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TRADE FAIRS | CONGRESSES | EVENTS 03 | 2018
Signs for the Future
INTERVITIS INTERFRUCTA HORTITECHNICA
High tech for viticulture, fruit cultivation & special crops
interbad VISION TC Leipzig/CMT
Sauna and A burst Tourism expertise
wellness trends of novelties from a single source
Messen und Ausstellungen
2018 – 2020
2018
37. Motek 13. Bondexpo
Internationale Fachmesse für Internationale Fachmesse
Produktions- und Montageautomatisierung für Klebtechnologie
08.–11.10.2018 Messe Stuttgart 07.–10.10. 2019 Messe Stuttgart
12. Bondexpo 14. Blechexpo
Internationale Fachmesse Internationale Fachmesse
für Klebtechnologie für Blechbearbeitung
08. – 11.10. 2018 Messe Stuttgart 05.–08.11. 2019 Messe Stuttgart
26. Fakuma 7. Schweisstec
Internationale Fachmesse Internationale Fachmesse
für Kunststoffverarbeitung für Fügetechnologie
16. – 20.10. 2018 Messe Friedrichshafen 05.–08.11. 2019 Messe Stuttgart
2020
17. Faszination Modellbau 34. Control
FRIEDRICHSHAFEN Internationale Fachmesse
Int. Messe für Modellbahnen und Modellbau für Qualitätssicherung
01.– 04.11. 2018 Messe Friedrichshafen 05. – 08.05.2020 Messe Stuttgart
35. Modellbahn 15. Optatec
Internationale Ausstellung Internationale Fachmesse für optische
IMA
35.
nternationale
odellbahn
usstellung für Modellbahn und -zubehör Technologien, Komponenten und Systeme
15. – 18.11. 2018 Koelnmesse 12. – 14.05. 2020 Frankfurt / M.
2019
33. Control 7. Stanztec
Internationale Fachmesse Fachmesse für Stanztechnik
für Qualitätssicherung 23. – 25.06. 2020
07.–10.05. 2019 Messe Stuttgart CongressCentrum Pforzheim
38. Motek 27. Fakuma
Internationale Fachmesse für Internationale Fachmesse
Produktions- und Montageautomatisierung für Kunststoffverarbeitung
07.–10.10. 2019 Messe Stuttgart 13. – 17.10. 2020 Messe Friedrichshafen
P. E. SCHALL GmbH & Co. KG Messe Sinsheim GmbH
Gustav-Werner-Straße 6 D - 72636 Frickenhausen Neulandstraße 27 D-74889 Sinsheim
+49 (0) 7025 9206-0 +49 (0) 7025 9206-880 +49 (0)7261 689-0 +49 (0)7261 689-220
info@schall-messen.de www.schall-messen.de info@messe-sinsheim.de www.messe-sinsheim.de
CONTENTS
NEWS – TRENDS
04
New platform for medical technology
T4M premiere at the beginning of May 2019
05
Editorial
“Thick and fast”
COVER STORY
08
Signs for the Future
INTERVITIS INTERFRUCTA HORTITECHNICA
– High tech for viticulture, fruit cultivation and
special crops
LOCATION STUTTGART
14 From automotive to mobility state no. 1
Baden-Württemberg gains momentum
16
Stuttgart Faces
Alexander Albrand, Managing Director of Pool
Operators Stuttgart
08 TRADE FAIRS – MARKETS
18
TC Leipzig/CMT: Tourism expertise from
a single source
22 interbad: Sauna and wellness trends 2018
24 VISION: a burst of novelties
26 SÜFFA: Innovations and inspirations
MEDIA – PEOPLE
44
Portrait: Jochen Allgaier, Department Director
Accounting, Controlling & Participation
Management Division, Messe Stuttgart
EVENTS – CONGRESSES
18
46
Fitness competition in the Paul Horn Hall
Singles and teams compete in functional training
at the HYROX exhibition
47
Time to hit the dance floor
Stuttgart Electronic Music Festival SEMF
STUTTGART SIGHTSEEING
48
Middle ages meet modern times
When you stroll through the historical town of
Esslingen, you pass through a time warp covering
1,200 years of city history
49
Hotel Tip
ARAMIS Conference and Sports Hotel
OPINIONS + IMPRINT
50
Opinions: Franz Loogen, Managing Director
e-mobil BW GmbH
22 47
50 Imprint
Message 3 | 2018 3
NEWS – TRENDS
In 2019, the
medical tech-
nology industry
meets at T4M
in Stuttgart.
New platform for medical technology
Designed with the industry for the industry: the new T4M trade fair for medical technol-
ogy celebrates its premiere at the Stuttgart location at the beginning of May next year.
T he name and dates are all fixed: T4M, the new platform
for medical technology, takes place at Messe Stuttgart
from 7 to 9 May 2019. After the Medtec guest event was offi-
directly opposite for the trade fair. “Our partners, exhibitors
and visitors can rely on the high quality of our support ser-
vices, on reliable communication and a clear distribution of
cially cancelled at the location, Messe Stuttgart started talks responsibilities,” promises Kromer.
with companies in the industry. “To generate the greatest pos- T4M starts in an ideal economic environment: leading com-
sible benefits for both exhibitors and trade visitors, we en- panies and research institutes in medical technology are
tered into close collaboration with the medical technology in- based in the Stuttgart region as well as excellent universities
dustry in Germany and other European countries from the very and institutions of higher education. “No other region in
start,” emphasises Ulrich Kromer, President of Messe Stutt- Germany places so much importance on technology and pro-
gart. “Messe Stuttgart has many years of experience in organ- gress,” says Kromer. At present, Messe Stuttgart has entered
ising industrial trade fairs and so we set up an advisory com- into co-operations with the German Federation of the Engi-
mittee of experts. The committee comprises representatives neering Industries (VDMA) and the trade association of Swiss
of trade associations, trade media and interested exhibitors medical technology industry, Swiss Medtech. “The VDMA is
and visitors. Together with the Messe Stuttgart team, the ad- the promotional supporter of T4M,” explains Florian
visory committee designed the new platform.” Niethammer, Project Manager Industry at Messe Stuttgart
The increase in demands placed on medical technology is and in charge of T4M. “The VDMA is therefore responsible
boundless – and this also applies to the opportunities at the for content and organisation and supports T4M by its repu-
new industry platform in Stuttgart: heads of development tation and with its technical knowledge and contacts. As con-
and production, engineers, packaging specialists and scien- ceptual partner, Swiss Medtech is organising a community
tists will discover the latest technologies and concepts on an stand for exhibitors and visitors from Switzerland.”
exhibition area covering about 20,000 square metres. Messe More info: www.messe-stuttgart.de/t4m-expo
Stuttgart has reserved the Paul Horn Hall (Hall 10) and Hall 9 #T4M
4 Message 3 | 2018
EDITORIAL
New welcoming
stand with touch
stele and video Markus Vogt,
wall at Messe Company Spokesman
Stuttgart. Landesmesse Stuttgart GmbH.
Region Stuttgart
“Thick and fast”
Teaser for visitors
A strong final spurt before the end of 2018. After the summer
T he new welcoming stand in the
passage between Hall 2 and Hall 4
at Messe Stuttgart is organised by
break, the autumn trade fair season started off with a
spectacular AMB. The international exhibition for metal-
working occupied the entire exhibition site and broke the
Stuttgart-Marketing and Regio Stutt- magic mark of 1,500 exhibitors. And then they come thick
gart to whet the appetite of guests to
and fast: SÜFFA, interbad, FACHDENTAL, elect!, VISION,
the region. The touch stele and the
INTERVITIS INTERFRUCTA HORTITECHNICA, Messe Stutt-
video wall are at the disposal of exhi-
gart’s autumn line-up …
bition visitors to search for hotels,
There’s very little respite before Christmas for our trade fair
restaurants and cafés, events and inter-
esting sights to visit. The video wall organisers and the teams in the background. Especially since
presents a mix of films and photos. our colleagues cannot simply rest on the laurels of the
present portfolio of events which is now expanded by two
More info: www.messe-stuttgart.de
#MesseStuttgart new fairs. With the support of the Hamburg company FLEET
Events and the Leipziger Messe, our CMT Team is organising
the leading travel fair in East and Central Germany, Touris-
mus & Caravaning (TC) Leipzig. Over the past fifty years, the
Messe Stuttgart team has gathered a great deal of experience in the fields of
New guest fair tourism and caravanning from organising the CMT exhibi-
tion. In future, they will be able to support the exhibitions in
Stuttgart, Nanjing and in Leipzig with their expertise. The
T he Battery Show and Electric & Hy-
brid Vehicle Technology Expo Eu-
rope is a guest event taking place at
first TC in this new constellation takes place at the Leipziger
Messe on 21 to 25 November 2018.
Messe Stuttgart on 7 to 9 May 2019. May 2019 sees the premiere of T4M, the new platform for
“We are delighted to welcome this ac- medical technology at Messe Stuttgart. After the guest
claimed exhibition for electric mobility to event Medtec officially cancelled their engagement in Stutt-
Messe Stuttgart,” says Stefan Lohnert, gart, Messe Stuttgart immediately entered into talks with
Vice President Guest Events at Messe companies in the industry. With success, since the leading
Stuttgart. The L-Bank Forum (Hall 1) and players in the industry are participating.
a number of rooms in the ICS Inter- T4M starts in an ideal economic environment: leading com-
national Congress Center Stuttgart are panies and research institutes in medical technology are
reserved for a four-day industrial con-
based in the Stuttgart region as well as excellent universities
ference which includes workshops and
and institutions of higher education. No other region in
lectures. Over 400 exhibitors and around
Germany places so much importance on technology and
8,000 visitors are expected. According
progress as in the homeland of inventors and thinkers.
to its organisers, Smarter Shows Europe
Ltd. based in Brighton, UK, The Battery Dear Readers, you will find exciting information on both the
Show Europe is the largest trade fair and new events – and of course on the entire trade fair pro-
conference for advanced battery and gramme in the final spurt to the end of the year – in this
H/EV technology in Europe. edition of Message. We wish you an entertaining read.
More info: www.messe-stuttgart.de
#MesseStuttgart
Message 3 | 2018 5
NEWS – TRENDS
GlobalConnect
Just under 3,000 participants and 123 exhibitors used Global- A panel of prominent experts discussed current foreign economic
Connect 2018 for international networking. relations between Europe, China and the USA.
International forum for the exporting country of Germany
G lobalConnect, the forum for exports and internationali-
sation, offered companies, chambers of commerce, ac-
claimed international experts and big names from politics and
rope, the USA and China. Among other highlights was a panel
discussion with a prominent line-up of experts. The partici-
pants included Nicole Hoffmeister-Kraut, Baden-Württem-
industry the opportunity to network and exchange news and berg Minister for Economics, Labour and Housing, Minister-
views, with over 120 high-ranking technical presentations and President Winfried Kretschmann, Joschka Fischer, former Ger-
15 conferences which took place on 20 and 21 June 2018. man Vice-Chancellor and Foreign Minister, Bernhard Mattes,
Just under 3,000 participants and 123 exhibitors used the President of the German Association of the Automotive In-
event offers for global players and medium-size companies. dustry (VDA), and Frank Sportolari, President of the oldest
The predominant topic at the sixth event of the largest Ger- bilateral trade organisation in Germany, AmCham Germany.
man forum for exports and internationalisation centred
More info: www.messe-stuttgart.de/global-connect
around foreign trade developments in relations between Eu- #GlobalConnect19
Messe Stuttgart
New hall partnership
A s part of a marketing partnership with Messe Stuttgart,
the Luxembourg CERATIZIT Group secured the
naming rights to Hall 3 for the next ten years. The official
inauguration of the CERATIZIT Jacques Lanners Hall took
place during AMB 2018. The hall is named after the
company’s chairman of the executive board.
“The original idea behind hall naming is to create a connec-
tion to outstanding companies,” says Messe President
Ulrich Kromer, explaining the background to the naming
sponsorship. It allows industry to participate directly in the
costs for the new buildings at Messe Stuttgart. CERATIZIT
executive board member Thierry Wolter emphasises, “Since
our take-over by KOMET at the end of 2017, we now have
plants in Besigheim, Empfingen and Stuttgart-Vaihingen
three production centres all close to Messe Stuttgart. For
us it’s like a home game.” During the AMB, the CERATIZIT
Jacques Lanners Hall was the location of one of the Group’s
two stands.
The CERATIZIT Jacques Lanners Hall (Hall 3) now bears the logo
More info: www.messe-stuttgart.de
and name of the company’s executive board chairman. #MesseStuttgart
6 Message 3 | 2018
Moulding Expo TRADE FAIR HIGHLIGHTS
More MEX
S tarting in 2019, a forum for plastic
products will take place concurrent-
ly with the international trade fair for tool
Ulrich Kromer,
CEO of Landesmesse
construction, pattern and mould making Stuttgart GmbH.
(MEX). The forum is organised by the
GKV/TecPart – Verband Technische Kunst-
stoff-Produkte e. V. (Association for Indus-
trial Plastic Products): “With the new “Frowns?”
forum, we will attract even more decision-
It’s no surprise if businessmen frown when they look at what is
makers and prospective customers to
going on in the world today. The Turkish Lira is losing value. It
the trade fair,” explains Florian Nietham-
means that things will not be any easier for the Turkish industry.
mer, MEX Project Manager.
It’s a similar story in Iran. There, the developments have forced us
More info: www.messe-stuttgart.de/ to cancel our AMB Iran and the IBEX bakery trade fair for the time
moulding-expo
being. Brexit is still an open question and there’s no end to the
senseless trade war perpetrated by the USA. On the other hand,
German industry appears to be buoyant and continues to report
Messe Stuttgart trade surpluses - very much to the annoyance of the USA.
But when you read that investors have invested over 100
Messe in focus million Euros of tokens in Envion AG for the “ecological clean
mining” of crypto-currencies, many a frown becomes a
S ince 1988, Stuttgart photographer question mark. And when you read the judgement pronounced
Roland Halbe had placed creations by the Heilbronn social court declaring that “the way to the toi-
made by international architects in per- let is covered by insurance but not the time spent there”, it’s
spective. Now he has trained his large time for either frowns or question marks. The court’s reasoning
format camera on the prize-winning ar- does not make things any better: The way to the toilet is a reg-
chitecture of Messe Stuttgart – includ- ular urgent action that serves the continuation of work immedi-
ing the grounds around the Paul Horn ately afterwards and is therefore in the direct interest of the em-
Hall (Hall 10) and the Entrance West. In- ployer. The act in itself serves the employee’s own interest. It is
cluding areas where the landscaped an act of personal interest – and is therefore not covered by
gardens had not yet grown to full insurance! Sorry for this excursion into “human interest”. But
bloom during his first photo session in sometimes, reality is so absurd …
2007. “The large-format flowing shapes There are no frowns or question marks when it comes to busi-
of successful architectural buildings ness with our own trade fairs and our guest organisers. Despite
such as Messe Stuttgart can stir up
the fragile political situation in many countries, we are expect-
emotions due to their spatial presence
ing several highlights in autumn: AMB, Motek, interbad, SÜFFA,
and their interplay with light and shad-
parts2clean, Arbeitsschutz Aktuell, VISION, Composites, IVIFHO
ow. This is what I’d like to translate into
and Messe Stuttgart’s colourful autumn line-up. These exhibi-
the two dimensionality of an image,”
tions and the many congresses will help us achieve another re-
says Halbe, explaining his approach.
cord for sales revenue (around 175 million Euro) and operating
results in 2018. The situation in 2019 will then tone down again.
Nevertheless, we are starting in May 2019 with the new trade
fair for medical technology, T4M. It takes over from the Medtec
Europe event which has changed its location. Baden-Württem-
berg is the leading federal state for medical technology. This
is reason enough to start our own exhibition. Provided the
economic situation remains more or less stable, we will be able
to report another record in sales revenue and operating results
Perspectives: the Paul Horn Hall centre- by the end of 2020. We would also like to thank you, dear read-
staged by photographer Roland Halbe. ers, for this encouraging situation and trend. My sincere thanks.
More info: www.messe-stuttgart.de
#MesseStuttgart
Message 3 | 2018 7
COVER STORY Signs for the Future Viticulture and fruit production 4.0, digital farming, climate change, plant protection, resource conservation: INTERVITIS INTERFRUCTA HORTITECHNICA 2018 in Stuttgart will be addressing nothing less than the future of winegrowing and special crops. Drones and robots will soon be part of the daily vineyard routine.
A sustainable ap-
proach to irrigation
is becoming increas-
ingly important due
to climate change
(left). Machine dem-
onstrations for special
crops in the HORTI-
TECHNICA area.
W
inegrowing and fruit production are University HGU) and Manuel Becker, Head of the
possible without an app, but is it re- department at the State Education and Research
ally worth it? Stuttgart’s INTERVITIS Institute for Viticulture and Pomology in Weins-
INTERFRUCTA HORTITECHNICA, taking place berg (LVWO), these live demonstrations will in-
from 4 to 6 November 2018along with the 63rd clude drones for remote sensing and plant pro-
International DWV Congress, will be further ex- tection, as well as robots for phenotyping or
ploring this issue with hot topics such as viticul- work carried out on the vineyard. These robots
ture 4.0 and digital farming. The event will in- are equipped with a camera system and navi-
clude an exhibition, machine demonstrations, in- gate the vineyard autonomously; they are capa-
ternational congress, special shows and theme ble of detecting plant diseases, spraying pesti-
parks. The at times spectacular machine demon- cides or watering plants with signs of drought
strations, traditionally a highlight of
the technology trade fair for wine,
fruit juice and special crops, have “WE WANT TO PRESENT OUR VISITORS WITH
their sights set on the future. “We AN IN-DEPTH LOOK AT CURRENT ISSUES.”
want to provide our trade visitors Sebastian Schmid, Technology Department Director
with up-to-date, in-depth informa- at Messe Stuttgart
tion and promote the transfer of
knowledge through technological
solutions,” says Sebastian Schmid, Technology stress. Both the “Viticulture 4.0” and “Campus
Department Director at Messe Stuttgart. 4.0” theme parks will be highlighting digitali-
The latest developments in this area will be sation trends and presenting the products and
showcased during “Drones and Robotics”, a services on offer from young companies and
special show organised by the German Wine- innovative start-ups.
growers’ Association (DWV) and the German Taking place at the same time, the 63rd Interna-
Federal Ministry of Food and Agriculture tional DWV Congress will be exploring the tech-
(BMEL), taking place in the Paul Horn Hall (Hall nical and scientific aspects of digitalisation dur-
10). Under the scientific direction of Prof. ing a number of talks and discussions. “The Ger-
Hans-Peter Schwarz (Hochschule Geisenheim man Winegrowers’ Association (DWV) will be
COVER STORY
Wine-tastings
(right) and
state-of-the-art
distillery tech-
nology (far right)
are integral parts
of the Stuttgart
trade fair.
The latest fill-
ing technology:
Getting the
wine and juice
into the bottle.
10 Message 3 | 2018using the congress to highlight all the ways in example, can thus be reproduced during the
which digitalisation appears along the process breeding programme. This will facilitate, in the
chain, from the vineyard to the cellar to the sales foreseeable future, the sensor-supported assess-
floor. Scientists and consultants from Germany’s ment of yields, in turn alleviating wine cellar logis-
teaching and research institutes have contributed tics.” On the third day of the congress, technical
towards the development of the programme,” ex- meetings will address the important aspects of
plains DWV President Klaus Schneider. “To have wine tourism and architecture, ecological viticul-
such a gathering of high-calibre professionals from ture, wine marketing and cooperative systems.
both farming and wine-growing technology is In the “HORTITECHNICA” exhibition area, spon-
unique,” explains Prof. Schwarz from HGU. sored by the Deutsche Landwirtschafts-Gesell-
schaft e. V. (DLG – German Agricultural Society),
VITICULTURE. FUTURE. DANUBE REGION. the focus is on the technology and know-how
required for the cultivation of special crops – for
“The public conference on the first congress day example carrots, cabbage, lettuce and onions.
will be focussing entirely on ’Viticulture.Future. “Here, visitors are presented with information
Danube Region – The effects of climate change on spanning the entire value-added chain, from cul-
viticulture and wine tourism’,” explains DWV Gen- tivation to marketing,” explains René Döbelt,
eral Secretary, Dr. Rudolf Nickenig. It is taking Chairman of the DLG division on Exhibitions and
place on the initiative of the State Ministry of Organic Vegetable Producers from Saxony’s
Baden-Württemberg, as part of the German gov- Wurzen-Nemt. “The wide-ranging offer from the
ernment’s Strategy for the Danube Region. Profes- exhibitors, in addition to the machine demonstra-
sional delegations will be participating, along with tions, expert forum discussions and special
government representatives from the wine- themes, really make this event unique.” The
growing regions. Solutions for climate-related prob- “Special Crops” working group from the DLG
lems such as drought or damage by hail, as well
as the resulting crop failure, are on the agenda.
The second congress day will address future issues “WINE GROWERS ARE CURRENTLY FACED WITH
involving, for example, the digitalisation of water THE CHALLENGE OF KEEPING ABREAST OF
management in winegrowing. Organisers man- TECHNOLOGICAL DEVELOPMENTS.”
aged to secure Dr. Daniel Heßdörfer, Head of the Dr. Daniel Heßdörfer, Bayerische Landesanstalt für Wein- und Gartenbau
Thüngersheim Pilot Irrigation Project at the Bay-
erische Landesanstalt für Weinbau und Gartenbau
(LWG – Bavarian State Institute for Viticulture and Centre of Expertise for Agriculture will be in-
Horticulture), for the event. His take on it? Digital- volved in the comprehensive HORTITECHNICA
isation may not be able to reduce the impact of programme. This area will focus on effectively
climate change, it can however help to detect sharing the latest information regarding fertilisa-
problems earlier and counter climatic conditions tion, irrigation, application technologies and
by appropriate means. “Wine growers are current- plant protection.
ly faced with the challenge of keeping abreast of DLG has chosen to emphasise plant protection for
technological developments and making sound in- a reason. In recent years, the requirements to be
vestment decisions on this basis,” continues met in the special crops sector have changed con-
Heßdörfer. His colleague Professor Dominik Durn- siderably. The reasons for this are varied: climate
er from Weincampus Neustadt will also be attend- change, new pests and plant diseases, new
ing the congress, addressing the use of digital cultures, new cultivation methods, resistance to
measurement equipment for the precise regula- proven plant protection agents, new control meth-
tion of electricity and water consumption. Possi- ods, discontinuation, as well as the development
ble solutions here will be demonstrated during the and approval of new plant protection agents.
“Energy Efficient Viniculture” theme park at Should proven agents become ineffective, new
INTERVITIS INTERFRUCTA HORTITECHNICA. versions are not necessarily immediately available.
According to Prof. Reinhard Töpfer, Head of the The development of new plant protection solu-
Institute for Grapevine Breeding Geilweilerhof at tions requires a major research and development
the Julius Kühn Institute in Siebeldingen, vine cul- effort, especially for the small-scale cultivation
tivation stands to profit from digitalisation. “Im- of a wide variety of fruit, vegetables and orna-
age-based records allow for the retrospective as- mental plants.
sessment of vines,” explains Töpfer. “The charac- When it comes to application technology, the
teristic features of a seedling over the years, for focus is thus increasingly on greater precision
Message 3 | 2018 11COVER STORY
coupled with automatic activation and deactiva-
tion whenever possible. There is also an emphasis
on spraying crops in the quiet hours of the
afternoon or night when there is little wind, work-
ing accurately and under the most effective of
conditions. The development of under-carriage
and steering systems, as well as the further devel-
New practical opment of application technology, using spray
products for booms, sensors and nozzle technology for exam-
manual labour ple, also play an important role. State-of-the-art
on the vineyard. technology is required to ensure reduced quanti-
ties can be sprayed accurately and the drift is kept
as low as possible. Equipment such as mounted
sprayers or special plant protection technology,
Tractors and among other things, will be demonstrated along
other machinery a specifically built circuit in the Alfred Kärcher Hall
are on display at (Hall 8), along with the tractors appropriate for
the trade fair. use with special crops. Expert commentary will be
provided for all machine demonstrations. Trade
fair visitors can also obtain further information
material about the vehicles shown from the
manufacturers’ stands.
SEEING AND TASTING TECHNOLOGY
Seeing and understanding technology is one
thing, but can it also be tasted? The national and
international training and research institutes in
DWV’s tasting zone in Hall 4 believe that it can.
Here, trade fair visitors will have the opportunity
to taste wines that have been pressed and culti-
vated using new methods, and to discuss the
experience directly with the experts from the in-
stitutes involved. The DWV’s “Wine Lounge” also
provides an opportunity to network and share ex-
periences with colleagues, exhibitors and congress
participants. Talk shop in a relaxed atmosphere
while enjoying a glass of German wine.
The “Young Professional Day” with congress,
taking place on 5 November, will provide young
winegrowers, farmers and entrepreneurs with
extensive information regarding the professional
challenges ahead, while also giving them the
chance to make contacts and network with their
peers. This programme has been designed by
DWV together with the Bund der Deutschen Land-
jugend e. V. (BDL – Rural Youth Germany), as well
as the Young DLG. Industry newcomers will be
given important insights into current topics during
talks on stage at the DWV Lounge and in the DLF
Forum. This will then be followed by the Young
Professionals Party, taking place on the grounds of
the trade fair with DJ, catering and wine bar. After
all, the future can’t just be about hard work!
More info: www.messe-stuttgart.de/ivifho
#ivifho18
12 Message 3 | 2018In the phrase „service partner“ there are two words that we are
particularly fond of: „service“ and „partner“
Whether you want to hold a unique corporate event or you wish to have perfect
lighting for your trade fair stand: we deploy our extensive know-how and high-quality
equipment to develop tailor-made services perfectly shaped to your requirements.
What is more, we have been a partner of Messe Stuttgart for many years now and have an office
right here on site. Our services cover the whole range of event needs in the fields of rigging and
media technology – provided by a highly qualified team of professionals.
Audio • Lighting • Video • Rigging • Staging • Conferencing • Event-IT • Content Production
www.neumannmueller.comLOCATION STUTTGART
Delegates from politics, industry, science and the civil society met at Messe Stuttgart for the Strategy Dialogue of the Automotive Industry.
From automotive to mobility state no. 1
Promoting electric mobility and alternative drive systems; launching research projects to
produce battery cells: Baden-Württemberg gains momentum.
T he Strategy Dialogue of the Automotive Industry in
Baden-Württemberg (SDA) has started. The first twelve
pilot projects for the mobility change are already under way.
with guidance on how the transformation process of the
automotive industry might take place in the medium term.
The Medium-size Enterprise Mobility Initiative (MOM) allows
The Strategy Dialogue is planned to last for seven years and SMEs to plan sustainable mobility products and services and
the state government of Baden-Württemberg is positioning close any funding shortfalls with a minimum of bureaucracy
itself as the driving force to transform the leading automo- using “High-tech Mobility” innovation vouchers. Minister-
tive state into mobility state no. 1. One year after the start of President Kretschmann added that the “Mobility concepts
the Strategy Dialogue, delegates from politics, industry, for a zero-emission campus” competition had also started
science and the civil society took stock of progress for the got off to a successful start. The aim here is to develop eco-
first time at Messe Stuttgart. logical mobility solutions on the campus sites of universities
“The megatrends of electrification, digitisation, self-driving in Baden-Württemberg.
cars and sharing models have catapulted us to the middle of Starting in 2019, according to Kretschmann, the SAFE pro-
a new age of mobility,” said Minister-President Winfried Kret- ject will provide a full-coverage charging infrastructure for
schmann after the meeting. “That’s why we started off in May electric vehicles in Baden-Württemberg. “This means there
2017 with a unique format – an alliance between politics, in- will be an electric charging station every ten kilometres
dustry, science and the civil society – to make the transfor- throughout the entire state and a rapid charging station
mation of the automotive industry in Baden-Württemberg every 20 kilometres,” said Kretschmann. The state’s fleet will
into a success for companies, workers but also for our envi- also be gradually equipped with environmentally friendly ve-
ronment and health.” The state has therefore started twelve hicles and a centralised purchasing system. During the event,
pilot projects with investments totalling 20 million Euro. The the Minister-President and Professor Dr. Thomas Hirth, Vice
projects include a technology calendar which acts as a President for Innovation and International Affairs at the Karls-
roadmap to provide small and medium-size enterprises (SME) ruhe Institute for Technology, announced a declaration of in-
14 Message 3 | 2018THREE QUESTIONS FOR:
2 | What steps are you taking to achieve this?
We are taking a two-pronged strategy. As the terraces can only be
Timo Saier, Dipl.-Ing. (FH) tended by manual labour, this additional work has to be reflected
Viticulture & Enology, Director of the in the price of the wines. But then this is only possible with grapes
Wine Estate of the City of Stuttgart.
of higher quality. It also explains why in future we will be market-
ing a “Cannstatt Zuckerle” produced also with a Merlot variety in-
stead of only Trollinger. Secondly, we will plant a large proportion
of new vines that are resistant to fungal attack. They require much
1 | The wine estate of the City of Stuttgart is making a new less or even no plant protection agents at all. This will save costs
start under your management. Why? and is also ecologically sustainable, which is the main issue.
We want to give the wine estate a new image. Our aim is to 3 | The wine estate has received clear instructions when it
produce wine of a higher quality and highlight the taste produced comes to ecology. How are you putting this into practice?
by regional soils with white grapes such as Riesling, Chardonnay Ecological viticulture requires more labour, resulting in higher
and yellow muscat and new red grapes such as Merlot and Syrah. costs. To cover these, we must become more efficient. Starting in
We harvested a lot of criticism when we uprooted half the 2019, the first step is to eliminate glyphosate completely. On top
cultivation area of Trollinger grapes. In future, we prefer to of that, we will plant a much larger area of fungus-resistant vines.
produce less Trollinger but then raise its quality. In addition, Third step will be to apply ecological plant protection in all vine-
we intend to optimise our vineyard and cellar operations and yards. But everything else must then be on the right footing: staff
adapt our marketing to a different variety of wines. This is the only structure, equipment and the sale of wines at an economically
way in future to increase the efficiency of the enormous amount realistic price. All that cannot be achieved overnight. The main
of work that goes into tending the vines on the steep vineyard thing is, though, that the wines must have a high quality. Few cus-
terraces in the city. tomers are prepared to pay more just out of love for ecology.
IHR VORSPRUNG
durch unsere Lösungen
Offizieller Vertragspartner der Landesmesse Stuttgart
tention and a fuel project entitled “re-
Fuels – Re-considering fuels”. This pro-
ject focuses on regeneratively pro-
duced synthetic fuels which may be-
come an alternative to fossil fuels in the
same way as electric mobility. Together
with the federal government, the state
is planning two research projects on
erfolgreich
battery cells. The “DigiBattPro4.0” pro-
ject intends to develop a competitive
VERNETZEN
mass-production technology based on
the principles of Industry 4.0.
The future of electrified mobility is also
the focus of the “elect! Exhibition & . Elektrotechnik
Conference”, a new international plat- . Gefahrenmelde- und Sicherheitstechnik
form consisting of a congress and . IT- und Kommunikationslösungen
accompanying exhibition. It will take
place at Messe Stuttgart on 8 and
9 October 2018 (please read more on
page 28 of this edition of Message).
More info:
www.baden-wuerttemberg.de
Hoppenlaustr. 3-5
70174 Stuttgart
Tel. 0711/22 00 778-0
info@ziegler-systemhaus.de
www.ziegler-systemhaus.deLOCATION STUTTGART
STUTTGART FACES:
dated state of swimming pools is ever-present, not to mention
the backlog of renovation work. It even goes as far as the
Alexander Albrand, Managing closure of some facilities.
Director of Pool Operators Stuttgart. However in Stuttgart, we are well prepared and our 2030
development plan for swimming pools and baths represents a
solution to retain these facilities in Stuttgart and make them
more attractive in order to provide Stuttgart residents with
Next stop: the future! modern swimming and recreational activities and offer sports
facilities for schools and clubs.
For many years, swimming has been one of the most popular Our first step was to conduct a customer survey in a bid to raise
leisure activities – not only for me personally. Swimming pools the attractiveness of our activities and services on offer even
and baths are among the most frequented recreational facili- further. After that, we assessed the modernisation requirements
ties in the whole of the Federal Republic with over 400 million in all baths and then derived a package of measures listed by
visitors every year. In 2017, the varied activities offered by the priority. In total we will certainly be faced with a sum of around
16 indoor and outdoor swimming pools and mineral baths in a million in order to maintain and expand the scope of swim-
Stuttgart attracted over two million visitors. The mineral baths ming and bathing facilities in the coming years.
are even unique because of their different mineral springs. The modernisation steps proposed by Stuttgart baths are now
The continuous expansion, modernisation and enhancement of well under way with major projects such as the general over-
the swimming pools and baths is an enormous challenge for all haul of our traditional Mineral Baths in Berg or the kick-off
towns and municipalities due to the considerable expense for a new Stuttgart swimming sports centre, the “Sportbad
involved. In my opinion, the struggle to cope with the dilapi- NeckarPark“. Next stop: the future!
MESSAGE SERIES: enjoyStuttgart
Jigger & Spoon
Message presents selected bars and venues in Stuttgart and the surrounding
region for you to try out.
O riginal, high class, unique. The concept of the Jigger
& Spoon bar in Stuttgart’s Hospitalviertel (Hospital
District) is in a class of its own. The bar is situated in the
second basement floor of an old underground vault. The
nameplate “Jigger & Spoon” at street level is the only in-
dication of the bar’s location. It is open seven days a week
from 5 pm to 3 am (until 4 am at weekends). Admission is
by pressing a bell at the entrance door, true to the mod-
el of the original New York bar. A maximum of 150 guests
are allowed admission at any one time. The bar has seat-
ing for 85 customers. The interior is elegant with dark old-
style wood panelling. The well-known bartenders Eric
Bergmann and Uwe Heine offer classic beverages as well
as their own creations. Among other drinks, they stock
about 60 different types of gin. In the smokers’ lounge,
customers are served a selection of exquisite cigars from
Old-style elegance in a former vault: the Jigger & Spoon. the bar’s own humidor. By the way, the bar’s name is de-
rived from the bartender’s tools of the trade: a jigger,
More info: www.jiggerandspoon.de which is a measure used in mixing drinks, and a spoon.
16 Message 3 | 2018DAS AUSSTELLER-HOTEL
Innovative region Stuttgart Möglichst nah
The Stuttgart region boasts with excellent
universities and research institutions. In am Zuhause
this issue: the University of Hohenheim.
The University of Hohenheim combines modern faculties and
lecture theatres with the most attractive campus in the state.
U nique and individual: the University of Hohenheim is the
oldest university in the Stuttgart region and is highly
specialised. It was founded in 1818 after a time of devastat-
ing famines. Besides its faculties for basic research, the uni-
versity feels obliged to preserve its traditional roots by
developing innovative solutions for urgent social problems.
Unlike other universities, the University of Hohenheim can fall Ihr Zuhause während des
back on a whole range of academic disciplines – certainly a
Messeaufenthalts in Stuttgart.
unique trait in Germany. Today, it is the number one centre
in Germany for agricultural research and food sciences. It is
also a leading centre in the fields of natural, economic, social Hotelapartments mit Küchenzeile,
and communication sciences. This combination is ideal reichhaltigem Frühstücksbuffet und
for solutions from a single source when it comes to many Hotelservice zum günstigen Preis.
challenges facing the world today. It is also the reason why
the University of Hohenheim maintains a global network of
Nur 9 km vom neuen Messegelände
many strong partners.
Besides its content-based qualities, the ambience is just right. und dem Stuttgart-Airport entfernt.
The campus of short distances around the baroque palace of
Hohenheim is regarded as the finest in the state and is situat-
ed in a setting of historical parks and botanical gardens. The
lecture theatres, faculties, canteen and libraries are grouped
around the palace. The University is located south of Stuttgart,
a few minutes from the airport, Messe Stuttgart and the auto-
bahn and a mere ten kilometres from the centre of Stuttgart.
More info: www.uni-hohenheim.de
Tel. 0049(0)7157-7360
www.residenz-hotel.de
Message 3 | 2018 17TRADE FAIRS – MARKETS Tourism expertise from a single source Enhancing the leading holiday exhibition in Eastern and Central Germany, creating addi- tional synergies for the holiday exhibition CMT and the destination Baden-Württemberg: The Lifestyle & Leisure Team at Messe Stuttgart is enjoying a flying start with TC Leipzig. 18 Message 3 | 2018
Whether individual travellers, families or package holidaymakers, The caravanning section of the public exhibition in Leipzig will
the tourism section of Touristik & Caravaning (TC) Leipzig has contain the latest models from every important manufacturer of
something to cater for every taste. mobile homes and caravans.
S o much experience simply had to be pooled. The Stutt-
gart holiday exhibition CMT and the exhibition organiser
FLEET Events are cooperating for the first time in Touristik &
aged to attract every important manufacturer of mobile
homes and caravans to TC Leipzig 2018”, enthuses v. Vacano.
“The extensive accessories section will contain every impor-
Caravaning (TC) Leipzig from 21 to 25 November 2018. The tant industry representative. And every relevant brand will
objective is to continue expanding the largest and most im- also be take part in the large tent exhibition.”
portant holiday exhibition in Central and Eastern Germany. Project Manager Ott adds: “Visitors to TC Leipzig will be
“Over the last five decades, CMT has enabled us to gain a able to see leisure vehicles in every price category, size and
great deal of experience in the areas of tourism and caravan- type. During the anniversary celebrations ‘30 years of
ning,” emphasises Roland Bleinroth, President of Messe California’, VW will present the prototype ‘Grand California’
Stuttgart and responsible for CMT. “In future we will demon- for the first time at a public exhibition.” Visitors to the ex-
strate this collective expertise not only in Stuttgart and at hibition can also look forward to first-class advice for DIY
CMT China in Nanjing, but also in Leipzig.” installers, attractive camping parks and destinations, a
family-friendly accompanying programme and special offers
SYNERGIES FOR LEIPZIG AND STUTTGART such as mobile “tiny houses”.
The first “Car Parking Summit” for decision-makers from local
Bleinroth expects this expertise to produce positive effects authorities, towns and car park operators will be held at TC
for TC Leipzig, CMT in Stuttgart, their domestic and interna- Leipzig on Thursday, 22 November 2018. The focal points of
tional exhibitors in general, and holiday destinations in this special event for tourism professionals will be talks and
Baden-Württemberg in particular. “With TC Leipzig we are numerous best practice examples. “Just like CMT, TC will be
offering our CMT exhibitors another attractive exhibition developed into an industry platform,” says v. Vacano de-
platform and are building a bridge for them to the market in scribing the new professional format in Leipzig. “We are
Eastern and Central Germany. And in return, we will attract therefore organising a Car Parking Summit and a special pro-
new customers to the exhibition venue of Stuttgart.” gramme for travel agents there this year for the first time.”
The conceptional and organisational competence of the
Stuttgart CMT Team headed by Guido v. Vacano, Vice Pres- ATTRACTIVE SPECIAL AREAS
ident Lifestyle & Leisure Trade Fairs and Exhibitions, is al-
ready proving very successful. Visitors can look forward to an The “Bike & Outdoor” section at TC Leipzig will reflect all
attractive programme during TC Leipzig at the end of No- facets of bicycles and the outdoors: from scooters and fold-
vember 2018. Around 500 exhibitors, clubs and associations ing bikes through to work bikes and S-pedelecs. It will be ac-
from approximately 30 countries will be represented in the companied by a large “testival”- area for trying out all kinds
exhibition halls. “The programme on the show stage featur- of bikes. The most important e-bike manufacturers will be
ing talks, demonstrations and multi-vision shows will also turn present. Thomas Huber, one of the well-known “Huber-
TC Leipzig into an experience for the whole family,” says buam” (Huber boys), will create a real buzz among outdoor
Andreas Ott, Project Manager for the holiday exhibition. fans. Just like at CM, the extreme climber, base jumper and
“Thanks to the good contacts of the CMT Team we were survival specialist from Upper Bavaria will talk about his ad-
able, for instance, to acquire a large number of new coun- venture expeditions. In the “Fascinating Cruise” section sev-
tries, manufacturers and dealers for Leipzig in the tourism eral new exhibitors are coming on board straightaway and
and caravanning section,” emphasises v. Vacano. “For exam- will present the latest trends in this type of holiday. “Gour-
ple, the Team with Project Manager Andreas Ott has man- met holidays” will be another new key topic in Leipzig in
Message 3 | 2018 19TRADE FAIRS – MARKETS
the spectacular glass hall of the trade fair centre. It will invite The Lifestyle & Leisure Team will also come up with new offers
visitors to taste craft-produced treats from their next holiday for CMT 2019 in Stuttgart from 12 to 20 January 2019. For
country – international specialities, special oils, cheese and example, the key topic of “Outdoor regions in Baden-Würt-
meat specialities, spirits and delicacies – on a long table and temberg”, a cooperation agreement between Messe Stutt-
then take these items home. “We were only able to create gart and Tourismus Marketing GmbH Baden-Württemberg
this focal point through the food competence of our Lifestyle (TMBW), will then attract even more guests to the exhibition
& Leisure Team,” stresses Vice President v. Vacano. In the and Baden-Württemberg (you can also read about this in
tourism section the employees of Messe Stuttgart also suc- the interview below with Guido Wolf, Baden-Württemberg
ceeded in arousing the enthusiasm of the spa and holiday re- Minister of Tourism).
sort Freudenstadt in the Black Forest – after CMT China – for
TC Leipzig. The Federal Horticultural Show in Heilbronn will CMT 2019: OUTDOOR AWARD BADEN-WÜRTTEMBERG
also be present there.
“Public exhibitions must have regional roots if they are to In cooperation with the holiday exhibition CMT and the media
be successful. We are therefore delighted that we were able partner Stuttgarter Zeitung/Stuttgarter Nachrichten, TMBW
to integrate the former ‘Fernlicht‘ in TC Leipzig,” says has organised a highlight for the first time, i. e. the presenta-
v. Vacano. Under the new name “Klinger Fotokosmos” brand tion of the Outdoor Award Baden-Württemberg 2019 for ex-
suppliers and international professional exhibitors from the emplary destinations. Both a jury award and a public award
area of travel photography will present their products there will be presented. There will be an initial foretaste of this
on 24 and 25 November 2018. Photography fans will be able at Familie & Heim from 17 to 25 November 2018 in Hall 4.
to obtain information from professionals and test and pur- The cultural partner of CMT 2019 is the Federal Horticultural
chase their products. This format could also attract more vis- Show which will take place in Heilbronn from 17 April to 6
itors to Stuttgart in future. “We are also currently examining October 2019 on an area of almost 40 hectares between the
a special travel photography section for CMT,” says Old Neckar and the Neckar Canal. The caravanning partner
v. Vacano reflecting on synergies for the home location. region of CMT 2019 is the Austrian federal state Carinthia.
“Generally speaking, we were also able through our work for
More info: www.messe-stuttgart.de/tc
TC Leipzig to intensify our long-standing partnerships with
www.messe-stuttgart.de/cmt
the caravan and tourism industry even more.” #tcleipzig / #CMT19
INTERVIEW:
than 150 years of hiking history. The just under 150 certified
Guido Wolf, Member of the Baden- quality and premium footpaths, which satisfy the most modern
Württemberg State Parliament, demands, show how successfully this tradition has been main-
Baden-Württemberg Minister of tained right up to the present day. No other German federal
Tourism and President of the Baden- state contains so many certified footpaths. The situation is
Württemberg Tourism Association. similar with the current 13 ADFC Star Routes. New, innovative
and unique natural experiences are also being added conti-
nuously, for example the trekking camps in the Black Forest or
1 | Nature tourism and outdoor holidays have been increa- the recently opened hanging bridge in Bad Wildbad.
sing in popularity for many years. How important are nature- 3 | What are you planning to do in order to continue promo-
based holiday forms for tourism in Baden-Württemberg? ting and marketing nature holidays and outdoor tourism?
Baden-Württemberg offers scenic diversity that is unparalleled During CMT 2019, Tourismus Marketing GmbH Baden-Würt-
in Germany. With holiday regions such as the Black Forest, temberg, Messe Stuttgart and the media partner Stuttgarter
the Swabian Alb and Lake Constance, nature has always Zeitung/Nachrichten will present the “Outdoor Award Baden-
played an important role for guests in our federal state. Württemberg“ for the first time. The aim of this Award is
Almost two thirds of all holiday trips in Baden-Württemberg to show the extraordinary natural experiences in our holiday
are connected with nature. This means that our holiday guests region. We are convinced that there is already a very large
go hiking, climbing, cycling and canoeing or undertake other number of them. The Award will also be an incentive to conti-
activities in our natural and cultural landscapes. Enjoying nue developing innovative offers at the destinations. This is
nature is therefore the most important reason for a holiday also the only way in which we will be able to attract new
in Baden-Württemberg. guests in future. Every visitor at CMT is cordially invited to
2 | What can Baden-Württemberg actually offer nature attend the presentation of the Award on 17 January 2019.
holidaymakers? What offers now still impress people? Baden-Württemberg will also be more widely represented than
With our two hiking associations, the Swabian Alb Association in the past as a special partner of CMT 2019 in the outdoor
and the Black Forest Association, we can look back on more section of the exhibition.
20 Message 3 | 2018TRADE FAIR CALENDAR
08. – 10.10. elect!
Exhibition & Conference
Reliable removal
of contamina- 08. – 11.10. Motek/Bondexpo
Int. Trade Fair for Automation in Pro-
tions is an
duction and Assembly/Int. Trade Fair
important part for Industrial Bonding Technology
of stable and
12. – 13.10. FACHDENTAL Südwest
quality-oriented
Most important trade fair for dental
production. medicine in south Germany
parts2clean
20. – 22.10. SÜFFA
informs trade
The trade fair for the meat industry
visitors about
the latest state 20. – 21.10. wir heiraten!
The wedding fair
of the art.
23. – 25.10. Arbeitsschutz Aktuell
Trade fair and Congress
23. – 26.10. interbad
International trade fair for swimming
pools, saunas and spas with
parts2clean Congress for the Recreational and
Medicinal Bath Industry
Economic processes 04. – 06.11. INTERVITIS INTER-
W
FRUCTA HORTITECHNICA
hether lightweight construction, changed production
Technology for wine, juice & special
and coating technologies, new materials and material crops
combinations, digitalisation of production, miniaturisation,
06. – 08.11. VISION
electric mobility and autonomous driving, these trends are
Leading world trade fair for machine
leading to higher demands on component and surface clean- vision
ing. “The range of solutions from exhibitors at this year’s
16. – 18.11. Slow Food Market
parts2clean is therefore designed to satisfy both current and
Zurich The trade fair for good taste
future requirements relating to component cleanliness with
process reliability and cost-efficiency,” says Olaf Daebler, 16. – 25.11. Messe Stuttgart’s
autumn line-up
Global Director parts2clean at Deutsche Messe AG.
with: Mineralien, Fossilien, Schmuck
(16. – 18.11.), Autotage Stuttgart
FUTURE-PROOF COMPLIANCE WITH REQUIREMENTS (23. – 25.11.), Familie & Heim
(17. – 25.11.), ANIMAL (17. – 18.11.),
DIE BESTEN JAHRE (19. – 20.11.),
“In addition to current demands such as increased energy
Modell + Technik (22. – 25.11.),
and resource efficiency of the cleaning process, these Spielemesse (22. – 25.11.), KREATIV
future-oriented topics will be one of the focal points of the (22. – 25.11.), BABYWELT (23. – 25.11.),
exhibitors at the forthcoming parts2clean,” says Daebler. eat&STYLE (23. – 25.11.), veggie &
frei von (23. – 25.11.)
“Trade visitors from a wide range of industries, e. g. the au-
tomotive and component supply industry, medical tech- 21. – 25.11. Tourismus & Cara-
nology, mechanical engineering, aerospace, precision vaning (TC) Leipzig
The holiday exhibition
and micro engineering, optics, electronics, the semiconduc-
tor industry and coating technology, will find at parts2clean 05. – 06.12. ARCHITECT@WORK
from 23 to 25 October 2018 the suppliers, products and
06. – 08.12. IBATECH Izmir
services with which they can perform their individual tasks in International trade fair for the bread,
a stable and economical manner.“ confectionery, ice cream and
That’s because the reliable removal of particular and film chocolate industry
contaminations is an integral part of a stable and quality- 07. – 09.12. RETRO CLASSICS®
oriented production in the age of Industry 4.0. This should BAVARIA (Nuremberg) The season
be guaranteed along the entire production and supply chain. finale for historic and classic cars
The requirements in each downstream process define the 12. – 20.01. CMT
cleanliness demands that have to be fulfilled in this respect. The holiday exhibition
More info: www.parts2clean.de
#parts2clean
Message 3 | 2018 21TRADE FAIRS – MARKETS
The atmosphere must be right to turn a sauna session into a genuine experience: the sauna industry presents its innovations at interbad.
Sauna and wellness trends at interbad 2018
State-of-the-art technology, innovative trends for swimming pools, saunas and wellness:
the swimming pool and sauna industry meets at interbad in Stuttgart.
S tress at work and in everyday life, wellness as a regular
break: wellness activities are now part of everyday life for
many people. This means that high demands are placed on
People also like to indulge in something special, primarily in
hotels and spa centres. Whether grottos, caves, jungle land-
scapes or large glass fronts with a panoramic view, wellness
these special moments. A survey conducted by the hotel chain areas are also being designed and constructed even more
Wellness Hotels & Resorts and the wellness holiday organiser opulently. The offers themselves also extend from event and
beauty24.de in 2017 proves that more and more people could theme infusions through to a disco bus with an integrated
imagine enjoying a wellness holiday not only with their partner, sauna (a trend from Finland). The skilled personnel at well-
but also with friends. Over 80 per cent of the respondents treat ness centres must therefore cope with high demands. The
themselves to at least one wellness holiday a year, a develop- European Wellness Institute and the IST Study Institute offer,
ment that is also confirmed by the German Sauna Association. for example, related training courses as a wellness manager
or a spa manager.
interbad 2018, which will be held from 23 to 26 October
2018, will examine this topic for the first time in the interbad
Career Centre. Young professionals and specialists from spas,
wellness centres and swimming pools will be able there to
obtain information about training and advanced training
opportunities, as well as current job vacancies. As part of the
67th Congress for the Recreational and Medicinal Bath
Industry during interbad, experts and industry representa-
tives will discuss key questions in future, for example the
opportunities afforded by digitalisation when planning and
operating swimming pools and baths.
More info: www.messe-stuttgart.de/interbad
Modern wellness facilities are now a must in hotels and resorts. #interbad18
22 Message 3 | 2018You can also read
