Official equipment sponsor - FRESH news stories & everything Ride, Swim & Run in the Triathlon World - Sports Insight

 
CONTINUE READING
Official equipment sponsor - FRESH news stories & everything Ride, Swim & Run in the Triathlon World - Sports Insight
FRESH news stories & everything Ride, Swim & Run in the Triathlon World   tri-insight.com

                                                                     TACKLING THE
                                                                   GENDER GAP P34

RESEARCH LEADS THE WAY     KAYENNE A PERFECT CHOICE
FOR HUUB P32               FOR COMPETITION P33

                          official equipment sponsor
                                 www.sports-insight.co.uk
                                   www.tri-insight.com
Official equipment sponsor - FRESH news stories & everything Ride, Swim & Run in the Triathlon World - Sports Insight
TRI INSIGHT
32

    Research leads the way for HUUB

       Dean Jackson, owner of HUUB Design, talks to Mark Hayhurst
          about the brand’s history and to what the future holds
Wetsuit and apparel specialist        medalist Henri Schoeman,               background. I did some work             had already been signed up.
HUUB’s goal is to appeal to both      Paratriathletes Phil Hogg, Joe         with Swim Smooth, who are a             After the Olympics he phoned me
beginners and top athletes in         Townsend and Olympic Champion          group of advisors on the freestyle      and told me to get my bid in and I
the sport of triathlon.               Jetze Plat. As well as possibly        swim stroke in triathlon, and they      was successful.”
   That’s the aim of owner Dean       the greatest supported female          categorised this main swim group           HUUB’s success derives from
Jackson who set up the business       athletes in triathlon - twice          as Arnies, whose legs just sink. So     the research they carry out.
back in 2011 combining research,      World Champion Helen Jenkins           we created the phrase ‘leg sinkers’.    Originally the company carried out
science and reality to come up with   MBE, Yvonne Van Vlerken, Jess             “So we thought what if you           their research in Eindhoven, using
their wetsuits. Focusing wholly       Learmonth, Sophie Coldwell,            reduce the buoyancy in the chest,       the MAD ( Measurement of Active
on the athlete and maximising         Georgia Taylor Brown, and Hannah       give the upper body more freedom,       Drag) system which was invented
performance and comfort, their        Cockroft. Also, proudly supporting     make it thinner, more flexible but      by professor Huub. They then           technical improvements with. Dean
wetsuits are worn by some of the      Professor Greg Whyte and the           really stack the thighs and hips.       collaborated to develop their own      added: “We produce a premium
biggest names in the sport. HUUB      young inspirational                    That way you’re going to change         system, with the help of Innovate      range of goggles. We have an
wetsuits, clothing, accessories       Bailey Matthews.                       the profile of the drag in the water    UK, which has 17 force plates, and     interchangeable lens goggle – so
and goggles are worn by sporting         Dean Jackson said: “I used          because your hips are higher and        is one of the most advanced piece      no matter what the light you can
stars such as Rio 2016 medalists      to work for three other wetsuit        more streamlined.                       of technical swim measurement          swap the lens out. We also have a
Jonathan and Alistair Brownlee,       companies, bicycle brands and             “We created our top suit, the        equipment in the world. It is now      goggle that is photochromic – so
Richard Varga (fastest swimmer        running brands. I am one of            Archimedes, but I used two              housed in their research facility      depending on the light condition
in ITU triathlon), Olympic Silver     the few in the industry that has       buoyancies. So there was the            in Majorca.                            the lens changes. And we’re really
                                      worked in Swim, Bike and Run.          buoyancy for the 15 per cent that          Dean said: “I wanted to             excited because our top end goggle,
                                      And at 41 years old I lost my job      were excellent swimmers and there       own my research. To have               which looks amazing, is going to
                                      at blueseventy, which is another       was the buoyancy for the three –        the endorsements of athletes           be able to have prescription lenses
                                      triathlon company, and I thought       five, which stands for 3mm and          was invaluable, to have that           and that’s going to be available in
                                      now is the time to do it on my own.”   5mm, which was for the leg sinkers.     endorsement alongside science          December. So you will be able to
                                         He found a small group of           So I had a statement product that       puts us head and shoulders             have a prescription goggle that
                                      investors, in Nottingham, who          was ideal for all the market which      above any other brand. No other        looks cool!
                                      backed him with £25,000 in             no-one else was doing and, in fact,     brand has access to the testing           “Also we are going to be
                                      2011 and, with professor Huub          I was appealing to the bigger side      equipment we have and also the         launching, hopefully before
                                      Toussaint, who he named the            of the market while the other           range of athletes.                     Christmas, a heated pant that you
                                      business after, developed a fast       brands weren’t.”                           “Our most popular product at        put on and use before competing,
                                      wetsuit at the research centre            Two of Britain’s most famous         the moment is a wetsuit called the     which can crossover into any sport,
                                      in Eindhoven.                          triathletes are the Brownlee            Varman – which is a cross between      that can provide up to a nine per
                                         Dean said: “I’d spent six years     brothers, Jonathan and Alistair,        the names of Richard Varga, who        cent increase in performance.
                                      as marketing and head of running       and Dean was extremely pleased to       has more first out of the water in        “It’s born out of working with
                                      for ASICS in the UK and it just        get them into HUUB suits.               triathlons than anybody else, and      the Huub Wattbike cycling team.
                                      occurred to me that in the same           Dean said: “I’d worked with their    Henri Schoeman, who is also the        We engaged with the cycling team
                                      way that we all don’t run the same,    manager, Richard Downey, over           other most prolific first out of the   to give us a presence in cycling but
                                      we all don’t swim the same way.        the years because I used to be an       water person in triathlon.”            more to endorse the aerodynamics
                                         “I discovered that 85 per cent of   agent in triathlon. I’d contacted him      And it’s not just wetsuits          of the tri suits. That’s led us into
                                      triathletes were not from a swim       before the 2012 Olympics but they       that HUUB are looking to make          developing a whole cycling line.”

             “      To have the endorsements of athletes was invaluable, to have that endorsement alongside
                                science puts us head and shoulders above any other brand. ”

                                                                                        @TriInsight
Official equipment sponsor - FRESH news stories & everything Ride, Swim & Run in the Triathlon World - Sports Insight
Tri hub
                                   www.sports-insight.co.uk                    Sports Insight                @TriInsight                  @SportsInsightHub

                                  The place to source all your products and services

  P:2 Propel Wetsuit                                        361-FEISU                                      Kayenne                                       1500T2 women’s
The 2XU Propel Wetsuit is the most buoyant
  wetsuit from 2XU. Together with super-
                                                    Fast, just fast, nothing slow, stripped
                                                     of anything that’s not fast. Features
                                                                                                        Polarized Lens                                     running shoe
                                                                                                    With its unique, oversized lens design,            Using data from New Balance’s sports
 stretch arms and underarms, an extremely          include breathable air mesh, microfiber
                                                                                                    the Kayenne combines expanded four-               research lab, they designed this 1500T2
 comfortable neck, rollbar and floating zip,      suede, Fitz-Rite midfoot has soft internal
                                                                                                  point vision with superior hydrodynamics            women’s running shoe to help you tackle
 this wetsuit has been designed to increase       webbing to hold the foot secure, Lite EVA,
                                                                                                  thanks to its low-profile micro-frame. This          any distance, from a 5K to a marathon.
  hydrodynamics and comfort in the water.        Lightweight cloth rubber outsole supporting
                                                                                                  combination makes the Kayenne a perfect             The perforated synthetic mesh upper is
                                                  blown rubber pods for better traction and
                                                                                                  choice for a competition, whether in a pool          enhanced with FantomFit tech-driven
                                                 acceleration and full ground contact outsole.
                                                                                                  or open water. Polarized lens reduces glare         overlays and a Meta-Lock midfoot wrap.
                                                                                                   and increases contrast, making it ideal for
                                                                                                              swimming outdoors.

              www.2xu.com                                  store.361europe.com                           www.aquasphereswim.com                               www.newbalance.co.uk

      Roka R1 Goggle                                  Afire Swim Cap                                       SCOTT                                           Wilier Turbine
     The R1 has a smaller form factor for
improved hydrodynamics, and its innovative
                                                 The 100 per cent silicone Afire Swim Cap,
                                                 from Ryzon, will help you cut throught the
                                                                                                        Cadence PLUS                                           frame
 construction and design enhances comfort.                                                           The Cadence PLUS was designed and                  The Wilier Turbine frame with unique
                                                    water and is a must-have accessory.
  An ultra-soft but protective TPR gasket for                                                    developed for SCOTT’s world class road racers        features and a host of innovative aspects,
   comfort, along with a firmer nose bridge                                                      and triathletes. They leveraged their extensive          provides the perfect response to the
  ensures the goggle stays securely in place.                                                      aerodynamic expertise to make one of the            needs of triathletes around the world. A
Reduced architecture along the top frame of                                                      fastest and best ventilated helmets in its class.      product developed on the basis of four
 the goggle accommodates a retroscopic lens                                                        This was achieved through optimization of         fundamental pillars: aerodynamics; braking
 angle, radically opening the forward field of                                                    airflow on both the outside and the inside of       efficiency; wide range of positions; ease of
        view. Patented internationally.                                                                            the helmet.                                      transportation.

               uk.roka.com                                      en.ryzon.net                               www.scott-sports.com                                      wilier.com

                                                                                   www.tri-insight.com
Official equipment sponsor - FRESH news stories & everything Ride, Swim & Run in the Triathlon World - Sports Insight
34                                                                              TRI INSIGHT

                                 4iiii Innovations named Official Powermeter Supplier to the British Triathlon Federation
                                 4iiii Innovations Inc has been             Andy Salmon, British                 community benefit from this               support British Triathlon athletes
                                 named the Official Powermeter           Triathlon CEO said: “We are             relationship.”                            by providing accurate, reliable
                                 Supplier to British Triathlon.          always striving for better ways to         Under the partnership                  power data. Whether competing
                                    The national governing body          support our dedicated members           agreement, British Triathlon              in their first sprint triathlon or
                                 for triathlon, duathlon and             in their triathlon journeys and so      home nation members receive               shooting for an Olympic qualifying
     THE                         associated multisport in Great          partnering with 4iiii is a fantastic    membership pricing on the 4iiii           spot, 4iiii Powermeters will be the
NETHERLANDS                      Britain, administering more than
                                 1,000 triathlon events in England,
                                                                         move for British Triathlon. The
                                                                         4iiii mantra to be Smarter, Faster,
                                                                                                                 product family which includes
                                                                                                                 powermeters, heart rate monitors
                                                                                                                                                           tool to help these triathletes achieve
                                                                                                                                                           their goals. We are very much
TO HOST NEW                      Scotland, Wales, the Channel Islands    Safer resonates fully with our          and indoor trainers to provide the        looking forward to partnering with
IRONMAN 70.3                     and the Isle of Man. This agreement
                                 signals 4iiii official expansion into
                                                                         drive to achieve success, both at an
                                                                         elite and amateur level, and I look
                                                                                                                 perfect training trifecta.
                                                                                                                    Eric Gerstenbuhler, Managing
                                                                                                                                                           the organization and its members
                                                                                                                                                           on innovations that will advance
   IN 2020                       the triathlete market.                  forward to seeing our membership        Director, said: “We’re proud to           the sport.”
      Westfriesland, in The
     Netherlands, will host
 Europe’s latest addition to                                                                                      London Triathlon tackling the
     the global IRONMAN
           70.3 series.
                                                                                                                  gender gap in participation sport
    The inaugural IRONMAN                                                                                         Women’s sport is currently               entry to the event, use of a wetsuit
   70.3 Westfriesland - the                                                                                       enjoying unprecedented levels            for training and competing, an
     Netherlands will take                                                                                        of growth.                               eight-week training programme
    place on June 28, 2020.                                                                                           However, in many participation       including one-to-one online
Stefan Petschnig, Managing                                                                                        sports events the number of women        coaching sessions, their own online
    Director of IRONMAN                                                                                           participating is still well behind the   community and group coaching
   Europe, Middle East and                                                                                        men. Limelight Sports, the agency        sessions.
Africa, said: “We are excited                                                                                     of the active world, is committed to        One of the women selected,
     to see IRONMAN 70.3                                                                                          improving the ratio of women and         36-year-old Claire Smith, from
 history being written in the                                                                                     men throughout its varied portfolio      Chigwell, London, said: “I am
  Netherlands,” said. “After                                                                                      of participation events.                 relatively fit and I love to swim,
    a successful Multisport                                                                                           For this year’s London Triathlon     run and cycle but have never been
    Festival Westfriesland                                                                                        it teamed up with Her Spirit, a          brave enough to enter a triathlon. I
   we are ready to take the                                                                                       personalised coaching app for your       only swim breaststroke so thought
   next step by bringing an
   IRONMAN 70.3 event to
                                 Theragun partners with Ironman                                                   mind, body and fuel, that is aimed
                                                                                                                  specifically at women. Together
                                                                                                                                                           this would automatically disqualify
                                                                                                                                                           me from entering, I also don’t own
    Hoorn and the region.”       Theragun, the pre-eminent name                                                   they recruited 30 women new to           a wetsuit. The level of support
     Westfriesland is located    in percussive massage therapy,                                                   the sport to understand why less         offered to enter this triathlon is
    in the Northwest of the      has unveiled a collaboration with                                                women take part and what can be          just what I need to get that first
Netherlands in the province      leading triathlon race series,                                                   done to change this.                     one in the bag and hopefully start
  of North Holland. Hoorn,       Ironman.                                                                             According to the Triathlon           what could be a lifelong love of
  the city where IRONMAN            The tie up, which makes Theragun                                              Industry Association, despite            triathlons.”
   70.3 Westfriesland - the      the official percussive therapy device                                           some recent increases, 68 per               Craig Dews, CEO Limelight
    Netherlands starts and       of the Ironman US Series, covers the                                             cent of triathlon competitors            Sports, said: “In 1990 when
   finishes, is conveniently     2019 Ironman and Ironman 70.3 event                                              are male. The balance in cycling         Limelight first started organising
   located only 45 minutes       series.                                                                          events is even worse, and although       major participation events,
    away from Amsterdam.            Coupled with onsite brand education                                           running events are more equal            they were generally very male
         With Amsterdam          opportunities at races, Theragun                                                 Marastats shows that 62 per cent of      dominated. Over the last 15 years,
   Schiphol, Europe’s third      will host key activation and recovery                                            marathon runners and 54 per cent         there has been an increase in the
   largest airport, close by,    stations at Ironman race transition                                              of half marathon runners are male.       percentage of female participants
                                 stations, to alleviate muscle cramps                                             Participation in these sports more       but much more work needs to be
     international visitors
                                 and stimulate muscle recovery to enhance triathlon athlete performance.          broadly is still very male skewed        done. We are looking to get a better
     will enjoy worldwide
                                    The 2019 Ironman Triathlon World Championship will take place in Kona,        according to Sport England’s Active      understanding of the barriers to
 connections to the starting
                                 Hawaii on Saturday, October 12, 2019.                                            Lives – 63 per cent of cyclists and 55   women taking part in and then
    line. Athletes will start
                                    Amongst those benefiting from using the Theragun on race day is Lucy          per cent of runners are male.            use the learnings to improve the
 their race day with a 1,9 km
                                 Charles-Barclay, an English professional triathlete and the fastest growing          Her Spirit targets women looking     way we market and deliver events
 (1.2-mile) swim in the “Het
                                 star within the highly-competitive sports category. A two-time runner-up at      to take part in participation events     to increase the number of women
   Markemeer” lake. After
                                 the IRONMAN World Championships in Kona, Charles-Barclay aligns with             for the first time and make the          taking part”.
  Transition 1 participants
                                 and complements Theragun’s unmatched pursuit of athlete performance and          experience as easy, supportive              Melanie Berry, co-founder of
       will experience the                                                                                                                                 Her Spirit, said: “Participation
                                 recovery.                                                                        and as enjoyable as possible.
 stunning natural beauty of                                                                                                                                sports such as running, cycling
                                    Lucy Charles-Barclay, said: “During my years as a swimmer or now as a         Expert coaching and peer to peer
 Westfriesland, and a 90 km      professional triathlete, some of my key learnings for success have been about                                             and triathlon provide the perfect
                                                                                                                  support from like-minded women
     (56-mile) bike course.      preparing and recovering the body for what I put it through. Using Theragun      helps to guide women through all         platform for women to experience
       Not surprisingly for      for some time now has helped me to be the best I can be in terms of both         the elements involved in taking          the achievement and thrill of taking
  the Netherlands, the bike      training and racing.                                                             part. For the London Triathlon           part in professionally organised
 course will be flat and fast.      “I use it at home and when travelling as an essential part of my              held at the end of July, 30 women        participation events. Women need
   Finally, athletes will run    preparation, recovery and ongoing maintenance. Whether it's loosening up         were chosen to join the initial          to feel more confident about looking
21,1 km (13.1 miles) on a fast   my arms and legs before and after I ride or swim or keeping joint pain at bay    programme which was six times            for greater challenges and Her
and compact course through       after a long run, my Theragun has proven to be convenient, easy to use and       over-subscribed.                         Spirit aims to help them as much as
   the city centre of Hoorn      most importantly effective; it gets me results.”                                     The selected women received a        possible to take the first steps and
    where they finish their         Since her 2014 debut in triathlon sports, Charles-Barclay has become a        number of benefits including free        go on to complete the journey.”
  race on “De Roode Steen”       top-ranked female triathlete and Ironman Champion.
   or “Kaasmarkt” (cheese           Previous rankings and notable accolades include: 1st place in the 2019
   market), a square in the      African Championships, 1st place in the 2018 African Championships, 1st
 centre of Hoorn where five      place in the 2018 Challenge Championships, 1st place in the 2017 Lanzarote,
          streets meet.          2nd place in 2017 and 2018 IRONMAN World Championships, 2nd place in
       Rob Frambach, Race        the 2018 70.3 World Championships, and 2nd place in the 2017 European
    Director for IRONMAN         Championships.
   70.3 Westfriesland - the         Dr Jason Wersland, Theragun founder said: “We are very excited to be
 Netherlands, said: “In 2019     the official Percussive Therapy partner of IRONMAN as well as having
we introduced short-course       a world-class triathlete Lucy Charles-Barclay as a Theragun Athlete.
 racing to the Westfriesland     Theragun is quickly becoming a staple for endurance athletes around the
region and the feedback has      world. They turn to the Theragun to warm-up, stay loose and recover - it’s
 been nothing but fantastic.     an essential part of their training and race day routine. We support our
Now we are looking forward       triathletes by continually educating that community on how to use the
to seeing the region embrace     Theragun to prevent injury, maximize endurance, and recover faster and
     the unique spirit of an     more efficiently."
     IRONMAN 70.3 race.”            Theragun’s unique family of premium devices are designed for everyday
                                 and everyone’s needs, athletes and individuals alike.

                                                                               @SportsInsightUK
Official equipment sponsor - FRESH news stories & everything Ride, Swim & Run in the Triathlon World - Sports Insight
Tri hub
                                 www.sports-insight.co.uk                     Sports Insight               @TriInsight                  @SportsInsightHub

                                 The place to source all your products and services

     Pursuit Wetsuit                                    Beet It Sport                              Run Compression                                               Clif Bar
  The redesigned Aquasphere Pursuit gives
    you durability and comfort with super
                                                        Nitrate 400                                     Socks                                      The White Chocolate Macadamia Nut Clif
                                                                                                                                                   Bar explodes with roasted macadamia nuts
                                                   Your guaranteed daily dose of nitrate            Long running socks for women with
stretch, SCS-Coated Yamamoto 38 neoprene                                                                                                            and scrumptious white chocolate chunks.
                                                packed into our convenient, pocked-sized,         compression.No more blisters! Thanks
and improved panel shapes. The Bio-Stretch                                                                                                           Made with organic rolled oats they are a
                                               7cl shot. The Nitrate 400 is the only nitrate     to close fit and proven blend of materials.
   Zone provides maximum flexibility and                                                                                                             source of protein and fibre. Vitamins B6
                                               supplement to deliver a minimum of 400mg           Optimised supply of valuable nutrients
 reach right where you need it. Be confident                                                                                                       and B12 contribute to the normal release of
                                                  of natural nitrate per shot - the clinical        assure light legs and feel good effect.
              during your race.                                                                                                                                      energy.
                                                standard used for independent research in        Active recovery during exercise ensured
                                                     over 200 universities worldwide.               by accelerated removal of metabolic
                                                                                                 waste. Asymmetrical toe box for the best
                                                                                                                anatomical fit.

      www.aquasphereswim.com                               www.beet-it.com                                www.cepsports.co.uk                                  www.clifbar.co.uk

      Pulsar Mirror                                 Orca Triathlon                                     HOVR Infinite                                 Zipp Women's Bibs
     Anti Fog Goggle                                Transition Bag                                       Running                                    Do you want to go fast? If you did not, you
                                                                                                                                                      wouldn’t know of the brand Zipp and its
  Swim like a champion with these Maru           The ultimate in transition bags has been      When Under Armour set out to develop the best
                                                                                                                                                      history of speed. This is clothing that is
anti-fog and UV-protected goggles. Perfect        built with triathletes in mind. With a        neutral running shoe, they asked pro distance
  for competitions and casual swimming                                                                                                             meant to go fast. Do you want to go fast, but
                                                  pocket for everything imaginable, all          runners what they needed. Their response:
   alike, these goggles are designed to be                                                                                                           just not right this minute? Lucky for you,
                                               within easy reach the Orca transition bag is    cushion, bounce, durability and efficiency. Fast-
comfortable and customisable. Low profile                                                                                                          this is some clothing that looks fast and will
                                                hard-wearing and comfortable to carry. It      forward to the super-smooth ride of UA HOVR
soft silicone gasket provides a comfortable                                                                                                         help you feel fast even when you’re parked
                                               comes with a protective helmet pocket, wet       Infinite. Perfect for everything from your long
 fit and reduces water resistance, anti-fog                                                                                                        at your local coffee establishment. Clothing
                                                and dry gear compartments and specially         runs to laying base mileage, and even recovery
polycarbonate lenses, UV-protected optical                                                                                                         that is well fitting, functional, comfortable,
                                                      lined pouches for electronics.           mileage days. As soon as you put them on, you'll
   grade lenses and interchangeable nose                                                                                                              good looking—and which can have logos
                                                                                                          feel like you can run forever.
          pieces for a customised fit.                                                                                                                      dyed right into the material.

          www.maruswim.com                                   www.orca.com                               www.underarmour.co.uk                                    www.zipp.com

                                                                                  @SportsInsightUK
Official equipment sponsor - FRESH news stories & everything Ride, Swim & Run in the Triathlon World - Sports Insight Official equipment sponsor - FRESH news stories & everything Ride, Swim & Run in the Triathlon World - Sports Insight Official equipment sponsor - FRESH news stories & everything Ride, Swim & Run in the Triathlon World - Sports Insight Official equipment sponsor - FRESH news stories & everything Ride, Swim & Run in the Triathlon World - Sports Insight Official equipment sponsor - FRESH news stories & everything Ride, Swim & Run in the Triathlon World - Sports Insight
You can also read