Public Policy LATAM Regional Forum - GS1
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Agenda • Level set – what is Public Policy in GS1? Who are we? • How to work with government authorities –5 Steps • MO Public Policy Case Study - Brazil • Policy Opportunities • MO Public Policy Case Study – Ecuador • More Policy Opportunities • MO Public Policy Case Study – Columbia • MO Public Policy Case Study - Argentina • Next steps in the region/ Discussion © GS1 2018 3
GS1 Public Policy Mission Promote a globally consistent policy framework supporting the adoption and implementation of GS1 standards and services © GS1 2018 4
The global Public Policy team Elizabeth Board Vice-President Global Public Policy Géraldine Francesca Lissalde-Bonnet Poggiali Director Public Director Public Policy Healthcare Policy Europe Laure Pontis Patrik Jonasson Assistant Manager Director Public Public Policy Policy International Healthcare Simone Casadei Pastorino Manager PR/Media and Public Policy © GS1 2018 5
Why engagement with Government matters Standards creation and adoption are being driven by regulators at the national, regional and global level Opportunities Risks of not engaging • Increase the adoption of GS1 • Regulatory frameworks threaten standards adoption of GS1 standards • Helpful Government intervention • Waiting for a crisis to introduce GS1 more likely to fail than succeed • Industry support • Misunderstanding of GS1 standards never corrected © GS1 2018 6
HOW: Know the STAKEHOLDERS Identify Create Target Group Partnerships in the your policy environment Advocacy requires networking and interaction with a wide range of stakeholders Government ministries such as International NGOs Trade, Agriculture, Customs, Health such as WHO, ADB & WB Legislators & regulators GS1 Public Policy Local Trade Associations national, state, local Consumer Organisations Business Organisations Regional Intergovernmental bodies at regional or international level such as OAS, OECD, APEC and ASEAN such as ABAC, BIAC and ICC © GS1 2018 8
HOW: Know the policy making process in your country Input Decision making Output • Legislative process PM / President (political parties) Laws • Private sector / trade Regulatory associations Regulations • NGOs Legislative • Citizens / consumer groups Guidelines • Media Judicial How is the Is government process involvement the different in your only way public country? policy is made? © GS1 2018 9
What are the What influences Government priorities Government policy Develop understanding of the policy making process How does official What are the key policy process function Government agencies © GS1 2018 11
Understand their mandate & current focus / problems Governments everywhere are looking to • Simplify processes • Digitalize everything • Increase safety • Reduce loss • Provide more product transparency for citizens • Reduce costs of implementing regulations © GS1 2018 12
Healthcare Public Policy Discussion Papers http://www.gs1.org/healthcare/position-papers Healthcare page >Case studies & more information >Publications & position papers © GS1 2018 13
How to work with government authorities Step 3: Learn how to tell the story so it matters to policy makers © GS1 2018 14
Match messages to government needs • Reframe marketing messages • Messages to industry are focused on efficiency and cost savings, messages to government need to be more focused on safety and neutrality • Promote GS1 ‘big community’ of industry supply chain participants and leverage international connections/documents - WCO, WHO, APEC, EU Commission, OECD, UN, OAS - Examples of national regulations citing GS1 © GS1 2018 15
How to present GS1 GS1 standards are open (not proprietary) and Open standards publicly available Leveraging existing standards and best Already in use by industry practices lowers cost of implementing new regulations Use examples of GS1 standards used by Endorsed by government European Commission, APEC, OAS, Health Ministries, and other national governments © GS1 2018 16
Good example © GS1 2018 17
Messaging Do’s Don’ts • GS1 is neutral • Position GS1 as a monopoly • GS1 works collaboratively in areas • Seek a Government mandate to of shared interests regulate the usage of GS1 standards • GS1 System is based on consensus driven standards with voluntary • Go to Government without industry adoption support © GS1 2018 18
How to work with government authorities Step 4: Build support, build coalitions and have industry behind you © GS1 2018 19
Reach out to regional associations © GS1 2018 20
Ensure collaboration through local trade associations © GS1 2018 21
Intergovernmental Organisations can be important • Latin American Integration • Forum for East Asia and Latin Association (Asociación American Cooperation Latinoamericana de Integración, • The Organization of American States ALADI) - Consumer Safety & Health • Chambers of Commerce in your Network – SIAR recall system country & AACCLA –Association of • The Community of Latin American American Chambers of Commerce in and Caribbean States LATAM • The Union of South American Nations • Mercosur • The Central American Integration System (SICA Sistema de la Integración Centroamericana) • The Pacific Alliance © GS1 2018 22
MO Public Policy Engagement Virginia Vaamonde, GS1 Brazil © GS1 2018 23
Use of passive UHF RFID technology in postal flow T&L • Monitoring of postal items using UHF RFID technology • UPU and the Correios in the quest for quality improvements Country: Brazil and gain in competitiveness have chosen GS1 standards as a Sector: Government tool to achieve this goal. Affairs Situation Approach Given the growing demand for parcel transport services, mainly driven by e-commerce, the UPU Several meetings were held, the Government Affairs (Universal Postal Union) understood that it would team worked on the relationship between the entities, need new solutions and services that would allow resulting in a technical partnership agreement, signed by the maintenance of quality, guaranteeing the President of GS1 Brazil and the President of competitiveness in the segment. Brazil, having Correios. characteristics such as an extensive geographical area and volume of remittances, was chosen to host The Industry Engagement team was responsible for the development of a pilot project based on RFID the technical meetings and workshops related to the technology. application of the standards, presenting their The Brazilian Post (Correios), a governmental characteristics and how they are key to the success of the company, UPU partner in this project, sought GS1 project. Brazil for understanding that we are a neutral entity and reference in the RFID subject. © GS1 2018 24
Use of passive UHF RFID technology in postal flow T&L • Monitoring of postal items using UHF RFID technology • UPU and the Correios in the quest for quality improvements Country: Brazil and gain in competitiveness have chosen GS1 standards as a Sector: Government tool to achieve this goal. Affairs Results The team responsible for the project defined the RFID-encoded SSCC as the identification key to be adopted as the standard for parcel identification. The global standard will allow for simpler integration with customers. The project, based on GS1 standards, will allow other UPU member countries to easily implement the system. Project’s milestones: Project’s numbers: • 2018/11 – First pilot, 20.000 parcels • 202 postal facilities • 2019/07 – Project starts running • 2346 RFID portals • 2019/12 – Infrastructure deployment will be complete • 461mi RFID Tags/year • 2020/01 – Project adoption reaches 60% of capacity • 2021/01 – Project runs at 100% capacity (461mi parcels) © GS1 2018 25
How to work with government authorities Step 5: Find the window of opportunity © GS1 2018 26
Timing is everything • Policy design (after Ministerial approval, but prior to public consultation) is the critical period • Understand legislative and budget planning cycles –be in it for the long game - 2 years is fast, 5 years not long • Stretch to provide consultation submissions Picture Source: Jezabel.com © GS1 2018 27
Example of the time it can take… European Union regulation on the free-flow of non-personal data • 2 public consultations: platforms, online intermediaries, data, cloud computing and the collaborative economy; building a European data economy (GS1 submitted comments) • 4 dedicated studies and study workshops • 3 structured dialogue meetings with Member States and bilateral discussions • Stakeholder engagement / workshops • 2 impact assessments • …and after all that the political approval process starts © GS1 2018 28
Policy opportunities Innovation Border Management Traceability/Safety Fighting Illicit Trade Global Inter-Gov Consultations Free Flow of Non-Personal Data © GS1 2018 29
THINK ABOUT IT… ALL the following NEW OPPORTUNITIES for policy engagement have SOMETHING IN COMMON REGISTRIES are a requirement GOOD VALIDATED DATA is a requirement © GS1 2018 30
Innovation Transforming the Last Mile • GS1 standards enable the seamless flow of physical deliveries and customer data ultimately driving the transformation of the last mile for the benefit of all • https://www.gs1.org/sites/default/fi les/gs1_customer- centric_logistics_wp_a4_081018_hi- res.pdf © GS1 2018 31
Innovation Internet of things consultations all over the world © GS1 2018 32
Auto-ID Labs and IoT • KAIST - GS1-Based Smart City Service Intercommunity - Internet of Food and Farm • University of Cambridge - Smart Waste Management of Food Items • Fudan University -Identification of Item and Location Based on Wide Area Network (WAN) © GS1 2018 33
Innovation – GS1 Digital Link Physical identification Digital identification © GS1 2018 34
Innovation – Transparency & Digital Link • European Union: Alcohol Ingredient and Nutritional Declaration industry proposal to provide the information off-label but accessible from the label via web-link, QR code or smart technologies • GMO labelling in US / Smart Label • Australia sugar labelling consultation • Sustainability & circular economy © GS1 2018 35
MO Public Policy Engagement Fausto Reyes, GS1 Ecuador © GS1 2018 36
La confianza empieza con la visibilidad © GS1 2018 37
HITO 1 HITO 2 HITO 3 HITO 4: GS1-128 1992 13.304 GCP 1’765.932 GTIN Regulaciones públicas Cumplimiento normas nacionales, trazabilidad Internacionales, eficiencia logística 14.605 GLN © GS1 2018 38
Policy opportunities Border management © GS1 2018 39
Border Use Cases Single Border Clearance - FTA Validation of Food Alert for SPS e-Cert at Recall the Border Border use cases are a range of Enhanced Data applications of GS1 standards in Duty Collection for e-Commerce Risk Management - Small Parcels border procedures as identified by the Border Use Single Window Cases GS1 community and stakeholders Supplementary Automatic Data Information to Transfer – for Identify High Expedited Trade Risk shipments Trust in Single Detection of Border Counterfeit Arrangement - Trade AEO © GS1 2018 40
Where border agencies want to focus inspection efforts Agency effort Trade volumes Decide not to comply Don’t want to comply: effort and cost Try to comply but don’t always manage Consistently do the right thing Regulatory Compliance Pyramid © GS1 2018 41
Where border agencies can end up focusing inspection efforts due to: Insufficient data Data entry errors e.g. HS code for Decide e.g. wrong port products too broad for origin listed not to comply accurate identification Don’t want to comply: effort and cost Data not timely Non-unique data e.g. out of sync with Try to comply but don’t multi addresses, always manage shipment spelling errors Consistently do the right thing GS1 Standards can help overcome these data problems and facilitate trade Companies, trade associations and GS1 can work together to support change © GS1 2018 42
Stakeholders want certainty, efficiency, safety Industry Needs Government Needs Certainty making planning and forecasting Accuracy with cost effective tariff verification, easier, and automatic identification of goods Efficiency lowering time delays Enhanced trade facilitation, with safety in Simplification though automation and less international supply chains cumbersome processes Efficient customs clearance and expedited cargo movement Smarter work in risk prevention and control with improved regulatory compliance GS1 standards need to be recognized as supporting digitalized customs clearance and future regulatory traceability requirements © GS1 2018 43
World Customs Organisation (WCO) Focusing on coordination and joint drive within WCO to promote the recognition of GS1 standards for classification/duty collection, risk management, and identification. Specifically: • Support for GPC – HS Mapping by Policy Committee • Recognition of GLN as Trader Identification • Recognition of GTIN-GDSN/master data for product supervision • Monitoring of GS1 Global Data Standards Projects 2.0 in AP • Support for APEC Global Data Standards Implementation Guide Targeting Note: IPM gone GREEN LANE border clearance for GS1 users © GS1 2018 44
Example: Working collaboratively in Asia Pacific Focus Areas 2018 GDS 2.0 ABAC supportive GS1 Asia- Pacific / GDS next steps with WCO – GS1 Regional APEC GDS Cooperation Industry interest in more pilots Implementation cooperation Guide GPC – HS commercial Close cooperation with Mapping initiatives Food Industry Asia & APEC APMEN e-port DAB GMS Cross-Border World Bank Project on Traceability China National Traceability System Peru, NZ, China, Hong Kong etc. Initiatives Government driven by Led Regional local Cooperation regulation Government Led Cross-Border Initiatives Supporting GDS 2.0 © GS1 2018 66
APMEN Global Data Standards Project: support the exchange of Sea Freight data between ports, freight forwarders, cargo owners, transport and logistics providers and Government © GS1 2018
Innovation © GS1 2018 47
MO Public Policy Engagement Sebastián León Martinez, GS1 Columbia © GS1 2018 48
Caso de Estudio: Redes de Valor Agrícolas Sostenibles La iniciativa Redes de Valor Agrícolas Sostenibles es un proyecto que nació en 2015 con el País: apoyo de las Naciones Unidas, el ITC y GS1. En Colombia, la implementación de sus Colombia acciones, cuenta con el aval del Ministerio de Agricultura con el propósito de mejorar la Sector/s: productividad y la competitividad del sector agrícola a través de la implementación de Agrícola estándares de identificación global. Situación Enfoque La iniciativa ofrece varios beneficios para los agricultores, como: Programa de Naciones Unidas para el Desarrollo 1. Acceso gratuito a la plataforma ITC, llamada Mapa de Sostenibilidad, en la que pueden crear un perfil, en el cual logran visibilidad a nivel mundial mediante el uso Los Objetivos de Desarrollo Sostenible de un GLN. buscan terminar con el hambre y la desnutrición para el 2030 y velar por el 2. Asignación de los GLN’s, con los cuales los agricultores podrán acceder a la acceso de todas las personas, en especial los plataforma ITC, así como cuatro códigos de barras para identificar sus productos. niños, a una alimentación suficiente y 3. Se brinda apoyo e información de uso, a través de capacitaciones en cada uno de nutritiva durante todo el año. Esta tarea los municipios y departamentos del país, en donde los agricultores podrán implica promover prácticas agrícolas empoderarse de la iniciativa y conocen sobre principios básicos de logística. sostenibles a través del apoyo a los pequeños agricultores y el acceso igualitario Resultados a la tierra, la tecnología y los mercados. Además, se requiere el fomento de la cooperación internacional para asegurar la Se ha capacitado a más de ocho mil productores en todo el país y este proyecto busca dar visibilidad a los agricultores colombianos con el fin de aumentar la inversión en la infraestructura y la tecnología comercialización y exportación. El Ministerio de Agricultura afirmó que vincularse necesaria para mejorar la productividad a la plataforma da la posibilidad de tener un acceso real a otro mercado, tanto agrícola. nacional como internacional, el cual permite mejorar los ingresos del sector agro. Igualmente, la iniciativa vincula a empresas públicas y privadas para llegar a todos Tomado de: los eslabones de la red de valor. http://www.undp.org/content/undp/es/home/sustainable- development-goals/goal-2-zero-hunger.html © GS1 2015 49
Policy opportunities Traceability Safety © GS1 2018 50
Product safety, GS1 and authorities Product safety relates to issues GS1 is active in: • Traceability • Recall These are also top issues in the regulators’ agendas • Anti-counterfeiting • Labelling GS1 can provide its expertise to policy makers and raise awareness of the benefits of the use of global standards to answer present and future challenges © GS1 2018 51
Policy opportunities – for traceability GS1 is the answer • The advance of technology such as GPS, scanning, 4G (5G in 2020) mobile communication networks, the Internet of Things and Blockchain is well understood and at the cusp of opening new found opportunities • Product identification is the foundation of these new technologies. Many adequate internal traceability systems but external traceability between supply chain partners is lacking • A common data infrastructure is needed in order for external Traceability to work in an unimpeded way • A common language is needed for these systems to share information in an automated way and to understand the data in the same way. © GS1 2018 52
Fighting Illicit Trade © GS1 2018 53
WHO protocol to eliminate illicit trade in tobacco products UN Treaty ratified by • Brazil • Costa Rica • Ecuador • Nicaragua • Panama • Uruguay Note: Columbia signed but has not ratified © GS1 2018 54
From WHO Protocol implementation guidelines… “International standards are recommended for key information (such as the manufacturing facility, product description, time of manufacture, intended retail market) that are encoded in the data carrier (Article 8§4.2 of the Protocol). For example, a Global Trade Item Number (GTIN) is a unique and internationally recognized identifier for a product.” © GS1 2018 55
WHO First Meeting of the Parties – MOP1 • After October 8-10, 2018 “Meeting of the Parties” countries have 5 years to implement T & T system • The meeting brought together government officials from different sectors relevant for Protocol implementation, including health, customs, justice, finance and trade • Important for GS1– to which extent do countries need to cooperate or are countries free to develop own system? Cooperate nationally, regionally, globally? © GS1 2018 56
WHO First Meeting of the Parties – MOP1 Key opportunity for GS1 (from press release) • “Delegates at MOP1 reached an agreement to create a working group to produce a comprehensive report to showcase good practices and experiences of State Parties in the implementation of tracking and tracing systems, and to prepare the conceptual work in view of creating a global information- sharing focal point to combat illicit tobacco trade” © GS1 2018 57
WHO & EU prohibition against working with tobacco industry • WHO and EU mandate: anyone supporting the traceability solution can only work with the tobacco industry to the extent strictly necessary to support government efforts to stem the illicit trade of tobacco • Speaking with one GS1 voice is critical • To learn more http://mozone.gs1.org/docs/traceability/GS1_Comminication_Protocol_- _Tobacco_Engagement_final.pdf © GS1 2018 58
Free flow of non-personal data © GS1 2018 59
Governments looking at the free flow of non- personal data between countries • ALL THE key benefits of free data flows require interoperability • Interoperability is necessary for - EASY DIRECT PORTING OF data between cloud services - Reducing cloud switching costs to prevent vendor lock-in - Consolidation and sharing of data from different sources • LAW ALONE IS NOT ENOUGH TO ESTABLISH FREE DATA FLOWS © GS1 2018 60
What this means for standards From the Data Foundation • Companies’ DEMAND FOR interoperability WILL GROW AS THEY TRY TO consolidate and share MORE data from different sources • Capture standards may remain inconsistent • Long-term Need for standards in capture, governance, and portability © GS1 2018
MO Public Policy Engagement Rubén Calonico, GS1 Argentina © GS1 2018 62
Electronic Sanitary and Phytosanitary Priorities: Indicate Certificate – SIGCER, SENASA priority area • SENASA requires to migrate the Sanitary and País: Argentina Phytosanitary Certificate System to a digital format, so companies must use a web service for the application - Sector/s: Carne Vacuna SIGCER Electronic Certificates. • For each shipment of merchandise from a Distribution Center, Warehouse or 3PL a request must be made, and this can result in a bottleneck and a problem in maintaining the traceability of shipments throughout the chain. • As a solution it was agreed between SENASA and the large chains represented by ASU (JRA, COTO, CARREFOUR, LA ANONIMA, DIA) to use GS1 standards for the identification of products and the implementation of web services for data alignment and document transfer © GS1 2018 63
Electronic Sanitary and Phytosanitary Priorities: Indicate Certificate – SIGCER, SENASA priority area Situation Pais: Argentina Sector/s: Carne • GS1 Argentina has been working with SENASA in the Vacuna digitalization of systems and procedures for traceability and data alignment in the sectors of Agrochemicals and Veterinary Products. Based on this, we are working together with the Supermarkets and Industries represented by ASU and SENASA. • This implementation also led to the revision of internal procedures in the companies and services of SENASA in order to streamline processes and have electronic information to verify the origin of the products. • The suitability of the operating systems in SENASA and in GS1 Argentina is currently under development to begin to implement this new requirement in the Sector. © GS1 2018 64
Electronic Sanitary and Phytosanitary Priorities: Indicate Certificate – SIGCER, SENASA priority area Solution Pais: Argentina Standardize the identification of meat products using a "Grouping Sector/s: Carne GTIN" to code all those that are the same but with different origin. Vacuna Use of the GTIN coding to associate the products with the SENASA Approval N ° - CAPA (Food Product Approval Code) Results – Benefits • Data alignment across the supply chain using a standard identification for fresh products. • On-line alignment between GTIN and CAPA number to be used on the e-SPS certificate • Simplification of the company's internal processes to request an e-SPS certificate, reducing operational tasks and internal costs • Collaboration with SENASA to integrate the sector into an on-line traceability system with prospects for greater adoption. • New Members for GS1 Argentina and expansion of the use of our standards in the fresh product sector. © GS1 2018 65
Key Projects with Public Policy Priorities: Indicate priority area Implemented Projects on-going Pais: Argentina PAMI SENASA • Medicine-Product Identification SIGCER • Traceability of Fishery Products Sector/s: Carne Vacuna • SIGCER electronic SPS certificate AFIP Ministerio de Agroindustria • Electronic invoice • Dairy - Product Identification ANMAT • Traceability of agrochemical • Traceability of Drugs packaging. • Traceability of medical supplies INTI • Consumer Product Information with SENASA GS1 QR Code • Traceability of Agrochemical Products Ministerio de Seguridad • Traceability of Veterinary Products • Trazabilidad de Precursores Químicos AFIP – Aduana • Verificación y Origen de GTIN • Uso de GDSN para simplificación de procesos aduaneros © GS1 2018 66
Learnings – Public Policy Proposal Between authorities Collaborative projects and industry Leverage industry’s best Industry’s best practices to meet practices regulatory requirements Keys for a GS1 – PP partnership GS1 provides expertise in supply chain “How to” visibility by offering access to global Have an standards external advisor, “Bronze carácter” Defining legal Legal requirements and requirements implementing guidelines. © GS1 2018 67
Sistema de Gestión de Certificados Priorities: Indicate Electrónicos SIGCER priority area SENASA requiere migrar el Sistema de Certificados sanitarios a un formato digital, para ello las empresas deben utilizar un servicio web para la solicitud - Certificados Electrónicos SIGCER. Por cada envío de mercadería desde un Centro de Pais: Argentina Distribución, Depósito u Operador Logístico, un usuario debe ingresar y realizar la solicitud, transformándose en un cuello de botella y dificultad para mantener la trazabilidad de los envíos en toda la cadena. Para ello se acordó entre SENASA y las grandes cadenas de supermercados representadas por ASU (JRA, COTO, CARREFOUR, LA ANONIMA, DIA) Sector/s: Carne utilizar los estándares GS1 para la identificación de productos y la implementación de web services para la alineación de Vacuna datos y transferencia de documentos. Situación Enfoque GS1 Argentina viene trabajando con el Estandarizar la identificación de productos cárnicos utilizando un "GTIN SENASA en la digitalización de sistemas y Agrupador” para codificar aquellos que son iguales pero con diferente origen. procedimientos para trazabilidad y Utilizar la codificación de GTIN para asociar a los productos el Nro de alineación de datos en los sectores de productos Agroquímicos y Productos Aprobación ante SENASA - Número CAPA (Código de Aprobación de Productos Veterinarios. Por este motivo se está Alimenticios) tramitado por la Empresa ante SENASA para el control sanitario. trabajando en conjunto con los supermercados e industrias representados por ASU y el SENASA. Esta implementación también llevó a Resultados revisar procedimientos internos en las empresas y servicios del SENASA con el fin Los beneficios esperados son: alineación de datos en toda la cadena utilizando un de agilizar los procesos y disponer de estándar de identificación en el sector de productos frescos, actualización de los información electrónica para verificar el datos en forma automática para permitir identificar correctamente el GTIN con el origen de los productos. número de aprobación sanitaria. Simplificación del proceso de solicitud de Actualmente se encuentra en desarrollo la certificados sanitarios en forma electrónica traduciéndose en la disminución de adecuación de los sistemas operativos tareas operativas y costos internos para las empresas. Colaboración con el SENASA tanto en SENASA como en GS1 Argentina para integrar el sector a un Sistema de trazabilidad on-line con perspectivas de para comenzar a implementar con el mayor adopción. Nuevos socios para GS1 Argentina y difusión del uso de los sector este nuevo requerimiento. estándares en este sector. © GS1 2018 68
Next steps / Discussion Sharing of information and working together is a requirement to achieve regional policy coordination and take advantage of opportunities • What is the best way to facilitate working together regionally or bilaterally? • What do you think are the ideas for best communicating within region? © GS1 2018 69
Want your team to learn more? Your Global Office Public Policy Team provides training • MO webinars on request • Regional in-person training • One-on-one issue management support © GS1 2018 70
Want your team to participate? GS1 MO Public Policy Work Group • Strategic WG of MO and GO staff engaged in any aspect of external relations to support a common effort on public policy GS1 LATAM Safety Authorities Work Group • Strategic WG of LATAM MOs engaged in safety to share best practices and create synergies Healthcare Public Policy Working Group © GS1 2018 71
For requests or information, please contact Elizabeth Board elizabeth.board@gs1.org © GS1 2018 72
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