Strategic Plan 2018-2020 - Vision & Strategy for Essendon Royals Authors & Contributors: Paul Coulsen, Michael Curcija, Richie Di Sauro, Simon De ...
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Strategic Plan 2018-2020 Vision & Strategy for Essendon Royals Authors & Contributors: Paul Coulsen, Michael Curcija, Richie Di Sauro, Simon De Leonardis, Crystal Eid, Adam Maltese, Joanna Margiolis David Minnala, Emmet Sheehan, Steve Tribuzio V1.0
Executive Summary
This Strategic Plan 2018—2020 will be a guide for the Essendon Royals Soccer Club management and for the
club to achieve it goals over the next three years. The Executive Committee will use this plan and where
necessary modify it to reflect ongoing development and needs of our Club. The plan’s main objective is to
deliver a substantial improvement of player experiences and facilities to meet the demands of our growing
junior and senior, male and female member base.
The following outcomes reflect what Essendon Royals Soccer Club wants to achieve over the next three
years.
• Transformation of Cross Keys, improvement and acquisition of other facilities and equipment
• Financial stability and growth from both membership and sponsor positions
• Increase girls & women’s participation
• Player membership growth and participation
• Improved coaching standards and capabilities to improve player experiences and attract new players
• Greater level of support from the community and a higher profile of Essendon Royals as the local football
destination in Moonee Valley and surrounding areas
2 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.
About the Royals
Founded 1959 as Unione Sportiva Triestina
Top 10 largest community clubs in Victoria
Over 650 members
42 registered teams in 2017
Men & Women in State 1
Successes with U14, U18, U20, Masters
A place for families,
a place for football
Opportunity for brand recognition
3 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.
2018 and beyond
Our aims… Facility improvement
Coaching & Player development
Volunteer workforce expansion
Expansion of women’s & girl’s football
2018 & 2019… Cross Keys Development
Brand new pavilion & club rooms
Paved carpark and fencing
Improved field facilities
Club improvement… Finances +20%
Membership +30%
Sponsors, fundraising, grants
Essendon Royals Academy
4 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.
Supporting Royals & the community
5% of all Sponsorship contributions to Royals are given to charities
Australian Mitochondrial Disease Foundation
Breast Cancer Network Australia
Apparel, facilities improvement, coaching education, growing
women’s football
7-a-side football for players with disabilities,
Supporting financially & socially disadvantaged
footballers
5 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.
A message from Richard Di Sauro, President
Dear Members, Sponsors, Club Volunteers and Friends,
Essendon Royals is a club I have been a part of for over 30 years. I chose to serve as President because I know I can make a
significant difference as a lifelong club man who has experienced what it is to be a Royal from my childhood days to becoming
a father and seeing my children come through the club. The many friendships I have forged, the people I have met and my
experiences and memories are integral to me and my life. As a junior, senior and masters player, as a coach, as a sponsor and
as a parent, I have a deep understanding of the Royals community and the importance of what the club means to its members.
My talented Committee Nominee team have been planning and working hard for many months on how we will take this club
forward for the betterment of the members and the community. This document represents our vision and a strategy and has
been developed along with input from our senior club representatives, junior coaches and many of our other volunteers. It has
been developed with the recognition that the club only exists for its members and should work for its members. Also it
recognizes that football in Moonee Valley and surrounding areas is booming. With 42 registered teams, we are the biggest club
in this part of Melbourne and in the top 10 of all clubs in Victoria. The club needs to be made ready and able to substantially
improve its standards, capabilities, football excellence and inclusiveness. It is also imperative that improve conditions for and
retain our current 650 members, Mini-Roos, the dozens of coaches, troops of volunteers and hundreds of family and friends as
you are the club. My Committee team and I will work to make Essendon Royals the destination for football and fun
synonymous with a welcoming culture, excellence and competence. We will strive to keep our fees affordable, improve our
facilities and equipment, coaching and general operations and club profile. I cannot express how privileged my team and I are
to have this opportunity. We won’t let you down. GO ROYALS.
Yours in football,
Richie
6 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.
Club Vision
Establish Club Guiding Values
By implementing values that we want to be the guiding light for Essendon Royals we will move towards
greater achievement, success and create a great place for our club members and their families together:
CLUB & COMMUNITY COMPETENCY TEAMWORK
• We value a family oriented & united • We value an environment that is • We value working collaboratively and
environment that encourages professional and respectful, developing and maintaining productive
cooperation, participation, diversity developing skill and knowledge and relationships based on mutual respect
and fun supported by a culture of that encourages development and that recognizes contributions of
inclusiveness, transparency & growth and values commitment and volunteers, sponsors and paid officers.
friendship diligence.
SPORTSMANSHIP INNOVATION PERFORMANCE
• We pride ourselves on integrity in • We strive to develop and deliver our • We drive forward to incrementally
football, encourage competition and style of football programs with the improve the club and sustain higher
passion combined with fair play, effort Essendon Royals way. levels of organisational performance
and persistence. and growth, cost effectiveness and
effective delivery of services.
8 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.
Key targets for Essendon Royals
Financial Facilities Coaching
Planning
Stability
Set in place public facing 2018 Improve club finances with Communicate Cross Keys Coach accreditation at 75% by
season plan by Feb 2018 as well improved club governance and Development plan by June 2018, 2020; Increase C-License
as a 3 year plan drafted for Feb increased membership & gain access to additional facilities coaching at Club by 5 coaches
2018 and ratified by June 2018 sponsorship by 10% in 2018 and & improve equipment 2019/2020
25% by 2020. management & purchasing for
2018 and beyond
Girls & Women Seniors in
Membership
State 1
Club Profile
in Football
Increase female registered Increase registrations by 10% in Keep senior teams for both Men Develop strategies to increase
players to 220 by 2020, 2018 up to 35% by 2020 and a & Women in State League 1 with the club’s profile including
increased female representation focus to retain members and an aim of establishing an NPL stronger school and community
in committee and coaching by attract new members through expansion plan by October 2018 relationships & most importantly
2019 greater member satisfaction (retaining the community club) inside the club
9 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.
Current Club Structure Proposed new
committee positions
President: Formalised volunteer
Richie Di Sauro
or paid roles
Vice President:
David Minnala
Director Junior Director Director Senior Director of Secretary:
Treasurer: Director of
Football: Women’s Football: Fundraising: Emmet
Paul Coulson Facilities
Simon De Leonardis Football Steve Tribuzio Adam Maltese Sheehan
Assistant Technical Team Women’s Men’s Senior Canteen Sponsorship Equipment Club Manager: Member
Treasurer Director Managers Senior Coach: Coach: Manager Manager Manager Crystal Eid Protection
Murray Ovens Michael Curcija Information
Game-day Canteen Uniform Officer
Extension & Talent Women’s Club
Programme Manager Coordinator Assistants volunteers Manager Operations
Coordinator:
Volunteers
Simon Stratus Events Marketing & Grounds
Futsal Mini-Roos Team Manager Coordinator Media Manager Membership
Manager Manager Manager Community &
Junior Coaches Officer
Council Liaison
Events Cross Keys
Head Coaches Mini Roos Medical volunteers Website Development
Coaches coordinator Manager Fixture Child Protection
Goal Keeper Reserves Merchandise Manager Officer
Junior Coaches Coaches
Coach Manager Photography
coordinator
Complaints Team Manager
Football & coaching panel: Social Media Manager Liaison
Chair: David Minnala, Simon De Leonardis, Michael Curcija, Harry Amiridis coordinator
10 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Department of Football
Football & Coaching Panel: David Minnala (Chair), Emmet Sheehan (Secretary), Simon De Leonardis (Committee Juniors), Steve Tribuzio (Committee Seniors), Michael Curcija (Seniors & Youth
Football), Harry Amiridis (Girl’s Football)
Football Development Junior & Sub Junior Football Youth Football Senior Football Football Operations
Mini-Roos- U13: U14-20: Senior Men: Senior Women: Equipment Uniform
Technical Director Michael & Simon Michael & Simon Michael Curcija Murray Ovens Manager Manager
Michael Curcija
Mini-Roos Manager Team Coaches Grounds Fixture
Assistant Technical Assistants Assistants Manager Manager
Director
Simon De Leonardis Mini Roos Club
Coaches Assistants Team Team Manager:
Manager Manager Game Day
Essendon Royals Crystal Eid Manager
Academy: Team Coaches
Reserves Reserves Club
Michael Curcija Operations Game Day
Goal Keeping Volunteers Volunteers
Coach Medical Medical
Academy Team Manager
coaches Coordinator
Futsal Manager
Coaching Director for Team Tournament
Girls: Harry Amiridis Managers Coordinator
Futsal Coaches
11 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Our philosophy
We work for our members We are an ambitious Community Club
• For Essendon Royals to be a club focused on football • We aim to improve club governance & management for
with fun, participation and inclusion club longevity
• For Essendon Royals to be a club focused on player • We aim to manage club finances to maximize benefits
development, improvement & member retention to members
• For Essendon Royals to continuously improve: the • We aim to provide an open, inclusive, transparent,
facilities, our processes & club management, our accountable culture at Essendon Royals
coaches, our approach to every season & THE PLAYER • We aim to attract energetic members and sponsors to
EXPERIENCE the club
• We aim to improve football excellence at the club and
in the local community
12 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Our Commitment
Stabilise membership, facilities and finances: We will ensure growth is
sustainable and kids\seniors can train on existing facilities; We will ensure
WE WILL facilities are maintained and managed; We will secure the clubs financial
future and ensure that the substantial revenue of the club is used well.
Listen to members concerns, complaints and suggestions and explain what
WE WILL we will do or how we will act. Members will hear back from us for every
call, email or question and Members will not be ignored.
Think outside the box but work with important stakeholders like Council,
WE WILL Government, Sporting bodies, Members and Sponsors & local businesses
for better facilities, finances and capabilities
Work to make Royals the football destination in Moonee Valley and
WE WILL surrounding areas that is seen as value for money, well run, welcoming
and contributing to the community
13 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Our Strategy Performance Areas
Football: Football: Facilities & Governance &
Juniors Seniors Equipment Administration
Participation & Financial
Development
Coaching Club Profile
Stability
14 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Performance Areas Objectives & Strategies • Football: Juniors • Football: Seniors • Facilities & Equipment • Governance & Administration • Participation & Development • Coaching • Financial Stability • Club Profile
Performance Area: Football (Juniors)
Objective Strategy
Junior Football (General): • Offer different football pathways including both social & competitive forms of football (A-grade, B, C & D grade,
Futsal both social and performance based)
• Retain all existing teams • Develop coaching program to increase coaching base as well as accredited coaches to improve junior player
• Develop new teams at each age group •
experiences
Host internal and external gala days to increase family & player participation
• A-Grade at each age group by 2019 • Connect with schools to promote Essendon Royals as a footballing destination both for socially & competitively
• Increase of Mini-Roos intake by 100% by •
interested players in the local area
Improve & grow talent and junior development programs.
2020 • Promote Essendon Royals as a diverse destination for players of all backgrounds and interests.
• Improve general equipment such as practice goals, balls, nets, poles & inventory management to maximize benefits
to players keep equipment inventory costs down.
• Formalise pathways for socially and economically disadvantaged players
• Formalise roles to manage and coordination for coaches, Mini-Roos, Goal Keeping & Futsal
Girls & Women’s football: • Field a girls team at every age group by 2020
• Provide academy, Futsal and social pathways for girls and women
• Increase girls’ and women’s membership • Develop female friendly facilities & secure facilities for women’s game day & training
from approx. 100 presently to 220 by 2020 • Seek direct sponsorship for girls & women’s teams and grants form community & govt initiatives
• Actively increase female volunteer • Develop policies to retain existing & attract new female players and volunteers
• Provide additional training and mentoring for female coaches
workforce especially in coaching by 100% • Create a programme that tailors coaching to girls and women
by 2020 • Develop community and local schooling links to encourage girls into football pathways
• Formalise representation for women on the ERSC committee during 2018 to ensure a focus on
women’s & girls football continuously in the club for perpetuity
16 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Performance Area: Football (Seniors)
Objective Strategy
Senior Football (Men): • Maintain current programme for Male Youth U18 & U20 teams with pathway into Senior team and encourage youth
participation in senior programme via identified talent in U18/20s programme.
• Maintain Men’s senior team in State 1 for • Attract talented senior players to Essendon Royals through team performance, coaching talent and competent club
2018 to 2020 management
• Seek direct sponsorship for Men’s squad to provide additional resources for playing, coaching and medical for Senior
• Prepare for NPL transition post 2020, Teams.
proposal and feasibility for continued • Offer different football pathways including both social & competitive forms of football (A-grade, B, C & D grade,
Futsal both social and performance based) and continue Men’s reserve’s and 3rds.
Community & NPL clubs • Continue to support social football opportunities, including over 35 Masters.
• Develop & implement initiatives to increase the number of qualified senior players providing support to Junior
coaches.
• Develop a formal NPL transition proposal and feasibility with a committee member and sub committee to be
identified to progress and potentially implement the proposal.
Senior Football (Women): • Develop U18 & U20 program with male youth programme as a template to encourage pathways into Senior team
• Provide academy, Futsal and social pathways for girls and women
• Maintain Women’s senior team in State 1 • Offer different football pathways including both social & competitive forms of football (A-grade, B, C & D grade,
for 2018 to 2020 Futsal both social and performance based) and continue Women’s reserve’s and 3rds.
• Formalise representation for women on the ERSC committee during 2018 to ensure a focus on women’s & girls
• Prepare for NPL transition post 2020, football continuously in the club
proposal and feasibility for continued • Develop female friendly facilities & secure facilities for women’s game day
• Develop pathways for female coaches to evolve and partake at grassroots levels though to senior women‘s
Community & NPL clubs • Develop policies to retain existing & attract new female players and volunteers
• Provide additional training and mentoring for female coaches
• Create a programme that tailors coaching to girls and women
• Develop community and local schooling links to encourage girls into football pathways
• Increase awareness of women’s football with social media and other intra-club and external marketing
• Include women’s football as a core ingredient of the NPL transition proposal
17 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Performance Area: Facilities & Equipment
Objective Strategy
Cross Keys (CK): • Establish formal feedback loop for ERSC stakeholders for the Cross Keys development
• Formalise ERSC CK development plan by mid- • Formalise Cross Keys development manager (CKDM) role in 2018 with the sole responsibility of managing
2018 the development & implementing all necessary relations, plans & budgets for the development
• Establish an ERSC CK development plan coordinated between the Committee, ERSC CKDM & any necessary
• Progress Cross Keys development in
sub committees or other roles ERSC for the purposes of mapping out and adapting CK development
partnership with Council & other Moonee
• Empower the CKDM to manager and execute related activities for the CK development
Valley stakeholders • Continue to support and maintain temporary facilities at CK with improved coordination for training, game
• Improve line marking & training delineation day, canteen facilities, equipment security and improved signage
for 2018 • Improve club signage so the community can see ERSC as the presence at cross keys with other improved
• Improve inventory system for better signage for toilets, canteen, smoking, spectator behavior, pitch information and away club information with
equipment & better managed equipment game day signage for game scheduling.
• Improve signage and club presence • Build a cage system inside the current container or an alternate facility if available for better inventory
• Improve canteen opening and facilities to management and to ensure coaches can safely store and manage their own allocated equipment
and campaign to generate sales on training • Improve line-marking schedule for games as well additional line marking for training areas to improve
organization of training areas
nights
• Recruit a volunteer or sponsor to run the canteen on high schedule training nights to increase canteen sales
through season
• Review new lighting system to improve lighting calibration and conditions
• Friday night games for Men’s 3rds, U20s or Master’s with canteen open as an encouragement to enjoy the
Royal’s atmosphere once the new Clubrooms are built
Additional Facilities: • Apply with Moonee Valley Council to attain additional footballing facilities for training & game
• Secure additional facilities for Women’s day
Football • Develop & implement any necessary policies required by council to access new facilities for the
club
18 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Performance Area: Facilities & Equipment
Objective Strategy
Ormond Park (OP): • Include Ormond Park in an overall facilities management plan overseen by a manager with an
• Continue to maintain Ormond as club headquarters until established maintenance and cleaning schedule with allocated volunteers to assist
CK is ready • Review Ormond Park club rooms for upgrade including painting, renewing photos and
decorations and other improvements such as redecorating interior
• Improve signage and club presence
• Improve club signage for signage for toilets, canteen, smoking, alcohol and liquor license,
• Improve canteen & training schedule alignment spectator behavior and away club information. Improve game day signage for game scheduling
and pitch information.
• Return Women’s Senior and Reserve football to Ormond Park Pitch 1 on Sunday afternoon’s to
give them a “Home” field.
• “Friday Night Football” as an initiative to move Mini-Roos schedule to Friday night with canteen
open to encourage member’s to embrace the Royals atmosphere
Equipment & Facilities in general: • Review, the coordination of equipment, uniforms/apparel, grounds management and the cross
• Improve inventory management and accounting of equipment, keys development and establish formal volunteer roles for each of equipment, apparel, grounds
balls and other items by mid 2018 and CKDM
• Work with Council to improve access to facilities in Moonee • Establish a facilities and equipment management plan that includes game day set up and
Valley and continue ongoing feedback canteen support
• Establish a council liaison officer role reporting to the Club Secretary working closely with the
CK Development Manager
• Work with equipment & apparel suppliers to improve the quality and value for money for
coaching equipment, player and officials apparel and balls
• Improve existing practice goals, budget for new practice goals and “striking” nets for more
efficient training facilities
• Identify grant opportunities and explore opportunities for partnerships with other levels of
government, the sports and recreation sector and the wider community in the pursuit of high
quality sport and recreation facilities at Essendon Royals.
19 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Performance Area: Governance & Administration
Objective Strategy
Season planning: • Establish a season plan for 2018 by Dec 2017 with clear calendar of events for ERSC
• Establish a season plan for 2018 by Dec 2017 • Publish calendar on the club web site and communicate to members through various social media capabilities of the club
• Identify the calendar of events for ERSC and make these visible • Continuously review and revise the season plan with the Secretary and sub committees to ensure plan currency and tracking
• Educate, and provide continuous support to, team managers on the season plan so that they are able to prepare in advance for
on club web site their teams.
• Implement Annual Review of Strategic Plan to ensure relevance and update as key objectives are achieved - may require some
changes periodically
Effective & efficient administration: • Appoint additional club admins to work with the club secretary to assist supporting member and general enquiries, registration,
• Implement additional admin support roles in 2018 to align with fixtures and season events
club growth and admin demands • Train administrators on membership, committee and club operational requirements
• Review club IT and software tools with a view to improve automation, metrics and measures and club performance
• Provide administrators with training and tools required • Establish a communications plan and schedule for administrators, the committee and coaching staff for key club events
• Establish a regular communication with members with key • Establish effective communication groups such as membership team segments, coach segments and others to improve intra club
information accompanied by website improvements and membership communications
Compliance & financial management: • Ensure that all club officials and coaches have up to date Working With Children Checks, provide club guidance and training on
• Apply all required compliance measures required by regulations conduct with children in coaching and officials kickoff during preseason
and law for incorporated associations and football clubs • Ensure club is compliant for Consumer Affairs, FFV, Alcohol Licensing, Corporate and Taxation regulations & laws and ensure
Treasurer and Secretary regularly update committee on all compliance measures
• Strive for effective and accurate Financial reporting to all • Develop a range of club policies & processes to formalize ERSC approach, management, consistency, communication and continuity
stakeholders when dealing with regular and irregular club activities or issues. This includes: Codes of Behaviour, Child Safety, Fee payments and
• Ensure all committee decisions and activities are minuted and refunds, Member protection, smoking, privacy, social media, grading and team selection, club or other complaints, diversity and
documented with full records kept equal opportunity, sponsorship and more
Scaling & organizing the club for growth: • Review committee and club structure with a view to improving committee capabilities and bandwidth to deal with club growth and
• Review the committee and volunteer workforce and plan to opportunities in Women’s football and facilities.
support the club growth mid 2018 • To support the financial position of ERSC, implement an effective Sponsorship Strategy, which will assist in reducing membership
fees and budgeting for capital works required for Cross Keys and special projects identified in the future.
• Establish roles and responsibilities for all areas of the club with • Develop an effective Grant Strategy to fund club projects and specific programs such as Girl’s/Women’s designated areas and
documentation & appointments ensuring that Women feel safe and feel welcoming at all times, especially on training nights.
• Ensure the club is ready for expanded Girl’s and Women’s • Review and update Club Policies with focus on Women's/Girl’s Team and encourage participation within all facets of the club, both
membership playing, coaching and Committee involvement.
20 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Performance Area: Participation & Development
Objective Strategy
Participation: • For all members, coaches and administrators establish pathway policies that enables their long term involvement
with the club from juniors, seniors, masters, coaching and administration for men and women
• Establish pathways for players, coaches, • Establish coaching and officiating pathways for players interested in coaching, officiating or sports administration to
administrators and volunteers by Oct foster new skills and betterment of football overall
• Develop close associations with local schools, both Primary and Secondary and provide Free Clinics and Free
2018. Memberships to disadvantaged or culturally diverse backgrounds - eliminate financial barriers for participation.
• Establish & implement policies to increase • Introduce a Girls/Women's representative on the Committee and establish a Sub Committee to develop ideas and
guidelines that cater for this gender and plan activities specifically for their needs - e.g. W-League player
participation for disadvantaged players by appearance, Girls Nights etc.
mid 2018 • Establish a disability programme through 2018 for commencement and trial in 2019 & 2020
Development: • Develop and deliver Junior Development Programs in coordination with the Technical Director, Senior Coaches,
Head Coaches and coaching coordinator
• Establish a Career Football Development • Link opportunities for Juniors and Seniors, both Men and Women to participate and develop in soccer at the right
program linking player opportunities from level as their interests and abilities, to foster and encourage long term participation in the sport and club. Their
involvement continues past the Junior years to Seniors and possibly Masters.
juniors to seniors for men and women • Develop a Futsal programme to introduce different styles and better skills for existing players and provide
during 2018. opportunities for players looking for different football development and participation pathways
• Introduce a mentor/buddy system to connect Junior players with Senior Players and to provide individual assistance
• Establish a volunteer recruitment and and support where required.
retention approach by mid 2018 with a • Continue to develop Volunteers and communicate their importance to the club and its members. Recognise their
involvement to ensure they stay actively involved both short and long term.
focus on expanding the club’s overall • Develop a volunteer recruitment and retention framework to enable, empower and retain volunteers in all key areas
capabilities, competency and foster the of the club operations
• Recruit, retain, support and educate sufficient Volunteers to support Club programs- provide specific Job
Royals’ culture. Descriptions for key roles, especially with weekly volunteer requirements- e.g. Canteen, Ground Set Up etc.
21 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Performance Area: Coaching
Objective Strategy
Coach Education & Accreditation : • Ensure all coaches have access to accreditation and coach education
• Increase the percentage of coaches holding the • Plan for a specific budget for coaching accreditation
appropriate accreditation: 2018 – 25%, 2019 – • Establish a coaching accreditation plan coordinating with the Technical Director
50%, 2020 – 75% • Work with the FFV to enable a hosting of grassroots accreditation at Essendon Royals regularly through
the season to provide base coaching accreditation and coaching advancement opportunities for ERSC
• Establish coaching development & accreditation volunteers and coaches
plan by mid-2018
Development: • Establish a talented players program that enables talented players to be selected for advanced player development
• Establish selection process for trials and subsequent program
• Establish a coaching coordinator role
• With the Technical Director deliver and facilitate coaching clinics and support throughout the season
• Establish an Essendon Royals head coach panel to • Establish a coaching coordinator role to assist the Technical Director and a head coaching panel to enable the
assist the Technical Director Technical Director to execute their role and responsibilities effectively
• Establish a ERSC curriculum and coaching • Establish an Essendon Royals curriculum and coaching handbook based on the FFA National Curriculum that enables
coaches at all age groups access to session plans and drills for discovery, skill acquisition, game training and
handbook
performance phases
• Establish talented player program to selected • Work with all ERSC coaches through the season to coordinate coaching development and improvement and obtain
players for 2019 feedback on how the club can better support coaches
Coach recruitment & retention • With the Technical Director, club manager and committee establish a coach recruitment and retention
• Establish a coach recruitment & retention plan that aims to build coaching stocks, participation and longevity at Essendon Royals for both men
approach by mid 2018 and women
• Recruit & train 80% of 2019 coaches prior to 2019 • Develop an interim recruitment plan for 2018 and assist the technical director to actively recruit
coaches for 2018 season
season commencement
• Implement coaching recruitment throughout 2018 for the 2019 season especially in conjunction with
coach education and accreditation programmes
22 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Financial Stability Budget Summary 2018*
2018 Budget
Revenue
Canteen $ 20,000.00
Futsal $ 13,000.00
Grants $ 5,000.00
Mini-Roos $ 13,200.00
Objective Strategy Registrations
Sponsorship
$ 415,000.00
$ 70,000.00
Spring Academy $ 12,800.00
Total $ 549,000.00
Sponsorship: • Prepare a sponsorship proposal explaining sponsorship options for potential Operating Expenses
and existing sponsors and streamlines sponsorship activities
• Create a formal sponsorship
Administration $ 15,000.00
• Plan key events and activities to engage current and potential sponsors such Apparel
Audit
$ 120,000.00
$ 2,000.00
proposal for Feb 2018 as pre-season gala days and other direct sponsor engagements Banking $ 1,500.00
Canteen Expenses $ 5,000.00
• Establish sponsorship manager • Appoint a sponsorship manager for 2018 with clear responsibilities and a Canteen Purchases $ 10,000.00
calendar aligned with club events and apparel requirements Cleaning & Maintenance $ 9,000.00
• Review fundraising as formal • Review fundraising as a formal executive committee role and if deemed
Coaches - Accreditation $ 4,500.00
Coaches - Discount for Registrations $ 27,870.00
committee role for 2018 necessary establish for 2018 or for election at 2018 AGM Coaches - Paid $ 30,000.00
Council $ 2,000.00
Budget: • Audit the club finances for 2017 to understand current finances and risks Disadvantaged Player Allowances $ 7,000.00
Electricity & other Utilities $ 10,000.00
• Establish a public budget draft by Feb 2018
• Establish a public budget by • Track & maintain budget with monthly updates to the committee and regular
Football Federation Registrations
Futsal charges & fees
$ 70,000.00
$ 5,000.00
Gala & Presentation Celebrations $ 10,000.00
Feb 2018 quarterly public updates Ground Marking $ 2,500.00
• Track & maintain budget • Establish a canteen management plan for CK & OP with identified Grounds hire
GST payments
$ 18,000.00
$ 30,000.00
opportunities to increase canteen takings outside of game days Insurance $ 1,000.00
through 2018 • Identify opportunities to increase club revenue and build these into the club Marketing, promotions & advertising $ 4,000.00
• Plan for additional
Medical $ 4,000.00
calendar and season plan such as “Friday Night Football” aligning Mini-Roos Office, printing, stationery $ 1,000.00
Photos $ 10,000.00
opportunities for revenue schedule with a Friday night game and open canteen Player Payments $ 70,000.00
Referees $ 14,000.00
Grants: • Establish a sub-committee or single role responsible to seek out and obtain Team Manager - Discount for Registrations $ 13,935.00
Team Manager - Seniors $ 10,000.00
grants from governmental or Not-for-Profit sources
• Source funding grants where • Identify grants and key dates for grants and apply for grants where possible
Technical Director
Training equipment
$ 22,000.00
$ 10,000.00
possible for 2018 Web Hosting, Software & IT
Total
$ 2,000.00
$ 541,305.00
#Note all budget information is estimated based on previously available information for Essendon Royals & other clubs who have publicly available budgets *Contingent on no club debt
** Some numbers are not disclosed
for confidentiality purposes
23 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Performance Area: Club Profile
Objective Strategy
Membership & Sponsor engagement: • Establish a regular member and sponsor newsletter cycle to provide regular updates, news and
• Establish a cadence for regular member and information to members and sponsors integrated into the club communications plan and schedule
sponsor updates for 2018 • Plan for volunteer recognition events to reward and recognize club volunteers
• Continue to plan and deliver volunteer and sponsor related recognition initiatives such as the Gala and
• Establish a framework to gather regular member
Sponsor’s lunch
feedback for 2018
• Conduct member surveys and provide feedback forums for members prior to and during the season
Community Profile: • Update of existing banners, signs, promotional material, website and photos
• Be renowned in the local community as providing • Consider strategies to work off the back of large events such as 2018 World Cup and the Matilda’s
a safe, positive, welcoming and inclusive success
environment for players and their families from • Develop strategies to increase awareness of societal issues (e.g. Bullying, obesity and social inclusion)
and the role of the club in combatting such issues within the club environment.
2018 to 2020
• Explore the feasibility of conducting school development programs.
• Establish a strong community footprint by forging • Develop promotional/ advertising strategy to raise awareness of the club and its activities.
relationships with community groups and schools • Align with Football Federation Victoria and the Football Federation of Australia to promote relevant
with target of Oct 2018 statistics, messages, values and codes as appropriate and promote through club communication
processes.
Club Marketing & Social Media: • Recruit a marketing and media manager volunteer to manage website, social media, video and
• Establish a Marketing & Media Manager role in photography at Essendon Royals. Recruit a support team to help coordinate these functions
2018 • Use the member network to expand social media, video and photography capabilities
• Improve overall marketing & media capabilities by • Expand the club website to include more useful information for season, training and event information
as well as information for club policies, contacts and governance
Oct 2018
• Implement a club marketing plan that allocates budget and resources to club events, promotions and
improved member and sponsor relations
24 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Member & Team
projections
25 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.New or major growth
Growth & Stability of Royals Stable\maintain
Player Numbers
• We expect that Royals membership to Disability
increase by approx. 5-20% (year on year Futsal
based on previous history) Masters
• Active growth plans will be put in place for: Women
• Girls & Women Men 2020
2019
• A new Futsal programme Girls 15-20 2018
2017
• A trial Disability programme Girls 12-14
• Increasing Mini-Roos participation Boys 15-20
• Stability plans will be put in place for Boys 12-14
Sub-Juniors, Junior Boys & Seniors Sub Juniors
Mini Roos
0 50 100 150 200 250
26 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Facilities & Membership
• With membership increasing particularly for female club participation & Mini-
Roos growth revenue to increase by approx. $150,000 by 2020
• Royals will actively work with the council to improve existing facilities and
increase access to alternate facilities
• Futsal will provide opportunities for players without putting pressure on existing
facilities
Baseline 2018 2019 2020
Age Group Fee Package No of Players No Of Teams Expected Revenue Format Av Player per TeamNo Of Teams Total Players Expected Revenue No Of Teams Total Players Expected Revenue No Of Teams Total Players Expected Revenue
Mini Roos $ 200.00 60 1 $ 12,000.00 NA 60 1.1 66 $ 13,200.00 1.5 90 $ 18,000.00 2 120 $ 24,000.00
Sub Juniors $ 570.00 185 17 $ 105,450.00 SSF 11 18 200 $ 114,000.00 19 210 $ 119,700.00 18 196 $ 111,720.00
Boys 12-14 $ 700.00 155 10 $ 108,500.00 11v11 15 9 135 $ 94,500.00 9 135 $ 94,500.00 10 150 $ 105,000.00
Boys 15-20 $ 750.00 110 7 $ 82,500.00 11v11 15 9 135 $ 101,250.00 10 150 $ 112,500.00 11 165 $ 123,750.00
Girls 12-14 $ 700.00 31 2 $ 21,700.00 11v11 15 3 45 $ 31,500.00 3 45 $ 31,500.00 4 60 $ 42,000.00
Girls 15-20 $ 750.00 0 0 $ - 11v11 15 1 15 $ 11,250.00 3 45 $ 33,750.00 4 60 $ 45,000.00
Men $ 475.00 60 3 $ 28,500.00 11v11 20 3 60 $ 28,500.00 4 80 $ 38,000.00 4 80 $ 38,000.00
Women $ 475.00 30 2 $ 14,250.00 11v11 15 2 32 $ 15,200.00 2 32 $ 15,200.00 3 48 $ 22,800.00
Masters $ 350.00 25 1 $ 8,750.00 11v11 25 1 25 $ 8,750.00 1 25 $ 8,750.00 1 25 $ 8,750.00
Futsal $ 570.00 0 0 $ - 5v5 8 3 24 $ 13,680.00 5 40 $ 22,800.00 10 80 $ 45,600.00
Disability $ 570.00 0 0 $ - 7v7 10 0 0 $ - 2 20 $ 11,400.00 2 20 $ 11,400.00
Total 43 $ 380,000.00 50.1 737 $ 430,000.00 57.5 872 $ 500,000.00 69 1004 $ 570,000.00
Increase (Year on Year) 14% 13% 17%
Note all total figures have been rounded down
27 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Member projections: Mini-Roos\Sub Juniors
• We will actively expand the mini-Roos program with goal to double the
intake by 2020
• Sub-juniors growth is expected to be steady with an increase to 21 teams
by 2020
28 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Member projections: Junior Boys
• We will aim to grow the Junior Boys teams steadily to 2020 increasing to
around 20 teams to accommodate flow from younger age groups
• A secondary goal will be to aim to have at least 1 A squad in each age
group by 2020
Baseline 2018 2019 2020
Age Group Fee Package No of Players No Of Teams Expected Revenue Format Players per Team No Of Teams No of Players Expected Revenue No Of Teams No of Players Expected Revenue No Of Teams No of Players Expected Revenue
Boys
U12 $ 700.00 48 3 $ 33,600.00 11v11 15 3 45 $ 31,500.00 3 45 $ 31,500.00 4 60 $ 42,000.00
U13 $ 700.00 44 3 $ 30,800.00 11v11 15 3 45 $ 31,500.00 3 45 $ 31,500.00 3 45 $ 31,500.00
U14 $ 700.00 63 4 $ 44,100.00 11v11 15 3 45 $ 31,500.00 3 45 $ 31,500.00 3 45 $ 31,500.00
Sub Total 155 10 $ 108,500.00 11v11 45 9 135 $ 94,500.00 9 135 $ 94,500.00 10 150 $ 105,000.00
U15 $ 750.00 31 2 $ 23,250.00 11v11 15 4 60 $ 45,000.00 3 45 $ 33,750.00 3 45 $ 33,750.00
U16 $ 750.00 32 2 $ 24,000.00 11v11 15 2 30 $ 22,500.00 3 45 $ 33,750.00 3 45 $ 33,750.00
U18 $ 750.00 32 2 $ 24,000.00 11v11 15 2 30 $ 22,500.00 2 30 $ 22,500.00 3 45 $ 33,750.00
U20 $ 750.00 15 1 $ 11,250.00 11v11 15 1 15 $ 11,250.00 2 30 $ 22,500.00 2 30 $ 22,500.00
Sub Total 110 7 $ 82,500.00 60 9 135 $ 101,250.00 10 150 $ 112,500.00 11 165 $ 123,750.00
29 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Member projections: Junior Girls
• Girls membership is expected to be the high growth area of club
members with aim to grow from 2 to 10 teams by 2020
• Additionally we will aim to have at least 3 A squads in the girls by 2020
Baseline 2018 2019 2020
Age Group Fee Package No of Players No Of Teams Expected Revenue Format Players per Team No Of Teams No of Players Expected Revenue No Of Teams No of Players Expected Revenue No Of Teams No of Players Expected Revenue
Girls
U12 $ 700.00 0 0 $ - 11v11 15 1 15 $ 10,500.00 2 30 $ 21,000.00 2 30 $ 21,000.00
U13 $ 700.00 0 0 $ - 11v11 15 0 0 $ - 1 15 $ 10,500.00 1 15 $ 10,500.00
U14 $ 700.00 31 2 $ 21,700.00 11v11 15 2 30 $ 21,000.00 0 0 $ - 1 15 $ 10,500.00
Sub Total 31 2 $ 21,700.00 45 3 45 $ 31,500.00 3 45 $ 31,500.00 4 60 $ 42,000.00
U15 $ 750.00 0 0 $ - 11v11 15 1 15 $ 11,250.00 2 30 $ 22,500.00 2 30 $ 22,500.00
U16 $ 750.00 0 0 $ - 11v11 15 0 0 $ - 1 15 $ 11,250.00 1 15 $ 11,250.00
U18 $ 750.00 0 0 $ - 11v11 15 0 0 $ - 0 0 $ - 1 15 $ 11,250.00
U20 $ 750.00 0 0 $ - 11v11 15 0 0 $ - 0 0 $ - 0 0 $ -
Sub Total 0 0 $ - 60 1 15 $ 11,250.00 3 45 $ 33,750.00 4 60 $ 45,000.00
30 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Member projections: Seniors
• Main growth for senior players will be to increase women’s membership
• Also add a 4th Men’s team as the social players team
Seniors
Men $ 475.00 60 3 $ 28,500.00 11v11 20 3 60 $ 28,500.00 4 80 $ 38,000.00 4 80 $ 38,000.00
Women $ 475.00 30 2 $ 14,250.00 11v11 16 2 32 $ 15,200.00 2 32 $ 15,200.00 3 48 $ 22,800.00
Masters $ 350.00 25 1 $ 8,750.00 11v11 25 1 25 $ 8,750.00 1 25 $ 8,750.00 1 25 $ 8,750.00
Sub Total 115 6 $ 51,500.00 61 6 117 $ 52,450.00 7 137 $ 61,950.00 8 153 $ 69,550.00
31 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Member projections: New Programmes
• We plan to introduce a Futsal programme. The committee will appoint a
Futsal Manager to work with our Technical Director to develop the
programme and plan it for 2018-2020 and beyond
• We will also spend 2018 working with the local community and
government to introduce a Disability programme 7v7 to start in 2019 to
ensure Royals in an all inclusive club
Futsal
Futsal $ 570.00 0 0 $ - 5v5 8 3 24 $ 13,680.00 5 40 $ 22,800.00 10 80 $ 45,600.00
Sub Total 0 0 $ - 8 3 24 $ 13,680.00 5 40 $ 22,800.00 10 80 $ 45,600.00
Disability
Youth $ 570.00 0 0 $ - 7v7 10 0 0 $ - 1 10 $ 5,700.00 1 10 $ 5,700.00
Open Age $ 570.00 0 0 $ - 7v7 10 0 0 $ - 1 10 $ 5,700.00 1 10 $ 5,700.00
Sub Total 0 0 $ - 0 0 $ - 2 20 $ 11,400.00 2 20 $ 11,400.00
32 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.Credits & references
Authors:
Richard Di Sauro (President), Emmet Sheehan (Secretary), Paul Coulson (Treasurer),
Steve Tribuzio (Director – Senior Football), Simon De Leonardis (Director – Junior
Football)
Reviews and contributions:
Michael Curcija (Senior Coach Men & Technical Director), Simon Stratus (Senior
Women’s Coordinator), Adam Maltese (Manager for Fundraising & Sponsorship ),
Crystal Eid (Club Manager), David Minnala (Coaching Panel Chair)
Photos: Used with parent approval or publicly available on the WWW.
33 © Copyright 2017 Essendon Royals. The information contained herein is subject to change without notice.You can also read
