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IE RE DESIG
RR N
portfolio
A
S
DESI NS C
CAR RE D
sarah carriere
G
RI E
2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 2020 202
RE
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IE IGN
S CARR
E R E D E SIG
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03 the lab 15 lotus laser bar
S
C
brand identity brand identity | art direction | marketing
CAR RE D
GNS
06 reesor ridge 18 link
editorial editorial | photography | typography
RI E
09 vice 21 art + tattoo
S I
brand identity brand identity
E
12 artichoke 24 the good stuff
D
editorial | art direction editorial | photography
E
ES
27 median
R
RI E IGN brand identity | art direction
S CA R
THE LAB BRANDING
the lab
BRAND IDENTITY
The Lab is a new photography studio located in
Vaughan, Ontario. The brand identity is inspired
by urban/streetwear brands. The idea of using a
simple text, in order to make a sleek look. Minor
adjustments, such as tilting the text on an angle,
and adding rounded corners to the squares create
this “cool but not trying to be cool” look, while
being approachable at the same time.
With carefully selecting only black/white for the
colour palette, this combination of old and new
is created; combining traditional, with a current
urban feel.
Adobe Illustrator | Adobe PhotoShop | Adobe InDesign
Photography by Pexels/UnSplash
Designed under Impact North Agency
2020 3
THE LAB BRANDING 2020 4
THE LAB BRANDING 2020 5
TITLE E D I TO R I A L
reesor ridge
EDITORIAL
This 28 page booklet was designed for showcasing
the amenities Reesor Ridge has to offer at their
Wismer location, under Treasure Hills company.
Warm beige colours are used throughout, following
the brands preexisting identity.
Adobe InDesign | Adobe Illustrator
Photography by Pexels/UnSplash
Text by Treasure Hill
Designed under Impact North Agency
2020 6
REESOR RIDGE E D I TO R I A L 2020 7
REESOR RIDGE E D I TO R I A L
Each home at Reesor Ridge is designed to elevate Unlock your life’s potential and discover everything
and enrich your life. The design is in the details
the key to
you have been searching for. Reesor Ridge at
REESOR RIDGE
REESOR RIDGE
and every single element in every home has been Wismer will offer the lifestyle you deserve. Located in
a life of luxury
TREASURE HILL
TREASURE HILL
thoughtfully planned to create a space you will Markham in the established community of Wismer
love both aesthetically and practically. Inside and
out, careful attention has been placed to ensure
better living Commons, you will be situated in the ideal place
for convenience and comfort. Reesor Ridge is your
you live in your dream home. key to better living.
area of expertise
Located at Major Mackenzie Road, west of
Markham Road, Reesor Ridge merges luxury
living with ultimate convenience. Discover living
near Markhams most popular recreation centres,
restaurants, shops, schools, and more.
REESOR RIDGE
REESOR RIDGE
neighbourhood
TREASURE HILL
TREASURE HILL
FAMILY FRIENDLY
At Reesor Ridge, the surrounding landscape
is ideal for you and your loved ones, offering
close access to all the places you need including
prestigious schools, parks and recreational fields,
family friendly restaurants, and so much more.
When you live at this convenient location, you will
be able to enjoy everything life has to offer and
School Dining
make the most of your neighbourhood. Shopping Bus Station Parks
SHOPPING AMENITIES IN MARKHAM
Markham is home to the popular shopping centre,
the art When everything comes together, from the details to the
REESOR RIDGE
REESOR RIDGE
Markville Mall, which encompasses over 160 stores location, a home is elevated. Reesor Ridge in Markham
TREASURE HILL
TREASURE HILL
and services and is located just a short drive from is a community where residents can feel comfort
Wismer Commons. Plus, there are tonnes of local
shops and retail stores in the many plazas across the
of living knowing that the surrounding area is established and
packed with amenities. From retail centres, to big box
city for you to enjoy. 2020 stores, to public transit, to greenspace, there is not a
single element that is missing.
2020 8
\@ ~
VICE BRANDING
News Entertainment Watch More + Search
Subscribe for all things vice vice
Your email here Subscribe
Justin Lowrer 12/10/2020
POSTSECONDARY TRENDING HEALTH
With online school for most post-secondary students for the
duration of the year (and possibly longer) using a...
Let s be blunt.
Visit Instagram Profile
vice We are BACK with a brand new visual identity. Visit
CLIMATE Pride Interview Docs our site for more info!
2020 10VICE BRANDING 2020 11
A RT I C H O K E E D I TO R I A L
artichoke
EDITORIAL | ART DIRECTION
Artichoke is a digital magazine, publishing monthly
issues about art students for art students at York
University.
I joined the design team in 2019, and am now
currently the Design Editor. I supervise a team
of 20 students; organizing assignments, giving
feedback, and editing all designs. I work closely
with the Editor-in-Chief, however I am the acting
Art Director.
Adobe InDesign
Photography by myself, Artichoke Photography Team, & Pexels/UnSplash
Text by Artichoke Writing Team
Designed for Artichoke Magazine of Winters Free Press
2020 12A RT I C H O K E E D I TO R I A L 2020 13
A RT I C H O K E E D I TO R I A L
IV ARTICHOKE CREATIVE V 68 ARTICHOKE LIFESTYLE 69
NOVEMBER
02 25, 26, 27 25
Minecraft Monday/Club Penguin Dance Innovations Christmas Day
8-10pm VIA Discord 7pm VIA dance.ampd.yorku.ca Holiday
VOLUME 10 NOV / DEC 03 26 31
ISSUE 03 2020
The Department of Cinema and Media Arts presents: Murder Mystery Holiday Edition New Years Eve
A Round Table on the Art and 8-11pm Holiday
Politics of Black Cinema in Canada
2:30-4pm VIA Zoom
25
06 AMPD Student Social
The Art of
4-6pm
nov/dec
WE ALL KNOW the person. The one who On the other hand, as I read through this
Paint Night with Bob Ross seems to be doing EVERYTHING. They are supposed perfect person the awe was mixed
8-11pm VIA Zoom doing well in school, they have got great with a sense of dread. Because no matter
nov/dec 26 extracurriculars, they probably play some what they may have you believe, no one is as
instrument, AND they seem to have a list put together as they seem. That person you
09
Taking On
Rockin Around the Winters Tree (DJ Set) of hobbies they somehow find time for on see flawlessly balancing 6 classes, a constant
CALENDAR
8-10pm VIA Zoom top of their social life. At times, we might ongoing project, and being a club leader is
AMPD Drop-In Event be inspired by them and at other times, we that way because their anxiety refuses to let
4-6pm
might dismiss them as a workaholic. Either them sleep unless they are taking on more
30
Too Much
way, I am almost certain each and every one and more every passing semester. The other
of us would agree that description sounds one in multiple productions in and outside
13 Word Night
8-10pm VIA Zoom
like someone we would aspire to be. of school, with a flourishing social life and
Virtual Game Night
8-11pm VIA Zoom, Quiplash
DECEMBER
16 02 ROSHNI NAYAR
Minecraft Monday/Club Penguin Karaoke Night
8-10pm VIA Discord 8-11pm VIA Zoom
18 08
Karaoke Night Turn Up the Stove
8-11pm VIA Zoom 8-9:30pm VIA Zoom
24 19
Disney/PJ Movie Night Exams begin
8-10pm VIA Discord Good luck everyone!
VI ARTICHOKE CREATIVE VII 50 ARTICHOKE MENTAL
CREATIVE
HEALTH 51
BY
SHAHD GONEID & KARRIEM MERGHANI
THE HERO’S JOURNEY is a However, while some will gain a
• Our journey with
common theme found in most sense of mastery over their lives,
COVID: Embracing a
Active Minds -
stories which consists of a series of others will experience adverse
new reality
stages that a hero must undergo. effects on their mental well-being.
In it, the hero embarks on an The substantial effect the pandemic
adventure and is presented with a has had on our mental health is
Our Journey with COVID trial they must overcome, leading
to their victory and eventual
due in part to its unpredictable
nature, which has kept us in a
transformation. constant state of shock. Losing
HAPPY
our loved ones, losing our homes,
While studying, taking your finals, and @wintersscouncil on Instagram,
In our story, we are presented with having income streams dry up,
putting the final touches on end-of- Facebook and Tik Tok to stay up-to-date
trials that test our ability to adapt living in fear of exposure, and
term assignments (during a worldwide on all things Winters! This welcoming
and survive. Some of these trials being quarantined can all lead to
pandemic, no less!), make sure to take community can truly become a second
ABOUT ACTIVE MINDS
NOVEMBER-DECEMBER,
are beyond our control, akin to us feeling unstable and uncertain,
breaks, and allow yourself to rest. Zoom home to all AMPD and Education
a wheel of fortune. In tarot, the which can make us vulnerable
University can be especially taxing, and students whether you are physically
Wheel of Fortune symbolizes that to an array of psychological
your health (both mental and physical) on campus or not, so check out our BY
change is the only constant in life, disorders like depression,
should be prioritized. You are worth it. November-December calendar of virtual JULIA DI PARDO
with cycles of both joy and grief. anxiety, and posttraumatic stress
WINTERS!
You deserve it. events if you are looking to feel more
On our life’s journey, the current disorder. More commonly, we
connected to our vibrant community!
pandemic is one of the many tests may experience distress reactions
LETTER FROM THE EDITOR During the Holiday season, make sure
THE ACTIVE MINDS Chapter at York University we are presented with. However, from sleep disturbances to anger,
to similarly look after yourself, and Thank you so much for reading (we
was established in 2012. Our club is affiliated with Website: while we have little control over demoralization, lack of safety and
remember that it is more than legitimate appreciate you!) and keep your eyes
the larger nonprofit organization in Washington, www.amyorku.ca it, what we can control is how we security, and substance abuse
to feel off during this time. This season peeled for our exciting upcoming 2021
D.C. Ever since becoming a recognized group on respond to it. (Morganstein & Ursano, 2020).
can be hard for many in non-COVID issues!
campus, it has been our objective to advocate for Email: All these feelings can arise from
2020 HAS CERTAINLY been a difficult And, of course, a special thanks to YOU circumstances, and the restrictions of
mental health awareness. Our executive team amyork@yorku.ca the fear that our sense of identity
year both in and outside of the Winters the readers! Truly. We would not be here this year’s celebrations certainly will not Take care. The Covid Impact
works all year round to provide students with and purpose are under threat,
community. However, I am so proud of without you. help those in more vulnerable situations.
resources and engaging events to help keep our Instagram: as the pandemic has disrupted
this team, and of what we have been able Whatever the circumstances - your Warm Regards, Common to all disasters is the way
minds and bodies active, some of which include @yuactiveminds our perceived role within the
to publish during this time. Take a look at our pieces this month feelings are valid and you do not have to they uproot economies and disrupt
Paint Night, Pet Therapy and Human Library. If community (Makwana, 2019).
crafted by our incredibly talented plaster on a smile for your peers’ benefit. Laura Bourbonnais lives, which in turn puts a heavy
you are interested in joining our club and would Facebook: To cope, we might live in denial,
I would not have been able to put writers and designers - they address Take care of yourself. You matter too! Editor-in-Chief Winters Free Press burden on people's mental health.
love to get involved, please visit our website and facebook.com/activeminds.yorku/ attempting to escape reality, which
together and promote these three a variety of relevant topics namely Winters College Council Most of us will inevitably recover
social media pages. would only worsen our mental
beautiful issues without our wonderful mental health and resources on campus, That said, we have a wonderful Winters following a disaster and adapt to a health.
Assistant Editor Teagan, our talented maintaining anti-racist practices, College Council community that has new way of life. As human beings,
Design Editor Sarah, our savvy Social keeping up with online school, been putting on virtual events these the ability to adjust to even the We can heal by embracing change
Media Coordinator Breagh, and our celebrating the holidays, and looking last few months and will continue to most difficult of circumstances is and regaining a sense of purpose
dedicated team of writers and designers! forwards to the uncertainty of 2021! do so in the new year so follow them embedded within our very nature. better suited to our circumstances.
2020 14L OT U S L A S E R B A R BRANDING
lotus laser bar
BRAND IDENTITY | ART DIRECTION | MARKETING
Lotus Laser Bar is a hair removal company located
in Toronto, Ontario. I created a custom brand
identity, digital content, and am the social media
manager.
Inspired by the softness of the lotus flower, shades
of pink are prominent throughout.
Adobe Illustrator
Photography by Pexels/UnSplash
Designed for Lotus Laser Bar
2020 15L OT U S L A S E R B A R BRANDING 2020 16
L OT U S L A S E R B A R BRANDING 2020 17
LINK E D I TO R I A L
link
EDITORIAL | PHOTOGRAPHY | TYPOGRAPHY
This magazine showcases photography, custom
typography, and a streetwear aesthetic. The
primary focus is on the photography, as link is all
about wearing clothing that you want to wear.
This 72 page project allowed myself to explore
working with various models, create a print
publication, and design custom typography.
Adobe InDesign | Adobe Illustrator
Text by myself, & various authors
Designed for YSDN 3011 Editorial Design
2020 18LINK E D I TO R I A L 2020 19
LINK E D I TO R I A L
LINK THE MAGAZINE - 12
ITS HONESTLY
WHATS ON THE
OUTSIDE THAT
COUNTS IN THIS
WORLD
LINK THE MAGAZINE - 24
ISSUE 1
2020 20A RT + TAT TO O BRANDING
art + tattoo
BRAND IDENTITY | ART DIRECTION
This project was to create a brand identity and
implement it throughout a festival, making all
works bilingual (English and French).
The identity for this art and tattoo convention
was blue gradients, with white seamless drawings
throughout. Ranging from logos, to pamphlets, to
passes, and more.
Adobe Illustrator | Adobe PhotoShop | Adobe InDesign
Designed for YSDN 3004 Communication Design 2
2020 21A RT + TAT TO O BRANDING
4PM- 1AM | 16H - 1h
Gare Windsor, MTL
GENERAL ADMISSION | ADMISSION GÉNÉRALE
BOOKING ID | NUMÉRO DE RÉSERVATION
0098348913
12PM - 1AM | 12H - 1H
18+
Gare Windsor, MTL
GENERAL ADMISSION | ADMISSION GÉNÉRALE
BOOKING ID | NUMÉRO DE RÉSERVATION
0932738401
12PM - 8PM | 12H - 20H
Gare Windsor, MTL
GENERAL ADMISSION | ADMISSION GÉNÉRALE
BOOKING ID | NUMÉRO DE RÉSERVATION
0192465839
DESIGN SARAH CARRIERE YSDN 2019
Gare Windsor
arttattoomontreal.com
2020 22A RT + TAT TO O BRANDING 2020 23
The
THE GOOD STUFF E D I TO R I A L
Good
the good stuff
EDITORIAL | PHOTOGRAPHY
The Good Stuff is a cookbook with a strong focus
on plant based and simple recipes. Using original
Stuff
recipes, and food photography, the layout of this
book is simple yet elegant.
Adobe InDesign
Designed for YSDN 4005 Book Design
2020 24THE GOOD STUFF E D I TO R I A L 2020 25
THE GOOD STUFF E D I TO R I A L
Pakora Thai Coconut Soup
Serves 12 | 30 mins Serves 3 | 30 mins
Preheat oven to 425°F. 1 can (15oz) green peas Heat coconut oil on medium in a large pot. Add 1 can (398 ml) coconut milk
minced garlic. Shred carrot, and add to pot.
1 carrot 2 cups vegetable broth
Drain and rinse the green peas, place in a medium
sized bowl. Peel and chop the potatoes into bite 2 white potatoes In a separate pot, add water to boil. Cook rice 200g rice noodles
sized pieces, roughly chop the onion, peel and shred noodles fully through. Drain, and set aside.
the carrot, and add all to the peas. 1 white onion 1 carrot, shredded
1/2 cup chickpea flour Add curry paste and lime juice to large pot. Pour in 2 cloves of garlic, minced
In a separate bowl, whisk together tumeric, curry, the can of coconut milk, and vegetable broth. Stir
cumin, garlic, onion powder, baking soda, and 2 tsp tumeric thoroughly. Add tumeric, ginger, onion powder, and 1 tbsp coconut oil
chickpea flour. Add cilantro, and 1/4 cup of water, 2 tsp curry salt. Bring to a bowl, and simmer for 10 minutes. 1 tbsp lime juice
whisk until a liquid paste is made. Remove from heat.
1 tsp cumin 1 1/2 tbsp curry paste
Add the chickpea paste to the vegetables, and hand 1 tsp cilantro paste Place soup in a bowl, add cooked rice noodles. Top 1 tsp tumeric
mix together until thoroughly combined. with Thai basil for garnish. Serve hot.
1 tsp garlic powder 1 tsp ginger
In a greased pan, place 1/4 cup scoops of the pakora If you are making this advance or saving leftovers, do not place the
1 tsp onion powder rice noodles into the soup to store. They will swell, and there will be 1 tsp onion powder
mix. Baked for 10 minutes, flip each pakora, and
no liquid left.
bake another 10 minutes. 1/2 tsp baking soda Pinch of salt
Rice noodles can be subbed with flat wheat noodles. Thai basil can
Serve with Cilantro Mint Chutney (page 72) be subbed with fresh cilantro Thai basil for garnish
Starters 33 Mains 51
Cilantro Mint Chutney Cumin Mayo
Chia Seed Pudding
Vietnamese Fresh Wrap
Serves 6 | 20 mins
Individually soak the rice paper wraps until they are 6 large rice paper wraps
not longer hard.
1 block of tofu
1 cup | 5 mins
Cut the tofu in skinny but length size pieces. Cut 1/2 cucumber
the cucumber in a similar shape. Peel, and grate the
carrot. 1 carrot
2 cups cooked vermicelli
Using a softened wrap, place a couple pieces of tofu,
cucumber, carrot, and a small handful of cooked 1/2 cup fresh mint (opt)
vermicelli in the centre. Add the mint and cabbage if 1/2 cup cabbage (opt)
you are using it. Fold the wrap lengthwise, close on
both slides, and fold again firmly to contain all the
ingredients within the paper wrap. Repeat again with
the other 5 wraps. Serve chilled.
Dip with Spicy Peanut Dip (page 74) or Sweet Chile Sauce (page 77)
1 cup | 5 mins
Mains 45
2 cups fresh cilantro 1 cup vegan mayo
1 cup fresh mint 2 tbsp cumin
In a food processor add all ingredients plus 1/4 cup Use a small bowl, and combine all ingredients.
2 garlic cloves water. Once combined, serve chilled. Refrigerate until use. 2 tsp garlic powder
Serves 1 | 5 mins
2 tbsp lime juice Use for dipping Pakoras (page 21) Great on burgers, or to dip fries with
3 tbsp lime juice
2 tbsp tahini In a small bowl or cup, mix all ingredients together. 6 tbsp chia seeds
3/4 cup plant based milk
Refrigerate for 4 hours minimum or overnight. Serve
chilled. 1 tsp vanilla extract
Creamy Herby Dressing The Gravy
1 tbsp sweetener
1/2 cup Frozen fruit
3 tbsp coconut shreds
1/4 cup seed or nut butter 1 cup | 5 mins 2 cups | 7 mins 2 cups vegetable broth
2 tbsp lemon juice 3 tbsp nutritional yeast
In a food processor combine butter, lemon juice, In a medium saucepan combine all ingredients, and
1/4 cup dry white wine wine. Starting adding your chives, and blend until bring to a boil. Remove from heat, and serve. 1 tbsp onion powder
they are fully combined. Serve chilled.
1 tbsp fresh chives 1 tsp garlic powder
Use over potatoes, loafs, stuffings, etc
1 tbsp cilantro Almond, sunflower, or hemp seed works best 1 tbsp soy sauce
If you are re-heating, add a few tablespoons of water to thin
1 tbsp dill Use as a salad dressing, or vegetable dip 1/4 cup flour
1/4 cup olive oil Salt to taste
72 Saucy Saucy 73 Breaky 25
The Smoothie Bowl Almond Cookies
Serves 1 | 5 mins Serves 12 | 20 mins
In a blender, add the banana, berries, coconut milk, 1 frozen banana Preheat oven to 350°F. 1 cup vegan butter
and sweetener. Blend until smooth.
1 cup frozen berries 1 1/2 cup flour
In a medium bowl, mix together the butter, sugars,
Place smoothie in a bowl. Top with coconut, seeds, 2/3 cup coconut milk almond extract, and milk. 1/2 cup brown sugar
and fresh fruit.
1 tbsp sweetener In a separate bowl, whisk together flour, baking 1/2 cup white sugar
2 tbsp coconut shreds soda, and salt. Gradually mix together with the wet 1/4 cup plant based milk
ingredients until combined. Fold in the almonds and
1 tbsp chia seeds chocolate*. 1 1/12 tsp almond extract
1 tbsp hemp seeds 2 tsp baking soda
Scoop 2 tablespoons worth of cookie dough, and
Handful of fresh fruit hand roll into a round shape. Repeat for the rest of 1/2 cup almonds
the dough, and place on a banking sheet. 1/2 cup vegan chocolate
Bake for 8 to 10 minutes. Pinch of salt
*White or dark chocolate works
Breaky 13 Sweets 67
2020 26TITLE BRANDING
median
BRAND IDENTITY | ART DIRECTION
Median was originally created as a mock-up
streetwear brand, but is now a passion project.
Clothing, accessories, & posters have been
designed following Medians brand identity.
Inspired by the skate community, with morphed
graphics throughout. The collection is thus far
genderless, being inclusive to everyone.
Adobe Illustrator | Adobe PhotoShop
Personal Project
2020 27MEDIAN BRANDING 2020 28
MEDIAN BRANDING 2020 29
portfolio
sarah carriere
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