Shake things up with Joico Shake Series Page 8-9 - Cosmoprof
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MARCH | APRIL | 2018 | US Shake things up with Joico® Shake Series Page 8-9 WELLAPLEX™ New Bonding Technology Page 10-11 Save up to 30% on Pucks Page 7 Photo Courtesy of Joico®
2018 PROMOTIONAL SALON PLANNING MARCH | APRIL | 2018 | US Features • Business Pulse . . . . . . . . . . . . . . . . . . . . . .3-5 • Hairspray Sale. . . . . . . . . . . . . . . . . . . . . . . . 6 • Puck Sale. . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 • On the Cover Brand Spotlight. . . . . . . . . . 8 • Color Focus. . . . . . . . . . . . . . . . . . . . . . . . 9-17 • Care & Styling . . . . . . . . . . . . . . . . . . . . 17-22 10-11 WELLAPLEX™ New • Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . .21, 23 Bonding Technology • Nailcare. . . . . . . . . . . . . . . . . . . . . . . . . 24-25 8-9 Photo Courtesy of Wella™ • Cosmetics/Skincare.. . . . . . . . . . . . . . . . . 26 Shake things up with • Salon Furnishing & Design. . . . . . . . . . . . 27 Joico® Shake Series Photo Courtesy of Joico® Calendar MARCH On the Cover • National Women’s History Month • Hairspray Sale Joi is at the heart of • Daylight Savings March 11 • Artist Appreciation Sale March 11-12 everything at Joico. • St. Patrick’s Day March 17 Product innovations • First Day of Spring March 20 are designed to return APRIL hair to its strongest, 6 • Easter April 1 Hairspray Sale • Earth Day April 22 shiniest, healthiest • National Hairstylist state—after just one Appreciation Day April 30 use, and with every use that follows. The tagline introducing the “the joi of healthy CosmoProf ® hair,” is a message BESTSELLER seal that communicates Products featuring our BESTSELLER positive emotion and seal are top sellers and beauty pro unparalleled science. It’s favorites. They’re what your peers reach for time and time again. Keep an eye out more than just for the BESTSELLER seal — it’s a solid a promise; it’s a indication of which products you guarantee. should check out. You’ll see it here in Salon Insider, in-store and online. 7 Save up to 30% on Pucks Photo Courtesy of Paul Mitchell® Contents AG Hair. . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Framesi®. . . . . . . . . . . . . . . . . . . . . . . . .16-17 Pibbs® . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 American Crew®. . . . . . . . . . . . . . . . . . . . . 7 GIBS Grooming. . . . . . . . . . . . . . . . . . . . . . 7 Piu Saloni. . . . . . . . . . . . . . . . . . . . . . . . . .27 BaBylissPRO® . . . . . . . . . . . . . . . . . . . . . .23 GHD. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23 Pink Pewter. . . . . . . . . . . . . . . . . . . . . . . .26 Belvedere®. . . . . . . . . . . . . . . . . . . . . . . . .27 Goldwell. . . . . . . . . . . . . . . . . . . . . . . . . 7, 19 Puresana®. . . . . . . . . . . . . . . . . . . . . . . . . .27 Bosley. . . . . . . . . . . . . . . . . . . . . . . . . . . . .22 Hempz®. . . . . . . . . . . . . . . . . . . . . . . . . . . .26 Pharmagel® . . . . . . . . . . . . . . . . . . . . . . . .26 Celeb® Luxury. . . . . . . . . . . . . . . . . . . . . . 14 Joico®.. . . . . . . . . . . . . . . . . . . . . . . . . . . .8-9 Phytodess.. . . . . . . . . . . . . . . . . . . . . . . . 20 CND®. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 Kadus.. . . . . . . . . . . . . . . . . . . . . . . . . . . 6, 11 Rusk®. . . . . . . . . . . . . . . . . . . . . . . . . . . . 6, 14 Collins® . . . . . . . . . . . . . . . . . . . . . . . . . . . .27 Kenra Professional®. . . . . . . . . . . . . 6-7, 13 Schwarzkopf. . . . . . . . . . . . . . . . . . . . . . . 15 ColorProof. . . . . . . . . . . . . . . . . . . . . . . . .22 KMS® . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Sebastian. . . . . . . . . . . . . . . . . . . . . . . . . . .6 Design.ME.. . . . . . . . . . . . . . . . . . . . . . . . 20 Morgan Taylor®. . . . . . . . . . . . . . . . . . . . .25 Smart Step®. . . . . . . . . . . . . . . . . . . . . . . .27 DevaCurl®. . . . . . . . . . . . . . . . . . . . . . . . . . 18 MoroccanOil®. . . . . . . . . . . . . . . . . . . . . . 20 The Balm.. . . . . . . . . . . . . . . . . . . . . . . . . .26 Esquire Grooming . . . . . . . . . . . . . . . . . . . 7 #mydentity™. . . . . . . . . . . . . . . . . . . . . . . 13 TIGI®. . . . . . . . . . . . . . . . . . . . . . . . . . . 6-7, 14 Farouk®. . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Nioxin®. . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Varis®. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Footsie Bath. . . . . . . . . . . . . . . . . . . . . . . 27 OPI®. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24 Wella Professionals™. . . . . . . . . . . . . . 10-11 Framar™ . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Paul Mitchell®. . . . . . . . . . . . . . . . . . . 6-7, 21 For orders to ship or account questions, shop online 24/7 at cosmoprofbeauty.com call 800.362.3186 M–F: 8 am–8 pm (EST) Photo Courtesy of Wella™ Professionals 2 | salon INSIDER cosmoprofbeauty.com
#momboss Mother’s Day is May 13! Consumer spending on mom’s special day is on the rise, with over $23 billion spent last year. According to the National Retail Federation Start planning options for your salon now. Think about offering special discounts, services and gift cards—or host a social media contest to give a grand prize to a deserving #momboss! Pantone Color of the Year 2018 Purple Shall Reign Ultra Violet. The name may inspire Discover a world of ethereal wonder flashbacks to action thriller heroine, and take your creativity to new Violet Song, or to the one and only Prince. heights. Stay tuned to experience the For fashion and beauty, it represents magic, coming soon to CosmoProf®. empowerment, imagination, originality and vision, according to the Pantone Color Institute. What could be more inspiring for you as a beauty pro? Purple is futuristic and represents innovation for 2018. Prepare to make purple “reign.” Pantone 1/18/18 8:10 AM 18-3838 dd 2 5x13.25.in eader13.7 ility Fixture_H 2017 Impulseab AWA R D S Isn’t it time you’re recognized for your talent and creativity? Drum roll, please… Join us at Premiere Orlando for the very first Licensed To Create™ Awards! CosmoProf® will award the fiercest stylists in 15 different categories, and every vote will come straight from your beauty peers. Go on and show us what you’re made of! Entries will be accepted during the month of March, and voting will take place in April. Talk to your CosmoProf® Salon Consultant today about how to enter! Visit licensedtocreate.com/awards for details. BLOG ALERT! | cosmoprofbeauty.com The CosmoProf® Beauty Blog offers ongoing access to trends, how-to’s, brand highlights and more! Check out cosmoprofbeauty.com/beautyblog for the inside scoop on your favorite brands and products. Instagram, Facebook & Twitter: @cosmoprofbeauty MARCH | APRIL | 2018 | US | 3
Inspiration New York Fashion Week BACK TO NATURE New York Fashion Week is where cutting edge fashion and hair merge into a celebration of style. This year, a return to nature ruled. A dream garden vibe was on display at Christian Siriano’s show. Stylists, including Sebastian’s What’s Next Award-winning stylist Laura Rocha, Christian Siriano used braids to complement Siriano’s vision. The looks were bold yet feminine. Hair was pulled Jeremy Scott away from the face and swept back into braids, which were opened up with Sebastian’s super- Comet Trails and Minimalism at Your Fingertips elastic yet strong Microweb Fiber. at New York Fashion Week New York Fashion Week was welcomed with Jeremy Scott’s collection was about individualism. simple yet stunning nail looks from CND® and Stylists accentuated the face shape and hair Morgan Taylor®. personality of each model with center parting, beachy waves, braids and messy topknots. GHD tools and Wella EIMI products were on hand to create each look. The go-to for creating and enhancing curls and waves? GHD’s Curve® Soft Curl Iron, of course. For Michael Costello’s line, a whimsical, romantic theme led to matte, textured, nest-like looks and fairytale braids. Olivia Garden® tools and Mizani® products were used, along with backcombing for major height and flat irons over braids for kink. For Jeremy Scott’s collection, CND® Co-Founder and Style Director Jan Arnold designed comet- inspired looks, utilizing CND®’s Vinylux® line. Hot Pop Pink and a blinding orange neon coming this summer coated almond-shaped nails, which were trailed by cosmetic-grade silver glitter down to the first knuckle. The Self Portrait line kept things classically simple, using Morgan Taylor® Lacquers to create streamlined looks on rounded square nails. Shiny nude with one or two accent nails, featuring a thin black line and star decal, kept things beautifully understated. Michael Costello Self Portrait Visit cosmoprofbeauty.com/beautyblog 4| salon INSIDER cosmoprofbeauty.com for more.
Business Pulse SPRING into Lots of color sitting on the shelf? Truth be told, after a ACTION while in the salon business, you can start to forget what you have and may be leaving precious dollars on the table. Perhaps it’s time to consider some spring cleaning and Talk to your CosmoProf® discuss options with your trusted adviser—your very own Salon Consultant about Color CosmoProf® Salon Consultant! CosmoProf® Salon Consultants spend many hours each year gaining new knowledge about color. Their priority is your salon and being your trusted color advisor. What shades should you be investing in for spring/summer versus fall/winter? What about lighteners? Are you maximizing your loyalty program perks? We know, it’s a lot to keep up with. Remember that you don’t have to go it alone. Contact your CosmoProf® Salon Consultant and set up a short meeting to crunch some numbers and get an idea of how much revenue you are missing out on and how CosmoProf® can help you exchange the color you have for the color you NEED! SPRING INTO SUCCESS Salon Promotional Ideas Spring is the time to get creative with salon promotions. St. Patrick’s Day, Easter, Mother’s Day, proms, weddings and graduations are a great way to boost sales and services in the months ahead. WEDDINGS & GRADUATIONS ST. PATRICK’S DAY Create a “Honeymoon Kit” or “Grad Night Survival Kit” Don’t forget your fashion color services! of trial-size products for hair, body and nails, plus fun Help your clients show their St. Patrick’s accessories, and offer this conveniently packaged in Day spirit with a bright green demi, semi a cosmetic bag or tote. Promote this alone on social or hair chalk service at a great price or media or offer it as an add-on to any bridal service or complimentary with a cut and color. updo at a special price. EASTER Help clients “Lighten Up”. With better weather, clients will want a boost with a few foils or face-framing highlights. Stock up on spring pastel shades in polish, accessories and color. Create a fun display for the retail and reception area that not only speaks Easter but also the light, fresh feeling of spring. Thats Haute... Hues for $5! 2018 is all about embracing natural hair, but there is still a strong demand for fun and imaginative color combinations to keep your clients expressing their individuality. Stock up on Haute Hues vibrant and muted shades for spring and summer from your favorite brands for only $5! Joico® TIGI® Rusk® Paul Mitchell® Kenra® Color Wella™ Scruples® #mydentity Visit cosmoprofbeauty.com/beautyblog for full articles and more. Photo courtesy of Wella Professionals™ MARCH | APRIL | 2018 | US | 5
SAVE 40 on top-selling hairsprays % volume INCREASE YOUR RETAIL FAROUK RUSK® PAUL MITCHELL® Hairspray & Styling Hairspray Madness Super Clean Hairsprays Savings $ 12.99 for 2 $ 6.40 each $ 6.75-$6.99 each Value: $15.50-$19.00 Save Up To 30% Choose from: SKU: Value: $7.75-$11.50 Super Clean Light 572062 Save Up To 40% VARIOUS SKUS Super Clean Spray 572032 Mix and match. Super Clean Extra 572052 VARIOUS SKUS All products not shown. All products not shown. Value: $8.50 | Save 25% While supplies last. KENRA® AND KENRA PLATINUM® Hairsprays SEBASTIAN™ TIGI® KMS® $ 21.25-$28.75 for 3 Value: $25.50-$34.50 BUY 1, GET 1 30% OFF Bed Head®, Catwalk® Hairspray Savings VARIOUS SKUS 10.6 oz. Shaper® Duos & S-Factor™ Hairspray $ 8.63 each All products not shown. $ 16.12 each duo Sale! Value: $11.50 Value: $18.96 $ 7.00-$10.50 each Save 25% VARIOUS SKUS VARIOUS SKUS Value: $10.00-$14.75 All products not shown. While supplies last. All products not shown Save Over 25% VARIOUS SKUS Prom Season is Here! All products not shown. Stock up on sprays to create styles that will AG HAIR KADUS last all night. Spray & Save 10 oz. Visit CosmoProf® $ 8.80-$11.20 each Hairspray Instagram for updo Value: $11.00-$14.00 Savings inspiration. Save 20% VARIOUS SKUS $ 6.00 each All products not shown. Value: $8.00 Save 25% VARIOUS SKUS All products not shown. Laura Chihaia @lalasupdos 2018 CosmoProf® Artistic Team Member 6| salon INSIDER cosmoprofbeauty.com All products may not be available in all areas. See store or Sales Consultant for details.
SAVE UP TO 30% ON Whether it's a high-shine, sleek style or one that's a little more relaxed, here are a few styling pucks that can help you create the perfect look for your clients! Photos Courtesy of Paul Mitchell® GIBS® ESQUIRE GROOMING PAUL MITCHELL® 3 oz. Pomade Pucks 3 oz. Pucks Styling Puck Duos $ 7.88 each $ 7.00 each $ 14.30 each duo Choose from: SKU: Choose from: SKU: Choose from: PPK: 3 oz. Original Outlaw Matte Pomade 243010 The Clay 638944 Reformer Duo 578198 3 oz. Rico Bandito Pomade 243011 Wax 638941 Clean Cut Duo 578199 3 oz. OG Baller Pomade 243012 Shaper Pomade 638943 Barber's Clasic Duo 578219 Value: $10.50 | Save 25% Forming Cream 638945 Matterial Duo 578220 While supplies last. Value: $10.00 | Save 30% Value: $17.76 | Save Over 15% All products not shown. While supplies last. While supplies last. All products not shown. All products not shown. TO GET SHINE TO ADD TEXTURE TO ACHIEVE MOBILITY Shiny finish. Wet look. Layering of hair to create Re-moldability upon styling. multidimensional look. • American Crew® Heavy Hold Pomade • Woody’s Mold-It • KMS® Hairplay Hybrid Claywax • Woody’s Pomade • Kenra® Classic Clay • TIGI® Manipulator Matte • GIBS® Rico Bandito Pomade • KMS® Hard Wax • AG Stucco • Kenra® Pliable Pomade • Goldwell Ultra Volume Lagoom Jam • Goldwell Creative Texture Mellogoo AMERICAN CREW® GOLDWELL® 3 oz. Pucks Puck Styler Savings $ 6.29 each Choose from: Price: SKU: 5 oz. Ultra Volume Lagoom Jam $7.13 267448 Choose from: SKU: NEW Cream Pomade 025635 3.3 oz. Creative Texture Mellogoo $7.50 267508 Forming Cream™ 023032 Value: $9.50-$10.00 | Save 25% While supplies last. Fiber™ 023302 All products not shown. Pomade™ 023316 Grooming Cream 023318 Molding Clay 024205 Defining Paste 024206 Heavy Hold Pomade 025502 Value: $8.98 | Save 30% While supplies last. All products not shown. KENRA® TIGI® 2 oz. Style Collection Styling Pucks $ 5.95 each $ 5.78-$8.05 each Choose from: SKU: Choose from: SKU: Pliable Pomade 15 713597 2 oz. Manipulator Matte 801085 Classic Clay 17 713598 3 oz. Matte Separation Wax 801226 Flexible Fiber 11 713599 2.3 oz. Texture Molding Paste 801227 Value: $8.50 | Save 30% Value: $8.25-$11.50 | Save 30% All products not shown. All products not shown. See March Shopping Guide for a complete list of Puck promos! All products may not be available in all areas. See store or Sales Consultant for details. MARCH | APRIL | 2018 | US | 7
On the Cover Brand Spotlight Introducing the NEW SHAKE SERIES FREE POP display with “Shake Things Up” Intro! Receive a FREE POP merchandising display, plus save over 10%, with the purchase of our “Shake Things Up” introductory offer featuring three cans of each Joico® texturizing finisher. FREE POP Display with Purchase $ 76.50 Purchase three of each Shake styler and receive a POP display FREE. Value: $87.00 Save Over 10% DPPK: 352259 While supplies last. MEET BODY SHAKE & BEACH SHAKE THE HOTTEST NEW INTROS TO THE SHAKE FAMILY With the 2015 launch of our Hair Shake, Joico® created a whole new way to instantly transform styles through texture. Time to seriously shake up styling again... NEW Body Shake™ Hair Shake™ NEW Beach Shake™ For fine, dry aerosol for Liquid-To-Powder (non-aerosol) A tactile, fast-drying aerosol fine to medium hair. texturizing finisher for most for medium to thick hair. hair types. NEW 6.9 oz. Body Shake™ 5.1 oz. Hair Shake™ NEW 6.9 oz. Beach Shake™ Texturizing Finisher Texturizing Finisher Texturizing Finisher Texturizing Finisher gets that natural, Liquid-To-Powder Texturizer that Texturizing Finisher gives touchable sexy surf look you love! amps up hair with the most touchable, volume and hold with a plush, velvety $ 8.50 velvety-soft, mega-volume finish! finish! Value: $10.00 Save 15% $ 8.50 $ 8.50 Value: $9.00 Value: $10.00 352257 Save 5% Save 15% 349847 352258 8| salon INSIDER cosmoprofbeauty.com
Color Focus Let your Salon April 1st-April 30th Let your salon catch onto the joi in the month of April featuring K-PAK® Color Therapy, RETAIL CONTEST Blonde Life, or Color Balance Purple/Blue. Three prizes will be awarded including full package backstage access to Orlando Premiere show for two people! Speak to your CosmoProf® Salon Consultant for full details. coming in april coming in april Blonde Life Box of Joi K-PAK® Color Therapy Box of Joi $ 129.00 each deal $ 129.00 each deal Purchase any Joico® Color Salon Opener Purchase any Joico® Color Salon Opener and receive a Blonde Life Box of Joi. and receive a Blonde Life Box of Joi. Choose from: Choose from: LumiShine Permanent Creme LumiShine Permanent Creme LumiShine Demi-Liquid LumiShine Demi-Liquid Vero Age-Defy Vero Age-Defy K-PAK® Color Salon Opener K-PAK® Color Salon Opener Box of Joi includes: Box of Joi includes: 1–10.1 oz. Blonde Life Brightening Shampoo 1–10.1 oz. Color Therapy Shampoo 1–8.5 oz. Blonde Life Brightening Conditioner 1–10.1 oz. Color Therapy Conditioner 1–5.1 oz. Blonde Life Brightening Masque 1–4.7 oz. Luster Lock Treatment 1–5.1 oz Blonde Life Brightening Veil 1–NEW 6.8 oz. Luster Lock Value: $165.50 | Save Over 20% Multi-Perfector Spray Value: $165.50 | Save Over 20% MSU: 352308 Customer's choice of Salon Opener. MSU: 352306 All products not shown. Customer's choice of Salon Opener. All products not shown. COLOR INTENSITY NEW SIZE! COLOR. ERASE. REPEAT. Ask and you shall receive. By request…Color Intensity Eraser, now comes in a larger 6 oz. size! Joico® Color Intensity Eraser is a life saver. This quick service product allows me to give my clients the change up they want but maintain the health of the hair and accomplish this in a fast-paced way without ruining the hair. Brandon Corbitt, Joico International Guest Artist MIXTURE BEFORE AFTER 6 oz. Color Intensity Eraser in Direct Dyes that are partially Resealable Bag Eraser + 10 Volume faded or are mid-level/ $ 14.95 semi-saturated shades NEW larger size, same great formula! 352266 Color Care SAVE 30% ON JOICO® $ 6.99- 7.99 each $ FINISHING HAIRSPRAYS! Choose from: SKU: 10.1 oz. Color Balance Hairspray Savings Blue Shampoo 349864 $ 5.99 each 10.1 oz. Color Balance Choose from: SKU: Blue Conditioner 349865 9.1 oz. JoiMist Firm Finishing Spray 350087 10.1 oz. Color Balance 9 oz. Power Spray Fast-Drying Finishing Spray 349646 Purple Shampoo 349862 9 oz. Flip Turn Volumizing Finishing Spray 349764 10.1 oz. Color Balance Value: $8.50 | Save 30% Purple Conditioner 349863 All products not shown. 10.1 oz. Color Infuse Red Shampoo 349788 Hairspray Cases 10.1 oz. Color Infuse Red Conditioner 349789 $ 72.00 each 12-pack case 10.1 oz. Blonde Life Choose from: SKU: Brightening Shampoo 351857 9.1 oz. JoiMist Firm Finishing Spray 352303 8.5 oz. Blonde Life 9 oz. Power Spray Fast-Drying Finishing Spray 352301 Brightening Conditioner 351867 9 oz. Flip Turn Volumizing Finishing Spray 352302 All products not shown. Value: $8.00-$9.00 | Save Over 20% See additional hairspray offers on pg. 6 MARCH | APRIL | 2018 | US | 9
NEW WELLAPLEX™ PROFESSIONAL USE 3-STEP BOND SYSTEM recommended for use with Wella™ Professionals color and lightening N°1 Bond Maker: Helps to create bonds within hair N°2 Bond Stabilizer: Re-balances pH and strengthens the hair structure N°3 Hair Stabilizer: At-home treatment to keep hair strong, smooth and soft Sophie Turner's Cover Look Color Formulas A 30 g. Blondor Multi Blonde Powder + 45 g. Color Touch 1.9% Emulsion + 6 g. WELLAPLEX N °1 B 30 g. Koleston Perfect 10/86 +60 g. Koleston Perfect Pastel Developer NEW WELLAPLEX™ Trial Intro $ 65.00 Purchase: 1–WELLAPLEX™ Travel Kit Travel Kit includes: 1–3.38 oz. N°1 Bond Maker 2–3.38 oz. N°2 Bond Stabilizer 1-Dosing Dispenser Receive FREE Prepack, which includes: 1–WELLAPLEX™ N°3 1–WELLAPLEX™ & FUSIONPLEX™ Mirror Cling 1–WELLAPLEX™ & FUSIONPLEX™ Discovery Guide Value: $79.00 | Save Over 15% 819005 FUSIONPLEX INTENSE REPAIR SERVICES ADD-ON SERVICE UPCHARGE 1 3 PREPARE: REPAIR, SMOOTH & SEAL: Shampoo the hair CONDITIONER with Intense Repair Recommeded for fine hair. Shampoo to prepare Leave on for 30 seconds. hair for the treatment. Shampoo, lather MASK and rinse. Repeat if Recommended for normal to needed. Towel-dry coarse hair. hair. Leave on for 5 minutes. REFILL: Take client back to styling chair. Divide the hair into four sections and apply Amino Refiller 2 Treatment specifically on most damaged areas, lengths and ends. Apply heat for 5-10 min. Climazon Coming in April. TIP: Use Oil Reflections Oil as a finishing product to protect from heat. Style as usual. 10 | salon INSIDER cosmoprofbeauty.com
Color Focus & FUSIONPLEX™ Instant, long-lasting recovery regimen from salon to home Shampoo: Helps repair damage, leaving hair clean and cared for Conditioner: Protects against breakage and detangles, leaving hair smooth Mask: Helps repair and protect against breakage Coming in April. Amino Refiller: Penetrates down to the cortex, refilling the hair with amino acids Koleston Perfect® Special Blondes Prepack NEW FUSIONPLEX™ Trial Intro FREE Wella Prepack $ 99.00 $ 261.00-$358.20 Purchase: Purchase 36 tubes of Koleston Perfect®, Koleston Perfect® Innosense, 3–8.4 oz. FUSIONPLEX™ Shampoo Color Touch, Color Touch Plus, Instamatic, Illumina, Color Fresh and/or 3–6.8 oz. FUSIONPLEX™ Conditioner Color Fresh Create and receive a Wella™ Prepack FREE. 3–5.7 oz. FUSIONPLEX™ Mask FREE Prepack includes: Receive FREE Prepack, which includes: 1–2 oz. Koleston Perfect Color Shade 12/96 1–3.38 oz. FUSIONPLEX™ Amino Refiller 1–2.3 oz. FUSIONPLEX™ Amino Refiller 1–WELLAPLEX™ & FUSIONPLEX™ Cling 1–33.8 oz. FUSIONPLEX™ Intense Repair Shampoo 1–WELLAPLEX™ & FUSIONPLEX™ Discovery Guide 1–33.8 oz. FUSIONPLEX™ Intense Repair Conditioner Value: $113.00 | Save Over 10% 1–WELLAPLEX™ & FUSIONPLEX™ Cling 819007 1–WELLAPLEX™ & FUSIONPLEX™ Easel Card 1–WELLAPLEX™ & FUSIONPLEX™ Discovery Guide Value: $327.98-$425.18 | Save Up To 20% MSU: 818763 All products not shown. On the Cutting Edge of Color Long-lasting color results even after 30 washes. Purchase a Small Color Intro and receive 50% OFF Haircare and Styling Intro Small Color Intro $ 144.00 Purchase eighteen tubes of any Kadus Professional BEFORE Permanent and/or Demi-Permanent Color (open stock) Receive FREE: 1–33.8 oz. Developer 20 Vol. 6N 8G CG 1–33.8 oz. Color Vibrancy Post-Treatment with pump 1–Application Brush 1–Technical Guide 1–Swatchbook Value: $193.50 MSU: 429449 Price includes care & styling intro at ½ off. MARCH | APRIL | 2018 | US | 11
Color Focus SAVE UP TO 20% on CHI® Deep Brilliance Gold Salon Kit & Relaxer System Offer $ 125.99 3–12 oz. Moisture Shampoo 1–1.9 oz. Smooth Edge 3–12 oz. Moisture Conditioner 1–2 lb. Conditioning Relaxer 2–8 oz. Deep Protein Masque 1–6 oz. Soothe & Protect 2–3 oz. Shine Serum 1–12 oz. Neutralizing Shampoo 1–10 oz. Flexible Hold Hair Spray 10–.5 oz. Shine Serum Samples 1–5.3 oz. Shine Spray 1–Set of Consumer Guides Value: $158.75 | Save 20% MSU: 639246 FREE 6 oz. Deep FREE Kit with CHI® Ionic Brilliance Shine Permanent Shine Tube Hair Serum Color Purchase with the purchase of one $ 78.60 Deep Brilliance® Dryer. Purchase: MSU: 639312 12-ANY 3 oz. CHI® Ionic Permanent Shine Tube Hair Color Shades FREE 6 oz. Deep Receive FREE: Brilliance Shine Serum 1–Color Kit (Includes four 10 oz. CHI® Color Generators, two Mixing Bowls, with the purchase of one SAVE 1" Deep Brilliance® Iron. one Tube Key, two Tint Brushes, one over Color Whisk, one Silver Apron, one Pair MSU: 639313 20% of Black Reusable Latex Gloves and one CHI® Color Wall Chart) $ 89.98 each deal Value: $128.59 | MSU: 639243 Value: $115.23 Customer’s choice of shades. All products not shown. CHI® IONIC Color Illuminate Conditioner • Color-enhancing conditioners provide balanced color replenishment in between salon services • Intermix shades for endless possibilities 8.5 oz. CHI® Ionic Color Illuminate In-Salon ROI Opportunity: $ 6.60 each Recommend an enhancing Choose from: SKU: conditioning treatment to clients who Dark Chocolate 638914 Red Auburn 638915 don’t want to commit to permanent Mahogany Red 638916 color or to enhance the vibrancy of a Golden Blonde 638917 previous color application. Coffee Bean 638918 Platinum Blonde 638919 ROI Breakdown: Silver Blonde 638920 Value: $8.80 | Save 25% Cost per ounce: $1.29 All product not shown. Recommended price: $10.00 per ounce used Total ROI: $340.00 Profit: $313.60 12 | salon INSIDER cosmoprofbeauty.com
Color Focus Guy Tang Hair Activist and Creator of the #mydentity NEW color line. @Guy_Tang Naked Shades 8 Blonde 7 Medium 10 Ultra Light 277135 Blonde Blonde 277137 277136 2 oz. Demi-Permanent Naked Shades $ 5.69 each Guy’s Guide to achieve these looks Naked Seduction Create the Look 1. # Magnum8 + Permanent 20 V Developer (1:2) on rootagé $ 66.34 Includes: 2. # Magnum8 + Permanent 30 V Developer (1:2) on mids and ends 1–16 oz. Perm. 20 V Developer 3. 5 8 g. Naked Demi-Permanent 8 Blonde + Demi-Permanent 6 V 1–16 oz. Perm. 30 V Developer Developer (1:2) on the rootagé 1–16 oz. Demi 6 V Developer 1–28.2 oz. #Magnum8 Powder 4. 5 8 g. Naked Demi-Permanent 10 Ultra Light Blonde + Demi- Lightener Permanent 6 V Developer (1:2) on mids and ends 1–2 oz. Demi Naked 8 1–2 oz. Demi Naked 10 MSU: 277141 All products not shown. Naked Temptation Create the Look 1. B ackcomb balayage with #Magnum8 + Permanent 30 V Developer (1:2) $ 84.11 Includes: 2.110 g. Demi-Permanent 9IG + 55 g. Demi-Permanent 6IG + 2 g. 1–16 oz. Perm. 30 V Developer Demi-Permanent 6A + Demi-Permanent 6 V Developer (1:2) on 1–16 oz. Demi 6 V Developer backcombed areas 1–2 oz. Demi Crystal Clear 3. Naked Demi-Permanent 8 Blonde + Demi-Permanent 6 V Developer 1–2 oz. Demi 6A 1–2 oz. Demi 6IG (1:2) on mid-lengths 1–2 oz. Demi 9IG 4. N aked Demi-Permanent 10 Ultra Light Blonde + Demi-Permanent 6 V 1–2 oz. Demi Naked 8 Developer (1:2) on mid-lengths 1–2 oz. Demi Naked 10 1–28.2 oz. #Magnum8 Powder 5. 58 g. Naked Demi-Permanent 10 Ultra Light Blonde + 55 g. Demi- Lightener Permanent Crystal Clear + Demi-Permanent 6 V Developer (1:2) on ends MSU: 277142 All products not shown. NEW! Simply Blonde Creme Lightener FREE 2 oz. Simply Blonde • Lifts up to eight levels Sheer Tone Shade and 33.8 oz. Developer with purchase • Contains nourishing oils to maintain moisture $ 16.00 each deal Purchase one NEW 8 oz. Simply Blonde Crème Lightener and receive a • Ideal for double FREE 2 oz. Simply Blonde Sheer Tone processing, on- or Shade and 33.8 oz. Developer. Choose from shades: off-scalp, and free Ice painting Rose Value: $29.50 | Save Over 40% MSU: 713513 All products not shown. MARCH | APRIL | 2018 | US | 13
Color Focus NEW BondFix™ SALON INTRO OFFER REBUILD, REGENERATE AND REPAIR BONDS • Penetrates deep into hair fibers • One application for up to 3x stronger hair • Continued use makes hair stronger and healthier BondFix™ Salon Intro Offer $ 175.00 Purchase ten 6 oz. BondFix™ Strengthening Conditioner receive four 6 oz. BondFix™ FREE. Also includes: Use BondFix™ Strengthening Conditioner to 10–.75 oz. BondFix™ Sample Packets 1–Carousel Display with Header Card strengthen and rehydrate fragile hair that has Value: $283.00 | Save Over 35% MSU: 259221 been lightened, highlighted or colored. All products not shown. SAVE OVER 15% on Viral Colorditioner™ Offers! Try Me Offer Salon Intro Offer $ 100.00 $ 200.00 Purchase ANY ten 8.25 Purchase ANY five oz. Viral Colorditioner™ 8.25 oz. Viral Shades with BondFix™ Colorditioner™ Formulation and receive Shades with BondFix™ ten mixing bottles, Formulation and one round display, one receive four mixing counter card and one bottles and one Formula Guide FREE. Formula Guide FREE. Value: $243.50 Value: $114.50 Save Over 15% Save Over 10% MSU: 259205 MSU: 259204 All products not shown. Hair by: @irinabilka All products not shown. Follow @cosmoprofbeauty Instagram for Viral Colorditioner™ inspiration! NEW! Deepshine® Gloss Hair Color FREE Favorite Formulas Gloss Stylist Kit • 24 shades $ 39.30 • Liquid Demi-permanent color, no ammonia Purchase ANY six 2 oz. Copyright Colour Gloss shades and receive a Favorite Formulas Gloss Stylist kit FREE. • Infused with a conditioning blend of Oleic Acid Kit includes: and Advanced Marine Therapy 1–16 oz. Mini 20 Volume Developer 1–Blondes Custom Colour Collection Swatchpiece FREE Activating Lotion and 1–Custom Blondes Tech Brochure Prepack with Purchase 1–TCC Colour Apron 1–True Light Packette $ 94.50 Value: $52.40 | Save 25% Purchase eighteen 2 oz. Deepshine® Gloss MSU 803373 Hair shades and receive two 33.8 oz. All products not shown. Activating Lotion and one prepack. Prepack includes: 1–Deepshine Gloss 24 Color Swatch Card 1–Deepshine Gloss Hair Color Wall Swatch Chart 1–Technique Guide Brochure Value: $126.50 | Save 25% MSU: 803616 All products not shown. 14 | salon INSIDER cosmoprofbeauty.com
Color Focus IGORA ® Pastelfier Shade & Dusted Rouge Collection Six soft touched IGORA ROYAL red shades co-created by Global Schwarzkopf Color Ambassador and Expert Colorist Lesley Jennison and influencer Jean Philippe @phjean 7- 9 8 2 5-869 Philippe 6-491 Santos Lesley Jennison M E D I U M B LO N D E Violet Red Ash 486850 L I G H T B R OW N R E D Chocolate Violet DA R K B LO N D E 486847 B e i g e V i o l e t C e n d ré 486848 8-849 7-76 4 9 - 674 L I G H T B LO N D E Red Beige Violet 486851 COLOR REINVENTED E X T R A L I G H T B LO N D E For the first time at Schwarzkopf Professional, teams M E D I U M B LO N D E of some of the most inspiring world renowned colorists Chocolate Cooper Beige Copper Chocolate Beige 486849 486852 come together to take over the IGORA ROYAL labs. NEW The Dusted Rouge Collection COLORS MEANT TO INSPIRE $ 29.00 The result: three shade collections reflecting their Purchase: personality and creativity. 4–ANY 2.1 oz. IGORA #RoyalTakeOver shades Receive FREE: 2–2.1 oz. IGORA #RoyalTakeOver shades 1–Swatch Book Insert Value: $58.50 | Save 50% NEW! Backwards Bib Go ahead, get messy. • Biodegradable • Save the mess, tear off and toss it in the garbage; no clean up! • Protect the client, cape and chair NEW 50-Count Backwards Bib $ 13.99 Disposable clear sheets that hang over your client’s cape, protecting your clients, chairs and capes. 141005 Small Intro $ 50.00 Includes: 1–5'' x 11'' Star Struck 1–Black Jaw Clips Silver Pop Up 1–Mighty Mixer 1–Variety Brush Set 1–Eyeglass Guards 1–Kolor Killer Wipes 3–Color Brushes 1–Maniac Mesh Value: $73.80 | Save Over 30% MSU: 141100 MARCH | APRIL | 2018 | US | 15
Color Focus INTRODUCING... 20 seconds Flat iron processing sheETS Flat iron processing sheETS STRIKE4 FLAT IRON PROCESSING SHEETS TO USE STRIKE4 FLAT IRON REDUCE PROCESSING TIME FROM 20 MINUTES USE STRIKE4 PROCESSING SHEETSFLAT IRON TO PROCESS REDUCE PROCESSING TIME FROM 20 MINUTES PROCESS DIRECT PIGMENTS AND OXIDATIVE TO 20 SECONDS! DIRECTPROCESSING SHEETS TO PROCESS TO 20 SECONDS! DIRECT PIGMENTS PIGMENTS IN IN 20 20 SECONDS SECONDS PIGMENTS IN 20 SECONDS! 4 EASY STEPS: 4 EASY STEPS: + FOUR SIMPLE, EASY STEPS: 1. Place desired section of hair in STRIKE4 Processing Sheet 2. Apply desired color (direct pigments and oxidative pigments) 20 seconds TO CHANGE Y BEFORE 3. Fold the end and Flat clip Flat iron STRIKE4 iron processing processing sheETS sheETS sheet 4. Process with flat REDUCEiron at 340°F-375°F, USE STRIKE4 tappingPROCESSING and sliding STRIKE4 with a light touch FLAT IRON USE STRIKE4 FLAT IRON USE STRIKE4 REDUCE PROCESSING PROCESSING TIME TIME FROM FROM 20 20 MINUTES USE SHEETSFLAT IRON TO PROCESS PROCESSING SHEETS TO FLAT IRONDEPOSIT LIFT AND TO MINUTES PROCESSING SHEETS TO PROCESS PROCESSING SHEETS TO LIFT AND DEPOSIT TO 20 20 SECONDS! SECONDS! DIRECT DIRECT PIGMENTS PIGMENTS IN IN 20 20 SECONDS SECONDS PERMANENT PERMANENT COLOR COLOR ININ 20 20 SECONDS SECONDS 4 EASY STEPS: HCDP TECHNOLOGY SAVEHCDP TECHNOLOGY 4 EASY STEPS: HIGH CONCENTRATION DIRECT PIGMENTS HIGH CONCENTRATION DIRECT PIGMENTS 40-80 + of MINUTES DIRECT PROCESSING processing TRADITIONAL PROCESSING WITH TRADITIONAL FOILS PROCESSING WITH FOILS color + DIRECT PIGMENTS PRELIGHTEN/ PROCESSING/ TOTAL/ PIGMENTS PRELIGHTEN/ PROCESSING BLEACH PROCESSING/ BLEACH 40 MINUTES 40 MINUTES service! COLOR COLOR time 20 MINUTES 20 MINUTES TOTAL/ PROCESSING PROCESSING perMINUTES 60 60 MINUTES STRIKE4 with 40 20 40 STRIKE4 BOLD FRAMCOLOR with MINUTES 40 20 SECONDS! 40 MINUTES Vibrant FRAMCOLOR BOLDpermanent MINUTES SECONDS!color MINUTES results SAVE 20 MINUTES on color treated OF PROCESSING TIME SAVE 20 MINUTES PER COLOR OFSERVICE! PROCESSING TIME HCDP TECHNOLOGY or natural hair! PER COLOR SERVICE! Flat iron AT 340° - 375° FHARENHEIT HCDP (170° TECHNOLOGY HIGH CONCENTRATION -190° DIRECT CELSIUS) PIGMENTS VIBRANT BOLD RESULT ON Flat iron AT 340° - 375° FHARENHEIT (170° HIGH CONCENTRATION TAP AND SLIDE WITH A LIGHT TOUCH. -190° DIRECT CELSIUS) PIGMENTS VIBRANT BOLD RESULT PRELIGHTENED HAIR!ON TAP AND SLIDE WITH A LIGHT TOUCH. PRELIGHTENED HAIR! 100-Count Extra-Long STRIKE4 Bonus Offer STRIKE4 Flat Iron Purchase ONE box of the NEW STRIKE4 Processing FREE SHADES INCLUDE: Processing Sheets Sheets and receive DIRECT DIRECT PIGMENTS two PIGMENTS 2 oz.PROCESSING/ PRELIGHTEN/ PRELIGHTEN/ FRAMCOLOR PROCESSING/ TOTAL/ BOLD Electric Blue ONE STEP LIFT & DEPOSIT Violet PRELIGHTEN/ PROCESSING/ TOTAL/ PRELIGHTEN/ Direct Pigment PROCESSING Shades FREE. BLEACH COLOR TOTAL/ PROCESSING ONE STEPCOLOR 338522 PERMANENT LIFT & PROCESSING BLEACH PROCESSING/ DEPOSIT 338523 COLOR TOTAL/ PROCESSIN $ 24.99 $ 24.99 PROCESSING TRADITIONAL PROCESSING BLEACH 40 COLOR 20 PROCESSING 60 PERMANENT COLOR PROCESSING BLEACH TRADITIONAL PROCESSING 20/40 COLOR 20/40 PROCESSIN 40/80 338583 Value: $33.00 TRADITIONAL WITH FOILS PROCESSING WITH FOILS 40 MINUTES MINUTES 20 MINUTES MINUTES 60 MINUTES MINUTES TRADITIONAL PROCESSING WITH FOILS WITH FOILS 20/40 MINUTES MINUTES 20/40 MINUTES MINUTES 40/80 MINUTES MINUTES MSU: 338589STRIKE4 with STRIKE4 with 40 20 20 40 40 STRIKE4 with NEW STRIKE4 NEW 20 20 20 FRAMCOLOR BOLD 40 MINUTES SECONDS! MINUTES FRAMCOLOR withLIGHT&SHINE 2001 20 SECONDS! SECONDS FRAMCOLOR BOLD MINUTES SECONDS! MINUTES FRAMCOLOR 2001 LIGHT&SHINE SECONDS! SECONDS Follow @cosmoprofbeauty to see STRIKE4 in action! SAVE 20 MINUTES OF PROCESSING TIME SAVE 40-80 MINUTES OF PROCESSING TIME SAVE 20 MINUTES OF PROCESSING TIME SAVE 40-80 MINUTES OF PROCESSING TIME PER COLOR SERVICE! PER COLOR SERVICE! PER COLOR SERVICE! PER COLOR SERVICE! NEW FRAMCOLOR 2001 NEW INNOVATION! Flat iron AT 340° - 375° FHARENHEIT (170° -190° CELSIUS) Flat iron AT 340° - 375° FHARENHEIT (170° -190° CELSIUS) TAP AND SLIDE WITH A LIGHT TOUCH. TAP AND SLIDE WITH A LIGHT TOUCH. VIBRANT BOLD RESULT ON VIBRANT BOLD RESULT ON PRELIGHTENED HAIR! PRELIGHTENED HAIR! LIGHT & SHINE SHADES VIBRANT PERMANENT COLOR VIBRANT PERMANENT COLOR RESULTS ON COLOR TREATED OR NATURAL HAIR! RESULTS ON COLOR TREATED OR NATURAL HAIR! NEW 2 oz. FRAMCOLOR 2001 LIGHT & SHINE Shades and 2 oz. Color EXALT $ 7.95 each All products not shown. 5.66 Deep Violet 6.56 Magenta Red 7.55 Absolute Red 338552 338553 338554 7.46 Amber 7.44 Intense Copper 7.13 Natural Beige 338555 338556 338557 Lift and deposit predictably in ONE 8.3 Golden COLOR EXALT SIMPLE STEP on Use with 338558 338559* color-treated hair. TO PROCESS IN *COLOR EXALT must be used with LIGHT & SHINE shades and desired 40 Volume developer, depending on integrity of hair to achieve maximum 20 SECONDS lift. All products not shown. 16 | salon INSIDER cosmoprofbeauty.com
Color Focus | Care & Styling NEW DYNAMIC BLONDE CONDITIONER & SERUM 20 seconds TO CHANGE Y DYNAMIC BLONDE CONDITIONER DYNAMIC BLONDE SERUM 100% VEGAN 100% VEGAN 16.9 oz. FRAMESI COLOR LOVER™ DYNAMIC 4.75 oz. FRAMESI COLOR LOVER™ DYNAMIC BLONDE CONDITIONER BLONDE SERUM $ 12.95 $ 11.95 • Strengthen and repair for blonde/gray hair • Revolutionary fluid cream envelopes the hair in a protective layer of • Weightless formula will not build-up with repeated usage moisture, condition and shine USE STRIKE4 FLAT IRON USE STRIKE4 FLAT IRON 338496 • Nourishing and moisturizing ingredients leave severely damaged, porous hair with immediate softness and added strength UTES PROCESSING SHEETS TO PROCESS 338497 PROCESSING SHEETS TO LIFT AND DEPOSIT DIRECT PIGMENTS IN 20 SECONDS PERMANENT COLOR IN 20 SECONDS Both products are 100% vegan, cruelty-free, paraben-free, gluten-free, DEA-free and sodium chloride-free. DYNAMIC BLONDE CONDITIONER & SERUM Pair everyone’s favorite violet shampoo with DYNAMIC BLONDE CONDITIONER & DYNAMIC BLONDE SERUM to keep blonde and gray + + hair cool-toned, soft and healthy! 16.9 oz. COLOR LOVER™ DYNAMIC BLONDE SHAMPOO $ 10.95 | 338417 DRIVES COLOR! Framesi is just for you—the stylist! Sold exclusively to HCDP TECHNOLOGY HIGH CONCENTRATION DIRECT PIGMENTS licensed hairdressers, framesi color is desiged to give you the creative freedom and control! 2 oz. FRAMCOLOR® BOLD Direct Pigment Shades Talk to your CosmoProf® Salon $ DIRECT PIGMENTS PRELIGHTEN/ PROCESSING/ 2.99 each | Value:BLEACH $3.99 | Save 25% TOTAL/ Consultant about special ONE STEP LIFT & DEPOSIT PRELIGHTEN/intro PROCESSING/ TOTAL/ PROCESSING COLOR PROCESSING PERMANENT COLOR PROCESSING BLEACH COLOR PROCESSIN All products not shown. offer pricing (with total savings TRADITIONAL PROCESSING 40 20 60 up toTRADITIONAL 68%) WITH FOILS available MINUTES PROCESSING during the 20/40 20/40 40/80 Use with MINUTES WITH FOILS MINUTES MINUTES framesi Color Drive! MINUTES MINUTES STRIKE4 TO with PROCESS 40 IN20 40 STRIKE4 with NEW 20 20 FRAMCOLOR BOLD MINUTES SECONDS! MINUTES FRAMCOLOR 2001 LIGHT&SHINE SECONDS! SECONDS 20 SECONDS MARCH | APRIL | 2018 | US | 17 SAVE 20 MINUTES OF PROCESSING TIME SAVE 40-80 MINUTES OF PROCESSING TIME
Care & Styling NEW! How to Quit Shampoo Kits It’s all about that MOISTURE! Don’t expect the suds or squeaky-clean hair that you would get from traditional shampoos. When you massage your client’s scalp with Deva cleansers, expect the bad stuff, like silicones and heavy oils, to be immediately eliminated. With the right tools and techniques, mastering (and retaining) great curls is easier than ever before. “#Iquitshampoo in 2009 when I decided to shave off my relaxed hair and then had no clue what to do after that. DevaCurl No-Poo® saved my life.” - Faith Jones, DevaCurl Educator #IQuitShampoo Increase your clientele and become the go-to for curly girls... NEW Wavy Kit Curly Kit NEW Super Curly Kit $ 21.00 $ 17.50 $ 21.00 Kit includes: Kit Includes: Kit Inclues: 1–8 oz. Low-Poo® Delight 1–8 oz. No-Poo® Original 1–8 oz. No-Poo® Decadence 1–8 oz. One Condition™ Delight 1–8 oz. One Condition™ Original 1–8 oz. One Condition™ Decadence 1–1.5 oz. Buildup Buster 1–DevaTowel Mini 1–1.5 oz. Buildup Buster™ 1–3 oz. Wave Maker KIT: 662266 1–3 oz. SuperCream® KIT: 662487 KIT: 662488 coming in april 100% WASH DAY WONDER ™ SULFATE PARABEN YOUR ULTIMATE PRE-CLEANSE Slip DETANGLER SILICONE FREE New! Wash Day Wonder™ Pre-Cleanse Slip Detangler Wash Day Wonder™ is a breakthrough detangler, formulated to be used in-sink before cleansing, providing softness and slip. NEW Wash Day Wonder™ NEW Wash Day Wonder™ Salon Retail Offer Backbar Offer $ 84.00 $ 60.00 Purchase: Purchase: 6–12 oz. Wash Day Wonder 2–Liter Wash Day Wonder Receive FREE: Receive FREE: 2–12 oz. Wash Day Wonder 1–Wash Day Wonder Liter 25–Wash Day Wonder Sample Packettes 1–Merchandising Collateral 1–Merchandising Collateral Value: $90.00 | Save 30% Value: $120.00 | Save 30% MSU: 662474 MSU: 662473 18 | salon INSIDER cosmoprofbeauty.com
Care & Styling NEW Kerasilk Stylers volumize, texturize, maximize - make the most of each style • Engineered Keratin and lightweight silk contribute to structural support and long-lasting color protection • Precious silk proteins provide the perfect balance between high-end styling and outstanding performance NEW Kerasilk® Stylers Choose from: Price: SKU: SPIN SILK INTO STYLE 4.9 oz. Bodifying Volume Mousse 8.4 oz. Fixing Effect Hairspray $ $ 16.00 16.00 267617 267612 Upgrade Your Service Menu. 5.6 oz. Texturizing Finish Spray 2.5 oz. Smoothing Sleek Spray $ $ 16.00 16.00 267605 267608 Introduce your clients to a new level of 4.2 oz. Forming Shape Spray $ 16.00 267610 luxury by offering blow-dry and styling 2.5 oz. Enhancing Curl Crème $ 17.00 267615 1.7 oz. Accentuating Finish Crème $ 17.00 267642 on your service menu. All products not shown. Kerasilk® Control Smoothing Treatment Salon Intro $ 450.00 STYLESIGN Includes: 1–16.9 oz. Control Shape Medium -OR- 1–33.8 oz. Control Conditioner 16.9 oz. Control Shape Intense 30–Control Shampoo Sample Packets 1–Control Smooth Medium -OR- Control Smooth Intense 30–Control Conditioner Sample Packets 1–Kerasilk® Kimono Cape Hairspray Savings 12–.7 oz. Control Finishing Cream Serum 1–Mixing Bowl 1–16.9 oz. Control De-Frizz Tame 1–Applicator Brush/Comb give hair the hold it needs 1–16.9 oz. Control De-Frizz Smooth 1–Applicator Bottle 1–33.8 oz. Control Purifying Shampoo 1–Salon Guide 1–33.8 oz. Control Shampoo 1–Consultation Tool & Activation Guide Value: $605.00 | Save $155.00 MSU: 267652 Customer's choice of formula. All products not shown. BLOG ALERT! | cosmoprofbeauty.com Stay tuned for a CosmoProf® Beauty Blog featuring Kerasilk® Style and @lalasupdos in April. Designed by Stylists for Stylists $ 7.31-$8.44 each Varis™ Dryer Value: $9.75-$11.25 | Save 25% Varis™ 1" Smoother VARIOUS SKUS $ 175.00 $ 120.00 All products not shown. • Eco Turbine Motor • 1" Cushioned ceramic plates • Three power settings • Up to 450° F digital temperature 252004 control 252014 MARCH | APRIL | 2018 | US | 19
Care & Styling NEW INNOVATION! Hold.ME™ Three Ways is the hairspray you have been looking for! ADJUSTABLE hairspray that provides long-lasting hold, lift and volume for natural-looking styles. 9.5 oz. Hold.ME™ Three Ways $ 9.75 • Adjustable hold level • Offers heat and UV protection Value: $12.99 Save Over 20% 253049 LIMITED EDITION MOROCCANOIL® CURLING IRON Introducing the Moroccanoil® Professional Style Revival Offer Series Titanium Curling Iron, combining salon-grade precision with ease of use. Large Style Revival Bag Offer $ 144.00 NEW 1'' Curling Iron Includes: $ 75.00 1–6.8 oz. Treatment 588950 1–10 oz. Lumionous Hairspray - Strong 1–6 oz. Perfect Defense 1–NEW 1" Curling Iron 1–8.5 oz. Root Boost 1–5.4 oz. Dry Texture Spray 1–5.9 oz. Beach Wave Mousse 1–10.2 oz. Intense Curl Cream • Temperature control from 265°F to 430°F 1–45 mm. Round Brush (1–3/4”) (120°C to 221°C) 1–Moroccanoil White Cape 1–Brown Carryall Stylist Bag • Patented technology fully heats iron in 1 minute Value: $215.50 | Save Over 30% • Extra-long, 1" (2.5 cm.) barrel 589078 ce CELEBRATE EARTH DAY EVERY DAY! Tailor-made solutions for all hair types. es Responsibly sourced natural ingredients. s and 1% for the Planet—Phytodess donates 1% of its annual revenue to environmental conservation efforts. Contact your CosmoProf® Salon Consultant or Customer Service to learn about becoming a Phytodess Salon Elodie Bechard, Phytodess Business Development Consultant USA, Phytodess Paris Dessange Group North America 20 | salon INSIDER cosmoprofbeauty.com
Care & Styling Tea Tree #RootedInGreen ROOTED IN GREEN DISCOVER HOW YOU CAN HELP TEA TREE AND REFOREST'ACTION MAKE A DIFFERENCE HELP US IN THE AREAS THAT NEED IT THE MOST. Help the cause by planting trees with your guests. PLANT Spread the #RootedInGreen message with products and 750,000 promo materials designed to educate and inspire in celebration of Earth Month! TREES Salon signage available. PLANT YOUR FREE TREE AT PAULMITCHELL.COM/REFORESTACTION Ask your CosmoProf® Salon Consultant today! USE CODE: TEATREE17 We have pledged to plant 750,000 trees by the end of 2019 in places that need it the most, from Haiti to California, USA! Follow @TeaTreeHairCare and #RootedinGreen to learn different ways that you can help the environment and world at large. Tea Tree Care Duos Includes: 1–10.14 oz. Shampoo 1–10.14 oz. Conditioner Choose from: Price: Value: PPK: Tea Tree Special $ 11.00 $14.50 577990 Lavender Mint $ 12.10 $17.75 577991 Lemon Sage $ 11.00 $14.50 577992 Save Over 15% Awapuhi Wild Ginger ® Hair Rehab bring the beauty and brilliance back to dry, damaged tresses Hair Rehab Salon Kit $ 164.00 Includes: 20–.33 oz. KeraTriplex® Treatment 10–.33 oz. HydraTriplex™ Treatment 1–16.9 oz. Keratin Intensive Treatment® 1–Awapuhi Wild Ginger® Stylist Guide 2–Awapuhi Wild Ginger® Hair Rehab Mirror Clings 2–Awapuhi Wild Ginger® Hair Rehab Elliptical Displays Value: $155.63 | Save Over 35% PPK: 577999 NEW NEURO® Halo Touchscreen Dryer • Lightweight 1875-watt DC motor with tourmaline ions • Turn the ion setting on to reduce frizz and add shine to thick and unruly hair; turn the ion setting off to create volume on fine and thin hair • Includes concentrator nozzle and diffuser $ 170.00 578311 1" NEURO® Halo Styling Iron • Premium gunmetal IsoTherm Titanium plates • Extended plate length for faster styling • SmartSense microchip regulates temperature 50 times per second $ 120.00 578310 MARCH | APRIL | 2018 | US | 21
Care & Styling NEW Volumizing & Cleansing Powder • Non-aerosol dry powder shampoo • Green tea delivers free radical damage protection and moisture • Aloe soothes and protects BUY 10, GET 2 FREE .5 oz. Bamboom $ 125.00 for 12 Value: $150.00 DPPK: 311097 .5 oz. Bamboom $ 10.41 Value: $12.50 | Save Over 15% 311096 BIOREPAIR-8™ ANTI-AGING SCALP AND HAIR SYSTEM BioRepair-8™ a skin-care inspired, scientifically advanced treatment that harnesses advanced plant bio-cellular technology to combat the signs of aging, thinning, color-treated hair. BioRepair-8™ Retail Kit $ 66.00 Includes: 1–8.5 oz. Shampoo 1–8.5 oz. Condition 1–3.4 oz. Serum 1–Exfoliating Scalp Brush KIT: 221607 SAVE UP TO 50% on cleansers *Only at CosmoProf® 10.1 oz. Cleanser™ SAVE 20% Shampoo ON NIOSPRAY™ $ 5.00 each 10.6 oz. NioSpray™ Choose from: SKU: System 1 792785 Savings System 2 792791 $ 7.16 each System 3 792796 Choose from: SKU: System 4 792802 Regular Hold 801487 System 5 792807 Strong Hold 801492 System 6 792811 Value: $8.95 Value: $10.00 All products not shown. Save 50% All products not shown. *Offer exclusive to CosmoProf® and its affiliates, including Armstrong McCall® in certain territories. 22 | salon INSIDER cosmoprofbeauty.com Nioxin available in all of U.S., except PR. Nioxin available in stores only in CA.
Tools Coming soon in April! NEW! CHI® NANO HAIR DRYER Ceramic Ionic Technology generates negative ions that dry hair without damage, while sealing in moisture and shine. Rapid Clean Technology® Nano silver and blue LED lights help to kill bacteria, providing cleaner air. NEW CHI® Nano Hair Dryer $ 109.98 • Dual vent air-intake • Rapid Clean Technology • Weighs less than a pound 639390 Bundle Deals Bundle Deal Bundle Deal Bundle Deal $ 84.99 $ 84.99 $ 109.99 Purchase: 1–Porcelain Ceramic Purchase: 1–Nano Titanium™ Dryer Includes: 2800-Watt Dryer 1–Nano Titanium™ SAVE SAVE Receive 80% Off: SAVE Travel Dryer over Receive 80% Off: over 1–1 ¼" Nano Titanium™ over 1–Miracurl Value: $159.98 30 % 1–1" Ceramic Spring Iron Value: $109.98 20 % Conicurl Taper Wand Value: $119.98 25% MSU: 765275 MSU: 765270 MSU: 765273 NEW 1" GOLD save Optimum styling temperature of SAVE over up to 365° for healthier-looking hair. 20% 10% on Sterling® Slimline® 2 Trimmer trimmers & $ 39.99 clippers Value: $52.32 • Cord/cordless 859973 • 1+ hour of cordless trimming 1" Gold Professional Styler $ 119.00 Sterling® Mag 474328 Trimmer $ 72.20 Value: $79.99 852041 MARCH | APRIL | 2018 | US | 23
Nailcare Inspired by the city... Made It To The Lisbon Wants You’ve Got Nata Tagus In That No Turning Back We Seafood And Seventh Hill Moore OPI on Me Selfie! From Pink Street Eat It LAC: 874167 LAC: 874168 LAC: 874169 LAC: 874170 LAC: 874171 LAC: 874172 IS: 874155 IS: 874156 IS: 874157 IS: 874158 IS: 874159 IS: 874160 GEL: 874131 GEL: 874132 GEL: 874190 GEL: 874191 GEL: 874192 GEL: 874193 Now Museum, A Red-vival City Sun, Sea, and Closer Than You Tile Art To Warm Suzi Chases Now You Don’t LAC: 874174 Sand In My Pants Might Belem Your Heart Portu-geese LAC: 874173 IS: 874162 LAC: 874175 LAC: 874176 LAC: 874177 LAC: 874178 IS: 874161 GEL: 874195 IS: 874163 IS: 874164 IS: 874165 IS: 874166 GEL: 874194 GEL: 874196 GEL: 874197 GEL: 874198 GEL: 874199 36-Count Lacquer 14-Count GelColor Infinite Shine A C Collection Salon Counter Collection $ 189.00 Display 16-Count Display Includes three of each shade. $ 199.95 $ 99.95 Includes one of each Includes one of each 1–Chipboard Header shade. shade. 1–Acrylic Counter Display 1–Prohealth Base Coat 2–ProStay Top Coats with Printed Footers 1–Prohealth Top Coat 2–ProStay Base Coats 10–Color Charts 1–Chipboard Display 1–Chipboard Counter 1–Color Palette with 1–Color Palette With Display Chain and Label Chain and Label 874183 874188 874179 Display not shown. coming late march NEW Chrome NAIL POWDERS • 2+ weeks of high shine wear on GelColor • Up to 7 days of high shine wear on OPI Nail Lacquer • Available in eight transformative chrome shades NEW Chrome Effects NEW Chrome Effects Full Intro Kit System $ 89.95 $ 158.85 Includes: Includes: 1–.1 oz. Tin Man Can 1–Each .1 oz. Nail Chrome Powder from 1–.1 oz. Bronzed by the Sun the Collection 1–.1 oz. Great Copper-tunity 1–.5 oz. No Cleanse Top Coat 1–.1 oz. Pay Me in Rubies 1–.5 oz. Nail Lacquer Top Coat 1–.1 oz. Amethyst Make the Short List 1–.5 oz. GelColor ProHealth Base Coat 1–.1 oz. Blue “Plate” Special 1–.5 oz. Natural Nail Lacquer Base Coat 1–.5 oz. No Cleanse Top Coat 1–.5 oz. Original Nail Lacquer Base Coat 1–.5 oz. Nail Lacquer Top Coat 1–.5 oz. GelColor Black Onyx Value: $114.44 1–.5 oz. Alpine Snow Lacquer Save Over 20% Value: $196.11 PPK: 874201 Save Over 15% Limited quantities available. PPK: 874212 Limited quantities available. 24 | salon INSIDER cosmoprofbeauty.com
Nailcare NEW 4-shade Jellied Gummi Candied Taffy Shellac® 891427 Shellac® 891428 Shellac® 891398 Shellac® 891414 Vinylux® 891395 Vinylux® 891396 Vinylux® 891381 Vinylux® 891382 .25 oz. Shellac® Open Stock | $15.99 each .5 oz. Vinylux® Open Stock | $5.29 each 24-Count Shellac/Vinylux Pop 12-Count Shellac Pop Display 10-Count Vinylux Pop Display Display $ 172.00 $ 47.25 $ 191.40 Includes two each of new Shellac shades, Includes two each of new Vinylux shades Includes three each of new Shellac two base coats and two XPRESS5 top and two top coats. and Vinylux shades. coats. Value: $52.90 | Save 10% Value: $255.36 | Save 25% Value: $191.88 | Save 10% 891433 891436 891434 limited edition Royal Temptations 36-Count Collection $ 159.99 Includes three each .5 oz. shade: My Other Wig Is A Tiara, Ruffle Those Feathers, and six each of .5oz shade: All The Queen's Bling, All My Heart Desires, Beauty Marks The Spot, Curls & Pearls, Over-The-Top Pop. 1–Acrylic Display 1–Chipboard Header Insert 1–25-Pack Unpainted Nail Tips 1–Painted Tent Card And Display Graphic Strips 295605 MARCH | APRIL | 2018 | US | 25
Cosmetics | Skincare Not Only Functional But Oh So Fabulous NEW Magnetic Bracelet • Strong magnets are great for holding bobby pins, makeup pans, and even your shears • Includes 40 bobby pins • Leather backing and one size comfortably fits all $ 19.99 each Choose from: SKU: Black 199087 Silver 199088 While supplies last. “We all know time means money. Instead of reaching for each bobby pin in your kit, grab them without even moving your hand. Multiply your productivity!” -Laura Chihaia , Co-Creator of the Pink Pewter Magnetic Bracelet @LALASUPDOS 2018 CosmoProf® Artistic Team Member Exclusive 21 oz. BONUS SIZE NEW 2 oz. Bonus *Only at CosmoProf® Size Nourish Oil Bonus Size $ 28.00 Herbal Moisturizers • 12 natural oils are packed with nourishing vitamins $ 11.50 each and omegas to help Choose from: SKU: preserve skin’s youthful Passionfruit appearance & Citrus Berry 733773 • Lightweight formula Goji Orange Lemonade 733774 absorbs quickly to Value: $14.21 provide a boost of vital Save Over 15% While supplies last. SAVE moisture 50 • Quench skin without *Offer exclusive to CosmoProf® and its affiliates, including % leaving a greasy residue Armstrong McCall® in certain Value: $56.00 | 650346 territories. While supplies last. 4.25 oz. Sun Therapè $ 15.00 Hemp Seed Oil • Goji • Orange • Advanced moisturizer provides Lemon • Lime lightweight, dry touch hydration • Gives skin a radiant, younger-looking Hemp Seed Oil • Lychee • Passionfruit complexion Ginger • Ginseng • Shea Butter 650228 THE BALM® THE BALM® NEW Mr. Write® NEW Meet Eyeliners Matte $ 6.50 each Shmaker® Choose from shades: SKU: Eyeshadow Compliments 908221 Palette Romance Datenights 908222 908223 $ 14.76 Vacations 908224 908228 Loveletters 908225 Diamonds 908226 THE BALM® All products not shown. NEW Bonnie-Lou Manizer™ $ 12.00 908227 26 | salon INSIDER cosmoprofbeauty.com
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