RMIT Governance and Sustainability Conference, 2018 - Leveraging Design and Integrated Thinking for Innovation

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RMIT Governance and Sustainability Conference, 2018 - Leveraging Design and Integrated Thinking for Innovation
RMIT Governance and Sustainability
        Conference, 2018

          Leveraging Design
                  and
         Integrated Thinking
            for Innovation

            Friday 2nd November
         RMIT University, Melbourne
RMIT Governance and Sustainability Conference, 2018 - Leveraging Design and Integrated Thinking for Innovation
CONTENTS

    Message from Conference Convenor      2

    Message from Head of School           2

    Speakers                              3

    Programme                             6

    Paper Abstracts                       9

    Notes                                 14

    Acknowledgements                      15

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RMIT Governance and Sustainability Conference, 2018 - Leveraging Design and Integrated Thinking for Innovation
Message from Conference Convenor

On behalf of the Conference Organising team, welcome to the RMIT Governance and
Sustainability (GAS) Conference, 2018. The central theme of this conference is ‘Leveraging
Design and Integrated Thinking for Innovation’ which is inspired by the infinite opportunities
arising from user-centred approaches to problem solving and integrated thinking. Technological
developments, environmental crises, and societal disruptions continue to push the boundaries of
our understanding of our world, challenging us at every step for innovative, integrated solutions.
Research and leadership in this area has to broaden, and embrace multi-platform, multi-
disciplinary and collaborative, long-termed solutions. Inspiration is needed not only for
discovering ‘what is new’, but also to combine and integrate extant and emerging ideas
informed by both failures and successes. So, our mantra of the day is
                 Let’s Explore, Make Apparent and Celebrate!
The RMIT GAS Conference, 2018 is specifically designed to bring the voices of practitioners to the forefront. This aligns with
RMIT University’s research strategy for impactful research aimed at shaping more equitable and sustainable futures.
We sincerely thank the many thought leaders who have come together to share their knowledge and expertise. Special
thanks to Prof. Demirag, our keynote speaker, and members of the four expert panels this year. The first two concurrent
panels on Integrated Reporting, and Resource constraint management take on a more academic debate on
accountability and sustainability. The second two concurrent panels, Integrating Innovation tool -kit and Integrating
Finance and Business Modelling will bring the wisdom of expert practitioners into the classroom, enhancing the
connectivity between research and teaching. We hope that you will also take advantage of the Design Thinking
workshop team who will make learning fun! We also look forward to our final panel who no doubt will give us much food
for thought for ‘unimagined’ futures!
We also deeply appreciate and thank our sponsors, the Accounting and Finance Association of Australia and New
Zealand (AFAANZ), and the generous and continued support of RMIT’s College of Business and the School of Accounting.
Many thanks to all the paper presenters, paper reviewers, session chairs, and a special thanks to the team who ran the
inaugural GAS HDR Colloquium yesterday, led by Dr. Venkat Narayan. Finally, to the organising support team, especially
Dr. Jayanthi Kumarasiri, Yashwant and Yin – heartfelt thanks!
Wishing you a successful, enjoyable day! Make Friends!, Make Noise!, and Dare to ask that burning question!
Professor Nava Subramaniam
Director, Governance Accountability and Law Research Priority Area
Professor of Accounting, RMIT University

Message from Head of School
The School of Accounting extends you a warm welcome to the RMIT Governance and
Sustainability (GAS) Conference, 2018.
The genesis of this conference lies in the RMIT Accounting for Sustainability conference that
inaugurated in 2011 with a vision to provide a forum for researchers in the areas of social and
environmental accounting and sustainability. Over the years, the conference had attracted
research interests from a wider range of themes in the areas of governance, sustainability and
organisational management. Last year the School of Accounting re-named the conference to
reflect its enriched and extended agenda as the RMIT GAS conference.
I’m very pleased to note that the conference encompasses leading keynote speakers, expert researchers and industry
panellists, and researchers from a multi-disciplinary back-ground which provides scope of solving some of our biggest
problems of today.
The support of the Accounting and Finance Association of Australia and New Zealand as the sponsor of this event is much
appreciated.
Wishing you all a rewarding and enjoyable conference!
Professor Steven Dellaportas
Head of School, School of Accounting, RMIT University

                                                                                                                            2
RMIT Governance and Sustainability Conference, 2018 - Leveraging Design and Integrated Thinking for Innovation
SPEAKERS

Keynote Speaker
Istemi Demirag
Professor of Accounting, Keele University, UK

Istemi Demirag is Professor of Accounting at Keele Management School. Before joining Keele, he
was a Professor in Accounting at Hull University Business School where he acted as Co-Director of the
Centre for Accounting and Accountability and Programme Director of the Institute of Applied Ethics
from 2012-2013; Professor of Accounting at Queen’s University Belfast, Management School from
2000 to 2012; and the University of Sheffield Management School from 1998 to 2000. He has extensive international
teaching experience at postgraduate level and on executive courses in countries such as Germany, USA, Denmark,
Turkey, Malaysia, Singapore, Oman and Hong Kong. Istemi was an Associate Editor of The European Journal of Finance
from 2000 to 2013 and Associate Editor of Accounting Forum from 2010 to 2018.
Istemi has raised and/or contributed to research funding approximately £1 million from research councils including
Department of Trade and Industry (DTI), ESRC, European Union, SERC, ICAS and the World Bank. Istemi’s research area is
focused on risk management policies and operational control systems in Public Private Partnerships. He has published
extensively in this area in international academic journals. He was recently invited to provide written evidence by the UK
government’s House of Commons Public Administration and Constitutional Affairs Committee on the collapse of Carillion
Inquiry.

Panel Speakers
Daniel Cadart                                                    and international development. Dr Donovan has worked on
                                                                 a number of large externally funded projects including a
Director, Logic Advisory Services
                                                                 project with six national governments across ASEAN
Daniel Cadart has worked with Michael                            (Myanmar, Lao PDR, Vietnam, Indonesia, Thailand and the
Goldsworthy on various disability and                            Philippines) on developing a best practice model for
aged care projects through financial                             corporate sustainability assessments, and profiling
analysis and the development of                                  innovation practices and performance in the Australia
dynamic financial models. Daniel is a                            Manufacturing Sector (with AMCRC).
Chartered Accountant with five years’ experience with
                                                                 John Dumay
KPMG, 10 years’ experience in large corporate
environments such as Rio Tinto, and 10 years’ experience         Associate Professor, Macquarie University
assisting small to medium sized businesses build strong value
                                                                 John has worked for over 15 years as an
-adding finance functions. The last three years has been
                                                                 independent business consultant across a
focused heavily on Not-For-Profit organisations, particularly
                                                                 wide range of industries before joining
aged care, other health care providers and disability
                                                                 academia after completing his Ph.D. in
services including social enterprises. Daniel is currently the
                                                                 2008. His Ph.D. entitled Intellectual Capital
Part-time CFO of the Toosey Aged Care facility in Longford.
                                                                 in Action: Australian Studies won the
Jerome Donovan                                                   prestigious Emerald/EFMD Outstanding
                                                                 Doctoral Research Award for 2008 for the
Senior Lecturer, Swinburne University of
                                                                 Knowledge Management category. He continues to
Technology
                                                                 research on the topic of intellectual capital, non-financial
Jerome is a Senior Lecturer and a                                accounting and reporting, innovation, research methods
P r i n c i p a l Ad v i s o r i n Te c h n o l o g y            and academic writing. His research activities link closely to
E n t r e p r e n e u r s h i p a n d                            management, accounting, and scholarly practice. John
Commercialisation Development with                               has achieved an outstanding record as the author or co-
the Ministry of Science and Technology (Vietnam). He has         author of over 90 peer-reviewed academic journal articles
most recently been working on projects with the Global           and book chapters, publishing in prestigious journals such as
Reporting Initiative Organisation looking at integrating         Accounting Auditing and Accountability Journal, British
sustainability reporting into global value chains, and with      Accounting Review, Journal of Intellectual Capital, Public
Fairtrade ANZ looking at sustainable and ethical supply          Management Review, Accounting & Finance, and The
chains in the Indo-Pacific. His research interests span          Journal of Business Ethics.
sustainability assessments, global value chains, innovation,
3
RMIT Governance and Sustainability Conference, 2018 - Leveraging Design and Integrated Thinking for Innovation
Meg Elkins                                                                 Charles Lord
Senior Lecturer, RMIT University                                           Director, Logic Advisory Services

Meg is a Senior Lecturer in economics                                      Charles is a Chartered Accountant with
and program leader for the                                                 five years’ experience with KPMG and has
undergraduate econo mi cs and                                              extensive experience in financial
finance degree at the school of                                            modelling. These modelling engagements
economics, finance and marketing at RMIT University. She is                have included aged care, health care,
an applied economist with a focus on cultural economics                    primary industry and the software industry
and development economics. Meg’s research methods                          for organisations ranging from small regional businesses to
include microeconomic analysis to evaluate programs and                    large multinational companies. This has included both
policies in the areas of: arts programs, homelessness, youth               qualitative and quantitative analysis for health care
curiosity and international development. She has recently                  organisations and has regularly involved socio-economic
led a project evaluating the economic impact of the City                   data analysis to create informed assumptions
of Melbourne’s Arts Programs. As a member of DSA/EADI’s
                                                                           Angela Perry
multidimensional poverty group with presentations at the
University of Oxford, University of York and Bonn, Germany.                Director, Employee Ownership Australia
Meg is an award winning educator in design thinking and                    Angela Perry is a qualified barrister and
business design having won the teaching excellence award                   solicitor. She is a member of the Prime
for RMIT University.                                                       Mi ni s ters Co mmu ni ty an d Busi n es s
Michael Goldsworthy                                                        Partnership and the convenor of the
                                                                           Social Impact Investment working group.
Principal Consultant, Australian Strategic
                                                                           She is an impact investor, a Scale Angel, is the Chair of
Services
                                                                           Nightingale Housing, Future Foundations, CreateCare
Michael Goldsworthy is widely known                                        Global and Scrunch. She also sits on the Boards of
throughout the Not for Profit Sector for                                   Employee Ownership Australia and SisterWorks. She is
assisting boards, chief executive officers                                 passionate about female leaders, social inclusion and
& senior management teams in strategic planning,                           solving big social issues. She was also a member of the
performance management, governance, mergers, risk                          Public Services Mutuals Task Force, launched in January
management, organisational development and ideas and                       2014, by the Business Council of Co-operatives and
innovation tours and workshops. Working in a framework of                  Mutuals.
change management, strategic planning and project
                                                                           Brad Potter
management, Michael has worked with over 5,000
Community Businesses (Not for Profits) throughout Australia.               Associate Professor, University of
As his clients can attest, his unique analogies, models, tools             Melbourne
and templates provide a powerful approach to recognising                   Brad is an Associate Professor in
the past, understanding the present and creating the                       accounting and a Director of the
future.                                                                    C e n t r e f o r Ac c o u n t i n g a n d
Sumit Lodhia                                                               I ndustry Partnershi ps. Brad’s
                                                                           research and consulting
Director of the Centre for Sustainability
                                                                           experience encompasses financial accounting and
Governance & Associate Professor,
                                                                           disclosure for both private sector and public sector entities.
University of South Australia
                                                                           Brad has successfully managed and coordinated different
Sumit is a Director of the Centre for                                      research projects involving a range of industry partners,
Sustainability Governance (CSG),                                           including the Australian Accounting Standards Board,
where he leads research focused on                                         National Water Commission, CPA Australia, the Institute of
sustainability accounting, reporting,                                      Chartered Accountants, Australia, Royal Botanic Gardens
a n d go v e r n a n c e . S u m i t w a s p r e s e n t e d w i th th e   and the Institute of Public Accountants (IPA). These projects
annual Australasian - Centre for Social and Environmental                  have attracted over $800,000 in funding from the Australia
Accounting (A-CSEAR) Hall of Fame Award for 2017. He has                   Research Council and from the National Water Commission
published over 50 articles in a range of prestigious refereed              (NWC).
journals and authored a book and several research reports.
He is the co-editor of Accounting Forum and a member of
the Editorial Board of several international journals. Sumit
has been awarded grants from the Chartered Institute of
Management Accountants (CIMA), the Accounting and
Finance Association of Australia and New Zealand
(AFAANZ), Chartered Accountants of Australia and New
Zealand (CAANZ) and CPA Australia, to support and
continue his industry relevant research.

                                                                                                                                       4
RMIT Governance and Sustainability Conference, 2018 - Leveraging Design and Integrated Thinking for Innovation
Gillian Vesty
                                                                          Senior Lecturer, RMIT University

                                                                          Gillian is a Senior Lecturer in the School of
                                                                          Accounting, RMIT University. Gillian’s
                                                                          teaching and research interests broadly
John Purcell                                                              encompass aspects of ‘social and
                                                                          environmental health and wellbeing’ with a focus on
Policy Adviser, CPA Australia
                                                                          management accounting and performance measurement
John is Policy Adviser ESG with CPA                                       in sustainability, public health and education. Gillian’s
Australia, having responsible for the development of                      background career in the healthcare industry has fostered
strategy, research, policy and advocacy in the areas of                   her research interest. Gillian has published in journals
sustainability, corporate social responsibility and corporate             including Accounting, Auditing and Accountability
law. He gained his PhD from the Melbourne Law School                      Journal, Journal of Accounting and Finance, Issues in
University of Melbourne and holds masters degrees in both                 Accounting Education, Journal of Accounting and Finance,
accounting and commercial law. Prior to joining CPA                       and Research in the Sociology of Organizations Journal. She
Australia, John held executive positions in the international             has received grants from the Institute of Management
telecommunications service sector with responsibility for                 Accountants (I MA, US), International Federation of
cross-border tax planning and FDI structuring.                            Accountants (IFAC), HRH Prince of Wales Accounting for
                                                                          Sustainability Project (A4S) and CPA Australia Global
Prabhu Sivabalan
                                                                          Research Funds.
Associate Professor, University of Technology Sydney
                                                                          Gerrit de Waal
Prabhu Sivabalan is an Associate
                                                                          Senior Lecturer, RMIT University
Professor in management
accounting at the UTS Business                                            Dr. Gerrit de Waal is a senior lecturer in
School. Prabhu's research interests                                       Entrepreneurship and Innovation at RMIT
are in the application of core                                            University in Melbourne, Australia. He leads
accounting concepts such as                                               an interdisciplinary research team that
budgeting and costing to innovative and far-reaching                      conducts collaborative research in the
contexts not usually associated to accounting, such as                    food processi ng and manufacturi ng
entrepreneurship and high innovation environments,                        industries with a number of Victorian universities and the
voluntary CSR reporting, sports management and more                       Centre for Frugal Innovation in Hamburg. Gerrit is an expert
recently accounting/costing in healthcare, as well as the                 in Design Thinking and The Lean Start-up methodologies
role of accounting in hydrology and agriculture. Prabhu has               that increasingly find application in corporate Australia.
researched in, presented to or trained managers in
                                                                          Lali Wiratunga
reputable institutions from a wide range of industries,
including NSW Health, the National Rugby League (NRL),                    National Manager, Davidson Institute,
CSR, Citigroup and Seven Media, and researches and                        Westpac Financial Education
teachers at the Department of Accounting at the London                    Lali is a passionate advocate for the role
School of Economics and Political Science.                                innovation, and entrepreneurship play
Rahul Soans                                                               in helping people strengthen their
                                                                          organisation’s capability and
Co-Founder, Disruptive Business Network
                                                                          accelerate positive, sustainable social impact outcomes.
Rahul is an Engineer with a Masters in                                    Lali’s diverse career in the UK and Australia, includes 10
International Business. In another life                                   years of professional services experience as a corporate
he was a project manager in the                                           lawyer and management consultant, helping organisations
telecommunications industry, and                                          explore the art of the possible. In 2016, Lali was recognised
after coming to his senses, he fell into                                  for creating a positive impact through the national
the social enterprise and startup world                                   program, Impact 25, which recognises the influential
in Melbourne. He has cut his teeth                                        people in the Australian Social Sector. As the National
working for startups, founded a consulting company and                    Manager for the Davidson Institute, Lali leads a team which
also runs The Disruptive Business Network - an event series               help people build their financial capability through financial
and consulting service that looks at how new ideas and                    education programs offered by Westpac. Lali serves people
technology are changing business. As a consultant he                      living with disabilities as a Non-Executive Director for TAD
focuses on business model design in the face of disruption                Disability NSW and as Co-Founder of SIMO. Lali volunteers
(or change). He focuses less on strategy and more on                      his experience, knowledge and enthusiasm on the Alumni
mindset. The tools he uses are design thinking and The Lean               Advisory Board of UNSW Business School and is an Advisor to
S ta r tu p M e t h o d o l o gy . H e h a s a d ee p i n t e res t i n   ThinkChangeGrow, helping leaders be their best selves.
entrepreneurship and technology, with a passion for how
business can be the solution to the world's problems and
not the cause.
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RMIT Governance and Sustainability Conference, 2018 - Leveraging Design and Integrated Thinking for Innovation
PROGRAMME
08:30   Registration and Coffee

        Welcome Address
09:00   Nava Subramaniam
        Director, Governance Accountability and Law Research Priority Area & Professor of Accounting, RMIT University

        Opening Address
09:05   Mark Rose
        Professor of Management, RMIT University

        Rationalization and operationalization of infrastructure investment finance in the UK: Designing models of "Value for
        Money" or "Value for People"
09:10
        Istemi Demirag
        Professor of Accounting, Keele University, UK

        Introduction to Design Thinking and Integrated Thinking
        Rahul Soans
09:40   Co-Founder, Disruptive Business Network
        Gillian Vesty
        Senior Lecturer, Accounting, RMIT University

        Concurrent Panel Session 1                                         Concurrent Panel Session 2
        Room A                                                             Room B

        Integrated Reporting                                               Resource-Constrained Management
        Craig Deegan (Panel Chair)                                         Prabhu Sivabalan (Panel Chair)
        Professor of Accounting, RMIT University                           Associate Professor, Accounting Discipline Group, University of
                                                                           Technology Sydney
        John Dumay
                                                                           Gerrit de Waal
10:00   Associate Professor,    Accounting      &   Finance,   Macquarie
        University                                                         Senior Lecturer, Management, RMIT University

        John Purcell                                                       Jerome Donovan
        Policy Adviser, CPA Australia                                      Senior Lecturer, Entrepreneurship         and   Innovation,   Swinburne
                                                                           University of Technology
        Sumit Lodhia
                                                                           Panel Paper Presentation
        Director of the Centre for Sustainability Governance &
        Associate Professor, University of South Australia                 Resource-Constrained Innovation: A Viable Strategy for Firms in
                                                                           the Australian Food Processing Industry?

10:40   Morning Tea
        Concurrent Panel Session 3                                         Concurrent Panel Session 4
        Room A                                                             Room B

        Integrating Innovation in your classroom: a toolkit                Logic 101…An Integrated Approach To Business & Financial
        approach                                                           Modelling
        Suraiyah Akbar (Panel Chair)                                       Laura Maran (Panel Chair)
        Lecturer, Accounting, RMIT University                              Senior Lecturer, Accounting, RMIT University

11:00   Lali Wiratunga                                                     Michael Goldsworthy
        National Manager, Davidson Institute, Westpac Financial            Principal Consultant, Australian Strategic Services
        Education
                                                                           Daniel Cadart
                                                                           Director, Logic Advisory Services

                                                                           Charles Lord
                                                                           Director, Logic Advisory Services

                                                                                                                                                 6
RMIT Governance and Sustainability Conference, 2018 - Leveraging Design and Integrated Thinking for Innovation
Concurrent Paper Session A                    Concurrent Paper Session B                 Concurrent Paper Session C
        Room A                                        Room B                                     Room C
        Corporate Governance                          Corporate Social Reporting                 Management Control and Reporting
        Chair:   Eva      Tsahuridu,       RMIT       Chair: Jayanthi Kumarasiri, RMIT           Practices
        University                                    University                                 Chair: Elizabeth        Morton,       RMIT
                                                                                                 University
11:40   The Role of Equity Compensation in            Environmental and Socially Related         Understanding      ‘depth    experiences’,
        Reducing Inefficient Investment in            CSR practices in Sri Lanka: Insights       ‘fullness’ and ‘dearth’: As a prelude to
        Labor                                         from Annual Report Disclosures             moving away from ‘closed world
        Mohammed          Sualihu,       Monash       Anil Fernando, University of Sri           thinking’ to ‘open world thinking’
        University                                    Jayewardenepura, Sri Lanka                 Glen Lehman, University of South
        PaperID: GAS201802                            PaperID: GAS201815                         Australia
                                                                                                 PaperID: GAS201811

12:10   Stakeholder    and    Merger   and            A Brief Overview of CSR Practices in a     Exploring the role of automation and its
        Acquisition Research: A Hermeneutic           Developing Country: A Case Study of        relation to management controls
        Approach                                      Manufacturing Industry in Indonesia        Prabhu Sivabalan,            University   of
        Simon Segal, Macquarie University             Esti Rinawiyanti, RMIT University          Technology Sydney
        PaperID: GAS201806                            PaperID: GAS201817                         PaperID: GAS201814

12:40   Corporate Governance Neural Network           Corporate Social Responsibility and        Mutually exclusive? Integrated thinking
        Trading System                                Public Interest - Decision Making at the   and MCS practices in dual purpose
        Sardar Islam, Victoria University             Local level – Conclusions and              settings
                                                      Implications for Practice                  Gillian Vesty, RMIT University
        PaperID: GAS201813
                                                      Jayne Meyer Tucker,          Australian    PaperID: GAS201818
                                                      National University
                                                      PaperID: GAS201809

13:10   Lunch

        Interactive Workshop
        Design Thinking
        Rahul Soans
14:00
        Co-Founder, Disruptive Business Network

        Meg Elkins
        Senior Lecturer, Economics, RMIT University

        Concurrent Paper Session D                    Concurrent Paper Session E                 Concurrent Paper Session F
        Room A                                        Room B                                     Room C

        Organisational Accountability                 Integrated Reporting                       Social Enterprise and Accounting
        Chair: Leanne        Morrison,     RMIT       Chair: Venkat      Narayanan,       RMIT   Practices
        University                                    University                                 Chair: Brendan        O’Connell,      RMIT
                                                                                                 University
14:45   The        challenge:       Re-steering       Integrated Reporting and Integrated        Entrepreneurial Action: Effectuation
        Accountability Concepts to Incorporate        Thinking: Practical Challenges             within the Good-Faith-Learning Social
        Biodiversity     Management        and        John Dumay, Macquarie University           Enterprise
        Reporting                                                                                Chamindika        Weerakoon,          RMIT
                                                      PaperID: GAS201801
        Mohammad         Azim,           Central                                                 University
        Queensland University                                                                    PaperID: GAS201808
        PaperID: GAS201805

15:15   The Tsunami effect: Performance,              Does Integrated Reporting Facilitate       Systems view of life, social interaction
        accountability and public healthcare          Stakeholder Engagement?                    framework    and      implication    for
        Gillian Vesty, RMIT University                Nick Sciulli, Victoria University          accounting practice, research and
                                                                                                 education
        PaperID: GAS201819                            PaperID: GAS201803
                                                                                                 Kate Mai, La Trobe University
                                                                                                 PaperID: GAS201810

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RMIT Governance and Sustainability Conference, 2018 - Leveraging Design and Integrated Thinking for Innovation
PROGRAMME (Cont.)

15:45   Afternoon Tea

        Panel Session 5

        Designing New Futures
        Nava Subramaniam (Panel Chair)
        Professor of Accounting, RMIT University

        Istemi Demirag
        Professor of Accounting, Keele University, UK
16:00
        Angela Perry
        Director, Employee Ownership Australia

        Brad Potter
        Associate Professor & Director of the Centre for Accounting and Industry Partnerships, University of Melbourne

        Prabhu Sivabalan
        Associate Professor, Accounting Discipline Group, University of Technology Sydney

        Closing Remarks
16:30   Steven Dellaportas
        Head of School, School of Accounting, RMIT University

        Vote of Thanks
16:35   Alan Lowe
        Professor of Accounting, RMIT University

        Final Remarks
16:40   Nava Subramaniam
        Director, Governance Accountability and Law Research Priority Area & Professor of Accounting, RMIT University

16:45   Networking Drinks

17:30   Conference Closed

                                                                                                                         8
RMIT Governance and Sustainability Conference, 2018 - Leveraging Design and Integrated Thinking for Innovation
PAPER ABSTRACTS

Session A - Corporate Governance
The Role of Equity Compensation in                               Stakeholder and Merger and Acquisition                Corporate Governance Neural Network
Reducing Inefficient Investment in Labor                         Research: A Hermeneutic Approach                      Trading System
PaperID: GAS201802                                               PaperID: GAS201806                                    PaperID: GAS201813

Authors:                                                         Authors:                                              Authors:
Mohammed Sualihu, (Presenter), Monash                            Simon Segal (Presenter), Macquarie                    Safwan Mohd Nor, University of Malaysia
University                                                       University                                            Terengganu, Malaysia, and Victoria
Michaela Rankin, Monash University                               James Guthrie, Macquarie University                   University
Janto Haman, Monash University                                   John Dumay, Macquarie University                      Sardar M.N. Islam (Presenter), Victoria
                                                                                                                       University

We examine whether equity compensation                           Research connecting stakeholders and                  This article examines whether a corporate
incentivizes executives to make efficient                        mergers and acquisitions (M&A) is mostly              governance trading strategy, within the
labor investment decisions. Specifically, we                     without defining or understanding the                 context of a full -fledged mechanical
examine whether and how the                                      concept of stakeholder “relationship” to              trading system, can generate
components of equity compensation -                              make sense of how stakeholders are                    economically significant returns. Using
stock options and restricted stock - affect                      affected by and affect M&A. None have                 artificial neural networks to design buy/sell
over- and under-investment in labor. We                          turned to hermeneutics as a potential                 rules, we address the limitation in corporate
fi n d th a t s to ck op ti on s ex a ce r ba te                 response to elicit this complex web of                governance literature by incorporating
( m i ti g a t e ) o v e r - i n v e s t m e n t ( u n d e r -   relationships between the whole (the M&A              money management and risk control
investment) in labor, while, suggesting that                     event) and the stakeholder parts of the               strategies. Therefore this study shows the
g i v i n g s t o c k o p ti o n s t o e x e cu ti v e s         M&A event. This paper asks what can                   potential of artificial neural networks to
encourages (discourages) them to over-                           hermeneutics offer to connect stakeholder             facilitate integrated design thinking and
invest (under-invest) in labor. In contrast,                     and M&A literature to understand an M&A               approaches to corporate governance and
restricted stock mitigates both over -                           e v e n t? I t d e v el o p s th e co n ce p t o f    fi na nci al manage men t. Fu r ther , the
investment and under-investment in labor,                        rel ati onshi ps from the par adi gms of              simulation considers realistic constraints
so granting restricted stock to executives                       hermeneutics and stakeholder theory, two              which we observed also lacking in the
discourages them from over- and under-                           complementary di scourses to better                   literature, namely capital restriction, round
investing. Our results are consistent after                      unders tand M & A. I n line w i th the                lot, short selling and transaction costs. The
controlling for managerial ability and                           conference theme 'Design and Integrated               trading system is developed in sample for
corporate governance quality. Overall, our                       Thinking', dialectical hermeneutics provides          o u t o f sa mpl e fo r e ca s ti ng , a nd w e
research demonstrates that stock options                         a design that can be applied to integrate             measure its performance using several
and restricted stock matter in executives’                       stakeholder analysis and M&A literature, all          performance metrics including the Sharpe
labor investment decisions. The results of                       being premised on the concepts of                     and Sortino ratios. The results show superior
this study provide a novel setting for design                    relationships, parts (different stakeholder           performance of the corporate governance
an d i n teg ra ted thi nki ng schol ars to                      interests) coming together as a whole                 trading system compared to the
examine the trade-off and/or overlap                             (M&A outcome). A case study using the                 benchmark buy-and-hold strategy—with
b e tw e e n l a b o r a n d o t h e r f o r m s o f             2017 mega-merger between Australia’s                  significantly better returns and much
investment such as capital, mergers and                          two largest gambling entertainment groups             greater Sharpe and Sortino ratios. These
acquisi tions and research and                                   - Tatts and Tabcorp - is used to                      suggest Bursa Malaysia as semi -strong
development in a firm and the role that                          demonstrate an iterative process driven by            i n e f f i ci e n t i n p r o ce s s i n g c o r p o r a t e
equity compensation can play in this.                            a convergence between a conventional                  governance data, allowing investment
                                                                 stakeholder conception, M&A motives and               practitioners to utilize such information to
                                                                 h e r m e n e u ti c co n ce p ti o n s . Su ch a n   generate abnormal returns. This study also
                                                                 iterative process can make sense of an                has implications for the accuracy of
                                                                 M &A e vent and i ts rel ati onshi p to               previous studies.
                                                                 stakeholders. The paper contributes to
                                                                 stakeholder theory and M&A analysis by
                                                                 outlining a design for integrating thinking in
                                                                 hermeneutic methodology to make sense
                                                                 of stakeholder relationships in M&A events.
                                                                 In so doing it challenges the view that M&A
                                                                 events are linear and rational, but rather
                                                                 multidimensional constructs. Pointing to
                                                                 designs for a more integrated
                                                                 understanding of M&A enables researchers
                                                                 and practitioners to perceive better,
                                                                 anticipate and improve M&A outcomes for
                                                                 all stakeholders.

9
Session B - Corporate Social Reporting

Environmental and Socially Related CSR            A Brief Overview of Integrated CSR               Corporate Social Responsibility and public
practices in Sri Lanka: Insights from Annual      Practices Assessment in a Developing             interest - THE BALANCE POINT - Decision
Report Disclosures                                Country: A Case Study of Manufacturing           Making at the Local level Conclusions and
PaperID: GAS201815                                Industry in Indonesia                            Implications for Practice
                                                  PaperID: GAS201817                               PaperID: GAS201809
Authors:
Deshani Hettiarachchi, University of Sri          Authors:                                         Author:
Jayewardenepura                                   Esti Rinawiyanti (Presenter), RMIT University    Jayne Meyer Tucker (Presenter), Australian
Anil Fernando (Presenter), University of Sri      Charlie Huang, RMIT Universitty                  National University
Jayewardenepura
                                                  Sharif As-Saber, RMIT University
                                                                                                   This paper has drawn on the findings and
Purpose- The purpose of the research is to                                                         recommendations from my PhD research.
                                                  Research of Corporate Social Responsibility
exami ne the nature and extent of                                                                  My research identified three discoveries
                                                  (CSR) has been rapidly increasing over the
environmental and social practices of                                                              that influenced how a top-down policy
                                                  last three decades, but most of prior studies
public companies in Sri Lanka in terms of                                                          directive (the Localism Act) was unable to
                                                  were conducted in developed countries.
Corporate Social Responsibility (CSR). The                                                         positively influence decision making at the
                                                  Because CSR practices are different
study also aims to identify and evaluate                                                           local level. The aim of the Localism Act,
                                                  among countries, an overview of how CSR
trends and the features of CSR reporting by                                                        introduced in November 2011, was to
                                                  is implemented in developing countries is
companies listed on Colombo Stock                                                                  facilitate the devolution of decision-making
                                                  needed. The purpose of this paper is to
Exchange (CSE).                                                                                    pow ers from cen tral government to
                                                  assess the current status of CSR practices in
Design/methodology/approach- The study                                                             i n d i v i d u a l s , c o m m u n i ti e s a n d l o ca l
                                                  manufacturing industry in Indonesia. The
was carried out under three phases. The first                                                      councils. Consequently, a bottom -up
                                                  measurement adopted from prior studies
phase related to the year 2016 and                                                                 initiative (Sure Start) followed a negative
                                                  was used to assess CSR practices in an
involved an analysis of annual reports all                                                         trajectory, creating entrenched silos and,
                                                  integrated manner. It consists of four
292 companies registered on the CSE for                                                            paradoxically, shifting further from its
                                                  dimensions, namely economic, legal,
the year 2016. The second phase analysed                                                           original mandate of collaborative working
                                                  ethical, and philanthropy responsibility, and
the annual reports or sustainability reports of                                                    to enable decision making at the local
                                                  involves three stakeholders: employees as
156 companies which have been identified                                                           level. Both policies (the Localism Act and
                                                  the internal stakeholders, customer and
in phase 1 as CSR reporting companies in Sri                                                       Sure Start) had the mandate to increase
                                                  public community as the external
Lanka. The contents of annual reports of 16                                                        public interest and decision making at the
                                                  stakeholders. Data were collected from
companies were fully analysed to                                                                   local level, yet the opposite resulted. As
                                                  450 manufacturing companies in
determine the trend in CSR practices for the                                                       shown in the Sure Start case study, no
                                                  Indonesia. Factor analysis was used to
5 years from 2012 to 2016.                                                                         matter how bottom-up the perspective
                                                  extract principal components for CSR
Fi ndings- Findings revealed that                                                                  may be, if set within a top-down agenda
                                                  strategy to suggest key factors for CSR
environmental developments are                                                                     (such as the Localism Act) then decision
                                                  implementation currently, as practiced by
disappointing and many businesses in Sri                                                           making at the local level becomes less
                                                  the companies that participated in this
Lanka have still not properly engaged in                                                           achievable – thus less public interest.
                                                  stud y . Usi ng PCA, fou r fa ctor s w ere
CSR practices in relation to environmental                                                         In this paper I am keen to offer insights of
                                                  extracted with the ethical responsibility in
matters. Overall, business engagement in                                                           the need ‘to be an enabler’ and find
                                                  the first factor, the philanthropy
socially-related CSR practices is at a                                                             ‘balance points’ and apply these learnings
                                                  responsibility in the second factor, the legal
reasonable level, but not environmental                                                            for design and integrated thinking. I have
                                                  responsibility in the third factor, and the
CSR practices.                                                                                     taken the third key discovery of my
                                                  economic responsibility in the fourth factor.
Originality/Value- This paper offers initial                                                       research ‘paradox of fragmentation’ and
                                                  The fi ndings from thi s study provi de
insights on environmental and socially                                                             considered tw o of my study’s
                                                  empirical evidence of CSR practices
related CSR disclosure practices in Sri                                                            recommendations of enabling leadership
                                                  among manufacturing companies, in
Lanka.                                                                                             particularly ‘to be an enabler’. As part of
                                                  Indonesia in particular, as one of the
                                                                                                   this paper I outline the importance of
                                                  biggest developing countries in Asia. The
                                                                                                   relationship tensions and the differences
                                                  findings also describe how CSR can be
                                                                                                   between linear and non-linear leadership
                                                  implemented as an integrated design
                                                                                                   approaches. Similarities for reducing
                                                  thinking that embraces multidimensional
                                                                                                   relationship tensions between Corporate
                                                  aspects, both financial and non-financial
                                                                                                   Social Responsibility and public interest are
                                                  aspects, in the business operation
                                                                                                   also discussed in detail. Relationship
                                                                                                   tensions are both positive and negative
                                                                                                   and the tensi on betw een top -dow n
                                                                                                   directives and local-level decision-making
                                                                                                   is a constant theme running through design
                                                                                                   and integrated thinking of the past and
                                                                                                   future.

                                                                                                                                                          10
Session C - Management Control and Reporting Practices

Understanding ‘depth experiences’,                                   Exploring the role of automation and its          Mutually exclusive? Integrated thinking
fullness’ and ‘dearth’ as a prelude to                               relation to management controls in                and MCS practices in dual purpose settings
moving from ‘closed world thinking’ to                               dynamic environments: energy efficiency           PaperID: GAS201818
‘open world thinking’                                                management in service sectors
PaperID: GAS201811                                                   PaperID: GAS201814                                Authors:
                                                                                                                       Joe Chao Ren, Monash University
Author:                                                              Authors:                                          Gillian Vesty (Presenter), RMIT University
Glen Lehman (Presenter), University of                               Paul Brown, University of Technology              Sophia Ji, RMIT University
South Australia                                                      Sydney
                                                                     Tuan Ly, University of Technology Sydney          The aim of this paper is to consider the
One of the biggest challenges facing                                 Hannah Pham, University of Technology             tensi ons that emerge in mutual or
                                                                     Sydney                                            cooperative organisations that have dual
business and sustainability research is how
                                                                     Prabhu Sivabalan (Presenter), University of       for profit and for purpose goals. We target
to embed a culture of responsibility and
                                                                     Technology Sydney
s u s t a i n a b i l i t y i n t o o r g a n i s a ti o n s . I n                                                     the management accounting and control
contemplating this challenge, accounting                                                                               system designs that embed practices and
researchers would benefit from having                                In this case study, we explore the role of        take an integrated thinking approach to
greater awareness of the potential offered                           automation in relation to control problems        understand the corporate strategising and
by the theoretical pathway proposed by                               and how it relates to other management            long-term holistic sustainability-related
Stephen K. White (2017). White has drawn                             controls in the pursuit of energy efficiency      decisions in cooperatives and mutual
on leading philosophers such as William                              within dynamic service-based                      organisations (Oliver, Vesty & Brooks 2016;
Connolly (2015, 2017), Jurgen Habermas                               organisations. Automation has been                Vesty, Ren and Ji, 2018).
(1996, 2012) and Charles Taylor (2017) to                            conceptually explained as an antecedent           In this paper we provide details of a case
formulate concepts such as ‘closed world                             to control problem avoidance (Merchant            s t u d y co n d u c t e d i n a co o p e r a ti v e
thinking’ (CWT), ‘dearth’, ‘fullness’ and                            and Van der Stede 2017), owing to its long        organisation and focus on the business
‘ o pe n w orl d thi n ki n g’ ( OWT ). T he s e                     held substitutive relation with labour activity   model and ways in which performance
concepts facilitate a better understanding                           in programmatic environments (Emmanuel,           management is underpinned by different
of the importance of valuing ‘multiple                               Merchant and Otley 1990; Marsh and                organising principles. For this organisation,
voices’ in global political life and in                              Mannari 1981). However, the theoretical           strategic objectives and measures include
accountability structures. An embrace of                             prosecution and empirical validation of           for-profit market principles as well as not-for
White’s ideas holds strong prospect of                               automation as it relates to other                 -profit sustainability principles that focus on
f a c i l i t a t i n g c r i ti c a l e x a m i n a t i o n o f     management controls in more dynamic               s o ci al r ul e s a n d e col o gica l v al u e s .
neoliberal process of globalisation and of                           service-based environments, which require         Together these impinge on managerial
reinvigorating cri tical accountabili ty                             user flexibility and user comfort, is less        thought and accounting practices. We
research.                                                            investigated in management accounting             follow the managers of this organisation to
                                                                     (MA) research.                                    explore how they use integrated thinking
                                                                     We find that BACs allow systems designers         communicate to their stakeholders (their
                                                                     and end-users autonomy to manipulate              customers are their owners). Based on
                                                                     their architecture via manual adjustments         qualitative data collected from document
                                                                     required to ensure higher quality service         analysis and semi-structured interviews, we
                                                                     delivery as well as allow them to be              find social-political regulations and industry
                                                                     involved in energy saving activities. On the      ‘best practice’, influences their control
                                                                     other hand, BACs help reduce the cost of          system design. Rather than legislation
                                                                     dysfunctional energy efficiency behaviours        defeating the dual purpose, these factors
                                                                     by end-users when this autonomy is not            facilitate sustainability-related integration.
                                                                     exercised effectively. This combination of        Integrated thinking has long been a
                                                                     flexibility and standardisation features in       reflexive strategy exercised implicitly by
                                                                     relation to the automation function in            senior managers, and has been further
                                                                     dynamic service-based environments have           shaped by the state and non-government
                                                                     not been proposed in MA research to               actors. The beliefs and norms continue to
                                                                     date.                                             prevail and, in turn, influence the industry’s
                                                                                                                       strategic management control system
                                                                                                                       designs.

11
Session D - Organisational Accountability

The challenge: Re-steering Accountability Concepts to                                 The Tsunami effect: Performance, accountability and public
Incorporate Biodiversity Management and Reporting                                     healthcare
PaperID: GAS201805                                                                    PaperID: GAS201819

Authors:
Jean Raar, Independent Researcher                                                     Authors:
Meropy Barut, Swinburne University of Technology                                      Heru Fahlevi, Syiah Kuala University
Mohammad Azim (Presenter), Central Queensland University                              Gillian Vesty (Presenter), RMIT Univesity
                                                                                      Lee Parker, RMIT University
Purpose - The purpose of this paper is to re-kindle debate about
finding a conceptual and pragmatic basis for accounting and
                                                                                      This paper explores the impact on public hospital management in
accountability researchers, in order to incorporate biodiversity
                                                                                      Indonesia, during and beyond the magnitude 9 Sumatra -
and natural capital management into the internal practices,
                                                                                      Andaman earthquake and Indian Ocean tsunami of 2004 in Aceh.
routines and communication of organisations.
                                                                                      In particular, we use the tsunami effect to examine the public
Design/methodology/approach - A qualitative interplay of
                                                                                      sector organisational control and the ways in which accounting
theories, particularly structuration theory, applied to an
                                                                                      contributes to management justifications and longitudinal
interdisciplinary, communitarian and eco-centric perspective will
                                                                                      accountability responses. It has previously been recognised that
be used to demonstrate the need for change: for researchers and
                                                                                      in a natural disaster, accounting is directed to alleviate immediate
practitioners to interact with other disciplines and adapt their
                                                                                      suffering before returning to normality post crisis (Sargiocomo,
professional , insti tuti onal and governance practi ces to
                                                                                      2014). Indonesia provides a setting in which a Western approach
incorporate biodiversity management and reporting within
                                                                                      to public hospital funding is navigated in light of natural disasters.
organisational structures.
                                                                                      Yet again the Indonesian government budgets are being
Findings – Collective community action can be undertaken by
                                                                                      redirected to alleviate the more recent 2018 tragic earthquake
a l i g ni n g p h y si cal bi o di v er s i ty a n d i ts s e t ti n g w i th th e
                                                                                      and tsunami on Sulawesi Island. The ability for accounting to
interrelationship between external information structures,
                                                                                      return to normality is questionable. In this paper we draw
accountability and internal information structures, agent
                                                                                      attention to the longitudinal effect of accounting and the
behaviour and the reporting of outcomes. This should assist in
                                                                                      construction of an emerging ‘new normal’. Given the propensity
reducing the loss of species and richness triggered by unsound
                                                                                      for increased global warming and associated natural disasters, this
economic decision-making.
                                                                                      study contributes to the call for a better understanding of the
Originality/value – This paper re-opens the debate regarding the
                                                                                      global politics of resource management (Sargiocomo, 2014) by
need for an alternative conceptual approach through which
                                                                                      focusing on the civic impact on accounting and accountability in
biodiversity management can be incorporated into the
                                                                                      public hospitals.A 2014 special issue in Critical Perspectives on
complexities of business interactions, and the social and natural
                                                                                      Accounting dedicated to natural disasters responded to the
systems, by using management accounting as a primary vehicle.
                                                                                      dearth of accounting literature in this area. The literature that
This is perhaps one of the few accounting studies which discusses
                                                                                      followed largely considered the immediate response to tragedy
theoretical frameworks for the integration of accounting /
                                                                                      (see Lai et al.; Baker et al.; Taylor et al.; Sargiocoma et al.; Walker,
accountability systems and biological diversity information through
                                                                                      2014). Subsequent papers continued to focus on management
a conceptual rethinking.
                                                                                      control and accounting decisions in early disaster responses
                                                                                      justified in terms of people management: attending to employee
                                                                                      needs, wellbeing and engagement and the importance of
                                                                                      maintaining collegiality during this traumatic times (Vosslamber et
                                                                                      al,. 2016).     These authors identify the breadth of organisational
                                                                                      responsiveness during natural disasters and highlight the rallying of
                                                                                      the familial in organisational control. In Walker’s (2016) review of
                                                                                      the different roles accounting plays, he points to accounting’s
                                                                                      greater prominence in natural disasters, emerging as an important
                                                                                      ritualistic activity. Accounting brings certain comfort in disaster
                                                                                      recovery. Accounting technologies come to life, in not only
                                                                                      calculating the disaster emergency response and recovery, but
                                                                                      serve as a shock-shielding mechanistic technology to classify
                                                                                      victims and areas based on the damage severity level
                                                                                      (Sargiacomo at al., 2014). Accounting also serves to illustrate the
                                                                                      exceptional role of government, and extraordinary role it plays in
                                                                                      managing financial aid and logistic distribution (Sargiacomo,
                                                                                      2015). While the emerging literature in this areas contributes with
                                                                                      accounting in early responses, this also leads to the question
                                                                                      about how the government manages in the long run, and the
                                                                                      accounting response to the new normal that emerges.

                                                                                                                                                           12
Session E - Integrated Reporting

Integrated Reporting and Integrated Thinking: Practical                   Does Integrated Reporting Facilitate Stakeholder Engagement?
Challenges                                                                PaperID: GAS201803
PaperID: GAS201801
                                                                          Authors:
                                                                          Nick Sciulli (Presenter), Victoria University
Authors:
                                                                          Desi Adhariani, Universitas Indonesia
Matteo La Torre, University "G. d'Annunzio" of Chieti-Pescara
Cristiana Bernardi, The Open University Business School (UK)
                                                                          The International Integrated Reporting Council has promulgated
James Guthrie, Macquarie University
                                                                          the production of Integrated Reports to enhance transparency
John Dumay (Presenter), Macquarie University
                                                                          and encourage greater stakeholder relationships. This paper
                                                                          provides empirical evidence on the adoption and consequences
Integrated Reporting () is currently a hot topic for academic
                                                                          of introducing integrated reports by selected organisations.
research because of the practical challenges businesses
                                                                          Specifically, three case study organisations operating in distinct
encounter when implementing it. Motivated by the results from
                                                                          industry sectors are investigated to ascertain the motivation for the
the International Integrated Reporting Council’s (IIRC) call for
                                                                          adoption of integrated reporting and whether and to what extent,
feedback on the I nterna ti onal  Framew ork ( )
                                                                          IR influenced stakeholder engagement. The findings from these
implementation, this chapter focuses on the challenges of
                                                                          case studies suggest that senior executive leadership plays a
integrated thinking and examines the extant academic literature
                                                                          significant role in commencing the Integrated Reporting journey,
to offer contributions for future research based on  practice.
                                                                          and this was due to perceived inadequacies of the disclosures
We find that integrated thinking suffers from significant
                                                                          required for the annual report as well as to enhance transparency.
conceptual, theoretical, and practical challenges, which obstruct
                                                                          The level and type of stakeholder engagement varied across
the claimed benefits of adopting . Therefore, this chapter
                                                                          these case study sites, and it was not clear whether IR was the
contributes to rethinking the paradigm of integrated thinking as an
                                                                          major influence for improved stakeholder relationships. The
internal managerial practice and calls for pragmatic research
                                                                          organisations investigated, namely, a superannuation fund, a
investigating  internal practices and integrated thinking.
                                                                          multinational and a charity are recognised leaders in their
Within third stage , that is, research that provides a critical and
                                                                          respective industries. Other organisations yet to consider the
performative assessment of  in action, we advocate that
                                                                          production of IR or re-assess their stakeholder relationships could
researchers need to shift the focus from reporting to internal
                                                                          use these findings to plan for their own future reporting obligations.
practices. Accordingly, we claim that managers need to
abandon the compliance-driven logic underpinning external
reporting to foster integrated thinking and unlock its potential in
practice .

Session F - Social Enterprise and Accounting Practices
Entrepreneurial Action: Effectuation within the Good-Faith-Learning       Systems view of life, social interaction framework and implication
Social Enterprise                                                         for accounting practice, research and education
PaperID: GAS201808                                                        PaperID: GAS201810

Authors:                                                                  Authors:
Chamindika Weekaroon (Presenter), RMIT University                         Kate Mai (Presenter), La Trobe University
Byron Gales, Good-Faith Learning
Adela McMurray, RMIT University
                                                                          This paper aims to introduce the systemic social interaction
                                                                          framew ork to understand formation and evolvement of
The literature has largely focused on bricolage theory to explain
                                                                          organisational practices including accounting practices. The new
social entrepreneurial actions. Following the effectuation theory of
                                                                          systems view of life (Fritjof Capra, 1996) is used as philosophical
entrepreneurship, we argue that entrepreneurs start businesses
                                                                          ground for the theoretical framework. From the new systemic
based on available means and not only by creative reinvention
                                                                          perspective, organisation is view as living organism which is self-
and a pre-determined goal. This in-depth case study investigated
                                                                          bounded by pattern of interaction among networks within
how effectuation principles guide entrepreneurial actions in a
                                                                          organisation. In this living organism, accounting is viewed as
social enterprise setting. The results demonstrated that the
                                                                          cognitive process, responsible to produce organisation’s
entrepreneurial actions of the pre-emergence stage are largely
                                                                          understanding about its own performance as well as performance
based on the actual means available to the entrepreneur and the
                                                                          of its members, which then become the basis for organisational
founding entrepreneur’s lived experience and expertise. In this
                                                                          activities to sustain itself in the living environment. Accounting
case study, the featured social entrepreneur utilises storytelling to
                                                                          practice is created through network of social interaction among
connect with other stakeholders in the realisation of enterprising
                                                                          participating members and manifests as pattern of interaction
activity. Results further identified that the entrepreneurial actions
                                                                          among network members, who are themselves network of self-
are reflected upon the flexibility, experimentation and affordable
                                                                          concepts, needs, emotions, and knowledge. The
loss dimensions of effectuation theory. By applying effectuation
                                                                          conceptualisation of human as a network of self-concept, needs,
theory to explain social entrepreneurial behaviour, our study
                                                                          emotions and knowledge interrelating with each other in the
expands the boundaries of the theory and enriches understanding
                                                                          cognitive process, is the basis for analysing the dynamic
of effectual approaches in social enterprise settings. The study
                                                                          interaction process among members across networks both in and
findings suggest that future researchers should consider the
                                                                          outside organisation, which allows for understanding of the
application of mainstream entrepreneurship theories to explain
                                                                          process of organisational changes triggered from within and
entrepreneurial action within social settings.
                                                                          without organisations.

13
Panel Session Paper - Resource-Constrained Management
Resource-Constrained Innovation: A Viable Strategy for Firms in the Australian Food Processing Industry?
PaperID: GAS201807

Authors:
Gerrit de Waal (Presenter), RMIT University
Rajnish Tiwari, Hamburg University of Technology
Adela McMurray, RMIT University

As a strategy to develop new markets, resource-constrained innovation (RCI) is the road less-travelled by Australian food processing firms.
Despite the unique challenges of this approach, elsewhere in the world firms are having significant successes. Among scholars, interest in
this topic is gaining momentum because of its perceived importance to billions of resource-constrained consumers globally. In this paper
we use a qualitative approach by means of semi-structured interviews with industry experts to investigate and report on the low
awareness and engagement levels of RCI and the challenges managers face when contemplating RCI. Topping the list are a lack of RCI
understanding among managers at all organisational levels; how to avoid damaging existing premium brands when RCI is part of the
product-mix; and the sea change in mindset and practice that would be necessary to pursue RCI with reasonable success. To
demonstrate the opportunity scope of RCI across the various stages of the food processing value chain, we describe a number of
Australian and overseas cases. Our recommendation is not for firms to abandon their current approach of ‘bigger and better’ when
developing premium products and markets, but to simultaneously explore the potential impact of ‘smaller but good enough’ thinking
when addressing the needs of resource-constrained consumers. The insights this paper provides attempt in helping Australian
policymakers, industry advisors, company boards, strategists, company shareholders and investors, and new product development teams
with much-needed understanding on how to support, promote and pursue RCI.

Notes

                                                                                                                                        14
Acknowledgments

We would like to sincerely thank the following individuals for their many insightful comments and support as reviewers of
submitted papers: Suraiyah Akbar, Craig Deegan, Sophia Ji, Tehmina Khan, Jayanthi Kumarasiri, Alan Lowe, Laura Maran,
Leanne Morrison, Yesh Nama, Venkat Narayanan, Maryam Safari, Pavithra Siriwardhane, Hui Situ, Eva Tsahuridu, Sarath
Ukwatte, and Gillian Vesty.

We would also like to express our sincere gratitude to all the student volunteers.

Finally, special thanks to the organising committee: Nava Subramaniam (Convenor), Dr Venkat Narayanan (Chair HDR
Colloquium), Sumit Lodhia, Meg Elkins, Gerrit De Waal, Jayanthi Kumarasiri.

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