PWC FRANCE ADAPTING TO A POST-BREXIT MARKET

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PWC FRANCE ADAPTING TO A POST-BREXIT MARKET
Consulting

            PwC France
            Adapting to a post-Brexit market

June 2018
PWC FRANCE ADAPTING TO A POST-BREXIT MARKET
Context and timeline
Since the ratification of Article 50, the withdrawal process has begun,      May 2018
with a supposedly fixed timeline ending on March 29th 2019.
                                                                             Brexit plans are
Latest political agreement on a transition period ending on                  being defined as
                                                                             GDPR is entering into
December 31st 2020 could let us foresee additional time to prepare for                                              June 2018
                                                                             force
Brexit. However, with no agreement ratified, Banking
                                                                                                              European Council
Institutions are prompted to prepare for a hard Brexit                                                                Summit
scenario.

As negotiations are moving forward, numerous uncertainties                October 2018

remain and, with a shortening timeline, it has become urgent for             European Council
Financial Institutions to carry on with their Brexit programs.            Summit – Ratification
                                                                            process expected to
From strategy to execution, each step is key for Banks to efficiently                     begin

prepare for this structural change.                                                                       December 2018
                                                                                                          European Council
                                                                                                                  Summit

                                                                                29 March 2019

                                                                                At 11PM, UK should have
                                                                                exited EU (depending on
                                                                                negotiations regarding
                                                                                transition deal)               31 December 2020
                                                                                                                          End of the
                                                                                                                transition period (to
                                                                                                                      be confirmed)

PwC   Adapting to a post-Brexit market                                                                                                  2
Preparing for Brexit: announced relocations
As at May 2018, many banks have already announced the relocation of parts of their activities
and staff from the UK to the EU27. While some banks have elected one central hub for their
European activities post-Brexit, others have chosen to relocate in several European cities. At less
than a year before the Brexit, banks must engage their Brexit plan, especially if it includes
regulated activity relocation and therefore license application.
                                                                                                      Frankfurt
  Dublin

  Paris

  Benelux

PwC   Adapting to a post-Brexit market                                                                            3
Mastering your Brexit Program
Most banks are now beginning to focus on implementation, including determining their business/operating model. Following a PwC analysis,
here is a scheme of Brexit readiness maturity level in peer Banks.

 Strategy
                           No analysis to date                 Identification of potential location          Identification of potential location              Preferred location confirmed
                                                             options and limited impact analysis on         options with detailed impact analysis
                                                                         Brexit scenario                             on Brexit scenarios

Regulatory
 approvals               No regulatory approval                                                                 Comprehensive list of required                     Regular regulators
                                                             High level view of required regulatory
application               application initiated                                                             regulatory approvals identified. Team              engagement and approvals
                                                             approvals from BAU teams. No team
                                                                                                              mobilised and application will be                   application initiated
                                                             mobilised and no application initiated
                                                                                                            initiated once location decision taken

Execution                No plan and no budget                 High level plan document but no
                                                                                                            Detailed plan documented and some                        Execution in progress
                                                                                                            initial activities initiated, including
                                                              dedicated implementation activities
                                                                                                              client and products analysis and
                                                                           initiated
                                                                                                                     balance sheet impact

                                                       Actions already                     Remaining challenges to be
                                                                                                                                       Target situation
                                                     undertaken by banks                    completed before Brexit

First topics to be addressed in a short-term period
                                                                                   Identify regulatory                                     Identify staff affected
 Design the way in                                      Undertake the legal                                         Design how
                             Design an appropriate                                approvals required,                                           by planned                 Develop a
which the bank will                                    and administrative                                         transactions are
                                 structure of                                     submit applications for                                   relocation, manage          Programme of
 do business after                                     activities required to                                  allocated to trading
                               subsidiaries and                                       approvals and                                           compliance with         activities, undertake
  Brexit (locations,                                  set up new legal entities                                 books and legal
                             branches based on the                                additional information                                   immigration rules, and          programme
 processes/activities,                                and implement the new                                   entities, and how risk
                             target location model                                requested, and manage                                      manage relocation            management
     people, …)                                         legal entity structure                                      is managed.
                                                                                   process to completion                                           logistics

   PwC     Adapting to a post-Brexit market                                                                                                                                         4
Brexit program: a 3-step way towards readiness
                                                           Step 1                                Step 2                                         Step 3
                                                          Strategy                  Regulatory approvals application                          Execution

                                          How can we help for this step ?             How can we help for this step ?            How can we help for this step ?
expertise
  PwC

                                          •   scenario preparation and analysis       •    assistance to RBP preparation,        •   Programme management,
                                          •   Impact assessment...                    •    advisory services related to          •   client outreach preparation,
                                                                                           regulatory communication              •   contract assessment...

                                              Set up your Brexit strategy                 Apply for regulatory approval                  Implement changes
                                          • Banks should ensure that plans for        • A pre-requisite before implementing      • Where required by changes in legal
                                            post-Brexit arrangements are                your Brexit strategy: As your              entity structure, regulatory
  Considerations to keep in mind

                                            consistent with the ECB’s                   strategy may imply a legal re-             expectations on the location of sales
                                            expectations.                               structuring, a phase of regulatory         and trading activities, banks will
                                                                                        approval will be necessary                 have to consider moving sales and
                                          • The ECB confirmed that it will not
                                                                                                                                   trading activities in a legal and tax
                                            allow banks to operate with a             • New licences take time: obtaining a
                                                                                                                                   efficient manner and making
                                            minimal ‘brass plate’ presence in           new banking license, whether in the
                                                                                                                                   associated changes to processes,
                                            the euro area. The ECB expects              UK or EU, is a time consuming and
                                                                                                                                   technology, and people.
                                            banks to have significant risk              intensive process, typically taking at
                                            governance capability locally, and to       least 12-18 months.                      • Setting a strategy for Brexit is also
                                            manage all material risks at the                                                       an opportunity to rethink your
                                                                                      • Appropriate resource will need to be
                                            local level. The ECB will also expect                                                  organisation, and improve the way
                                                                                        dedicated to the process: firms are
                                            euro area banks to be operationally                                                    you do business
                                                                                        generally not experienced in what
                                            independent and not overly reliant
                                                                                        local regulators expect from such        • Design and implement the new
                                            on outsourcing functions or
                                                                                        applications                               Operating model derived from your
                                            services.
                                                                                                                                   Brexit strategy

PwC                                Adapting to a post-Brexit market                                                                                                        5
Set up your strategy
                       Step 1:                                               Step 2:                                                            Step3:
                      Strategy                                   Regulatory approvals application                                              Execution

                        Feasibility analysis
                        • Document and prioritize drivers for new legal structure/booking strategy
                        • Assess initial feasibility
                        • Estimate overall Balance Sheets impact including RWAs, Capital, Leverage ratio
 Challenges and         • Set up project governance
  key issues to         Migration strategy analysis
 be considered          • Assess key implications of migration strategy on: Tax, Legal and Compliance, Finance & Risk and Clients
                        • Develop critical assumptions
                        • Assess end-to-end infrastructure gaps
                        • Assess migration strategy scenarios against set of key criteria (Assessment Framework)
                        • Document migration plan

    Typical                                         Feasibility analysis                                                Migration Strategy analysis
                                                        (1 month)                                                              (2 months)
  timeline &
  milestones                                                                                                                                            Framing document for strategy
                                                                                                                                                          implementation produced

                       Authorisation and Supervisory requirements                          Structural concerns                                   Tax considerations
                        Engage early: When contemplating a relocation          Consider alternatives: In considering               Potential adverse tax consequences on
                        it is important to engage with potential National      contingency planning, firms will need to            migration: The transfer of assets from the UK
                        Competent Authorities (NCA) early in the process       consider alternative entity structures which may    for gains arising on the transfer of assets (e.g.
                        to understand their requirements and clarify           be required post April 2019 to ensure continuity    goodwill, IP, customer lists, IT systems) could
                        expectations around areas such as booking              of business. The challenges and solutions will      result in a host of “exit charges” including capital
 What you need          models, outsourcing, internal model approval,          differ dependent on the firms’ business model       gains, VAT and the extinguishing of tax assets ;
   to know              grandfathering and length/scope of any                 and legal structure (EEA incoming branch, UK        The step plan to migrate to a new structure
                        transitional arrangements.                             legal entity, …) : will I need to create a new UK   should include steps to minimise all these
                        Understand the ECB’s position : While NCAs             subsidiary ? Will I need to authorize a             adverse tax impacts on migration.
                        supervise the conduct of investment firms and          new/existing EU entity ?                            Jurisdictional review: Firms will need to
                        other credit institutions, all credit institutions                                                         consider the tax regime in each relevant
                        need to be authorised by the ECB. The ECB has                                                              jurisdiction when considering their structure, as
                        made clear that it will not tolerate shell companies                                                       well as tax rates and reliefs.
                        or permanent back to back booking to London.

PwC   Adapting to a post-Brexit market                                                                                                                                               6
Apply for regulatory approvals : the case of ACPR
                       Step 1:                                               Step 2:                                                        Step3:
                      Strategy                                   Regulatory approvals application                                          Execution

                        Timing
                        • In order to ensure continuity of business in case of a ‘hard Brexit’, authorization would ideally need to be granted 3 months prior to March 2019
                        • In principle, the application process (including preparatory phase) can take up to 18 months. For a UK authorized bank wishing to relocate to France,
                          this timeline can be reduced to 9 months (cf. ACPR’s ‘fast track and simplified process’ put in place in the context of Brexit)
 Challenges and         Outsourcing
  key issues to         • Minimum staff and resources requirements to be met from a French regulatory perspective, especially for deposit taking institutions
 be considered          • Possible outsourcing of middle and back office functions out of France, subject to strict conditions (in particular appropriate monitoring of internal
                          control and risk management)
                        Dependencies
                        • Access to information/documents required as part as the application and quality of first draft application
                        • Workload of Regulators’ authorization teams (in particular ECB)

    Typical                                       Pre application phase                                               Assessment by regulators
                                                     (3 to 6 months)                                                      (6 to 12 months)
  timeline &
  milestones                             Preliminary meeting with ACPR          Application submitted                                                            Obtain approval
                                                                                  to ECB via ACPR                                                                  from ECB

                              Components of the French license              Typically around             Additional documents required by the regulatory authorities
                                      application                            100 / 150 pages
                           Shareholding structure                                                      During pre-application phase: project memo and step plan to be
                           Governance and organisation                                                 presented at ACPR preliminary meeting

 Components of             Business plan and forecasted
                                                                                                        As part of the application file (appendices)
                            prudential ratios
   the French                                                                                            Articles of associations
                           Staffing and technical resources                                             Group chart
     license
                            including IT inventories                                                     Last three balance sheets and certified operating accounts, etc.
  application
                           Internal control, risk management and                                        Draft agreements to be entered into with clients
                            compliance                                                                   Draft outsourcing arrangements / SLAs,
                           Contractual framework (agreements                                            Declaration/information to be submitted by capital contributors
                            to be entered into with clients and                                          Declaration/information to be submitted by approved persons
                            outsourcing arrangement / SLAs)                                              As the case may be, key internal policies (e.g. AML / risk mapping)

PwC   Adapting to a post-Brexit market                                                                                                                                          7
Execute the appropriate changes in the operating model
                        Step 1:                                              Step 2:                                                         Step 3:
                       Strategy                                  Regulatory approvals application                                           Execution

                         Change of trade booking models and associated operational activities
                          Migrate some trading and essential support activities to target EU27 location
                          Duplicate some functions as some activities might have to be retained in current location
                          Change / update middle and back office processes
 Challenges and           Expand finance, governance and group processes in target/existing jurisdictions
  key issues to           Migrating customer contracts
 be considered            Update collateral management processes
                          Change sales and trading activity
                         Access to market infrastructure
                          Maintain access to market infrastructure including payment schemes, exchanges, clearing
                          Monitor interactions due to market infrastructure providers own structural changes

    Typical                                    Implementation enablement                                                       Implementation
                                                    (3 to 6 months)                                                            (6 to 12 months)
  timeline &
  milestones            Onboarding of all relevant                                     Kick-off of the                                              Go live for the post-Brexit
                             stakeholders                                          transformation project                                                operating model

                         Changes of the location from which products & services are marketed and delivered to
                         customers
                          Impact on the supporting operational environment
                          Impact on the location where trades are booked and the legal entity responsible for managing
                            and bearing the risk of the trade (off-shoring, outsourcing models might be reviewed)
       Potential
      events and         Changes in legal entity structure, regulatory expectations on the location
        related           May require to move sales and trading activities and make associated changes to processes,
       impacts             technology, and people

                         Restrictions on off-shoring / outsourcing models / changes to MOBO processes
                          May require establishing, not only a sales capability, but also the operations and infrastructure
                            needed to support the business conducted by the new entity
                          Higher delays of implementation & costs even in the event of smaller-scale changes

PwC    Adapting to a post-Brexit market                                                                                                                                      8
How can PwC help ?
 Our cross border teams can support firms across their entire current and end state European and global footprint from strategy
 through to embedding change.
 Our in-house law firm, PwC Legal, works side by side with our business consultants to ensure clients are completely
 supported across the full spectrum of their activities.

  Restructuring and Regulations                                                                                       Human factors of Brexit
  A single team across Europe comprising of strategy, tax, regulation      We perform culture reviews which focus on behavioural reinforcers to
  and legal specialists will advise on the legal feasibility and             help manage the impact of Brexit uncertainty on staff morale,
  implementation of a proposed European restructure,                                             their behaviours, and the firm’s values resulting
  and regulatory capital and liquidity implications, taking                                                from strategy or organisation change.
  into account local legislative and regulatory nuances
                                                                                                         We can assist you in undertaking strategic
  in the implementation of new business models.
                                                                                                   workforce planning that maps out key activities
  We rely on our Centre of Excellence and our
                                                                                              and determines the resource requirements to
  network of experts based both in Paris and
                                                                                             meet business objectives. Including running cost-
  London who are closely connected with
                                                                                               effective global mobility programmes, and ensuring
  French/UK regulators in relation to Brexit
                                                                                                                cultural alignment and integration.
  topics, and understand ECB Brexit expectations.

 Large transformation programmes                                                                              Brexit programme assurance

 We have extensive experience running large scale                                             We can support firms to establish a robust
 transformation programs, cutting across multiple                                           programme     governance    and     oversight
  locations, topics and stakeholders, ensuring that the                                     structure to report to the Board and senior
 program and its stakeholders maintain the pace and                                         stakeholders.
 intensity that is needed for success, and
 communicate this effectively to the Board and senior stakeholders.        Additionally, we can provide comfort that their Brexit programmes are
                                                                           designed to deliver the right outcomes, through high-level reviews of
 Our approach to transformation considers all aspects of transformation:   the key principals expected or deep dive views, which can be used to
 from vision and strategy through to governance, data, processes           provide the ‘path to green’ recovery plans for any issues
 and communication, including PMO specialist support.                      identified.

PwC   Adapting to a post-Brexit market                                                                                                            9
Our areas of influence
Thanks to PwC’s involvement in various groups and think tanks, and our proximity with major actors such as the European Central Bank, we
are able to provide our clients with the very up to date insights and intelligence.

      PwC study for AFME (Association of Financial Markets in Europe, Jan. 2017)
      The study aim at accurately informing government officials and other stakeholders about the operational impacts and transformation challenges that
      Brexit poses to the industry by providing a credible and granular fact-base against which they can assess the operational consequences of future UK-EU27
      trading scenarios.
                                                                              Financial markets

                                                                                                    Think tanks
                                                           Regulatory
                                                           institutions
                                                                                                                    PwC France works with
      PwC works with the European Central                                                                           Montaigne institute, one of the
      Bank                                                                                                          most influential think tank in
                                                                                                                    France. PwC has been associated to the
      Thanks to our work with the European                                                                          work of the Think Tank and has
      Central Bank, PwC can be a key discussion                                                                     participated to a working group on “the
      partner and liaise with the institution for our                                                               Europe of tomorrow”. Study : The
      clients.                                                                                                      Europe we need

                                                                                                    Industries
                                                            Media

      PwC France has written 2 articles for                                                                         PwC works with Paris Europlace
      Revue Banque, one of the reference                                     Chamber of commerce                    since 2016
      magazine for the financial sector
                                                                                                                    PwC is associated to the Think Tank
      Brexit pour les banques : une transformation                                                                  through working groups meetings on
      sectorielle d’ampleur? (06/2017)                                                                              different subjects to enhance the
      Brexit: A new shape for Banks in Europe?             PwC France is a member of the Franco-                    competitiveness and attractiveness of the
      (11/2017)                                            British Chamber of Commerce & Industry                   Paris financial center

PwC     Adapting to a post-Brexit market                                                                                                                         10
PwC has a proven track record in Brexit-related assignments

PwC has engagement experience with Banks that could bring extensive industry and business knowledge to help proper
conduct of your potential projects.

                                                                               Reg.                     Target
                                                                                          Reg. gap
Citation name                                           Brexit strategy   authorization                Operating
                                                                                          analysis
                                                                              filing                    Model

1.    Implementing the optimal new booking model                                                           

2.    Brexit impact analysis                                                                               

3.    ACPR authorization process #1                                                        

4.    ACPR authorization process #2                                                        

      Implementing Governance, Finance, Risk &
5.    Compliance frameworks in accordance with French                                       
      regulatory requirements

6.    Brexit PRA authorisation: booking model                                                             

      Restructuring of two sister asset management
7.                                                                                                         
      companies in France

8.    European Bank – Regulatory gap analysis                                              

PwC    Adapting to a post-Brexit market                                                                              11
Focus on an assignment regarding license application process for a non-
European Bank

                                     Assess and support Brexit plans and organizational changes for the client

 Client challenge
 The client is considering a shift of organizational model for its European activities. More specifically in France, the Paris entity decided to
 accelerate its Brexit considerations and assess its strategic plans and future operating model within the group’s European structure.

       Europe entity                                                          Europe entity
       London-based                                                           London-based                        Paris entity needs to obtain a new
                                                                                                                  ACPR license by the end of
                                                                                                                  December 2018 and to undertake
        Paris entity                                                           Paris entity                       appropriate actions to continue
        Branch of the                Paris entity will remain the branch of   Branch of a third                   its business
        London hub                   London entity but becomes the             country bank
                                     "branch of a third country bank"

 Scope of our assignment                                                                                 Bid Team
                                                                                                                        Consulting
 Mid-September, Paris entity has launched a “Brexit” transversal project across the company                              Financial
 to design and deliver the necessary changes to adapt to the post-Brexit environment, in line                            Services
 with the group strategy. PwC’s mandate is to support the Paris entity Brexit project team in
 the following fields:

 •    License application process: the design of the future model implies a shift of the
                                                                                                                       X-LOS
      Paris entity’s banking license; we’ll provide support and advisory throughout the
      application process                                                                              Tax & Legal
                                                                                                        Services                  Regulatory
 •    Program Management: support in overall program initiation, planning and execution                                           Center Of
 •    Regulatory Intelligence: provide regulatory alerts and share insights from our Brexit-                                      Excellence
      related discussions with public and private stakeholders

PwC    Adapting to a post-Brexit market                                                                                                      12
Focus on an assignment regarding license application process for a non-
European Bank
In the context of Brexit, the bank needs to file an application to the PRA for the authorisation of its London branch undertaking Global Markets
activities. We were engaged to provide advisory services in relation to the review of the Regulatory Business Plan (RBP) to be submitted to the
PRA and to assess the appropriate booking model set-up in the context of PRA and EBC new expectations.
Client challenge
The booking model section of the RBP needed to embed the PRA 6 booking models principles with which the bank needs to comply. In
addition, the ECB (who will receive and “approve” the RBP submitted to the PRA) also dictated 16 booking models expectations that need
to also be reflected in the submission to the PRA. Complying with the principles of both Regulators was a major challenge for the bank
especially in the way they presented their booking model.
                                                                    Scope of our assignment
                                                                        The client engaged PwC to provide advisory services in relation to the PRA
                                         The application must include
             Entity                                                     submission which entailed:
         London branch                                                  - Document booking model practices and control environment,
                                                    PRA
                                                UK regulator              including monitoring and governance
  Regulatory Business Plan to                                           - Highlight major gaps with PRA and ECB principles/expectations
   be submitted to the PRA               6 booking models principles    - Review and recommend on communication towards both
                                                                          Regulators
                                                                        Our solution and approach
                                                    ECB                  In order to provide these, PwC:
                                         European banking regulator
                                                                        - Met numerous stakeholders in multiple functions in order to assess as-is
                                              16 booking models            vs. expectations
                                                 expectations
                                                                        - Assessed major impact per function and define communication strategy
                                                                        - Supported documentation of detailed considerations and assumptions
                                                                           that BNPP needed to take into account when describing their booking
 PwC lessons learnt                                                        model environment
          - Align communication with multiple regulators with different expectations: PwC liaised with internal network in the UK and
            Germany to better understand the Regulators’ expectations
          - Syndicate key propositions to multiple stakeholders while exploring multiple options
          - Increase knowledge around regulators’ expectations on booking models: PwC provided detailed review and
            recommendations based on this insight to adapt communication towards regulatory bodies
PwC   Adapting to a post-Brexit market                                                                                                         13
Your contacts

                  Jimmy Zou                          Roles and responsibilities
                  Partner
                  Brexit Financial Services          Jimmy has over 20 years of experience focused on strategic and management consulting for financial services
                  Leader for France                  institutions in France and Europe.
                                                     He is the Brexit Financial Services Leader for France and is a member our Brexit European Task force.
                  Office: + 33 1 56 57 72 13
                  Mobile: + 33 6 74 27 34 29         He represents PwC in various “Think tanks” such as Institut Montaigne or Paris Europlace.
                  jimmy.zou@pwc.com
                                                     Jimmy is also the partner in charge of our Insurance activities in France.

                  Nicolas Mordaunt-Crook                                     Ericson Opou                                           Timothée Huignard
                  Partner                                                    Director                                               Senior Manager

                  Office: + 33 1 56 57 42 40                                 Office: + 33 1 56 57 58 78                             Office: + 33 1 56 57 56 50
                  Mobile: + 33 6 43 31 82 20                                 Mobile: + 33 6 30 49 11 29                             Mobile: + 33 6 75 75 51 54
                  nicolas.mordaunt-                                          ericson.opou@pwc.com                                   timothee.huignard@pwc.com
                  crook@pwcavocats.com

Roles and responsibilities                            Roles and responsibilities                                 Roles and responsibilities
As a French qualified lawyer, Nicolas has assisted    Ericson has over 12 years of experience focused on         Timothée has over 9 years experience in banking
credit institutions, investment firms, asset          the execution of critical and strategic initiatives for    and capital markets. He has recently moved back
managers and insurance companies or                   blue chip organisations in the Financial Services          from the London office where he worked
intermediaries in connection with the structuring     industry.                                                  extensively on Capital Markets engagements. He
and operation of their business.                                                                                 developed a deep understanding of the front-to-
                                                      He has led a wide range of complex end-to-end
                                                                                                                 back processes and organisation.
He has extensive knowledge of laws and regulations    engagements such as target operating model
that apply to different types of banking and          design/deployment, business transformation, large          He has conducted a number of international
financial activities in France, as well as of the     core system implementation, and                            programs focusing on target operating and booking
procedures for obtaining relevant permissions or      offshoring/outsourcing programs.                           model redesign, business migration and finance
licences.                                                                                                        transformation, notably in the context of Brexit.
                                                      Ericson is currently leading PwC France’s Financial
Nicolas is currently leading PwC France’s Tax &       Services Brexit taskforce.                                 Timothée is currently co-leading PwC France’s
Legal Services Brexit taskforce.                                                                                 Financial Services Brexit taskforce.

  PwC    Adapting to a post-Brexit market                                                                                                                    14
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