Researchers are terrible business people - but we don't have to be Dr Corina Logan - OSF

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Researchers are terrible business people - but we don't have to be Dr Corina Logan - OSF
Researchers are
 terrible business
 people
 …but we don’t have to be

         Dr Corina Logan
      University of Cambridge
         cl417@cam.ac.uk
      www.CorinaLogan.com
       Twitter: @LoganCorina
Slides: http://tinyurl.com/zob9xbq
Slides w notes: http://tinyurl.com/juhrmc4
Researchers are terrible business people - but we don't have to be Dr Corina Logan - OSF
Life cycle of a paper £0

                                               £3777

                                                                      Paper
                                    Academia                          published
                                  goal=share science

     SPARC http://sparceurope.org/oaca/
     Tennant et al. 2016 F1000Research, McKiernan et al. 2016 eLife
Researchers are terrible business people - but we don't have to be Dr Corina Logan - OSF
How we exploit ourselves
 The cost of publishing a paper
 £0.90-220 = actual (typesetting, preservation)
 £3,777 (avg) = global academic community pays
 Who benefits? “the Big Four academic publishers have
 profit-margins between 32.4% and 42%. [A] typical profit
 margin of 37% […] means that 37% […] of an average
 paywalled article’s subscription money is pure profit. So
 [£1397] is leaving academia every time a paper is
 “published” behind a paywall.”

Big four = Elsevier, Springer, Wiley, Informa
Bogich et al. On the marginal cost of scholarly communication. https://research.science.ai/article/on-the-
marginal-cost-of-scholarly-communication ($1.30-318 = £0.90-220)
2012. What does it cost to publish a paywalled article with anyone? http://svpow.com/2012/07/18/what-
does-it-cost-to-publish-a-paywalled-paper-with-anyone/ ($5,333=£3,777)
Morrison, Heather (2011). Chapter two. PhD Dissertation http://pages.cmns.sfu.ca/heather-morrison/
chapter-two-scholarly-communication-in-crisis/
Researchers are terrible business people - but we don't have to be Dr Corina Logan - OSF
Life cycle of a paper £0

                                           £3777

                                                               Paper
                                Academia                       published
                              goal=share science

                                          Editor/reviewer
                                               time

                                                     Profits
                                                     go to
                                                             £1397
                                                       Shareholders
     SPARC http://sparceurope.org/oaca/                     goal=maximize   profits
     Tennant et al. 2016 F1000Research, McKiernan et al. 2016 eLife
Researchers are terrible business people - but we don't have to be Dr Corina Logan - OSF
Exploitative publishers
          Who is exploited?                                                                                                            Who benefits?
cker - Google Search                                                               ticker symbol for elsevier - Google Search                                                       3/25/16, 10:35

          Researchers                                                                                                                  Publisher
          Scientific societies
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About 63,000 results (0.73 seconds)                                                                          About 41,000 results (0.69 seconds)

          Public
  John Wiley & Sons Inc Class A                                                                                RelxJohn
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  NYSE: JW.A - Mar 24 4:02 PM EDT                                                                              AMS: Publishing
                                                                                                                    REN - Mar     24 5:35 PM GMT+1
                                                                                                                               company
                                                                                                                                                                   Elsevier, Cell Ethology                           Company

  48.11 USD 0.41 (0.86%)                                                                                       15.24
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                                                                                                                       EUR       0.15 (0.94%)                                                                        RELX Group is a multinational infor
  After-hours: 48.11 0.00 (0.00%)                                                                       Biol Rev  company  that specializes

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                                                                                                                          products to professionals and consumers, students and instructors ...
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                                                                                                                                                                                                                     in London, in the United Kingdom. I
                                                                                                                                                                                                                     scientific, technical and medical; ris
          1 day           5 day       1 month   3 months           1 year          5 years      max                                                                                                                  exhibitions. Wikipedia
                                                                                                        J Zool / EB       Headquarters: Hoboken, New Jersey, United States                                           Headquarters: London
                                                                                                                          Founder: Charles Wiley                                                                     Founded: 1993
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                                                                                                               15         Revenue: 1.8 billion USD (2012)
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                                                                                                                                                                                                                     Revenue: 5.971 billion GBP (2015)
                                                                                                                                                                                                                     Subsidiaries: Elsevier, LexisNexis
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                                                                                                               High         15.34                               P/E ratio    25.47
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  Schmitt J. 2015. Can’t disrupt this: Elsevier and the 25.2 billion dollar a
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  year
JW-A:     academic
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finance.yahoo.com/q?s=JW-A
                                     Inc. Common ... business.      https://medium.com/@jasonschmitt/can-t-disrupt-this-
                                                        Company Information | Elsevier
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      elsevier-and-the-25-2-billion-dollar-a-year-academic-publishing-business-aa3b9618d40a#.ug5er19i2
                                                    Elsevier is a world-leading provider of information solutions that enhance the
WILEY JOHN & SONS, INC. FinancialsEDGAR Online Financials(Wed, Mar 16) ... John
Wiley & Sons (JW.A) Lags Q3 Earnings, Tops RevenuesZacks(Wed, Mar 9) ... John                                performance of science, health, and technology professionals.
Researchers are terrible business people - but we don't have to be Dr Corina Logan - OSF
Life cycle of a paper £0

                                           £3777

                                                               Paper
                                Academia                       published
                              goal=share science

      Available                           Editor/reviewer
                                               time
      to read by
                                                     Profits
     -indirect                                       go to
     discrimination                                          £1397
     -WHO & UN                                         Shareholders
     SPARC http://sparceurope.org/oaca/                     goal=maximize   profits
     Tennant et al. 2016 F1000Research, McKiernan et al. 2016 eLife
Researchers are terrible business people - but we don't have to be Dr Corina Logan - OSF
How we discriminate against others
Indirect discrimination: “a practice, policy or rule
which applies to everyone in the same way, but it has a
worse effect on some people than others”

                   Paywalls                    Gov Aid               Open Access

Citizen’s Advice https://www.citizensadvice.org.uk/discrimination/what-are-the-different-types-of-
discrimination/indirect-discrimination/
Researchers are terrible business people - but we don't have to be Dr Corina Logan - OSF
Can you believe that organisms without a centrali
                                                                                    still capable of complex behaviors?
                                                                                    rstb.royalsocietypublishing.org/content/370/16…
The practice of pay to read = worse effect on                                                    1            1       
Institutions in countries with per                 Institutions in countries        with per
                                                                    Corina Logan @LoganCorina · 4 Nov 2015
        capita GNP
University of Cambridge
Core Values
▪ Freedom of thought and expression
▪ Freedom from discrimination

University’s relationship with society
▪ the contribution which the University can make to society through
  the pursuit, dissemination, and application of knowledge

https://www.cam.ac.uk/about-the-university/how-the-university-and-colleges-work/the-universitys-
mission-and-core-values
Life cycle of a paper £0                                   + readers + media
                                                           + citations + jobs
                                                           + funding
   £££

                                           £3777

                          OA APC £0-2042                       Paper
                            Academia                           published
                              goal=share science
      Available                           Editor/reviewer
                                               time
      to read by
                                                     Profits
     -indirect                                       go to
     discrimination                                          £1397
     -WHO & UN                                         Shareholders
     SPARC http://sparceurope.org/oaca/                     goal=maximize   profits
     Tennant et al. 2016 F1000Research, McKiernan et al. 2016 eLife
(100% OA journals) + (at ethical
  publishers) align with science values
vides all Wellcome researchers with a place to rapidly publish any results they think are worth sharing.                12/23/16, 11:06
                                                                                                                                     Animal Behavior and Cognition

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(£151) $2500 £1135-2202                                                                                                                                      £0      ($1000)
   Wellcome Open Research
            $135-900
    A new way for Wellcome-funded researchers to rapidly
hat is ScienceOpen? – About ScienceOpen

       publish any results they think are worth sharing.
                                                                                                                                                1/25/17, 11:24

   $400 or 800
  
            BROWSE ARTICLES
                                  £0            £1134 SUBMIT YOUR RESEARCH
                                                                                                        BLOG        ABOUT              SEARCH      

  • Article level impact = what counts for citations
                                Advancing   the   compara
                                                 In: About ScienceOpen            
       Categories

           What is ScienceOpen?
  • Open peer review = fair, improves quality
            Uncategorized                            "

                                     study of behavior
            About                                 January 10, 2017 *
            ScienceOpen
                                                 ScienceOpen is a freely accessible search and discovery platform that puts
  • Science more replicable = papers can be longer
            For
            Researchers
                                                 research in context.

           Research in Context
            For Publishers
            Publishing
  • Good business = money stays in academia,
            Review &                             ScienceOpen is exploring new ways to open up information for the
            Rating                               scholarly community. Data available on research articles are analyzed, and

    research gets read
            Networking &
            Groups
                                                 our analysis links articles via authors, citations, keywords, journals and
                                                 more. Users can further add to the context of an article with comments,
                                                 recommendations or post-publication peer reviews. Researcher-led topical
      McKiernan et al. 2016 eLife                collections also provide opportunities for discovery and
                                                 communication. ScienceOpen is exploring new ways to open up contextual
What can YOU do?

                                                                                          AUTHOR ACADEMIC
•   Submit articles to 100% OA journals at ethical
    publishers
• Make reviews open
• Publish data (=9-50% more citations)
                                                 3/23/16, 11:27
• Evaluate research quality not metrics
You can't seem to read them?
• Encourage
Oh that is a pity
                        scientific societies to switch their
    journals to 100% OA at an ethical publisher
#ElsevierValentines
• Make ethical publishing an essential
            27          37 
    requirement in job descriptions
You Retweeted
Paul Wicks @PaulLikeMe · Feb 13
More papers are read,
                                             REVIEWER
When paywalls are through,
Open access for all               McKiernan et al. 2016 eLife, Schönbrodt F. 2016. Changing
Or I won't peer review            hiring practices toward research transparency: The first open
                                  science statement in a professorship advertisement. http://
#ElsevierValentines #oa           www.nicebread.de/open-science-hiring-practices/
Ethical publishers to recommend
       £50/pg    £ as needed to     £ + 37% profit margin
       £300/     meet goals
       article

•   100% open access
•   Will take journals who want to switch publishers
•   Affiliated with NGOs (good for societies/funders)

                                  eLife Continuum
What can YOU do?

                                                                                          AUTHOR ACADEMIC
•   Submit articles to 100% OA journals at ethical
    publishers
• Make reviews open
• Publish data (=9-50% more citations)
                                                 3/23/16, 11:27
• Evaluate research quality not metrics
You can't seem to read them?
• Encourage
Oh that is a pity
                        scientific societies to switch their
    journals to 100% OA at an ethical publisher
#ElsevierValentines
• Make ethical publishing an essential
            27          37 
    requirement in job descriptions
You Retweeted
Paul Wicks @PaulLikeMe · Feb 13
More papers are read,
                                             REVIEWER
When paywalls are through,
Open access for all               McKiernan et al. 2016 eLife, Schönbrodt F. 2016. Changing
Or I won't peer review            hiring practices toward research transparency: The first open
                                  science statement in a professorship advertisement. http://
#ElsevierValentines #oa           www.nicebread.de/open-science-hiring-practices/
Make OA an essential requirement                     Professur (W3) für Sozialpsychologie - Job-ID 121431 - academics

Job description:                                                                                             Das Karriereportal für Wissenschaft & Forschung von

                                                         Welche Stelle suchen Sie? Position, Berufsfeld, Job-ID ...

Professor of social psychology                          Stellenangebote           Ratgeber Forschung & Entwicklung

                                                         Bitte beachten Sie: Diese Stellenanzeige ist nicht mehr aktiv.
                                                                                                                                    Ratgeber Wissenschaft

                                                         Aber schauen Sie doch einmal bei unseren aktuellen Stellen aus Wissenschaft und Forschung , denn academics
                                                                                                                                                                       Login | Registriere

Ludwig-Maximilians-Universität
                                                         bietet die größte Auswahl an Stellenangeboten und Jobs in Wissenschaft, Forschung und Entwicklung. Um weitere
                                                         Stellenangebote per E-Mail zu erhalten, erstellen Sie Ihr persönliches Suchprofil .

                                                         Stellenbeschreibung     Was Sie erwartet     Wie Sie uns finden

“The Department of Psychology puts a                                                An der Fakultät für Psychologie und Pädagogik der Ludwig-Maximilians-Universität München ist
                                                                                    zum Wintersemester 2016/2017 eine

high value on transparent and                                                       Professur (W3) für Sozialpsychologie
                                                                                    (Lehrstuhl)
                                                                                    zu besetzen.

replicable research and supports                                                    Zu den Aufgaben in der Lehre gehört die Vertretung des Faches Sozialpsychologie in seiner
                                                                                    ganzen Breite im Bachelor-Studiengang „Psychologie”, in verschiedenen Nebenfachstudiengängen
                                                                                    der Psychologie und im Masterstudiengang „M.Sc. in Psychologie: Wirtschafts-, Organisations- und
                                                                                    Sozialpsychologie”.

these goals through open data, open                                                 Forschungsschwerpunkte mit Anschlussfähigkeit an die Forschungsaktivitäten im Rahmen des
                                                                                    „Munich Center of the Learning Sciences” (MCLS, www.mcls.lmu.de ), des „Munich Experimental
                                                                                    Laboratory for Economic and Social Sciences” (MELESSA, www.melessa.lmu.de ) oder der
                                                                                    „Graduate School of Systemic Neurosciences” (GSN, www.gsn.lmu.de ) sind erwünscht.

material, and preregistration.
                                                                                    Die Ludwig-Maximilians-Universität München (LMU) möchte eine hervorragend ausgewiesene
                                                                                    Persönlichkeit gewinnen, die ihre wissenschaftliche Qualifikation im Anschluss an ein
                                                                                    abgeschlossenes Hochschulstudium und eine überdurchschnittliche Promotion im Bereich
                                                                                    Psychologie durch international sichtbare, exzellente Leistungen in Forschung (z. B. Publikationen
                                                                                    in international anerkannten Fachzeitschriften, erfolgreiche Einwerbung von Drittmitteln) und Lehre

Because of this, applicants are asked to
                                                                                    (u. a. durch Lehrevaluation) nachgewiesen hat. Die Mitwirkung an den Forschungsaktivitäten im
                                                                                    Rahmen von MCLS, MELESSA oder GSN ist erwünscht.

                                                                                    Das Department Psychologie legt Wert auf transparente und replizierbare Forschung und
                                                                                    unterstützt diese Ziele durch Open Data, Open Material und Präregistrierungen. Bewerber/innen
                                                                                    werden daher gebeten, in ihrem Anschreiben darzulegen, auf welche Art und Weise sie diese Ziele

describe in their application in which                                              bereits verfolgt haben und in Zukunft verfolgen möchten.

                                                                                    Bei einer Einstellung im Beamtenverhältnis darf das 52. Lebensjahr zum Zeitpunkt der Ernennung
                                                                                    noch nicht vollendet sein. In dringenden Fällen können hiervon Ausnahmen zugelassen werden.

ways they have already achieved these
                                                                                    Die LMU strebt eine Erhöhung des Anteils der Frauen in Forschung und Lehre an und bittet
                                                                                    deshalb Wissenschaftlerinnen nachdrücklich, sich zu bewerben.

                                                                                    Schwerbehinderte werden bei ansonsten im Wesentlichen gleicher Eignung bevorzugt.

goals and how they plan to do so in the
                                                                                    Die LMU bietet Unterstützung für Doppelkarriere-Paare an.

                                                                                    Bewerbungen sind mit den üblichen Unterlagen (Lebenslauf, Zeugnisse, Urkunden,
                                                                                    Schriftenverzeichnis, Übersicht über die Lehrtätigkeit) in schriftlicher und elektronischer Form (als
                                                                                    ein pdf-file auf CD) bis zum 31.01.2016 bei der Dekanin der Fakultät für Psychologie und
                                                                                    Pädagogik, Ludwig-Maximilians-Universität München, Leopoldstr. 13, 80802 München,

future.”                                                                            einzureichen.

                https://www.academics.de/jobs/professur_w3_fuer_sozialpsychologie_121431.html
I have argued that:
1) Publishing can exploit researchers + academia

2) Publishing non-OA is discriminatory

We can stop the exploitation and discrimination
right now because ethical options exist
Thanks…

          Alecia Carter

      …for making me question
(100% OA journals) + (at ethical
  publishers) align with science values
     Journal                                                                                                  APC                                  Open Review Society Company
                                                                                                              (£151)                               ✓                                       For-profit
                                                                                                              $2500                                ✓                                       Non-profit
                       Animal Behavior and Cognition
                                                                                                              £1135-2202                       7/21/16, 14:31
                                                                                                                                                                                           Non-profit
                                                                                                              £0                                                              ✓            Non-profit

                                                                                                                                                                              ✓
                       HOME / EDITORIAL BOARD / ARTICLES / AUTHOR GUIDELINES

                                                                                                              ($1000)                                                                      Non-profit

                                                                                                                                                                                                        McKiernan et al. 2016 eLife
ovides all Wellcome researchers with a place to rapidly publish any results they think are worth sharing.                 12/23/16, 11:06

rch website uses cookies. By continuing to browse the site, you are agreeing to our use of cookies. Find out more »

                                                                                                                                                   ✓                          ✓
n Research                                                                                                                       #
PUBLISH !          ABOUT !          BLOG                                                                      £0
                                                                                                           MY ACCOUNT !      SIGN IN                                                       Non-profit
                                                                                                              £1134                                                                        Non-profit
                               Advancing the comparative
                                                       ✓
hat is ScienceOpen? – About ScienceOpen                                                                                                                                   1/25/17, 11:24
    Wellcome Open Research                  $135-900                                                                                                                                       Non-profit
                                   study of behavior
      A new way for Wellcome-funded researchers to rapidly

      $400 or 800 ✓
     
        publish any results they think are worth sharing.
                                                                                                                                            BLOG           ABOUT    SEARCH               For-profit
               BROWSE ARTICLES                          SUBMIT YOUR RESEARCH

 Article level impact=what counts for citations Fair, improves quality Good business=money
 More replicable=papers       can be longer                            invested in academia
                     In: About ScienceOpen 
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