Reimagining Your Senior Center - National Resource Center
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
3/10/2016
Reimagining Your Senior Center
Presented by
Pat Bohse, President
Bohse & Associates, Inc.
Webinar Tips
We recommend that you listen to the webinar over your
computer speakers.
Your microphone or telephone will muted but you can ask
questions throughout the webinar, as shown on the next
slide.
1
3/10/2016
Please feel free to ask your questions
by using the Questions box on the Control Panel
This orange button on
the upper right of your
screen shows or hides
the control panel.
Type your questions
and comments here
and press send.
Learning Objectives
To understand the
To learn more about necessity of a
Senior Internship strategic plan
Programs
To adopt a new
approach to customer
To explore the service and data
concept of Pop collection
Up Centers
2
3/10/2016
It’s all about time!
Background
42 years in the aging field
14 years as Director of Senior Services
in New Jersey and New York City (1975-1990)
25 years as a management consultant, working with not-for-profits and
government, specializing in the field of aging
12 years as the Association Manager the 21 AAA’s in New Jersey
3 years as the Executive Director of a nontraditional social education center
called SCAN (Social Community Activities Network), for people 50 years
and older, located in a mall in New Jersey
Aging by
the Numbers
From: Administration for Community Living | Administration on Aging | Office of Nutrition and Health Promotion Programs
3
3/10/2016
Reimagine Your Business ModelDescribes your dreams for the
organization in the future. It is a
statement of what you hope to achieve
Are you a service Explains why you exist
within the next three to five years.
model or do you today. Who are you, What
produce outcomes for services does the
a targeted audience? organization currently
provide, Where and Why
Purpose Mission Vision
New Opportunities Using a Strategic
Plan
A strategic plan includes:
Developing key goals and objectives
Conducting a SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats
Understanding who your competition is
Demographics and audiences (present and future customers)
Funding Development Plan
Leadership and staffing
Partnerships (present and future)
Services ( present and future)
Marketing Plan
Tactical Plan (strategies to accomplish goals with a timeline, human resources
and $)
43/10/2016
Strengths …
50 years of experience in providing services
in the community.
A trusted community resource.
Senior Centers and Meals on Wheels programs are recognized as
national brands.
After the Medicare Part D campaign senior centers were identified as
the go-to group who had boots on the ground and who can get the job
done.
Senior Centers will play a
bigger role as the gateways
to the nation’s aging networks
Weaknesses…
Confusing sponsorship models
Nonprofits vs. Government models vs. Park and Recreation Departments and others
Limited
Funding
Use of technology
Programming
Days and hours of operation
Investment in staff training and staff growth opportunities
Marketing
Standard Operating Manuals
Succession Plans for Key staff and Board members
53/10/2016
Being able to overcome the public misconception of Senior Centers
Competition for the Baby Boomer market
Brain drain of seasoned professionals
Lack of diversified funding
Not being able to provide meal choice
Lack of sensitivity to seniors’ physical and medical challenges
To be able to change the terminology of who you serve from participants/clients to customers.
To work with new partners who can complement what you do.
To secure new funding (private pay and insurance reimbursement)
To provide educational classes to the general public.
To rethink how, when and where you can deliver services:
Satellites
Non traditional locations (malls, libraries, community centers)
One Stops
Pop- Up Centers
I believe that we are only limited by our own imaginations
so the opportunities are endless.
63/10/2016
Existing Models
Centers of Excellence
Community Center
Wellness Center
Lifelong Learning/Arts
Continuum of Care/Transitions
The Next Chapter
Entrepreneurial Model
Café Model
New Models Taskforce Final Report, National Institute of Senior Centers
New Model : Pop- Up Centers
They are located in under-served communities for a short period of time.
The purpose is to bring services, programs and community partners to them.
SCAN developed a new division where we go to customers called SCAN on Wheels.
We found a community partner who let us use their facility for four hours a day for
one day per week and we brought the rest of the team with us.
We were able to qualify 20 seniors for services that they did not have and we were
able to quantify how much money we where able to bring into the community.
We were able to attract non-traditional funders for the project.
We were able to get great media coverage because it told a good story about people.
We are in three communities in 2016 and we have a waiting list for 2017.
73/10/2016
Reimagine…
Your Leadership
Board of Directors/County Commissioners
Role of the Executive Director/Program Directors
Advisory Councils
Customers:
Mature/Silent generation
Baby Boomers
Caregivers
Reimagine…
Staff
Invest some time and money into training them about the history of the aging, develop their
leadership skills and expose them to the aging networks.
Use consultants and/or specialists to get projects completed.
Create a Senior Citizen Internship Program
Two must positions for the future are :
Marketing /Social Media
Fund/ Friend Developer
83/10/2016
Reimagine…
Volunteers
Make sure that you have a formal Volunteer
Program to capture hours.
Ask the questions:
What do you need them to do?
Where will you find them?
How can you value their time as a match ?
SCAN’s Senior Citizen Internship Program
Senior Citizen Internship Program
Do a needs assessment of what projects you need completed.
Develop a job/project description.
Establish the time commitment requirements.
Outline the skills and deliverables needed for the project.
Market the request to the public.
Interview applicants.
Hire the best qualified.
Assign a staff person to work with the Senior Intern.
After the project is completed, assess the final product and see if there are any
other opportunities for you to work together.
Celebrate!
93/10/2016
Reimagine…
The Center’s Operations
Name
Hours and days of operation
Programming
Working with Managed Care Organizations
Getting certified in evidence-based programs
Marketing
Public education sessions in the community
Developing speakers bureaus
“Creating the Ideal Center Exercise”
Reimagine…
Collaborations and Partnerships
Department of Health
Colleges and Universities
Workforce Development Programs
United Ways
Vendors
Local Businesses
Food Banks
103/10/2016
Reimagine…
“It is my belief that I can ask anyone, anytime for anything and they can say yes or no”.
Pat Bohse
I do not think you should do more with less. I think you need to tell your story better and
get more money, goods, services and professional volunteers to do your business.
Fund/Friend Development Plan
We will continue to get less money from public funding so we need to raise more
dollars from sponsorships, individuals and others.
Open the Doors of Opportunities and go wild…
Doors of
Opportunit
y
113/10/2016
Individual Donations in 2014
2014 CONTRIBUTIONS: $358.38 BILLION
BY SOURCE OF CONTRIBUTIONS
($ IN BILLIONS - ALL FIGURES ARE ROUNDED)
Diversify your
Corporations
Foundations
$53.76
$17.92
5% income
15%
stream!
Bequests
$28.67
8%
Individuals
$258.03
72%
Reimagine…
Food Service Operations
Keys to Success:
Great Director
Respectful staff
Clean facility
Great food
Choice
123/10/2016
Reimagine…
Your use of technology
Cloud Computing
Resources:
Salesforce
Tech Soup
Npower
Virtual offices / Centers
Reimagine…
Marketing Plan
Senior centers in most cases are the best kept secret in town and if you have seen a center you
have seen one senior center.
The Plan needs to include the 6 P’s of marketing:
Public, Product, Production, Place, Promotion and Price
Why market?
To get more customers to use your products
To educate the public about who you are
To ask the public for their support
Use traditional approaches
Use nontraditional approaches
133/10/2016
Traditional Marketing Approaches
Face-to-Face Meeting
Telephone Conversation
Handwritten Letter or Note
Mass Distribution to a ‘Hot List’
Group Presentations
Advertisement
Newsletter
Website
Nontraditional Marketing Approaches
Cable TV
Local Radio
YouTube
E-Blast
Text Messaging
Social Media
Facebook
Twitter
LinkedIn
143/10/2016
Reimagine…
Your role as Aging Advocates for:
Getting the Older America Act passed.
Those that you serve who lost their voice through sickness, abuse and other
reasons.
The development of future friendly livable communities so we all can stay at
home for as long as possible.
The Caregivers who do not need a hand out but a helping hand.
Resources
Administration for Community Living (ACL): http://www.acl.gov/
National Association of States United for Aging & Disabilities: (NASUAD) www.nasuad.org
National Association of Area Agencies on Aging (n4a) www.n4a.org
National Association of Nutrition and Aging Services Programs (NANASP): www.nanasp.org
Meals on Wheels America (MOWAA): http://www.mealsonwheelsamerica.org
National Council on Aging (NCOA): www.ncoa.org
National Institute of Senior Centers (NISC): https://www.ncoa.org/national-institute-of-senior-
centers/
American Society on Aging (ASA): www.asaging.org
153/10/2016
Resources
ProBono Partnership: legal help (http://www.probonopartnership.org)
Good360.org : an online donation marketplace of donated equipment and other
products. (www.good360.org)
National Association for the Exchange of Industrial Resources: carries excess inventory
from corporations and redistributes this merchandise to its members (www.naeir.org)
TechSoup: provides non-profits with technology products (www.techsoup.org)
Good: Online nonprofit resource center for sharing tools and resources www.4good.org
3
1
Resources
NPower: connects corporate IT volunteers with nonprofit projects based on skills and preferences
(www.npower.org)
Independent Sector: provides the estimated dollar value of volunteer time
(www.independentsector.org/volunteer_time)
Hoovers: Company information (www.hoovers.com)
Volunteer Match: brings good people and good causes together (www.volunteermatch.org)
3
2
163/10/2016
Resources
Charity Navigator: independent charity evaluator (www.charitynavigator.org)
Guidestar: source of information on non-profits (www.guidestar.org)
Grant Professionals Association: resource for finding grant writers (http://www.grantprofessionals.org/)
Feeding America: a resource for valuing food donations http://www.feedingamerica.org/
Bohse & Associates :provides training, technical assistance and tools www.bohse.com
3
3
“You need to put your needs and wishes out into the
Universe and they will come.”
Thank You!
173/10/2016
Thank You!
Pat Bohse
President
Bohse & Associates, Inc.
PO Box 225
Middletown, NJ 07748-0225
732.291.8038
www.bohse.com
pbohse@bohse.com
18You can also read
