SPRING 2021 - West Coast 360

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SPRING 2021 - West Coast 360
SPRING 2021

Welcome from Graham Sizer, Minehead BID Chair
I have been a businessman in Minehead          our marketing campaigns have worked.
for 50 years and I am proud now, to be         BID has a packet of projects to roll out
chairing your BID.                             this year, but we will remain here to
                                               address your individual concerns as well,
This last year especially we have diverted
                                               whenever you need us. You can still
our energies and increased our activity
                                               phone me 24/7.
to help you. Your 25 advisors and
ambassadors from our levy-paying area,         BID survives on your levy payments.
many of them business people like              Despite it being a difficult year, we are
yourselves, have been our backbone over        extremely grateful that most businesses
the past 12 months. I thank them all.          have managed to pay.
By working together with you and               We understand that a remaining few are
with BID partners in other coastal             still struggling, we will be reaching out to
towns, Minehead resilience has been            these businesses shortly with more help
maintained.                                    and support.
The visitors on whom many of us rely, will     Thank you. Graham
be back soon and in greater numbers if         01643 707623

This is YOUR BID, Andrew Hopkins, Minehead BID Manager
The last 12 months have been a                 Through the appointment of Daffodil PR,        This printed newsletter complements
rollercoaster like no other. Since the first   the BID and you now have a dedicated           our regular e-newsletters and is intended
lockdown, I hope in a very small way I         resource to promote the town and you           to show you what we have been doing
have been able to provide support and          our businesses on the Visit Minehead           and what our plans are. We need YOUR
help to you and your business. At the          social media platforms and through the         feedback and comments at ALL times.
BID we ripped up our previous work             Shop in Minehead website.
                                                                                              Minehead BID is a team which we want
programme and we hope we have been
                                               The BID’s membership of Visit Exmoor           every business within the levy area to feel
reactive to your needs.
                                               and Visit Somerset has enabled us to           a part of.
Initially this was to make sure you had all    promote the town to a much-wider
                                                                                              If you are not receiving our weekly
the latest news and knew how to claim          audience and for the first time we have
                                                                                              e-newsletter updates please let us have
the grants and the financial support           started to market Minehead to a national
                                                                                              your contact details so we can add
available to help your business. When          audience.
                                                                                              you to our mailing list. Also check your
the unlock was announced we wanted to
                                               Whilst I have tried to always make myself      spam/junk mailboxes as sometimes our
make sure you could open safely, working
                                               available via email, messenger and the         e-newsletters end up here.
with local providers screens and signs
                                               telephone, the opportunities to speak
were made available to independent                                                            We have a network of street
                                               face to face have been greatly reduced
businesses within the BID levy area.                                                          representatives you can feed your
                                               over the last year. I have always wanted
                                                                                              views through or you could volunteer
We also hope we have helped build              the BID to be as open and transparent
                                                                                              to become a BID board director. Drop
business confidence by working with            as it can be and representative of its
                                                                                              Richard Robbins (BID Company Secretary)
partners in local authorities to widened       members. To that end it is crucial YOU let
                                                                                              or I an email and we will come and see
pavements, add social distancing signage       us know your thoughts and views.
                                                                                              you to chat when we are allowed to do
and hand sanitisers.
                                                                                              but please remember at all times that this
Andrew Hopkins – Minehead BID Manager manager@mineheadbid.co.uk                               is YOUR BID.
Richard Robbins – Minehead BID Company Secretary info@mineheadbid.co.uk
SPRING 2021 - West Coast 360
EVENTS
                                        Councillor Andy Hadley
                                        Somerset West and Taunton. Events sub-group Chair

                                        Unfortunately, most of the event         Throughout August 2021 we will
                                        activity during 2020 and the beginning   welcome back the entertainer Damian
                                        of 2021 had been cancelled or has        Patton to our town and sea front.
                                        been delayed due to the effects of       Damian will be with us over each
                                        COVID-19 and subsequent national         weekend with a variety of activities to
                                        lockdowns.                               entertain our visitors.
                                        The Minehead BID events group has        The popular Summer Steam Bus
                                        continued to meet and plan the year      service will also be operating over 5
                                        ahead, receiving many applications       weekends during late July and August
                                        for support to bring events to           with a route around the town to be
                                        Minehead as and when it is safe to do    confirmed.
                                        so.
                                                                                 Although in 2020, the 1940s Weekend
                                        Although we had to cancel the            was officially cancelled, we hope to
                                        Christmas entertainment we had           support this well-attended event in
“As a business owner in the town, I     planned for 2020, we supported the       September 2021. This has proved
don’t know what a lot of businesses     Minehead Christmas Tree Festival         extremely popular over past years
would have done without the             organised by Minehead Methodist          and we are hopeful the West
support of Andrew the BID               Church.                                  Somerset Railway will be able to stage
manager in the first lockdown, he                                                this again.
                                        The new season of events will kick
was always there with an answer         off at the end of July when we are       The end of September brings a
to a question and if he didn’t know     bringing back Thundercat Racing          weekend of the Minehead Triathlon,
would quickly find out and this         to the sea front for a fun packed        a continuation of last year’s well
support has been ongoing finding        weekend of high-speed power boat         attended event. This is followed in
answers to our questions”.              racing and family entertainment.         November by a weekend Minehead
                                                                                 Trail Running Festival that will include
Debbie Sawatzki, Lovely Boutique
                                                                                 distances of 5-, 12- and 26.2-mile
                                                                                 routes as well as 5km, 10km and 13.1-
“Minehead BID has provided a                                                     mile Moor Trails.
constant positive presence during
a time when we have needed it                                                    eat:Minehead will be back in the town
more than ever. Through a variety                                                centre on Saturday 2nd October.
of activity and initiatives, our town
                                                                                 We hope to be able to support a
centre and its traders have been
                                                                                 Drive-in Movies Weekend organised
able to express resilience and
                                                                                 by The Film Society in conjunction
community spirit in the face of huge
                                                                                 with the Regal Theatre later this
challenges. BID levy payers should
                                                                                 summer.
be very proud of the difference they
have made and we’re very grateful                                                Lastly, the Minehead Steampunk
to them for supporting a Business                                                Festival planned for this May has been
Improvement District that has                                                    postponed until 2022.
made such a tangible difference to
                                                                                 If you would like to discuss our events
our town”.
                                                                                 programme, please get in touch by
Jim Whittaker, Channel Group                                                     emailing:
                                                                                 Cllr.A.Hadley@
                                                                                 somersetwestandtaunton.gov.uk

                                           BID EVENTS CALENDAR
                                           Sat 31st July & Sun 1st August - THUNDERCAT POWERBOAT RACING
                                           Drive-in Movie weekend (date to be agreed)
                                           Sat 11th & Sun 12th September – 1940s WEEKEND
                                           Sat 25th & Sun 26th September – MINEHEAD TRIATHLON
                                           Sat 2nd October – eat:MINEHEAD
                                           Sat 13th & Sun 14th November – MINEHEAD RUNNING FESTIVAL
SPRING 2021 - West Coast 360
MARKETING
                                                                                                                                                                                                                                                                                                                                                   Activities carried out from
                                                                                                                                                                                                                                                                                                                                                    April 2020 – March 2021
                                                                                                                                                                                                                                                                                                                                                Appointment of Daffodil PR as Social
                                                                                                                                                                                                                                                                                                                                                Media Managers of Visit Minehead on
Ryan Boulton                                                                                                                                                                                                                                                                                                                                     Facebook, Instagram and Twitter *
                                                                                                                                                                                                                                                                                                                                                    Regular digital E-Newsletters
The Card Factory. Marketing sub-group Chair                                                                                                                                                                                                                                                                                                             and BID updates *
What an incredibly challenging year                                                                                                                                                                                  Minehead and have highlighted us                                                                                               Regular Minehead adverts in
this has been for our town! The                                                                                                                                                                                                                                                                                                                       the Exmoor Magazine *
                                                                                                                                                                                                                     as a key “staycation” destination on
resilience and fortitude that has                                                                                                                                                                                    the west coast (something we hope                                                                                                  Contributed to the
been shown by our businesses and                                                                                                                                                                                                                                                                                                                      Exmoor Recovery Plan *
                                                                                                                                                                                                                     to see the benefits of as the tourism
community has been astonishing;                                                                                                                                                                                      sector reopens); whilst providing                                                                                                 Food and Drink map *
and it has been a privilege to work                                                                                                                                                                                  an informative platform to keep                                                                                           Leaflets and Posters including funding
as a part of BID to offer and provide                                                                                                                                                                                community and businesses involved                                                                                         leaflets for the Minehead Coronavirus
support to you all to ensure that                                                                                                                                                                                    and supported. I can only hope that                                                                                                   Support Group *
Minehead is in pole position to come                                                                                                                                                                                 through the work carried out and the                                                                                             Minehead BID website *
out of this pandemic thriving.                                                                                                                                                                                       plans put in place, together we can
                                                                                                                                                                                                                                                                                                                                                 Minehead BID Facebook Members
The collective efforts of our BID                                                                                                                                                                                    all emerge from the ashes of covid                                                                                              Group and on Twitter *
marketing team and affiliates, have                                                                                                                                                                                  a stronger, successful and united
                                                                                                                                                                                                                     Minehead.                                                                                                                       Coordination of marketing
transformed the online presence of                                                                                                                                                                                                                                                                                                                     activity in Minehead *
                                                                                                                                                                                                                                                                                                                                                        Participated in the
                                                                                                                                                                                                                                                                                                                                                      Monster Hero Safari Trail
                                                                                                                                                                                                                                                                                                                                                  Professional drone footage and
                                                                                                                                                                                                                                                                                                                                                photography of Minehead for use in
                                                                                                                                                                                                                                                                                                                                               marketing campaigns and publications *
                                                                                                                                                                                                                                                                                                                                                 Marketing support provided to the
                                                                                                                                                                                                                                                                                                                                                         Regal Theatre *
                                                                                                                                                                                                                                                                                                                                                       Safety signage, screens
                                                                                                                                                                                                                                                                                                                                                         and hand sanitiser
                                                                                                                                                                                                                                                                                                                                                          Shop QR stickers
                                                                                                                                                                                                                                                                                                                                                     Shop Directory pull-out in
                                                                                                                                                                                                                                                                                                                                                    Word Gets Around Magazine
                                                                                                                                                                                                                                                                                                                                                    Shop in Minehead website *
                                                                                                                                                                                                                                                                                                                                               Springboard footfall monitors at GTH in
                                                                                                                                                                                                                                                                                                                                                 The Parade and the Beach Hotel *
                                                                                                                                                                                                                                                                                                                                                    Refresh of the Story Walks in
                                                                                                                                                                                                                                                                                                                                               conjunction with Minehead Information
                                                                                                                                                                                                                                                                                                                                                Centre Hidden Histories of Minehead
                                                                                                                                                                                                                                                                                                                                                          (storywalks.info)
                                                                                                                                                                                                                                                                                                                                                   Membership of Visit Exmoor
                                                                                                                                                                                                                                                                                                                                                www.visit-exmoor.co.uk/minehead *
                                                                                                                                                                                                                                                                                                                                               Production of the Visit Minehead leaflet
                                                                                                                                                                                                                                                                                                                                                  Design of the Visit Minehead logo

    14                                                                                                                                                                                                             Friday June 12
                                                                                                                                                                                                                                                                                                                                                Visit Minehead social media channels

 MINEHEAD UNLOCKED!
                                                                                                                                                                                                                                                                                                                                                on Facebook, Instagram & Twitter *
                                                                                                                                                                                                                                                                                                                           EQD
                                                                                                                                                                                                                                                                                                                                                 Membership of Visit Somerset
                                                                                                                                                                                                                                                                                                      www.visitsomerset.co.uk/minehead
                                                                                                                                                                                                                                            Discover Hidden Treasure

 BUSINESS leaders in Minehead are
 preparing for a cautious re-opening after
                                                                                                                                wearing of masks remain the only form of
                                                                                                                                protection against it.
                                                                                                                                                                                      promoted on social media.
                                                                                                                                                                                        He said: “As yet we have no indication of
                                                                                                                                                                                                                                                                                                                                               www.visitsomerset.co.uk/minehead *
 lockdown on Monday.                                                                                                               “Unless everyone puts their safety and             when the entire hospitality sector will be

                                                                                                                                                                                                                                                                                                                                                   4-page Minehead feature in the
    A number of town centre shops are                      with all three local authorities to organise a                       that of the community first we could be in            cleared for opening – though it’s good to
 expected to be trading after the weekend                  progressive and safe re-opening of shops                             danger of taking a step backwards and                 see some food outlets are already trading
 in line with the Government’s relaxation of               and other businesses.                                                being placed under local lockdown.”                   within social distancing restrictions.
 controls on normal public life.                              “We know shoppers will be delighted to                               The Minehead BID consortium was set up               “Clearly until all these businesses are up      Minehead uniquely            Blenheim Gardens is a place

                                                                                                                                                                                                                                                                                                                                                    Visit Somerset visitor guide *
    But shoppers are being urged to be                     be given the green light to emerge from                              in 2018 with the support of more than 240             and running a return to something like a          combines the excitement      of beauty and calm in the
 patient because social distancing controls                lockdown after three very challenging                                local traders to raise the town’s profile as a        normal holiday season won’t be possible.
 will remain in force with a new set of signs              months and to return to something like                               resort and a great place to live and work.            On the other hand Minehead can offer a lot        of a seaside resort with     town. The Regal Theatre
 throughout the town centre, seafront                      normal life,” he said.                                                  Leaders have praised the ingenuity and             more than shopping to the day visitor, from       a traditional unspoilt       nearby has a varied year-
 and in Alcombe to remind people of their                     “But we need to stress very strongly that                         dedication of those businesses which have             a splendid, clean beach to the stunning
 responsibilities – a particularly important                                                                                    maintained online trading and service                 countryside that surrounds the town on            country town. The            long programme and will

                                                                                                                                                                                                                                                                                                                                               Regular Minehead adverts / features in
                                                           for some time to come it will not be normal
 precaution in view of a spike last week of                life as they recall it.                                              provision over the last three months.                 three sides.                                      well-known North Hill        be joined in the future by a
 Covid-19 cases in the South-West.                            “We absolutely must remember that the                                Mr Hopkins said the message that                     “And I know Minehead traders are more           and harbour frame the        new cinema.
    Minehead BID manager Andrew Hopkins                    virus is still out there and that there is still                     Minehead was open for business again to               than ready to welcome their visitors back
                                                                                                                                                                                                                                        west end of the long

                                                                                                                                                                                                                                                                                                                                                  the West Somerset Free Press *
 said his organisation had been working                    no vaccine, so social distancing and the                             local residents and this would be heavily             again.”
                                                                                                                                                                                                                                        esplanade that overlooks     The South West Coast
                                                                                                                                                                                                                                        a long sandy bay and         Path starts here, 630 miles         many local restaurants, cafés
                                                                                                                                                                                                                                        the Severn Estuary. The      of interrupted beauty via           and public houses.

                                                                                                                                                                                                                                                                                                                                                    Regular Minehead adverts in
                                                                                                                                                                                                                                        heritage West Somerset       Cornwall to Dorset. Also, along
                                                                                                                                                                                                                                        Railway terminus adjoins     on the seafront for active          At the east end of the
                                                                                                                                                                                                                                        the end of the tree-lined    visitors are Channel Adventure      esplanade can be found an

     Minehead Farmers Market
         Every Friday 8.30am to 1pm                              We are pleased to be open and                                    KnickerBockerGlory Lingerie
                                                                                                                                   Sharon and Cliare look forward to reopening on
                                                                                                                                                                                                                                        avenue that stretches into
                                                                                                                                                                                                                                        the town centre, boasting
                                                                                                                                                                                                                                        an amazing number of
                                                                                                                                                                                                                                                                     who provide watersports
                                                                                                                                                                                                                                                                     equipment hire and sessions.
                                                                                                                                                                                                                                                                     Somerset’s oldest golf club sits
                                                                                                                                                                                                                                                                                                         icon of British holidays, Butlin’s
                                                                                                                                                                                                                                                                                                         Resort which has an exceptional
                                                                                                                                                                                                                                                                                                         range of entertainment,
                                                                                                                                                                                                                                                                                                                                                   Word Gets Around Magazine *
   In the Parade and Wellington Square.                          offering a wide range of Gifts,                                                Monday 15th June.
                                                                Toys and Beach Goods and look                                                                                                                                           independent shops.             adjacent to the coast and is      live performances and

                                                                                                                                                                                                                                                                                                                                               New activities planned from April 2021
   Please keep up to date with who is at the market each                                                                         Opening hours Monday - Saturday 9am ‘til 1pm and
  week via our website mineheadfarmersmarket.co.uk
                and on our Facebook page .
                                                                  forward to seeing everyone.                                          appointments from 1pm ‘til 3pm only.                                                                                             open throughout the year.        accommodation options.
                                                                                                                                        Please feel free to ring and book on
  Thank you for your continued support and understanding
              during these challenging times.                         The Avenue, Minehead                                                     01643 706328
                                                                                                                                                                                                                                                                                                                                                  in addition to those continuing
                                                                                                                                                                                                                                                                        Minehead is the gateway          Quintessential,
                                                                                                                                                                                                                                                                         to Exmoor National Park         elegant, fun. This
                                                                                                                                                                                                                                                                         and as such reflects            is Minehead and

                                                                                                                                                                                                                                                                                                                                                    from 2020 (marked with a *)
                                                                                                                                                                                                                                                                         the agriculture and             we look forward to
                                                                                                                                                                                                                                                                         countryside around it           welcoming you.
                                                            Portside Diner is now open for a                                      Blinds, Curtains, Shutters,
                                                                                                                                                                                       Opening 16th June                                                                  through local quality

           LETTING AND ESTATE AGENTS                          take away service Tuesdays to                                         Awnings & Flyscreens                                     2020                                                                         food and drink. Dairy

                                                                                                                                                                                                                                                                                                                                                     Welcome Minehead leaflet
                Park Street, Minehead
                                                              Sundays 9am to 3pm (closing                                                                                                                                                                                  produce, Exmoor beers,
                Tel 01643 708885                                                                                                    Working Safely, Considerately and                           Revised hours                                                              ciders and even gin are
              OPEN FOR                                       times may vary due to weather                                         Professionaly in your home with the
                                                                                                                                                                                               Tuesday - Friday                                                            firm favourites and
              BUSINESS
                                                                                                                                                                                                                                                                                                                                                       for all Butlins guests
                                                                      conditions).                                                attention to detail we are known for.

    If you are considering letting your property                        Orders can be made on                                                 1 The Parks Minehead                               10am - 2pm.                                                               eagerly tasted at street
                                                                                                                                               01643 702366                                Online orders will be available still,                                           food events and at the
        we have referenced tenants waiting!
            Please do call the office or email
                                                                        01643 704100                                               simplyblindsandcurtains@hotmail.co.uk                    contact us via facebook or email
          info@pointerproperties.co.uk                                          for collection.                                           Message us on Facebook                          info@thatlittlecraftshop.co.uk

                                                                                                                                                                                                                                                                                                                                                  Working towards achieving Coach
                                                                                                                                                                                                                                                                                                            www.visitsomerset.co.uk/Minehead

  PART ONE                                                                                                                                                                                              M
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  Clothing                                                                                                                                                                                                                                                                                                                                         Friendly Status for Minehead
   MINEHEAD                                                As from next week we will be back in the Flower Cabin during

                                                                                                                                                                                                    Hea
                                                                                                                                                                                                      aven
                                                                                                                                                                                                         n
                                                                                                                                                                                                                                                                                                                                                        Empty Shop dressing
                                                                                  the following hours:

         REOPENING 15th JUNE                                    Tuesday - 10am - 2pm
                                                                Thursday - 10am - 2pm
                                                                                                Wednesday - 10am - 2pm
                                                                                                Friday - 10am - 2pm                                                                   • Part/full clearances      • Builders waste
                                                                              Saturday - 10am - 12 Noon                                       Dawn & Andy at
   Social distancing measures in store,                       Our ORDER & COLLECT SERVICE is available during these
                                                                                                                                                                                      • House & office            • Commercial &
 hand sanitising equipment on entrance.                     times from the front of the property (unfortunately our customers             Oggy Oggy Pasty Shop                          clearances                  domestic cleaning
                                                               will be unable to come into the cabin for the present time)
                                                                                                                                look forward to seeing all their customers from       • Garden clearances         • Rubbish removal
        TO WELCOME YOU BACK                                                    Orders can be placed by:

                                                                                                                                                                                                                                                                                                                                                        Minehead advert in
                                                           Phone: 01984 632323 (outside of hours please leave a message                   Saturday 13th June.                                        07512
                                                                                                                                                                                                         2 035 514
                                                                                                                                                                                                                14
   10% OFF EVERYTHING                                                           & we will get back to you)
                                                                                       01643 704283                                        8am-2pm Mon-Sat                                     Forr a free no obligation
                                                                                                                                                                                                                       n quote
                                                                                                                                                                                                                         q
                                                           Email: Gemma@orangepipflorist.co.uk, Facebook or on our                                                                                        @Man
                                                                                                                                                                                                             norFromHeaven
                                                                                                                                                                                                                         n
     WE ARE A LOCAL BUSINESS ESTABLISHED SINCE 1972                       Website: www.willitonflorist.co.uk                                     Closed Sundays

                           BAMBOO                                                                                                                                                       ANTIQUES CURIOS                                                                                                                                              Exmoor Visitor Newspaper
                            5 Blenheim Rd, Minehead
                                                                                                                                                                                              & interesting ITEMS
                                 is re-opening on
                                                                                                                                                                                              purchased for CASH
                                                                                                                                                                                                                                                                                                                                                  Minehead branded leaflet stands
                           THURSDAY 18 JUNE
                                   10am-3pm

     Open Mon, Thurs, Fri & Sat during June                 Terri and Hannah will be reopening on                                                                                                David Payne will be at
    Private appointments available (Tel 01643 709049)           Wednesday the 17th June                                                                                                               ANTIQUES ETC
                 £10 Sale Rail                                                      10 - 3pm
     1/2 price Lunar shoes now £14-£19                                 Tuesday until Friday                                                                                            The Old Bank, 17 Friday St, Minehead

                                                                                                                                                                                                                                                                                                                                                     Adverts and campaigns with
                                                                                                                                    Dana's takeaway is NOW OPEN
    Stockists of Sahara, One Life, Brakeburn, Robells,
       Cadanza, Nomads & Italian Boho & Linens
                                                                     until further notice.                                               for fish and chips and icecream.                    Every Tuesday 10am - 2pm.
                                                           Delivery service and collections available                           We offer counter service pick up from 11.30am - 8pm
      Like us on FB & Instagram for latest offers                                                                                                                                              Appointment only, call

                                                                                                                                                                                                                                                                                                                                                       West Somerset Radio
        We are following the recommended social                    from the door available.                                           this is weather and custom depending.
      distancing/hygiene procedures for your safety            We look forward to seeing you.                                                      See you soon!                                  Tel 07988 563847
SPRING 2021 - West Coast 360
The Emergency
Town Centre
Recovery Fund
Julian Abraham
Old Ship Aground
This fund provided by Somerset West       Retail mentoring – this exciting
and Taunton is a bold gesture by the      project supports the beleaguered
council in recognising how important      hard working and frustrated
the town centre is for the provincial     independent businesses of Minehead
economy. Especially its local traders     with a professional, structured retail
and independent operators that are        consultancy with a proven track
the backbone of our vibrant town.         record; contact us for more details.
Through this fund and a dedicated
and hard-working steering group
                                          An increase in traditional marketing,
                                          always important with a number of
                                                                                    Reopening
a number of projects have been
instigated; these projects are
                                          campaigns to highlight and remind
                                          visitors what our town and the
                                                                                    High Streets
considered investments in the future
prosperity of the town.
                                          surrounding area offers.
                                          Investigating achieving Blue flag
                                                                                    Safely Fund
Our programme of activities agreed        status – commissioning a report on        The Reopening High Streets
so far includes the new Minehead          what is involved and how Minehead         Safely Fund is a £50 million fund
Gift Card – a great way to not only       could transition towards Blue Flag        awarded to help councils in
buy locally but also to spend locally.    Status. A tremendously exciting           England to introduce a range of
This is the new Minehead currency,        opportunity.                              safety measures to get people
turning the whole town into a                                                       back to work and customers back
                                          Providing seed funding to new
department store, for further details                                               in to shops. Minehead BID have
                                          events, always considering the risk,
visit                                                                               worked with Somerset West and
                                          but again important in providing,
www.mineheadgiftcard.co.uk                                                          Taunton council on a number
                                          locals & visitors with a vibrant, safe,
The Minehead visitor guide is the         town centre in which to work, rest and    of initiatives, this has included
first of its kind produced in years.      play.                                     the erection of safety signage
Designed to influence where people                                                  throughout the town, seafront,
                                          If you would like to discuss the          harbour and in Alcombe. Banners
go, stay, and spend it will be produced
                                          Emergency Town Centre Recovery            added to the lampposts in
digitally and with a large print run,
                                          Fund, do please get in touch with me      The Avenue. The widening of
professionally distributed across the
                                          by emailing:                              pavements in The Parade and
country.
                                          julian@theoldshipaground.com              The Avenue to enable social
                                                                                    distancing in perceived pinch
                                                                                    points for shoppers and the
                                                                                    recent addition of hand sanitisers
                                                                                    in The Parade.
SPRING 2021 - West Coast 360
Minehead Information Centre,
Visit Exmoor and West Coast 360                                                         “There has been steady trickle
                                                                                        of positive and informative
                                             surrounding areas through this             communication and initiative
                                             difficult period. We need to ensure        from BID before and throughout
                                             that all businesses have the ability       this pandemic. It’s a real comfort
                                             to be linked to the work that is           to know that there are a number
                                             being done on the Exmoor Tourism           of devoted Minehead residents
                                             Recovery Plan. Collectively we are         working hard for the benefit of
                                             stronger, so at Visit Exmoor we have       Minehead business both big and
                                             launched the Associate Member              small.”
                                             programme which is open and FREE
                                             to all Minehead BID levy payers.           Leo Davey

                                             As an Associate Member, we will            “As the country appears to be
                                             provide you with access to regular         seeing light at the end of the tunnel
Minehead Town Ambassadors:                   business support updates and               with Covid 19 Pandemic it is hard
In partnership with Minehead                 communications that ensure you are         to imagine how the businesses in
BID members of the Minehead                  connected to initiatives and able to       the Minehead BID area would have
Information Centre (MIC) team went           participate in Visit Exmoor campaigns      coped without constant updates
mobile at weekends over the peak             and promotions.                            from Andrew & the quick response
summer holiday period. They were                                                        with signage & social distancing
tasked with handing out free maps            To become an Associate Member,
                                                                                        advice from Minehead BID.
and leaflets about the town as well          contact Max Lawrence by emailing
                                                                                        Minehead BID is now an essential
as giving help and advice on where to        honsec@visit-exmoor.co.uk
                                                                                        part of our business life”.
go, what to do and where to stay. The                        West Coast 360
new initiative was well received by                                                     Jon Lee,
locals and visitors and we anticipate                          Minehead BID has
                                                                                        Stuarts Home Furnishers
the ladies in high visibility pink jackets                     joined up with the
will return to the streets of Minehead                         West Coast 360
                                                                                        “I am aware of all the work being
this summer.                                                   initiative. West Coast
                                                                                        done to support our business
                                                               360 aims to build a
Minehead promotional film: MIC and                                                      community in these very difficult
                                             strong partnership of local businesses
Minehead BID submitted a joint grant                                                    times. I have also sort help with
                                             and employers, training providers,
application to Exmoor National Park                                                     funding & other issues for my
                                             statutory agencies, community
to their COVID – 19 Local Recovery                                                      business. It is lovely to have that
                                             organisations and the local
Fund for local destinations to produce                                                  support when you need it & not
                                             community college. The Partnership
a video that can be used across social                                                  feel on your own. I’m very happy
                                             provides skills and development
media and websites to promote                                                           that the BID is in very good hands
                                             opportunities for the hospitality
Minehead and the surrounding area.                                                      & I can relax (as a director of it)
                                             and leisure industry, with the aim of
The pot was further boosted with                                                        knowing the money raised is being
                                             raising skills levels and prospects for
additional funding from the Minehead                                                    well spent”.
                                             individuals.
Coastal Development Trust and BID
match funding the grant received.            We are passionate about the industry       Alison Prior, Wombledon
Evokes Productions have been                 and understand the economic
commissioned to make the film which          benefits it brings to West Somerset
is scheduled to start in April 2021          and the importance of ensuring its
                                             future sustainability.
Call divert & tracking to support
Minehead BID marketing campaigns:            This goes towards West Somerset
Call divert from the MIC public phone        becoming a centre of excellence in the     Are you a
                                                                                            Visitor
number to the centre manager’s               hospitality and tourism sector.
mobile phone was set up in                   As a BID levy payer, please make
November 2020 with a view to use
the MIC’s phone number as point of
                                             use of the Ambassador Programme                 Business?
                                             which has been developed by West
contact to support any marketing with        Coast 360 to assist those working
a human voice.                               within the hospitality and leisure         Would you like to receive FREE business support to help grow,
                                             industries to improve their local          adapt or manage the impact of Covid on your business?
                                                                                        Register for the Visitor Economy Support Programme
                                             knowledge and customer service             (VESP) for access to this free initiative which includes
                                             skills. As well as those who are           support with business strategy, marketing and digital
                                                                                        advice, and access to sector specific research.
                                             interested in pursuing a career within     Register on the Visit Exmoor website today!
                                             the sector.                                www.visit-exmoor.co.uk/vesp
Visit Exmoor Associate Member                                                           If you would like to discuss, please contact
                                                                                        Max Lawrence on honsec@visit-exmoor.co.uk
programme                                    West Coast 360 plans to offer a suite
COVID-19 will continue to have a             of courses in line with business needs
significant impact on the Exmoor             and requirements. We would like to
Visitor Economy for some time to             engage relevant partners to help drive
come. Visit Exmoor are focusing              this ambition forward, to find out
on how we can best support ALL               more, visit: www.westcoast360.co.uk
tourism providers and visitor related        or follow the new Facebook page:
businesses across Exmoor and its             www.facebook.com/westcoast360
SPRING 2021 - West Coast 360
Annual Social media update 2020 – 2021
                                          from Daffodil PR
                                                                                   •   Magazine advertising – producing
                                                                                       artwork for adverts in Exmoor
                                                                                       Magazine, WSFP, WGA, etc
                                                                                   •   Copy for Minehead pages on Visit
                                                                                       Somerset site
                                                                                   •   Artwork & organisation of poster
                                                                                       campaigns
                                                                                   •   Artwork for Friday Street banner
                                          Visit Minehead current followers:        •   Helping to push Regal Theatre

Shopappy has been fully funded by         Facebook: 2,391 Instagram: 1,243         What we have learned
Somerset West and Taunton for all         Social Media Update:                     •   Visual posts of the local area do
businesses across the district until
                                          Social media channels continue to            very well.
November 2021. The platform works
by enabling local independent shops       grow across Instagram Facebook and       •   Low engagement from BID
                                          Twitter.                                     members on social posts
and businesses to show information,
products and the services they have       Social media engagement is lower         •   ‘Tourism’ posts tend to perform
for sale in one place. Shopappy aims      than it was in the summer, but that          better
to encourage people to go into town       is to be expected and it is still very   •   Regular holidaymakers and day-
and use the shops and businesses          healthy considering we have been in a        trippers love to engage
nearby, but sometimes people do           lockdown.
not have the time to do. Their site                                                INSTAGRAM
                                          We continue to share content from
brings all of the products and services
                                          businesses within the BID district on    •   Approx. 70% female audience
together into categories so someone       Instagram Stories.
from home can search for items easily                                              •   Evenings tend to have better
or can choose to look at the products     We held social media training                engagement
in their favourite shops instead.         sessions in February and April which     •   Approx. 55% audience is aged
                                          were popular, and we plan to hold            35 – 54
Somerset SameDay have been                more so if you would like to attend
engaged as a delivery partner and         that please email hello@daffodilpr.      FACEBOOK
items can now be purchased and            co.uk to register your interest.         •  Approx. 70% female
delivered to home.
                                          What we’ve been doing                    •  Mornings tend to have better
It is free to join Shopappy and list                                                  engagement
your business and products, find out      •   Launched #WeAreMinehead to
                                                                                   •  Approx. 50% audience is aged
more information by visiting:                 introduce a joined up, community
                                                                                      35 – 54
www.shopappy.com/minehead                     approach
                                          •   Launched ‘Shop in Minehead’          Forward planning
                                              page to showcase businesses, as
                                              well as Shopinminehead.co.uk         •   #FridayFocus – business features
                                              – an online directory of all BID     •   Continue with safety messaging
                                              businesses                           •   Continue with #ShopLocal
                                          •   ‘Independents Day’ campaign to           messaging – ways to shop local
                                              showcase independent shopping            whilst shops are shut
                                          •   Christmas Advent calendar –          •   Showcase imagery of the local
                                              showcasing businesses whilst             area
                                              giving gift ideas                    •   Build in a more cohesive brand
                                          •   Social Media Competition: Leo            across platforms
                                              Davey print                          •   Social Media advertising to
                                          •   Spotlight on individual businesses       strengthen local audience
                                          •   Sharing other Minehead-related       •   Provide BID members with
                                              posts via Instagram Stories              marketing training
                                          •   Drone video of Minehead area         •   Produce monthly reports to be
West Somerset Radio want to do all        •   Visiting businesses regularly            circulated to BID board
they can to support local businesses          (when lockdown restrictions          As ever if you are putting content on
and organisations. If you are a               allow) to build relationships.       your social media channels Please
member of Minehead BID, West              •   Showcasing events                    remember to tag ‘@Visit Minehead’,
Somerset Radio have special deals                                                  and #WeAreMinehead.
                                          •   Coronavirus safety messaging
and promotions to advertise and help
                                          •   Sharing visitors’ photos, to build
your business grow.
                                              relationships with social media
To find out more contact:                     audiences
                                          •   Social media advertising
Bryan Leaker on 07714 836901
                                          •   Produce content for relevant
Dave Englefield on 07702 646414               awareness days
sales@westsomersetradio.co.uk             •   Show the individuals behind the      Sharon and Livvi Grant
                                              businesses                           hello@daffodilpr.co.uk
SPRING 2021 - West Coast 360
PUBLIC REALM
Graham Sizer
Minehead Chamber of Commerce. Public Realm sub-group Chair

                                                Activities carried out from                    New activities planned from
                                                 April 2020 – March 2021                      April 2021 in addition to those
                                            Installed benches at the junction of The              continuing from 2020
                                                   Avenue and The Esplanade                          (marked with a *)
                                                Bunting – New bunting for the               Investigating the installation of banners
                                                Harbour and Holloway Street *                   at the entrance to Friday Street,
                                                                                                Holloway Street and Park Street
                                             Replacement bunting for Friday Street,
                                                 The Parade and Park Street *                    Continue to lobby SWT to tidy
                                                                                                 and upgrade the bus shelters
                                              Additional Car Park spaces sign for                     in the town centre
                                                 Summerland Road car park
                                                                                                Christmas lights scheme for The
                                            Christmas trees in the Lower Avenue *             Avenue this includes sorting the light
                                                                                            infrastructure on The Avenue lampposts
                                             Contribution towards the defibrillator                    to enable their use
                                                    at the lifeboat station
                                                                                                    Christmas trees at the
                                               3 x Flower Towers purchased to be                   Beach Hotel and Harbour
The addition of bunting and hanging         installed around the town centre in 2021
                                                                                                 Cost up new circular benches
baskets to our streets in 2019                      Free Car Parking signs                              in The Parade
provided some of the most visible              Hanging Basket brackets for new              Clean up initiatives in conjunction with
evidence of the work of Minehead BID.           scheme in Holloway Street and                      Plastic Free Minehead
Plans to extend these last year was               Summerlands Road/Place
stalled when unfortunately, our plant       Lamppost survey for banners to be hung           Over 100 BID funded Hanging Baskets
                                                                                             in Friday Street, Holloway Street, Park
supplier had to close at the start of the          Minehead Farmers Street                            Street, Summerlands
first lockdown. We were though able               Trading Licence – June 2020                  (subject to permission) The Avenue
to hang the bunting back up in Friday        Refreshed Minehead Shoppers map                Harbour winter planting in Winter 2021
Street, Park Street and The Parade and       boards throughout the town centre *
                                                                                                New Noticeboard in The Avenue
added new displays in Holloway Street         Minehead Town Hall clock service                      (subject to permission)
and at the Harbour. Working with
                                            Minehead Town Watch membership *                Champion Plastic Free Minehead status
Active Signs we were able to refresh
signs and the BID took over from the        Contribution towards the new planters             Lobby Royal Mail to repaint the post
                                                    at the Railway Station                              boxes in town
Chamber of Commerce the campaign
to try and dissuade visitors from            Plastic Free Minehead membership *
feeding seagulls as their aggressive                                                          Refresh of faded signage across the
                                               Seagull posters and prevention *             town. Lobby SCC to update faded brown
presence became more noticeable.                                                                         tourism signs
                                            Refreshed Welcome to Minehead sign
Moving forward we wanted to ensure          on exit from Minehead Railway Station
plans previously stalled would take                                                         Tidy up public realm such as the electric
                                                                                                     boxes in The Parade
place this summer. The BID is now
funding over 120 hanging baskets                                                                       Wellington Square
which in addition to those installed                                                                 Repaint the fingerpost
in 2019 will include new displays in                                                          Lobby SWT to upgrade damaged and
Holloway Street and Summerlands.                                                                        worn benches
Subject to receiving the necessary                                                            Purchase new planters to go around
licence we also hope to include The                                                                  Queen Anne statue
Avenue in displays this summer.                                                             Power-wash the square before the start
Partnership working is very important                                                                  of the season
to the BID and in addition to our                                                                Refresh the Regal Theatre sign
partners in the 3 local councils, we are                                                     Work with partners at SWT and MTC to
working with organisations like Plastic                                                         make better use of this space
Free Minehead and hope you will be
able join us for the spring clean they
are planning in early June.                  “Having regular updates from BID on current government guidance and
                                             legislation along with their advice we have been able to continue to trade in
Focus on Public Realm will be one of
                                             various forms throughout 2020/2021 whilst remaining covid safe. Having carried
our key activities this year, we have
                                             out near to 1000 local deliveries we have been able to keep our customers
shared the work programme we have
                                             supplied with their crafting items throughout lockdowns and affirmed our
identified so far, your feedback and
                                             position as a reliable local source of all things needlecraft related. Through social
thoughts on these projects would be          media channels we have increased our exposure and sales to a wider audience
most welcome. Do give me a call on           and are now investing in growing our ecommerce side of the business. We now
01643 707623 to chat.                        head into the Spring and Summer of 2021 with renewed optimism.”.

Thanks, Graham.                              Jackie Jago, Threads
SPRING 2021 - West Coast 360
“Minehead BID during lockdown
                                                                                    has been a catalyst that has bought
                                                                                    businesses together offering help,
                                                                                    advice and support to each other
                                                                                    during unprecedented times. Fears
                                                                                    and concerns felt by so many have
Surfers Against Sewage have just                                                    been shared and my admiration
announced that Minehead is now                                                      and respect go to every business.
officially recognised as a Plastic Free                                             As we move forward with a degree
community. This is a cumulation of                                                  of optimism, I will continue to
three years of work by the Plastic Free                                             help wherever I can, maintaining
Minehead community group. We work                                                   a link with the County Council and
closely with partners like Somerset                                                 dealing with many issues raised by
Wildlife Trust and are working with                                                 the BID on your behalf including
                                                                                    road signs, potholes, road closures,
Minehead BID to help businesses
                                                                                    lighting and highways issues”.
become Plastic Free Champions.
                                                                                    Councillor Mandy Chilcott,
Minehead BID have given a grant to                                                  Somerset County Council
develop a new website dedicated to
helping businesses make informed                                                    “Like many people and businesses,
decisions about alternatives to single-                                             2020 was the year to forget, the
use products and to show-case best                                                  year of the COVID-19 pandemic
practice.                                                                           that shook the global economies,
                                                                                    devastated many families lives and
Please email:                                                                       change things forever.
plasticfreeminehead@gmail.com or
visit the Plastic Free Communities in                                               Firstly, we had the National
West Somerset Facebook page for                                                     Lockdown last March until late
more information.                                                                   June, followed by the second
                                                                                    Lockdown in November and

Contact your local Minehead BID                                                     finally this latest Lockdown. Such
                                                                                    a difficult situation for the local

Street Representative
                                                                                    Business community and its
                                                                                    residents to cope with over the
                                                                                    last twelve months. Even here in
                                                                                    Minehead we have not escaped
              Area covered                     BID Street Representative
                                                                                    this pandemic, which has had a
     Bancks Street, Holloway Street and                 Graham Sizer                major impact on the local economy
            Market House Lane                           01643 707623                and the life of the town. Shops,
                                                 Tracy-Anne Fraser – Bamboo         Restaurants, Bars and the closure
              Blenheim Road                            5 Blenheim Road              of the entire holiday trade has had,
                                              Jon Lee – Stuarts Home Furnishers     and is having, a terrible impact on
               Friday Street                                                        the Business community.
                                                        27 Friday Street
                                                Anne Douglass – Robin and Co
                                                                                    However, we have been extremely
         Park Street and The Parks                                                  fortunate to have an organisation
                                                       13 Park Street
                                                                                    such as Minehead BID.
                                            Julian Abraham – The Old Ship Aground
         Quay and The Esplanade                          Quay Street
                                                                                    The Minehead BID has played
                                            VACANT – covered by Andrew Hopkins      a massive role on behalf of the
       Seaward Way and Vulcan Road             manager@mineheadbid.co.uk
                                                                                    local business community over
         Summerland Road/Place                      Jackie Jago – Threads           this period. Helping with the
                                                     Summerland Place               Business grants scheme, giving
                The Avenue                    Debbie Sawatzki – Lovely Boutique     advice and support to local
    (1 – Old Hospital and The Priory – 8)              1B The Parade                business, organising safety signage
                                              Naomi Waters – Apple Tea Rooms        throughout town, plus the usual
           The Avenue (7A – 29)                                                     things like the bunting going up,
                                                     29 The Avenue
                                            Leasa Hunt – Lisa’s Vintage Tea Rooms
                                                                                    the floral displays, planning events
           The Avenue (10 – 20)                                                     for later this year and working with
                                                       10 The Avenue
                                                                                    partners to improve the quality of
                                                      Jacqui Sherwood
           The Avenue (22 – 48)             Ice Cream Kiosk @ Bar 21, The Avenue    life for the whole community.
                                                                                    I personally would like to thank
                                                  Alison Prior – Wombledon          both Graham Sizer for his
           The Avenue (33 – 43A)                       43A The Avenue
                                                                                    leadership and Andrew Hopkins,
           The Avenue (45 – 59)             VACANT – covered by Richard Robbins     the BID manager, for giving so
                                                info@mineheadbid.co.uk              much of their time in supporting
                                                 Ryan Boulton – Card Factory        our community via the Minehead
        The Parade (even numbers)                   Unit 2, 10 The Parade           Bid. For me, it has been an honour
                                              Debbie Sawatzki – Lovely Boutique     and a privilege to have been a part
         The Parade (odd numbers)                                                   of this organisation over the last
                                                       1B The Parade
                                                                                    twelve months”.
                                                Jim Whittaker – Channel Group
               Warren Road                               Warren Road                Councillor Terry Venner,
                                               Sharon Potter and Claire Stevens     Minehead Town Council and
             Wellington Square                      Knickerbocker Glory             Somerset West and Taunton Council
                                                       7 Floyds Corner

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SPRING 2021 - West Coast 360 SPRING 2021 - West Coast 360
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