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Powering your healthiest life
2019
The ultimate live-better
guide for women 35+.
Prevention is a dominant
GET MORE ENERGY NOW
R
APRIL/MAY 2018
leader in the health and BOOST YOUR
METABOLISM
DEEP CALM
IN 4 SMART
8-WEEK PLAN MOVES
wellness space, across print,
New science shows how
to lose weight for life!
20
BREAK YOUR
BAD HABITS
FOR GOOD
LOVE YOUR AGE!
online and social media,
ways to SIMPLE FIXES
cancer-proof FOR FOOD
your life CRAVINGS
HOW TO GET A
BEAUTY TRICKS SHARPER BRAIN
that take years off
delivering authoritative NATALIE
BASSINGTHWAIGHTE
“I’m havingPOWERING
the
best time at 42”
YOUR HEALTHIEST LIFE
BODY BENEFITS
OF CHOCOLATE
Are non-dairy
milks better
information, expert advice,
R
for you?
AUGUST/SEPTEMBER 2018
GET Love your age!
PREVENTIONAUS.COM. AU
SPECIAL REPORT
plus fresh and simple tips MORE
HAPPY • HEALTHY •NO MORE
CONFIDENT
DIETS
Stay lean
ENERGY! for life!
for healthy living. 4 WAYS TO BEAT FATIGUE 15 WAYS
TO MORE
'ME' TIME
INSTANT
GET MORE ENERGY!
CALM
Stress less
in 60 seconds
The hidden
health trap
after 40
Are you
Feel better,
at risk?
look better!
NEW
SCIENCE
Beautiful skin
in a tablet?
Gentle moves to stay firm & fit
PREVENTIONAUS.COM. AU
MARTA
DUSSELDORP
“We put too much 04
$7.50 NZ $7.99
AUG/SEPT 2018
pressure on being happy
all the time. It’s OK to
just be content.”
9 preventionaus.com.au
3
3133988 000691
0
PV15_001Cover.indd 1 6/5/18 1:00 PM
We stand by science Our readers come to us for • Authenticity • Reliability • The confidence we bring to our work We deal in facts, not fads. We demand scientific evidence backs up everything we say. Our commitment: Real content from trusted sources
Prevention is produced by Australia’s
fourth-largest publisher, nextmedia,
best known for its portfolio of iconic
special interest publications.
specialises in targeted,
meaningful content to specific
interest groups. We have the expertise
and publishing skill to drive deeper,
better, and more personalized
engagement.
Prevention is also a global brand, and
we publish it under license from
Hearst in the US. We enjoy the global
resources of their worldwide network,
with sister magazines such as Red,
Good Housekeeping, Redbook.
Reaching over 440,923 consumers per month 130,000 print readers per issue 33,500 online visitors per month 275,000 social connections Prevention’s targeted approach means that you are reaching a qualified audience. and not paying a premium for big numbers that aren’t open to your message. We deliver an engaged audience that sees ads as inspiration, not an interruption. Source: emma April 2018, Google Analytics
On average 53% of On average 78% of
Prevention readers Prevention readers
DO NOT
A unique audience
DO NOT
read other read other beauty
health titles or fashion titles
They aren’t reading
other health or
beauty titles
POWERING YOUR HEALTHIEST LIFE
GET MORE ENERGY NOW
R
R
AUGUST/SEPTEMBER 2018
APRIL/MAY 2018
BOOST YOUR DEEP CALM GET SPECIAL REPORT
NO MORE
METABOLISM
8-WEEK PLAN
IN 4 SMART
MOVES MORE DIETS
Stay lean
New science shows how
to lose weight for life! ENERGY! for life!
20
4 WAYS TO BEAT FATIGUE
BREAK YOUR 15 WAYS
BAD HABITS TO MORE
FOR GOOD 'ME' TIME
INSTANT
LOVE YOUR AGE!
GET MORE ENERGY!
ways to SIMPLE FIXES CALM
cancer-proof FOR FOOD Stress less
your life CRAVINGS in 60 seconds
HOW TO GET A
BEAUTY TRICKS SHARPER BRAIN
The hidden
that take years off health trap
after 40
BODY BENEFITS Are you
NATALIE OF CHOCOLATE
Feel better,
BASSINGTHWAIGHTE at risk?
“I’m having the Are non-dairy
best time at 42”
look better!
milks better NEW
for you? SCIENCE
Beautiful skin
Love your age!
in a tablet?
Gentle moves to stay firm & fit
PREVENTIONAUS.COM. AU
PREVENTIONAUS.COM. AU MARTA
HAPPY • HEALTHY • CONFIDENT DUSSELDORP
“We put too much 04
$7.50 NZ $7.99
AUG/SEPT 2018
pressure on being happy
all the time. It’s OK to
just be content.”
9 preventionaus.com.au
3
3133988 000691
0
PV15_001Cover.indd 1 6/5/18 1:00 PM
Source: emma February 2018
Meet Ms Prevention...
She is active, curious and cashed-up.
She has the time and resources to spend
Did you money on herself
know?
She is actively taking steps now to stay healthy
45%
in the future
own their own She is twice as likely as the average woman
home* to enjoy shopping for cosmetics and regards
makeup as an essential part of her daily
41% routine (Emma Dec 17)
are empty nesters* She tries to eat well, exercise regularly and is
eager to learn about the latest innovations to
75% help her feel fabulous
say quality is She likes to talk to friends about what she’s
more important read in magazines
than price*
Women 40+
are more likely to
Women in midlife are a rich new read magazines than
vein of opportunity… Is she in your
go online, listen
to the radio or go
brand’s blind spot?” to the movies
(GAME CHANGERS IPSOS)
- JWT Elastic Generation: The Female Edit, 2018
Source: emma May 2017
Health &
medical
Delivering health & medical news
from quick tips to in-depth reports on
breakthroughs, innovations and treatments
88%
of Prevention
readers are taking
steps now to stay
Our journalists are renowned for their depth of research. Their work has been
healthy in
honoured with multiple awards: • Magazine Journalist of the Year • Winner, Excellence in
Nutrition Journalism Award • Finalist, United Nations Peace Awards • Finalist, Human Rights Awards
the future
Source: emma November 2017
Fitness
The latest on fitness news, products and
fast and easy workouts
Prevention
readers are 80%
Our readers have the need and more likely than
average to have
the ready cash to buy premium attended a yoga or
pilates class in the
athleticwear and sports shoes past 4 weeks
- editor, Andrea Duvall
Source: emma November 2017
Beauty
We cover latest beauty trends and
innovations within skin care and hair
Prevention’s audience wants to know about the latest
scientific advances in skin care. They are hungry for
beauty knowledge targeted at their age, and we augment
the advice in the magazine, with a monthly beauty
e-newsletter to answer their beauty questions
- Beauty editor, Cecily-Anna BennettFood & nutrition The latest on food and nutrition including timesaving, healthy and delicious recipes, and practical advice about eating for optimum health. Our staff dietitian reviews the latest products on the market and works with us on our recipes so readers can feel confident that we’re about facts not fads
Mind & body We provide practical advice on easing everyday stress, improving sleep and enhancing concentration. And we offer simple tips to boost happiness.
Wellness travel
Did you
know?
Our readers
are more
likely to take
multiple
short breaks,
Our audience is hungry for calm, for balance, for optimal health. visit new
They’re interested in combining travel with wellness. In 2019 places, go on
trips where
wellness travel will become an additional pillar in every issue. everything is
organised for
We’ll give readers information on the best wellness courses and them.
workshops in Australia and the Asia Pacific region. As well as
showcasing what goes on at some of these retreats, we will share
insights from leading teachers and guides.a total solution Using our creative team’s audience insights and depth of experience, we are able to create compelling stories that drive engagement and consumption. Working with you, we can design a strategic campaign that drives maximum engagement and visibility for your brand.
introducing
Genome. One
THE BRIEF: To drive awareness of their genetic
testing service and increase enquiries. As a
subsidiary of The Garvan Institue of Medical ENGAGING NATIVE CONTENT
Research it was essential this campaign was introducing consumers to the benefits of having their genes
approached correctly with a trusted partner. sequenced and driving them to the Genome. One website
Content appeared at top of home page and was shared in
The results exceeded the client’s expectations. our weekly e-newsletter
IN PRINT Advertorial to raise brand awareness. An eight-
page editorial feature in the following issue quoted their experts
Empowering
your health decisions
Your genes are one part of your health story.
Your health is shaped by a complex relationship between a
range of factors including your lifestyle, your environment and
your genes. Your genes carry critical information that influences
your risk of developing diseases such as cancer and heart
disease and your body’s response to medications.
Be proactive and make timely, informed decisions GoExplore™ gives you additional insights into
about your future health
SOCIAL MEDIA
your health that you and your doctor may use
Understanding your genetic health risks (how your to make timely informed health decisions.
genes affect your chance of getting a disease) may This knowledge can give doctors the potential
empower your doctors to better manage your health. to treat, manage, monitor or even prevent
conditions before they develop.
GoExplore™ analyses your DNA and assesses
your genetic risk of developing: The information from GoExplore™ may help your
doctors personalise and tailor medication plans
• 31 types of cancers
AMPLIFICATIONPosted on the Facebook
based on your genetic profile.
• 13 heart conditions
• 8 other inherited conditions Your results may be relevant to your family
• as well as your likely response to 220 members by providing them with insights into
prescription and over-the-counter medications. their own inherited health risks.
Learn more at www.genome.one/meet-your-genes
channels of Prevention and carefully selected
If you or your doctor* have any specific questions please contact us on:
Ph: 1300 466 631 Email: enquiries@genome.one
communities within nextmedia’s broad stable.
*GoExplore™ requires a referral from a doctor.
GoExplore™ is provided by Genome.One, a wholly owned subsidiary of the Garvan Institute of Medical Research.
Untitled-3 1 7/06/2018 9:21:00 AMClearskincare Clinics
THE BRIEF: To boost their client base. The incentive
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resulting takeup rate was higher than any other
ENGAGING NATIVE CONTENT written
lifestyle platform the client used. by one of our editors who described what it was like to
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TESTIMONIAL The Prevention team developed a campaign across SOCIAL MEDIA
their print, digital and social platforms that fell within our budget and
exceeded our expectations. The team were always very helpful and AMPLIFICATION
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IN PRINT A combination of full page brand ads and educational communities
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ADVERTORIAL
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First Before After
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Dr Philippa McCaffery, Clinical Director
To redeem your free treatment please call and quote ‘Magazine’
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clearskincareclinics.com.au clearskincareclinics.com.au
PV0618_Clearskincare_FP.indd 90 19/4/18 12:21 pm
Seminar.
2018-06_Laser Underarm Prevention.indd 1 29/05/2018 4:03:33 PMModibodi
THE BRIEF: To promote Modibodi’s range of hi-tech
underwear and swimwear, designed to protect
women from light incontinence issues. The client was
looking for a credible voice to educate consumers on
how the product works and its unique selling points. ENGAGING NATIVE CONTENT
An article explaining the virtues of wearing protective
underwear that was stylish and secure was posted on
home page of website
ADVERTORIAL
A fresh
take on
feeling
good
What if there was a beautiful and
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n No itchy uncomfortable feeling
SOCIAL MEDIA AMPLIFICATION
like with pads & liners
n Save money and time – no need to
storewide*
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n Light through to heavy absorbencies
available Use code
Try Modibodi today! Thirty day risk-free trial 'preventionjuly15'
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The story was shared on our social media The offer was
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broadcast out to all relevant social media communities
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PV0718_ModiBiodi_FP_rev.indd 58 4/6/18 9:01 am
within nextmedia
A SOLUS eDM with a Modibodi redemption offer was sent to
IN PRINT Prevention’s editorial team our database of 14,000+ subscribers. This was also promoted
worked with Modibodi to create credible via social media channels.
and educational content. It included a • Sampling at Prevention event including Modibodi
code to redeem a discount offer. redemption offerReader
events Event sponsorship
GOLD SPONSORSHIP
• Naming rights to the event,
ie Prevention/Your name
SILVER SPONSORSHIP
• Editorial article in mag
• Event goodie bag sampling
Positive Ageing Seminar
• 1 full page ad in mag
POSITIVE AGEING SEMINAR SERIES • Editorial feature in magazine
• Social media promotion
• Skin of website
Over an elegant high tea, leading health experts and celebrities • Logo on media wall
• 2 full page ads in mag BRONZE SPONSORSHIP
share health and wellness strategies with 200 readers. Speakers
at past events have included Michelle Bridges, Sandra Sully, • Social media promotion • 1 full page in mag
Rebecca Gibney, Nicole Livingstone and Dr Joanna McMillan. • Trialling opportunities • Event goodie bag sampling
• Event goodie bag sampling
• Logo on media wall
Positive
Ageing
SEMINARS
2018Subscription
prizes
Premium exposure for your brand -
IN PRINT Double-page spread promoting your offer.
NATIVE CONTENT Homepage promotion of the offer for 8 weeks.
ONLINE On social media Promotion of offer across Facebook and InstagramRate card Prevention Digital
PAGEVIEWS – 165,608
Print rate card UNIQUE USERS – 33,500
100% Monthly Buyout - $5,500 + gst
VOLUME CASUAL 3X 6X 12X (includes Leaderboards, MRec and Skins)
DISCOUNT 5% 10% 15%
NATIVE CONTENT - $9,750 + gst
Full Page 7950 7555 7155 6760
· 1 x custom-written article that appears across all our
DPS 15900 15105 14310 13515 digital platforms:
Half Page 5655 5375 5090 4810 · Home page of preventionaus.com.au for 2 weeks, a
Third Page 4440 4220 3995 3775 further 2 weeks alongside relevant topic-themed stories
· Inclusion in Prevention Weekly e-newsletter
IFC 20995 19945 18895 17845
· Boosted Facebook post
OBC 10500 9975 9450 8925
PREVENTION WEEKLY E-NEWSLETTER -
IBC 9690 9205 8720 8235
$1,500 + gst (Wed – 7am)
BEAUTY MONTHLY E-NEWSLETTER -
$1,500 + gst (Fri – 5pm)
· Prevention’s E-newsletter Sponsorships include
2 x Leaderboards and 1 x Mrec
SOLUS EDM -$2,500 + gst
· sent to 12,000+ engaged health and wellness consumers
For more information, contact your Prevention representative today:
Melissa Fernley Bianca Rampal Rose Pamilar
Phone: (02) 9901 6191 Phone:(02) 9901 6327 Phone: (02) 9901 6164 Prevention Social
Mob: 0416 010 274 Mob: 0400 540 180 Mob: 0414 239 437 BOOSTED FACEBOOK POST - $3,000 + gst
mfernley@nextmedia.com.au brampal@nextmedia.com.au rpamilar@nextmedia.com.au Prevention Facebook Followers – 262,000+Advertising schedule 2019/2020 ISSUE BOOKING DEADLINE MATERIAL DEADLINE ON SALE DATE Dec/Jan 2019 4 October 2018 11 October 2018 8 November 2018 Feb/Mar 2019 29 November 2018 6 December 2018 7 January 2019 Apr/May 2019 29 January 2019 4 February 2019 4 March 2019 Jun/July 2019 28 March 2019 4 April 2019 6 May 2019 Aug/Sept 2019 23 May 2019 30 May 2019 1 July 2019 Oct/Nov 2019 25 July 2019 1 August 2019 2 September 2019 Dec/Jan 2020 26 September 2019 3 October 2019 4 November 2019 Feb/Mar 2020 21 November 2019 28 November 2019 6 January 2020 Apr/May 2020 23 January 2020 30 January 2020 2 March 2020 Jun/Jul 2020 25 March 2020 1 April 2020 4 May 2020 Aug/Sept 2020 21 May 2020 28 May 2020 29 June 2020 Oct/Nov 2020 23 July 2020 30 July 2020 31 August 2020 Dec/Jan 2021 24 September 2020 1 October 2020 2 November 2020 Sizes PAGE SIZE TRIM (mm) TYPE (mm) BLEED (mm) Double Page Spread 412 x 275 402 x 245 422 x 285 Full page 206 x 275 176 x 245 216 x 285 Half horizontal 136 x 206 106 x 176 146 x 216 Third vertical 275 x 68 245 x 38 285 x 78
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