STRATEGIC ROAD SAFETY PLAN 2017-2022 - STRATEGIC ROAD SAFETY PLAN - Sandwell Council

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STRATEGIC ROAD SAFETY PLAN 2017-2022 - STRATEGIC ROAD SAFETY PLAN - Sandwell Council
S TR A T E G IC R O A D S A F E T Y P L A N

STRATEGIC ROAD SAFETY PLAN 2017-2022

                                       SANDWELL METROPOLITAN BOROUGH COUNCIL
S TR A T E G IC R O A D S A F E T Y P L A N
FOREWORD

In Sandwell we have an excellent track record
for reducing road injuries. We have halved the
number of casualties on our roads over the past
fifteen years. We have also reduced the number
of children injured on our roads in that period
by nearly two thirds.

However, we must not become complacent.
The effects of road traffic accidents on our
society are shattering, deeply affecting families,
communities and businesses.        The DfT has
reported the average road injury accident costs
society more than £800,000 in terms of
damage,       healthcare,   emergency    services,
insurance, lost employment time, costs to
businesses, legal action, courts, coroners and
congestion.

Sandwell’s new five year Strategic Road Safety
Plan will take a close look at road casualty
figures to make sure we target our resources
where they will have the most impact.
                                                     Councillor David Hosell
We will introduce a joined up programme of
                                                     Cabinet Member
road safety campaigns and look to introduce
                                                     Highways and Environment
new innovative ways of changing driver
behaviour. We will do this by working closely
with our emergency services colleagues as part
of the new Sandwell Road Safety Partnership.

Our latest plan also seeks to encourage every
member of our community to play their part in
reducing road injuries by taking responsibility
for their own behaviour.

One of our main priorities in this new strategy
will be to continue our safety work with our
children to ensure they are provided with the
necessary life skills and an environment where
their parents feel safe and choose to bring up
their families.

We hope we can continue to make Sandwell a
safer place to live and work over the next five
years.

                                                     SANDWELL METROPOLITAN BOROUGH COUNCIL
S TR A T E G IC R O A D S A F E T Y P L A N
CONTENTS

Foreword

Contents

BACKGROUND

1. Introduction                         1

2. Duties, Policies & Strategies        2

ANALYSIS

3. Road Casualty Summary & Targets      4

4. National and Regional Trends         6

5. Sandwell Casualty Analysis           9
6. Analysis Summary
                                       17
7. Key Priorities
                                       18

STRATEGY

8. Local Action Plan                   19

Appendix A Glossary

Appendix B Contacts

                                     SANDWELL METROPOLITAN BOROUGH COUNCIL
S TR A T E G IC R O A D S A F E T Y P L A N
                         1 INTRODUCTION

                          Globally, road traffic collisions are among the top    In December 2015 the Department for Transport
                          ten causes of death. The United Nations (UN) have      (DfT) published its latest road safety statement
                          a target to halve the number of global deaths and      Working Together to Build a Safer Road
                          injuries from road traffic accidents by 2020.          System2, setting out the Government’s national
                                                                                 vision, values and priorities for road safety.
                          In support, the World Bank has advocated that all
                          countries adopt what is known as a Safe Systems        This statement aims to create a Safe Systems
                          approach to reducing national road casualties.         approach in the UK that supports road users and
                                                                                 the economy whilst encouraging everyone to
                          A Safe Systems approach recognises that:
                                                                                 make safer choices. It also recognises the
                           We will never entirely eradicate road collisions    challenges faced in bringing safety improvements
                             and there will always be some degree of             to all the varying road user groups in Britain.
                             human error.
                                                                                 The Government’s statement actively supports
                           When collisions do occur the human body is          devolution. It empowers Local Authorities,
                             inherently vulnerable to death or injury.           Regional Mayors, and Police & Crime
                                                                                 Commissioners to make decisions on local road
                           Therefore we should aim to manage our
                                                                                 safety spending priorities, to the benefit of the
                             infrastructure, vehicles and speeds to reduce
                                                                                 communities they serve.
                             crash energies to a level that can be tolerated
                             by the human body.                                  The Sandwell Strategic Road Safety Plan 2017-22
                                                                  1              has been produced to compliment the
                          The UN’s Global Plan for Road Safety promotes
                                                                                 Government’s road safety statement and the new
                          a ‘Five Pillar’ strategic approach to managing road
                                                                                 West Midlands Regional Road Safety Strategy at a
                          safety and creating a truly safe system.
                                                                                 local level.
                           Pillar 1: Road Safety Management
                                                                                 This Plan publishes the findings of an in-depth
                           Pillar 2: Safer Roads and Mobility                  road traffic casualty analysis for Sandwell to
                                                                                 identify the Authority’s road safety priorities
                           Pillar 3: Safer Vehicles
                                                                                 and inform the development of the Borough’s
                           Pillar 4: Safer Road Users                          road safety strategy for the next five years.
                           Pillar 5: Post Crash Response                       This strategy will aim to embrace the
                          Thankfully, Britain has some of the lowest road        Government’s new Safe Systems approach,
                          casualty rates in the world with only Sweden being     particularly within Pillars 1, 2 and 4, the main areas
                          a safer place to travel by road. There are twice as    where local authorities can help affect change.
                          many road deaths in Italy and over three times as      In the current economic climate this latest
                          many in the USA per 100,000 head of population,        Strategic Road Safety Plan considers target led
                          when compared to Britain.                              safety interventions and campaigns that are cost
                          Between 2005 and 2014 road deaths fell by 45%          effective, whilst focusing resources on the areas
1. Global Plan for the
Decade of Action for      on Britain’s roads and have steadily fallen over the   and user groups that need it most.
Road Safety 2011-
                          past thirty years because of safer infrastructure,     The strategy will encourage greater partnership
2020, World Health
Organisation, 2010.       improved vehicle design, tougher enforcement,          working and community involvement in road
                          changing social attitudes and improved trauma          safety decision making. This will help develop
2. Working together
to Build a Safer Road     and emergency care.                                    future enforcement and educational road safety
System - British Road                                                            initiatives to supplement the more traditional
Safety Statement,         However, we should not become complacent since
Department for            many of the obvious improvements, such as re-          engineering improvement programme.
Transport, 2015.
                          engineering injury hot spots, have already been        This 2017-22 Strategic Road Safety Plan also
3. The Road Traffic       undertaken. Therefore we now need to consider          helps discharge Sandwell’s Statutory Duty under
Act of 1988, The
                          fresh, alternative approaches to road safety           Section 39 of the Road Traffic Act 19883 to
Stationary Office Ltd,
1988.                     management to complement the existing robust           promote a programme of road safety.
                          engineering programmes already in place.
                                                                                 SANDWELL METROPOLITAN BOROUGH COUNCIL                    1
S TR A T E G IC R O A D S A F E T Y P L A N
                         2 DUTIES, POLICIES & STRATEGIES

                          Statutory Duty                                          As humans, we will inevitably make mistakes.
                          Every Highway Authority in England and Wales            As humans, we are vulnerable - our
                          has a Statutory Duty under ‘Section 39 of the             unprotected bodies can only withstand low
                          Road Traffic Act 19883 to promote road safety.            kinetic forces before the risk of death increases.
                           The Act states that each local authority;              We need to build a forgiving road system that
                           Must carry out studies into accidents arising          can absorb our mistakes and limit the transfer
                             out of the use of vehicles on roads or parts           of forces that result in serious injuries.
                             of roads, within their area.                         Road safety is a shared responsibility between
                           Must, in the light of those studies, take such         everyone in the community.
                             measures as appear to be appropriate to             The UN Plan encourages countries to implement
                             prevent such accidents.                             road safety activities according to a Five Pillar
                                                                                 strategic approach .
                           In constructing new roads, must take such
                             measures as appear to be appropriate to
                                                                                  Pillar 1: Road Safety Management
                             reduce the possibilities of such accidents
                             when the roads come into use.                        Pillar 2: Safer Roads and Mobility

                          Hence local authorities have a key part to play         Pillar 3: Safer Vehicles
                          in reducing road casualties through;                    Pillar 4: Safer Road Users

                           The implementation of data led road safety           Pillar 5: Post Crash Response
                             engineering and maintenance measures.

                           Developing evidence led, education, training        National Strategy
                             and publicity programmes.
                                                                                 In December 2015 the Department for Transport
                           Through the technical analysis and approval         (DfT) published it’s latest road safety statement
                             of developer led highway projects.                  Working Together to Build a Safer Road
                                                                                 System2, setting out the Government’s national
                           Through working in partnership with other
                                                                                 vision for road safety in Britain.
                             agencies and the local community.
                                                                                 The statement recognises that safer roads and
                                                                                 safer road users save lives whist reducing the
                          Global Strategy                                        pressure on the NHS and emergency services.
                          In 2010 the United Nations published its Global        The statement encourages everyone to make safer
                          Plan for Road Safety1 which set a target to;           choices whilst recognising the challenges faced in
                          Halve the number of global deaths and injuries         introducing safety improvements within the
                          from road traffic accidents by 2020.                   current economic climate.
1. Global Plan for the
                          The Global plan recognises that all stakeholders       One of the key priorities of the statement is the
Decade of Action for
Road Safety 2011-         have a responsibility in bringing about a reduction    adoption of the UN Safe Systems approach. At
2020, World Health        in road deaths and injuries.                           the heart of the approach is the belief that human
Organisation, 2010.
                                                                                 life and health should be paramount and the first
                          The importance of ownership at a national,
2. Working together                                                              consideration when designing the road network.
to Build a Safer Road     regional and local level, involving multiple sectors
System - British Road     and agencies is also highlighted.                      It is therefore important to build safe road systems
Safety Statement,
                                                                                 that can mitigate people’s mistakes and manage
Department for            The guiding principle underlying the UN’s plan is
Transport, 2015.                                                                 their vulnerability whilst punishing those that put
                          the Safe Systems approach. The Safe System
                                                                                 others at risk through dangerous behaviour.
3. The Road Traffic       approach is underpinned by the following key
Act of 1988, The
                          principles:                                            This will involve significant developments in safe
Stationary Office Ltd,
1988.                                                                            roads, safe vehicles, safe speeds and safe people.

                                                                                 SANDWELL METROPOLITAN BOROUGH COUNCIL                   2
S TR A T E G IC R O A D S A F E T Y P L A N
                        2 DUTIES, POLICIES & STRATEGIES

                         The Government’s statement actively supports             The WM Plan introduces a new regional target;
                         devolution and empowers local authorities to
                                                                                  Reduce the number of Killed and Serious
                         make decisions on local safety spending priorities.
                                                                                    Injured (KSI) road traffic accidents by at least
                         The document encourages more involvement from              40% within 10 years from the 2015 baseline.
                         the excellent array of delivery partners and other
                         bodies who collectively work towards road safety.
                                                                                  Local Policy
                         The strategy states that the Government will
                                                                                  Following the advice of the National Strategy2
                         continue to actively invest in a safer road
                                                                                  and to enhance upon the Regional Strategy4,
                         infrastructure and local innovation. It also
                                                                                  Sandwell will introduce additional local road
                         acknowledges the key supporting role that
                                                                                  casualty reduction targets. This will help focus
                         emergency services and enforcement have in
                                                                                  resources to help develop future local road
                         preventing and minimising road deaths and injury.
                                                                                  safety strategies and programmes of work.

                                                                                  Based on recent historic casualty reduction
                         Regional Strategy
                                                                                  performance and utilising a base year of 2015
                         In June 2016 the West Midlands Combined                  to compliment the WM Regional target, the
                         Authority published Movement for Growth, The             new local casualty reduction targets are;
                         West Midlands Strategic Transport Plan4
                                                                                  Reduce the number of Killed and Serious
                         setting out the region’s vision to build a world
                                                                                    Injured (KSI) child road casualties by at least
                         class, sustainable infrastructure system.
                                                                                    40% within 10 years from the 2015 baseline.
                         This will require a significant step change in the
                                                                                  Reduce the number of all road traffic
                         delivery of an improved transport system to
                                                                                    casualties by at least 10% by 2022, based on
                         support growth, health and a cleaner environment
                                                                                    the average 2013-2015 baseline.
                         This will be accomplished through a four tier
                         system approach. The three tiers of an integrated        Reduce the number of all child road traffic
                         transport system (National and Regional;                   casualties by at least 10% by 2022, based on
                         Metropolitan; Local) will be underpinned by a              the average 2013-2015 baseline.
                         fourth tier of Smart Mobility initiatives.               Published in 2017, the Sandwell Vision 2030
                                                                                  identifies 10 Ambitions for the borough to
                         Within the Local Tier there is commitment to bring
                                                                                  work towards over the next 13 years. Focusing
                         the highway asset up to a decent modern
                                                                                  on these areas will boost business, foster major
                         standard, to help improve road safety and                new development, create a skilled workforce
                         encourage walking and safer cycling.                     and address the issues that really matter in
                         The strategy aims to encourage greater use of            people’s lives and their wider community.
                         powered two wheeled (PTW) forms of transport to
                                                                                  Road Safety has a significant role in realising
                         cut congestion and emissions. As one of the most
                         vulnerable of road user groups, the strategy will        4 of the 10 Ambitions;
                         work towards improving the safety of PTW riders          Ambition 2 - Become a place where people
                         through education and engineering solutions.                            are healthier and safer for longer.
2. Working together
to Build a Safer Road    The Smart Mobility Tier considers the future of
System - British Road
                                                                                  Ambition 6 - Develop excellent transport links
Safety Statement,
                         road safety to be critical and as part of the delivery                  to the region and beyond.
Department for           plan, one of the key priorities is to produce a new
Transport, 2015.                                                                  Ambition 7 - Create significant number of new
                         Regional Road Safety Strategy.
4. Movement for                                                                                  homes and employment sites.
Growth, The West
                         Sandwell will contribute to the creation and assist
                         in the delivery of this regional strategy which will     Ambition 8 - Develop a better environment in
Midlands Strategic
Transport Plan, West     suggest that a fresh look at road safety will be                        which people will choose to
Midlands Combined
                         performed in the West Midlands.                                         bring up their families.
Authority, 2016.

                                                                                  SANDWELL METROPOLITAN BOROUGH COUNCIL                3
Transport, 2016.
                                        5. Reported road
                                        Casualties in Great
                                        Britain: main results
                                        2015, Department for
                                           Road Casualties in                                                                                                                        BASE
                                                                 1999   2000   2001    2002   2003   2004   2005    2006   2007   2008   2009    2010   2011   2012   2013    2014           2015
                                                   Sandwell                                                                                                                          10-14

                                        Total Casualties         1522   1639   1702    1550   1501   1290   1384    1366   1350   1336   1280    1027   752     622    720    910            880

                                        Rolling 5 Year Av.                                                                                       1272   1149   1003    880    806     806    777

                                        All KSI Casualties       213     207    195    179    146     120    103    133    125     104    112    106    116     111     97    122            116

                                        Rolling 5 Year Av.                                                                                       116    113     110    108    110     110    112

                                        All Slight Casualties    1309   1432   1507    1371   1355   1170   1281    1233   1225   1232   1168    921    636     511    623    788
                                                                                                                                                                                                      3 SANDWELL ROAD CASUALTY SUMMARY

                                        Total Child Casualties   278     293    250    234    201     178    185    168    155     166    111    110     84     73      73     96            108

                                        Rolling 5 Year Av.                                                                                       142    125     109     90     87     87     87

                                        Child KSI Casualties      55     43      38     37     19     18      24     24     28     20      14     19     20     24      13     20            15

                                        Rolling 5 Year Av.                                                                                        21     20     19      18     19     19     18

                                        2010-2014 BASE LINE      This average has been updated from the previous 2005-2009 average in line with DfT Reported Road Casualties in Great Britain 20155

SANDWELL METROPOLITAN BOROUGH COUNCIL
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Local
                                                                                                        Regional                                                           Local                Regional
                                                                                                                   Baseline
                                                                   2010 2011      2012   2013 2014 Baseline                   2016 2017      2018    2019   2020 2021 Target 2023 2024           Target
                                                                                                                   Average
                                                                                                          2015                                                             2022                   2025
                                                                                                                   2013-15

                                        Total Casualties           1027    752    622     720    910      880

                                        Local Target
                                                                                                                     837       825    813     801    789     777    765     753
                                        10% reduction by 2022

                                        Total Child Casualties     110     84      73     73      96      108

                                        Local Target
                                                                                                                      92        91     89     88      87     86     84      83
                                        10% reduction by 2022

                                        All KSI Casualties         106     116    111     97     122      116
                                                                                                                                                                                                             3 SANDWELL CASUALTY REDUCTION TARGETS

                                        Regional Target
                                                                                                          116                  111    107     102     98     93     88      84      79     75      70
                                        40% reduction by 2025

                                        Child KSI Casualties        19     20      24     13      20       15

                                        Local Target
                                        Equivalent 40%                                                     15                   14     14     13      13     12     11      11      10     10       9
                                        reduction by 2025

                                        Yearly Targets Figures   A linear regression to the 2022 / 2025 target has been assumed from the 2015 baseline, for indicative and yearly monitoring purposes only

SANDWELL METROPOLITAN BOROUGH COUNCIL
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5
S TR A T E G IC R O A D S A F E T Y P L A N
                        4 NATIONAL AND REGIONAL TRENDS

                         Comparison of casualty reduction trends at         National and Regional Comparisons
                         regional and national levels is a useful
                         monitoring tool. Analysing five year averages                                 2011-2015 Average
                                                                                                  Casualty Reduction % against;
                         offers a robust approach and a truer indication
                         of ongoing trends.                                            2005-2009 Baseline             2010-2014 Baseline

                                                                                            All         Child              All          Child
                         Prior to 2016, the Government compared
                         ongoing casualty performance against the                      Tot KSI         Tot   KSI      Tot KSI          Tot KSI
                         2005-09 average baseline. The latest DfT
                                                                            Great
                         Reported Road Casualties in Great Britain 20155    Britain
                                                                                       -22    -19      -29   -30      -2         +2    -4     -5
                         has updated this baseline to the 2010-2014
                                                                            West
                         average to help reflect the latest trends.                    -34    -13      -38   -22      -1         +1    -2     -3
                                                                            Midlands

                         Consequently it is considered that significant     Sandwell   -42        -3   -45   -15      -4     +2        0       0
                         time has not yet passed since 2014 to make
                         meaningful statistical comparisons. Therefore
                                                                            Sandwell performs well in total casualty
                         for the purposes of this report the casualty
                         figures have continued to be compared to the       reduction when compared to national and
                         2005-09 baseline with reference made to the        regional trends; (extract of Table 4.1 above).
                         2010-14 baseline for completeness.                 Sandwell’s percentage reduction of total
                                                                            casualties out-performs national figures
                         Each authority differs greatly in population and
                                                                            significantly. However, the reduction of KSI
                         road density. Hence detailed comparisons can
                                                                            casualties requires greater attention to bring it
                         be made by analysing casualties per head of
                                                                            in line with national trends.
                         population and per million miles travelled.
                                                                            Similarly the percentage reduction of total
                         Motorway casualties have been considered, as
                                                                            child casualties is considerably better than
                         the length of Motorway in each area differs
                                                                            national and regional trends. Yet the rate of
                         greatly. Whilst Motorway figures are recorded
                                                                            reduction of child KSI casualties is slower that
                         as part of the total figures, any casualties
                                                                            those at a national level and will require
                         recorded on this network are the responsibility
                                                                            particular consideration in any new road safety
                         of Highways England and not the relevant local
                                                                            strategy.
                         Highway Authority.

                          It is important to note that Sandwell is unique
                         within the West Midlands, being entirely           Local Comparisons
                         bordered by other Metropolitan Authorities.        At a local level Sandwell has the second best
                         Sandwell is almost entirely urban in nature and
                                                                            reduction rate in total casualties but only the
                         is used extensively for commuter journeys and
                                                                            sixth best rate for KSI reduction across the
                         to gain access to it’s dense motorway network.
                                                                            West Midlands.
                         Sandwell has relatively high levels of
                                                                            Demographically,           the      number            of        total
                         deprivation with 11 of its 24 wards in the top
                         10% most deprived in the country.                  casualties per head of population in Sandwell
                                                                            is lower than the West Midlands average.
                         Sandwell’s report, Dealing with Disadvantage6
5. Reported road         proved that higher road traffic injuries are       Sandwell performs well in reducing the
Casualties in Great      recorded in the more deprived areas of the         number     of     casualties        per     vehicle         miles
Britain: main results
                         borough and wider West Midlands, particularly      travelled, having the third best rate in the
2015, Department for
Transport, 2016.         those involving children.                          region. Significantly Sandwell has the most
6. Dealing with                                                             100 million vehicle miles travelled through its
Disadvantage Phase                                                          borough within the Black Country region,
2 Delivery , Sandwell
Council, 2004.                                                              recorded as twice that of Wolverhampton.

                                                                            SANDWELL METROPOLITAN BOROUGH COUNCIL                                   6
S TR A T E G IC R O A D S A F E T Y P L A N
                        4 NATIONAL AND REGIONAL TRENDS

                         Performance Analysis

                          Table 4.1 - Total Casualty Comparisons

                                                                                                                                          % Change
                               Average              Average                                  Rolling 5 Year         % Change
                                                                                                                                       5 Year Average
                              2005 - 2009          2010 - 2014                2015             Average           5 Year Average
                                                                                                                                              to New
                             Old Baseline*       New Baseline**                              (2011 - 2015)       to Old Baseline*
                                                                                                                                         Baseline**

                           TOTAL        KSI      TOTAL       KSI      TOTAL          KSI   TOTAL        KSI      TOTAL       KSI      TOTAL        KSI

Great Britain              246050     30041     197294      24456     186209     23869     192806     24327        -22       -19         -2        +2

West Midlands               11267      1097       7500       947       8355          973    7431        956        -34       -13         -1        +1

Birmingham                  5054        476       3512       416       4158          443     3525       421        -30       -12         0         +1

Coventry                    1113        114       813        114        921          115     836        119        -25        +4        +3         +4

Solihull                     719        86        464         56        388          46      428        52         -40       -40         -8            -7

Black Country               4380        421       2711       362       2888          369    2642        364        -40       -14         -3            -1

Dudley                      1107        124       621         95        566          90      588        94         -47       -24         -5            -1

Sandwell                    1343        115       806        110        880          116     777        112        -42        -3         -4        +2

Walsall                      993        94        635         78        717          86      624        80         -37       -15         -2        +3

Wolverhampton                937        88        649         79        725          77      653        78         -30       -11        +1             -1

                          Table 4.2 - Child Casualty Comparisons
                                                                                                                                          % Change
                               Average              Average                                  Rolling 5 Year         % Change
                                                                                                                                       5 Year Average
                              2005 - 2009          2010 - 2014                2015             Average           5 Year Average
                                                                                                                                              to New
                             Old Baseline*       New Baseline**                              (2011 - 2015)       to Old Baseline*
                                                                                                                                         Baseline**

                            TOTAL       KSI      TOTAL       KSI       TOTAL         KSI    TOTAL       KSI      TOTAL       KSI       TOTAL       KSI

Great Britain               24021      3067      17749      2250      16101       1964      17056      2142        -29       -30         -4            -5

West Midlands               1361        192       676        155        982          145     846        150        -38       -22         -2            -3

Birmingham                   619        84        414         72        497          79      413        72         -33       -14         0             0

Coventry                     133        22         98         16        104          16       96        17         -28       -24         -2        +5

Solihull                      78        11         43         6         43            3       41         4         -47       -64         -5        -33

Black Country                531        75        308         61        338          47      297        57         -44       -24         -4            -7

Dudley                       134        21         67         12        61            8       60        10         -55       -51        -11        -15

Sandwell                     157        22         87         19        109          16       87        19         -45       -15         0             0

Walsall                      132        20         80         16        83           12       76        15         -43       -24         -6            -5

Wolverhampton                108        12         74         14        85           11       74        13         -31       +10         0             -6

                         * 2005-2009 average baseline quoted for comparison as there has been too little time from new baseline to provide meaningful data
                         ** 2010-2014 average updated from previous 2005-2009 average in line with DfT Reported Road Casualties in Great Britain 20155

5. Reported road
Casualties in Great
Britain: main results
2015, Department for
Transport, 2016.

                                                                                            SANDWELL METROPOLITAN BOROUGH COUNCIL                            7
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                4 NATIONAL AND REGIONAL TRENDS

                 Demographic Analysis 2015

                 Table 4.3 - Casualties per Head of Population 2015

                                                                                                         Casualties per
                                           Motorway                  Non Motorway
                   Total Casualties                                                                      1000 Head of
                                            Casualties                  Casualties          Population
                                                                                                          Population
                           2015
                                                 2015                        2015             2015
                                                                                                         Non Motorway

                   TOT            KSI     TOT           KSI           TOT            KSI                 Total     KSI

Great Britain     186209      23869       5550          712         180659          23157    63258400    2.86      0.37

West Midlands      8355           973     336           21           8019           952      2834339     2.83      0.34

Birmingham         4158           443     127           11            4031           432     1111307     3.63      0.39

Coventry            921           115      3             0            918            115      345525     2.66      0.33

Solihull            388           46       51            4            337            42       210929     1.60      0.20

Black Country      2888           369     155            6           2733           358      1166578     2.34      0.31

Dudley              566           90       6             1            560            84       316653     1.79      0.27

Sandwell            880           116      50            1            830           115       319297     2.60      0.36

Walsall             717           86       99            4            618            82       275762     2.24      0.30

Wolverhampton       725           77       0             0            725            77       254866     2.84      0.30

                 Table 4.4 - Casualties per 100 million Miles Travelled 5 year Average

                                                         Casualties per 100
                    Total Casualties      Million            Million Vehicle
                                          Vehicle                   Miles
                  Average 2011 -2015       Miles
                                                        Average 2011 -2015
                                           2015
                    TOT            KSI                        Tot            KSI

Great Britain      192806         24327    316719             61             7.7

West Midlands       7431           956     10266              72             9.3

Birmingham          3525           421     3,638              97             11.6

Coventry             836           119     1,159              72             10.3

Solihull             428           52      1,472              29             3.5

Black Country       2642           364     3,997              66             9.1

Dudley               588           94      1,065              55             8.8

Sandwell             777           112     1,269              61             8.8

Walsall              624           80          926            67             8.6

Wolverhampton        653           78          737            89             10.6

                                                                                    SANDWELL METROPOLITAN BOROUGH COUNCIL         8
S TR A T E G IC R O A D S A F E T Y P L A N
5 SANDWELL CASUALTY ANALYSIS

 User Group Analysis

 Road safety is a major health issue that effects       The following road casualty user groups have
 every road user in Sandwell. Whilst travelling         been examined in detail to help inform and
 along or crossing the Borough’s road network,          develop Sandwell’s new Strategic Road Safety
 everyone is exposed to the risk of injury.             Strategy.

 Implementing targeted schemes and initiatives
 at specifically identified problems will reduce         Total Casualties
 both the number of people injured on the road           Killed and Seriously Injured
 and their exposure to future risk.
                                                         Child Casualties
 Certain groups of road user are inherently more
 at risk than others. These can be considered in         Pedestrians
 three ways.                                             Car Occupants

                                                         Pedal Cyclists
 Vulnerability
                                                         Motorcycles and Mopeds
 Pedestrians, the young, the old and cyclists are
 simply more vulnerable to receiving an injury in
 any collision.

 Susceptibility

 Some users are more susceptible to injury for
 every    kilometre      they   travel,    such   as
 motorcyclists and inexperienced young drivers.

 Exposure

 Due to the numbers involved, Car occupants
 are more likely to be involved in collisions
 simply through greater exposure.

 The focus of any future Council road safety
 programme must not only be targeted at user
 groups with the highest number of casualties,
 but should also include those groups that are
 the most vulnerable, those most susceptible to
 injury or those most at risk through exposure.

 Detailed user group analysis is particularly
 important, as easily identifiable large scale
 casualty reduction opportunities are becoming
 harder to find.

 It is felt that road safety education, law
 enforcement       and   collaborative    partnership
 working will have far greater roles to play in
 any future road safety strategies.

                                                        SANDWELL METROPOLITAN BOROUGH COUNCIL          9
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5 SANDWELL CASUALTY ANALYSIS
 Total Casualties

                                                                                      Casualties

                                                                                          5 Year
                                                                                       Average

                               Sandwell Total Casualties

  651 injury accidents resulting in 880 casualties during 2015             3.3% on 2014

                                                         12%
                69% were male
                                                       serious
                31% were female
                                                          1%
                17% were pedestrians                      fatal
                                                                                        87%
                                                                                        slight

                11% involved children

                65% were car occupants                                                        Male
                                                                                            Female

                7% were cyclists

                6% were motorcyclists
                                                        Total Casualties by Age 2015

                4% involved goods vehicles                        3.0
                                                      2.8

                27% were in wet conditions
                                                                                1.0
                                                      Motorway

                                                                  A Road

                                                                                           0.6
                                                                                B&C

                28% in hours of darkness
                                                                                            Un

                                                        Total Casualties per km 2015

                                               SANDWELL METROPOLITAN BOROUGH COUNCIL                 10
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5 SANDWELL CASUALTY ANALYSIS

 Killed & Seriously Injured (KSI)

                                                                                    Casualties

                                                                                       5 Year
                                                                                     Average

                               Sandwell KSI Casualties

  116 Killed & Seriously Injured (KSI) casualties during 2015          5.0% on 2014
  8 Fatal and 108 serious
                71% were male
                29% were female                                                             Male
                                                                                          Female

                33% were pedestrians

                14% involved children

                                                        KSI Casualties by Age 2015
                31% were car occupants
                                                                                         SI

                13% were cyclists
                                                                                     5 Year Av

                17% were motorcyclists

                                                                Severity Index (SI)
                 3% involved goods vehicles                       0.43

                29% were in wet conditions
                                                                             0.13
                                                                    A Road

                                                                                        0.07
                                                                              B&C

                                                       0.06
                36% in hours of darkness
                                                                                          Un
                                                        M

                                                        KSI Casualties per km 2015

                                                SANDWELL METROPOLITAN BOROUGH COUNCIL              11
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5 SANDWELL CASUALTY ANALYSIS

 Child Casualties

                                                                                 Casualties

                                                                                        5 Year
                                                                                   Average

                                 Sandwell Child Casualties

  108 child casualties during 2015        12.5% on 2014

                                                          13%
                 45% were pedestrians                     serious

                                                          2%
                                                          fatal
                 44% were car occupants
                                                                                    85%
                                                                                    slight

                  8% were cyclists

                        were at recognised
                 35%                                                    66%
                        school journey times
                                                                        boys

   Total child casualties have fallen by 63%
     between 2000 and 2015.

   The 5 year average has shown a steady
     decrease since 2000 although recently the
     rate of decrease has plateaued.                    Boys
                                                        Girls
   Boys are twice as likely as girls to become
     road casualties.

   The group most at risk are 10-15 year old
     boys who account for 43% of all child
     casualties.

   Between 2013 and 2015 the % of child car
     occupants has increased whilst the % of
     child pedestrians has reduced.                             Child Casualties 2015

                                                   SANDWELL METROPOLITAN BOROUGH COUNCIL         12
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5 SANDWELL CASUALTY ANALYSIS

 Pedestrians

                                                                                    Casualties

                                                                                       5 Year
                                                                                     Average

                               Sandwell Pedestrian Casualties

  151 pedestrian casualties during 2015        No change from 2014

                 58% were male                            30.9%
                                                          serious
                 42% were female
                                                          3.7%
                                                           fatal
                 32% involved children
                                                                                     65.4%
                                                                                       slight
                        occurred at existing
                 34%
                        controlled crossings

                        of child injuries occurred
                 54%                                                                        Male
                        on school journeys                                                Female

   Total pedestrian casualties have fallen by
     51% between 2000 and 2015.

   The 5 year average has shown a steady
     decrease since 2000 although since 2013
     the rate of decrease has plateaued.                 Pedestrian Casualties by Age 2015
   The group most at risk are 10-15 year olds
     who account for 19% of all pedestrian                          0.4
     casualties.

   1 in every 3 pedestrian injuries were                                    0.2
     classified as killed or serious in nature,
                                                                                         0.1
     highlighting the extreme vulnerability of
                                                                     A Road

                                                                              B&C

     this user group.
                                                                                          Un

                                                         Pedestrian Casualties per km 2015

                                                     SANDWELL METROPOLITAN BOROUGH COUNCIL         13
S TR A T E G IC R O A D S A F E T Y P L A N
5 SANDWELL CASUALTY ANALYSIS

 Car Occupants

                                                                                     Casualties

                                                                                        5 Year
                                                                                      Average

                                Sandwell Car Occupant Casualties

  566 casualties in cars during 2015        No change from 2014

                 55% were male                             6.5%
                                                          serious
                 45% were female
                                                           0.5%
                        were at recognised                    fatal
                  8%
                        peak travel times                                               93%
                                                                                        slight

                 34% were passengers

                 20% were in wet conditions                                                  Male
                                                                                           Female

                 34% in hours of darkness

   2 in every 3 road casualties in Sandwell
     involve a car occupant.                           Car Occupant Casualties by Age 2015

   Total car occupant casualties have fallen by         2.1         2.1
     46% between 2000 and 2015.

   17-24 year old drivers are most at risk
     accounting for 20% of all car casualties.
                                                          Motorway

                                                                               0.6
   9% of car occupant casualties in 2015
                                                                      A Road

                                                                                          0.3
                                                                               B&C

     occurred on the motorway network; the
                                                                                           Un

     responsibility of Highways England.
                                                       Car Occupant Casualties per km 2015

                                                    SANDWELL METROPOLITAN BOROUGH COUNCIL           14
S TR A T E G IC R O A D S A F E T Y P L A N
5 SANDWELL CASUALTY ANALYSIS

 Pedal Cyclists

                                                                                     Casualties

                                                                                        5 Year
                                                                                      Average

                                 Sandwell Pedal Cyclists Casualties

  57 cyclist casualties during 2015          21% on 2014

                 91% were male                             22.8%
                                                           serious
                  9% were female
                                                           3.5%
                         were at recognised                 fatal
                 30%                                                                  73.7%
                         peak travel times
                                                                                        slight

                 47% occurred on A roads

                 14% involved children                                                       Male
                                                                                           Female

                 16% in hours of darkness

   Total cyclist casualties have fallen by 27%
     between 2000 and 2015.                             Pedal Cyclist Casualties by Age 2015

   However since a low of 37 in 2010, cyclist                      0.20
     casualty numbers have shown a steady
     increase up to 2015.

   26% of cyclist injuries were classified as
                                                                              0.08
     killed or serious in nature, highlighting the
                                                                     A Road

     vulnerability of this user group. This is                                            0.04
                                                                               B&C

                                                                                           Un

     twice as high as that recorded for all
     casualties (13% KSI).                              Pedal Cyclist Casualties per km 2015

                                                     SANDWELL METROPOLITAN BOROUGH COUNCIL          15
S TR A T E G IC R O A D S A F E T Y P L A N
5 SANDWELL CASUALTY ANALYSIS

 Motorcycles and Mopeds (Powered Two Wheeler PTW)

                                                                                     Casualties

                                                                                        5 Year
                                                                                      Average

                        Sandwell Powered Two Wheeled Casualties

  56 powered two wheeled casualties during 2015              20% on 2014

                 91% were male                            28.7%
                                                          serious
                  9% were female
                                                          1.8%
                        involved larger                    fatal
                 39%
                        motorcycles over 500cc                                        69.5%
                                                                                        slight
                        involved small bikes
                 61%
                        and mopeds

                 18% were in wet conditions                                                  Male
                                                                                           Female

                 29% in hours of darkness

   Total motor cyclist casualties have fallen by
     31% between 2000 and 2015.                              PTW Casualties by Age 2015

   The 5 year average has shown a steady
                                                                    0.19
     decrease since 2000 although since 2012 the
     rate of decrease has plateaued.
                                                                              0.09
   30% of motorcyclist injuries were classified
     as killed or serious in nature, highlighting         0.06
                                                                                          0.04
                                                                     A Road
                                                           M’way

     the vulnerability of this user group. This is
                                                                               B&C

                                                                                           Un

     over twice as high as that recorded for all
     casualties (13% KSI).                                   PTW Casualties per km 2015

                                                     SANDWELL METROPOLITAN BOROUGH COUNCIL          16
S TR A T E G IC R O A D S A F E T Y P L A N
                6 ANALYSIS SUMMARY

                     Baselines                             Casualties                                  2015
                                                                                                 %             %
                  2005-09   2010-14                                                            Change     Change
                  Average   Average   2009   2010   2011      2012      2013    2014    2015    over          over
                    Old      New                                                               2005-09   2010-14
                                                                                               Average   Average

All Users

KSI                 115       110     112    106    116       111        97      122     116     1%           5%

Slight             1228       696     1168   921    636       511        623     788     764    -38%          10%

Total              1343      806      1280   1027   752       622       720      910     880    -34%          9%

All Child

KSI                 22        19       14     19     20        24        13      20      15     -32%      -22%

Slight              135       68       97     91     64        49        60      76      93     -31%          37%

Total              157        87      111    110    84         73        73      96      108    -31%          24%

All Peds

KSI                 43        43       37     45     42        45        33      49      38     -12%      -11%

Slight              161       96      144    111     92        89        87      103     110    -32%          14%

Total              204       139      181    156    134       134       120      152     148    -27%          6%

Child Peds

KSI                 17        15       13     16     17        19         7      17       9     -47%      -41%

Slight              62        32       52     43     31        21        29      35      40     -35%          26%

Total               79        47       65     59     48        40        36      52      49     -38%          4%

Car Occupants

KSI                 38        34       36     38     36        34        29      35      39      3%           13%

Slight              832       476     811    677    438       323        414     529     529    -36%          11%

Total              870       511      847    715    474       357       443      564     568    -35%          11%

Cyclists

KSI                  7        11       4      3      16        17        11       8      15     114%          36%

Slight              56        35       45     34     30        34        36      39      43     -23%          24%

Total               63        46       49     37     46        51        47      47      58      -8%          27%

MC and Moped

KSI                 20        18       28     17     16        15        21      20      17     -15%          -4%

Slight              68        41       57     40     36        32        48      50      39     -43%          -5%

Total               88        59       85     57     52        47        69      70      56     -36%          -5%

Bus and Coach

KSI                  4         2       3      1      4         0          3       3       0     -100%     -100%

Slight              48        20       58     28     18        11        16      26      16     -67%      -19%

Total               52        22       61     29     22        11        19      29      16     -69%      -27%

                                                                    SANDWELL METROPOLITAN BOROUGH COUNCIL            17
S TR A T E G IC R O A D S A F E T Y P L A N
7 KEY PRIORITIES

 Sandwell Council has an excellent track record        Vulnerability
 in reducing road casualties, achieving a fall in
                                                       The vulnerability of certain user groups was
 total casualties from 1639 to 880 (46%
                                                       demonstrated, as almost half of all recorded
 reduction) between 2000 and 2015.
                                                       killed or seriously injured casualties were either
 Killed and seriously injured (KSI) reductions         pedestrians (33%) or cyclists (13%).
 were equally welcoming, with a reduction from
                                                       Children are particularly vulnerable road users
 207 to 116 (44%) in the same period.
                                                       making up a third of all pedestrian injuries. Of
 Most    noteworthy    is   the    recorded    61%     those over 50% occurred on school journeys,
 reduction in child casualties since 2000, with        but not necessarily outside of schools.
 totals now just a third of those recorded 15
                                                       Susceptibility
 years ago.
                                                       16 to 29 year olds are the most at risk age
 However analysis has shown that the trend for
                                                       group in Sandwell, accounting for a third of all
 road casualty reduction in Sandwell has slowed
                                                       road    casualties.    This    highlights     their
 and plateaued since 2014. Therefore it is
                                                       in-experience as road users, making them more
 recognised we should not become complacent.
                                                       susceptible to collisions and injury.
 When comparing the percentage reduction in
                                                       Motorcyclists account for only 1% of all traffic
 total casualties against the 2005-09 baseline,
                                                       but are responsible for 17% of all killed and
 Sandwell     out   performs      national    trends
                                                       seriously injured casualties in Sandwell. This is
 significantly (-42% Sandwell, -22% GB).
                                                       a strong indicator of this groups higher
 Unfortunately for the percentage reductions in        susceptibility to injury for every mile travelled.
 KSI casualties, Sandwell currently falls below the
 national trend. (-3% Sandwell, -19% GB).              Exposure

                                                       2 in every 3 road casualties in Sandwell were
 At a local level Sandwell has the second best
                                                       car occupants. This confirms that through
 reduction rate in total casualties but only the
                                                       continued high exposure to risk (as a result of
 sixth best rate for KSI reduction in the West
                                                       the high number of miles travelled), car
 Midlands.
                                                       occupants are the most likely group to become
 Although the success achieved in reducing total       road casualties.
 casualties should be celebrated, there is an
 obvious need to specifically investigate and
 target KSI reduction moving forward.

 Demographically, the number of total casualties         MAIN PRIORITIES 2017 - 2022
 per head of population in Sandwell is lower
 than the West Midlands average, although                Killed and Seriously Injured Casualties
 slightly higher than the Black Country average.
                                                         Child Casualties
 Sandwell performs well in reducing the number
 of casualties per vehicle miles travelled, having       Pedestrian Casualties
 the third best rate in the West Midlands region.        Cyclist Casualties
 Significantly Sandwell has the most 100 million
                                                         Motorcyclist Casualties
 vehicle miles travelled through its borough
 within the Black Country region, which greater
 increases the risk of collisions, many involving
 non-Sandwell residents.

                                                       SANDWELL METROPOLITAN BOROUGH COUNCIL                 18
S TR A T E G IC R O A D S A F E T Y P L A N
                        8 LOCAL ACTION PLAN

                         Pillar 1 Road Safety Management
                         Maintaining investment in local road safety activity and management, in a way that supports
                         devolved local decision making (including the important contribution safer and more sustainable
                         environments can make to improving health outcomes).2

                         It is important to retain road safety management and decision making at a local district level whilst
                         strengthening operational relationships across the Black Country and supporting the development
                         of overarching strategies at a West Midlands level.

                         Continued development of local partnerships with Public Health, West Midlands Police and West
                         Midlands Fire Service is key to success in the future.

                          Initiative

                          Governance         There will be the development of a new Governance Structure to manage
                                               road safety in the West Midlands following election of the new West
                                               Midlands Mayor. We will support the establishment of the Regional Road
                                               Safety Strategy Group to support that structure.

                                             We will be an active member in developing the Memorandum of
                                               Understanding to set out the West Midlands road safety operational
                                               arrangements as part of the Combined Authority.

                                             We will continue to be an active member of the Black Country Road Safety
                                               Partnership, co-ordinating the delivery of road safety initiatives in the Black
                                               Country region.

                                             We will take the lead role in the Sandwell Road Safety Partnership helping
                                               deliver joint road safety initiatives with our local Police, Fire and Public
                                               Health partners.

                          Strategy           We will support the Department for Transport (DfT) latest road safety statement
                                               Working Together to Build a Safer Road System2, by adopting the safe
                                               systems approach.

                                             Where appropriate, we will assist in the development of the new West
                                               Midlands Road Safety Overarching Executive Strategy through membership
                                               of the West Midlands Road Safety Strategy Group.

                                             We will be an active member in the development and continued delivery of
                                               the Black Country Road Safety Strategy.

                                             The new five year Sandwell Strategic Road Safety Plan 2017-2022 will be
                                               published in December 2017.

                          Funding            We will continue to allocate Local Transport Plan Capital funding through
                                               data led analysis, specifically targeting the identified priority user groups.

                                             We will investigate additional sources of road safety funding through
2. Working together
                                               WMCA, Major Capital Bids, external grants and developer funded
to Build a Safer Road
System - British Road                          interventions through planning conditions.
Safety Statement,
Department for
Transport, 2015.

                                                                                  SANDWELL METROPOLITAN BOROUGH COUNCIL          19
S TR A T E G IC R O A D S A F E T Y P L A N
                        8 LOCAL ACTION PLAN

                         Pillar 2 Safer Roads and Mobility
                         Maximising evidence based safety improvements to the road infrastructure and assets within
                         given budgets, through detailed road casualty analysis.2

                         Targeted engineering interventions have been a key contributor in driving down casualty numbers
                         and will continue to form an integral part of future road safety strategies.

                          Initiative

                          Casualty            Capital budgets for casualty reduction schemes are allocated through the
                          Reduction             Integrated Transport Block of the West Midlands Strategic Transport Plan4.
                          Schemes
                                              A regular programme of works will be proactively identified through
                                                robust road casualty injury analysis. Analysis will be specifically targeted at
                                                the identified Sandwell priority user groups. At the start of each new
                                                financial year, the identified road safety delivery programme will be
                                                reported to the Cabinet Member Highways and Environment for approval.

                                                The programme will to be delivered under numerous headings. The
                                                proposed funding allocations for the next five years indicate:

                                                                2016/17*     2017/18**   2018/19**      2019/20**   2020/21**

                                                 Local Safety
                                                                £150,000     £150,000     £150,000       £150,000   £150,000
                                                 Schemes

                                                 Local Area
                                                 Safety         £115,000     £115,000     £115,000       £115,000   £115,000
                                                 Schemes

                                                 Safer
                                                 Routes to      £125,000     £125,000     £125,000       £125,000   £125,000
                                                 School

                                                 Traffic
                                                                £100,000     £100,000     £100,000       £100,000   £100,000
                                                 Calming

                                                 Route
                                                                 £60,000      £60,000     £60,000        £60,000     £60,000
                                                 Signing

                                                 Minor
                                                                 £75,000      £75,000     £75,000        £75,000     £75,000
                                                 Schemes

                                                * Cabinet approved figures       ** Indicative figures

                                              Following a full review of existing 20mph zones and limits, a programme of
2. Working together
                                                rationalisation and formalisation will be completed. In addition, road
to Build a Safer Road
System - British Road                           casualty analysis will identify areas where a number of new 20mph zones
Safety Statement,                               will be introduced in the highest priority residential areas.
Department for
Transport, 2015.
                                              The new West Midlands Combined Authority will allocate additional capital
4. Movement for                                 funds towards a road safety programme to support West Midlands Road
Growth, The West
Midlands Strategic
                                                Safety Overarching Executive Strategy. Once developed, this programme
Transport Plan, West                            will be delivered in partnership with Sandwell.
Midlands Combined
Authority, 2016.

                                                                              SANDWELL METROPOLITAN BOROUGH COUNCIL               20
S TR A T E G IC R O A D S A F E T Y P L A N
                        8 LOCAL ACTION PLAN

                         Pillar 2 Safer Roads and Mobility
                          Initiative

                          Asset           Highway maintenance has an important role in preventing road traffic
                          Management        accidents on the network and we will continue to make a significant capital
                                            commitment every year to improve the road infrastructure.

                                          Proactive major resurfacing programmes will be implemented, based on
                                            regular surface condition surveys and detailed wet condition and loss of
                                            control accident studies.

                                          We will continue our programme of street lighting upgrade to LED white
                                            lighting. Detailed dark accident studies will assist in the prioritisation of the
                                            ongoing replacement programme.

                                          Planned systematic highway inspections will help proactively target areas
                                            before problems may arise in the future, reducing the potential of injury.

                                          Rapid reactive attendance policies for road and street furniture repairs are
                                            in place which greatly assist in the reduction of risk of road casualties.

                                          The ethos of de-cluttering is embedded in any work being undertaken on
                                            the public highway to ensure future maintenance liabilities are reduced.
                                            The continued removal and rationalisation of street furniture will reduce
                                            the potential for collision damage and associated injuries.

                                          The reactive winter gritting service will continue to reduce the risk of loss of
                                            control incidents throughout the winter months.
                          Sustainable     There will be significant capital budgets allocated to improve, introduce
                          Travel            and encourage the use of walking and cycling across the borough. This will
                          Schemes           generate both on and off highway schemes, aimed at providing a safer and
                                            where possible, segregated environment for the most vulnerable of users.

                                          Projects will be considered in line with the relevant strategic documents -

7. A Step Towards a                         Sandwell Walking Strategy - A Step Towards a Healthy Future 20157.
Healthier Future,
                                            Aims   to   increase   walking    uptake,   target   resources    and    deliver
Sandwell Walking
Strategy, Sandwell                          improvements and enhancements to the walking environment over a five
Council, 2015.
                                            year period.
8. Cycling in
Sandwell, Sandwell                          Sandwell Cycling Strategy8 - A new strategy will be published in 2018
Cycling Strategy,
Sandwell Council,                           Sandwell Rights of Way Improvement Plan9 - Review planned for 2017
1999
                          Planning &      The safety, use and amenity of the highway network will continue to be
9. Sandwell Rights of
                          Development       considered on all new major planning applications. If relevant, developers
Way Improvement
Plan, Sandwell            Consultation      will be required through condition and design to implement suitable
Council, 2007.
                                            mitigation measures to improve the road safety environment for all users.
10. Revised
Residential Design                        All new residential developments will be designed in accordance with
Guide, Appendix 3,
                                            Guide for The Design of New Streets - 201310 to ensure they are to a
Guide to the Design
of New Streets,                             safe and adoptable standard. 20mph limits and traffic calming will be
Sandwell Council,                           required where possible to provide a safer living environment for residents.
2014

                                                                           SANDWELL METROPOLITAN BOROUGH COUNCIL                21
S TR A T E G IC R O A D S A F E T Y P L A N
                        8 LOCAL ACTION PLAN

                         Pillar 2 Safer Roads and Mobility
                          Initiative

                          Electronic        A new programme of Number Plate display Vehicle Activated Speed Signs
                          Message               on heavily trafficked routes will be developed. This will complement
                          Signs                 measures already being deployed cross boundary in Walsall Council.

                                            We will work with West Midlands Fire Service to re-introduce a scheme of
                                                movable Speed Activated Signs and develop a new deployment
                                                programme. This will be on a rotational basis and be particularly beneficial
                                                for sites of community concern.

                                            The introduction of variable 20mph electronic message signing outside all
                                                remaining schools will be completed, where feasible, to provide improved
                                                safety zones around schools.

                                            We will consider the use of new electronic warning signs at locations where
                                                other forms of road safety measures are deemed unsuitable.

                          Community         Community involvement will continue to be a top priority in road casualty
                          Liaison               reduction. A minor works capital budget will be made available to deal with
                                                reactive day to day road safety enquiries identified by members, residents,
                                                community groups and neighbourhood.
                          Partnership       We will continue to work with colleagues in Public Health, Housing,
                          Funding               Neighbourhoods and Educational services and utilise specific grants and
                                                funding streams to introduce targeted road safety measures and projects.

                                            The new West Midlands Combined Authority will have a capital budget to
                                                undertake road safety improvements, primarily on the key route network. It
                                                is likely Sandwell will be a key planning and delivery partner in developing
                                                and implementing projects on the network.

                         Pillar 3 Safer Vehicles
                         Improving the road worthiness of the current vehicle fleet, accelerating safer vehicle
                         adoption, legislating for connected and autonomous vehicles and tackling dangerous
                         technological distractions.2
                         This particular area is outside the remit of this report and not within the zone of influence
                         of Sandwell Council.

2. Working together
to Build a Safer Road
System - British Road
Safety Statement,
Department for
Transport, 2015.

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                        8 LOCAL ACTION PLAN

                         Pillar 4 Safer Road Users
                         Evaluating the most effective education interventions that can be incentivised by both the state
                         and industry, improving compliance with current rules and promoting safer driving behaviours and
                         equipment choices.2

                         Education, training and publicity (ETP) is key to equipping our children with the necessary skills
                         and having a long term impact in changing peoples attitudes towards road safety and the dangers
                         that they face. In addition a key part of a combined approach to road safety is the effective and
                         continued enforcement of traffic laws and orders, should education and training be unsuccessful.

                         Initiative

                         In House           We will continue to pro-actively deliver an on demand programme of
                         Road Safety           bespoke road safety based assemblies in Infant, Junior & Primary schools.
                         Education
                         and                We will continue to work with Primary schools to deliver nursery and
                         Management            reception classroom road safety sessions. This will be achieved using role
                                               play equipment and classroom workshops to cover subjects such as seatbelt
                                               awareness; the correct use of child car seats; pedestrian skills etc.
                                            Sandwell have developed a modern approach to road safety education
                                               through its new Interactive Road Safety branding. Research has shown
                                               that children learn better through play and in a modern world, digital based
                                               media is well received and particularly effective.
                                               To be launched in 2017, the first phase will be aimed at Key Stage 1
                                               pedestrian skills by offering engaging and interactive digital media
                                               packages. Schools will be empowered to deliver the message using the
                                               Digital Road Safety bundles.
                                            We will aim to expand the Interactive Road Safety brand to provide a series
                                               of bespoke curriculum based resources targeting all ages, to assist schools
                                               and colleges in delivering a full programme of road safety education.
                                            We will work pro-actively alongside highway engineers to disseminate
                                               information into the community when there are infrastructure changes and
                                               road safety improvements within the local area.
                                            We will continue to develop new road safety resources and deliver
                                               campaigns to colleges, libraries and relevant community groups.
                                            We will continue to manage the School Crossing Patrol service at across the
                                               borough to provide safe crossing facilities whilst encouraging others to
                                               walk and reducing car dependency.
                                            Sandwell currently operates 4 interactive digital message signs, installed on
                                               our major route network. These are controlled remotely and a vast array of
                                               messages can be shown. We will utilise these boards to display road safety
                                               messages when not being used for traffic management reasons.
2. Working together
                                            We will continue to undertake our network Management Duty (Traffic
to Build a Safer Road
System - British Road                          Management Act 2004) which will include control of utility, street and road
Safety Statement,
                                               works. This will assist in managing and regulating road works on the
Department for
Transport, 2015.                               network ensuring a safer environment for all highway users.

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                         Pillar 4 Safer Road Users
                         Initiative

                         Partnership     We will take a leading road in the development of a road safety campaign
                         Working -         co-ordinator for Sandwell to provide a single point of contact and to co-
                         Behavioural       ordinate the large amount of road safety education being provided by
                         Change            Sandwell Council and all its partners. This will result in a synchronised,
                                           complimentary and effective delivery programme being established.

                                         We will actively embrace partnership working to the mutual benefit of all
                                           parties and road users, at a local and regional level and continue to
                                           undertake promotional campaigns jointly with our neighbouring authorities
                                           and other partner organisations.

                                         We will take the lead role in the Sandwell Road Safety Partnership to
                                           deliver joint road safety initiatives with our local Police, Fire and Public
                                           Health partners. These will be promoted under the ’Safe and Well in
                                           Sandwell’ road safety partnership branding.

                                         The first joint initiatives introduced in 2017/2018 include;

                                           Kids Court - Successfully piloted at St Matthew’s Primary School in July
                                           2017. Speeding drivers outside the school were given the option to receive
                                           education from a child panel, facing thought provoking questions in
                                           preference to a fine or points. This will be rolled out across the borough.

                                           Every Choice Counts - We will work alongside the Fire Service to deliver
                                           their new Virtual Reality headset campaign to new, young and
                                           inexperienced drivers.

                                         Working in partnership with Sandwell Public Health we will develop
                                           curriculum links for our Digital Road Safety (DRS) package for teachers to
                                           embed it in to the national curriculum. We will also produce lesson plans for
                                           activity lessons to link the learning from DRS with physical activity.

                                         We will develop our partnership with The Sandwell Community Action
                                           Network and their Development Officers (CANDOs) to promote DRS within
                                           schools. This will equip children with pedestrian skills that can be
                                           transferred to the roadside in the company of family and guardians, as part
                                           of a physically active lifestyle.

                                         Working alongside community leaders from minority groups and emerging
                                           communities, we aim to develop a series of new road safety resources
                                           aimed specifically at cultural barriers to road safety and tackling ingrained
                                           cultural attitudes of recently arrived newcomers.

                                         With our neighbouring authorities we are working with West Midlands
                                           Police to develop wwww.speedconcern.co.uk an online speed complaint
                                           referral portal. This will be a citizen self serve approach and allow the
2. Working together                        development of evidence based interventions to low level speeding issues.
to Build a Safer Road
                                         We will provide Bikeability training for primary and secondary children in
System - British Road
Safety Statement,                          partnership, to provide the skills and confidence required to ride their bikes
Department for                             on today roads.
Transport, 2015.

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 Pillar 4 Safer Road Users
 Initiative

 Enforcement     A major factor in keeping road casualty figures low is the effective and
                   regular enforcement of traffic laws and traffic regulation orders. Currently
                   the main enforcement agency is West Midlands Police, although through
                   legislation change and partnership working, other organisations are now
                   acquiring a more active and legislative role.
                   Bus Lane Enforcement
                   We have recently installed our first bus lane enforcement camera in New
                   Street West Bromwich to ensure the free movement of buses and reduce
                   the potential of conflict and injury to pedestrians. We will investigate the
                   introduction of further bus lane cameras where considered necessary.
                   Speed Enforcement
                   We will work with the newly formed Police Road Harm Reduction Team
                   who have committed to undertake spot speed enforcement at identified
                   community concern sites and within 20mph zones and limits.
                   Average Speed Cameras
                   West Midlands Police, Birmingham CC and Solihull Council are trialling the
                   use of average speed digital camera technology. Following this trial
                   Sandwell may consider requesting the introduction of average speed
                   cameras on our major route network where appropriate.
                   Mobile Safety Camera Enforcement
                   West Midlands Police will continue to utilise mobile camera enforcement
                   across the region at key accident hot spots. We will work with the Police to
                   identify new sites for mobile enforcement and ensure those sites are viable.
                   Mobile Camera Car
                   Operated and administrated by Sandwell Council, we will continue to
                   deploy the Mobile Camera Car to enforce parking on school zig-zags and
                   red route contraventions. This invaluable enforcement aid will improve the
                   safety of children around schools and help keep major routes free flowing.
                   Community Speed Watch
                   We will continue to work in partnership with the Neighbourhood Teams and
                   West Midlands Police to expand the Community Speed Watch programme,
                   a scheme that enables volunteers to take ownership and undertake speed
                   awareness campaigns within their own community.
                   Civil Parking Enforcement
                   We will continue to undertake our parking enforcement duty and deploy
                   civil enforcement officers on a regular basis to ensure that Traffic Regulation
                   Orders are adhered to and inconsiderate parking is dealt with accordingly.
                   Speed Awareness
                   We will support West Midlands Police’s National Speed Awareness Course,
                   offered for low-level speeding offences as an alternative to penalty fines.

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                         Pillar 5 Post Crash Response
                         Working with the emergency services and NHS to ensure that collisions are effectively
                         responded to and investigated.2

                          Initiative

                          Fatal           Developed jointly in 2014 between West Midlands Police and the 7 West
                          Collision         Midlands Councils, the Fatal Collision Protocol establishes a single common
                          Protocol          working practice and the procedures required following a fatal or life
                                            changing incident on the highway.

                                          This gives councils the opportunity to identify any necessary infrastructure
                                            improvements and to understand the full reasons behind the causation of
                                            any fatal incident.

                                          We will continue to work with West Midlands Police within the scope of the
                                            protocol to ensure any identified issues are dealt with expediently.

                          Partnership     We will liaise with Public Health and NHS colleagues regarding the
                          Working           possibility of obtaining accident and emergency admission data in relation
                                            to road traffic accidents. This will allow detailed investigation to identify
                                            demographic, location and chronological patterns within those accidents,
                                            particular those not recorded by Police Stats 19 data.

2. Working together
to Build a Safer Road
System - British Road
Safety Statement,
Department for
Transport, 2015.

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APPENDIX A - GLOSSARY

Baseline   The baseline figure against which the progress made towards national and
           regional casualty reduction targets are measured.
Car User   Includes both drivers and passengers.
Casualty   A person who is hurt as a result of an injury accident. An accident may have more
           than one recorded casualty.

Child      Person under 16 years of age.
DfT        The Department for Transport., formerly Department for Transport, Local
           Government and the Regions UK (DTLR).
ETP        Education, Training and Publicity.
Fatal      Death from injuries sustained in a road traffic accident, either immediately or
           within 30 days of the accident date.
HE         Highways England
Injury     Personal injury resulting from a road traffic accident, occurring on a public
           highway and reported to the Police.
KSI        Killed or seriously injured casualty.
LASS       Local Area Safety Scheme.
LSS        Local Safety Scheme
LTP        Local Transport Plan.
P2W        Powered two wheelers, includes motorcycles, scooters and mopeds.
Peds       Pedestrians
PSV        Public Service Vehicle.
Severity   The degree of injury to the most severely injured casualty in the accident.
Serious    Injury resulting with either an overnight stay in hospital, an injury resulting in
           broken bones, an injury requiring surgical stitches or any other injury of a serious
           nature.
Slight     Injury of a minor nature such as a sprain, cut, bruise, whiplash or shock, requiring
           roadside attention only.
SRTS       Safer Routes to School.
STATS 19   The form for recording all aspects of any road traffic injury accident attended by
           the Police.
STP        School Travel Plan.
TC         Traffic Calming
VASS       Vehicle Activated Speed Sign.
WMLTP3     West Midlands Local Transport Plan 3
VMS        Vehicle Message Sign

                                                   SANDWELL METROPOLITAN BOROUGH COUNCIL
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