Store and Park GmbH Die Platzlösung

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Store and Park GmbH Die Platzlösung
Store and Park
GmbH
Die Platzlösung
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Store and Park GmbH Die Platzlösung
ABOUT US
                         Peter Barbas – Experienced international businessman
                         with strong background in property investment
                         Storeandpark GmbH was founded in 2017, owned and managed
                         by Peter Barbas, based in Rosbach, Hessen. The first self storage
                         facility was opened in October 2017, starting with 22 storage
                         containers and has expanded to over 60 containers with 75%
                         occupancy in less than 12 months. Operations are run by Peter,
                         while Kelly Barbas handles the finance, and administration parts
                         of the business. Both Peter and Kelly have successfully run their
                         own businesses in the past, and during their travels have used self
                         storage themselves on various occasions.
Peter and Kelly Barbas
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Store and Park GmbH Die Platzlösung
THE PROBLEMS

More money = less space
§ Property is getting more and more expensive
§ Residential properties are getting smaller, new builds often don’t have
  cellars, attics or garages
§ Commercial properties are expensive and only available with a long term
  contract
§ People are buying more and more stuff, while at the same time keeping their
  old stuff as there is no string second hand market in Germany

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Store and Park GmbH Die Platzlösung
Unique
Marketing

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Store and Park GmbH Die Platzlösung
THE SOLUTION
§ What people need is small, accessible storage areas that are flexible,
  easy to access and close to where they live or work
§ We offer TUV approved storage containers, built in Germany, in various
  sizes, 4qm, 6qm, 8qm and 12qm
§ Our facilities are located in industrial areas that offer 24h access via PIN
  code, video cameras for security and the ability to drive and unload
  directly in to your storage unit
§ Flexibility is easy, our minimum rental period is only 14 days,
  cancellation at any time by giving 14 days notice and the ability to move
  to a smaller or bigger space at any time

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Store and Park GmbH Die Platzlösung
Flexible sizes
                                          4,6,8 and 12 qm per container
                                          8,12,16 and 24 cubic meters

                                          Fast development

SCALABILITY                               We can set up 100 storage containers on a site anywhere in Europe
                                          and be ready to rent them out in 8 weeks

Easy, secure, TUV approved self storage   Personal or business use
                                          65% of our customers are businesses that use us for warehouse facilities
containers                                35% are personal users for household storage

                                          Regulation advantages
                                          Self storage rental is not regulated by “mietbremse”, pricing can be
                                          varied based on market, eviction is very easy for bad customers

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Store and Park GmbH Die Platzlösung
Why is Storeandpark a
good business?

An online business that is NOT staff intensive
and easy to scale
§ We do not require full time staff at any locations as we
  meet customers by appointment, and once they are in the
  system they have 24h access to the site
§ All bills, invoices and rental agreements are distributed by
  email
§ Customers get access to our customer portal where they
  can get statements, message us and change payment
  details
§ We accept most payment types
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Store and Park GmbH Die Platzlösung
BUSINESS FACTS

  A great cash flow investment

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Store and Park GmbH Die Platzlösung
BUSINESS MODEL
To establish up to 15 smaller (800qm – 1200qm self storage locations close to A
and B cities, being within 15-20 minutes drive from the city center

   1                                          2                                        3
   Property Size                              Storage at site                          Security
   Our ideal property is in an industrial     We research and customize the            We offer customers 24h access via a
   area, close to a Baumarkt, Lidl or Aldi    containers for every site during our     secure PIN code system at the gate, we
   for marketing. Property size needs to be   feasibility study, this shows us how     use motion sensor lights for night time
   between 800 and 1200qm, industrial         many of which size unit we need. Ideal   and have 24h video camera surveillance
   zoning. We do not need any special         size of storage is at least 800m2 of
   building permissions.                      rentable space at each location

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Store and Park GmbH Die Platzlösung
€15,00
MARKET                                          Rental price per qm per month
                                                We rent our space to customers at €15,00 per qm, this is far below

OPPORTUNITY                                     the European average which according to the European Self Storage
                                                Association is €25,00

UK – 1430 facilities – 66 million people
US – 50,000 facilities – 326 million people
Germany – 150 facilities – 82 million
https://www.insideselfstorage.com/europe/tapp
                                                €245,00
ing-germanys-undeveloped-self-storage-          Purchase rice of our containers per qm
market
                                                We purchase our containers in Germany, from a German
                                                manufacturer. They are TUV approved, meeting wind, snow and
                                                security requirements.

                                                                                                                     10
€196 €980                                                  €200
              Thousand                  Thousand                                    Thousand

              Container                     Costs for                 Net profit per year
               costs per                                              on 80% occupancy
                    site                      5 sites                             per site

MARKET
                Land can be purchased or rented long term
                • We can rent land for €1,7 per qm per month, the average site of 1200qm would cost

OPPORTUNITY
                   €2136,00 per month (Inc Mwst)
                • If we buy land it would cost about €180,00 per qm, the bank repayment on this would be
                   €0,80 per qm per month. The average site would cost €960,00 per month
PART 2          • To buy land for 5 sites would cost about €1 080 000,00

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COMPETITION
                                                                                Our competition can be seen in two different
                                                                                sectors. Direct competitors use containers,
                                                                                indirect use warehouses

Containers                                                               Warehouse
§ Most people use shipping containers, 20 or 40 ft long.                 § Expensive to set up, requires fire and safety systems which are
§ They are not easily moved, have no ventilation and only                  costly
  come in two sizes.                                                     § Multi level so customers need to get their goods in and out of the
§ From a logistics point of view, one truck can deliver two                lifts or use the stairs
  containers                                                             § Once a client does not pay you lose the prime rental space for up
                                                                           to 6 months at a time

                                                       Storeandpark
  §   Each truck can deliver 20 containers to us, so transport is very easy
  §   We use single level sites, so you can drive directly up to your container to load and unload
  §   We have very few regulations to adhere to                                                                                           12
COMPETITION PART 2
                                             More Convenient

                                                                     MeinLager (wooden
Speicherboxx (custom built 350                                       storage boxes multi
unit facility in Giessen, 3 storeys)      Lagerbox
                                                                     level)
                                          (warehouses in A
      More Expensive                                                                                     Less Expensive
                                          cities, multi level)

                         Rolls Rhein (containers in a            Prime storage, Elephant First Storage
                         warehouse need to pre book
                         forklift)

                                              Less Convenient                                                       13
Phase 3
                                                                                    Expansion

GROWTH STRATEGY                                                                     § Secure investors to implement 10 –
                                                                                      15 sites in Germany
                                                                                    § Expand to neighboring countries
                                                                                    § Consider re-finance on cash flow
Focus on smaller sites, easy access                                                 § Investigate medium term options
to A and B cities
                                             Phase 2 - Complete
                                             Deployment
                                             § Teams are in place to build the
    Phase 1 - Complete                         containers and establish the new
                                               sites
    Groundwork
                                             § 8 weeks is required for containers
    § Complete test site to get statistics     delivery
      and proof of concept
                                             § 5 days is required for container
    § Establish a core team the can
                                               building, site establishment and
      oversea expansion
                                               security
    § Identify suitable locations

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INCOME                   2019      2020      2021

             Number of containers      500       500       500
             Rentable space           4,000     4,000     4,000
             Average occupancy         60%       80%       85%
             COMPANY REVENUE        432,000   576,000   612,000

FINANCIALS
             OPEX

             - Staff & Management   120,000   120,000   120,000
             - Advertising           10,000     8,000     7,000
             - Property rental      128,000   128,000   128,000

             PROFIT before Tax      154,000   298,620   334,620

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SAMPLE                                   1                       2                        3

PROPERTIES                             Hessen                  Bayern             Nordrhein Westfalen
                                 Fulda 1240qm to rent    Furth 1284qm to rent   Neuss 1476qm to rent for
                                from €1,20 per qm per   from €1,40 per qm per   €1,07 per qm per month
The following properties meet           month                   month
our requirements and are
currently available

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PICTURE GALLERY

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FACTS TO DATE
    We have used our developmental stage to benchmark some
    statistics that we think we can use for forward planning
§   It took us 3 months to get to 30% occupancy, 5 months to 65%
    occupancy and 8 months to 80% occupancy
§   65% of tenants are commercial and 35% are private
§   25% of our tenants pay quarterly or yearly in advance for a discount
§   Less than 10% of our tenants have left within a period of 6 months, most
    plan to stay longer term
§   80% of our enquiries come from internet searches, where we rank very
    highly
§   Most people move in 2/3 days after the initial enquiry

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ONLINE OPTIMIZED
We have invested heavily in technology to ensure we can manage
our business well and offer great customer support

§ Our system allows fir clients to do online bookings and check outs,
  while paying online
§ We accept credit cards, debit cards, debit orders, bank transfers, and
  many more
§ Our back office system have been developed to handle multiple sites,
  with single and consolidated reporting
§ Our website is fully optimized and continually updated

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