SHOWS THAT DELIVER! - BBC Good Food Show
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SHOWS THAT DELIVER!
“An excellent experience. Lots to do and see with 3 stages giving
demonstrations and recipe ideas. The variety of products available was
exceptional.”
“So much to enjoy including cookery demonstrations, food and drink to
sample, delicious food to buy.”
2019 Visitors
The BBC Good Food Shows attract
over
150,000
food enthusiasts from across the
country each year
Over 900
unique exhibitors and sponsors
took part in 2019
We reach
6 million
through our associated Marketing
and PR campaigns
Our visitors spent an impressive
£22 million
at the shows in 2019
WHY JOIN US?
• Events leave a lasting impression
• Build brand awareness, launch new products
and boost sales
• Reach a highly engaged foodie audience, with
visitors spending on average 5-6 hours at the
events, which equates to watching or listening
to over 660 broadcast adverts
• Build your connections and client database. 69%
of visitors surveyed two weeks after attending
live events said they had already recommended
or would be recommending brands they had
seen at the event
86%
ABC1
£131
Average spend at Show
17 June – 20 June 2021
75,000 visitors 48
Average age
Combined visitors with BBC Gardeners’ World Live
74% 26%
female male
74%
ABC1
£121
Average Spend at Show
25 – 28 November 2021
51
70,000 visitors Average age
80% 20%
female male
Our audience
Affluent Professionals Successful Families Steady Families Comfortable Seniors
45-60 years 36-45 years 36-45 years 60+ years
£100k – £149k income £70k - £100k income £40k - £49k income £100k - £149k income
Senior managerial positions Advancing careers Majority in full-time work Retired
Sainsbury’s & Waitrose shoppers School-aged children School-aged children Countryside dwellers
Online shoppers Sainsbury's & Waitrose shoppers First to have latest technology Ample leisure time
Social media activists Online shoppers Like to be self-sufficient
Social media activists
WAYS TO SHOWCASE
YOUR BRAND
• Align your brand to one of our features,
from our Big Kitchen, to interactive
workshops or BBC Good Food Restaurant
• Create a bespoke, brand experience to
engage your target audience
• Retail, sample and raise brand awareness
through a shell scheme or space only stand
• Marketing opportunities through the pre-
show campaign and wider BBC Good Food
brand across print, digital and social
THE BIG KITCHEN WORKSHOPS BBC GOOD FOOD STAGE VIP LOUNGE BBC GOOD FOOD RESTAURANT BESPOKE FEATURES
WHO HAVE WE WORKED WITH?
CASE STUDY LEXUS Since 2014, Lexus has been the Headline Sponsor of the BBC Good Food Shows. This agreement has offered ample branding and experiential opportunities across the UK for the car giant. As the headline sponsor, Lexus is integrated in to varied editorial features across the shows. This has included the Lexus Lunch club which was launched in 2018 and sponsored Supper Clubs across the UK. Lexus is constantly at the forefront of show opportunities and its brand integrated into every marketing output. Aligned target audience The BBC Good Food Shows provide the perfect audiences that Lexus seek to target. Sponsoring the shows provides Lexus with the perfect opportunity to communicate its brand messaging to the affluent professionals and successful families that it targets as prospective buyers. Market Share The BBC Good Food Show car parks are full of competitor vehicles to Lexus. With 75% of visitors exploring a Lexus close up, the company successfully positions itself in front of mind, stealing back market share from the likes of BMW, Mercedes Benz and Audi. No pressure environment As the one and only car manufacturer present, Lexus avoid any brand dilution or competition that they might find at a car show, for example. This dominance has resulted in strong test-drive booking figures onsite at the events.
CASE STUDY TRAVELSPHERE Objective To position Travelsphere as the go to holiday/destination brand specialising in escorted holidays, through face-to-face interaction with their target customer demographic. Align the brand with food and raise awareness of their range holidays and destinations. Capture data in an interactive setting. What we did Travelsphere were the Headline Sponsor of the Big Kitchen for the BBC Good Food Show Summer and BBC Good Food Show Winter from 2017 onwards. As the largest demonstration theatre at the show, the Big Kitchen has an audience of 1,500 visitors in each session, featuring chefs including Tom Kerridge, Michel Roux Jr, Nadiya Hussain and Mary Berry. Two dedicated “Taste the World with Travelsphere” sessions took place each day, with increased Travelsphere brand messaging a focus on a specific destination e.g. the Amalfi Coast. A physical stand presence at the show, was primarily focused on data capture through a competition metric. Results 80% of visitors to the show have not previously been on an escorted holiday. Following the show, 75% of visitors surveyed said they are now more likely to book a future holiday with Travelsphere.
CASE STUDY COLE & MASON Objective To raise awareness of the full range of Cole & Mason products, including new herbs and spices, which included sampling and face to face engagement from a bespoke Cole & Mason stand. Carried out market research to understand consumer buying habits to influence range of products through retail. What we do Cole & Mason were the Headline Sponsor of the Seasonal Kitchen at the BBC Good Food Show Winter 2018, and the Summer Kitchen at the BBC Good Food Show Summer 2019. There were two dedicated sessions a day at each show on the stages led by Cole & Mason and a recipe page was included in the Show Guide. Products were also used in every cooking demonstration. This activity was supported by a physical stand presence adjacent to the feature. Results 51,000 visitors saw Cole & Mason products demonstrated on the Summer Kitchen, which in combination with the brand’s inclusion in the pre show marketing campaign to drive at show engagement, led to 43,000 visits to their stand at each show. A quarter of people who visited the stand made a purchase at the show, leading to over 10,000 transactions across the four days.
CASE STUDY NAKD WHOLEFOODS Objective Raise awareness of the diverse range of Nakd’s products. To sample and retail to visitors, raising awareness of new product ranges including ‘Posh Bits’ through face to face engagement with visitors. What we did Nakd Wholefoods was the sponsor of the Healthy Kitchen at the BBC Good Food Show Summer. Brand messaging was delivered before every session and products given out to all visitors attending the sessions. This activity was supported by a physical presence at the show, where visitors could find out more about Nakd and their products. Visitors were also able to sample and buy products at Nakd’s stand. Results 70% of visitors were unaware of the full range of Nakd products before attending the show, with 55% never having tried a Nakd product before. 62% of visitors are now more likely to purchase Nakd products following their attendance at the show.
Contact
Rachael Clarke
Head of Commercial
Rachael.clarke@riverstreetevents.co.uk
0207 150 5106
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