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www.fix.marketing Portfolio 2019 Fix Marketing www.fix.marketing enquiries@fix.marketing +44 (0)870 760 8117 1
www.fix.marketing Lotus Cars Figures That Excite Campaign FIGURES THAT EXCITE We created and project managed a new finance focused advertising campaign for 3 Lotus models across 6 countries. 3 YEARS FREE 3.3 SEC £599 SERVICING 0-60 MPH A MONTH PLUS DEPOSIT AND FINAL PAYMENT Home Page Web Banners FIND OUT MORE AT LOTUSCARS.COM/410 CASH PRICE DEPOSIT TOTAL AMOUNT OF CREDIT 48 MONTHLY PAYMENTS OF REPRESENTATIVE EXAMPLE £82,585.00 £16,521.00 £66,064.00 £599.00 PURCHASE FEE* FINAL PAYMENT AGREEMENT DURATION TOTAL AMOUNT PAYABLE REPRESENTATIVE APR INTEREST RATE (FIXED) £10.00 £48,555.00 49 MONTHS £93,838.00 4.9% APR 4.79% Fix Marketing *INCLUDED IN FINAL PAYMENT Official fuel consumption for Lotus Exige Sport 410 in mpg (l/100km): Urban 19.2 (14.7), Extra Urban 35.3 (8.0), Combined 27.2 (10.4), CO2 emissions: 240 g/km. The fuel consumption you achieve in real life conditions and CO2 produced will depend upon a number of factors including variations in weather, driving styles and vehicle load. There is a new test used to establish fuel consumption and CO2 figures to deliver results that are more representative of real life driving. However, the figures shown were achieved using the outgoing test procedure for a transition period ending 31/12/2018. Credit is subject to status and is only available to UK residents aged 18 and over. Credit provided by Black Horse Ltd. St. William House, Cardiff, CF10 5BH. Offer ends 31/12/2018. Phase 2 Social Media Adverts Google Adverts Phase 2 Print Advert 2 enquiries@fix.marketing +44 (0)870 760 8117
www.fix.marketing SPANNENDE ZAHLEN MEHR HERAUSFINDEN Melbourne Highway Advert Lotus Elise 220 Kraftstoffverbrauch: Innerorts 10.0L / 100km, Außerorts 6.2L / 100km, Kombiniert – 7.6L / 100km. CO2-Emissionen 173 g / km. Der Kraftstoffverbrauch, den Sie unter realen Bedingungen erzielen, und das erzeugte CO2 hängen von mehreren Faktoren ab Faktoren, einschließlich Schwankungen bei Wetter, Fahrstil und Fahrzeuglast. Es gibt einen neuen Test zur Ermittlung der Kraftstoffverbrauchs- und CO2-Werte, um Ergebnisse zu erzielen, die für das Fahren im realen Leben eher repräsentativ sind. Die angegebenen Zahlen wurden jedoch mithilfe des vorherigen Testverfahrens für eine Übergangszeit bis zum 31.12.2018 erzielt. Fahrzeuge müssen vor dem 01.03.2019 geliefert werden. *Dieses Leasingangebot der Lotus Financial Services – eine Kooperation mit der akf leasing GmbH & Co KG, Am Diek 50, 42277 Wuppertal (Leasinggeber) wird vermittelt durch Lotus Cars Limited, Hethel, Norfolk, NR14 8EZ, UK Die Informationen des Leasingbeispiels entsprechen zugleich dem 2/3 Beispiel gemäß §§ 6c, 6a Abs. 4 PangV. Der kalkulierte Restwert basiert auf einer jährlichen Kilometerlaufleistung von 10.000 km. Alle Preise verstehen sich inkl. Fix Marketing der gesetzlich geltenden Mehrwertsteuer (z.Zt. 19%) zzgl. Überführungs- und Zulassungskosten. Gerne unterbreiten wir Ihnen auch ein individuelles Leasingangebot. Dieses Angebot gilt nicht für alle Modelle und Ausstellungsvarianten. Bonität vorausgesetzt. Änderungen und Irrtümer vorbehalten. Stand November 2018. Für weitere Informationen und ein konkretes Leasingangebot wenden Sie sich bitte an einen Händler Ihrer Wahl. LOTUSCARS.COM/DE/220 German HTML Email Italian Digital Magazine Adverts Italian Digital Magazine Adverts enquiries@fix.marketing +44 (0)870 760 8117 3
www.fix.marketing 333 Campaign We created a range of marketing assets to promote a servicing and warranty campaign for dealers in 8 languages. 3 YEARS FREE SERVICING YEARS WARRANTY MODELS TO CHOOSE FROM ELISE Facebook Advert Elise Facebook Advert Exige EXIGE EVORA FIND OUT MORE AT LOTUSCARS.COM/333 Fix Marketing Official fuel consumption for Lotus Elise 220 Sport in mpg (l/100km): Urban 28.3 (10.0), Extra Urban 45.6 (6.2), Combined 37.2 (7.6), CO2 emissions: 173 g/km. Lotus Exige Sport 410 in mpg (l/100km): Urban 19.2 (14.7), Extra Urban 35.3 (8.0), Combined 27.2 (10.4), CO2 emissions: 240 g/km. Lotus Evora GT 410 Sport in mpg (l/100km): Urban 20.0 (14.1), Extra Urban 34.5 (8.2), Combined 27.2 (10.4), CO2 emissions: 235 g/km. The fuel consumption you achieve in real life conditions and CO2 produced will depend upon a number of factors including variations in weather, driving styles and vehicle load. There is a new test used to establish fuel consumption and CO2 figures to deliver results that are more representative of real life driving. However, the figures shown were achieved using the outgoing test procedure for a transition period ending 31/12/2018. Vehicles must be delivered by the 1st March 2019. A4 Print Advert Website Banner 4 enquiries@fix.marketing +44 (0)870 760 8117
www.fix.marketing Brochures & Handouts Developing product range brochures and creating event booklets. THE LOTUS ELISE CONTENTS 23 TECHNICAL SPECIFICATION PERFORMANCE EXIGE CUP 430 CHASSIS AND BODY Headlamp aperture decal Centre console with exposed PAINT OPTIONS gearshift Max power 430 hp at 7,000 rpm (436 PS) Lightweight, extruded aluminium Lightweight full carbon fibre Signature paint (321 kW) bonded chassis structure tailgate panel Driver and passenger airbags Metallic paint Max torque 325 lb ft from 2,600 rpm to 7,000 Fully independent double wishbone New style lightweight front clam Black trinket tray rpm (435 Nm) suspension with adjustable front Carbon fibre front splitter LOTUS EXCLUSIVE OPTIONS and rear anti-roll bar 0-60 mph 3.2 seconds OPTIONS: INTERIOR AND TRIM Carbon fibre straight rear wing Exclusive paint: Nitron three-way adjustable 0-100 km/h 3.3 seconds Full carpets alternative metallic colours dampers Carbon fibre rear diffuser finisher Max speed 174 mph (280 km/h) Floor mats Exclusive paint: Nitron springs, front and rear Carbon fibre front access panel alternative pearlescent colours Fuel Consumption (WLTP) Leather Trim Pack (No Cost Option) AP Racing two-piece high Carbon fibre side intake mpg (l/100 km) Exclusive paint: performance J-Hook brake discs Tartan Trim Pack (No Cost Option) Low 16.8 (16.8) Carbon fibre hard top custom colour choice Medium 28.5 (9.9) Red painted brake calipers Interior Colour Pack – Seat eyelets, Carbon fibre air curtains Bespoke double colour stitching High 33.2 (8.5) centre console surround, HVAC Tyre pressure monitoring system [any colour] Extra High 30.1 (9.4) Red highlight on front access panel, surround and window lift switch Combined 27.7 (10.2) ABS system hardtop and air curtains bezel painted in red, yellow, silver, Exclusive leather: alternative colour orange, black or white. This is a Combined CO 2 emissions 230 g/km Lightweight lithium-ion battery Spoiler uprights linked to wheel Specified forged wheel in cost option colour choice (available in red, alternative finish Unladen Weight 1,110 kg New oil cooling system silver or black) Power-to-weight ratio 387 hp/tonne OPTIONS: COMFORT AND EXTERIOR SPECIFICATION COMMUNICATION Aerodynamic downforce at 220 kg INTERIOR SPECIFICATION maximum speed Front: 100 kg; Rear: 120 kg LED front day time running lights Air conditioning Black Alcantara® trimmed steering with integrated direction indicators Hethel lap time 1:24.8 seconds wheel Bluetooth® enabled stereo plus LED rear lamps with integrated two front mounted speakers Polished aluminium gear knob and direction indicators leather handbrake sleeve Sound insulation ENGINE AND TRANSMISSION Lightweight red, silver or black Black Alcantara® trimmed carbon Cruise control THE LOTUS ELISE CONTENTS Fix Marketing forged alloy wheels (17” front and 3.5 litre DOHC V6 VVT-i, 24-valve, with Edelbrock Supercharger fibre sports seats with contrast 18” rear) stitching Mid mounted, transverse, rear wheel drive OPTIONS: LIGHTWEIGHT AND Front Michelin Pilot Sport Cup 2 Black Alcantara® trimmed door PERFORMANCE Baffled sump tyres 215/45 R17 cards and centre console with Fire Extinguisher 6 position variable traction control Rear Michelin Pilot Sport Cup 2 contrast stitching tyres 285/30 R18 Battery Isolator 6 speed manual gearbox with sports ratios Alcantara® trimmed vent Rear fabric strap towing loop surrounds Standard Battery (No Cost Option) Electronic Differential Lock (EDL) * Supplied via Lotus Aftersales post Polycarbonate backlight glass Carbon fibre sill covers Driver selectable ESP modes – Drive/Sport/Race vehicle registration Rear parking sensors Carbon fibre binnacle cover Titanium Exhaust System Use of the vehicle on track or in a competitive manner is not endorsed by Lotus. Participation in use off road, including on closed circuit tracks or for use in a competitive manner, including timed laps or runs will invalidate the manufacturer’s warranty and the vehicle will require appropriate levels of expert vehicle preparation and servicing. Lotus reserves the right to modify prices, specifications and options without prior notice. Please consult your local Lotus dealer for more information. Emission figures are obtained from laboratory testing and may not reflect real driving 24 results. Published emission figures and performance results are intended for comparisons between vehicles only. Verification of performance results should not be attempted on public roads. Lotus recommends that all local speed and safety laws must be obeyed and safety belts worn at all times. Errors and omissions excepted. Imagery for illustration purposes only. Actual specifications may vary. Warranty: 2 year. Alcantara® is a registered trademark. Brussels Motor Show A4 Handouts Product Brochures enquiries@fix.marketing +44 (0)870 760 8117 5
www.fix.marketing Point Of Sale Displays Producing legally compliant showroom display assets across 11 countries, along with showplates and stationary. Consommation de carburant et émission de CO2 Fuel and energy consumption and emissions label CO2 emissions figure (g/km) CO2 emissions TEKNISK SPECIFIKATION OCH KOLDIOXIDUTSLÄPP 0 A g/km Marque : Lotus 1-50 B Modèle : Elise Sport 220 51-75 C Version : Manuel 76-90 91-100 D E Énergie : Essence 101-110 111-130 F G 131-150 H 7.7 L/100km Consommation mixte : Consommation de 151-170 171-190 I J carburant (WLTP) 191-225 K ELISE EXIGE EVORA Faible: 11.5 L/100km 226-255 256+ L M L 249 g/km Moyenne: 7.3 L/100km Fuel cost (estimated) for 12,000 miles Élevée: 6.7 L/100km A fuel cost figure indicates to the consumer a guide price for comparison purposes. This figure is calculated by £ 2759 Kombinerade using the combined drive cycle (town centre and motorway) and average fuel price. Re-calculated annually, the Kombinerad Modell Bränsletyp Växellåda koldioxidutsläpp cost per litre as at January 2019 is as follows - petrol £1.30, diesel £1.34, LPG £0.63. bränsleekonomi (L/100KM) Très Élevée 7.4 L/100km VED for 12 months 1st year rate* Standard rate** (G/KM) Vehicle excise duty (VED) or road tax varies according to the CO2 emissions and fuel type of the vehicle. £ 1760 £450 174 Euro Standard Diesel VED Elise Sport 220 Bensin Manuell 7.7 174 CO2 Air Quality Information supplement Le CO2 (dioxyde de carbone) est Euro 6d(TEMP) includes an RDE (Real Driving Emissions) requirement to deliver greater on-road emissions g/km reductions. Vehicles that already comply with the future requirements for RDE, Euro 6d, will be exempt from the Euro 6d TEMP Le principal gaz à effet de serre diesel supplement. All new cars are Euro 6. Euro 6 cars meet current minimum standards for clean air zones. Elise Sprint 220 Bensin Manuell 7.7 174 responsable du changement climatique. Environmental Information: A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. In addition to the fuel efficiency of Elise Cup 250 Bensin Manuell 7.8 177 Émissions de CO2 faibles a car, driving behaviour as well as other non-technical factors play a role in determining a car’s fuel consumption and CO2 emissions. CO2 is the main greenhouse gas responsible for climate change. Exige Sport 350 A inférieures au Bensin Manuell 10 225 Coupe égales à 100 g/km Make/Model: Lotus Evora GT430 Sport Auto Engine Capacity (cc): 3456 B Exige Sport 350 Bensin Manuell 10 225 de 101 à 120 g/km Roadster Fuel Type: Petrol Transmission: Automatic de 121 à 140 gm/km C Fuel Consumption: Exige Sport 410 Bensin Manuell 10.2 230 de 141 à 160 gm/km D Exige Cup 430 Bensin Manuell 10.2 230 E Drive cycle Litres/100km Mpg de 161 à 200 gm/km E Low Medium 18.2 11.1 15.5 25.4 Evora GT410 Sport Bensin Manuell 10.6 239 de 201 à 250 gm/km F High Extra High 9.4 9.6 30.1 29.4 Evora GT430 Bensin Manuell 10.6 240 supérieures à 250 gm/km G Combined 11 25.7 Evora GT410 Sport Bensin Automatisk 11 248 Carbon dioxide emissions (g/km): 249 Émissions de CO2 élevées Evora GT430 Bensin Automatisk 11 249 Important note: The test used to establish the fuel consumption La consommation de carburant et les émission de CO2 d’un véhicule sont fonction non seulement de son and CO2 figures above has changed. To find out more about rendement énergétique, mais également du comportement au volant et d’autres facteurs non techniques. this and how it might affect your purchasing decision, please Les informations sur les consommations de carburant et les émissons de CO2 de tous les modéles de visit the VCA website: www.vehicle-certification-agency.gov.uk LÄS MER PÅ LOTUSCARS.COM voiture particulières neuves, contenues dans le guide de l’ADEME, peuvent etre obtenues gratuitement * A new 1st year VED rate will be applied to vehicles registered for the first time on or after April 2010 - revised from April 2017. Bränsleeffektivitetsuppgifter erhålls från laboratorietestning och kanske inte återspeglar verkliga körresultat. Publicerade siffror och prestationsresultat är endast avsedda för jämförelser mellan dans tous les points de vente, auprès de l’ADEME et consultées sur le site internet : www.ademe.fr ** The standard 12 month VED rate for all registered cars in this band is shown for the purposes of comparison. Note, figures quoted reflect the current rate only, and may be subject to change in the future. Cars with a list price of over £40,000 when new pay an additional rate of £310 per year on top of the standard rate, for five years. fordon. Verifiering av prestationsresultat bör inte försökas på allmänna vägar. Lotus rekommenderar att alla lokala hastighets- och säkerhetslagar följs och att säkerhetsbälte alltid används. Alla modeller har godkända WLTP-utsläppstest. French Emission Sheets UK Emission Sheets Swedish Specification Poster Fix Marketing Show Plates 6 enquiries@fix.marketing +44 (0)870 760 8117
www.fix.marketing Photography Edits Editing studio shots to change colour and suspension height, ready for publication. SOLID RED MONO C183 METALLIC BLACK C186 Fix Marketing RACING GREEN METALLIC C203 METALLIC BLUE C202 Dealer Colour Cards enquiries@fix.marketing +44 (0)870 760 8117 7
www.fix.marketing LEVC Reasons To Believe Creating a national advertising campaign promoting the benefits of the new TX Electric Taxi. #REASONSTOBELIEVE #02 THE NATION SUPPORTS YOU Social Media Posts #01 SAVE £27,500 ON FUEL COSTS The nation supports taxi drivers in making the switch to TX, with £7,500 grants towards OVER 5 YEARS!* electric taxi purchases and an additional £500 towards home charging units. Find out more about grants and funding at levc.com/finance/ev-taxi-grants-incentives *For the full finance illustration of the fuel saving calculations please refer to levc.com/tx-cost-comparison Experience TX. Book your test drive at levc.com/testdrive The electric taxi from just £177 per week* Fix Marketing #REASONSTOBELIEVE Print Magazine Advert Print Adverts 8 enquiries@fix.marketing +44 (0)870 760 8117
www.fix.marketing Approved Used Campaign Reinvigorating the branding and promotion of MANUFACTURER APPROVED USED TX4’S previously owned cabs. LOWEST EVER PRICES ALL USED STOCK REDUCED! Website Banner Buy Approved Used Euro 5 and 6 TX4’s at our lowest prices ever, including 2015 and 2016 plates. Don’t miss out on our best prices guaranteed, view the large range of stock available at: www.levc.com/low-price ALL VEHICLES REDUCED WHILST STOCKS LAST! WE WILL INCLUDE FOR FREE* 3 YEARS VEHICLE WARRANTY 2 YEARS SERVICING 1 YEAR ROADSIDE ASSISTANCE Fix Marketing BROWSE STOCK CALL TODAY LEVC.COM/LOW-PRICE 0203 912 6220 * T E R M S A N D C O N D I T I O N S A P P LY Google Adverts Print Advert enquiries@fix.marketing +44 (0)870 760 8117 9
www.fix.marketing Event Displays & New Owner Guides Creating bespoke event assets and welcome guides for new TX owners. G TIPS LEVC DRIVIN OPERA TOR’S APP ans c range me your electri Maximising er stops to costs and few lower fuel simple By following a few the recharge. ’re getting ensure you tips you can r new TX. best from you NTY WARRA ROADSIDE ASSISTAN CE Fix Marketing Event Materials New Owner Guides 10 enquiries@fix.marketing +44 (0)870 760 8117
www.fix.marketing Digital & Video Assets Daily production of website, social media and video assets to support all aspects of LEVC. Youtube/Social Videos Social Media Post Fix Marketing HTML Marketing Web Banner enquiries@fix.marketing +44 (0)870 760 8117 11
www.fix.marketing International Assets Producing items to support the European launch of TX. - DAS NEUE ELEKTRISCHE TAXI VON LEVC Das neue Elektrotaxi von LEVC fährt vor Das neue Elektrotaxi von LEVC heißt „TX“ und basiert auf der sogenannten eCity-Technologie. Es wurde speziell für verkehrsreiche Städte und die Bedürfnisse ihrer Bewohner entwickelt. Das Ergebnis ist das weltweit einzige Elektrotaxi mit erweiterter Reichweite im Styling des legendären “Black Cab“. Technologie 130 km Nullemissionsreichweite Unsere - LEVCs - Mission ist es, Emissionen Mehrere Fahrmodi für die in Städten auf der ganzen Welt zu Reichweitenerweiterung reduzieren. Wir wollen die Umwelt 606 km schützen und weniger Abgase produzieren. Gesamtreichweite Extrem niedrige Der neue TX ist emissionsfrei und soll Emissionen. nicht nur die Umweltverschmutzung in Ein leistungsstarker Großstädten reduzieren, sondern auch 110 kW (150 PS) Motor Betriebskosten senken: Einstellbares Um den Fahrer herum gebaut Lenkrad und Sitz Hochauflösende LCD-Anzeige Wir wollen die Bedürfnisse des Fahrers Großes zentrales berücksichtigen, deswegen haben wir die Display vordere Kabine um den Fahrer herum Innovative Sicherheits gebaut. Damit machen wir den Bereich - und Komfortfunktionen um den Fahrersitz sicher, komfortabel Staufläche für für den Fahrer. und ergonomisch: den Fahrer Große Passagierkabine WI-FI Verbindung mit 6 Sitzen Entworfen für Passagiere Ein Taxi soll Passagiere befördern. Die Gestaltung Reisebus-Limousinen Panorama-Schiebedach des Fahrgastraums des TX ist daher einer -Türen der wichtigsten Aspekte für das Fahrzeug: Stromversorgung durch Rollstuhl und USB- und 230-V-Ladeports Behinderung zugänglich Klarer Fokus auf Sicherheit Neueste Fahrgast- / Fahrertrennwand Taxi-Verriegelung zur Gewährleistung Fahrerassistenztechnologie mit digitaler Gegensprechanlage der Sicherheit von Fahrer und Beifahrer - Geschwindigkeitsunterstützung, - Sicherheit für Fahrer und autonomes Notbremssystem, Beifahrer bei gleichzeitiger Spurverlassens- und Kommunikation Robuste Aluminiumkarosseriestruktur Kollisionswarnung von höchster Qualität Dreipunktgurte mit ISOFIX- Befestigungspunkten und Die neuesten ABS-, EBC- Mehrere Fahrer- und energieabsorbierenden Kopfstützen. und ESC-Stabilitätssysteme Beifahrerairbags Fix Marketing In Verbindung bleiben Um das Neueste über die TX mit eCity-Technologie, das fortschrittlichste Taxi der Welt, zu erfahren, besuchen Sie bitte: de.levc.com German Press Launch Handout Norwegian Brochure 06-09-17 - LEVC-592 - Frankfurt Spec Sheet - A4.indd 1 06/09/2017 12:52 12 enquiries@fix.marketing +44 (0)870 760 8117
www.fix.marketing Seasonal Campaigns Developing a wide range of assets for seasonal projects. Logo/Sub-brand Design Christmas HTML Animated E-card Fix Marketing Campaign Identity Design Event Wall Graphic enquiries@fix.marketing +44 (0)870 760 8117 13
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www.fix.marketing General Marketing Support THE COOKING ACADEMY Supporting businesses with their every day marketing needs AS SEEN ON AS SEEN IN THE COOKING ACADEMY Working with businesses to nurture more engaged, motivated and healthier employees. Inspire. Discover. Enjoy. Seasonal Marketing Social and Blog Posts Brochure Design and Print Fix Marketing Website Rework Social and Marketing Posts enquiries@fix.marketing +44 (0)870 760 8117 17
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