Ramadan 2020 Advertising & Sponsorship Opportunities - Islam Channel

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Ramadan 2020 Advertising & Sponsorship Opportunities - Islam Channel
Ramadan 2020
Advertising & Sponsorship Opportunities
Ramadan 2020 Advertising & Sponsorship Opportunities - Islam Channel
Who are we?
               Islam Channel is the world’s leading Islamic TV channel, broadcasting to
                         millions of viewers in the UK and around the world.

     2 million viewers                Global reach broadcasting to over
      in the UK alone                     136 countries worldwide

                                                                                                Partnering with Islam
                                                                                             Channel is the best way to
                                                                                              reach Muslim audiences
Comprehensive distribution            £140m raised through live charity                                in 2020
 via cable and satellite TV              appeals on Islam Channel

                 2m viewers in the             Comprehensive distribution                Global reach broadcasting to
            Islam Channel
                   UK alonehas comprehensive coverage       via digital channels,over
                                              via satellite TV                    including    our
                                                                                      136 countries
                       popular websites, mobile apps and social media pages. worldwide

                 Islam Channel            Islam Channel’s           Islam Channel’s                  Islam Channel’s
                 attracts 300k page       Twitter has over          Facebook Live attracts           YouTube channel has
                 views per month          59,000+ followers         over 25,000 followers            over 2.8 million views
Ramadan 2020 Advertising & Sponsorship Opportunities - Islam Channel
The Global Halal Market

          $1.9 trillion                               $1.2 trillion           $243 billion           $151 billion
       Global Halal Market                          Muslim Spend on          Muslim Spend on        Muslim Spend on
           Size (2015)                             Food and Beverage       Apparel and Footwear     Outbound Travel

             $1.9
            trillion

         $189 billion                                 $78 billion             $56 billion             $3 trillion
       Muslim Spend on                              Muslim Spend on          Muslim Spend on      Projected Global Halal
      Media and Recreation                      Pharmaceuticals Products    Cosmetics Products     Market Size in 2021
                                                                                                       (8% CAGR)

Source: Thomson Reuters. State of the Global Islamic Economy Report.
Ramadan 2020 Advertising & Sponsorship Opportunities - Islam Channel
TV Promotion & Sponsorship                                                                       TV Generates the Highest
                                                                                                          ROI of All Media
                                                                                               ROI for £1 of Marketing Expenditure
                                                                                                                                        £4.20
     Advertising and sponsoring programmes on
     Islam Channel are great ways for your business or
     organisation to earn maximum visibility in the UK
     and around the world.                                                                                             £2.35
                                                                                                                                £2.43
                                                                                                               £2.09
     We offer fully-integrated partnership opportunities
     including bespoke adverts and campaigns. Islam                                                   £1.15
                                                                                            £0.84
     Channel offers varied and vibrant content giving
     your brand the opportunity to become affiliated with
     particular programmes, bringing your business
                                                                                            Online    Out of   Radio   Online   Print    TV
     closer to the heart of our viewers. Sponsoring a                                       Display   Home             Video
     show allows you to place a series of short clips
     around a programme, which feature your logo and
     message. Your sponsorship package can vary to
     suit your needs.

     Islam Channel’s target audience consists of both
     Muslims and non-Muslims from a variety of different
     backgrounds and ethnic groups. With expansion
     to Africa, Asia, the Middle East and Europe, Islam
     Channel now reaches millions of viewers around
     the world.

06
     Source: Ebiquity and Gain Theory. Profit Ability: the business case for advertising.
Ramadan 2020 Advertising & Sponsorship Opportunities - Islam Channel
Clients & Testimonials
             “Islam Channel is a very important supplier for Al Rayan Bank, they provide services for us to reach our customer
             base and future prospects. Their audience is very much our audience and we share a lot of values in terms of the
             shariah and ethical values that we espouse. We use them for television, the website and we join them in shows and I
             think they’re a great partner for Al Rayan.”

             Sultan Choudhury, Chief Executive Officer, Al Rayan Bank

             “We have been proud to exclusively premiere and run our annual TV adverts on Islam Channel and have found its
             audience to be important to us - particularly over the Ramadan period, a traditionally busy period for other Muslim
             centric sectors”

             Shahzad Younas, Founder & CEO, Muzmatch

             “Islam Channel assisted us in building awareness and trust for Wahed. We see them as a long-term partner. They
             worked closely with us to ensure our campaign delivered the desired results. And went above and beyond to ensure
             that our needs were met.”

             As’ad Layth, VP Business Development, Wahed Inc

             “The Islam Channel has been a key element for our marketing strategy when we opened up the first The Halal Guys in the
             UK. Their reach within the community is unrivalled. Furthermore, the know-how of their people helped us tremendously to
             set the tone and fine-tune our campaigns. The Islam Channel has been a great partner for The Halal Guys”

             Jan van Delden, Managing Partner, ITICO F+B (Halal Guys)
Ramadan 2020 Advertising & Sponsorship Opportunities - Islam Channel
Our Ramadan 2020 Programming

 Preparing for                                                      Wonders of
 Ramadan                                                            the Qur’an

 An enlightening new series                                         Why does Allah use more
 discussing spirituality and                                        than one word in the Qur’an
 tackling Fiqh issues to       Giving to Charity                    to explain a single person?

                                                                                                                                       RAMADAN 2020
 prepare our viewers for the                                        How is a verse on divorce
 holy month of Ramadan.                                             followed by a verse on
                               Short Fillers to play throughout
                                                                    prayer? These are only
                               the day during Ramadan,
                                                                    some of the amazing gems
                               promoting and encouraging
                                                                    to unearth in this brand new
                               people to give to charity in light
                                                                    series featuring Ahsan Hanif
                               of the Qur’an and the Sunnah.
                                                                    and Nouman Ali Khan.

                               Living The Life                                                     Recite
                               ‘Living The Life’ will be                                           A live daily interactive Qira’ah
                               continuing during the month                                         show for Ramadan. Viewers
                               of Ramadan! Tune in for our                                         call in to recite the holy Qur’an
                               interesting studio chats, off                                       and have their recitations
                               beat features with an added                                         corrected.
                               Ramadan flavour to it all!
Ramadan 2020 Advertising & Sponsorship Opportunities - Islam Channel
Our Ramadan 2020 Programming

                                                                 Islam Channel KIDS
 Iftar with Islam
 Channel                                                         Join ICKids everyday for a mixture of entertaining and educational
                                                                 programmes. There’s cooking, science experiments, arts and crafts,
                                                                 story time, Islamic manners and so much more!
 Join us as we set out to find
 the best of the UK’s Halal
 restaurants. Filming from a         5 Pillars                   Live Taraweeh
 different restaurant each night
                                                                 Prayers from

                                                                                                                                                                                 RAMADAN 2020
 for the 30 nights of Ramadan,       Game Show
 this show will bring families
 together before Iftar to discover
                                                                 Makkah
                                     Two rounds, Islamic
 the finest cuisines from around
                                     knowledge, daily prizes.
 the world.                                                      Hear the beautiful recitation
                                     Join us and see who
                                                                 of the Quran; live from
                                     conquers the 5 Pillars of
                                                                 Makkah each day in the
                                     Islam.
                                                                 blessed month of Ramadan.
                                                                 The month of the glorious
 Morning &                                                       Quran and watch hundreds
                                                                 of thousands attend the              IslamiQA
 Evening Adhkar                                                  Taraweeh prayers.

                                                                                                                                         * Programmes may be subject to change
                                                                                                      Join us live in our London
 The morning and evening                                                                              studio as our Scholars take your
 prayers played live between                                                                          questions and offer advice on
                                                                                                      all matters pertaining to your
 Fajr and Dhuhr, and after
                                                                                                      daily lives.
 Maghrib every day. To start
 airing in Ramadan.
Ramadan 2020 Advertising & Sponsorship Opportunities - Islam Channel
Advertising Spots on Islam Channel                                                                                         28th
                                                                                                                                  Feb F
                                                                                                                                       or An

•    Prime Time Ramadan 2020
•    Up to 50% Early Bird Discount available
•    30 seconds per spot duration

            BRONZE                                            SILVER                                         GOLD

                                                                                                                                               RAMADAN 2020
            120 Spots                                       180 Spots                                       240 Spots

             Advert Spots                                    Advert Spots                                   Advert Spots
              per month                                       per month                                      per month

If you require an advert produced and want to discuss costs and time scales, please get in touch with us.

For further information contact sales@islamchannel.tv
Ramadan 2020 Advertising & Sponsorship Opportunities - Islam Channel
Iftar and Suhur Sponsorship

Sponsoring the Iftar and Suhur provides maximum visibility as families gather, tuning into Islam Channel awaiting
the Fajr and Maghrib Adhans, to commence and break their fast each day.

Iftar and Suhur Sponsorship

      Two 10 second spots before and after
      Iftar and Suhur dua

This premium slot is seen as one of the most sought-
after sponsorships within the month of Ramadan.

Sponsoring the Iftar and Suhur is an excellent
opportunity to display, highlight, and showcase your
brand everyday within the month of Ramadan before
and after the Iftar (breaking of the fast) and Suhur
(start of the fast) duas.
Ramadan 2020 Advertising & Sponsorship Opportunities - Islam Channel
Online Advertising on Islam Channel Website
Islam Channel’s website is incredibly popular with our audience with over 3 million views in the month of Ramadan
alone from 550k unique visitors in 194 different countries.

From catching up on content to live streaming our TV broadcast to simply checking out prayer times, advertising on
Islam Channel’s website allows you to engage our audience online.

Banner Dimensions

                                                                                                                                              RAMADAN 2020
                                             Body 543 x 135px

 Body 284 x 316px

                                                       Main Header 720 x 90px

For further information and pricing, please get in touch with us.
Average Monthly Online Statistics for www.islamchannel.tv
                                                                                                              5
                                                                                                                        194
                                                                                                              Minutes

   3.2m
             3.2m                          550,000                    78%           22%
              Views in                      Unique               78% of our traffic are new visitors   Average time a   Visited by people
              Ramadan alone                 Visitors             and 22% returning visitors            user spends on   from over 194
                                                                                                       our website      different countries
Contact Us

If you would like to discuss advertising opportunities
or start planning out a future campaign, we’d be
happy to talk about your requirements and help you to
meet your objectives.

428-432 Ley Street, Ilford
Greater London
IG2 7BS

t +44 (0) 20 7374 4511
e sales@islamchannel.tv

www.islamchannel.tv
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