PPORTORT FOFO Ella Simeon Design 07746102672 - KLC School of Design
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Concept/ Inspirational Images Rendered Plan, Hand Drawn Technical Drawing, rendered in Photoshop. Handed rendered Visual, using Sketch Up and Watercolour pencils
RESIDENTIAL DESIGN Harbord Warehouse, Knight Frank. Hand rendered Visual, using Sketch Up and Watercolour pencils The brief asked to design a show apartment for Knight Franks, new development Harbord Warehouse, located in Canary Wharf. The main aim of this project was to design a flexible space which could easily be turned into a three-bedroom apartment, if the buyer wanted. However, at the same time, the space as a whole needed to be kept very open, so the buyer could really see the overall size of the space they would be buying. Therefore, we have to resolve this by using non- structural divides which helped zone the space. I came up with my tagline ‘Fragmented Infusion’ because the meaning of infusion is ‘the act of adding one thing to another to make it stronger or better” and for me this represents Canary Wharf perfectly as its continuous development is making the area thrive and become wealthier. Canary Wharf is quite separated because of all canals/ channels splitting the area up as a whole and the bridges having to connect the different areas again, therefore Fragmented seemed an appropriate and relatable word to use within my tagline. Hand rendered Visual, using Sketch Up and Watercolour pencils
Proposed Section, using AutoCAD and Photoshop Concept/ Inspirational Images Visual of seating within the Seating Area, using Sketch Up and Photoshop Proposed Floor Plan using AutoCAD and Photoshop
HOSPITALITY DESIGN Countryside Hostel. The brief asked to create a countryside hostel. The main aim of this project was to develop the awareness of atmospheres within the overall design, through the development of different spacial strategies and forms. Once settling on a centralised strategy, I explored three different forms (sumtraction, full volume and separation), in relation to my tagline ‘Fuelled Tranquillity’. ‘Fuelled Tranquility’ seemed a relevant tagline as I found through research that it was important to create areas which people can relax in, but also areas which are buzzing with excitement and energy. Achieving the perfect contrast between the two atmospheres also makes the hostel more appealing to a wider range of visitors. Material Scheme
EXHIBITION DESIGN Beauty Pie. This particular project brief was to create an exhibition space for the make-up company Beauty Pie. When analysing the characterises of a pie itself and linking them to the brand, I came up with the hashtag, #a slice of pie. This hashtag linked to the idea of a slice being a part of something bigger, which I believed related to the company, as it’s a member’s club, and being a member means you are a part of something bigger. The structure of the ‘pie’ itself inspired a centralised spatial strategy. The symmetrical layout represents the symmetrical proportion of the features on a human face. I captured a feeling of luxury and exclusivity in my design to be in keeping with Beauty Pies ethos. Curves symbolise luxury and the enclosed central space was positioned where it is because Beauty Pies members are at the heart of everything they do. The sloping pathways create a sense of hierarchy and guide visitors up to the central area in an assessable manner. Visual / Illustation of the Proposed Exhibition Stand, using Sketch Up and Photoshop.
PRODUCED BY AN AUTODESK STUDENT VERSION 70 Lacquered MDF frame with heavy duty clear 100 laquear finished coat. (width:70mm) Polyurethane upholstered seat and back pads on dense foam padding fixed to fabric covered 1640 1300 MDF panel Painted square mild steel table leg (note this is 100 PRODUCED BY AN AUTODESK STUDENT VERSION different to the other table leg) 70 Matt solid colour plastic laminate on MDF tabletop with visible underside painted and a solid colour core laminate edge (square edge profile) (thickness:50mm) 2110 610 2110 610 2110 610 2110 Pendant lamp hung central to table. Height from PRODUCED BY AN AUTODESK STUDENT VERSION 200 table surface is 1000mm 200 Plan of Booths, using AutoCAD 10670 10670 Recessed Cornice, cladded with Douglas Fir shiplap timber boarding with a white oiled finish on 12mm plywood. 320 320 1870 850 1870 850 1870 850 1870 Douglas Fir shiplap timber boarding (145x 19mm - however 10mm is hidden when the boards are layered on top of each other and therefore 200 200 the widths appeals to only be 2110 610 2110 610 2110 610 2110 135mm) Laquered MDF frame with heavy PRODUCED BY AN AUTODESK STUDENT VERSIO duty clear laquer finishing coat. 10000 (width: 70mm) Pendant lamp hung central to table. 1000mm from the table surface Matt solid colour plastic laminate on MDF tabletop with visible underside 1920 painted and a solid colour core 2560 laminate edge (square edge profile 50mm) Polyurethane upholstered seat and back pads on dense foam padding ESBS GENERAL NOTES: Project name / Site address: fixed Drawing to fabric Title: covered MDF panel. Project no.: Date: 340 · Do not scale this drawing Project 6- Part C Group Plan Project 6C 04/12/19 · Verify all dimensions before commencing work Painted square mild steel table leg 100 and report suspected discrepancies or omissions 100x 100mm Drawn by: Checked by: · All dimensions are in millimeters Client: ESBS SAM Ella Simeon Interiors Recessed Skirting, cladded with 15 Varna Road, KLC School of Design Scale: Revision: SW6 7LB, Douglas Fir shiplap timber boarding Elevation of Booths, using AutoCAD Fulahm, London T:_07746102672 Sheet Number: 001 1:50@A3 PRELIM with a white oiled finish on 12mm PRODUCED BY AN AUTODESK STUDENT VERSION plywood. Notes: Type_Notes
PRODUCED BY AN AUTODESK STUDENT VERSION DETAILED DRAWINGS recessed cornice, cladded with Douglas 100 Fir shiplap timber boarding (145x 19mm) This project was designed to make us think about how joinery is 250 80 with a white oiled finished on 12mm construction and the different detailed drawings which need to be drawn to plywood backing with concealed fixing to 25 framing. illustrate the construction process. Laquered MDF frame with heavy duty Through research into the materials, as well as working out, through 300 clear laquer finished coat. (width:70mm) sketching, the different level changes and how the shadow gap is shown, Pendant lamp hung central to table. provided me with a greater understanding of how elements within the design are proper illustrated within technical drawings. 203 1000mm above the table surface Fabric covered MDF panel (above seat 255 back and ceiling) PRODUCED BY AN AUTODESK STUDENT VERSION Polyurethane upholstered seat and back pads on dense foam padding fixed to 2560 2263 fabric covered MDF panel. 600 Matt slid colour plastic laminate on MDF PRODUCED BY AN AUTODESK STUDENT VERSION tabletop with visible underside painted and a solid colour core laminate edge 1000 (square edge profile) (width:70mm) 250 75x 150mm anodised aluminium fliptop power and data access point to sit flush to table surface. 100 Painted square mild steel table leg (note 340 this is different to the other leg) Cable circulation in this hollow lower leg. Power and data cable from raised floor 187 1220 25 and accessed via 100mm diameter hole 56 PRODUCED BY AN AUTODESK STUDENT VERSION under leg. 70 MDF with 2.5mm smooth rubber sheet Key: finish (Floor and upstand) 100 Douglas Fir shiplap timber boarding Removable 200x 300mm rubber clad 67 Lacquered MDF frame with heavy duty clear lacquer aluminium access hatch sat adjacent to finished coat. inside of this leg. 12 Section of Booth, using AutoCAD 12mm plywood backing 1364 50 50 MDF 69 70 70 67 25 262 600 262 70 88 100 100 88 70 Material junction Detailed Drawing, using AutoCAD 1640 100 19 38 19 140 12 24 Detailed section 1:2 01 131 69 70 material junction detail ESBS Notes: GENERAL NOTES: Project name / Site address: Drawing Title: Type_Notes · Do not scale this drawing Project 6- Part C material junction detail · Verify all dimensions before commencing work and report suspected discrepancies or drawing omissions ESBS · All dimensions are in millimeters Client: Ella Simeon Interiors 15 Varna Road, KLC School of Design GENERAL NOTES: Project name / Site address: Drawing Title: Project no.: Date: SW6 7LB, Fulahm, London T:_07746102672 Sheet Number: 007 · Do not scale this drawing Project 6- Part C Vertical section of booth Project 6C 04/12/19 PRODUCED BY AN AUTODESK STUDENT VERSION · Verify all dimensions before commencing work and report suspected discrepancies or Drawn by: Checked by: omissions · All dimensions are in millimeters Client: ESBS SAM Ella Simeon Interiors 15 Varna Road, KLC School of Design Scale: Revision: SW6 7LB, Fulahm, London T:_07746102672 Sheet Number: 003 1:20@A3 PRELIM PRODUCED BY AN AUTODESK STUDENT VERSION
Visual illustrating proposed cafe design, using Sketch Up and Photoshop Concept/ Inspirational Images Materials used within cafe Visual illustrating proposed cafe counter using AutoCAD and Photoshop
COMMERCIAL DESIGN Fulham Palace Garden Centre. Materials used around the Retail Sales Point. Sketch illustrating the retail sales point The brief was to reconfigure the Fulham Palace Road entrance, so it provided flexible and appropriate access to both parts of the business, The Palace Gardener and Glasshouse Café. As commercial designs main focus is to influence human behaviour and experience, my initial interpretation was to create a space which had a strong link between the retail space and the cafe, by ensuring there was a natural flow from one zone to the other. Additionally, whilst providing a secure flexible solution, which allowed the zones their own entity. My intention for the space was to celebrate the existing structure and enhance the visitor interaction of the surrounding environment. Taking inspiration from the Surrounding area, the cells and leave of a Plane tree, the local tree, provided an appropriate visual representation of how the community both celebrates individuality and the value of working together, this influenced my tagline ‘balanced unity’. Proposed Plan for The Palace Gardener and Glasshouse Cafe, using AutoCAD
Concept/ Inspirational Images Rendered Plan, using Auto CAD and Photoshop, Completed by another member of my team. Visual, of propose Main Area, using Sketch Up and Photoshop. Completed by myself and another team member.
COMMERCIAL DESIGN Neuro Kinex. (Group Project) Our intention with this project was to propose a creative but budget- conscious design that responds to the needs of staff and visitors and creatively communicates and represents the needs, values and aspirations of the clients, in this case children with paralysis. Therefore, it is crucial that the design was adaptable and suitable for the physiotherapeutic exercises that would be carried out in the space. Some of the brief ’s specifications included a breakout space for additional portable rehabilitation, an area for family and friends to sit when the children are in their session, a flexible meeting room and added storage for equipment. From extensive research into sensory experiences, we were able to focus on creating an immersive and dynamic experience for children of all ages coming to Neurokinex. Our inspiration came from our desire to combine dynamic structures with linear forms to create a sense of security and divide spaces. Channelled vitality, our tagline, expresses the notion of bravery and perseverance of the patients of Neurokinex. To heal physically, one must first recover mentally: therefore, our concept expresses the integral interlinking and relationship between body and mind. Being able to bounce ideas of one another and communicating cohesively as a team on this project allowed our final proposed design to be more thought through because of the varied inputs in the early stages of the design development. This resulted in a more defined and developed final design proposal. Being able to bounce ideas of one another and communicating cohesively as a team. Visual, of proposed Paediatric Area, using Sketch Up and Photoshop. Completed by myself and another team member
Concept/ Inspirational images Visual, illustrating proposed bar, using Sketch up and Photoshop Sketch development
HOSPITALITY DESIGN Carousel, London The focus of this brief was based on how living, working and communication has transformed in recent years and is expected to change further in the future. Within our ever-changing world, flexibility within design is crucial, as things are constantly evolving. With the client, Carousel, being a culinary creative hub with an ever-changing line- up of international guest chefs providing breakfast, lunch and dinner. As well as offering a variety of cooking and creative master classes. No two days are ever the same. Therefore, the question that needed answering and resolving was ‘How can a design proposal reflect a consistently Rendered Section AA, using Auto CAD and Photoshop changing atmosphere?’ When regarding foodservice as a theatrical performance it encourages restaurants to use staff (actors), and physical evidence (props and sets) to enhance the customer experience. If, however, the customer is seen as a participant in the show, then the restaurants’ role becomes one of providing the space in which the experience is co‐ created; a stage on which the customer is the star, and the staff, the supporting cast. With all this in mind my concept evolved with the idea that bringing theatre and drama to the meal through all elements of the experience, creates an excitement and originality. This seemed appropriate when thinking about the word ‘Carousel’ and how it’s an element of a funfair which in itself are quite theatrical and exciting. Additionally, a theatre is constantly revolving and changing, much like Carousal and the world. Rendered Section BB, using Auto CAD and Photoshop
Ella Simeon Design
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