) SMALLER HOUSEHOLDS 9:1 Singapore Average Household Size ( of people) 2000 2015 5.7:1 2.1:1 2000 2015 2030E 2030E 3.7 3.4 ? Source: Department of Statistics Singapore and Population White Paper 2013
THE STATE OF SINGAPORE’S SOCIAL SERVICE SECTOR AND CHALLENGES AHEAD 15 RISING INTER-ETHNIC MARRIAGES Inter-ethnic Marriages Registered under the Women’s Charter (% of total marriages and absolute ) ? 10% 15% 2,305 4,142 2005 2015 2030E Source: Department of Statistics Singapore and Population White Paper 2013 TRENDS IN SINGAPORE’S HDI COMPONENT INDICES 1900–2015 1.2 1 0.8 0.6 0.4 0.2 0 1985 1990 1995 2000 2005 2010 2015 2020 HDI Value Health Index Income Index Education Index Source: United Nations Development Programme Human Development Report
16 SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021 b. Sustainability of the Social For any ecosystem to be sustainable, Service System there needs to be diversity and a The current system was set up with the symbiotic relationship among its philosophy of the ‘many helping hands’ members. With growing needs, approach. Developed in 1995, the tenet government support can be better was for social needs to be met “through complemented with a diversity of efforts partnerships with concerned citizens, by volunteers, families, communities corporations, community organisations, and businesses. People from different religious groups and family members.”5 backgrounds should come together and draw on each other’s skills and expertise to tackle problems, playing a larger role in the social service ecosystem. SINGAPORE CHARITIES AUSTRALIA & UK CHARITIES Total Annual Recipients from Government (%) Total Annual Recipients from Government (%) 2010 $ $ $ $ $ 45% $ $ Australia, 2014 $ $ 41% $ 2014 $ $ $ $ $ 48% $ UK, 2014 $ $ $ 34% Source: Commissioner of Charities Annual Reports; Australian Charities Report 2014; National Council for Voluntary Organisations (NCVO) UK Charity Sector VOLUNTEERISM RATES % of population who had performed volunteer work for an organisation (formal volunteering) at least once in the previous 12 months 50 44% 42% 40 37% 31% 30 25% 20 18% 17% 10 0 Singapore Hong Kong USA Australia Netherlands UK Canada Source: NVPC Giving Survey; Australia Bureau of Statistics; US Bureau of Labor Statistics; UK Institute for Volunteering Research; Statistics Canada; Giving in the Netherlands Report 5 Statement by Mr Abdullah Tarmugi, Acting Minister for Community Development at the 1995 World Summit for Social Development in Copenhagen, Denmark.
THE STATE OF SINGAPORE’S SOCIAL SERVICE SECTOR AND CHALLENGES AHEAD 17 c. Social Service Organisations strong. Based on current service Social service organisations are entrusted demand, there is a need to grow the to meet the needs of the vulnerable. workforce to 16,000 in two years’ Key to achieving success in this sector time. The challenges facing social is therefore to have highly capable and service organisations are in attracting, purposeful social service organisations. In retaining and managing talent at all a 2016 NCSS survey6 of the sector, three levels within the organisations. key challenges were identified by its stakeholders. They were: iii. Improving Organisational Capability Like any organisation, social service i. Seeking Sustainable Ways of Funding organisations experience different Social service organisations find it organisational gaps at different stages challenging to seek sustainable ways of growth. However, some generic of funding their programmes and challenges raised by social service operations. The reasons identified are organisations included: the inability to develop an effective brand to promote their social mission, • A lack of collaboration among lack of fundraising capabilities and stakeholders in the sector; donors’ reluctance to fund operations. • Challenges in succession planning and attracting effective leaders ii. Optimising Human Capital and board members; The sector’s workforce has been • Insufficient capability to plan growing and is now about 13,000 strategically and brand effectively. GENEROSITY SCORE #1 Myanmar #2 Thailand #3 Indonesia #13 Australia #18 Malaysia #22 Hong Kong #33 SINGAPORE #76 USA Source: World Happiness Report 2016 6 NCSS Sector Consultation Survey, 2016.
18 SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021 DONATED MONEY #1 Myanmar #2 Thailand #3 Malta #7 Australia #11 Hong Kong #12 USA #17 Malaysia #18 SINGAPORE Source: Charities Aid Foundation (CAF) World Giving Index 2015 ONE OF THE MOST INNOVATIVE COUNTRIES #1 Switzerland #2 Sweden #3 UK #4 USA #6 SINGAPORE #11 South Korea #14 Hong Kong #19 Australia #35 Malaysia Source: Global Innovation Index 2016
THE STATE OF SINGAPORE’S SOCIAL SERVICE SECTOR AND CHALLENGES AHEAD 19 ONE OF THE BEST PLACES TO BE A SOCIAL ENTREPRENEUR #1 USA #2 Canada #3 UK #4 SINGAPORE #7 South Korea #8 Hong Kong #9 Malaysia #26 Australia Source: Thomson Reuters Foundation 2016 LOW AWARENESS AND THE SOCIAL SECTOR LAGS OTHERS LOW JOB APPLICATION IN THE ADOPTION OF TECHNOLOGY VS. OTHER SOCIAL SECTORS % of respondents who are aware STAGE 1 STAGE 2 STAGE 3 and % who apply for jobs Media AWARENESS Tech Telco Retail Banking Insurance Auto 59% 73% 72% Airlines Transport/Logistics Hotels Education SOCIAL SERVICE JOB APPLICATION Consumer Products Medicine Healthcare Manufacturing Construction 9% 14% 12% Pharma Oil & Gas Utilities Mining Social Service Healthcare Education Degree of Digital Disruption Source: NCSS Sector Brand Project – Project Beneficiary Survey 2016 Source: Bain Experience Centre Even as social service organisations grapple There was also a strong commitment among with some of these challenges, they were stakeholders7 to collaborate and work clear that serving the vulnerable was towards achieving a collective vision of their priority. This resonated with all the improving the well-being of the people. stakeholders in the sector. 7 Based on Social Service Summit 2016.
CHAPTER 3 METHODOLOGY
METHODOLOGY 21 The process used to develop the collective individuals, business and other sector vision and roadmap required several leaders over the course of one and a half iterations involving multiple conversations years. There were differing views and at with service users, social service each stage these views were debated and organisations, government, civic-minded substantiated with evidence. RESEARCH AND INTERVIEWS SOCIAL SERVICE SUMMIT Conducted in-depth interviews with Over 500 attendees from the social service 19 sector leaders to understand trends ecosystem discussed and identified what the sector could do to achieve greater impact CONSULTATION SURVEY FOCUS GROUP DISCUSSIONS More than 350 respondents from the Conducted discussions with close to social service ecosystem gave their views 40 social service organisation leaders to on challenge and opportunity areas for delve deeper into results of the NCSS Sector the sector Consultation Survey STRATEGY WORKSHOPS SERVICE USERS More than 70 participants across the social • Conducted two workshops with 15 service service ecosystem provided their inputs on users to understand their key pain points the draft vision for the sector and ideas on and aspirations for the sector how to achieve vision • Insights from service users also based on other studies and plans
CHAPTER 4 COMMON VISION AND ROADMAP
EVERY PERSON EMPOWERED TO LIVE WITH DIGNITY IN A CARING AND INCLUSIVE SOCIETY VISION KEY THRUSTS Empowered individuals, Effective social purpose entities Caring, collaborative their families and that deliver quality, innovative and impactful social communities and sustainable solutions service ecosystem STRATEGIC DIRECTIONS Increased leadership Improved of individuals, their ? Improved organisational families and service user health of social communities to experience purpose entities develop solutions Strengthened Issues owned More innovative People, Public ? by individuals, and sustainable and Private sector their families solutions scaled collaboration for and communities to meet needs greater impact More vulnerable people accepted by and included in BUSINESS PLAN the People, Public and Private sectors OUTCOMES Increased number of Solutions and needs are People are more skilled and enterprising assessed to look at all aspects self-reliant professionals in the sector of a service user’s life People are able Increased capacity Innovative solutions to self-advocate and capability of social developed purpose entities People are connected Needs are met and able to access seamlessly resources and knowledge Money, time and People are able $ opportunities to decide on services $ are given more and meaningfully by People, Public and Private sectors Increased participation of vulnerable population at workplace and community INITIATIVES Adopt best service delivery Advocate and develop Increase number of models, raise service Quality of Life, preventive solutions standards and improve Ecosystem and service user outcomes Lifespan solutions Strengthen Enhance capabilities and Empowerment and organisational leadership interface for complex personal development and people practices case management Enhance career Share and integrate Create services and and professional existing databases engagement platforms development pathways and knowledge Increase awareness Provide options Implement measures and educate general to service users to optimise resources public about social issues Attract and engage Build culture of innovation People, Public and Mobilise and productivity, and Private sectors to community assets leverage on technology provide opportunities, funding and volunteers Form partnerships and Strengthen collaboration platforms to encourage in the ecosystem social innovation ECOSYSTEM OF PEOPLE, PUBLIC AND PRIVATE STAKEHOLDERS GOVERNMENT AGENCIES • FUNDERS • FAMILIES • INDIVIDUALS • COMMUNITY • SOCIAL PURPOSE ENTITIES • EDUCATIONAL INSTITUTIONS VALUE PERSON-CENTRED AND HOLISTIC APPROACH TOWARDS NEEDS TO ADVANCE THE QUALITY OF LIFE FOR INDIVIDUALS ROADMAP FOR THE SOCIAL SERVICE SECTOR
Executive Key Challenges Summary The key challenges identified by stakeholders are: Setting the context 1 Changing Needs 3 Developing highly capable The roadmap charts the pathways The social service sector needs to remain • Rising expectations of the people and purposeful social service needed to achieve the vision. It maps relevant and be prepared for future • A need to shift towards addressing out the logical steps and pre-conditions organisations challenges ahead so that it can make a the person as a whole, co-developing required. By doing so, individuals and • Challenges in diversifying funding sustained and collective impact on the solutions and equipping him or her organisations will be able to identify streams for long term sustainability lives of the vulnerable. with skills to meet new challenges their roles in the change process and • Challenges attracting, retaining • Greater demand for an integrated and find ways to contribute towards and managing talent at staff, Therefore, the National Council of Social coordinated person-centred approach achieving the vision. Ultimately, management and board levels Service (NCSS) brought together a • A need to harness advancements you will be able to see how your within social service organisations 21-member Steering Committee and other in technology initiatives contribute to the • Need for greater collaboration among stakeholders in the ecosystem (member overall vision. sector stakeholders organisations and service users, 2 Sustaining the Social Service System • Challenges in developing an effective government, community, business leaders • With growing needs and limited brand to promote the social mission and civic-minded individuals) to identify resources, there needs to be better to funders and the community challenges, opportunities, and build a shared resource efficiency within organisations vision and roadmap for the next five years. and resources need to be more diversified i.e. tapping on volunteers and technology • A need for people from different backgrounds to come together to tackle problems • Families, communities and businesses need to be more involved in the lives of the vulnerable BUSINESS PLAN
COMMON VISION 23 VISION EVERY PERSON EMPOWERED TO LIVE WITH DIGNITY IN A CARING AND INCLUSIVE SOCIETY VISION Dignity The vision – “Every person empowered to Dignity refers to “an individual’s inherent live with dignity in a caring and inclusive value and worth and is strongly linked to society” was deliberately phrased as an end respect, recognition, self-worth and the state. Every word in the vision is significant possibility to make choices.”9 A person living as explained below. with dignity is able to exercise autonomy, self-determination and is included in Every Person community life. Every person, regardless of ability or situation, should live with dignity and play Caring Society his or her part in building a caring and A caring society is made of “a system inclusive society. The all-encompassing of social relations that recognises the term also takes into consideration that interdependence between human beings.”10 anyone can at some stage in his or her life Individuals living in such a society make a become vulnerable, which underscores conscious and proactive commitment to the importance of preventive and others, assuming responsibility for them by upstream measures. providing concern, compassion and support to ease hardship and distress. Empowered Empowerment refers to the “expansion Inclusive Society of assets and capabilities of people An inclusive society embraces diversity in vulnerabilities such that they may and is a society for all. It is equipped participate in, negotiate with, influence with mechanisms that will allow one to and hold accountable institutions that feel accepted, respected and involved in affect their lives.”8 An empowered person meaningful ways. Individuals living in such understands his or her environment, a society are able to access information, has the ability to access resources and infrastructure and facilities and have actively participates to achieve goals or opportunities to participate in activities that solve problems. shape their lives.11 8 Poverty Reduction Group, World Bank. (2002). A Framework for Empowerment: Summary. 9 World Health Organisation. (2015). World Mental Health Day 2015. For more information, please visit http://www.who.int/ mental_health/world-mental-health-day/2015_infosheet/en/. 10 Schildberg, C. (Ed.). (2014). A Caring and Sustainable Economy. 11 United Nations Department for Economic and Social Affairs. (2007). Final Report of the Expert Group Meeting on Creating an Inclusive Society: Practical Strategies to Promote Social Integration.
24 SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021 VALUE A PERSON-CENTRED AND HOLISTIC APPROACH TOWARDS NEEDS TO ADVANCE THE QUALITY OF LIFE FOR INDIVIDUALS VALUE Understanding these linkages is an The underlying value driving the key thrusts important element to improving a person’s towards the vision is: ‘A Person-centred and overall quality of life. The World Health holistic approach towards needs to advance Organization (WHO) defines Quality of Life the Quality of Life for individuals’. as “individuals’ perceptions of their position in life in the context of the culture and value A person-centred approach12 operates on systems in which they live and in relation the belief that an individual has the capacity to their goals, expectations, standards to understand, articulate and work through and concerns”.13 As an example of what his or her problems and make decisions on constitutes Quality of Life, the WHO Quality how to overcome them. It also recognises of Life framework (Figure 2) details the that the ecosystem plays an instrumental various aspects of life that contribute to the role in supporting the person. overall well-being of a person. By applying this framework, NCSS14 has uncovered how When this approach is applied, problems will vulnerable persons perceive their quality of be addressed more effectively as meaningful life and identified linkages and areas that linkages between parts of a person’s life can contribute to improving their quality which are seemingly unrelated are uncovered. of life. The term ‘person-centred’ was first introduced by the psychologist Carl Rogers in the 1940s. Further information about the 12 person-centred approach can be found at http://adpca.org/content/history-0. 13 The World Health Organization Quality of Life (WHOQOL). 14 NCSS Quality of Life of Vulnerable Population (Adult) Study 2016.
COMMON VISION 25 FIGURE 2: WORLD HEALTH ORGANIZATION QUALITY OF LIFE FRAMEWORK PHYSICAL Pain and discomfort Energy and fatigue Sleep and rest LEVEL OF INDEPENDENCE Mobility Activities of Daily Living Medication Work SOCIAL RELATIONSHIPS Personal relationships Social support Sexual activity ENVIRONMENT Safety and security Home environment Financial resources Health and social care Opportunities Recreation Physical to acquire new Transport and leisure environment information and skills PSYCHOLOGICAL Positive Thinking, learning, memory Body image and Negative Self-esteem feelings and concentration appearance feelings PERSONAL BELIEFS Spirituality and personal beliefs With this underlying value, the They are: roadmap was developed. For ‘every • Empowered individuals, their families and person to be empowered to live communities with dignity in a caring and inclusive • Effective social purpose entities that deliver society’, stakeholders should quality, innovative and sustainable solutions focus their efforts on these three • Caring, collaborative and impactful social key thrusts. service ecosystem The roadmap charts the pathways needed to achieve the vision. It maps out the logical steps and pre-conditions required. By doing so, individuals and organisations will be able to identify their roles in the change process and find ways to contribute towards achieving the vision. Ultimately, you will be able to see how your initiatives contribute to the overall vision.
CHAPTER 5 KEY THRUSTS Photo credit: South Central Community Family Service Centre
KEY THRUSTS 27 KEY THRUST 1 Empowered Individuals, Their Families and Communities Empowerment means to increase a person’s assets and capabilities so that one can participate in, negotiate with, influence and hold accountable institutions that affect his or her life. The client empowerment model has been increasingly adopted by the social and health care sectors in many countries15 as it leads to better outcomes, sustainable social change and reduced costs. Research shows that an increased level of independence as a result of empowerment leads to an enhanced psychological sense of well-being and Community Kitchen brings people together through food and where quality of life.16 Taking a residents showcase their cooking skills. more active role in managing one’s life may also mean reinforcing. A person’s empowerment.18 Hence, the less pressure on external capacity will influence process of empowerment resources and interventions. the effectiveness of involves all parties in an collective action. At the individual’s ecosystem. Empowerment can take same time, the groups place at both the individual surrounding him or her can The journey towards and collective levels,17 as provide the environment empowerment is represented they are often mutually necessary for his or her on the next page. 15 It has been successfully applied, predominantly, in the medical, disability, women, youth and poverty sectors in the Western world and in countries such as Bangladesh, Hong Kong, Morocco, India and many other African and Asian countries. Cultural and process adaptation may be necessary. Brody et al. (2015). Economic Self-Help Group Programmes for Improving Women’s Empowerment: A Systematic Review; 16 Maton, K. I. (2008). Empowering Community Settings: Agents of Individual Development, Community Betterment, and Positive Social Change. 17 According to Maton (2008) and Reininger et al. (2006), community empowerment refers to group-based involvement, participation and community ownership where vulnerable individuals and groups play an active and major role in controlling their lives and environments to bring about positive change. 18 Nall, M. A. (2005). Strengthening Families and Securing Communities.
28 SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021 BUSINESS PLAN KEY THRUST 1 EMPOWERED INDIVIDUALS, THEIR FAMILIES AND COMMUNITIES STRATEGIC DIRECTIONS Increased leadership of Issues owned by individuals, their families ? individuals, their families and communities to and communities develop solutions OUTCOMES People are more People are able to self-reliant decide on services Increased participation of People are able to vulnerable population at self-advocate workplace and community People are connected and le are self-reliant able to access resources and knowledge
KEY THRUSTS 29 STRATEGIC DIRECTIONS 1.1 Increased leadership of individuals, their families and communities to develop solutions 1.2 Issues owned by individuals, their families and communities Attributes commonly linked with Problem-solving, assuming self-responsibility empowerment are strength, choice, ability and managing issues are integrated into day- to make decisions, control, dignity and to-day life instead of depending on external independence.19 An empowered individual, sources.20 With ownership, willingness and family and community equipped with these capability to shape their own course, the attributes will be better able to play an active empowered are able to lead and take charge role in achieving and enhancing well- being. of their own lives. SOUTH CENTRAL COMMUNITY (SCC) FAMILY SERVICE CENTRE SCC believes in community self-help. They build a community of people who are resources to each other, receiving help when in need and giving back when others are in need. Their initiatives serve to activate a “neighbours help neighbours” spirit that enable low income communities out of poverty. A COMMON SPACE OUR COMMUNITY GARDEN THE COMMUNITY An accessible and Promoting community KITCHEN common space specially engagement and A platform for gatherings designed with wide open ownership, the garden is and celebrations where spaces and glass panels created and maintained by residents can showcase to facilitate interaction. resident gardeners. their cooking skills. GIVE & TAKE BOARD THE GOODWILL THE OFFERS AND THE LEARNING KAMPUNG XCHANGE REQUEST BOARD Co-creating a learning Food, clothes, books and Known as the “Give and Take community with parents other items are donated Board”, items to be donated and residents, the Learning by those who can share to and requested are put up. Kampung provides a relaxing help others in need. Some items can help to fulfil café environment for children dreams and aspirations. to do their homework under the guidance of youth mentors, alongside adult learners who are there for origami, conversational English or other learning initiatives by the community for the community. 19 World Bank. (2002). A Framework for Empowerment: Summary. Chatzimarkakis, J. (2010). Why Patients Should be More Empowered: A European Perspective on Lessons Learned in the 20 Management of Diabetes.
30 SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021 To increase capability for their own well-being. At ability to participate in and ownership of issues, a community level, needs society. With opportunities there are some interim can be aggregated and to communicate and interact outcomes which can communicated to bring with others, and knowing open opportunities and about systemic changes.22 that their participation facilitate the process makes a difference, people to empowerment: People are connected and will feel more motivated to able to access resources be a part of processes that OUTCOMES and knowledge shape their lives. To make decisions, a person People are more self-reliant must have access to choices, INITIATIVES Self-reliance means taking knowledge and resources. The following table responsibility for one’s life For this to happen, a person describes ideas and and being independent. must be connected and able existing solutions that may When people feel responsible to access information easily. contribute to achieving for themselves, they are At the community, it means these outcomes. They are inclined to proactively solve harnessing its existing neither exhaustive nor their own problems. At a strengths, assets and meant to be prescriptive, community level, they look resources to find solutions. and serve to highlight out for each other. existing programmes as People are able to decide well as spark new ideas People are able to on services for stakeholders in the self- advocate When people are able ecosystem to collaborate Self-advocacy refers to to use the information and work on for collective “…one form of advocacy, presented to act on their impact. For more ideas, occurring any time people own choice, there is a higher please refer to the Playbook speak or act on their level of satisfaction and in the Appendix. own behalf to improve commitment to take charge their quality of life, effect of the process. personal change, or correct inequalities.”21 People who Increased participation of can self-advocate are vulnerable populations at better able to participate in workplace and community developing solutions, make The key to being empowered decisions and negotiate and independent is the 21 Cunconan-Lahr, R., & Brotherson, M. J. (1996). Advocacy in Disability Policy: Parents and Consumers as Advocates. Reininger, B., Martin, D. W., Ross, M., Sinicrope, P. S., & Dinh-Zarr, T. (2006). Advancing the Theory and Measurement of 22 Collective Empowerment: A Qualitative Study.
KEY THRUSTS 31 INITIATIVE DESCRIPTION Preventive solutions EXISTING SOLUTIONS look at identifying • Enhanced STEP-UP, an initiative to and counteracting support schools to prevent students risk factors, and from dropping out reinforcing protective • WAGS by WINGS to promote holistic factors before a active aging for women problem arises. • Bettr Barista Coffee provides training and resilience coaching to They are effective at disadvantaged youths and women Increase getting to the core of number of the problem. preventive solutions Preventive solutions IDEAS can be targeted • Use creative and social media to towards the general encourage expression and pursue population or to a passion to own issues and make those who have a a difference potential to be at-risk • Grow social consciousness or those who are at • Social marketing interventions high-risk. Empowerment EXISTING SOLUTIONS programmes aim to • Building Dreams – Economic develop service users’ Empowerment Programmes for Lower ability to articulate Income Women by AWARE and their own needs, Daughters of Tomorrow create solutions for themselves as well as make important decisions. Choice and control are Empowerment key outcomes. and personal development Personal IDEAS development • Using the arts to develop talents, programmes ability to express and self-confidence involve building • Co-develop self-advocacy training resilience skills, content with participants nurturing talents and • Expand existing scope of training developing service courses to include self-advocacy skills users’ personal potential.
32 SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021 INITIATIVE DESCRIPTION Service and EXISTING SOLUTIONS engagement • Online platform housing information platforms refer to on service options and schemes online and offline such as Singapore Silver Pages, platforms that NCSS Services Dashboard and the allow people to SG Enable website locate and/or know • Carer SG Facebook Page is an online Create about services and community for caregivers services and to receive service • Pioneer Generation Ambassadors engagement users’ feedback. platforms Communication should cater to and different needs, the IDEAS target audience cultural background • Ground-up engagement platforms and language • Matching needs to service proficiency. • Listening to and giving service users options to select services Provide Options should be options to given to service users service users for them to decide on services that would benefit them. Asset-based EXISTING SOLUTIONS community • Youth United Programme by development Beyond Social Services focuses on building • COMNET by AMKFSC communities • WeCare@Marine Parade and mobilising • South Central Community Family resources in Service Centre (FSC) the community. Community assets IDEAS Mobilise comprising gifts of • Community models that actively tap community individuals, local on members and/or volunteers as assets institutions, schools, resources to help others businesses and • Building strong community other physical and partnerships to widen outreach economic assets and impact are organised and • Replicating models that are successful utilised effectively. in deploying community assets • Provide relevant training to enhance volunteering outcome and impact
KEY THRUSTS 33 KEY THRUST 2 Effective Social Purpose Entities That Deliver Quality, Innovative And Sustainable Solutions A social purpose entity is any organisation or groups of individuals set up “to change society for the better” and deliver services to improve the well-being of individuals and communities.23 Social service organisations, also known as charities or Voluntary Welfare Organisations (VWOs), are the most common type of social purpose entity. They are and have been the primary vehicles which deliver social services. Increasingly, there are new By understanding the youths’ needs, Trybe uses creative solutions such types of social purpose as play (seen above) in their development programmes for their youths. entities such as the social enterprises which are set the impact of the service. new to the user, context up with a social mission but A high quality solution will or application. They also may be profit driven. thus be expected to have have to be more effective positive experiences and and efficient than existing An effective social purpose outcomes that significantly solutions, and in ways that entity is one which delivers improve their service users’ can work over a sustained quality, innovative and quality of life. period of time.25 sustainable solutions. The measurement of quality24 Effective social purpose The journey to building can be through the process, entities also strive to “do effective social purpose the manner in which the more with less” by way entities is represented on service is delivered, or of innovative processes the next page. outcomes which show or outcomes which are Cheng, W., & Mohamed, S. (2015). Doing Good in Singapore; PricewaterhouseCoopers. (2016). Australia’s Social Purpose Market: 23 Understanding Funding Flows and Exploring Implications. 24 Malley, J., & Fernández, J-L. (2010). Measuring Quality in Social Care Services: Theory and Practice. 25 Phills, J. A., Deiglmeier, K., & Miller, D. T. (2008). Rediscovering Social Innovation.
34 SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021 KEY THRUST 2 EFFECTIVE SOCIAL PURPOSE ENTITIES THAT DELIVER QUALITY, INNOVATIVE AND SUSTAINABLE SOLUTIONS STRATEGIC DIRECTIONS Improved organisational ? Improved service health of social purpose user experience entities More innovative and Strengthened People, sustainable solutions Public and Private scaled to meet needs sector collaboration for greater impact OUTCOMES Solutions and needs are Innovative solutions assessed to look at all aspects developed of a service user’s life Increased number of Increased capacity skilled and enterprising and capability of professionals in the sector social purpose entities STRATEGIC Healthy organisations are about their company’s DIRECTIONS more effective in meeting direction and strategies. their service users’ needs. They have the resources, 2.1 Improved organisational Good health26 indicates good governance structures, health of social an aligned organisation capabilities, leadership as purpose entities where employees are clear well as the motivation to 26 McKinsey assesses organisational health in non-profit organisations across 10 domains. They are aspirations, strategy, leadership, staff and volunteers, funding, values, learning and innovation, marketing and communication, advocacy, managing processes and organisation, infrastructure and technology. Further information about the organisational health domains can be found at http://www.mckinsey.com/business-functions/organization/how-we-help-clients/organizational-health-index.
KEY THRUSTS 35 put plans into action and that is aligned to intent to 2.4 Strengthened innovate for the better. maximise its value potential. collaboration between People, Public and 2.2 More innovative and 2.3 Improved service Private sectors for sustainable solutions user experience greater impact scaled to meet needs Services should be person- Cross-sector collaboration Solutions have to be centred. The quality of the brings about more grown to make an impact experience is determined by resources and ideas that to the social problem on the structure (i.e. physical will generate new and a larger scale. An idea settings and availability better solutions to social turns sustainable when it of tools and resources), problems. The emphasis becomes everyday practice. processes (i.e. a positive here is on advancing Scaling happens when care worker-service user collaboration towards the innovative solution relationship, including care stronger partnerships, is applied to a wider behaviours that offer choice, such that there is a more context.27 Once a model respect and dignity for their systematic approach leading is robust, organisations service users), and outcomes to common agendas, shared have to commit to a (i.e. impact from services outcomes and mutually process of refinement and received that would improve reinforcing actions among consistent implementation their quality of life). all parties.28 A PEOPLE, PUBLIC, PRIVATE SECTOR COLLABORATION: THE HOUR GLASS KITCHEN PROGRAMME AT THE PACIFIC ACTIVITY CENTRE (YISHUN GREENWALK) The kitchen programme is a social platform for seniors to get together with other seniors to find common interests and build support networks. The seniors can use the two kitchenettes at the centre – one halal and one non-halal – to cook together and have their meals in small groups. There is a range of modules for them to attend to get to know one another. The 3-P partners played their roles in synergy, towards the common goal of reducing the risk of social isolation in seniors and improving their quality of life: PEOPLE • Seniors shared their aspirations and what they hoped to achieve from the programme. • Twenty Volunteers from Hua Mei Training Academy surveyed the community to identify seniors who are less socially connected. • The Staff from the activity centre also reached out to seniors for participation. • Student interns from universities provided suggestions and support. 27 Simon et al. (2015). Doing Social Innovation: A Guide for Practitioners. 28 Kania, J., & Kramer, M. (2011). Collective Impact.
36 SOCIAL SERVICE SECTOR STRATEGIC THRUSTS 2017–2021 PUBLIC PRIVATE • NCSS conceptualised the model and • The Hour Glass Limited donated built a strategic partnership with The $2 million to support the cause and Hour Glass Limited. will work with NCSS to scale the • The Government, through the Care & programme over next two years. Share Movement, provided a matching grant of $2 million. To develop effective Increased number of need to undergo the social purpose entities, skilled and enterprising process of development there are some interim professionals in the sector and prototyping, where outcomes which can open To optimise service user ideas get tested in practice opportunities and facilitate outcomes, there should be and fine-tuned from the the process: more sector professionals feedback received. equipped with the technical OUTCOMES know-how to carry out Increased capacity and interventions, knowledge capability of social Solutions and needs to care in a person-centred purpose entities are assessed to look at manner and an enterprising The capacity and capability all aspects of a service mindset to continuously of social purpose entities user’s life innovate, adapt and learn.29 have to be built for a The assessment of needs continuous production should be holistic and take Innovative solutions of quality, innovative and into account all aspects developed sustainable solutions. This that will advance a person’s Innovative solutions can be means having a strong quality of life for more in the form of processes, purpose and set of strategies, effective solutions and the way things are done, or adequate structure and seamless experiences. a product, the actual good resources to get there and created. Before innovative an overall learning and solutions are scaled, they innovative culture.30 29 Tishler, C. (2001). Enterprising Nonprofits: A Toolkit for Social Entrepreneurs – Why Running a Nonprofit is the Hardest Job in Business. 30 PricewaterhouseCoopers Canada Foundation. (2011). Capacity Building – Investing in Not-for-Profit Effectiveness; McKinsey & Company. (n.d.). Elements of the Organisational Capacity Assessment Tool.
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