SpenglerFox Invest in Russia - HIGHLIGHTS FROM WHITE PAPER ON THE VALUE OF DOING BUSINESS IN THE RUSSIAN FEDERATION DEC. 2017
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SpenglerFox Invest in Russia HIGHLIGHTS FROM WHITE PAPER ON THE VALUE OF DOING BUSINESS IN THE RUSSIAN FEDERATION DEC. 2017
Why read this White Paper?
Get arguments to convince your CEO or board members why Russia
deserves a second look.
Broaden your knowledge of what the Russian market has to offer.
Use as guidance for planning a CEO or board visit to the Russian
Federation to explore business opportunities (travel to both Moscow and
regional capitals).
Gather insight on the value provided by top Russian talent and how talent
sourcing and search should be done.RUSSIAN FEDERATION
COUNTRY OVERVIEW –
FAST FACTS
Population: 146.8 million
Urban Areas: 15 major cities with
more than 1 mil. Inhabitants,
including capital Moscow with
12.5 residents
Ave. Monthly Wage: 500 EUR
(country-wide); 1,300 EUR
(Moscow)
Min. Living Wage: 160 EUR
Pension Allowance: 122 EUR
(official retirement age = 55 for
women; 60 for men)
Source: World Bank
Income Tax Rates: 13% paid by
employees (the rate is also
applied for foreigners who stay
183 days in Russia); annual ave.
of 22.3% paid by employersRUSSIAN ECONOMY – TIMELINE
(CURRENT FIGURES AND OUTLOOK)
HISTORY CURRENT STATE OUTLOOK
Difficult export situation due to Rapid growth in specific industries Innovation and growth in govt.-
sanctions brought on by sanctions: supported industries: ICT, digital
agriculture (breeding, agro feeds technologies and
Double-dip economic collapse (in and meat/products processing); nanotechnologies
2008-09 during Great Recession; in phamaceuticals and localization
2014-15) of production processes Foreign investor interest in joint
mining projects
Weak ruble (two key drops Slow down in non-luxury
against EUR/USD) automotive sectors and retail Tax-free services heading to local
market (i.e. Global Blue to launch
Stagnation in market reform Vulnerability due to reliance on operations)
processes oil/natural gas exportsHR TRENDS ON RUSSIAN MARKET
Start careers young Achieve top managerial roles Limited access to
(22-23 yo) by 30-35 yo international work experience
Strong interest in work for Remote and home office
Gen Y very ambitious
SMBs increasingly used by corps.
Competition between
New opportunities for
Intense restructuring and experienced professionals
employment in financial
reorganization and ambitious Gen Y
services
newcomersOUTLOOK -
INDUSTRY SECTOR
Key Trends: Digitization, TRENDS & GROWTH DRIVERS – INDUSTRY SECTOR
Innovation, Localization and
Diversification
OPTIMIZED
Background Summary: The LOCALIZED SUPPLY CHAIN
SUPPLY
Industry Sector suffered badly MANUFACTURING DIVERSIFICATION
from the 2014-16 recession. CHAINS
Analysts expect the sector to
return to growth thanks to
govt. Investment and NEW MINING
spending by large companies CHEM, OIL, GAS IT SECTOR
PROJECTS
like Gazprom and Rosneft. SECTOR UP LIMITATIONS
The upcoming FIFA World Cup (CA, AUS)
is also driving growth, as
infrastructure projects put on AUTOMOTIVE
hold are now coming to GEN. GOVT. IMPORT
fruition. SECTOR
POSITIVE SUBSTITUTION
RECOVERY
OUTLOOKTESTIMONIAL
INDUSTRY SECTOR EXPERT Q/A
HIRE/FIRE? We‘re doing both. Recruiting very strong talent and
firing under-performers.
HOME OFFICE? We don‘t have this option. Currently, we offer
employees flexible hours.
OUTSOURCING/PAYROLLING: NEW TREND? We‘re a low margin
business and have a large number of employees. So an in-
house solution is best for us.
HOW DO YOU RETAIN THE BEST TALENT? We have a good Long-
Term Incentive (LTI) program in place. We offer career
ELMIRA HADIEVA development opportunities.
WHAT ARE THE SOLUTIONS YOUR COMPANY WANTS MOST?
HR Director, Inchcape Assessment services. We need this as it‘s important for us to
define our high-po pool.OUTLOOK -
CONSUMER SECTOR
Key Trends: Discounts, E- TRENDS & GROWTH DRIVERS – CONSUMER SECTOR
Commerce (Food vs. Non-
Food Retail)
NON-FOOD
Background Summary: DISCOUNT LOCALIZED
E-COMMERCE
RETAIL MANUFACTURING
The consumer sector suffered BOOMING
due to the economy
slowdown over the past 3
years. A doubling of the FX
currency rate has impacted ALCOHOL/
consumer purchasing power.
SALES OF TOBACCO
People have begun to buy FOODSTUFFS
cheaper things. BEAUTY INDUSTRIES
E-COMMERCE IS
Small- and mid-size businesses PRODUCTS IMPACTED BY
GROWING
are expanding their roles as GROWING GOVT.
product manufacturers.
RESTRICTIONSEXPERT Q/A
TESTIMONIAL
CONSUMER SECTOR HIRE/FIRE? This is not a black-and-white issue. Due to the economic
crisis, some companies have laid off workers as part of
consolidation. In our case, we continuously bring onboard new
talent to hire stronger experts and fill skills gaps.
HOME OFFICE? Am fully supportive of this concept, but it must be
used intelligently.
OUTSOURCING/PAYROLLING: NEW TREND? Outsourcing will only
increase as businesses face greater pressure to achieve
efficiencies. Part of companies‘ efforts to harmonize processes
across markets.
HOW DO YOU RETAIN THE BEST TALENT? We address this on both
rational and emotional levels. On the rational level, we use proven
incentive programs. At the emotional level, we work on fostering a
strong corporate culture. We focus on developing employee
DENIS MOSKVIN commitment and retaining quality staff.
WHAT ARE THE SOLUTIONS YOUR COMPANY WANTS MOST? Currently
Country Manager, MCM assessment and development center services. Market and talent
Klosterfrau Healthcare mapping in the medium-term.OUTLOOK –
LIFE SCIENCES SECTOR
Key Trends: Production TRENDS & GROWTH DRIVERS – LIFE SCIENCES SECTOR
Localization, Govt.
Investment, Registration Issues,
Change in Talent Interests
ENHANCED
LOCALIZED INCREASED
LOCAL
Background Summary: PRODUCTION INVESTMENT
Growth in the Life Sciences OPERATIONS
sector is impacted by talent
needs and profiles. Salary GOVT.
packages for top talent have LEGAL CHANGES
grown and companies PROCUREMENT SUPPORT FOR
IN PRODUCT
increasingly offer package RULES LOCAL
deals (cars, insurance, bonus REGISTRATION
schemes). Market has to deal PRODUCERS
with peripheral issues of wage
COMMS
costs (businesses opt for Gen SMBs
Y recruits to avoid higher price DEPARTMENTS
of experienced talent). ATTRACTIVE
REDUNDANT DUE
EMPLOYERS
TO KAMsTESTIMONIAL
LIFE SCIENCES SECTOR EXPERT Q/A
HIRE / FIRE? Many people in the industry are now hiring. There are a couple
of issues impacting labor markets right now: people are not willing to
relocate to work and, despite more available talent due to staff reductions,
candidate quality is not high. We see Gen Y talent taking on more and more
roles. Companies currently prefer to make a younger hire and pay twice less
the standard salary, as opposed to taking on an experienced
manager/director. We see many companies closing certain departments;
specifically, their commercial ones, while they move to a key account
management (KAMs) approach.
HOME OFFICE? We find this interesting and have begun to implement it in
some areas. It always depends on the role and work required.
HOW DO YOU RETAIN THE BEST TALENT? We just implemented a new retention
tool related to our pension program. This helps with our long-term planning
OXANA GRIGORIEVA and cultivating relations to key talent.
HR Director, AllerganSPENGLERFOX IN
RUSSIA
SPENGLERFOX PROFESSIONAL SERVICES
Summary: Russia is a crucial
market for many businesses:
both due to its size and to
relations with and influence EXECUTIVE
on neighboring countries in
the CIS region. Doing business SEARCH TALENT MARKET
in the Russian Federation (top + middle MAPPING + INTELLIGENCE/
requires careful planning and management; MARKET BENCHMARKING
detailed knowledge of the
regulatory framework for the unique profi MONITORING (SURVEYS)
local labor market. placements)
Through its Moscow office
SpenglerFox helps its clients
INTERIM
take on these challenges and HUMAN CAPITAL MANAGEMENT
access and employ the top TEMPORARY SOLUTIONS
talent the market has to offer.
STAFF (assessment and BOARD
PROVISION development SOLUTIONS
centers; staffing)Temporary staff provision (outsourcing)
PRIVATE AGENCY
EMPLOYMENT
SERVICES KEY SERVICE BENEFITS
Summary: SpenglerFox is
licensed to provide temporary
staffing services for its clients .
The service is ideal for OPERATIONAL
businesses who wish to enter
the Russian market but do not
AND/OR COST LEGAL COMPLIANCE
have an established legal CENTER EFFICIENCY
entity. Alternatively, this
service is also available for
businesses who may wish to
run temporary projects or FULLY CONFIDENTIAL
have, for some reason, to REDUCED LEGAL RISK
leave the country, but wish to DATA PROCESSING
maintain a minimal
functioning staff.Feel free to reach out to a member of
our team below.
Partner/Regional Director Practice Group Lead Practice Group Lead
CEDRIC D’HALLUIN DR. ARSEN BADALOV ELENA SHUVALOVA
Emerging Markets Director – Regional Practice Group Leader - Regional Practice Group Leader - Life
MEA, Russia, Turkey Industry & Mining, Russia and CIS Sciences, Consumer, Russia and CIS
Email: cdhalluin@spenglerfox.com Email: abadalov@spenglerfox.com Email: eshuvalova@spenglerfox.comYou can also read
