PRESENTATION TO: SMPS UTAH THE AWARDS SUBMITTALS PROCESS - Ellen Parrish March 8, 2017
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WHY? 2 Validation • to position your firm • to gain peer recognition • to confirm your project’s significance • to organize your story
WHY? 3 Gee, Leverage we’re swell! • compelling stories can lead to bigger things: • speaker gigs • conferences • white papers • presentations • new work • award costs are usually negligible in the grander scheme of things • bragging rights
How? 4 Award Process Diagram Awesome Does awesome When is award Can awesome Subject matter How is project Arrange project is project meet submittal due? project be experts must submitted for award? payment complete or criteria for photographed provide technical • email • online nearly complete award? in time for award content for • online form fields • check deadline? awesome project • paper portfolio • free gather Can you technical visit squeeze it Schedule content submittal • square footage website often into your task photography • cost list? • construction and test duration submittal • team members Can SMEs squeeze it find money Order shot(s) get the binders etc, into their lists? story of the timely project from subject matter experts Add Calendar Photography dates ASAP! to your collection
WHEN 5 Immediately upon project completion pursuit win design construction PROJECT LIFECYCLE 1 2 3 4 8 7 6 5 leverage for award photography closeout new business submittals
Project Photography Criteria 6 Exterior Sweet Spot • optimal seasonal light • construction equipment has been removed • flora and fauna is ready Interior Sweet Spot • construction detritus has been removed • furniture is in place • building is lightly occupied and still clean
Online Submittal Pitfalls What 7 was I thinking? This • form fields can’t be saved progressively—all or nothing file is 365 MGs and taking forever! Stupid upload site! submittal session • the wonderful photos you arranged must be small sized • rigid word count requirements • hard to naviage sites; award page is buried in another website • at the last minute, numerous awards slow or crash site • Your firm network fails with no wiggle room
What’s the story, morning glory? 8 • How did the project come together ? • What made it successful? • What happened before, during, and after? • What are the numbers? cost duration square footage energy metrics dates • Who was involved? team owner users community
If you want to win, make it good! 9 • If it’s worth doing, it’s worth doing well • Where’s the punchline? • Is there digital proof? photos documentation • Enthusiastic stakeholders • letters of support • quotes/soundbites • Create an internal template for freeform presentations that is as marvelous as other marketing collateral
Time is of the essence 11 • Is the project ready for prime time? completing online fields reviewing • does marketing team planning have time to complete the writing submittal? • is the photography complete? • Does the SME have time to talk about the project? assembling gathering required information
Cost considerations 12 $$ • entry fee • staff time commitment • photography $ $ • travel to awards presentation ceremony
Case Study—Provo City Center Temple 13 • Generous budget • Community enthusiasm • Iconic facility • High profile • Unique project • Great story
Case Study—Provo City Center Temple 14 • Technical write ups • Classical architecture • Masonry • Roof • Historical
Case Study—Provo City Center Temple 15 • Grew story in depth and breadth • Developed substantial credible mythology • Positioning: we do complex historical really well • Team members gained status and reputation for genius
Case Study—Provo City Center Temple 16 • ENR Regional Best Project • ENR Interomountain Area Best Project • UC&D Project of the Year • ASCE Project of the Year • AGC Merit Winner, Restoration • Utah Heritage Award • IIDA BEST Award • ACI Excellence in Concrete • other specialty awards
Case Study—Provo City Center Temple 17 • Got another specialty award just yesterday! • Pride in craftsmanship • cultivates and reinforces relationships with trades • National Roofing Contractors Association • Gold Circle Safety award • Innovative Solutions Award
Leveraging Awards 18 Spread the News • proposals • website • advertising copy • social media • email blasts • clients
Leveraging Awards 19 Spread the News • well-developed story • client relationships • AEC partners • developing speakers in-house • basis for articles • publicity
Award Approval 20 • web based awards: save all text and draft answers in a sharable file format (word, pdf, etc) • run by principal and other stakeholders via email before submitting • have a second set of eyes review submittal before submitting • CYA: email chain for process
Kinds of Awards 21 • Pay to play (Learning by Design, AS&U) • Peer reviewed (AIA) • Governemental (LEED) • Association-based • Materials based • specialty (science, school, public works, etc)
Kinds of Awards—Presentation Style 22 Utah Construction & Design 2016 MOST OUTSTANDING PROJECTS COMPETITION SUBMISSION OVERVIEW FORM Submission deadline is October 14th. - Submissions will be judged the beginning of the following week. Introductio ftsmanship PROJECT INFORMATION n ra (All fields are required) y, a n d C OC Tanner World Headquarters Southwest Addition & Remodel Safety, Qualit Name of Project: _________________________________________________________________________________________________ The OC Ta nner head quarters ne in Salt Lak etProject e Location: 1930 S State Street, SLC, UT _________________________________________________________________________________________________ Lake Cit y wa s a 150,0 00 ar downtow n Salt and State Stre outdated ap square foo Main Street, s a lot of foot pearance t building wit e ma jor traf fic arteries : 210 0 South, the day , the site experience Month/Year T, UTA the of Groundbreaking: 2/14 _____________________________________________________________________________________ might call it a landmark from the lat e 1970s. Yo h an d on thre hours of UDO pus is locate sit at various luded work with in need of u Tanner cam necting to tran odel effort inc ted to 1/16 Many build a makeover. Safety: The OC ployees con versa. This rem The owner wa s ver y motivaMonth/Yearting ing entranc ition to shif t work em Sta te to Main or vice rian safe ty. alla tion of the ligh of .Completion: _________________________________________________________________________________________ created a es and a gra nd port co City. In add through from est confusing sersby cut ting enhance ped mits, and inst Remember Projects must be 95% - 100% complete by the end of 2016. approach chere Main Street to fic studies, per was imperat traf fic, with pas s installed on funded the traf Total Project $21 million Cost: _______________________________________________________________________________________________ ive that the to the build ted crosswalk tainable, and ive to traf fic OC Tanner ing. It City to get ligh ssive, and sus t was disrupt reflect the site as open, progre ligh t on State Street tha des ign solution Commercial/Office Renovation Restoration company’s home base reimagine the mid -blo ck . The to turn left Award Category: _________________________________________________________________________________________________ market. stro ng presence removal of a on the East side in the globa ulation was the ing OC Tanner l ent to site circ w drivers exit ty improvem orically, to allo Main Street side . Another safe t was used, hist fic west to the SUBMITTER’S INFORMATION (Please make sure your email is entered correctly). Innovation in Design & Construction t In keeping flow. The mid -blo ck ligh this light and sen t traf pus makes shif with the fou pus eliminated OC Tanner cam nder’s vision for the new cam landscape and gardens of the FFKR Architects Name of Firm: ___________________________________________________________________________________________________ project ad heres to cla , the OC Ta nner out the parklike a design sol ssical princ thro ugh iples of beau The installation of attractive lighting g and higName: long-standin Contact the hly Ellen Parrish __________________________________________ Marketing Title: ___________________________________________________ awe and joy ution drive n by the impe ty with ht hours. rative to ins s safe during nig tradition of this marble . From any le t to pire /Obstac workers feel manence and c, light contras This project has taken the humble concept of renovation to a level of sophistication akin to a renaissance. Adding 24,000 point in the ice s to reflect the per ss pro vide an organi nd. Thro 8015344285 ugh out the eparrish@ffkr.com grounds, the objective is facility or s cho and gla bra Phone: _____________________________________________ square feet of new Email: space with___________________________________________________ no modification to the existing footprint was a challenge the design team met through e : Materials . Inside, wood pany’s beauty, wh that the ind ll e n g e and granite ental eleme nt of the com Design Architect andMany Construction Administration creativity, collaboration, and sweat equity. Without the participation of the owner and the employees it would have been ether an int ividual see u e Ch a Craftsmanship luded limeston ll as a fundam quality finish riguing build s poration inc Tanner, as we evident. ing line, of Qualit y and Firm’s Role on Project: ____________________________________________________________________________________________ successful cor OC ail is impossible. ideas were on the table throughout the process. When the owner is on the team the impossible becomes ; a soothing ing Uniq a val ue at n to det a high ftsmanship is terials, and atte ntio “dies,” fountain; or , thoughtfully and stone. Cra ica,l quality ma arved historic reality. designed , 340 hand-c a view to the Overcom cra ftsm a ans su rg hip ign solu tion art for cur ved outside. The ellesnt to l communica ility facne ed , exc ed wa akin m en t that Tan ner stor y into the des am ent s on the ver tica PROJECT TEAM (Please provide the following key player’s information. This is required as all winning projects will have a project team section at tes openne design renovatio n base int over a atinrke nt of the OC re used as orn The visually pleasin g, expresses wit ss and transp e kind of ing footpr d orical eleme early days, we ship building. the end The grand of the awards video as well as a project team hall of the box published Southwest in our December remodel issue ofisUC&D.) a triumph in design, offering spectacular open spaces with no columns, and arency, an enges. Th te a fas es wo g hist h ards in the company’s yecin h modern d the buildTo incorp OC Tanner Flag materials the several un ique chall th no increase in wi nner’s or 1,0 00 lsloc ora al emplo rintingAlog use derfor imp ation s 24/7. oshig very on aw of the entry exp erience to the facility. OC Tannerwelcoming natural light into the building’s existing core spaces, which were previously artificially lighted. Blurring the Project Owner/Developer: _________________________________________________________________________________________ boundaries and providing continuity between existing and new spaces was accomplished with surgical precision. The philosophy of apprecia company’s d wi th re fe et e. OC Ta too e op ors as par t wh ere in the tion and foc grapple squa ions on sit continu s that welcome visit s” is echoed else us on beau n solution g 24,0 00 g operat oration to win-odow nt of these “die Big D design team had to work closely with fire and city officials to address code requirements and still be able to provide these ty. The desig d addin ufacturin the corp Key features eling an enabling met head n. design eleme ow the General Contractor: ______________________________________________________________________________________________ ; remod rvice man truction, er ty was circular metal eously all open interiors. To that end, 40-foot long fire openings were part of the design solution, an uncommon feature of commercial of the southw operation plex utilities to se • est remodel housed co m on th s of the cons running ac ro ss the prop ing sp ac e an d simultan used of te n FFKR Architects buildings. Lead Design Firm: _______________________________________________________________________________________________ New 24,00 0 square foo include: the 24 m a stream ize build uld not be t Main entra Utah Co pted for sentially to maxim is size wo able wa lls that and auditori nce, lobby uninterru um. water ta ble , es was th e ne ed le. A sp ac e th oms an d m ov throug h an Reaveley In addition to training companies to appreciate and retain valued employees, OC Tanner manufactures all kinds of awards • , n st nd lut ion pe op e ro we d Structural Engineer: ______________________________________________________________________________________________ New site im & Design ruction ou so 00 re nc vie provements gr design e up to 1,0 ted confe hall can be d by the mmodat rs segmen e lecture and employee recognition items on site. Rather than segmenting manufacturing from administrative, training, and gardens on to transform allenges addresse gs that co uld acco , so the de sign of fe events. Th Ensign conference spaces, the manufacturing spaces are showcased through transparent inner walls and a newly extended Civil Engineer ___________________________________________________________________________________________________ State Stree t to an invitin the rose A key ch m ee tin g ro om en up for large th e experience. g to hold meetin easily op beautify conveyor belt that moves products from manufacturing to shipping areas. Production is showcased as a visible, visually co m pa ny to jus tify a de dic at ed ga th er ings, bu t al so ur sp ac es. 40 fo un tains th at no w is ha llm ark Electrical Subcontractor (if applicable): EELD _______________________________________________________________________________ fascinating design element that is an important connection to the various functions of the corporate headquarters. • A public pla za that open enough all into fo e than th quent sm divided ted mor maintain uses features a s to Main Str more fre wall and has dona ge was to dscape Colvin modern ros eet and enclose rtit ion rs an d e ch all en is, th e lan e garden. erab le glass pa ins pir ing powe e co untry. Th ac co mplish th s, an d retains Mechanical Subcontractor (if applicable): _____________________________________________________________________________ shade, sea ting areas, The plaza off th egies. To campu op soothing, s around and playfu ers fountains for their rks, and universitie od wate r use strat ntroller fo r the entire Fehr & Pehrs, traffic; Henriksen Butler, furniture Other Key Specialty Contractor(s): __________________________________________________________________________________ features. l water er loves spitals, pa using go water co • Entry cano OC Tann hools, ho pus, while irrigation py that ser pes of sc ate cam d smar t 2016 ds ca co rp or ins ta lle the entry an ve s as the focal po lan dit ion on the irri ga tion, an _______________________________________________________________________________________________________________ d offers sha int of tra d dr ip fountain plants an the eleme de and pro tolerant tection fro Most Outs e site. nts. A pathw drought ter on th JUDGING CRITERIA over a sunke ay around m tanding Pro storm wa Each submittal should include this Submission Overview Form. This required information and bridge 10 0% of A. Contribution to the Industry and Community jects combined with a project submission addressing the five judging criteria to the left and proper n rock garde of the surrou n heighten nding beau s awarene Competiti B. Innovation in Design and Construction images will allow each project to be properly classified and judged. Projects may be submitted ss • A new 80 0-p ty. on in multiple categories. If you choose to do so, note the different categories on the Submission erson audit C. Overcoming Unique Challenges/Obstacles Overview Form and it is highly recommended that you submit a separate customized orium open lobby and s to the D. Safety, Quality and Craftsmanship submittal for each category. If you have any questions, please email lmarshall@utahcdmag. outdoor ga • An Employe thering spac E. Aesthetics/Design com AND bfullmer@utahcdmag.com. Thanks again and we look forward to receiving e plaza for e. your project submissions. daily use, wit gatherings h shade, soo and casua thing water l and coolin sounds, g mist. O C Tanne • A contemp lation plaza and other between the building r enriched by buildings on campus. Thi s path is niches tha t commun Headquart philosophy of OC Tann icate the er. ers Southwes t Remode l “Beauty gives mo re joy to people, more over a lo nger perio than any d of time other hum an value” Obert C. Tanner, Pr Philanthr ofessor of opist, an Philosoph d founde y, Tanner co r of the O mpany C
Kinds of Awards—Online Form Fields + Photos 23 • Save all form fields into editable file for review JSMB Design Photo: Photos submit a minimum of five and no more than ten digital photos of the project illustrating the project design. Photos must show at least one overall view of the project, one shot taken during construction (if available), and one of the completed project. Photos should be high resolution JPEG or TIF files (at least 300 dpi). inal 1910 br ick back up adapt tech construction niques acco , to the 1973 • Save photos into same fit at nearly rdingly. Furth addition wi every locat ermore the th fully groute Project ow ion , as to how installation d cells requir ner Contact to properly of the terra ed the team Paul Bello support an cotta units to d securely required a Contact Titl attach the custom e units. Project Ma file Contact Ph nager, The one Church of Jesus Christ (801) 520 85 of Latter-day 23 Saints contact em ail bellop@lds Address church.org The Church of Jesus Ch rist of Latte must show at design. Photos 15 E S Temp r-day Saint le, Salt Lake ating the project • Upload all os should o: Architect/De s the project illustr d project. Phot JSMB Design Photminimum of five and no more than g construction (if available), and City, UT 8415 os of plete signer ten digital phot one of the com JSMB Design Photo: 0 Roger Jack Photos submit a ct, one shot take n durin son, FAIA, view of the proje Photos submit a minimum of five and no more than ten digital photos of the project illustrating the project design. Photos must show at Company least one overall least 300 dpi). JPEG or TIF files (at LEED AP least one overall view of the project, one shot taken during construction (if available), and one of the completed project. Photos should be high resolution be high resolution JPEG or TIF files (at least 300 dpi). FFKR Archite cts 730 Pacific at once Ave SLC UT 8410 General Co 4 ntractor Utah Ma Paul Shinglet sonry Co Jacobsen on, Projec t Manager uncil Exc Construction Project Na me ellence in Address (801) 973 05 00 Masonry Submitter Joseph Sm ’s Name ith Memor ial Building Masonry Co 3131 W 2210 Design S, West Va lley City, UT Terracotta ntractor 84119 Ellen Parris repair Craig Child Submitter h ’s Phone Child Enterp (801) 534 rises Masonry 1033 E. 400 the eration for sonry work for consid email 4285 S. tion Ph oto: y of the ma Springville, ry Construc UT 84663 d uniformit son quality an JSMB Ma trate the st 300 dpi). eparrish@ Craig.child ffkr.com s that illus files (at lea n ten photo olution JPEG or TIF Business masonry@g Address mail.com tha (801) 489 50 mo re res but no high least five should be Submit at wel Award . Photos FFKR Arch Masonry Su 22 pplier Golden Tro itects 730 Pacific Terra Cotta Ave SLC, UT 84 Mike Mora Category 104 es Gladding, Mcbean Historic 6017th Stree Project Lo t cation Lincoln, CA 95648 15 E S Tem Mike.mora ple es@gladdin Salt Lake (916) 644 93 gmcbean.c Contact City, UT 84 Photo Relea 39 om 150 se Roger Ja All photos co Contact ckson, FA urtesy FFKR Title IIA, LEED authorize an Architects AP d grant no except as FFKR Submittal | Utah Masonry Council | Excellence in Masonry Awards 2016 | Joseph Smith Memorial Building Terracotta RepairPr | inc Photo Cred n-exclusive indicated wi Contact ipal|in5 Cha it license to Uta th file extens rge, Pres h Masonry ions named 12/9/16 Phone ident, FFKR All photos co Council for DBarnes. We Architect Photograp urt es y FFKR Arch all photogra (801) 521 s her name itects exce phy. contact 6186 pt as indica email FFKR Archite ted with file cts extensions rjackson@ 730 Pacific named DB Brief desc ffkr.com Ave arnes ription of SLC UT 8410 project 4 The Jose ph Smith mark since Memoria its constru l Building carefully ction bega , formerly the Ho and exte n in 1909 tel Utah, FFKR Submit aged du nsive anal . The build has been tal | Utah Ma yzed, sin ing’s glaz a major Sa sonry Counc e to wea ce over th il | Excellence were repl ther and ed brick lt Lake C ity land- in Masonry Aw aced an th e natura e ye ars, the or an d terracotta ards 2016 | Size of bu d l se ttl ig ina ex Joseph Smith ilding an ongoing ing l terracotta terior was permanen of the building. Ea Memorial Bui exterior ha lding Terracott 500,000 sq t exterior ch of the s a Repair | 12/ uare feet building damaged be en dam- 9/16 | 2 amount maintenan terracotta of mason ce un ry used system de its 1,300 glaz veloped. project co ed terra mpletion cotta un its 1,000 gl /16 | 8 cotta Repair | 12/9 orial Building Terra date azed bric Novembe | Joseph Smith Mem nry Awards 2016 r 2016 k units, 10 Excellence in Maso how and 0% morta r repoint cil | why mas Maso nry Coun FFKR Submittal | Utah onry mat Working erials wer on a histo e used an and espe ric masonry d an y unique cially to w building use/tech FFKR Submittal | Utah Masonry Council | Excellence in Masonry Awards 2016 | Joseph Smith Memorial Building Terracotta Repair | 12/9/16 | 4 ork within pres niques best com pliment a the existing ents a difficult ch building historic re units to m allenge to and says sto ration like ak e the repl marry th or other ch “W ha t did you th is can ha ac ements an e new with the ol allenges do? I can’ ve is whe d repairs d, surroundi included t te ll”. n someo blend in. ng units, surgical re Aside fro ne walks The deal moval of m th up to the methods , strategizin ing with two diffe damaged e appearance of finished untold ho g how to rent phas units with the finish es of histo out ed exteri- steep an urs of diffic ult labor attach re placemen ric building causing new dam d fast bu in grinding ts. The 10 construct age to t the team and chip 0 % repo ion with ve got up to ping out inting with ry differe speed qu the old m very thin nt ickly. The or tar. The le jo int s required building arning cu construct rve was ion metho d, from the FFKR Subm orig- ittal | Utah Masonry Co | 14 uncil | Exce | 12/9/16 air llen ce in Maso racotta Rep Building Ter nry Award ith Memorial s 2016 | Jo | Joseph Sm seph Smith sonry Aw ards 2016 Memorial Bu il | Exc ellence in Ma ilding Terrac otta Repair | Utah Ma sonry Counc | 12/9/16 FFK R Submittal |1
Kinds of Awards—Portfolio (binder) 24 on ominati tage A wards N n2 016 Heri rincipal A rchitect)_ ________ ge Fo undatio rc hi cts__(P te__ ________ h Herita KR A __ Uta AP, FF ______ __ FAIA, LEED ________ ________ Jackson, ________ ________ Roger P. ______ ________ __ ________ :_ ________ e __________ __ __ 84104 ______ ________ Nominee ve__nu__ 73 0__Pa A__ ific__ __c__ Ut __a__h ______ Zip: __ :_ __ of Nomin ee :_ __ Sta te 91____________ 52__ Address ity __________ C__ 801.910.__ Sa __ __ La__ lt __ ke__ ni ng ):_ ________ __ (eve ________ _____ City:___ 801.52__ 1.__4333 ________ _ __ ________ ________ Phone: (d ay ):_ 16________ 19__ __ __ ________ 80 1. __ 53__ 9.__ __ __ __ ________ __ __ ______ ________ om________ Fax:____ cks__ on__@__ r.c__ ffk__ rja__ ____ ________ Email: __ usiness eritage B one): _____ H y (check Categor Use Pro ject dividual daptive _____ In _____ A ovation ion, Ren ct A dd ition X S tabilizat je ompatib le ____ _ to ra tion Pro _____ C roject or R es tation P Rehabili C urbside tewards hip _____ _____ S izatio n nc y/Organ rm/Age _____ Fi __ ________ ________ ed by: ______ ________ ____ ion submitt ________ ________ Nominat __sh n Parri le____ ____ ______ __El__ ________ ________ ________ ____ ______ ______ g __________ ________ ________ tin__ rke__ Ma__ ________ :_______ e __________ 4__________ _ n w ith Nominee c ific A ve __ nu__ __ 8410 __ Affiliatio 730 Pa ____ Zip:____ __ __ __ ________ te :_ Uta __ h__ __ __ __ :_______ __ ke__ ity____ Sta C__ ________ Address Salt La__ 9.19 53__ ________ __16 ________ __1.__ 80 ___ __ __ ________ 85 __ Fax: __ ________ City:___ __ __1.__ 1.52 80__ 42____ __ ________ __ __ __ __ __ __ __ ________ ____ om r.c__ ______ (day)___ eparri__sh__@__ffk__ Phone: ____ ________ ________ Email: __ 1245 fax 01) 537- phone (8 3-0858 (801) 53 84110-0028 lt Lake City UT n.org x 28 Sa foundatio P.O. Bo hheritage www.uta
Tracking 25 • Create and follow a system • Update spreadsheet when decision to submit is made, • update spreadsheet when award decision is known • calendar out your submittal deadlines well in advance & use reminder system • annually, generate award report and upcoming year award projection • talk to project leaders who are wrapping up, to see if they want to submit and let them know about deadlines
The Best Tricks I know 26 • Create a System to mitigate brain damage checklist consistent file naming conventions save your images into the award file, don’t paste them into your submittal from all over your network review post award, populate your project sheets, press releases, website, social media, lobby with all your new, great content • Use the opportunity to get to know C- Suite company talent • convert hi-res tiffs to RGB jpegs • work in a program you know well, convert later (indesign to ppt) • Enjoy the rush of winning without the stress of proposal development
Questions? 27
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