RACE REPORT 2019 / 20 - Blue Atlantics
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RACE REPORT
2019 / 20
CONTENTS THE RACE 4 Race Organiser …………………………………………………………………………. 5 The Title Sponsor ……………………………………………………………………… 6 Testimonials …………………………………………………………………………….. 7 History of the Race …………………………………………………………………… 8 Race Facts ……………………………………………………………………………….. 10 BRANDING Boat Branding ………………………………………………………………………….. 12 Global ……………………………………………………………………………………….. 14 Boat Classes ………………………………………………….…………………………. 15 MEDIA Official Race Content ……………………………………………………………….. 17 Content from the Sea ……………………………………………………………….. 18 Accredited Media ……………………………………………………………………… 19 MEDIA COVERAGE Media Results …………………………………………………………………………… 21 Press Coverage ………………………………………………………………,,………. 22 Media Platforms ……………………………………………………………..……….. 23 Case Study - RowHHome ..………………………………………………………. 24 Case Study - Rowed Less Travelled ……………………………….……….. 25 Case Study - Oarsome Foursome ……..…………………………………….. 26 Case Study - BROAR ………..………………………………………………….…… 27 RACE PLATFORMS Facebook …………………………………………………………………………………. 29 Instagram ………………………………………………………………………………… 30 Twitter ……………………………………………………………………………………… 31 YouTube ……………………………………………………………………………………. 32 Race Website …………………………………………………………………………… 33 Race Tracker ……………………………………………………………………………. 34 Facebook Live Stream …………………………………………………………….. 35 ENVIRONMENT ……………………………………………………………….. 36 CHARITIES……………………………………………………………………….. 37 2019/20 RACE SUMMARY ………………………………………………. 38 WORLD RECORDS …………………………………………………………… 39 PROUD PARTNERS………………………………………………………….. 40 PG 2
RACE ORGANISERS TITLE SPONSOR REPORT & ANALYTICS
Main Photographer: Ben Duffy
Supporting Imagery: Ted Martin, Robin Skjoldborg, Penny Bird, Lars Kristiansen and Manfred Tennstedt
The purpose of the Race Report is to give an overview of the Talisker Whisky Atlantic Challenge and showcase its
audience reach and impact for new and existing stakeholders.
Specifically, the report has been created to help the participating teams explain the race to sponsors and other
relevant parties.
Data detailed in this report was collected between October 2019 and April 2020.
Produced & Published by:
Precious Media Limited, May 2020
Data provided by Talisker courtesy of CSM Sport and Entertainment
Editor In-Chief: Mohammad Al-Natour
© Atlantic Campaigns and Diageo PLC All rights reserved03
THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
THE RACE
TALISKER WHISKY The premier event in ocean rowing - a challenge that takes rowers more
than 3000 miles west from San Sebastian in La Gomera, Canary Islands
to Nelson’s Dockyard in English Harbour, Antigua & Barbuda. The
ATLANTIC CHALLENGE annual race begins in early December, with up to 35 teams participating
from around the world.
The Talisker Whisky Atlantic Challenge brings together Upon finishing, rowers join a small community of friends that have
teams from all walks of life, united by the same objective - shared the adventures of an ocean crossing. The mental and
to take on the unique challenge of crossing an ocean in a physical endurance results in a life-changing achievement that will
rowing boat. never be forgotten.
THE WORLD’S TOUGHEST ROW
The atmosphere is electric as the teams help each other
prepare for the challenge of the mighty Atlantic Ocean. The
RACE STARTS
TEAMS FROM AROUND THE WORLD WILL FACE THE ULTIMATE CHALLENGE
race creates strong friendships and competitiveness gives way
OF CROSSING THE ATLANTIC OCEAN IN A SMALL OCEAN ROWING BOAT. LA GOMERA
to camaraderie as months of planning turn into reality at the THE RACE RECORD FOR
28°N, 18°W
start line in La Gomera.THE RACE THE JOURNEY
ROWING THE ATLANTIC IS
37 DAYS AND 9 HOURS
The Talisker Whisky Atlantic Challenge, organized by Atlantic Campaigns SL The teams’ boats are 7 meters long and just under 2 meters wide,with
is an annual rowing race across the Atlantic Ocean from San Sebastian de only a small cabin for protection against storms. All boats are equipped
La Gomera, to Antigua in the Caribbean. In December, this premier ocean at the race start and once their crossing begins they are not allowed to
rowing event brings together teams from across the globe who spend have any help or take food and water on-board. Throughout their gruelling
At sea, the teams battle with sleep deprivation, salt sores and
their last few days on land preparing and helping each other to face the 3000 mile journey the teams battle 40 feet waves, tropical storms and
mammoth challenge before them. All have the same objective – to take sweltering heat. Each rower challenges the limit of human endurance,
on the unique experience of crossing an ocean in a small rowing boat. but their mental and physical stamina will result in a life changing RACE ENDS THE AVERAGE IS 55 DAYS
ANTIGUA
achievement as they reach land again on the shores of Antigua.
BUT CAN TAKE UP TO
the physical extremes that the row inflicts. Rowers
LA RAZA
are left
EL VIAJE 17°N, 61°W
100 DAYS!
with their own thoughts, the vast expanse of the ocean and the
El Talisker Whisky Atlantic Challenge, organizado por Los barcos de cada equipo son de 7 metros de largo y poco menos de
0 KM
Atlantic Campaigns SL es una carrera anual a remo a través del 2 metros de ancho, con sólo una pequeña cabina para protegerse de las
0
/ 4,8
Océano Atlántico desde San Sebastián de La Gomera, a Antigua tormentas. Todos los barcos están equipados al comienzo de la carrera,
en el Caribe. En Diciembre este primer evento cruzando el océano y una vez que comience su travesía no se les permite tener ningún tipo
job of getting the boat to safety on the other side. The race
a remo, reunirá a equipos de todo el mundo quiénes pasarán sus
últimos días en la isla preparando y ayudándose unos a otros para
de ayuda, ni coger alimentos ni agua a bordo. A lo largo de su agotador
viaje de 4800 kilómetros los equipos lucharán contra olas de 40 pies,
LES
3,000M
I
enfrentar elenorme desafío que tienen ante sí. Todos tienen el tormentas tropicales y calores asfixiantes. Cada remero desafiará los
mismo objetivo de asumir y aprovechar la experiencia única de límites de la resistencia humana, pero su resistencia mental y física
offers a different experience to all involved.
cruzar el océano en un pequeño bote a remo. se traducirá en un cambio de vida, desde que llegan a tierra otra vez,
en las costas de Antigua.
Teams depart from La Gomera, Spain and row across the Atlantic
arriving in English Harbour, Antigua
PG 4 PG 1THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
RACE ORGANISER
Atlantic Campaigns are the owners and organisers of the race. The
company’s staff has more than 50 years of ocean rowing experience,
which is combined with a deep dedication to - and passion for - the sport.
Atlantic Campaigns see the race as a platform to nurture and create future
greatness. The characters that take part often become role models for
ocean rowing and sometimes even mentors for future teams.
Atlantic Campaigns’ main concern is always safety, but the rowers’ success
and fulfilment of their dreams is their primary goal. The company prides
itself on being there from start to finish and beyond.
“As CEO of Atlantic Campaigns (the race organisers of the Talisker Whisky
Atlantic Challenge) it is my privilege to personally shake hands with every single
member of our fleet when they leave the start line in La Gomera. When you look
into the rowers’ eyes before they are about to row 3000 miles across the Atlantic
Ocean, you see courage, determination, fear and bravery. Every team is special,
every team has their own story and every team will have their own journey
different from those that have gone before them - to see the change in their eyes
and to witness mother natures’s impact is truly inspirational, not only for me but
for so many people around the world. As race organisers we pride ourselves on
the best safety records in ocean rowing, something we will never stop striving to
make better with every year that follows. The platform that the
Talisker Whisky Atlantic Challenge provides enables individuals to achieve their
dreams - in the safest and most celebrated way possible.”
CARSTEN HERON OLSEN, CEO ATLANTIC CAMPAIGNS
“If you’re going to row an Ocean, Atlantic
Campaigns is the go to place. Professional,
patient and couldn’t have been more helpful, we
really felt looked after during the entire two year
run up as well as during the race and immediately
after. We’ve had amazing support but also made
some lifelong friends as well, which made the
experience all the more better”
Carsten Heron Olsen, CEO Atlantic Finn Cristo, Past
Campaigns Participant
PG 51THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
TITLE SPONSOR
Talisker Whisky, a brand synonymous with rugged
adventure, has been the official title sponsor for six
consecutive races. Since 2013, Talisker & Atlantic
Campaigns have been proud partners striving to provide
a unique annual experience.
Talisker is the oldest distillery on the Isle of Skye, made by
the sea in one of the most remote and rugged, yet
beautiful, landscapes in Scotland.
“We are very proud to continue our longstanding
relationship with this extraordinary sporting event that
celebrates the transformational experience and journey of
each rower as they immerse themselves fully in the
elements. Talisker Whisky share that same sense of
adventure and passion as the rowers – our founders, the
MacAskill brothers, rowed from Eigg to Skye in 1830 to find
the perfect spot for their distillery in Scotland. Just like the
Talisker distillery, this row represents what it means to be
The day before the race, Talisker served up the
‘made by the sea'” ultimate wild adventure - creating a unique remote
island wilderness experience. Only accessible by
sea, it brought together a tribe of like-minded
outdoor adventurers, explorers, and ocean
Natalia Montigny enthusiasts including Talisker Whisky Atlantic
rowers, adventurer James Aiken, award-winning
Global Head of Marketing, Talisker Whisky actor Matt Smith, and endurance athlete Ross
Edgely - all who shared their stories of adventure
and love of the ocean. In addition, participating
rowers were also invited to a reception on the beach
where they enjoyed Talisker drinks and each other’s
company by the fire.
PG 6THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
“Atlantic Campaigns enable ordinary people to do extraordinary things,
they want you to succeed at what for most of us will be a once in a lifetime
challenge and that means preparation, preparation, preparation. Their
highly experienced team offer guidance throughout your journey from the
TESTIMONIALS
moment you first sign up to undertake this incredible challenge to the
moment when you step foot on land in English Harbour, Antigua. Prior to
the row each individual receives a dizzying array of strict rules, training
courses which must be undertaken and essential items of equipment to
source, most of which will be unfamiliar to the average person.
It is a steep, often daunting, learning curve - and it needs to be
because Atlantic Campaigns know that in order to succeed it is essential
to have the skills to fix things on the ocean should they go wrong. When
setting off from La Gomera it doesn’t take long to realise that this truly is
a unique challenge for every individual, whether a solo rower or a crew-
member. I can’t thank Atlantic Campaigns enough for equipping me with
the necessary skills as well as providing advice and emotional support SARA BREWER & ANN PRESTIDGE
when it was needed most.”
Sara Brewer, Team Row off the Wall
“Whichever way you look at it, the Talisker Whisky Atlantic Challenge is an
enormous undertaking. Entering a team into the race challenges individuals
and crews in so many ways, most of them before you ever get near to the
start line. Once the row begins the challenges move to a different level. To
be successful on the water we needed to be fully prepared, trained and
organised.
Without the incredible support of Atlantic Campaigns the preparation would
have been much more difficult and the row would have been a launch into
the unknown. At every stage of the campaign Nikki and the team helped us
with knowledgeable advice, structured support, useful contacts, critical
training, and an experienced voice encouraging us to make sure we had the
disciplines in place to be successful. They were the unseen members of our
team and without their superb support we would have found the wonderful
experience of the Talisker Whisky Atlantic Challenge far more difficult and
stressful.”
KEVIN GASKELL, MATT GASKELL, WILL HOLLINGSHEAD, CHRIS HODGSON & SAM COXON
Carsten Heron Olsen, CEO Atlantic
Kevin Gaskell, Team Ocean 5
Campaigns
PG 7THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
HISTORY OF THE RACE
2005: 2009:
This year the Woodvale Atlantic Rowing Race With a delayed race start
combined with the ORS Atlantic Rowing Regatta. The due to bad weather the race
race was now also open for other classes and therefore started in January 2010.
it was possible for Team Atlantic-4 with David Martin, Englishman Charlie Pitcher
2001:
1966: Neil Wightwick, Glynn Coupland and George Simpson won as a solo rower on
Now named the Ward Evans
Sir Chay Blyth and John from the UK to step on land in the new finishing port of board ‘JJ (Insure & Go)' after
Atlantic Rowing Race it was once
Ridgway were the first English Harbour in Antigua after 49 days, 14 hours, and 52 days, 6 hours, and 47
again a boat from New Zealand -
pair to row across the 21 minutes. 26 boats started the race and 20 finished in minutes. The brother of
‘Team Telecom Challenge’ rowed by
Atlantic in the twentieth Antigua. This was also the year where the double Atlantic Campaigns CEO,
Matt Goodman and Steve Westlake
century, crossing from Olympic gold medallist James Cracknell and the TV Carsten Heron Olsen,
- that finished first in Barbados
Cape Cod to Ireland in a presenter Ben Fogle participated, resulting in the Royal participated in this race and
after 42 days, 4 hours, and 3
time of 92 days. Television Society award winning programme, ‘Through the seed was planted for
minutes. 36 boats started the race
Hell and High Water’ produced for BBC. what would become a new
and 33 finished.
era within the world of
ocean rowing.
2011:
1896: Talisker Whisky signed their
Two Norwegian 1997: 2003: 2007:
Inspired by his row in 1966 Sir Chay Named the Woodvale Atlantic Rowing Race first one-year contract with
immigrants, George Once again named the previous race organisers
Blyth with his company ’The the race changed its departure port to San
Harbo and Frank Woodvale Atlantic Rowing Woodvale Challenge. The
Samuelsen became the Challenge Business’ organised the Sebastian de la Gomera, an island just south of Race, the race moved the
first Atlantic Race, named the Port Tenerife - the same port and island where 2011 race departed with a
first people ever to row start date to the now fleet of 17 boats, including
across an ocean, rowing St. Charles Rowing Race, starting Christopher Columbus started his journey traditional month of
from Playa San Juan, Tenerife and towards the new world. The first boat to arrive the now legendary
the Atlantic W-E from December. After 48 days, 2 Row2Recovery. Only 11
New York to England. only allowing teams of pairs. The in Port St. Charles, Barbados was ‘Team hours, and 52 minutes the
race finished in Port St. Charles, Holiday Shoppe Challenge’ - with the winning teams made it to the finish
Their time recorded for British ‘Team Pura Vida’ line in Barbados, with the
rowing the North Barbados 3,000 miles away. 30 teams team once again hailing from New Zealand. represented by John Cecil-
started and 24 teams finished. After James Fitzgerald and Kevin Biggar arrived winning team ‘Box no 8’
Atlantic Ocean was not Wright, Robbie Grant, Tom completing the race in 40
broken for 114 years. 41 days, 2 hours, and 55 minutes after a record breaking time of 40 days, 4 Harvey & Carl Theakston
‘Team Kiwi Challenge’ from New hours, and 3 minutes, closely followed by days, 9 hours, and 15
victoriously stepped on land minutes
Zealand with Rob Hamill and Phil ‘Team CRC’ who came in just 9 hours later. in sunny Antigua.
Stubbs on board arrived in Barbados.
PG 8THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
DID YOU KNOW:
The founders of Talisker Whisky, the MacAskill
brothers, rowed from Eigg to Skye to establish
the Talisker distillery in Scotland almost 200
years ago. In their honour, the winners of the
Talisker Whisky Atlantic Challenge are now
awarded 'The MacAskill Trophy.
2018:
2016:
A total contrast to the conditions of the
The new race record didn't last long as
previous race, this year was relatively
2013: the Anglo-American Team Latitude 35,
calm and slow. There were some
After purchasing the rights to the race in manned by Jason Caldwell, Angus
headwinds and times of frustrating calm.
2012, the 2013 edition was the first Collins, Matthew Brown and Alex
Though conditions were not as volatile as
organised by Atlantic Campaigns. The race Simpson, took almost two days off the
previous editions, crews had to dig deep
was won by Team Locura who arrived into previous record with a winning time of
for every mile and face the challenge of
Antigua after 41 days, 2 hours, and 38 35 days, 14 hours, and 3 minutes. The
slow, hard rowing with no surfing and no
minutes with a blue marlin beak pierced first onboard Inmarsat system sends
significant helping conditions. World
through their hull. back live footage of the race in real
records were still achieved with the
time. Team Row 4 James raised to
youngest ever male solo (Lukas
Virgin Atlantic signed as the Official Travel £650k to break the record for the
Haitzmann), the oldest ever pair
Partner of TWAC. largest amount for money raised for
(Grandads of the Atlantic) and the fastest
charity.
female pair (Whale of a Time) to name
2 Boys in a Boat raised £360k to set a new
but a few.
record for the largest amount of money
raised for charity in the race's history.
2015:
New developments and safety
procedures introduced by Atlantic
Campaigns bear fruit as 26 teams
leave La Gomera on December 20th in
the Talisker Whisky Atlantic
Challenge - and 26 teams arrive safely 2019:
in Antigua. This was also the year The biggest fleet to date! 35
May 2013: where Team Ocean Reunion, 2017: boats left La Gomera on
Talisker Whisky brings the first consisting of Angus Collins, Gus Atlantic Campaigns develop the December 12th, and 87 days
rowing-machine powered cinema to Barton, Joe Barnett, and Jack official #TWAC merchandise brand later the race completed. The
London! A 30-foot screen by Tower Mayhew, set the new race record of 37 '3000 miles'. This race is remembered winners of the 2019 race were
Bridge shows the epic BBC days, 9 hours, and 12 minutes. TWAC as one of the fastest and most Fortitude IV. All 35 teams arrived
documentary, ‘Through Hell and High 2015 also set records the youngest changeable in history. This lead to two safely into Antigua with 8 solo
Water’ featuring double Olympic gold (Callum Gathercole) and the oldest rescues and two abandonments but rowers, 6 pairs, 4 trios, 15 fours
medallist James Cracknell and TV (Peter Smith) ocean rowers. also some of the most prestigious and 2 five-man teams all
presenter Ben Fogle crossing the world records in history. The Four accounted for. Another two-year
Atlantic in 2005. The event is a teaser Atlantic Campaigns decides to run the Oarsmen (UK) won the race with a title sponsorship deal was signed
for the Talisker Whisky Atlantic race annually, signing a three-year time of 29 days, 13 hours, and 34 between Atlantic Campaigns and
Challenge 2013 and get recognised by title sponsorship deal with Talisker minutes and Mark Slats (NL) achieved Talisker Whisky, and a
Guinness World Records for Whisky and ensuring the upcoming the fastest solo crossing in history momentous 5 year deal was
generating the most electricity within editions of the race will be named the with a time of 30 days, 7 hours and 49 signed between Atlantic
an hour using rowing machines. Talisker Whisky Atlantic Challenge. minutes. Campaigns and the Antigua &
Barbuda Government
PG 9THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
RACE FACTS • Each team will row in excess on 1.5 million oar strokes during a race.
• Team Fourtitude IV achieved the fastest 24 hours ever with 107.45 nautical miles covered.
• Rowers will row for 2 hours, and sleep for 2 hours, constantly, 24 hours a day.
• More people have climbed Mount Everest than rowed across the Atlantic.
• Participants in the Race have raised over €11 million for charities worldwide over the last
six races.
• At its deepest, the Atlantic Ocean is 8.5km / 5.28 miles deep.
• The waves that the rowers experience can measure up to 20ft high.
• There are two safety yachts supporting the teams as they cross the ocean. In the 2013
race, one yacht travelled a massive 9000nm!
John Dempster- Watering The Mind • The 2013 winning Team Locura arrived in Antigua with a blue marlin beak pierced through
the hull of the boat.
• Each rower is expected to use 800 sheets of toilet paper during their crossing.
• The teams are supported 24/7 by two land-based duty officers.
• In the 2016 race, solo rower Daryl Farmer arrived in Antigua after 96 days, rowing without
a rudder to steer with for nearly 1200miles/40 days.
• Each rower aims to consume 10 litres of water per day.
• Rowers burn in excess of 5,000 calories per day.
• There is no toilet on board - rowers use a bucket!
• Each rower loses on average 12kg crossing the Atlantic!
• In the 2018 race, solo rower Kelda Wood (Row 2 Raise) was kept company by a whale for
Anna McLean - The Seablings nearly 7 days.
• A fully functioning water maker takes 30 minutes to make 20 litres of water.
PG 10 PG 1BRANDING Team Atlantic Ambition from the 2019/20 race
THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
BOAT BRANDING
The rowing boat is the ultimate blank canvas - a floating billboard that will be
shown around the world.
Preparing to row the Atlantic Ocean takes time, training and money. On average,
the rowers need to raise between €90,000 - €120,000 per campaign in order to get
to the start line.
The Talisker Whisky Atlantic Challenge offers potential sponsors, brands and
ambassadors the opportunity to raise the profile and brand perception of their
company on a national and international scale.
Sponsoring a team’s challenge gives companies and brands the opportunity to
align with a project that not only represents the core values of their business, but
also gives access to a potential audience of more than 3 billion people worldwide.
Team Oarsome Foursome from the 2019/20 race
“ReSound, the leading hearing aid brand, had the honour of
sponsoring the Oarsome Foursome during the Talisker Whisky
Atlantic Challenge 2019. Our support was inspired especially by
teamm member Mo O’Brien, who became the first person with
profound hearing loss to row across the Atlantic Ocean.
Throughout the race, all our colleagues, from people working in
manufacturing and office functions to our CEO have been with
the team for every stroke across the mighty ocean. Seeing what
you can achieve when equipped with the best hearing
technology has been highly engaging for all of us. We’ve also
seen an important interest from journalists, media, and
community influencers who’ve wanted to engage with us and
the Oarsome Foursome on their achievements.’'
Marie Schleimann Nordlund
Head of PR, Media and Communication
GN Hearing/ReSound
PG 12 PG 1THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
GLOBAL
The Talisker Whisky Atlantic Challenge attracts
rowers from across the globe - all of whom are
united by the challenge of crossing an ocean.
To date, teams have hailed from: the UK, Germany,
Ireland, the USA, South Africa, Spain, Romania,
Norway, Sweden, Australia, New Zealand, China,
Finland, Netherlands, Italy, Switzerland, Wales,
Scotland, Northern Ireland, Egypt, Ukraine, and
Antigua. Each team draws significant fan and media
attention in their home country. The Talisker Whisky
Atlantic Challenge is the key international event in
ocean rowing.
PG 13THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
The 2019 race saw one leaderboard with the following boat classes:
BOAT CLASSES •
•
R45 Class
R25 Class
•
•
SeaSabre Class
Woodvale / Rossiters Fours Class
• DOR34
• O28
*Fastest crossing time achieved by • R15 Class • Wooden Class • LB4
specific design • Spindrift Class • Adkin Class
• Ocean 2+3 Class • DOR12
R45 R25 R15
TWAC 2017 - The Four Oarsmen TWAC 2019 - Resilient:X TWAC 2017 - Row 4 Cancer
*29 days, 13 hours, 34 minutes *37 days 7 hrs 44 min *30 days, 7 hours, 49 minutes
Spindrift Ocean 2+3 SeaSabre
TWAC 2019 - Fight Oar Die TWAC 2017 - Oarsome Buoys TWAC 2017 - Atlantic Ladies
*50 days 11 hrs 35 min *44 days, 13 hours, 43 minutes *60 days, 18 hours, 34 minutes
Woodvale / Rossiters Wood Adkin
TWAC 2015 - Atlantic Drifters
TWAC 2017 - Atlantic Four TWAC 2015 - Team Hesco
*46 days, 9 hours, 42 minutes *43 days, 16 hours, 18 minutes
*38 days, 14 hours, 32 minutes
PG 14THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
DOR12 DOR34
O28
TWAC 2019 - The Swiss 1s TWAC 2019 - Swiss Ocean Dancers TWAC 2019 - Van Durme Brothers
*74 days 23 hrs 56 min *45 days 2 hrs 18 min *39 days 21 hrs 2 min
LB4
The upcoming 2020 race will see one leaderboard, with a Race
Class and an Open Class. The Race Class will feature the R45 and
the R25 designs, with all other designs racing in the Open Class.
*Soon to be set!
Team Rowed Less Travelled from the 2019 race
PGPG151MEDIA
Team RowHHome from the 2019/20 raceTHE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
OFFICIAL
RACE
CONTENT
CONTENT FACTORY
The Talisker Whisky Atlantic Challenge
OWNED PLATFORMS
employs a dedicated media team which TALISKERWHISKYATLANTICCHALLENGE.COM
seeks to maximise press coverage and
media exposure around the world.
Professional film crews and photographers
attend both the race start and each finish
line event to capture visual assets that are
PARTNERS &
distributed around the world. TALISKER SPONSORS
EXTERNAL MEDIA
VNRs WHISKY ROYALTY-FREE
CONTENT
Press releases and video news reels (VNRs)
are produced for each team, always ensuring
WEB VIDEOS
PRESS RELEASES
ATLANTIC COMMERCIAL
CONTENT
that there is a steady stream of content BESPOKE CONTENT CHALLENGE EDITORIAL CONTENT
available for global media. MEDIA TEAM PROMOTIONAL &
BRANDING MATERIAL
SOCIAL MEDIA
FACEBOOK
INSTAGRAM
TWITTER
YOUTUBE
IMAGES VIDEOS
PG 17THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
CONTENT FROM THE SEA
During the race, satellite transmissions from the teams and race support boats provide videos, imagery and other
content from the ocean.
Apart from ensuring the safety and wellbeing of the participants, the support boats roam through the fleet and have a
photographer and videographer onboard that focus on documenting the crossing.
The race’s dedicated communications supplier, Range Global Services, provides teams with the opportunity to carry
Photos sent and transmitted via the official support yacht
equipment onboard that enables transfer of footage directly from the high seas. Being able to offer a glimpse of life
onboard delivers immense value to media, sponsors and of course friends and family.
“Due to an unexpected hospital visit, I was so sad that I wouldn't be able to see off the Bucks Buoys in person in La
Gomera. Seeing the teams go for their safety meetings / final checks and interviews with Charlotte on the Facebook
live stream made me feel like I was there. Then on start day I was crying as I saw Race Director Carsten sending every
team off personally. Every day I would check not only their progress but also that of the others in the fleet. I did try not
to do it too often but ended up checking every 4 hours without fail. I received satellite phone calls from the ocean on my
birthday and Christmas assuring me that they were OK. Safety Officer Ian's reports kept me going and I know they
helped other families as well. Not a day went by without me checking 'dot watchers’, with Atlantic Campaigns
delivering fantastic photos of the teams at sea. I was engrossed reading the other 'dot watchers' comments as well.
Then I got the amazing phone call from my son Kevin, from his own mobile to tell me he could see Antigua and that it
wouldn't be long before they stepped on dry land. I didn’t sleep that night waiting for the first view of the Bucks Buoys
rowing into English Harbour and Carsten again personally welcoming them all ashore. I was cryiig watching my family
hug each other with happiness! I am so grateful to everyone at Atlantic Campaigns and the ‘dot watchers’ for making it
The BGAN Satellite
possible for me to 'be' at the start and finish to see my son, grandson and their two friends complete the Talisker Terminal used by the
Whisky Atlantic Challenge 2019/2020. Thank you!” official support yachts
Jackie Luff - Team Bucks Buoys
TEAM CONTENT
PG 18THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
ACCREDITED MEDIA
The race’s Press and PR teams seek to
support both accredited media on site 100% Royalty-free media access
and the many television networks and
news organisations that follow the 50+ Accredited media teams
race around the world.
100% Participating teams represented
MEDIA CENTRE
The race operates dedicated media centres
in both La Gomera and Antigua with free
high-speed internet connections.
These centres support media professionals
provided by our title sponsor Talisker, as
well as other visiting news teams covering
the race in general or following individual
teams or participants.
The new media centre in La Gomera
ROYALTY FREE CONTENT
The race offers a continuous stream of
royalty-free images, videos and other
multimedia content, including live streams
and embeddable social media content. This
content is distributed via newswires or
dispatched directly on request.
A dedicated media team produces media
assets for each team
PG 1903
Team BROAR from the 2019/20 race
MEDIA
COVERAGEACCREDITED MEDIA
THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
The Talisker Whisky Atlantic Challenge
offers all visiting media royalty-free 12% Growth in media accreditation from the 2017-18 race
TALISKER WHISKY multimedia content, access to the media
MEDIA RESULTS Talisker employs leading communications
centre and free high speed internet
connection at race start and finish.
agency CSM to deliver dedicated coverage for
MEDIA CENTRE
44
100%
Accredited media teams
Participating teams represented
its sponsorship and the race all year.
This year’s race generated an unprecedented amount of media Earned Media: 911Thepieces of news
Talisker Whisky coverage
Atlantic Challenge
has 2 media centres that are available to
attention. Coverage was generated by the combined efforts of Owned Media: 40m audience
use by reach
all accredited media. - 7.4m views - 32,836 mentions
The media
centres, at the start and finish of the race,
are equipped with high speed internet.
Tallisker Whisky’s communication agencies, the dedicated Media Partnerships: 5.3m audience
Providing peace of mindreach - 2.4m video views
that your content
will be transmitted around the world.
race media team, and the tremendous effort put in by many of Influencer Marketing: 12.5m audience reach - 350,000 views
the teams to create coverage for their campaigns. The media centre in La Gomera
ROYALTY FREE CONTENT
RACE MEDIA TEAM THE RACE | BRANDING | MEDIA | PR COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2018/19 | WORLD RECORDS | PROUD PARTNERS
Accredited media also have royalty-
free access to a wide range of media
content. Equipping media with all the
necessary assets required for
CASE The dedicated race media team distributesinternational distribution standards.
feature stories, news coverage, images and
STUDY: videos to major news outlets across the world.
A dedicated media team produces media assets for each team
OARSOME
PG 19
Race specific press coverage: 362
FOURSOME Total audience reach:
Total global TV broadcasts:
522 million
60+
Total estimated TV viewers: 42.5 million
‘Oarsome Foursome’ is made up of mother and
TEAM PR EFFORTS
daughter Mo O'Brien and Bird Watts and Claire
Allinson. The team arrived into Antigua within 49
days, 13 hours and 49 minutes, making Mo O’Brien
the first deaf person to row an ocean. The team
The individual teams also generated coverage
earned a grand amount of media coverage and even
in abundance themselves. Global and local
celebrity support from Coldplay frontman, Chris
Martin!
news outlets were fascinated by the teams’
diverse backgrounds, amazing
100+ accomplishments,
Pieces of Coverage
and spirit of adventure!
3,324,555 Estimated:
Total Reach
Total press coverage of teams: 180+
Team specific audience reach: 362 million
Total team specific TV coverage: 35+
PG 21 PG 26 Total team specific TV viewers: 36.4 million PG 1THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
MEDIA PLATFORMS
PRESS COVERAGE TELEVISION DIGITAL MEDIA INFLUENCERS
With the largest ever fleet, this year’s Some teams in particular caught All of the teams aggregated Talisker engaged a number of
race generated more print and digital the eye of the news networks. thousands and posts, with sponsors, professional lifestyle and outdoor
news coverage than in any previous BROAR became the ‘darlings’ of the friends and family chipping in. influencers, including award-
year. Substantial coverage in the US, BBC in the UK, whilst ROWHHOME Greetings from the likes of Coldplay winning actor Matt Smith, to visit
HK and China boosted the figures. had their own primetime (11.5m Instagram followers) and the race. Combined they extended
documentary on ZDF in Germany. David Beckham (62.5m instagram) the reach beyond the ocean
delivered huge visibility. rowing community.
732 Pieces of Coverage 60+ Global Broadcasts
3,600+ Estimated Total Posts 50+ Estimated Total Posts
884m People Reached 42.5m Global TV Audience
150m+ Estimated Potential Reach 12.5m Audience Reach
PG 22THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
PG 23THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
CASE STUDY:
ROWHHOME
Inspired to join the race by the documentary ‘Four
Mums in a Boat', RowHHome become the first German
female team to row any ocean.
The four team members worked with a professional
content creation company during their entire
campaign to produce a multimedia web series, a long-
form documentary, and generated huge visibility in
major newspapers and across the TV networks in
Germany known as the ‘Wellenbrecherinnen’
200+ Pieces of Coverage
50,000,000+ Total Reach
PG 24 PG 1THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
CASE STUDY:
ROWED
LESS
TRAVELLED
With a team name inspired by the book 'The Road
Not Taken’ by Robert Frost and an aim to push their
physical and mental limits, this team of four broke
the Australian Atlantic crossing record, and became
a widespread media hit in newspapers and on
national television in their home country of
Australia.
80+ Pieces of Coverage
50,629,489 Total Reach
PGPG251THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
CASE
STUDY:
OARSOME
FOURSOME
‘Oarsome Foursome’ is made up of mother and
daughter Mo O'Brien and Bird Watts, and friend
Claire Allinson. The team arrived into Antigua after
49 days, 13 hours and 49 minutes, making Mo
O’Brien the first deaf person to row an ocean.
The team earned a great amount of media coverage
in the UK and beyond and celebrity support from
Coldplay frontman, Chris Martin!
150+ Pieces of Coverage
18,345,405 Total Reach
PG 26 PG 1THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
CASE
STUDY:
BROAR
Arriving into Antigua after 35 days, 9 hours and 9
minutes, the Scottish trio Jamie, Ewan and Lachlan
MacLean are the first three brothers to row any
ocean, and the youngest and fastest trio to ever row
the Atlantic after beating seasickness, battery
issues, storms, and dehydration.
The team became ‘the darlings’ of major media
publications and TV networks, appearing on the
likes of BBC and CNN multiple times, generating a
huge amount of press exposure whilst raising funds
for multiple children’s charities.
200+ Pieces of Coverage
52,345,405 Total Reach
PGPG271Team Ancient Mariners from the 2019/20 race RACE PLATFORMS
THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
FACEBOOK
The 2019 race reached close to 20 million people
on Facebook, with reach among the 25-54 age
group being substantially higher than the global
average for the platform. Facebook Live proved to
be hugely popular in this race, attracting more
than 588,553 unique live video views.
18,256,873 Total Reach
25-34 Most Reached Age Group
26,333 Page Likes
186,748 Impressions
Post Reach
152,926
Source: Facebook Analytics: April 2020
FANS BY AGE GROUPS TOTAL REACH
PG 29THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
INSTAGRAM
Instagram is proving to be one of the most
popular ways for fans to engage with the race.
The latest content from the fleet is constantly
uploaded by a dedicated content manager on
site at the start in La Gomera and at the finish
line in Antigua.
68,649 Total Post Likes
25-34 Most Reached Age Group
8,578 Total Page Followers
4% Engagement Rate
Source: Instagram Analytics - April 2020
AGE RANGE GENDER
PG 30 PG 1THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
TWITTER
Twitter provides the fastest way to get the
latest news from the fleet. The race’s content
team continuously updates the feed with the
latest information, videos and photos as they
capture or receive from the teams.
2,486 Followers
4,800 Impressions Per Day
44,700 Tweet Engagements
Source: Twitter Analytics - April 2020
PG 31THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
YOUTUBE
The Talisker Whisky Atlantic Challenge’s
official YouTube channel has generated
more than 2 million lifetime views over 53
countries. Most views come from western
Europe.
2,113,574 Lifetime Views
of the audience is
Over 66% between 18 and 44
years old.
Source: YouTube Analytics - April 2020
VIDEO VIEWS OVER TIME
JAN 2019 - MARCH 2020
PG 32THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
RACE
WEBSITE 1.5M+
Over 19K
Page Views
Unique Monthly Visitors
The official Talisker Whisky Atlantic Challenge
website acts as a hub for both rowers and
fans. The website has all the information 1 min 56 sec Average Time Spent On Website
needed for interested fans and future
participants. The rowers section provides all
the relevant resources for teams in
Source: Google Analytics: April 2020
preparation for their row.
The race website hosts the race blog,
providing regular updates about the fleet.
PG 33THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
RACE TRACKER
The tracker is the most popular way for fans to follow
the progress of the boats during the crossing. Known as
‘dot watching’, the positions of the boats are updated
approximately every 4 hours.
2,039,845 Page Views
Top Viewing Countries
The YB Races tracker is available on Mobile (iOS, Android) and on the race website
GERMANY
UNITED KINGDOM RACE TRACKER VISITORS OVER TIME
SWITZERLAND
UNITED STATES
Source: Race Viewer Analytics - April 2020
PG 34THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
FACEBOOK
LIVESTREAM
Facebook Live proved hugely popular during the 2019
race. During the active race period, over 150 live
broadcasts delivered more than 1.2 million unique video
views on the platform.
Over 150 Total Live Broadcasts
1,224,662 Video Views
64,373 Views For The Race Start
Source: Facebook Analytics - April 2020
“Being able to watch the Atlantic Campaigns
live stream meant I could experience the
emotion of every teams start and finish as if I
were there in person. The flow of information,
the extra facts about the individuals, and the
interviews were fantastic!”
James Abbott, UK
PG 35ENVIRONMENT
Atlantic Campaigns are acutely aware that although we
deliver the platform for the Talisker Whisky Atlantic
Challenge to take place, ultimately it’s the Atlantic Ocean
that provides the setting, surroundings and scenery. With
this in mind, we are passionate about educating past,
present, and future generations about the wellness of our
oceans and taking action to the #EveryStrokeCounts
campaign - A pledge we have signed with the United Nations
Environment Programme.
During the 2019 race, more than half of the fleet raised funds
and awareness to highlight the worldwide issue of ocean
conservation and sustainable use of our seas.
In the week leading up to the race start, our title sponsor
Talisker demonstrated its love for the ocean by putting on an
ocean school for all rowers. Hosted by Parley For The Oceans,
the sessions were designed to educate, inspire, and empower
the next generation of ocean guardians.
From the 2019/20 Ocean School
in partnership with
PG 36THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
CHARITIES
The Talisker Whisky Atlantic Challenge is a visibility
platform enabling each team to raise funds for charities of
their choice.
Each team or individual can choose one or several
charities that are close to their hearts, which also provide
them with a sense of purpose and personal motivation
during the dark days at sea.
The 2019 fleet raised €1.7 million for charities (and
counting)!
The Talisker Whisky Atlantic Challenge has seen rowers
across the last six races raise..
over €11,000,000
…for good causes around the world!
Team Margot from the 2019/20 race
PGPG371THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
2019/20 RACE
SUMMARY
35 boats set off from La Gomera on the 12th of December 2019, and, 87 days later, on the
7th of March 2020 the last of the 35 teams docked safely in Antigua. Of the 103 individuals
who made up the fleet, 102 arrived into English Harbour - with one rower retiring mid-
race and being picked up safely by the support boat.
Whether it took 32 days or 86 days to finish is irrelevant– for all entrants it has been an
incredible achievement. The success of so many participants does not mean that any part of
the 2019 race was easy, but it is a testament to the rowers’ preparation, hard work, and
endurance both physically and mentally.
The weather during the 2019 race was a mix of all the ocean has to offer. It was not as fierce
or fast as two years ago, nor as soul-crushingly still as 2018. Though they may not feel that
way now, this year’s fleet has been fortunate to experience a full range of conditions..
As we learn more every year and the crews’ knowledge of equipment and training improves,
there are fewer and fewer technical issues. Autohelm difficulties and broken oars were the
most common issues, but beyond that, most problems were one-off events. We saw multiple
power failures and steering problems, but generally the fleet managed the Atlantic crossing
in good condition.The race places a huge amount of stress, both physically and mentally, on
the participants, and we have witnessed the usual cases of sore backsides, muscular
injuries and blistered hands. The recovery for most is quick - and for many these problems
become part of the fabric of the entire experience.
The rowers of the 2019 fleet will be changed forever. They have seen things no camera will every really be able to capture. There have been whales, orcas,
sharks, dolphins, and turtles, amazing night skies, and sunsets and sunrises that lift the spirits.
More than this, the rowers will have found out about themselves and discovered the humility and honesty that such a touch challenge brings.
A huge thank you to the support and interest from all of the ‘dot watchers’ – families, friends, sponsors, the media and those who are caught up and entranced by
how amazing this event and the participants are.
PG 38THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
POSITION TEAM FINISH TIME
WORLD RECORDS 1
2
3
Fortitude IV
Rowed Less Travelled
BROAR
32d, 12h, 35 m
34d, 10h, 46m
35d, 9h, 9m
4 Ocean 5 35d, 19h, 50m
There were many World and Race records set during the Talisker Whisky
Atlantic Challenge 2019/20 including: 5 DoraBros 36m, 10h, 31m
6 HMS Oardacious 37d, 7h, 3m
7 Resilient:X 37d, 7h, 54m
Fortitude IV BROAR
8 Row for Veterans 37d, 11h, 32m
Furthest distance travelled in 24 hours First crossing of three brothers
9 Force Atlantic 37d, 13h, 53m
10 All Oar Nothing 38d, 15h, 31m
Resilient:X Oarsome Foursome
11 Atlantic Ambition 39d, 7h, 41m
Fastest pairs crossing First ocean crossing by a deaf person
12 Atlantic Guardsman 39d, 15h, 31m
13 Van Durme Brothers 39d, 21h, 2m
The Seablings Row off the Wall
14 Team Margot 39d, 23h, 59m
First brother and sister team Oldest female to row any ocean
15 Row for Life 40d, 6h, 47m
16 Felix Five 41d, 12h, 55m
Ancient Mariners RowHHome
17 RowHHome 42d, 46m
Oldest British team of four First German female team to row any ocean
18 The Seablings 43d, 15h, 22m
19 Hell Oar High Water 44d, 21h, 58m
D7 Swiss Ocean Dancers
20 Swiss Ocean Dancers 45d, 2h, 18m
First Austrian solo First Swiss female team to row any ocean
21 Bucks Buoys 45d, 4h, 13m
22 White Rows 48d, 21h, 51m
Ocean 5 Oarsome Foursome Ancient Mariners
23 49d, 9h, 7m
Fastest five man team to cross the Fastest female trio
24 Oarsome Foursome 49d, 13h, 49m
Atlantic ocean
25 Atlantic Mavericks 50d, 19m
26 Team Maktub 50d, 6h, 19m
27 Fight Oar Die 50d, 11h, 35m
28 D7 57d, 13h, 49m
29 Team Atventure 59d, 22h, 9m
30 Watering the Mind 63d, 9h, 14m
32 Atlantic One 63d, 12h, 33m
32 Atlantic Dream Challenge 70d, 9h, 11m
33 The Swiss 1s 74d, 23h, 56m
34 Mad Giraffe 75d, 23h, 43m
35 Row off the Wall 86d, 8h, 59m
PGPG391THE RACE | BRANDING | MEDIA | MEDIA COVERAGE | RACE PLATFORMS | ENVIRONMENT | CHARITIES | 2019/20 | WORLD RECORDS | PROUD PARTNERS
PROUD PARTNERS
Atlantic Campaigns is supported by people, organisations, and companies that come together to deliver best-in-class knowledge, experience, and
equipment for the race. Sharing the same sustainability and social purpose goals and values, they come together from around the world to La Gomera to
ensure the race lives up to the highest of standards.
“Atlantic Campaigns has been one of the best organisations Range Global Services has had the pleasure of working with, and we are extremely excited to be a
sponsor of the Talisker Whisky Atlantic Challenge. All of the staff of Atlantic Campaigns have been incredibly accommodating which has made our job much
easier. Working with all of the teams in the TWAC has been incredibly rewarding. By gaining valuable feedback from organisers and participants we have been
able to implement processes that have made us a more effective and efficient company. I strongly recommend any company or organisation thinking about getting
involved with Atlantic Campaigns to reach out to the raceorganisers. Not only will it be beneficial for your company, you will end up making lasting friendships
that go beyond the business spectrum.
Terry Daniels, President, Range Global Services
OFFICIAL SUNSCREEN OFFICIAL HYDRATION OFFICIAL CLOTHING OFFICIAL TRAVEL PARTNER OFFICIAL COMMS PARTNER
PROUD
PROUD PARTNERS
PARTNERS
PARTNER
OF #TWAC2018
OF #TWAC2018
PROUD PARTNERS
PARTNER
OF #TWAC2018
PARTNER
PROUD PARTNERS OF #TWAC2018
D A SEAR D A SEAR D A SEAR
BU BU BU
R
R
CH
CH
R
CH
U A & BA
U A & BA
U A & BA
AN D RES
AN D RES
D A SEAR
AN D RES
BU
R
CH
A & BA
AN D RES
G
G
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TI
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CU CU
TI
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GU
AN E AN E
AN E
TI
CU
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PG 40 PG 40
PG 1Atlantic Campaigns wishes to thank all the rowers, participants, staff,
friends, families, and media teams for their efforts and contributions in
making this year’s race such a successful event!
Carsten Heron Olsen - CEOSEE YOU IN DECEMBER 2020!
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