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ELECTRONICS                                          SEPTEMBER/OCTOBER 2020

The European magazine for purchasing professionals

        OPENING DOORS
       TO POST-PANDEMIC
      MANUFACTURING IDEAS

                                              SUSTAINABILITY
         BUYING INTO                        IS MORE THAN JUST
         AUTOMOTIVE                         AN ENVIRONMENTAL
                 PAGE 12                          FOCUS
                                                  PAGE 24

                           DISTRIBUTORS PROVIDE
                             VALUE BY REDUCING
                               COST, CREATING
                                  DEMAND
                                  PAGE 20

AN MMG PUBLISHING TITLE
Sourcing - Electronics Sourcing
200610_SCHED_ELECSRG_EU.indd 1   6/10/20 9:01 AM
Sourcing - Electronics Sourcing
sourcing
  ELECTRONICS

 The European magazine for purchasing professionals
                                                       SEPTEMBER/OCTOBER 2020

                                                                                                                                                                                                              Editor's Word
          OPENING DOORS
                                                                                On the cover –
         TO POST-PANDEMIC
        MANUFACTURING IDEAS

           BUYING INTO
                                                SUSTAINABILITY
                                              IS MORE THAN JUST
                                                                                September/October 2020
                                                                                Opening doors to post-pandemic
           AUTOMOTIVE                         AN ENVIRONMENTAL
                   PAGE 12                          FOCUS
                                                    PAGE 24

                                                                                manufacturing ideas
                             DISTRIBUTORS PROVIDE
                               VALUE BY REDUCING
                                 COST, CREATING
                                    DEMAND
                                    PAGE 20

  AN MMG PUBLISHING TITLE

Contents

          04                                                                                                                                                                                   My IoT weight loss
          News                                                                                                                                                                                 The first coupe of months of
          Join approach to boost IoT and AI initiatives                                                                                                                                        lockdown did not do my weight
                                                                                                                                                                                               any favours. Snacking and a
                                                                                                                                                                                               lack of exercise saw my weight

          08                                                                                                                                                                                   seesaw between overweight
                                                                                                                                                                                               and obese. So, when I heard
                                                                                                                                                                                               a health professional say that
                                                                                                                                                                                               the single most important thing
          Purchasing                                                                                                                                                                           anyone could do for themselves
          Digitally transformed purchasing                                                                                                                                                     before the start of the winter flu
                                                                                                                                                                                               season, was lose some weight, it
                                                                                                                                                                                               was the catalyst I needed.

          18                                                                                                                                                                                   I have an engineer’s mind,
                                                                                                                                                                                               so any weight management
                                                                                                                                                                                               process was going to need
          Connectors                                                                                                                                                                           sensors, data harvesting, data
          Tapping into specialist resources                                                                                                                                                    processing, data visualisation
                                                                                                                                                                                               and trend plotting. Sounds like
                                                                                                                                                                                               IoT to me.

          26                                                                                                                                                                                   Measurements include exercise,
                                                                                                                                                                                               calories, blood pressure, pulse
                                                                                                                                                                                               rate, pulse wave velocity,
          Tools                                                                                                                                                                                oxygen saturation, BMI and
          Quoting and purchasing easier than ever                                                                                                                                              percentages of fat, water,
                                                                                                                                                                                               muscle mass and water. Data
                                                                                                                                                                                               is gathered across all those

          IBC
                                                                                                                                                                                               sensors either continuously or
                                                                                                                                                                                               intermittently. All devices are
                                                                                                                                                                                               Wi-Fi enabled and deliver the
                                                                                                                                                                                               data to cloud storage, where
          Buyers’ Guide                                                                                                                                                                        applications process the data
                                                                                                                                                                                               and plot trends. I see what
          All the facts and figures to help you buy
                                                                                                                                                                                               happened in the past, what is
                                                                                                                                                                                               happening now and what could
                                                                                                                                                                                               happen in the future. There is
                                                                                                                                                       Issue 88, Vol.13 No.05                  nowhere to hide.
          Contact                                                                                                                                      Published 6 times per year
                                                                                                                                                       by MMG Publishing Limited
                                                                                                                                                                                               In one month, my weight has
                                                                                                                                                       ANNUAL SUBSCRIPTION:                    fallen by one stone in what
          EDITORIAL
          Managing Editor: Jon Barrett
                                                                                            CIRCULATION
                                                                                            Circulation Manager: Vicky Leary
                                                                                                                                                       EU Countries €60 Rest of World €150     appears to be a sustainable,
          jonb@electronics-sourcing.eu                                                      vicky.leary@electronics-sourcing.com                       MMG PUBLISHING LTD                      straight line graph. I should hit
          Contributing Editor: Amy Barker
          amyb@electronics-sourcing.com
                                                                                            Circulation Account Manager: Liz Poole
                                                                                            liz.poole@electronics-sourcing.com                         Suite 2, 1-3 Warren Court, Park Road,   my Covid-19 fighting weight by
          Editorial & Production: Thomas Smart                                                                                                         Crowborough, East Sussex TN6 2QX
                                                                                                                                                       Tel: +44 (0)1892 613400
                                                                                                                                                                                               flu season.
          thomas.smart@electronics-sourcing.com                                             PUBLISHER
                                                                                            Mark Leary                                                 Fax: +44 (0)1892 613402
          ADVERTISING
          Advertisement Manager: Emma Poole
                                                                                            mark.leary@electronics-sourcing.com
                                                                                            Office Manager: Denise Pattenden
                                                                                                                                                       Printed by: Pensord Press Ltd           However, the real gain is my
                                                                                                                                                       Electronics Sourcing is printed on
          emma.poole@electronics-sourcing.com                                               denise.pattenden@electronics-sourcing.com                  sustainably sourced paper stock         blood pressure. It now reads
          New Business Manager: Jack Pollard
          jack.pollard@electronics-sourcing.co.uk                                                                                                      ISSN 2043-9504                          normal or optimal, continuously.
                                                                                                                                                       © 2019 MMG Publishing Ltd               I think Covid-19 and the IoT
          DESIGN
          Graphic Designer: Josh Hilton                                                                                                                                                        might just have extended, if not
          josh.hilton@electronics-sourcing.co.uk                                                                                                                                               saved, my life. Odd really.

Articles appearing in this magazine do not necessarily express the views of the Editor or the publishers. Every effort is made to ensure the
accuracy of information published. No legal responsibility will be accepted by the publishers for loss arising from articles / information contained
and published. All rights reserved. No part of this publication may be reproduced or stored in a retrieval system or transmitted in any form
without the written consent of the publishers. Cover image: ©istockphoto.com/Auris

                                                                                                                                                                                                            September/October 2020 03
Sourcing - Electronics Sourcing
N
                                                                                                                                                  Expanding memory,
                                                                                                                                                  storage and hybrid
                                                                                                                                                  solutions in Western
                                                                                                                                                  Europe

ES News
                                                                                                                                                  Smart Modular Technologies is expanding
                                                                                                                                                  its presence in Hamburg, Germany to better
                                                                                                                                                  support customers in the DACH region.
                                                                                                                                                  Regional sales manager, Sven Carlsdotter, said:
                                                                                                                                                  “With over 25 years combined experience
                                                                                                                                                  in the memory and storage sector, our local
View current                                                                                                                                      team has vast knowledge of the market and
                                                                                                                                                  requirements of industrial customers in the
editions online                                                                                                                                   DACH region.
www.electronics-sourcing.eu
                                                                                                                                                  “Smart Germany’s goal is to provide the
                                                                                                                                                  highest level of customer support which
                                                                                                                                                  includes intensive consultation during the

 sourcing                                                                                                                                         engagement process to aid customers
 ELECTRONICS                                            SEPTEMBER/OCTOBER 2020

                                                                                                                                                  in defining their memory and storage
 The European magazine for purchasing professionals
                                                                                                                                                  requirements and tailoring appropriate
                                                                                                                                                  solutions.”

                                                                                                                                                  Senior vice president, Alan Marten, added:
         OPENING DOORS
                                                                                                                                                  “We provide leading-edge technology as well
        TO POST-PANDEMIC                                                                                                                          as engineering and long life-cycle support
       MANUFACTURING IDEAS                                                                                                                        to customers in computing, networking,
                                                 SUSTAINABILITY                                                                                   communications, storage, mobile, aerospace,
                                                                                                                                                  defense, transportation, medical, automotive
           BUYING INTO                         IS MORE THAN JUST
           AUTOMOTIVE                          AN ENVIRONMENTAL

                                                                                                                                                  and industrial markets.”
                  PAGE 12                            FOCUS
                                                     PAGE 24

                             DISTRIBUTORS PROVIDE
                               VALUE BY REDUCING
                                 COST, CREATING
                                    DEMAND                                                                                                        www.smartm.com
                                     PAGE 20

 AN MMG PUBLISHING TITLE

 sourcing
 ELECTRONICS                                                   SEPTEMBER 2020
                                                                                 NORTH AMERICA

  STRATEGIC SOURCING,

                                                                                                 Joint approach to boost
  A JUGGLING ACT?

                                                                                                 IoT and AI initiatives
  INVESTING IN
  NORTH AMERICAN                                         BUILDING
  PAGE 08
                                                 SUPPLY CHAINS OF
                                                      THE FUTURE
                                                                PAGE 36

  IMPACT OF                                                                                      Taoglas has announced a collaboration with
                                                                                                 Arrow Electronics, including a new global
  PANDEMIC ON
  SUPPLY CHAINS
  PAGE 24

                                                                                                 distribution agreement focused on AI and
                                                                                                 IoT products and services. Arrow’s sales and
                                                                                                 services organization will expand Taoglas’
                                                                                                 customer base, grow ecosystem partnerships       Switch choice
 AN MMG PUBLISHING TITLE

                                                                                                 and improve supply chain services.
                                                                                                                                                  Würth Elektronik has added new buttons and
                                                                                                 Arrow Electronics’ vice president and general    switches to its electromechanical portfolio.
                                                                                                 manager of global IoT solutions, Aiden
                                                                                                 Mitchell, said: “Our customers need both         The WS-SLSU SPDT horizontal slide switch is

 sourcing                                                                                        products and services to support the success     attached to the outer edge of a PCB as a SMT
 ELECTRONICS                                                    SEPTEMBER 2020

                                                                                                 of IoT projects. Taoglas’ portfolio of high-     component. The device measures 8.7 x 3.0 x
                                                                                                 performance RF antennas and IoT solutions is     2.0 mm. New miniaturised buttons, suitable
                                                                                                 a fantastic addition to Arrow's broad product    as on-board reset buttons or membrane
                                                                                                 and services portfolio. Our customers will       keyboard operating elements, are available
                                                                                                 benefit from Taoglas’ reputation as a best-      in new size and actuating force variants.
                                                                                                 in-class, performance-driven technology          For example, WS-TASV measures 3.0 x 2.6 x
                                                                                                 provider.”                                       1.4mm, and offers 160, 240 or 450gf.

                                                                                                 Customers will have access to Taoglas’ Edge      The WS-RSTV black rocker switch is a round,
                                                                                                 portfolio of IoT solutions and newly announced   standard rocker, for housing in a 20.2mm
 NAVIGATING
 OBSOLESCENCE                                                                                    Crowd Insights to measure, monitor, predict,     diameter cut-out. It is available for DPST/SPST
                                                                                                 alert and notify based on volumes of devices     schematics and is available in a 90deg rotated
 PAGE 14

                                  EDGING
                               CLOSER TO
                                                                                                 connected to existing infrastructure. Taoglas    version. It withstands 10,000 switching
                            OPTIMISED IOT
                                   PAGE 18                                                       and Arrow’s global distribution agreement        cycles minimum.
                                                                                                 provides customers streamlined access
 AN MMG PUBLISHING TITLE

                                                                                                 to Taoglas’ portfolio of antenna and RF          Switches are available from stock and without
                                                                                                 design offerings.                                a minimum order quantity.

                                                                                                 www.arrow.com                                    www.we-online.com

04 September/October 2020 • www.electronics-sourcing.eu
Sourcing - Electronics Sourcing
Download FREE
        • Schematic symbols
        • PCB footprints
        • 3D models

        mouser.com/ecad

mouser-samacsys-Print-A4-com.indd 1   25.05.20 13:11
Sourcing - Electronics Sourcing
N
ES News
In Brief
Stop switch selector tool
Digi-Key has expanded its                                                         Investing in charging
tool offerings by signing a
global partnership with EAO                                                       infrastructure
to provide customers with a
new Digital Product Selector                                                      Phoenix Contact E-Mobility is expanding
(DPS) tool for emergency                                                          its production capacity with a new facility
stop switches. The DPS                                                            in Poland. The 15,000m² plant is located at
is an interactive virtual                                                         the Science and Technology Park Rzeszów-
configuration tool, enabling                                                      Dworzysko with completion scheduled end
customers to configure                                                            2020/start 2021.
products online to their
specific needs.
                                                                                  The charging technology manufacturer will
www.digikey.com
                                                                                  use the facility for the manufacture and test
Passive depth and breadth                                                         of AC and DC charging cables supplied
Farnell is strengthening                                                          to automotive and charging infrastructure
its depth and breadth                                                             manufacturers.
of passive components
with products from KOA,                                                           Project manager, Christoph Paetzold, said:
including thick film                                                              “Rzeszów is a dynamic and fast-growing city
resistors, shunt/current
                                                                                  with universities and many well-established
sense resistors, wide
terminal resistors, high                                                          industrial companies. The region is also
voltage resistors, thin                                                           known as Aviation Valley due to the numerous
film chip resistors and                                                           aerospace companies located in the area. We
surge protection resistors.                                                       hope that this environment will help ensure the
End applications include                                                          long-term success of our production location.”
industrial, commercial and
automotive. Products will be                                                      Situated close to an airport and benefiting
available in the autumn.
                                                                                  from a well-developed road infrastructure,
www.farnell.com
                                                                                  the Science and Technology Park Rzeszów-
Ground-breaking                                                                   Dworzysko offers logistics advantages.
alternative to DRAM
Mouser is now stocking                                                            phoenixcontact.co.uk
Intel Optane persistent
memory, which is
designed to provide an
affordable alternative to
DRAM with significantly
                                                                                  Material skills
increased capacity of
up to 512 GBytes. Intel
                                                                                  and sales unite
Optane is said to offer
increased performance               Buying into harsh comms                       Heilind Electronics has signed a global
                                                                                  distribution agreement with Laird Performance
and efficiency, helping
support applications such           Mouser is now stocking Laird Connectivity’s   Materials. Laird serves the electronics
as in-memory databases,             BL653 series modules. Featuring a range       industry with thermal interface materials;
analytics and content               of configurable interfaces, plus extended     electromagnetic interference shielding
delivery networks.                  industrial temperature rating, the module     materials and magnetic ceramic solutions;
eu.mouser.com                       provides Bluetooth 5.1 connectivity           RF and microwave absorbers; precision and
                                    and support for NFC and 802.15.4              structural metals; and multifunctional products.
Digital Exhibition targets          communication for a range of
energy-efficient                                                                  The agreement is designed to better serve end
                                    IoT applications in industrial and
Power and thermal
management specialist,              harsh environments.                           users, specifically through leveraging Heilind’s
Delta, has launched a                                                             sales capabilities and engineering expertise
digital exhibition themed           Powered by the Nordic nRF52833 SoC,           with Laird’s global footprint of manufacturing
Pioneering Energy-efficient         the modules use the SoC’s 64 MHz Arm          sites and engineering teams.
Infrastructure Technologies.        Cortex-M4 with FPU, output power of up to
The event focusses on               +8dBm and -95dBm sensitivity in 1Mbps.        Heilind Electronics’ vice president, Alan
smart, energy-efficient                                                           Clapp, said: “We are excited to expand and
solutions for 5G and IoT                                                          strengthen our relationship with Laird. Utilizing
                                    The BL653 includes modular FCC, IC, CE,
edge computing, e-mobility
and smart manufacturing.            RCM, MIC and Bluetooth SIG approvals,         our global distribution and sales network, this
Products include the                which extend to an OEM’s design with no       partnership is a natural fit that not only helps
UFC200 Ultra-Fast EV                new testing.                                  position Heilind closer to its customers,
charger, a 200kW system                                                           but also allows us to more effectively meet
especially for charging point       eu.mouser.com                                 their requirements.”
operators
www.delta-emea.com                                                                www.heilind.com

06 September/October 2020 • www.electronics-sourcing.eu
Sourcing - Electronics Sourcing
MEDICAL SPONSERED BY

Pressure sensors
improve patient
quality of life                                                                                            AVNET ABACUS’ TECHNICAL
                                                                                                            DIRECTOR, MARTIN KEENAN
Avnet Abacus’ technical director, Martin Keenan, explains how the humble pressure
sensor lies at the heart of today’s most sophisticated medical equipment

A
                      comparison between a           the reservoir to the microneedle array            the sensor detects a reduction in air pressure
                      GP practice ten years          continuously measured by differential             and turns on a fan to boost the pressure,
                      ago and one today              pressure sensors. The patient’s blood pressure    forcing air into the patient’s airways. When
                      would reveal doctors’          is also monitored, with the sensors connected     the person breathes out the fan is switched
                      surgeries nowadays are         to a signal processing unit and digital           off so they can exhale without pushing
equipped with significantly more portable            controller. This way, the correct dosage can be   against positive pressure. Pressure sensors are
diagnostic and monitoring equipment. No              delivered at any time, day or night.              complemented by other MEMS sensors for
longer reserved for hospitals, a range of                                                              optimising air temperature and humidity.
electronics-based medical equipment, such as         Another example is continuous positive air
drug delivery systems and positive pressure          pressure (CPAP) masks. These are typically        Differential pressure sensors are capable
masks, is also to be found in patients’ homes.       used for patients suffering from sleep apnoea,    of measuring flow rates from 0.5 to 10.0
Home health monitoring is becoming a                 a long-term condition resulting in a person       microlitres per minute.
popular method for doctors and clinical staff        stopping breathing as they sleep. Untreated,
to keep an eye on a patient’s condition. This        sleep apnoea can lead to chronic or acute         For more information on pressure sensors visit
is particularly beneficial for patients, since       conditions, including hypertension or             www.avnet-abacus.eu/pressure-sensors
they remain in the comfort of their home,            potential heart failure. In a CPAP machine, an
yet safe in the knowledge they are being             airflow sensor detects air pressure inside the
                                                                                                           Figure 1: Compact pressure sensors in automated drug
monitored. Within a hospital environment,            mask. When the patient starts to breathe in,                                infusion. (Source Avnet Abacus)
the same equipment can free clinical staff of
routine tasks such as administering prescribed
medicines.

Pressure sensing is a common function of
medical appliances, from blood pressure, to
regulating drug delivery flow. Development of
multi-element microelectromechanical sensors
has transformed the design of portable
medical monitors, enabling accurate and
reliable blood pressure detection on a beat-by-
beat basis with the sensor tightly mounted on
the skin above a major artery.

An automated drug infusion device is an
excellent application where medical pressure
sensors are used to measure both blood
pressure and drug flow rate (Figure 1).

Delivering drugs as liquids is an effective
method that can also be applied to other
fluids such as those used for rehydration
therapy. They are administered using a
micro infusion pump, with the flow from
Sourcing - Electronics Sourcing
Purchasing

Digitally transformed
purchasing delivers
real-time visibility
CalcuQuote’s founder and president, Chintan Sutaria explains how a digital
thread takes the guesswork out of managing supply and demand

Real-time visibility is essential   In a world of instant             tools move the process from
when making supply chains           gratification, B2B                bids to orders.
more agile and resilient to         customers don’t want to
inevitable disruptions. During      wait for quotations, lead         In 2000 and 2001, when
the pandemic, companies             times and availability.           the dotcom bubble burst,
with digital supply chains                                            billions of dollars of stock
had greater ability to adapt        The first stage is access to      was written off because many
to disrupted supply and             fast bidding, the ability to      companies didn’t have a
disrupted demand.                   upload a bill-of-materials        clear stock picture. Post-
                                    (BOM) and see who has             crisis stocktaking revealed
Real-time visibility can            stock, what prices are            huge exposure to demand
only exist when the supply          available and which parts         fluctuation and massive
chain, starting with CAD and        may cause challenges. A           amounts of redundant stock.
BOM data, is fully digitally        single source for certain parts   Today, we can have real-
enabled. This begins with           can be a major red flag, and      time visibility of inventory
the way data is used in the         we move from a just-in-time       on hand and can see what
quoting process, which is           approach to a more just-in-       is available in the market.
the start of a digital thread       case strategy. Software, like     With this data, we can build
that connects the original          QuoteCQ, can quickly read a       intelligent stocking plans that
design to final fulfilment.         BOM and provide live data         hold the right volumes of
With that thread in place, you      on pricing and availability.      critical components, without
can quickly see the impact                                            overcommitting to readily          CalcuQuote’s founder and president,
changes in supply or demand         Motivation is three-fold.         available parts that are                   Chintan Sutaria
will have and respond               Firstly, get the bid done         unlikely to be disrupted.
immediately. Without them,          first and you may have the
you are essentially operating       best chance of securing the       The industry is going through

                                                                                                                   “”
in the dark and relying,            business. Secondly, real-         its biggest ever disruption.
at best, on spreadsheets,           time data from component          Those with digitally enabled
expertise or tribal knowledge,      distributors through APIs         processes and supply chains

                                                                                                            Part two of the
at worse, guessing.                 provides confidence demand        are not immune to these
                                    can be met. Finally, these        challenges, but they have
This is not science fiction.
Tools to digitally transform
                                    tools are more efficient,
                                    so you can focus manual
                                                                      tools to make faster and
                                                                      better decisions based
                                                                                                        supply chain’s digital
supply chains from bidding,         resources on higher-              on intelligent, real-time           transformation is
through purchasing and              value tasks, like sourcing        data. This crisis will likely
beyond are available and            impossible-to-find devices.       accelerate the adoption of        moving from the bid
already being leveraged by
forward-thinking companies.         Part two of the supply chain’s
                                                                      digital transformation, which
                                                                      is moving from nice to have
                                                                                                          to processing the
Indeed, a digital divide is         digital transformation is         to must have.                       order and getting
forming as companies move           moving from the bid to
ahead of their competitors          processing the order and          www.calcuquote.com                   the product into
through their commitment
and investment in digital
                                    getting the product into
                                    manufacturing. At the push of
                                                                                                            manufacturing
transformation.                     a button, API-enabled digital

08 September/October 2020 • www.electronics-sourcing.eu
Sourcing - Electronics Sourcing
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Sourcing - Electronics Sourcing
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Enclosures what's new
Smooth operator
Hammond Electronics’ IP66 EJSS family is available in 304              Expanded range for electrical
or 316 smooth brushed stainless steel. Sealed to IP66, the
family suits instrument enclosures, electric, hydraulic or             installations
pneumatic control housings, electrical junction boxes and
terminal wiring enclosures.                                            RS Components has expanded its RS Pro portfolio of
                                                                       enclosures designed for industrial applications. The range
In applications such as food processing, a lip diverts                 features new units manufactured from fibre-glass-reinforced
liquids and contaminants away from the seamless                        plastic, moulded by hot compression techniques. All the
poured-in place door gasket, allowing hose-down during                 enclosures come in a light grey colour (RAL 7035) and are
cleaning. Stainless steel is also an excellent material for            supplied with a galvanised-steel backplate and wall-mounting
corrosive environments. The family is available in 22 sizes,           fixings. The units suit transport applications.
from 102 x 102 x 76mm to 406 x 356 x 254mm. All but the
two smallest sizes are supplied with a 1.6mm thick internal            All the lightweight units come with an anti-intruder hinge
unpainted galvanised steel panel. The EJSS meets IEC                   system and reversible door. They offer over 10-years of
60529 IP66 for European and CE, UL and NEMA 3R, 4, 4X,                 life under standard environmental conditions, without
12, and 13 requirements for North American markets.                    maintenance necessary.

The body and cover are formed from 1.3mm stainless                     The halogen-free units withstand the 960ºC glow-wire test and
steel with smooth, continuously welded seams without                   are double insulated. They comply with IEC62208 for empty
knock outs, cut outs or holes. Integral heavy-duty full                enclosures for use with low-voltage switchgear and control-
width top and bottom brackets facilitate mounting the                  equipment assemblies. They suit indoor and outdoor use and
enclosure to an external surface.                                      provide protection to IP66 as part of the EN60529 standard.

www.hammondmfg.com                                                     uk.rs-online.com

                                                  Safe in harsh environments
                                                  Rittal has rounded off its AX range of     protects the gasket against dust and
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                                                  reinforced plastic which has seven times   protection categories up to IP66 or
                                                  higher UV resistance. For this reason,     NEMA 4X remain intact even when the
                                                  they have a UL F1 outdoor rating (UL       enclosure is populated. The enclosure
                                                  746C).                                     is also UL 508A approved and has UL94
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                                                                                                                September/October 2020 11
Automotive

 Buying into
 automotive
 In this article, Smith’s vice president, EMEA, Cleat Kimbrough, answers
 questions regarding purchasing processes in the automotive sector

 Q       From a purchasing        will last the typical lifespan   the remainder of 2020.

                                                                   Q
         perspective, what        of the car. Obsolescence
 differences do buyers            becomes a problem for                    What advice
 face buying automotive           vehicles still operating but             would you offer
 components compared to           in need of repair fifteen        automotive purchasing
 standard industrial parts?       years after production, as       professionals to ensure
                                  replacement parts would          a smooth supply chain
 The main difference              often require components         moving forward?
 is ensuring product is           that are now end-of-life.
 automotive grade. It is          Tier-one suppliers to major      Act fast at the first
 not always a necessity, but      automotive groups need           sign of a supply chain
 when automotive-grade            support for this, which          disruption. The earlier a            Smith’s vice president, EMEA,
 components are needed,           manufacturers have not           problem is identified, the                Cleat Kimbrough
 extra caution must be            typically given.                 more time you have to

                                  Q
 taken because the part                                            make adjustments and find
 specifications are different.             Have there been         alternative solutions. If there
 Automotive parts commonly                 problems with           is an industry-wide shortage

                                                                                                               “”
 have special automative          automotive-component lead        and multiple companies
 callouts in the part-number      times, given recent tariff       are trying to source the
 nomenclature.                    wars, coronavirus, and           same components, the

 Q
                                  the like?                        market reacts with swift
         What is the lifespan
         of automotive            Luckily, the European market
                                                                   price increases, forcing
                                                                   management to make hard
                                                                                                       When automotive-
 components, and how is           has been relatively unaffected   decisions if they intend           grade components
 obsolescence managed?            by tariff wars. COVID-19         to keep manufacturing
                                  has presented supply chain       lines running.                      are needed, extra
 There are many variables
 to consider, including the
                                  issues due to component
                                  manufacturers’ difficulty        www.smithweb.com                  caution must be taken
 component manufacturer,          achieving normal production
 application, and industry. You   capacities, which could
 can expect most components       continue being an issue for

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PROFESSIONALS HAVE BEEN WAITING FOR!
During 2020 and with the impact of the pandemic, Electronic Sourcing
readers have contacted MMG Publishing to request help and assistance
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                                                                                              September/October 2020 13
Exclusively sponsored by

       Seeds of
       change                                                                                                     John Denslinger is a former
                                                                                                                  executive VP Murata, president
                                                                                                                  SyChip Wireless, and president/
                                                                                                                  CEO ECIA, the industry’s trade
                                                                                                                  association. His career spans
                                                                                                                  40 years in electronics

        M
                                       Future technology leadership                  •     By John Denslinger

                          ade in the USA was once the preferred branding             Electronics should lead the way and it is verging on real, stateside
                          for manufactured products. It signaled high quality,       growth, especially semiconductors. Since 2000, according to the SIA
                          American ingenuity and skilled jobs for citizens.          website, the US was the only country of the top eight semiconductor
                          Following the post war re-build of Japanese and            manufacturing countries whose government provided no grants,
         German economies, the advent of strategic trading blocs such as             no subsidies, no tax incentives or other assistance to domestic
         NAFTA and EU, and the rapid industrialisation of South Korea,               manufacturing. Not coincidently CAGR has been the weakest of
         Taiwan, Singapore and China, the world became equally adept at              the bunch.
         producing durable goods. One might say it was a natural consequence
         of advancing societies. Now 50 plus years later quality, ingenuity and      Congress was visibly silent for too long. Finally, a recognition that
         skilled jobs are widespread on every continent. So too are sophisticated    semiconductor research, design and manufacturing are essential to
         supply chains that tie it all together.                                     national security and pre-eminent leadership in critical technologies.
                                                                                     Legislation is moving forward on two fronts with billions of dollars
         The seeds of change were visible almost a decade ago. After                 being proposed. First, there is the American Foundries Act with
         manufacturing shifted offshore, not all experienced the promises of         bi-partisan sponsorship in the Senate. The Act incentivises building
         low cost and high quality. It’s only been the last few years where US       new fabs and R&D facilities, as well as, funds for construction
         based companies stepped up reshoring fueled by corporate tax cuts,          and modernisation of fabs that directly support national security,
         easing of onerous regulations and ready access to low cost capital. This    intelligence and critical infrastructure. The second, CHIPS for America
         coupled with increased costs of operating overseas, a known need to         Act, is a bi-partisan bill co-sponsored by House and Senate members.
         lean existing supply chains, and a desire to avoid the tariff shockwaves    This Act offers Federal grants for new domestic semiconductor
         has executives recalibrating well-established but complicated global        manufacturing facilities, a refundable investment tax credit for
         supply networks.                                                            purchase of equipment, establishes a National Semiconductor
                                                                                     Technology Center for research and prototyping advanced chips,
         Enter the black-swan of a lifetime: Covid-19. Perhaps nothing has           and creates a center for advanced semiconductor packaging. Both of
         disrupted supply chains more than factory lockdowns, port closures,         these bills have broad industry and trade association support.
         rising transportation costs, reduced demand and shipping delays.
         Countermeasures varied widely by country and unfortunately were as          Whether reshoring operations, growing domestic semiconductor
         much politically motivated as medically driven. Consequently, the risk      capacity or encouraging foreign direct investment like TSMC’s $12B
         picture just keeps getting murkier.                                         announced fab in Arizona, the challenge is steep and investment
                                                                                     enormous. It seems the Fed is finally serious about localising and
         On the brighter side, a recent Thomas Insights article cited automotive,    protecting semiconductor expertise. Collectively, these seeds can
         aerospace, machined parts and electronics as the most likely sectors        preserve America’s future technology leadership.
         benefitting from reshoring. Each is a strong contributor to GDP, as
         well as, job creation. For perspective, a recent analysis of the current
         US trade deficit and its impact on employment concluded there are
         three to five million US manufacturing jobs still offshore. That’s a huge
         potential particularly at a time when we need to re-vitalise our post-
         COVID economy.

191204_WLS_ELECSRG_EU_Strip.indd 1                                                                                                                     12/4/19 10:33 AM
THE GAME CHANGING SITE FOR
 THE ELECTRONICS INDUSTRY
Thermal

Keeping cool as EV
market heats up
New report examines current methods and future trends for the
thermal management of electric vehicles

As the electric vehicle market     battery pack construction to      stationary but the batteries
grows there is increased           thermal runaway prevention        are in high demand (eg
need for effective thermal         and early detection. Several      during fast charging). It also
management. Keeping                companies are designing           allows batteries to be raised
heat under control leads           methods of stopping thermal       to optimal temperature in
to improved charging,              runaway between cells             cold ambient conditions.
performance, range, longevity      including flame retardant         These are significant
and safety. A new report           encapsulants, interweaved         advantages but come at
from IDTechEx covers aspects       products and phase change         the expense of weight,
of thermal management for          materials. Effectively            complexity and cost.                      Air v liquid cooling
electric vehicles including        dissipating heat from the
the batteries, motors and          battery module or pack to a       Despite these caveats,
power electronics.                 heat sink is also important       IDTechEx has observed a
                                   and usually carried out using     market shift towards liquid
High profile battery related       a thermal interface material.     or refrigerant cooling and

                                                                                                                 “”
fires from well-known              This is another area where        foresee this trend continuing
automotive manufacturers           manufacturers have adopted        into the future, especially
does little to instil confidence   several strategies including      following the rise of charging
in potential consumers.            gap pads, fillers and             with 350kW sources, with
With this in mind several          conductive adhesives.             the amount of liquid or             Every manufacturer
new regulations have                                                 refrigerant cooled batteries
been proposed relating             Every manufacturer has            exceeding 500GWh by 2030.               has its own
to safety aspects unique
to electric vehicles. The
                                   its own methodology to
                                   thermally manage their            In addition to widely
                                                                                                           methodology to
likely outcome of this being       batteries with no clear           adopted technologies, other          thermally manage
that manufacturers will be         consensus on the most             emerging alternatives include
required to halt thermal           effective design. Companies       immersion cooling and phase         their batteries with
runaway at the individual cell
level and warn the vehicles
                                   like Tesla are set on their
                                   patented water-glycol coolant
                                                                     change materials. These
                                                                     technologies are gaining
                                                                                                         no clear consensus
occupants, giving them at          lines which snake their way       modest traction, especially        on the most effective
least five minutes to exit         between the cylindrical cells     for more specialised markets
the vehicle once a thermal         in the pack, whereas Nissan       like construction. The report              design
event occurs.                      and Toyota are committed to       appraises all these cooling
                                   air cooling.                      methods in addition to the
Several factors must be                                              players utilising them.
considered when designing          Active battery cooling with
an electric vehicle for safety,    fluids keeps a vehicle cool       The electric motor is the
from materials used in the         in conditions where it is         unifying component of

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                                        gaining approval to IATF16949. This further reinforces Mercuryʼs commitment
                                               to longevity and ruggedness as well as design innovation in the
                                                         taxing automotive component environment.

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16 September/October 2020 • www.electronics-sourcing.eu
Thermal

an electric vehicle and more
demand is being put on
them regarding performance
during extended use. Most
manufacturers use motors
containing permanent magnets.
These magnets can be denatured
and rendered useless above                                                              Over 30 Years Supporting
a critical temperature and
also need effective thermal                                                               The Global Electronics
management.
                                                                                                   Supply Chain
Even motors without permanent
magnets still require cooling
to improve performance and
reduce overheating neighbouring
components. Methodologies
adopted typically consist of
air, oil or water-glycol cooling.
Several manufacturers use
the same coolant circuit for
their batteries and motors.
This reduces the number of
components and fluids, while
simultaneously allowing excess
motor heat to warm the batteries
or passengers in cold conditions.

In addition to batteries and
motors, power electronics also
have to deal with significant
heat. The way wire bonds and
soldering is carried out, plus
the material used, impacts the
performance and longevity of the
power electronics. Several OEMs
are shifting towards advanced
substrates and even eliminating
the thermal interface material
                                    DESIGN                             FULFILLMENT                                SUPPORT
altogether.                         Design Engineering Resource        Global Component Sourcing                  Through-Life Support
                                    - Hi-Rel Franchised Distribution   - Hard-to-find & Obsolescence Specialist   - Counterfeit Avoidance (ACAP)
IDTechEx’s report, Thermal
                                    - Technical F.A.E Support          - Quality-driven Distribution              - Obsolescence Management
Management for Electric Vehicles
                                    - 45+ Franchise Partners           - International Procurement Offices        - Long-Term Storage (Nitrogen Storage)
2020-2030, covers the above
topics through extensive research
including primary interviews
with companies in the field.
The report covers the strategies
used by major OEMs, emerging
technologies and market
forecasts.

www.idtechex.com
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                                                                                                                       September/October 2020 17
Connectors

Tapping into interconnect
specialist resources
ECCO argues that sourcing from specialist interconnect distributors
means buyers get more help when the going gets tough

Buyers sourcing off-board         part combinations. By doing      below shows many series
connectors know available         so, those distributors expand    of connectors that ECCO
inventory can be important        the reach of their inventory     supports, whether by building
because these connectors          profile and provide greater      or selling manufacturers’
are often part of a cable or      service and supply capability    completed connector. By
harnesses system and can          to customers.                    assembling the various parts
involve options bought as the                                      of a connector, specialist
last part of a ‘system buy’.      Specialist interconnect          distributors have an innate
Usually, these orders have        distributors can also perform    know-how regarding form,
more options and variables        value added services to assist   fit, and functional equivalents
than the core BoM and PCB         supply chain and inventory       or options that might work
which are more locked down.       management. Those include        in a customer’s design.
Additionally, they may be         customer specific inventory      This allows for more
hard to second source if the      bonding; just-in-time            flexibility in sourcing,
engineers tested and chose        (JIT) software and apps          pricing and performance for
one approved supplier due to      for re-ordering; Kan Ban         procurement professionals.
time and resource constraints     functionality; consignment                                                      President of ECCO, Bernard Gizzi
towards the end of a project.     programs (popular with wire      In summary, to address
This can leave procurement        products); special packaging     the problems of inventory
professionals in troubled         for marketing or unique          availability and part
waters if issues arise.           security/storage needs; and      complexity, look to
                                  blind shipment services          distribution specialists
To address inventory              where direct ship to an end      who can assist with more
availability issues, specialist   customer makes sense.            expansive inventory offerings
distributors typically build                                       via STB capabilities,
connectors themselves             Obsolescence avoidance           additional supply chain
allowing for assembly times       and lower labour costs           programs and assembly
and taking advantage of           contribute to procuring and      services for JIT support
component inventory that          using those services, thus       and lowered carrying costs,
is stock-to-build (STB). STB      helping companies stay           and overall knowledge
capability from the likes         competitive and reallocate       of the product. Acting
of TTI, Electro Enterprises       their resources to other areas   as an extension of your
and ECCO gives a broader          of expertise and competitive     procurement team via a
account of available SKUs to      differentiation.                 more focused resource with
make since the connectors                                          these commodities are what
are not assembled, glued          Knowledge is another area        interconnect specialists will
and finished. This gives a        where specialist interconnect    do for you.
specialist distributor more       and electro-mechanical
flexibility on inventory and      distributors excel. The table    www.eccoconnectors.com

                                                                                                                 Many connector series are supported
                                                                                                                via building or selling a manufacturer’s
                                                                                                                         completed connector

                                                                               Heilind’s Inventory Management
                                                                                    Replenishment System

18 September/October 2020 • www.electronics-sourcing.eu
Obsolescence

                           Keeping ahead of the
                            obsolescence wave
                                   PEI-Genesis’ European product director, Shaun Findley, discusses how choosing
                                      the right supplier can reduce the pressure when vital parts go end-of-life

The word ‘obsolescence’ induces        them. What’s more, parts that         risk analysis of parts that             redesign or re-engineer parts,
anxiety for many buyers. There         reach end-of-life after prolonged     could soon become obsolete              the company’s unique business
are several reasons parts become       use in extreme environments may       and working to secure stock             model means it holds over $100m
obsolete. The obvious reason           degrade in performance or pose a      from a reliable supplier.               dollars of inventory in component
is a superior model supersedes         safety risk.                                                                  form, allowing it to build millions
an existing part. For instance,                                              At PEI-Genesis, customers               of combinations of products
flat-screen monitors replacing         This is where the challenge for       can check parts availability            using these parts. Thanks to a
cathode-ray tubes. Other reasons       buyers rears its head. Modern         in real-time by uploading a             highly automated manufacturing
include changing regulations or        applications may include tens of      parts-list spreadsheet using the        process, lead times are 48-hours
standards, plus manufacturer           thousands of components from          website’s search function. This         and minimum order quantity
redesigns.                             potentially thousands of disparate    automatically checks a database         is one.
                                       suppliers. Attempting to manage       of over 15 million products for
For highly regulated sectors           obsolescence and upgrade              availability and whether any parts      While it does require some
including aerospace, military and      outdated equipment in such a          have end-of-life (EOL) or last-buy      consideration, obsolescence
medical, obsolescence can leave        diverse portfolio can quickly         notices. If the part is not available   doesn’t have to cause anxiety.
original equipment manufacturers       become dizzying.                      from one supplier, PEI-Genesis’         Mitigating the impact obsolete
(OEMs) non-compliant with                                                    dual-supplier status means the          parts have on product quality,
regulatory standards. It also          OEMs can take some proactive          organisation may be able to             production uptime and customers
makes repairs and maintenance          measures to manage obsolescence       offer the same part from a              safety is priority number one.
more difficult because like-for-like   by auditing their components          different supplier.
parts may not be available, or the     and understanding each part’s                                                 www.peigenesis.com
technical support that comes with      lifecycle. This might involve a       Even if customers need to

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                                                                                                                          September/October 2020 19
Purchasing               by James Carbone                              Sponsored by

Distributors provide
value by reducing cost,
creating demand
Distributors’ design, supply chain and value-added services help OEMS and EMS
providers cut costs, get products to market quicker and manage supply chain risk

While some large                 services to boost efficiency      Adding value,                     partners to go after the wide
semiconductor companies          and help customers compete.       reducing cost                     mass market base and do
have questioned the value of                                       “The distribution channel is      the demand creation for
distribution, many others in     Many electronics component        very important to us,” said       that. It has proven to be very
the supply chain including       suppliers point out that          Jeff Thomson, senior vice         successful for us,” he said.
chipmakers and other             distributors reach and            president, global channel
component manufacturers,         service customers that            sales, for ON Semiconductor.      Creating demand
as well as electronics           suppliers cannot. It addition     “They add value to the            He noted that demand
purchasers, say distribution’s   the cost to service hundreds      end customer and take             creation takes on different
role is essential to the         of thousands of customers         away some of the cost of          forms. “It could be the
continued success and sales      would be prohibitive              serving a customer from us        discovery of the ability for
growth of their companies.       for suppliers.                    by providing value-added          us to get on an AVL. It could
                                                                   services,” he said.               be a design-in of one of our
Last October, Texas              “If you look at the TTI                                             products into a new program.
Instruments caused a stir        family of companies, we           He added that about 60 per        It could be expansion of
in the electronics industry      service more than 600,000         cent of ON’s revenue goes         our share due to work that
when the company                 customers,” said Don              through the channel and           the distributor does in
announced it would               Akery, president, Americas        distributors have provided        an existing account,” said
drop Avnet and some              for TTI. “Think of what it        excellent growth for us.          Thomson. He said distributors
other distributors and           would cost to support all         “Over the last eight years,       not only help ON grow its
would service more               those customers. “Whether         we have absolutely outpaced       customer base, but they also
customers directly.              customers give you a $1           the industry in our growth        help the chipmaker to gain
                                 million order or a $100 order,    of revenue in the distribution    more business with existing
Many in the industry             there is a cost associated        channel.”                         customers.
feared that other                with that and no supplier can
large semiconductor              handle that unless they can       He said growth has not            “They help us go wider
companies and component          force the customer to buy in      just been with ON’s larger        as far as more products
manufacturers would follow       a way that the customer may       strategic accounts, but it has    or solutions. We call that
suit and drop some of their      not choose to buy,” he said.      also been “in the mass market     solutions selling or designing
distributors and service                                           area, those hundreds of           in different types of sockets
more customers through           For instance, a supplier may      thousands of customers that       that we have to offer and
websites. That concern does      require large minimum order       we would never be able to         they are able to drive even
not appear to have legs as       (MOQ). There are many             support without them.”            more share for us,” he said.
many buyers and component        suppliers that require a
manufacturers have voiced        customer to order 10 reels of     About 25 distributors support     Distributors bring value
support for their distributor    5,000 pieces or 50,000, said      ON, but 11 of them account        to ON in many ways,
partners.                        Akery. “Most distributors offer   for 90 per cent of revenue        including providing FAE
                                 the same product at one reel      and 90 per cent of the units      resources, broad promotion
Of course, the notion of         or 5000 pieces or in smaller      sold through distribution.        of ON’s products, ensuring
distribution disintermediation   mini-reels of 100s or even in     “The rest of them are             component availability
is not new. Twenty years         cut-reel quantity at exactly      specialty distributors for        through buffer stock,
ago, there were some             what the customer requires,”      end-of-life products, excess      consignment programs and
analysts who had forecast        he said.                          inventory, wafer sales, or high   vendor managed inventory
as technology evolved, the                                         service,” said Thomson.           and extended credit payment
role of distribution would       In addition, many OEM and                                           terms for customers, said
be greatly diminished.           electronics manufacturing         One way distributors help         Thomson.
In fact, the role of             services (CEM) providers          ON to grow sales is through
distribution in the supply       require design, supply chain      demand creation. “We have         While suppliers such as ON
chain has been enhanced          and value-added services that     our strategic accounts that       appreciate such programs,
as more distributors offer       component suppliers cannot        we handle on a direct basis.      so do OEM and CEM
technology-based supply          provide.                          We rely on our distribution       companies who benefit
chain solutions and other                                                                            directly from services.

20 September/October 2020 • www.electronics-sourcing.eu
Sponsored by                                                             Purchasing      by James Carbone

One such customer is Data         programming and tape             supply chain management,
Electronic Devices (DataED),      and reeling.                     integration, quality control
based in Salem, NH.                                                and fulfillment, he said.
                                  LaFleur said its distributor
Michael LaFleur, vice             partners also provide crucial    Distributors also provide
president of operations           market intelligence about        Coghlin with bonded
for DataED, said the CEM          the supply chain. “We get        inventory, consignment
provider buys tens of millions    reports from distributors on     inventory programs
of dollars of components          a weekly basis about trends      and vendor managed
from distributors annually.       in the industry, “ he said.      inventory programs.
One reason is the                 Such intelligence keeps
inventory and supply chain        DataED informed about            Coghlin also values the level
management programs that          market conditions, including     of service and technical
distributors offer.               availability, lead and prices    expertise that its distributors
                                  for parts such as MLCCs,         provide. Distributors often
“We have vendor managed           tantalum capacitors and          have inside and outside
inventory, in-plant stores        chip resistors.                  salespeople and field
from one of our larger                                             applications engineers. “With
distributors,” said LaFleur.      Supporting time-                 a single phone call, you can

                                                                                                                   “”
“We also have a VMI cage for      to-market                        get a high level of service. For
10 other distributors for other   Distributor provided value-      instance, an FAE may be able
parts. Those distributors         added, supply chain services     to support you for multiple
handle all “the MRP signals       and market intelligence          manufacturers in person and
they bring the material in
and we don’t pay for it until
                                  are also important to CEM
                                  provider Coghlin Industries,
                                                                   on the phone. In addition,
                                                                   most distributors that we
                                                                                                         Most distributors
it’s issued out of the cage,”     based Westborough, Mass.         work with have local feet            that we work with
he said. That is typically        Such services are essential      on the ground and local
something a manufacturer          to Coghlin because they          support,” he said.                    offer an early pay
would not do.                     help the company carry out
                                  its mission to get customers’    Another key value of                discount if you’re in
“We also have bread               products to market as quickly    distribution is flexibility, said   a good cash position
man programs with some            and as cost-effectively as       Coghlin. “Most distributors
distributors where they come      possible, said Jim Coghlin,      that we work with offer an
in every week and refill the      vice chairman & chief supply     early pay discount if you’re           Jim Coghlin, vice president and
bins to a min-max level.          chain officer for the company.   in a good cash position,” said       chief supply chain officer for Coghlin
We pay on a consumption                                            Coghlin. “If you’re not in a                       Industries
basis,” he said.                   “One way we do that is by       good cash position and you
                                  leveraging our distribution      need some flexibility with
DataED’s distributors also        partners to support us with      regards to extended payment
manage all end-of-life            kitting or special packaging,    terms, distribution is usually
notifications and make            special labeling, handling       very good to work with in
recommendations at the            lower level subassemblies        that context as well,” he said.
technical level for substitute    such as fan or cable
parts. The CEM provider           assemblies,” he said. Those      Coghlin buys from a
also uses distributor value-      value-added services allow       handful of distributors. “We
added services such as IC         Coghlin to focus more on         have about a half-dozen

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distributors and our goal is      volumes of products on skids.       the product expertise that
to purchase between 80-90                                             distributors have to offer
per cent of our electronics       “We have fairly significant         and the fact that they are
from those half-dozen             customers that buy $1 million       “agnostic” in the parts they
distributors,” said Coghlin.      of parts through distribution       recommend, said Robert
“Distribution is definitely a     because that customer is            Derringer, director, global
core focus of ours.”              looking for kits,” said Shiring.    channel for Crouzet. The
                                  They want a returnable pack         company makes switches,
Leveraging services               and a certain amount of our         sensors, logic controllers and
Distributors are also             products and a certain mix of       other products.
important to the business         multiple products.
model of CEM provider
SMTC, headquartered in            “I’m not set up for that kind       “We suppliers don’t like that,
Markham, Ont., Canada.            of service,” he said. But           but quite frankly we would
Phil Wehrli, senior vice          ebm-papst distributors are.         rather have them agnostic
president global supply           Distributors break down the         and trying to provide
chain for SMTC, said his          parts out of the skids into the     our customers with the
company buys about 30 per         quantities and mix customers        best solution for their
cent of SMTC’s requirements       are looking for, said Shiring.      application,” he said.
through distribution
including industry standard       Some customers want small           “A distributor typically
semiconductors, passives          quantities of parts shipped         is not beholden to one
and connectors.                   weekly or biweekly. “Or they        manufacturer within a
                                  want total flexibility to tell us   commodity,” said Derringer.
“Being a tier two or three        a week in advance when they         That distributor is going to
CEM provider, we don’t have       want,” said Shiring. “I don’t       have multiple component
the volume as a tier one CEM      have the bandwidth for that.”       manufacturers, some
provider to leverage things                                           of whom are providing
direct,” he said. “What we        If a customer is looking for        a standard solution for
do is leverage the services       smaller quantities of products      products, other suppliers
that the distributors provide     and flexibility on schedule         may have less standard,
to try to offset the additional   and preferred payment terms         more complex solutions.
cost” of buying through           then “distribution is your best
distribution, said Wehrli.        channel. We work with the           “You don’t need products

                                                                                                                  “”
                                  customer to find the right          that are over spec’d , over-
“We have favorable payment        partner and help them move          powered and over-priced
terms through distribution        into a distribution model,”         in many cases.” He said
and they provide in-plant         said Shiring.                       distributors can recommend
store services, so we don’t                                           the appropriate solution.           The distribution
take ownership of the
inventory until we pull it
                                  He said about 20 per cent
                                  of his business is through
                                                                                                           channel is very
from the store,” he said.         distribution. Our distribution                                       important to us. They
We also have some rebate          business has been growing
programs when we hit a            in the high single-digits year                                          add value to the
certain dollar threshold with
the distributors,” said Wehrli.
                                  on year and that has been
                                  keeping pace with the rest of
                                                                                                         end customer and
                                  our business,” he said.                                               take away some of
Mark Shiring, president and
CEO of ebm-papst Inc., based      Shiring said ebm-papst has                                            the cost of serving
in Farmington, Conn., said it’s
important that distributors
                                  a core set of authorised
                                  distributors, including some                                          a customer from us
provide its customers with
the services that ebm-pabst
                                  broad line distributors,
                                  catalog distributors and some
                                                                                                        by providing value-
cannot. The company makes         local distributors in different                                          added services
fans, blowers and motors and      regions.” Its distributors
other products for companies      share the same values as
in many industries.               ebm-papst. “They have the                                             Jeff Thomson, senior vice president,
                                  same customer-centric focus                                               global channel sales, for ON
                                                                                                                 Semiconductor
“In our business we ship          as us,” said Shiring.
pallets of products, not small
boxes of parts” except for        Agnostic
samples and replacement           recommendations
parts, he said. “Breaking         While many OEM and CEM
down skids and pulling out        customers appreciate the
material is not our set up,”      value added and supply
he said. However, many            chain services distributors
customers don’t need large        provide, they also appreciate

22 September/October 2020 • www.electronics-sourcing.eu
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