Our Planet Protecting the only bubble that matters - SodaStream Environmental Overview 2020
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Our Planet Protecting the only bubble that matters SodaStream Environmental Overview 2020
2 SodaStream Environmental Overview 2020
Welcome SodaStream
From Our CEO at a Glance
From the start, SodaStream was an 1903 80,000
“At the heart of our company innovator, an inventor, a disruptor of the SodaStream was Our products are
lies an ambitious vision: To beverage industry, and we soon became a founded in 1903 available at more than
purpose-driven organization, committed to in the UK 80,000 retail stores across
Change the Way the World promoting sustainable business practices 45 countries
Drinks. SodaStream’s magic of long before they were fashionable. Today,
transforming water into fresh, we put the planet at the very center of
our business model, striving to eliminate
sparkling water excites millions single-use plastic waste, defeating
of consumers around the world, inequalities and helping to build stronger
knowing they are also saving communities for a sustainable future.
thousands of single-use plastic
bottles every year.
Our values 5,000+
We believe corporations play a vital role in employees1
generating change, which is why we put
We invite you to join our
3,000
sustainability and social purpose at the
revolution, and add some core of everything we do. SodaStream
sparkle to your life.”
Our
believes in:
With one reusable bottle,
we can save a family up to
Business courage
Being driven by our dreams
not by our fears
Vision 3,000 disposable bottles
every four years
Changing the Way
Creativity the World Drinks
Encouraging the crazy ideas
that fuel innovation Our
Initiative and urgency
Making every day count
Mission
Revolutionizing the global
Excellence of execution beverage industry by providing
Taking no shortcuts to success
choices that are better
Optimism and energy for consumers and
Daring to dream and pursue the planet
Eyal Shohat
CEO,
the “impossible”
SodaStream One SodaStream
Celebrating our differences
and acting as ONE
1 Includes permanent and temporary employees.
3 SodaStream Environmental Overview 2020
Our Environmental By 2023
Impact 200M
start producing
sparkling water
makers from recycled
Avoid an additional
200 million single- or plant-based
materials
Sustainability is at the very core of use plastic bottles by
transitioning our flavors
our product. One reusable SodaStream Our to a metal bottle
bottle replaces the need for thousands Environmental by 2025
of single-use plastic bottles. Targets
78B
Our sparkling water makers enable
consumers to create sparkling drinks
By 2025, we will avoid the
at home using just tap water, our refillable use of 78 billion single-use
gas cylinders and our flavor options, thus plastic bottles1 by expanding
reducing packaging, carbon emissions our business (an increase of
11 billion from our original
and transport pollution. 2020 commitment)
In addition to our efforts to reduce
single-use plastic waste, we are taking
steps to reduce our carbon footprint.
This includes shortening the distances
traveled by some of our products to
reach partners and consumers.
Through our environmental sustainability
work we contribute to these SDGs:
1 Data per 0.5L bottles.
4 SodaStream Environmental Overview 2020
Products That Make a Difference
Positive impact on health Bottles and flavors
Pepsi flavors: the new
and wellness Our reusable bottles are unique, allowing
and iconic
The positive impact of SodaStream on health consumers to carbonate and drink from the
and wellness has been well demonstrated: in a same bottle. At present, 30% of our bottles are Since 2020, our consumers have been
2021 study, 81% of participants who owned a made from reusable glass, a figure we expect to able to make their favorite PepsiCo drinks
SodaStream sparkling water maker increased increase in the years ahead. In total, 37% of all using their SodaStream Sparkling Water
their water intake by an average of 52%.1 our bottles are dishwasher safe, thus enabling Maker from the comfort of their own home
consumers to reduce water usage. in an Earth-friendly way. Five iconic flavours
– Pepsi, 7UP, Mirinda, Mountain Dew and
Revolutionizing our sparkling At the end of 2021, we will start transitioning
Schwip Schwap – along with their diet
water makers our flavors from plastic packages to metal.
and sugar-free alternatives are available
Metal is currently the easiest and most
Our sparkling water makers are produced to in ten markets.
commonly recycled material in the world,
the highest standard of quality and designed to making metal bottles an immediately available, In January 2021, we launched bubly™ drops
deliver the ultimate beverage experience. environmentally friendly alternative. for SodaStream in the USA followed by
In 2020, we launched the DUO, our most Canada, representing the first partnership
advanced sparkling water maker to date, and the with PepsiCo’s brands in North America.
The new collaboration brings the beloved
Reusable
only one in our portfolio that allows consumers
to carbonate in both glass and reusable plastic bubly™ brand’s bright flavors and bold
bottles. The DUO decreases plastic consumption Each of our reusable personality to the SodaStream platform,
of consumers while enabling convenient usage bottles are BPA-free and offering another way for consumers to enjoy
indoors and outdoors. replace the need for thousands bubly™ beverages at home while continuing
of single-use plastic bottles to avoid single-use plastic.
We are investing robust resources to implement
while also reducing
recycled and renewable plant-based materials
carbon emissions and
into our sparkling water makers by 2023. This
pollutions
move will further reduce plastic waste and lower
carbon emissions in the production process.
1 Based on an online survey in the USA and UK. Random
sample of 600 SodaStream Active users (owners that
use the machine once a month or more), males and
females aged 18+.
5 SodaStream Environmental Overview 2020
Sustainable Operations
Cylinders: refilling and recycling Shortening the supply chain Recycling waste
Repurposing and recycling
Our CO2 cylinders are designed to be reused.
in Australia
through local filling stations We’re always looking for ways to recover and
SodaStream cylinders are produced – and reuse waste materials. Wherever possible, we
designed to remain – in a closed loop. The life In July 2020, we launched an exciting
and operations filter and reuse our oil waste, regrind and reuse
cycle begins with manufacturing, to filling, use repurposing and recycling project in Australia SodaStream currently has seven CO2 cylinder plastic waste, and recycle and separate water
and return by consumers, cleaning and refilling, aimed at reducing SodaStream’s contribution filling stations worldwide, and will open its eighth from production waste. In addition, we use carts
and reintroduction into the local market for to waste and landfill. The project’s two key in Japan in 2021. We carefully consider all our rather than cardboard cartons for local product
redistribution. All cylinders meet required country- objectives are: redirecting returned sparkling station locations to ensure that the distance transfers, and melt our discarded brass into
specific standards, undergoing extensive in- water makers back onto the market, and between our inputs and end users is as small new reusable rods.
house safety tests before entering or returning to when this isn’t possible, recycling sparkling as possible. For example, our Netherlands
the market. Our consumers can exchange empty water makers, thus preventing 4 tons of site consolidates activities previously carried
cylinders through local retail partners or through plastic going to landfill. Machines that were out across seven different locations and thus
Lowering
online exchanges. no longer in use and returned to store by reduces transport impacts between our sites
consumers were collected, retested and – if in Western Europe. Similarly, our Japanese
Consumption
filling station will cut the environmental costs of
Packaging appropriate – refurbished for resale. Since
moving millions of CO2 cylinders every year to
the project’s launch, almost a quarter (24%1)
We believe in protecting our products and and across the Asian market.
of returned machines have been successfully We have minimized and found
the planet, and consider the environmental
refurbished, and all of the Refurb Machines alternative solutions for the
impact of every single component in our designs.
In 2019, we removed the plastic handles from all
were sold to external parties. Machines that Renewable energies use of single-use plastic in
our packaging (reducing approximately 6 tons
could not be refurbished and repurposed and savings our factories, offices and
were separated for parts (metal, plastics, production plants around
of plastic waste a year), and we’re currently As production at our flagship factory in Israel
batteries, etc.) and recycled. the globe
exploring innovative packaging options to reduce grows, we plan to meet 10% of the plant’s total
our paper waste. Our packaging is made energy requirements with solar energy by 2022,
from recycled cartons and is already at least a five-fold increase from 2% in 2020. We aim to
90% recyclable. achieve this by installing additional solar panels
to the rooftop array at the site.
Through these investments, we are proud to
contribute in the near term to PepsiCo’s goal
of transitioning to 100% renewable energy for
company-owned operations globally by 2030.
Energy
Boost
We plan to boost our
inputs from solar energy
five-fold to 10% over
the next two years
1 Data based on Jul20-Feb21.
6 SodaStream Environmental Overview 2020
Our Carbon Footprint and Beyond
84.9%
reduction in single-use
plastic by SodaStream
consumers1
76.3% Reusable
of consumers became Closed-loop
more environmentally cylinders are reused
conscious after purchasing many times over
a SodaStream1 17.1
kgCO2e
cradle-to-gate
footprint (kgCO2e
Thousands per kit over whole 0.044
of bottles saved lifespan) kgCO2e
by 1 SodaStream
footprint per 1L
bottle over 4 years
of drink from the
Fizzi/Spirit kit2
0.059
kgCO2e
footprint per 1L
of drink from the
DUO kit2
28.5
kgCO2e
cradle-to-gate
footprint (kgCO2e
per kit over whole
lifespan)
1B
ased on a customer survey conducted
in the UK and USA 2021.
2C
radle-to-gate footprint analysis certified by the
Carbon Trust.
7 SodaStream Environmental Overview 2020
Activism – Raising Our Voice for the Planet
Sustainability is in our DNA and we are Earth Day and World Cleanup Day AUSTRALIA GERMANY AND AUSTRIA
committed to using our voice and brand to
Every year on Earth Day and World Cleanup “Ocean Heroes” school program World Schlepp-Championship
advocate for change. As a company that is often
at the forefront with innovative ideas and actions,
Day, millions of people and thousands of In 2019, we launched “Ocean Heroes” in Australia, Virtual Run
organizations around the world pledge to support a free half-day primary school program developed
we make a point to be leaders in matters that In 2020, we organized the Schlepp-Championship’s
a cleaner, healthier planet and a more sustainable and delivered by sustainability professionals, to
are important to us. first Virtual Run for the Environment (a socially
future. At SodaStream, we make our contribution engage and inform children about the potential distanced adaptation of our 2019 event).
in different ways: local environmental initiatives, impact of single-use plastic. The interactive
Global campaigns financial contributions to nongovernmental program includes an immersive underwater
Hundreds of participants from all over Germany
and Austria took part in this challenge. For every
Our environmental message is integral to all organizations (NGOs) and educational campaigns. virtual reality experience, engaging and thought- kilometer “schlepped,” SodaStream made a
our communication campaigns. During the provoking group discussions, and hands-on
When the COVID-19 pandemic made access financial contribution to the NGO OceanCare.
September climate strike, we shut down all our activities showing how to repurpose plastic waste.
to water and good hygiene more important than
facilities and operations for 24 hours, with our CANADA
ever, we contributed to the international NGO AUSTRIA
website streaming the message: “Global Climate
WaterAid. Our short film One Home, One Planet The Great Gulp Campaign
Strike in Solidarity with the Young Generation for
reached more than 30 million people, sharing Hasta la vista, goodbye
a Better Future.” Toward the 2020 holiday season, Also in 2020, we sponsored the Great Gulp
we released an environmental advert featuring
the message to stay at home and take better to plastic! Campaign across Canada, raising awareness
care both of each other and our planet. In 2019, we joined Arnold Schwarzenegger, in schools, offices and homes of the importance
the artist Snoop Dogg raising awareness of
the “Small Things” people can do to live a more In France, we partnered with local NGO No Greta Thunberg, Werner Boote1 and other of drinking water and reducing single-use
sustainable lifestyle. Plastic in My Sea to raise funds in support of experts making real proposals for plastic plastic waste.
its activities. We also organized local cleanup reduction at the R20 Austrian World Summit.
In addition, throughout the two-day summit, SWEDEN
initiatives involving our employees, their families
and the public. we displayed an eye-catching exhibit of a Non-Plastic Waste Innovation
three-meter-high globe drowning in a sea of
single-use plastic bottles (called “The Sunken
of the Year
World”) in front of the Hofburg, seat of the In 2019, SodaStream launched the Non-Plastic
Austrian government in Vienna. Waste Innovation of the Year competition for
the very first time in Sweden. The purpose of
FRANCE the competition was to promote young Swedes’
entrepreneurial spirit and drive interest in
Mont-Blanc Ultra Trail sustainability solutions for the single-use plastic
In 2019 in France, we partnered with the waste problem. Hundreds of participants from
organizers of the Mont-Blanc Ultra Trail to all over the country submitted ideas. For the
reduce the use of plastic bottles both on the 2021 edition of the competition, SodaStream
Trail and at sporting events in general. During Nordics will scale the competition to Norway
the event, refreshment stations were equipped and Denmark.
with SodaStream machines and reusable bottles,
eliminating the need for single-use plastic bottles.
1 The Austrian film director who presented the documentary film Plastic Planet in 2009.
Go to our website and learn more about our activity and how you can save the planet. sodastream.com Don’t just share, care!
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