Season Review - Premier League
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Welcome The power of football to unite communities was evident during a Premier League season like no other, and there was plenty of thrilling action on the pitch to keep fans around the world entertained throughout the campaign The 2019/20 Premier League consistency to be crowned the League, clubs, players, staff as possible available for fans to to work together to promote season was one we will never Premier League champions for and fans responded quickly to follow and we worked closely equality of opportunity and forget. COVID-19 caused an the first time in fewer matches COVID-19. The importance of with our broadcast partners to celebrate diversity. unprecedented crisis and my than any other club – an clubs to their communities was ensure the viewing experience thoughts are with everyone incredible achievement. more evident than ever, as they was as enjoyable as it could be. We have overcome many whose lives have been affected provided great support to the challenges to complete a by the pandemic. There are many reasons why NHS and helped hundreds of Our commitment to tackling 50-week season, learning so the season will live long in thousands of people during the discrimination and promoting much along the way. This can To restart and then complete the the memory, including the crisis, including making phone equality and inclusion across only help us as we look forward season after a 100-day hiatus outstanding performances of calls to fans and providing food all areas of football continues to 2020/21 and more thrilling was an achievement only made numerous young English players parcels to vulnerable or isolated to be a priority. One incident of football on the pitch. The Premier possible by the collaboration of and a final day that kept us on individuals. The power of football discrimination is one too many League will not truly be back until clubs, players, managers, staff the edge of our seats until the to unite communities, at a time and we have programmes and we have fans in our stadiums and the hard work of so many. very last minute. when people have been so far policies in place to address this and we are working with the We witnessed a brilliant season apart, has been incredible. issue, but we strive to do more. Government, the whole of up to the suspension in March The season also saw the football and other stakeholders and there were plenty of exciting, introduction of Video Assistant While playing behind closed The online abuse some on this important next step, with competitive matches following Referees. It has been a period of doors meant it was not the players have received is wholly safety remaining a priority. the restart, which fans watched learning for us, but the key thing Premier League we all know and unacceptable and we have in record numbers. is we are getting more correct love, the fact we were able to launched a reporting system to decisions. We will continue to restart and finish the season was help investigate such incidents Of course, I must congratulate work with clubs to discuss how important, not only for us but and take legal action where Liverpool on their spectacular improvements can be made. for the wider football pyramid, appropriate. Players also came title win. Their performances sport as a whole and for society together this season to show Richard Masters were of the highest standard Following football’s suspension, I generally. It was also important their solidarity against racial Chief Executive and they showed remarkable was extremely proud of the way for us to make as many matches prejudice and we will continue Premier League The Football The Fans The Communities The Premier League Champions and homegrown talent 06-07 Everyone’s game 14-15 Covid-19 community support 24-25 Economic and social benefits 32-33 Premier League Season Awards 08-09 Open and inclusive 16-17 Caring for the NHS 26-27 Tackling discrimination 34-35 Coaching and development 10-11 Broadcast enhancements 18-19 Pathways for young people 28-29 Sharing success 36-37 Project Restart 12-13 Global appeal 20-21 Aiding positive physical and mental health 30-31 Positive impact 38-39 2 Welcome 3
“I couldn’t be more proud of my coaching staff and all the people in Liverpool since we came in. It’s been a really exciting ride since the first day and it is not over yet. It is such a big moment and I’m completely overwhelmed. I never could have thought it would feel like this. It’s an incredible achievement by my players and it’s a huge joy for me to coach them.” Jürgen Klopp Head Coach, Liverpool Exciting football A season of exceptional quality presented unforeseen challenges and a three-month suspension, but our clubs’ commitment to the highest possible playing and coaching standards remained as strong as ever 4 The Football 5
Keeping our foot Homegrown talents enter the stage on the accelerator One of the standout features of the 2019/20 Premier League season was the quantity and quality of of 2018/19 before appearing 31 times in the League this season, scoring 10 goals. Norwich City’s Todd Cantwell homegrown players making a name was one of the team’s shining lights, Season 2019/20 saw Liverpool clinch their first Premier for themselves. missing only one League game after League title in record-breaking fashion, and there was no making his debut on the opening day. shortage of exciting new talent emerging in the top flight 41% Of starters in Match Managers throughout the League put their faith in the abilities of gifted young English players, who proved A total of 62 homegrown players made their Premier League debut – an Hitting new peaks Round 31 were eligible to play for England – a they were good enough for regular elite-level competition. Examples increase of 51 per cent on the previous campaign – demonstrating that season-high – with the include Manchester United striker the long-term investment in youth In the most unconventional of seasons, restart. Their 4-0 victory over Crystal average of 35.6% up Mason Greenwood (pictured), who through the Elite Player Performance Liverpool were crowned Premier Palace was followed by Manchester from 30% in 2018/19 made his full debut in the final match Plan (EPPP) is reaping rewards. League champions for the first time in City’s defeat to Chelsea meaning emphatic style. that, with seven fixtures still to play, Liverpool were the earliest Premier Having pushed Manchester City so close in 2018/19, Jürgen Klopp’s side League champions in history. Youngsters making their mark began the campaign in the same “I have no words, it’s unbelievable,” It was a breakthrough year for Premier League debuts as the Blues 99 imperious fashion they had finished said an emotional Klopp having young players at Chelsea, with six pushed for UEFA Champions League the previous one. By the time they led the Reds to their first title in 30 Academy products making their first- qualification. There was also top- beat West Ham United in February years. “It’s much more than I ever Liverpool achieved team debuts and two establishing flight experience in 2019/20 for Billy to stretch their unbeaten start to 27 thought could be possible. Becoming the second-highest themselves as familiar faces in Frank Gilmour, Tariq Lamptey, Armando games and record their 18th straight champion with this club is absolutely Premier League points Lampard’s side. Broja and Tino Anjorin. win, they had taken a record 110 incredible.” Homegrown players tally of all time points from their last 38 League Tammy Abraham, Fikayo Tomori and Mason Mount Mason Mount and Reece James Chelsea head of youth development matches, with 36 victories and two For captain Jordan Henderson, lifting 18 with Christian Pulisic became regulars following their Neil Bath said: “We restructured the draws. the Premier League trophy fulfilled a Academy in 2004, and several of the lifelong ambition. players now in the first team have Liverpool equalled When the season was suspended been on that journey for almost as the record held by due to COVID-19 three weeks later, “Winning the Premier League has long. When you see those players out Chelsea, Manchester they were just two wins away from been a dream of mine since I was a on the pitch at Stamford Bridge, it City and Manchester ensuring the Premier League trophy kid,” he said. “It’s been an amazing brings tremendous satisfaction.” United for 18 wins at would head to Anfield and the title season and I am so thankful to be part home during a season was sealed within two games of the of this club and team.” Chelsea were also crowned champions of Premier League 2 Division 1 on a points-per-game basis, following the curtailment of the season due to COVID-19. VAR’s introduction This season saw the use of Video Assistant Referees for the first time in the Premier League. Over the course of the campaign, more than 2,400 incidents were checked and 109 decisions were overturned by the VAR, an average of an overturned decision once every 3.5 matches. The percentage of correct key match decisions rose from 82 per cent in 2018/19 to 94 per cent this season, with the average delay to games caused by VAR at 50 seconds. 6 The Football 7
Premier League Manager of the Season Season Awards Jürgen Klopp Having led Liverpool to their first Premier League Recognising the individuals whose outstanding title, Klopp has cemented his status as a club legend. Under his stewardship, the Reds lost only one game contributions during 2019/20 earned them our before the season was suspended in March, and seasonal honours Liverpool became champions quickly after the restart, with a host of club records broken along the way. They remained unbeaten in the League at Anfield for a third consecutive season – the first time they have achieved this in the club’s history. Player of the Season Young Player Playmaker of the Season Kevin De Bruyne Trent Alexander-Arnold De Bruyne’s stunning form for Manchester City One of six English players on the eight-man earned him two Premier League Season Awards in shortlist for the inaugural TAG Heuer Young 2019/20, becoming EA SPORTS Player of the Season Player of the Season award, Alexander-Arnold as well as winning the Cadbury Playmaker honour was integral in Liverpool becoming champions for the second time in three years. With 20 assists, he for the first time in 30 years. Part of the League’s equalled Thierry Henry’s record from 2002/03, and also tightest defence, he earned 12 clean sheets, but delivered his best goal return in a Manchester City was equally impressive as an attacking force, shirt, netting 13 times in the League. providing 13 assists and scoring four times. Golden Boot Golden Glove PL2 Player of the Season Goal of the Season Jamie Vardy Ederson Curtis Jones Son Heung-Min Leicester City’s Jamie Vardy won his first Cadbury Golden A clean sheet against Norwich City on the final It was a dream breakthrough campaign for Jones, A prolific scorer for Tottenham Hotspur, Son has Boot award after scoring 23 goals in a fantastic season day of the 2019/20 season saw Manchester City’s who won a Premier League winner’s medal and netted his fair share of eye-catching strikes as he has that also saw him surpass 100 Premier League goals. At 33, Ederson win the Cadbury Golden Glove award. He played a starring role at Under-23 level. He made hit double figures in each of the last four seasons. His Vardy is the oldest player to win the accolade. He ended recorded his 16th clean sheet of the campaign in his six League appearances for Jürgen Klopp’s side, solo effort against Burnley in December was nothing the campaign a goal ahead of Arsenal’s Pierre-Emerick side’s 5-0 win over Norwich City, to move one ahead scoring once, and netted nine goals in Premier short of world class, topping off a skilful run from deep Aubameyang and Southampton striker Danny Ings. of Burnley’s Nick Pope. League 2 Division 1. inside his own half with the coolest of finishes.
Taking the next Helping players achieve full potential step forward Brighton & Hove Albion’s head of training framework that has seen Academy coaching Ian Buckman Academy products such as the fully endorses the commitment of 2018/19 Premier League 2 Player the Premier League and our clubs of the Season Aaron Connolly and How we are developing the playing stars of tomorrow and to create outstanding coaches and Steven Alzate thrive. players. helping a new generation of coaches to break through “We really focus on each coach’s The 44-year-old (below) has come technical knowledge and area of through both the Elite Coach interest and see how we can apply Apprenticeship Scheme (ECAS) that to training,” Buckman said. “Our number-one goal is to develop Arsenal have also launched the Arsenal and the Elite Heads of Coaching good people first who just happen Academy Island which aims to ‘Build (EHOC) programme, which focus on “Aaron and Steven are just two of to be talented at football,” says Ryan Strong Young Gunners’, offering mental strengthening each coach’s skill-set. the players that have progressed Garry (left), the Under-23s assistant health support, advice and structure to and that is ultimately our biggest coach at Arsenal. all Academy players. Buckman has particularly benefited goal – to improve technical and from the EHOC programme and physical performance, and the A product of the Elite Coach The hard work of Ryan and his fellow has helped devise a fantastic holistic development of our players.” Apprenticeship Scheme (ECAS), he Academy coaches has brought believes the club’s holistic approach to significant rewards for Arsenal recently. creating the Premier League stars of Homegrown talents such as Bukayo tomorrow is reaping rewards. Saka, Joe Willock, Reiss Nelson, Ainsley Maitland-Niles and Eddie Nketiah The club’s Academy Leadership Group have emerged from the Academy to sees one player from each age group feature in the first team. voted into a forum where they will discuss and work together with the “I see my role as helping the boys coaches to help improve their learning take the next jump into the Premier at the club. This approach offers League,” Ryan said. “It is about older players the chance to be preparing players who can survive mentors to the younger members of and thrive in the hardest league in the Academy. the world.” Rising talents shine on Indian stage Pathway for BAME coaching hopefuls Through the Academy programme, The event also included the renewal The Premier League, EFL and PFA Moore (left) said: “This is a critical young players are involved in of the Premier League’s Mutual launched a new player-to-coach time for Black, Asian and Minority international tournaments and Cooperation Agreement with the ISL, placement scheme aimed at Ethnic coaches. We all know and festivals that enhance their knowledge which sees the two leagues continue increasing the number of Black, Asian agree that the diversity of coaches of other cultures and styles of football. to work together to enhance coaching, and Minority Ethnic (BAME) players and managers must increase and refereeing and football development transitioning into full-time coaching this placement scheme represents a Under-14 players from Chelsea, in India. Arsenal and Leicester City, roles in the professional game. The positive step.” Manchester United and Southampton meanwhile, hosted ISL coaches as part scheme provides up to six coaches Southampton in action in the took part in the Next Generation of a week-long study placement early per season with a 23-month intensive The scheme has been developed over Next Generation Mumbai Cup Mumbai Cup in February, taking on in Season 2019/20. They gave the work placement within EFL clubs. the last 18 months and complements Under-15 Hero Indian Super League next generation of Indian coaches’ This is one example of how football is the existing programme within (ISL) and local youth sides, Bengaluru valuable insight into Premier League creating opportunities and pathways the Premier League Elite Coach FC, FC Goa and the Reliance Academy operations. within coaching. Apprenticeship Scheme, which Watch our exclusive video Foundation Young Champs academy, provides a bursary for BAME and on the Next Generation in a week of football matches and Doncaster Rovers manager and female coaches to be placed within Mumbai Cup here activities. Chelsea ran out Season Chair of the Premier League’s Black Premier League and Category One 2019/20 tournament winners. Participants’ Advisory Group Darren Academies each year. 10 The Football 11
Project Conor Coady “I was one of those players who Restart Wolverhampton Wanderers captain couldn’t wait to be back training and playing, and as a football club we wanted to get going as soon as possible, but we knew it was only How the Premier League and our clubs worked possible by making everybody’s together to resume Season 2019/20 safely health and safety the priority. As club captain, I was updated on all the latest developments, which was really reassuring. Safety first “We always felt that nothing was left to chance, with all the hygiene and Following the suspension of of everyone, and the safety of social-distancing measures put in Season 2019/20 on 13 March due players, coaches and club staff was place. to the COVID-19 pandemic, the paramount in both the phased return Premier League worked closely to training and the resumption of “Playing without fans in the stadium with the Government, the whole matches. has been strange, but we knew that of professional football in England, was the only way it could be, and public agencies and other relevant Players and managers were we hope it won’t be too long until stakeholders on Project Restart, consulted throughout and strict the supporters can be back cheering with the aim of resuming the protocols were put in place to ensure Conor Cody’s temperature is checked as he arrives at the training ground us on.” campaign when it was safe to do so. that both training grounds and Throughout the crisis, the overriding stadiums were as safe as possible priority was the health and wellbeing for everybody present. Dr Zaf Iqbal the players was that it was not just Crystal Palace Head of about their behaviour at training, Sports Medicine it was also about making sure they followed all the advice around social “First and foremost, we reassured distancing and hygiene at all times. Key dates players that their safety was paramount. Looking at all the “Another big responsibility was 17 May measures put in place, I don’t think ensuring that all our processes were Twice-weekly testing there were any environments that not a burden on the NHS and public of players and were safer than a Premier League services in any way, and that was staff at all 20 clubs training ground or stadium. the case with both training and the commenced. matches themselves.” “The step-by step process of the 19 May “We’re in the safest workplace in Return To Training Protocol was Stage One of the the country” – Andros Townsend vital and only once the players felt Return To Training comfortable did we move onto 0.09% Protocol permitted Sean Dyche the next stage. There were lots of small-group training Burnley manager differences, such as the players while maintaining The percentage of arriving individually and already social distancing. “Once we returned, the scale of the “Then there was clearance to play positive results (20) dressed for training. They had 27 May measures put in place was evident. friendly games and that enabled from 22,133 COVID-19 temperature checks and a health Stage Two allowed A lot of work went into this by our us to have a trial run of how the tests of players and questionnaire via an app, and they a resumption of medical and operations team, who stadium was going to work on a coaching staff. As weren’t allowed into the training contact training, were heavily guided by the Premier matchday. the biggest pool of ground until they had completed while minimising any League. The end product was a collected data in those. Then it was all about the unnecessary close process that was as safe as it possibly “We had to distance the dressing England, the Premier social distancing and making sure contact. could be and quite simplistic in the rooms, the treatment areas and so League has shared everything was as clean as possible. 17 June way the players could follow it. on, and there was guidance given for this information with Season 2019/20 on-field behaviour, so there was an Public Health England “The testing was important to prove resumed behind “That allowed us to focus on getting awful lot of planning that went into as a key part of their that the protocols we had put in place closed doors. match ready in a short space of time. making the stadium safe as well.” coronavirus research were effective. A key point to get into 12 The Football 13
“As we prepared for the return to football behind closed doors a key priority was ensuring our fans continued to feel connected and engaged with the club. This allowed us to explore innovative activations, including the Fan Wall, to keep our supporters at the heart of the matchday experience, letting them know that their support remained as important as ever.” Nuria Tarre Chief Marketing Officer, Manchester City Football Club Everyone’s game An open and inclusive atmosphere is integral to the Premier League experience, and we worked alongside clubs and partners to adapt during the COVID-19 pandemic 14 The Fans 15
Opening doors to all supporters From cut-price children’s tickets to expanding disability access and welcoming fans from the LGBT community, our clubs are committed to inclusion at every level Ben Chilwell and James Maddison with members of the Foxes Pride LGBT Just the ticket Supporter Group Karen and James Rainbow have been taking their children Ossie and it was free with an accompanying adult, and an annual Junior Cherries Pride of the Foxes Daisy (pictured below) to watch AFC membership cost only £7.50.” Bournemouth since 2013. The Premier League and our clubs “What we’re starting to see Bournemouth’s ticket pricing policy work in partnership with Stonewall now - and Ben and James are Despite the constraints of the limited was part of a clear strategy to on the Rainbow Laces campaign, examples of that - are players capacity at Vitality Stadium, Karen engage and connect with young as we continue to celebrate LGBT starting to get involved,” said feels the club does its best to welcome supporters. inclusion and make it clear that Graeme, who discussed the £7 The average price young fans to matches. “The price they charge for the young “The vast majority of our near 4,000 Junior Cherries members have now football is for everyone. Graeme Smith, co-founder of importance of players being allies to the LGBT community.“ paid by junior fans is brilliant,” she said. “It cost only watched a live Premier League match Leicester City’s LGBT supporter The club’s inclusive nature also season-ticket holders £6 for a Junior Cherry aged eight or and, for a club which has community group, Foxes Pride, joined fellow extends to the pitch. to watch Premier over to watch a Premier League game. at the heart of everything we do, co-founder Paul and member Mish League matches that is something to be very proud at the King Power Stadium to discuss “I think if a team-mate were to in 2019/20 “For Junior Cherries aged under seven, of,” said general manager Liz Finney. Watch our exclusive video on the Rainbow Laces campaign with come out and say they were gay, Leicester City’s Rainbow Laces first-team players Ben Chilwell and then nothing changes,”Maddison campaign here James Maddison. said. “That’s how it is with us.” Price of football study Access for all The Premier League’s Accessibility was a key factor in SpursAbility right from when these comprehensive study of ticket the construction of Tottenham facilities were first being designed, prices during Season 2019/20, in Hotspur’s new stadium, with the which shows how much it cares about conjunction with EY, revealed: club working with their Disabled meeting the needs of all fans.” £32 Supporters Association throughout The average ticket price across the process to ensure that inclusive The creation of the Sensory Suite, the Premier League in 2019/20, provision was considered at a space specifically designed for the same as 2017/18, with the every stage. fans with sensory requirements, has majority of fans paying under £30. proved to be very popular. Changing Jo McNicol, SpursAbility Places facilities can also be accessed £16m Chairperson, said: “The stadium’s in different areas of the ground, Total saved by season-ticket access facilities are amazing as well as through the Tottenham holders thanks to deals and because they enable me and other Experience. The club has also discounts from clubs. disabled supporters to enjoy the full created more than 250 wheelchair matchday experience, just as any accessible bays and has more than 23% other fan would. 500 accessible seats which are The percentage of away tickets located on all levels at the stadium, to One of the accessible viewing priced below the £30 cap, with platforms at the Tottenham “The club has maintained give supporters a greater variety of some available for just £5. Hotspur Stadium a consistent dialogue with viewing options for matches. 16 The Fans 17
Different focus In a season which attracted some of our biggest live broadcast audiences of all time, the Premier League worked with broadcast partners to bring a number of enhancements for fans at home when matches were staged behind closed doors The final 92 matches of Season To enhance the behind-closed-doors 2019/20 were missing one of the experience for fans watching at home, Premier League’s most recognisable the Premier League and broadcast and important features: stadiums partners developed a series of packed full of home and away innovations. This included: supporters creating the atmosphere for which the League is famed • Seat wraps to improve the visual A cameraman taking around the world. and acoustic environment as well as precautions and, below stadium dressing applied by clubs. right, Norwich City manager Daniel Farke Playing games behind closed doors was essential in order to • A crowd noise option for UK broadcast facts and figures giving a socially distanced post-match interview complete the campaign and all fans, supplied by EA Sports the fixtures following the restart Atmospheric Audio, was selected were televised live in the UK by Sky by approximately 75 per cent of The 2019/20 season accounted for Sports, BT Sport, Amazon Prime and viewers. six of Sky’s top-10 Premier League the BBC. audiences, three of which came • ‘Fan walls’ featuring live footage BBC showed its first live Premier before the COVID-19 pandemic. Sky Pick, Amazon Prime and BBC of supporters watching from League matches, with 4 games Sport showed 33 fixtures free-to-air, home were made available to televised during June and Following the resumption of the with live commentary of every fixture broadcasters and for use on July. Two of them entered the season, three matches broadcast by available in the UK on BBC Radio 5 stadium big screens. top-five most watched Premier Sky went straight into their top-10 Live and talkSPORT, ensuring as League matches ever: highest Premier League audiences many people as possible could • Use of music inside stadiums at key ever, including their biggest of all time. follow the action from the safety of trigger moments such as kick-off, 4.364m Southampton v their own homes. Sky Sports and goals and substitutions. Manchester City on BBC1 drew 4.968m for the Merseyside derby, an BT Sport also provided offers for the second-highest audience of all-time record. season-ticket holders who did • Tunnel cameras allowed fans to see all time for a Premier League live not have an existing subscription. the immediate build-up to the match. match. The audience peaked at 5.9m viewers – the highest peak BT Sport showed more Premier ever achieved for a live Premier League matches in a season than League match in the UK. ever before (52+12 additional fixtures following the restart) and attracted 3.564m Bournemouth v Crystal its fifth-highest audience ever, with Palace on BBC1 attracted the 1.554m watching Liverpool v Sheffield third-highest ever audience for United in January. a Premier League live match. Amazon Prime Video became the 880m Premier League’s newest domestic broadcast partner in 2019/20, showing 20 live matches during December. The number of homes, The streaming service also carried in 188 countries, where four fixtures free-to-air following the the Premier League is restart. broadcast 18 The Fans 19
Global appeal When it comes to engaging with fans from all over the world, the Premier League continues to set a high bar The popularity of Fantasy Premier Nigeria rose 57 per cent, while there League (FPL) rose again, with a 20 per was an increase of 60 per cent in cent increase in the number of players Kenya. compared to Season 2018/19. With two-thirds of FPL managers There was also a noticeable rise in coming from overseas, the game’s female managers, with 24 per cent Premier experience in China global reach continues to grow. more women and girls taking part compared to the previous season. Wolverhampton Wanderers have it as well, as they staged a number This year’s edition saw fans in enjoyed their best-ever Premier of events to engage their growing Egypt register almost 700,000 FPL managers in 2019/20 found an League finishes over the past two number of fans in China. teams, representing the most unlikely hero in Sheffield United’s John seasons, which came either side managers in a country Lundstram (left). Classified as a of a triumphant performance in the “We did a fantastic job all week,” said outside the UK and defender in the game 2019 Premier League Asia Trophy. head coach Nuno Espírito Santo. “It nearly 10 per cent of but playing in midfield was great to come to China and see all participants, as the for the promoted Wolves joined Manchester City, so many of our fans here.” nation’s hero Mohamed side, Lundstram’s four 7.6m Newcastle United and West Ham Salah was joined by goals and five assists United in the tournament, the During the tournament, the compatriot Trézéguet in rewarded managers’ eye second to be held in mainland China Premier League also reinforced its A record number of the Premier League. The for a bargain as he finished and the first to take place in two commitment to the development of FPL registrations, up game also grew elsewhere the season as the fifth-highest different cities, giving more fans the the game in China, with the winners 20% on 2018/19 in Africa, as numbers in points-scoring defender. opportunity to enjoy the Premier of the Premier Skills Under-12 Cup League experience. getting the opportunity to enjoy unique experiences with Premier Gamers take on ePL challenge After a 4-0 win over Newcastle in League sides. Other activities Nanjing, Wolves faced Manchester included the Chinese Super League City in Shanghai, the home of the (CSL) Under-15 Cup, a Youth The second season of ePremier With the season suspended, the club’s owners Fosun. A tightly-fought Conference open to coaches from League saw thousands of participants ePL Invitational brought together final at the Hongkou Stadium ended the Chinese FA and CSL and local competing on behalf of all 20 clubs in Premier League players and some in a penalty shootout victory for the teachers, all of which was preceded an EA SPORTS FIFA 20 tournament. special guests in two instalments of a Black Country club, who not only by training camps for CSL and knockout FIFA 20 competition. enjoyed success on the pitch but off Premier Skills coaches. 5 There was some thrilling action throughout the early stages to decide Wolverhampton Wanderers’ Diogo the players who would appear in the Jota was crowned the inaugural Number of continents the ePL Invitational grand finals, before the COVID-19 pandemic led to the postponement of champion, with Leicester City midfielder James Maddison coming Events bring US fans closer to action was televised in the live event. out on top in the second tournament. Austin, Texas and Miami, Florida were Premier League Mornings Live is part the 2019/20 season destinations for of the League’s ongoing commitment the Premier League Mornings Live fan to bringing unique experiences to festivals. fans, with more than 30,000 people in the United States having now Channel proves a huge YouTube hit Run in partnership with NBC Sports, attended one of these festivals. The Premier League’s official YouTube channel launched at the start of the Subscribers soon surpassed the one million mark, delivering more 4 Of the 10 most the live broadcast events bring fans from all clubs together for the chance to watch Premier League football season with Rapman (left) paying than 110m views, with viewers able streamed Premier matches, meet legends of the game tribute to some of the greatest to enjoy a host of unique content, League matches such as Ashley Cole, Tim Howard players and moments from Premier including appearances from first- of all time in the (pictured) and Premier League record League history in one of his trademark team players in the Uncut series, and U.S. took place in goalscorer Alan Shearer, and take wrap-up videos. regular pub quizzes during lockdown. Season 2019/20 part in free family-friendly activities. 20 The Fans 21
“This is the kitchen garden at the training centre where we grow fresh fruit and veg for the first-team restaurant. This food is being taken to our food distribution hub at the stadium so that it can reach those most in need within our community. I will be volunteering my time to help out in the garden and take this food to the stadium as we fight this pandemic together.” José Mourinho Head Coach, Tottenham Hotspur A force for good The importance of the League, clubs, players, managers and staff to their communities was evident throughout 2019/20, especially when they rose to the challenges posed throughout the pandemic 22 The Communities 23
Helping hand Game on for tackling isolation in time of need The Palace for Life Foundation took an innovative online approach to help young people in South London were spending most of their time on their Xbox or PlayStation,” said George Henry, Targeted cope with social isolation during the Intervention Manager at Palace for How Premier League clubs and players supported COVID-19 lockdown. Life Foundation. That was when we their communities during the COVID-19 pandemic thought: ‘I wonder if that can help us With social distancing in place and continue our work?’ Palace Pad Chat teams up Premier League Kicks sessions unable young gamers with a Supporting local communities and Premier League players generated qualified mentor to run in their usual way, the Palace “We’re dealing with a lot more cases the NHS was a priority for the Premier their own financial support for the Pad Chat was set up for anyone of kids feeling anxiety. It’s our job to League, our clubs and players during NHS through the #PlayersTogether aged 12 to 25 who loves gaming and offer some support in terms of their the COVID-19 pandemic. fund. The Premier League also wanted to discuss life in isolation mental health. We’re hoping that by worked closely with Government online with a qualified mentor. offering them the chance to take on Shortly after the season was departments and authorities to our team through gaming, we can suspended, the League provided create and coordinate a series of “For the first couple of weeks we reach out to them using a channel £20 million to support the health public health message campaigns were just checking in with our young that most of them will already be service, communities, families and throughout the crisis. This included people and most of them said they familiar with.” vulnerable groups during the crisis. videos featuring players from all 20 This included a financial contribution clubs to help communicate the latest to NHS Charities Together, directed official guidelines. towards mental health support for NHS staff and their families, and funds to enable clubs to refocus The next four pages feature examples of club and player support for the NHS Free meals for vulnerable families their delivery efforts and develop and communities as a snapshot of the significant outreach programmes. incredible efforts across the League. Like many clubs during the purchase bulk supplies to support pandemic, Manchester United and local food banks and food groups Manchester United Foundation have who have seen an increase in Saints deliver the right prescription been working to support families in their local area requiring food demand during the crisis. donations. “It is a fundamental human right Vulnerable members of the public Through their #SaintsAsOne to have access to food. Our aim were given a helping hand by campaign, Saints Foundation joined Over 30,000 items of food and drink is to ensure we can provide a Saints Foundation, the charity forces with Southampton City Council from the club’s stadium bars, kitchen decent meal for as many people of Southampton FC, during the and Southampton City Clinical and hospitality areas were shared as possible, thereby giving them COVID-19 crisis as staff helped deliver Commissioning Group (CCG) to help with local groups and charities, while some hope and motivation for Manchester United donated Watch our exclusive video on prescriptions to homes across the those who were self-isolating or thousands of food and drink Manchester United Foundation the future,” said John Shiels, Chief Saints Foundation’s work here region. shielding during the pandemic. items to support families committed £100,000 of funding to Executive of Manchester United Foundation. After setting up a hotline so vulnerable people could outline their needs, club As part of a fan-led campaign, staff collected and delivered over 2,000 Manchester United also joined medical prescriptions to local residents forces with Manchester City at and remained in contact throughout the start of the pandemic to each the entire COVID-19 lockdown, donate £50,000 to local food ensuring anybody self-isolating could banks via the Trussell Trust. regularly see a friendly face. Marcus Rashford deservedly earned Treve Sedgeman, 80, is one of many praise after he teamed up with Southampton fans being supported charity FareShare to help raise by the initiative: He said: “Saints £20 million, ensuring four million Foundation bring my medication meals could be distributed to every week or fortnight, and they vulnerable people. He later played are absolutely brilliant. Words can’t a key role in ensuring free school describe what they have done, they meal vouchers would be provided Southampton FC staff helped deliver prescriptions to homes across the region are absolutely magnificent.” during the summer holidays. 24 The Communities 25
Caring for the health service How our clubs went the extra mile to support the NHS and its hard-working staff Maternity care at Villa Park The support of Aston Villa in providing Deputy Director of Midwifery Louise a central hub for maternity care Wilde is an Aston Villa season-ticket at Villa Park was welcomed by the Sandwell and West Birmingham NHS holder and she was amazed at how quickly the club offered their help. Sanctuary for key workers Watch our exclusive video on the maternity Trust during the COVID-19 crisis and hub at Villa Park here was just one of the ways in which the “They came back within about an Watford threw open the doors of “Watford General is only a few yards club helped others. hour of me sending an email and Vicarage Road at the height of the away, but the environment is so within two days we were up and pandemic to offer support to NHS different and really seems to lift the running,” Louise said. workers from the neighbouring mood,” said Christine Allen, Chief Watford General Hospital. Executive of the West Herts Hospital Villa Park became a hub for midwives, NHS Trust. hosting clinics offering both postnatal The stadium was re-named the and antenatal appointments and ‘Sanctuary’ as it provided a safe “While our sole focus is our patients, advice. Every day, between 25 and 30 environment for exhausted workers the ability to get away makes all the women attended appointments at to recharge their batteries. More difference. The demands on staff, the stadium as staff from the nearby than 1,000 NHS staff members were especially those caring for our sickest Sandwell and West Birmingham NHS fed each day, tens of thousands of patients, have been huge. Having Trust offered their expertise in a safe pairs of surgical scrubs were washed a space to talk about the day or sit and welcoming environment. by the club and the stadium’s suites and reflect after work can really help and function rooms were used as staff manage their stress. This in turn bedrooms and counselling rooms by helps them provide the best care for Support and praise for NHS the hospital’s staff. patients.” As the COVID-19 pandemic The club gave away 1,000 match developed, Brighton & Hove Albion were quick to reach out to the NHS as tickets to hospital staff for when fans are allowed back in stadiums. They Help for staff on the front line they provided a myriad of services to also brought out a new playing shirt help combat the crisis. that praised NHS and key workers, London was the early epicentre of and those who live in sheltered with profits from sales going to NHS the COVID-19 pandemic in the UK. accommodation. Frank Lampard and They set up the Albion As One fund charities. Chelsea quickly responded by offering his first-team squad also offered their to raise money for local charities assistance to the NHS and charities help and made financial donations. helping the homeless and elderly, and supporting elderly and vulnerable the American Express Community groups. All Premier League players wore the Stadium was transformed into a NHS logo on their shirts following the drive-in COVID-19 testing centre. The club provided more than 115,000 restart. Blues midfielder Jorginho (left) free meals to five nearby hospitals said: “All the healthcare professionals The stadium was also made available and offered the Millennium and who are doing everything they as a contingency field hospital for Copthorne hotels at Stamford Bridge can, they are the real heroes. They Sussex NHS, the club’s Performance as accommodation for NHS staff. are there on the front line, making Centre at Lancing was used to store sacrifices and putting their own life equipment and medicine, and food In addition to this, Chelsea worked at risk to save the lives of others, shift and drink was also donated to local with a wide range of charities that after shift. I believe they deserve all NHS staff. support the elderly, the vulnerable the support in the world.” 26 The Communities 27
The path to a brighter future From the classroom to the football pitch, we are committed to providing positive activities and pathways for young people Cressida Dick at the West Ham United Foundation Kicks session and, right, Sadiq Khan speaking to Helping children to shine participants at a Palace for Life Foundation event Support to fulfil potential The Premier League’s ongoing “I know from personal experience commitment to Kicks was that sport can provide young people demonstrated with the with life-changing opportunities and I 90 Professional football announcement of a three-year partnership with City Hall and the Metropolitan Police to enhance want all young Londoners to have the chance to reach their full potential,” Khan said. 17,900 clubs funded to deliver the delivery of the social inclusion Premier League Kicks programme in London. Metropolitan Police Commissioner Dame Cressida Dick, who visited a Primary schools across London Mayor Sadiq Khan visited West Ham United Foundation Kicks England and Wales both Palace for Life and Tottenham session in March, added: “Premier engaged in Premier Hotspur Foundation sessions during League Kicks is bringing people League Primary Stars the season to speak to young people together, giving people confidence and Launched in 2016, Premier League White Woman Lane Junior School, Watch our exclusive videos who are being encouraged to realise teaching them a healthy lifestyle. Most Primary Stars (PLPS) aims to engage supported by the Norwich City on Palace for Life here and Tottenham Hostpur their potential and improve their of all, they are just having fun together and inspire primary school children Community Sports Foundation, who Foundation here wellbeing through Kicks. and in a very safe environment.” aged five to 11 across Maths, English, were creating their poem entries on PE and PSHE, with a focus on areas ambition for this year’s PL Writing like personal skills and wellbeing. Four Stars competition. He said: “This years on, 110 professional football competition will help the kids and clubs now deliver the programme in remind them that they should believe Kick-starting young lives BBC Bitesize used local schools, while more than 46,000 in their dreams.” Premier League teachers are registered to the free “It’s given me a new lease of life,” said It was relaunched in October 2019, Primary Stars online resource library. During the pandemic, the PLPS Nick Phillips a former participant on with a new funding commitment from resources during teacher-facing resources were Manchester City’s Premier League the Premier League who, working with the pandemic as Norwich City’s Tom Trybull (above) repurposed to provide free home- Kicks programme, who is now a Kicks BBC Children in Need and 38 clubs, will part of the ‘biggest saw first-hand the positive impact learning activities for families, to help coach for City in the Community. “I am provide more targeted delivery and push on education combining football and learning educate and entertain children who a great example of what Kicks is. I get mentorship to support young people in its history’ has on pupils, when he visited were unable to attend school. to give back everything it has given at risk of or affected by violence. me, so that’s huge.” In Nick’s coaching role, he’s able to mentor and support Inspiring youngsters to hit their goals local young people facing the same issues he did. This season saw the launch of Headteacher Mandi Collins was full Now in its 14th year, Kicks continues to Premier League Inspires, a new of praise for Leicester City in the work in partnership with clubs, young community programme run in Community Inspires Coach Kwesi people and stakeholders across partnership with the PFA and Prince’s Darkwa Ampadu (left), who has been England and Wales to build stronger, Trust. It supports 11-25-year-olds working with pupils at Thomas Estley safer and more inclusive communities. through the education system and early adulthood; helping them develop personal skills and positive Community College since January. She said: “Some of our students who were struggling are now absolutely 72,000+ Kicks participants in The programme provides a range of positive activities including free football sessions and workshops to behaviours. blooming!” Season 2019/20 young people in high-need areas. 28 The Communities 29
Playing a positive role Our clubs are committed to providing positive activities and new and improved facilities to support individuals’ physical and mental health A Game Changer for struggling men “Newcastle United Foundation are Despite appearing happy to friends doing such amazing work battling and family, Josh was struggling with stigmas around mental health and I’m his mental health but now credits the proud to be an active part of it, “ says Newcastle United Foundation with Newcastle United fan Josh Banyard helping him turn his life around. (left). He cannot praise Newcastle United enough for the support he has received after admitting he needed to He regularly attends the Foundation’s men’s support group, “Howay Inn”, Sporting hubs success seek help. and that allows him to share any concerns over the way he is feeling. Thrilled youngsters enjoyed a Government – with additional support The Newcastle United kickabout with Everton’s Tom Davies coming from Liverpool City Council Foundation’s Be A Game Changer He said: “To find a group full of like- during a celebration to mark the first and the Rugby Football Union. programme reaches out to men minded people has been amazing. It anniversary of four multi-million- aged between 18 and 44 in a bid to has completely changed my outlook pound sporting hubs across Liverpool. “People in Liverpool are football- get more men to talk about their on life and has quite simply rescued mad and to see such a wide range of wellbeing. me from a dark place.” The Toffees midfielder was joined activity here at Jericho Lane is really by other guests including Liverpool’s inspiring,” said Davies. Trent Alexander-Arnold and former Red Jamie Carragher for a tour of the “To have these facilities, you know Support at hand to help students Trent Alexander-Arnold state-of-the-art facilities at Jericho you’re playing every week and you (above), Tom Davies (top) Lane playing fields, one of the sites know you’re getting a good pitch, and Jamie Carragher developed as part of a £20.8m project whereas in the past you were not sure Beth, a Year 11 pupil at West assisted by psychological wellbeing (below) at the Jericho Lane in the city. if your game would be on.” Craven High School in Lancashire, practitioner Katy Westwell. sporting hub is one of hundreds of young people The hubs at Jericho Lane, Jeffrey Everton in the Community runs being supported by Burnley FC in “We’ve worked together on Humble, Heron Eccles and Simpson Soccer Schools at Jericho Lane and the Community’s Schools’ Mental developing strategies which have were part-funded by the Football Heron Eccles, as well as weekly Wellbeing Project. It gives pupils helped me to attend school on a full- Read more about the Football Foundation – a charity financed by Premier League Kicks sessions at at seven secondary schools across time basis.” Foundation’s investment into the Premier League, the FA and the Jeffrey Humble. the region access to a full-time creating sporting hubs here psychologist who can support As part of the Premier League’s them with their mental support of this year’s Heads Up health. campaign on mental health, Beth and Katy were invited to London to share “Had I not received the their story at an event with the Duke help I needed I would of Cambridge. not be able to stay in lessons and some “I would definitely say to young days would not be able to attend school at all,” said people that, should they need to, have the confidence to speak to an adult,” says Beth. “Anxiety and depression 500,000+ visitors used Beth who has been should not be seen as a weakness.” Liverpool’s new sporting hubs in their first year 30 The Communities 31
“I’m extremely proud of what we have achieved in our first season back in the Premier League, both on and off the football pitch. We have played competitive, exciting football to entertain the fans, and have lots to build on as we head into the new campaign.” Stephen Bettis CEO, Sheffield United Premier League The Premier League’s commitment to equality and diversity runs through all we do, and our competition supports both economic and social growth 32 The Premier League 33
Tackling Setting the standard discrimination Manchester United proudly celebrated achieving the Advanced Level of the Premier League Equality panel consider evidence provided by the club on equality and diversity across all areas of their business, including in football Standard this season, with an on- pitch presentation at Old Trafford marking the club’s commitment to the work of their charitable arm, the Manchester United Foundation. It takes into account the culture and policies at equality, diversity and inclusion. the club, as well as the development The Premier League’s commitment to fighting of club services that will enable people racism was evident throughout Season 2019/20, The accolade, which is the highest level from all communities to engage in with our clubs once again demonstrating their a club can receive, sees an independent activities. dedication to equality, diversity and inclusion The #allredallequal campaign focuses on the club’s commitment to the cause, noting that ‘there’s no greater goal The Premier League and its clubs will A Black Participants’ Advisory Group than a more equal world’ – a message not tolerate discrimination in any form. made up of current and former players, which was amplified by the launch This message has been clear during managers and others within the game of their HATRED anti-discrimination the season as the League, clubs and was set up to ensure the views of black initiative late last season. players have come together to tackle players and coaches are heard and this issue. help shape the Premier League’s action. Manchester United’s Group Managing Regular meetings and consultations Director Richard Arnold (far left) The League undertakes wide-ranging take place to ensure issues are said: “The journey does not stop here action, working closely with Kick It discussed and dealt with. for us. Through our #allredallequal Out, as well as The FA, EFL, Stonewall equality programme we will continue and other organisations to tackle The Premier League launched a to ensure that equality, diversity and discrimination across all areas of dedicated reporting system for inclusion are integral throughout the football. players, managers, coaches and their business and that Manchester United family members who receive serious remains as a club open to all.” No Room For Racism discriminatory online abuse. Each case is reviewed, reported to the relevant In October, two match rounds were social media company, investigated dedicated to promoting the No and, where appropriate, legal action is Room For Racism message, taken. Black Lives Matter Working in partnership emphasising that racist conduct is not tolerated and urging supporters We continue to challenge major social Following the resumption of the Close work with our long-standing to take action – ‘If you see it, report it’. media companies that fail to do enough season in June, the League supported partner Kick It Out continued, All 20 clubs showed their support and to block offensive discriminatory the players’ wishes to have “Black including the provision of financial Read more about the No Room For Racism helped reinforce the Premier League’s material and identify and ban offenders Lives Matter” on their shirts for the support for their mentorship and campaign here zero tolerance stance. from their platforms. remainder of 2019/20, as well as leadership programme Raise Your backing players in ‘taking a knee’ Game. The League also funds specific before or during matches. The League events such as Football Black List, wholly agrees with the players’ which celebrates and highlights role single objective of eradicating racial models from the black community prejudice wherever it exists. working in football. Increasing opportunities Education is vital and we run anti- The Black Lives Matter badge was on every discrimination education sessions player’s shirt following the The Premier League joined with within our schools and community resumption of Season 2019/20 the PFA and EFL to launch a new programmes, as well as for fans. coach placement scheme aimed at increasing the number of Black, Asian The Premier League and clubs also and Minority Ethnic (BAME) players continued to work in partnership transitioning into full-time coaching with LGBT inclusion charity Stonewall roles in the professional game (turn to support their Rainbow Laces to page 11 for more details). campaign (more on page 17). 34 The Premier League 35
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