POETRY PUBLISHING GUIDE - BY TELL TELL POETRY A comprehensive resource to help poets self-publish.
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POETRY PUBLISHING GUIDE Copyright © Tell Tell Editing, 2018 For permissions information, email hello@telltellpoetry.com. Tell Tell Poetry’s Poetry Publishing Guide, and all content provided herein, is the intellectual property of Tell Tell Poetry, and is protected by United States copyright law. You may not remove any trademark, copyright, or other notice from the content. You may not market or sell the content or any derivative works based on the content. By making your purchase, you agree to abide by these terms and by Tell Tell Poetry’s Terms and Conditions. Tell Tell Poetry reserves the right to pursue legal remedies against you for any violations of its policies, terms, and conditions. 2
TABLE OF CONTENTS Prologue 4 What’s Up with Copyright 5 What’s Up with Formatting a Collection 7 What’s Up with the Order of My Poems 8 What’s Up with Fonts 11 What’s Up with Editing 12 What’s Up with Blurbs 14 What’s Up with the Platform 22 What’s Up with Marketing 32 What’s Up with Hosting Readings 35 What’s Up with Taxes 40 Poetry Self-Publishing Checklist 42 Testimonials 44 TELL TELL POETRY SELF-PUBLISHING GUIDE 3
PROLOGUE When we first published, we didn’t know the first thing about the publishing world. How the heck were we supposed to reach out to readers? How were we going to get people excited about our work? How we were going to order our poems? After a lot of trial (and a lot of error), we found a plan that helped us publish easier. And now we want to share that same plan with all of you! You don’t have to publish your poetry alone. When you collaborate with a team like Tell Tell Poetry, the entire process is simplified. From getting a custom cover design to hearing what’s up with pen names, we can help you with the entire process. ISBNs? We got you. Copyright? Yep. Offending your family with your memoir poetry? We might not be able to help you with that one, but we’ll listen to your woes. If you have issues with any of these steps, email me directly at hello@telltellpoetry.com and I’ll help you where you left off. TELL TELL POETRY SELF-PUBLISHING GUIDE 4
WHAT’S UP WITH COPYRIGHT This is usually the last step in the process, but we’re going to talk about it first, so we can help you calm down a bit. Publishing can be scary, so we want you to stay safe from the beginning. copyright lasts the life of the author in addition If you’re self-publishing, submit your work for PRO to seventy years after their death if the work was copyright after the design stage before it goes to TIP created after January 1, 1978. Literary works, print. It’s $55 and super simple. You won’t regret it. performing arts, visual arts, motion pictures, and photography are just some of the types of works WHAT IS IT? that may be copyrighted. The U.S. Copyright Office states that, “copyright is a form of protection provided by U.S. law to authors IS IT NECESSARY? of ‘original works of authorship’ from the time the According to Writer’s Digest, you do not need to works are created in a fixed form.” Generally, the copyright your manuscript before submitting it to copyright lasts the life of the author in addition publishers. It’s important to remember that your to seventy years after their death if the work was work is automatically protected under copyright created after January 1, 1978. Literary works, law without formal registration once you write it. performing arts, visual arts, motion pictures, and However, it is necessary to register your writing photography are just some of the types of works with the Copyright Office to enforce the exclusive that may be copyrighted. rights through litigation. Just remember that you must fill out an application with the U.S. Copyright WHAT IS IT? Office, submit a copy (online) or copies (mail) of The U.S. Copyright Office states that, “copyright is your work, and pay a $55 fee* when registering your a form of protection provided by U.S. law to authors work (single-author only). of ‘original works of authorship’ from the time the *Your particular submission may require more money, but the standard submission works are created in a fixed form.” Generally, the payment is $55. TELL TELL POETRY SELF-PUBLISHING GUIDE 5
WHAT DOES IT MEAN FOR required information as you submit your application SELF-PUBLISHED AUTHORS? online. It may take six to ten months for the U.S. Since the copyright initially belongs to the author Copyright Office to process your application and of the work, self-published authors already have issue you a certificate. However, as long as your copyright on their writing. Keep in mind that while work is deemed copyrightable, the “effective date applying a copyright notice to a work (the copyright of registration” is the date the Office “received symbol (©) or the word “Copyright,” the copyright the completed application, correct payment, and owner’s name, and first year of publication) has copy(ies) of the work being registered in acceptable not been required since March 1, 1989, it may have form. You do not need to wait for a certificate to “practical and legal benefits.” However, according proceed with publication.” to the U.S. Copyright Office, “placing a copyright notice on a work is not a substitute for registration.” PRO Wait until you have the final version of your book So basically, if you want to put a copyright symbol TIP before you submit it to the copyright office. next to your work, you have to actually submit it for copyright, yeah! Notes: I would suggest that, just to be safe, you submit your work for copyright before you publish it. HOW DO I APPLY? You can register your manuscript online by visiting the U.S. Copyright page. Once there, simply fill out the application. You will then pay the $55 filing fee to the Copyright Office (for a single-author work). Bibliography Next, you will need to upload an electronic copy of Francis, Scott. “Should You Copyright Your Book Before Submitting It?” The Writer’s Digest, March 27, 2008. http://www.writersdigest.com/tip-of-the-day/ the manuscript or mail two hard copies. If mailing should-you-copyright-your-book-before-submitting-it U.S. Copyright Office. “Copyright Basics.” copyright.gov, 2017. https://www. hard copies, the online system will create a shipping copyright.gov/circs/circ01.pdf slip for you to send with the manuscripts and they U.S. Copyright Office. “I’ve Submitted My Application.” copyright.gov, 2017. https://www.copyright.gov/help/faq/faq-what.html#certificate must be sent within thirty days of the date on the U.S. Copyright Office. “Welcome to the eCO (electronic Copyright Office) Single shipping slip. The system will prompt you for all Application Tutorial.” copyright.gov, 2017. https://www.copyright.gov/eco/eco-tu- torial-single.pdf TELL TELL POETRY SELF-PUBLISHING GUIDE 6
WHAT’S UP WITH FORMAT TING A COLLECTION Formatting a collection can be the most stressful REMINDERS part of self-publishing. What happens if you get • Always check the publishing platform of your choice. the margins wrong? How do you update the table They usually have guidelines that will help you format of contents? How do you make sure you have the your collection. poem titles on the proper pages? We have a simple • Make sure you’re designing the cover and spine properly solution that you can work with if you want a 6” • Make sure you add a copyright symbol only after you x 9” collection. Keep in mind that this is a pretty submit your work for copyright standard format, but if you want a strange design or • Make sure you update the table of contents (ToC) a different design, email us and we can help you get whenever you add new poems in. To get the poems added properly, make sure that you go to Format > Style and it sorted out. use a single header style for all your poems. This is how If you want to work with the 6” x 9” format, Microsoft Word will know how to categorize each poem. Once you have your header style set, click on the title of download our formatting guide, paste your poems in each poem and then click on the style you want. This is it, and upload that to the self-publishing platform of usually easily accessible from the style pane your choice. If you have any issues, email us at • Depending on your version of Microsoft Word, you hello@telltellpoetry.com and we’ll help you out. can access this from the references pane. Click on the refresh symbol to update the ToC. Check to make sure that all the styles were properly applied and that you didn’t miss any poems. If there are still errors, you may want to strip the styles from the titles and redo it to make sure they’re in properly. TELL TELL POETRY SELF-PUBLISHING GUIDE 7
WHAT’S UP WITH THE ORDER OF MY POEMS “Because a collection of poems is sequential, not simultaneous like visual art, and even though many readers don’t read the poems in order, understanding a book’s design is a way to deepen one’s experience of the book.” –Natasha Sajé CHOOSE YOUR SIZE and why. Remember that you’re making a path for the reader. This handy guide will help you find that How many poems do you have? path! Below are various ways you can arrange your 1-35: Publish a chapbook-length work manuscript so that each poem reads more powerful 35-55: Publish a full-length collection and the book reads cohesive. 55-125: Publish a full-length THE BOOK IS A POEM The ideal length really depends on your work. There are manuscripts with thousands of pages, and there One way to think about ordering is to consider the are some with very few pages. Choose your best book as one poem. So, first consider how you would poems, your most cohesive poems, and your want “the poem” to open and end. brilliant poems. The length doesn’t matter as much Most collections begin with an intriguing poem— as the quality. We promise. much like how most poems open with a first line that really pulls the reader into the world of the MAKING A PATH poem. Take Airea D. Matthews’ “Rebel Prelude,” Jennifer K. Sweeney’s “Abandoning the Hives,” or You’ve taken such great care with each poem and Nicole Sealey’s “Medical History.” Keep in mind now it’s time to order them for the manuscript. that the first poem sets the tone for the rest of Perhaps what’s most important here is that the the collection, so it’s probably best to open with order is deliberate. In other words, make sure that your strongest poem. After you do this, let’s skip you are intentional in your arrangement. You should ahead all the way to the last poem since we’re be able to explain to someone how it is ordered TELL TELL POETRY SELF-PUBLISHING GUIDE 8
creating a skeleton of sorts here. In the most work best for your collection or would a slower satisfying collections, the first poem and last poem unraveling work? have a dialogue. This dialogue does not have to be overt, but there should be some awareness of GETTING READY the evolution that’s happened in the collection. In Many poets find that it helps to physically print the the previously mentioned collections, there are poems off before arranging them. Erin Coughlin soft echoes in the final poems of themes and/or Howell (Every Atom) says, “Both times, it helped language from the first poems. The reader should be me to print them all out and step back and look at able to revisit that first poem after reading the last the poems as if they were paintings at an exhibition. poem and see it through an additional lens. Which would have interesting conversations If the book is one poem, will there be stanzas together? How would I like readers to come upon (sections)? Most contemporary collections employ them? What should be fresh in a reader’s mind for sections and function in differing ways. this poem?” Cynthia Atkins reflects on her process, It’s important to think about the reader and how “Literally and physically placing on the floor or you want them to feel when reading the collection. wall to see them is really helpful too—themes and For example, Mary Ruefle doesn’t include any threads that connect some poems show up. A sections in her collections. This can have a spell-like beginning, middle, and end for scaffolding and then effect on the reader—once they’re hooked, there’s building from within.” no going back. It also communicates a sense of urgency in that there’s no breath in the collection. WAYS OF ORDERING This lack of sections works really well with Ruefle’s By Theme work since she is incredibly imaginative and tends to always read urgent. Perhaps the most popular way to order a collection is by theme. Raquel Vasquez Gilliland says, “I’ve Sections, like stanzas, can provide natural only ordered a manuscript once but I had secret indications of time progression. They can also be personas for each section. ‘Clay’ was Eve (as in used to indicate a shift in tone, theme, form/style, Adam) for instance. So, when separating the Great or speaker. Just remember your reader and how Poem Pile I’d think ‘oh, that’s such an Eve poem. you want them to feel. Do you want them to feel And this is definitely Lilith.’ It helped.” your poems are urgent or do you want there to be a more meditative effect? Does a crush of poems TELL TELL POETRY SELF-PUBLISHING GUIDE 9
By Narrative I arranged the handful of autobiographical poems to present a narrative, but I left out poems that would Another approach is to arrange poems by a confuse the narrative.” narrative and/or speaker(s). Anne Champion suggests, “If I can find a narrative thread, I often Other poets bring in other artistic elements, like like to give an order to my book that follows that. music. Michael Schmeltzer says, “I feel like ordering To give an example, in my upcoming book, a series a book is like a soundtrack to a movie. You can let it of poems to iconic women in history, Part One is accentuate an arc to the book. Where do you want called “Staggering Blooms” and it’s about women the emotional swells, the climactic moments, the who people marveled at for various reasons, like soft peace, etc.?” Annie Oakley or Josephine Baker. Part Two is called “The Most Terrible Thing” and it’s about tragic and BE DELIBERATE terrifying women, like Sylvia Plath or Aileen Wuornos. There’s a fine line between obsessing over the And Part Three is called “Only Our Bones Obey By order and being deliberate with the arrangement of Breaking” and it’s about political women and women your collection. You may have to try out a couple who resisted, like Meena Kamal or Nina Simone. ways of ordering before you find the one that best Those links helped me create a tapestry of odes, complements the collection’s theme and tone. elegies, and personas to honor by foremothers.” Natasha Sajé highlights this wonderfully—“The Narrative and speaker arrangements may also lend poet must use convention, but not be used by it, in themselves to a chronological structure. order to create a free flow of energy through the Structuring a collection around form or style is book, clearing clutter and making the space inviting, another method. Beth Ann Fennelly posits, “…I yet not dictating the path so much that the reader tried to sculpt a more directive order, adding new cannot reenter with a sense of discovery. Poets who poems when they seemed to provide structure, trust their readers make their book’s structure a taking out the most stylistically extreme.” She partnership, an invitation to find bliss.” goes on to say, “I removed a sestina, for example, because it was the most obviously patterned poem, and removed a rhymed sonnet but left in Bibliography an unrhymed one. Instead of spacing my blank Fennelly, Beth Ann. “The Winnowing of Wildness: On First Book Contests and Style.” The Writers Chronicle, October/November 2003. verse dramatic monologues throughout the book, I Sajé, Natasha. “Dynamic Design.” The Structure of Books of Poems.” The Iowa gathered (ghettoized?) them into their own section. Review 35, no. 2 (2005): 149-162. TELL TELL POETRY SELF-PUBLISHING GUIDE 10
WHAT’S UP WITH FONTS A weird font combination is one of the fastest ways to make your book look amateur. If you want to get a professional design all by yourself, use one of our favorite font pairings to make it a little easier. T e l l T e l l’ s F av o r i T e F o n T C h e a T s h e e T “Typography is two-dimensional architecture” – Hermann Zapf, creator of Palatino, Optima and Zapfino Bauer Bodoni Italian Old Style “I sound my barbaric yawp over “I sound my barbaric yawp over the roofs of the world.” the roofs of the world.” 10pt / 13.5 leading 10pt / 13.5 leading Century Old Style Baskerville “I sound my barbaric yawp over “I sound my barbaric yawp over the roofs of the world. the roofs of the world.” 10pt / 13.5 leading” 10pt / 13.5 leading Garamond Excelsior “I sound my barbaric yawp over “I sound my barbaric yawp over the roofs of the world.” the roofs of the world.” 10pt / 13.5 leading 10pt / 13.5 leading Electra Miller “I sound my barbaric yawp over “I sound my barbaric yawp over the roofs of the world.” the roofs of the world.” 10pt / 13.5 leading 10pt / 13.5 leading Minion Janson “I sound my barbaric yawp over “I sound my barbaric yawp over the roofs of the world.” the roofs of the world.” 10pt / 13.5 leading 10pt / 13.5 leading Bembo Palatino “I sound my barbaric yawp over “I sound my barbaric yawp over the roofs of the world.” the roofs of the world.” 10pt / 13.5 leading 10pt / 13.5 leading Sabon Goudy “I sound my barbaric yawp over “I sound my barbaric yawp over the roofs of the world.” the roofs of the world.” 10pt / 13.5 leading 10pt / 13.5 leading TELL TELL POETRY SELF-PUBLISHING GUIDE 11
WHAT’S UP WITH EDITING There’s no substitution for a qualified editor, but there are some errors that you might be able to keep an eye out for on your own. Below is a list of the most common errors we see while editing. Scan your manuscript to make sure you aren’t making these mistakes. Have a question? Email us at hello@telltellpoetry.com and we’ll get you some help. LIE VS LAY COMMA AFTER COORDINATING CONJUNCTION WHEN IT STARTS Lay means to put something down, and it always A SENTENCE includes a direct object. Someone or something has A comma is not needed after a coordinating to do the laying. conjunction when it starts a sentence. You Chickens lay eggs. should only place a comma before a coordinating Kallie laid her keys down. conjunction when it joins two independent clauses. I lay the book on the table and ran. Incorrect: So, we will go to the mall. Lie means to rest or recline, and it does not need a Correct: Mary and I need clothes, so we will go to direct object. the mall. Kallie lies on the floor. The apple lies on the floor. NOT CAPITALIZING PROPER NOUNS Lay can also be the past tense of lie. Always check that proper nouns (e.g., Frisbee, Dutch, etc.) are capitalized. Yesterday, Kallie lay on the floor. Yesterday, the apple lay on the floor. TELL TELL POETRY SELF-PUBLISHING GUIDE 12
NOT CAPITALIZING KINSHIP NAMES WHEN THEY TAKE THE PLACE OF PEOPLE’S NAMES (SEE CMOS 8.36) Mom loves to dance. My mom loves to dance. It’s true that Mom loves to dance. What should I do, Father? CAPITALIZATION IN POEMS If you are choosing to capitalize the first word of every line regardless of whether it begins a new sentence, make sure you support that and carry it through the entire poem. If you are using sentence case by only capitalize proper nouns and the first word in every new sentence, make sure you carry it through. You don’t have to keep the poem punctuation similar through every poem, but you should make sure that if you choose to incorporate a certain punctuation style in a single poem, you keep it consistent throughout the entirety of that poem. VERB AGREEMENT WITH NONE None can be either singular or plural. If it’s singular (not one) use a singular verb (none has known). If it’s plural (none of the ballplayers have known) use a plural verb. TELL TELL POETRY SELF-PUBLISHING GUIDE 13
WHAT’S UP WITH BLURBS In its most basic sense, a blurb is part of the text finding the right blurbs is a bit like finding the right featured on your book’s back cover or on your soundtrack to your life—everyone has their own book’s website. There are two main types of blurbs: perfect mix. When you start pulling together your 1. blurbs you write or the publisher writes describing blurbs, you’ll want to find the right mix of information the book, and 2. blurbs other like-minded (but and exaltation. You’ll want to reach out to authors perhaps better known) authors or publications write you admire, and, maybe even more importantly, praising your work. authors whose readers you want to attract. Most book lovers have spent significant time WHAT MAKES A GOOD BLURB wandering through the stacks of a library, browsing the shelves of a shop or the “You Might Also Like…” For such a pervasive element of publishing, blurbs section of an online bookstore, trying to decide take a lot of heat. Some writers (Camille Paglia, what to read next. There are many ways a book can Jennifer Weiner, even George Orwell) have nab our heart (and our spending money) at first accused blurbs of becoming hyperbolic parodies glance. One way, of course, is the book’s front of themselves. Your challenge, should you choose cover. We’ve been told, though, not to judge a book to accept it, is to find a blurb that showcases the solely based on its pretty face. So how else can we merits of your book without sounding obsequious. see if a book is for us? Often, we explore the flipside, Below are a few insights we’ve gathered on what turning the book over and reading what we find there. makes a good blurb, a blurb so respectable it is Usually, we find a summary of the book followed by, immune to even Orwell’s harshest critiques. or sometimes preceded by, praise from other writers Concerning blurbs you and your publisher or publications. That text (both the summary and the are writing: praise) is what we call a book’s “blurbs.” • A good blurb does more than quote the collection. Blurbs are there to showcase the praise your You can pull a word or phrase, but the blurb should be book has won from others and to reassure readers more than an excerpt. A good blurb will both distill and contextualize the work. that your book is the book for them. Blurbs are both a tiny synopsis and a stamp of approval, an endorsement that a book is worth buying. The art of TELL TELL POETRY SELF-PUBLISHING GUIDE 14
• A good blurb avoids hyperbole and overblown They escape to Tiburon, South Carolina—a comparison to legendary writers. As tempting as it town that holds the secret to her mother’s is, do not compare yourself to Shakespeare, Milton, or Chaucer unless such a comparison is at the very past. Taken in by an eccentric trio of black heart of your creative project (a retelling of Paradise beekeeping sisters, Lily is introduced to their Lost set in a mall in 21st century Southern California; mesmerizing world of bees and honey, and The Canterbury Tales written entirely in linked haikus). the Black Madonna. This is a remarkable • A good blurb uses active, engaging language. novel about divine female power, a story Every word should pull us in, and every word must that women will share and pass on to their pull its weight. daughters for years to come. • A good blurb articulates complexities. Look at a few poetry book blurbs and you’ll see chains of Now let’s look at a poetry collection’s blurb and see descriptives, itemizing qualities often in direct the same skills in action. For poet Alex Dimitrov’s opposition to one another. You can use your blurb to show off the many different emotional resonances 2017 Together and by Ourselves, the blurb doesn’t your work achieves. (See the blurb below for a great pull a single word from the main body of the book. example of this.) Instead, rich, evocative language is used to set the scene for the driving questions behind Dimitrov’s Consider the following blurb for Sue Monk Kidd’s poems and to hint at the craft elements the poet is 2002 novel The Secret Life of Bees. Notice how it most interested in putting in conversation over the pulls a choice word or two from the book to give us course of his book: a taste of the writer’s wit and character-building diction, but then zooms out to tell us about the Together and by Ourselves, Alex Dimitrov’s setting, the protagonist, the inciting incident and second book of poems, takes on broad the central conflict of the book. existential questions and the reality of our current moment: being seemingly Set in South Carolina in 1964, The Secret connected to one another, yet emotionally Life of Bees tells the story of Lily Owens, alone. Through a collage aesthetic and a whose life has been shaped around the multiplicity of voices, these poems take us blurred memory of the afternoon her from coast to coast, New York to LA, and mother was killed. When Lily’s fierce- toward uneasy questions about intimacy, hearted black “stand-in mother,” Rosaleen, love, death, and the human spirit. Dimitrov insults three of the deepest racists in town, critiques America’s long-lasting obsessions Lily decides to spring them both free. with money, celebrity, and escapism— TELL TELL POETRY SELF-PUBLISHING GUIDE 15
whether in our personal, professional, or long followed on Facebook (Kaveh Akbar) and asked family lives. What defines a life? Is love ever him over email if he’d consider “blurbing” her first enough? Who are we when together and collection of poems. She included her own blurb of who are we by ourselves? These questions her 2017 book VALLEYSPEAK (see above for how echo throughout the poems, which resist to write one) to give Kaveh a sense of her work. easy answers. The voice is both heartfelt Kaveh accepted and wrote the following blurb: and skeptical, bruised yet playful, and always Excellent poets build their own ecologies deeply introspective. in which to work, and Cait Weiss Orcutt is Concerning blurbs others write in praise of an excellent poet. In VALLEYSPEAK, she your book: gives us Los Angeles as an entire ecosystem. • A good blurb is able to encapsulate the world of the The flora: lilies, fields of concrete, dry book in language that leaves the reader wanting to chunks of bark in a girl’s hand. The fauna: explore that topography for him, her, or themselves hummingbirds, insects with names like • A good blurb isn’t too long or extreme in its praise. Consuelo, Miranda, and Rachel, and two A few compliments go a long way. What’s more sisters growing up in the middle of it all, important is substantive details in style, setting and poetic concerns fishing ‘whole futures from stank / waters.’ Orcutt has, with great generosity and formal • A good blurb is written by authors or publications you, as a writer and reader, respect precision, given us a map to this land of her making, to the home she’s (re)discovered Of course, you can write a book and then sit back there. Home—that’s the nucleus around waiting for your dream authors to review it, but which all these poems orbit. ‘What a race / most poets reach out to their ideal “blurbers” as of pretending, // to think anyone gets away.’ soon as their collection gets accepted by a press for publication. Your ideal blurber can be someone ASKING FOR BLURBS you’ve had some contact with before (a university professor, a friend of a friend, an editor at a It’s all well and good to know what makes a good magazine you’ve had work accepted at, an author blurb from a writer you admire, but how do you get whose readings you’ve attended and talked with a blurb from that writer in the first place? afterwards) or someone you feel bold enough to The first step of asking for blurbs is deciding who to contact via email or social media. For example, poet ask. Consider who you already know and who seems Cait Weiss Orcutt reached out to a writer she’d receptive to contact. Pull out a piece of paper or TELL TELL POETRY SELF-PUBLISHING GUIDE 16
open up a fresh document file and write down the Ask more people than you’ll need. If you’re aiming names of anyone who has authority on the topic for three blurbs—a standard goal—consider asking of writing. Consider former professors and writing ten people. You can always use the extras for your teachers, family friends who’ve authored books, own website, your book page and your publisher’s local writers you might be able to cross paths with press materials. at an upcoming reading or charity event. If you’re Be prepared to be turned down every now and then. drawing a blank, sign up for an upcoming workshop Remember, it probably isn’t personal—it simply takes a lot or conference where you’ll be able to write directly of time and effort to read a book and blurb it in a creative under a poet you admire for an afternoon, a and memorable fashion, and most writers won’t commit weekend or even a semester. The goal is to get an to a writing job unless they know they can do it well. author you admire to know you and like you well enough to agree to read (and then, ideally, to blurb) And of course, once you’re published, return the blurbing your book. favor. Writing blurbs and book reviews is a crucial component to being part of a literary community. If you’re more comfortable on the online space than in person, you can also spark friendships with Speaking of book reviews… writers over on Twitter. You’ll want to develop some kind of rapport before asking for a blurb, so be sure BOOK REVIEWS AS BLURBS you truly and honestly admire the writer you are You don’t have to reach out to specific authors trying to befriend and that you can explain how to get blurbs. Reviews are an excellent source of your writing has been impacted by their own work. read-made blurbs. Think of how movies often use Once you’ve chosen your ideal blurbers, reach reviews. How many times have you seen “You’ll out via email and explain why you feel your ideal laugh until you’ll cry,” –The New York Times up on blurbers will be able to encapsulate your book in the preview screen? Most of us won’t get that level their blurb. Articulate what it is about their style or of press reception for our poetry collections, but thematic concerns that finds company in your book. we may very well have our book reviewed in at least Make sure you put your writing into conversation a few smaller publications, journals, and blog posts. with your ideal blurbers’ bodies of work. Not only You can pull quotes from any review of your work to will this show them that you honestly understand use as a blurb. and value their creations, you’ll also pique their But if you don’t have your book reviewed yet, how interest as readers, ideally enough to get them to can you change that? take a look at your collection. TELL TELL POETRY SELF-PUBLISHING GUIDE 17
HOW TO GET REVIEWS GET REVIEWS AND USE THOSE REVIEWS ON THE BACK OF YOUR BOOK If you want to use reviews for your blurbs, be warned: you’ll have to send your manuscript or If you want to use reviews, you’ll have to send your advanced review copy (ARC) to reviewers about 6 unpublished (or advanced review copy (ARC) to months before your desired publication date. Be sure reviewers about six months before your desired to query journals and magazines to make sure they publication date. Why? You’ll want enough time have space to review your book and to alert them to to add the reviews to the back of the book before the arriving package. You’ll want to start reaching out it’s published. early so that journals and magazines can synchronize Remember that not all places will publish a review their review to appear around the same time your book of your poetry. Even if they agree, they might have hits shelves and online bookstores. If you’re already a limited staff or a full publication schedule, so don’t behind in reaching out, though, there’s still hope. Many feel disappointed if you don’t get as many reviews as journals and magazines will consider printing reviews you’d like. of books up to two or three years after th book’s publication date. Inquire widely. Send your book to any journal or magazine that expresses interest. After all, just one review can alert hundreds if not thousands of readers to your poetry collection and may just help you sell a few more books—and all it takes is one review to get a blurb you can use in promoting your book. Remember that not all places will publish a review of your poetry. Even if they agree, they might have a limited staff or a full publication schedule, so don’t feel disappointed if you don’t get as many reviews as you’d like. To find a list of publications that review poetry, check out the exhaustive resources over at Poets and Writers. TELL TELL POETRY SELF-PUBLISHING GUIDE 18
POPULAR MAGAZINES THAT REVIEW POETRY Yes Poetry Clash Media editor@yespoetry.com clashmediainc@gmail.com Currently closed to submissions Submissions read on an ongoing basis http://www.yespoetry.com https://yesclash.com Electric Literature Glass Poetry https://electricliterature.submittable.com/ editor@glass-poetry.com submit/53043/essays Stephanie Kaylor, reviews@glass-poetry.com Currently closed to submissions Submissions: March 1 through March 31 https://electricliterature.com http://www.glass-poetry.com The Nervous Breakdown The Bookends Review postmaster@thenervousbreakdown.com info@thebookendsreview.com Currently closed to submissions https://thebookendsreview.submittable.com/submit http://thenervousbreakdown.com Submissions: May 1 to August 31 December 1 to January 31 Nomadic Press http://thebookendsreview.com Michaela Mullin, msmullin@nomadicpress.org Submissions: January 1 to February 28 Split Lip Magazine https://www.nomadicpress.org kellyflynnwrites@gmail.com http://www.splitlipmagazine.com/submit Luna Luna Magazine Submissions: FREE submissions during the months editor@lunalunamagazine.com of December, February, April, June, August, http://www.lunalunamagazine.com and October. Submissions read on an ongoing basis TIP JAR submissions only during the months of https://caper.submittable.com/submit January, March, May, July, September, Deaf Poets Society and November. thedeafpoetssociety@gmail.com http://www.splitlipmagazine.com Submissions read on an ongoing basis www.deafpoetssociety.com TELL TELL POETRY SELF-PUBLISHING GUIDE 19
JMWW Boston Review Jen Michalski, jen.michalski@gmail.com review@bostonreview.net Submissions read on an ongoing basis Submissions read on an ongoing basis https://jmwwblog.wordpress.com https://bostonreview.submittable.com/ submit/55328/nonfiction-and-book-review-essays Barrelhouse yobarrelhouse@gmail.com Borderlands Submissions read on an ongoing basis borderlandspoetry@gmail.com https://www.barrelhousemag.com Submissions period: Fall/Winter issue: March 30 to June 30 Largehearted Boy Spring/Summer issue: September 15 to December 15 boy@largeheartedboy.com http://www.borderlands.org Submissions read on an ongoing basis http://www.largeheartedboy.com Literary Hub info@lithub.com Maudlin House Submissions read on an ongoing basis Submissions read on an ongoing basis http://lithub.com https://maudlinhouse.net Poetry Matters Quail Bell Magazine Submissions read on an ongoing basis submissions@quailbellmagazine.com http://readwritepoetry.blogspot.com Submissions read on an ongoing basis http://www.quailbellmagazine.com Portland Book Review info@portlandbookreview.com Tarpaulin Sky Submissions read on an ongoing basis editors@tarpaulinsky.com, http://portlandbookreview.com reviews@tarpaulinsky.com Submissions read on an ongoing basis The Rumpus https://tarpaulinsky.com lyz@therumpus.net, abigail@therumpus.net, poetry@therumpus.net Boxcar Poetry Review Submissions read on an ongoing basis https://boxcarpoetryreview.submittable.com/Submit http://therumpus.net Submissions read on an ongoing basis http://www.boxcarpoetry.com TELL TELL POETRY SELF-PUBLISHING GUIDE 20
Screaming With Brevity DESPITE ALL THESE OPTIONS, THOUGH: http://www.screamingwithbrevity.com/contact-2 WHAT TO DO IF YOU DON’T HAVE A BLURB? Currently closed to submissions Perhaps you’re all ready set to print and you simply http://www.screamingwithbrevity.com do not have a blurb. Let’s say you don’t have time to Foreword Reviews cultivate relationships with ideal blurbers on Twitter, ebooks+magazine@forewordreviews.com to attend a weekend workshop on some lush college https://publishers.forewordreviews.com/reviews campus, to mail out “review copies” of your book to Submissions read on an ongoing basis a dozen journals hoping they bestow upon your book https://www.forewordreviews.com generous, glowing praise. What do you do now? Remember at the start of this section, we discussed the most straightforward blurb—the blurb you and your publisher to write summarizing a book’s concerns, immersing the audience in its setting, articulating the traditions the collection calls into play (e.g., High Romanticism, Language Poetry, humorous narrative, Confessional poetry). This blurb can save the day when all other blurbs fail. Spend time crafting a blurb that really translates the magic of your collection. Do not worry about reviews and praise. If you and your publisher do your job well writing this single back-cover blurb, all those outside laurels will eventually come. Bibliography Dwyer, Colin. “Forget the Book, Have You Read This Irresistible Story on Blurbs?” NPR.org. 27 September 2015. https://www.npr.org/2015/09/27/429723002/ forget-the-book-have-you-read-this-irresistible-story-on-blurbs Penn, Joana. “How to Write Back Blurb for Your Book,” The Creative Penn.com. 16 November 2010. https://www.thecreativepenn.com/2010/11/16/how-to-write- back-blurb-for-your-book/ TELL TELL POETRY SELF-PUBLISHING GUIDE 21
WHAT’S UP WITH THE PL ATFORM Choosing a platform first will save you from a headache later on. Once you know which company you want to work with, you’ll be able to properly format the interior of your collection. Let’s look at some popular options. LULU KDP BLURB BOOK BABY TELL TELL POETRY SELF-PUBLISHING GUIDE 22
LULU AN EA S Y-TO-U S E S EL F-PUB L I S H IN G P L AT F O R M FEATURES • Supports Word document or • Publishes eBooks, but doesn’t go PDF uploads through Amazon KDP. If you want to publish an eBook and distribute • Allows single book printings, so it using Amazon, you’ll have to authors can pay to receive only go with a platform that has a one copy of each book. There is connection with Amazon KDP no minimum order requirement. • Provides author services such • Provides extensive knowledge as paid reviews through trusted base that includes articles, video companies like Kirkus and tutorials, and forums to help you promotional author videos learn how to create, publish, and sell a print or eBook • Provides print books on demand so authors don’t have to carry • Provides free tools so you can stock, or have piles of their own create your print or eBook, books sitting around ISBNs, and distribution to online retailers (although both Lulu and • Provides author discounts on third-party retailers will take a large volume orders commission upon sale) • Allows immediate eBook • Supports the creation and sale of publication your book directly through Lulu, • Crafts high-quality covers with the option to distribute to other online retailers as well • Does not charge a distribution fee • If you publish and are assigned an ISBN through Lulu, you will be unable to publish through another company, so if you wanted to publish a hard cover on Lulu and a soft cover on Blurb, it would be a no-go TELL TELL POETRY SELF-PUBLISHING GUIDE 23
LULU (CON’T) AN EA S Y-TO-U S E S EL F-PUB L I S H IN G P L AT F O R M THINGS • If you use a Lulu-provided ISBN, TO NOTE you give Lulu exclusive publication rights • Support team is nearly impossible to connect with • Pays royalties to the bank or PayPal, so it’s easy to get paid out • Does not support matte covers on paperback books ROYALTIES 65-Page Poetry Collection Book List Price: $14.95 AND 6" x 9" Trade Paperback Base Price: -$2.55 PRICING Self-created Cover Lulu Share: -$1.94 Black and White Interior Glossy Cover Royalty: $10.46 per sale 60-lb paper $2.55 Per Book Total for 60 books: $138 If you sell on Amazon, Barnes & Noble, or Ingram, you’ll make a little less. The distribution fees will be around $7 per book and Lulu would take a $0.40 share. So you might be able to make $1-$2 if you sell most of your books through Amazon. TELL TELL POETRY SELF-PUBLISHING GUIDE 24
KDP AM AZON’S S E L F-PUBL I SHI N G P L AT F O R M FEATURES • Provides free “do-it-yourself” THINGS • Does not support hard option, which will get you TO NOTE cover distribution distribution to Amazon, Amazon • Has easy to reach Europe, Kindle, the KDP support services storefront, and more, through the free expanded distribution program ROYALTIES For a 65-page poetry book • Provides free tools for cover and AND interior design setup PRICING Black and white • Offers paid editing, layout, design, List Price: $14.95 and marketing services Amazon Fee and Base Price: • Claims to offer “some of the highest royalties in the industry.” -$8.13 You get 60% through Amazon or Amazon Europe and 80% through the KDP storefront Royalty: $6.82 per book sold (note: there is still a fixed fee for each sale, which will depend upon the specifics of your book) • Prints books on demand • Provides free resources on self-publishing, including articles, and a blog • Supports “member orders,” orders for your own book, costs only the fixed and per-page price, plus shipping and handling, meaning KDP takes no extra fees on these orders TELL TELL POETRY SELF-PUBLISHING GUIDE 25
KDP (CON’T) AM AZON’S S E L F-PUBL I SHI N G P L AT F O R M PRICING (For standard trim sizes, books must be between 24-440 pages. For custom trim sizes, books must be between 24-220 pages.) TELL TELL POETRY SELF-PUBLISHING GUIDE 26
BLURB A SEL F-PUBL I S HI N G PL ATF ORM F O R A R T B O O K S FEATURES • Experts available THINGS • Beautiful interface TO NOTE • Easy-to-use-platform • Easy PDF uploader • Supports large files (up to 2MB) • Great for art books, trade books, and magazines • Online previewer makes it easy to review book before printing • Only supports distribution through Amazon • Supports fixed-layout eBooks • Expensive shipping costs • Supports PDF and ePub version • Mediocre matte cover • Layout tools including (if using a dark cover) BookWright, Adobe InDesign Plug-In, PDF to book, Adobe • Manufacturing can be expensive Lightroom, Blurb for iPhone • Takes around 4 months from the and iPad, and online photo sale date to get paid book support • Best for art books • Supports pre-sell through Kickstarter ROYALTIES 64-page poetry manuscript Royalties: AND Softcover book List Price – (base unit cost + listing PRICING fee + 15% of List Price) Black and white printing $3.99 per book TELL TELL POETRY SELF-PUBLISHING GUIDE 27
BOOKBABY BE AUTI FUL ART B OOK S FEATURES • Takes care of formatting and • Print book costs $199 for sends you a proof for approval global distribution • Offers a 100% money-back • Client must order at least 25 satisfaction guarantee copies to complete distribution • Provides free access to • eBook distribution costs $249 + “BookShop,” a personal online $29 for an ISBN storefront for authors that allows you to make more in royalties by bypassing retail middlemen THINGS • Hefty distribution fee TO NOTE • Expensive eBook distribution fee • Offers free services, allowing authors to upload retail-ready • Doesn’t allow pick-and-choose ePub files distribution so if you choose • Takes no commission on net Global Distribution, you book can eBook sales appear in all of the stores listed (Amazon, Barnes & Noble, etc.) • Supports chats with customer service agents who are • Pays authors out via PayPal, self-publishing experts deposit (with US bank account), or check • Provides shipping on most book orders • Supplies ISBNs for $19 and requires exclusive rights • Has largest distribution network of retail stores for any • Only supports orders of self-publishing service 1 book or 25+ • Offers marketing services • Prints books on demand ROYALTIES Most titles will generate between • Doesn’t take a selling fee, AND 10%-30% royalties which can mean more profit PRICING TELL TELL POETRY SELF-PUBLISHING GUIDE 28
SAMPLE BUDG ET AND ROYALT Y BREAKDOWN LULU KDP If people purchase your book through Lulu If people purchase your book through KDP List Price $13.50 List Price $13.50 Manufacturing Cost -$8.50 Manufacturing + fees -$7.55 Net Profit $5.00 Royalty $5.95 Lulu Commission -$1.00 Royalty $4.00 If people purchase your book through a wholesaler If people purchase your book through Amazon’s (like Amazon) Expanded Distribution feature, which places the book on third-party bookstores, online retailers, libraries, You determine the wholesale price that you set for the and distributors. Learn more about KDP’s wholesaler and they will sell your book at whatever price distribution options on their website. they want. You will always earn the same revenue for each print book sold by that retainer. List Price $13.50 Wholesaler Price $7.90 Manufacturing + fees -$10.25 Manufacturing Cost -$5.50 Royalty $3.25 Lulu Commission -$0.40 Royalty $2.00 (These examples were taken directly from Lulu’s discussion board. Check out their website for more info and to check your prices against their price examples). TELL TELL POETRY SELF-PUBLISHING GUIDE 29
SAMPLE BUDG ET AND ROYALT Y BREAKDOWN (CO N’T) BLURB BOOKBABY Royalties are 80% of list price minus 30% fee Global Print on Demand Set up Fee: $299 List Price $13.50 Direct-to-reader Print on Demand Fee $299 Fees -$6.75 List Price $13.50 Royalty $6.75 Fees -$9.45 • Blurb is quite expensive, so the likelihood that your Royalty $4.05 book will be able to be listed for as low as $13.50 is a bit of a stretch. • Bookbaby notes that most books will generate between 10% and 30% of the book price in royalties. • POD distribution can only be added to orders with 25 or more books ALL SAMPLE BUDGETS ARE BASED ON THE FOLLOWING SPECS: • 65-page poetry • Black + white on cream paper • Softcover • Perfect bound paperback • 6" x 9" in • a 65-page poetry manuscript that is printed in softcover with a 6” x 9” cover and a black and white interior. All royalties are based on the assumption that you list your book for sale at $13.50 All figures are for estimation only. Your actual royalty will be determined at the time of setup. TELL TELL POETRY SELF-PUBLISHING GUIDE 30
SUMMA RY OF PUBLISHING PL ATFORMS Lulu is a solid choice for a medium budget, with reasonable prices for printing, and a good network of distribution options. KDP is sparse in terms of features and distribution options, but you can create and publish your book on Amazon for free, and earn some decent royalties. Blurb is great for art books, but distribution is limited to Amazon. BookBaby is the best in terms of customer service, features, and distribution, but their printing is the most expensive and they charge hefty fees for distribution. TELL TELL POETRY SELF-PUBLISHING GUIDE 31
WHAT’S UP WITH MARKETING It’s time to market your recently released poetry managing; don’t create a YouTube account if you collection, but you aren’t sure exactly where to know you won’t actually upload a new video weekly start. Maybe this is your first published collection, or biweekly. Look at poetry collections similar and you’re wondering what your next steps are to yours in style, theme, and intended audience, now that the book has been written and edited. and the poets who write work that is thematically Maybe you’ve published a collection before, but you similar to yours. What social media platforms are weren’t happy with how the marketing and publicity they on? How regularly are they updating? Do they turned out, and you want to find a new audience share editing tips, information about their writing for this book. Here’s how you can get started on process, or fun looks at their personal lives? Don’t marketing and promoting your collection to readers. just replicate what you see but take stock of what other people are doing and balance that with what HOW TO GET PEOPLE EXCITED ABOUT feels authentic to you. It’s extremely important YOUR WORK that your social media presence be tailored to what Ideally, the marketing and publicity process happens feels natural—because you won’t get and keep any before the collection is finished and published. followers by pretending to be someone you aren’t. It’s a great idea to set up social media accounts, if You should also start pitching—media outlets, you don’t already have them, six to nine months individual writers and poets, bloggers—several in advance of the publication date (or at the very months in advance of your publication date. Most least, three months if your collection has a quickly of your coverage will come right before your book approaching pub date). is published and right after, but if you’re strategic, Choose at least one to two social media channels you might be able to get on a book list announcing that feel appropriate for your audience, such as upcoming poetry collections or newly published poets Facebook, Instagram, Twitter, LinkedIn, YouTube, to look out for. It doesn’t hurt to start familiarizing Medium or WordPress. Remember that you’ll editors, producers, bloggers, journalists, booksellers, want to post regularly on any channels you and other gatekeepers and media professionals with manage, so you should choose platforms that you and your collection in advance, so they’re excited you feel comfortable with and know you can keep to promote it once it’s published. TELL TELL POETRY SELF-PUBLISHING GUIDE 32
HOW TO CONNECT WITH BOOKSTORES TO SET UP READINGS Dear [name of the bookstore’s events About four to six months in advance of your manager or owner], collection’s publication, you can start reaching out I’m reaching out to see if you’d be interested to bookstores to set up readings and events. You’ll in setting up a reading or event for my mostly be targeting independent bookstores for forthcoming poetry collection, [name your poetry collection, but don’t be afraid to think of collection], which be published on outside the box. If it feels thematically right for [publication date]. I would love to come your work to have a reading at a museum, it’s worth to your store and share my work with the reaching out to museums as well to see if you can community. Are you available for any coordinate that. readings around [offer at least a basic When you’re reaching out to bookstores, you’ll suggestion, such as the month(s) when want to be polite, courteous, and show that you you’ll be heavily promoting the collection, understand what the bookstore excels at and what or if you have a strict schedule, you can say types of events they usually plan. If they’re mainly a something like “any Saturdays or Sundays in children’s bookstore and all their events are geared May or June”]? toward kids’ story time, it doesn’t make sense Thanks so much for your time, and I look to read from your collection there unless it’s a forward to hearing from you. You can children’s poetry book. Browse through bookstores’ contact me at [email] or [phone number] past event calendars and look at the types of books any time. (and authors) that are frequently featured, so you can make sure you’re targeting bookstores that are Best/Sincerely/Thanks [choose one], aligned with what your collection is about and who [your name] you are as a poet. Here’s a sample outreach email template that you can edit and send to bookstores: TELL TELL POETRY SELF-PUBLISHING GUIDE 33
HOW TO SET REALISTIC EXPECTATIONS that review poetry, or poetry blogs? It’s worth looking for your niche: Who is your ideal audience It’s important to have realistic expectations of for this collection, and where does that audience how well your poetry collection will do, how many spend most of their time? How and where can books you’ll sell, what review outlets might cover you reach them? With a poetry collection, it will it, and how many readings and events you’ll set up. be less about numbers and how many pitches and Poetry collections are a niche market within trade press releases you send and more about finding the publishing, and poets tend to be very dedicated people who are going to love your book and getting and passionate about their work. It’s hard to spend them to know about it. months or years working on a project that’s so important to who you are, and then send it off into the world and wait for feedback. If you’ve been active in the poetry community for a while—even if you were unpublished before and were attending readings, workshops, conferences, and events—you’re probably aware of who else out there is publishing, promoting, and engaging with poetry. If you don’t, now is the time to learn and research. Which bookstores and organizations are hosting poetry readings in your area? Do you live in a location where there’s a lot going on in the poetry scene, or will you have to travel to find an audience? Are there any conferences or larger events in your area that feature poetry, or any local organizations dedicated to poetry and local poets? Are there networking groups for poets? Get involved but be realistic about your bandwidth and outcomes. You might not be getting an excerpt of your collection in the New Yorker, but is it more realistic to target online magazines, literary journals TELL TELL POETRY SELF-PUBLISHING GUIDE 34
WHAT’S UP WITH HOSTING READINGS Organizing and hosting a poetry reading can seem like a daunting task: you need a venue, a time, readers, an audience, and all of these things need to work together to make the event successful. Luckily, there are a few tips and tricks to help you achieve your goal. WHAT’S UP WITH FINDING A DATE readings have proven the most likely to draw a good AND TIME? crowd and go well and Monday night readings have Why it’s important proven to get the least turn out. We’ve all been there—a really awesome event pops Finding a time up on our feed and we’re interested until we realize This can also depend on where you live. In a city like [insert reason we can’t make it]. There’s nothing Atlanta with a rush hour that lasts from afternoon worse than planning an event, doing everything into the evening, a reading that falls before 7 p.m. right, promoting it well, and having it fail simply Monday to Friday is likely to fail simply because no because it’s on a bad day/at a bad time. The first one can get there on time. However, in Baltimore, thing you want to do when planning a reading is the 510 readings, named for their 5:10 p.m. start make sure you have a day and time that is likely to time, were a great success. Think about your city: work well for a wide range people and will give you what are the time constraints? What times seem your best shot at drawing a large audience. to work well for you and your intended audience Finding a day for similar events? When deciding on a time, also think about the kind of reading you’re aiming for. This primarily depends on where you live and what Do you want a casual, laid-back, afternoon/early season it is. For example, if you live in a big football evening reading? Do you want a reading that goes town, Sunday nights during football season are late? Should people plan to get dinner before or probably going to be difficult to work with. The after (or during)? Do you want a reading that ends same goes for a range of other scenarios. Consider a little later and everyone can go out for a drink your area, the popular event nights, the schedules afterwards? Once you know these things, just of your target audience, etc. before choosing a day. use the process of elimination until you find your In my case, after some trial and error, Friday night perfect time. TELL TELL POETRY SELF-PUBLISHING GUIDE 35
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