North Carolina Association of Nurse Anesthetists: AANA PR Award Submission
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North Carolina Association of
Nurse Anesthetists:
AANA PR Award Submission
New BOD, Continued Excellence in PR https://nursing.duke. edu/news/duke- alumna-burnett- named-president- state-nurse- anesthetists- association
2021 Public Relations Campaigns Strategic priorities: • Educating our members to prepare them for advocacy efforts • SAVE Act: NCANA lobbying in North Carolina • National CRNA Week PR: informing the public of our role • Professional Resources: several smaller campaigns
Educating our Members
Educating our Members A PR Campaign began early in the pandemic which included ways in which NC could use CRNAs to their fullest scope of practice to fight the pandemic. The campaign included a NCANA conference panel presentation outlining the use of CRNAs on the frontline. The resulting videos were edited and used in state advocacy efforts. This panel presentation was designed and rolled out at the NCANA/SCANA combined virtual meeting. Success hinged on number of attendees: over 400 CRNAs/SRNAs
Virtual Conference PR Plan
• 8/31 No promotion
• 9/1 AANA Update/Randy Moore social media post*
• 8/3 Registration now open social media post • 9/2 Management of Postpartum Hemmorhage/Spence social media post
Posted (video)*
• 8/4 22 CEs social media post
• 9/3 No promotion
• 8/12 e-Poster Session social media post
• 8/13 Keynote panel on COVID social media post • 9/4 Politics of 2020 Election/Anna Beavon Gravely social media post (video)
• 8/19 Video interview w/ Interstate Meeting chairs social media post Posted (video)* • 9/5 Business Meetings posts (2) from Jill and Linda (video)
• 8/20 Student Presentation social media post w/ video Miller posted (video) • 9/5 Take 5 and register over 3-day weekend social media post
• 8/21 Sip & Learn w/Angie Mund social media post * • 9/6 Blast email re. advocacy topics w/ embedded or linked to video
• 8/22 Dual-Purpose Business/Joe Rodriguez social media post w/ video* (Advocacy Panel, Gordon, Gravely)
• 8/23 Student Presentation social media post w/ video Killmon posted (video)* • 9/7 Labor Day—no promotion
• 8/23 Blast email promoting program’s clinical content w/ embedded or links to • 9/8 Gadgets and Gizmos presentation/Strube social media post
videos (Mund, Strube, Spence, Crofut, COVID presenters)
• 8/24 AANA Update/Randy Moore social media post* • Group text message to be part of history: register for the first Virtual
Interstate Annual Meeting; share this text with your CRNA colleague
• 8/25 e-Poster Session Update social media post *
• 9/9 (Wed) COVID Effect on Economy & Retirement podcast/Pearce & Stanley
• 8/26 Advocacy Panel/Rodriguez, Mund, Kimberly Gordon social media post* social media post (video)
• 8/27 Obstacles to Re-Entry/Skip Walker social media post w/ video*
• 9/9 Blast email to program administrators from Jill/Linda
• 8/28 How CRNAs Can Take Control social media post/Gordon*
• 9/10 Keynote social media posts 1 and 2 (Bev, Ali) (audio)
• 8/29 Tomorrow’s Pharmacology & Antidotes, Syndromes, Challenges/Peter Strube
social media post*
• 8/30 Blast email promoting student activities w/ embedded or links to videos
(Miller/Killmon presentation, Poster Session, scholarly projects)
Virtual Conference PR Plan
• 9/11 Keynote social media posts 3 and 4 (Corinne, April) (audio) • 9/20 “Still time to register” blast email promoting meeting
• 9/12 Sponsor/exhibitor thank-you social media posts (2)—Linda • 9/21 Five days until the first Interstate Virtual Annual Meeting –social media
post
(sponsors)/Jill (exhibitors) (video)
• 9/22 “Why I plan to attend” the first Interstate Virtual Annual Meeting social
• 9/13 Blast email on Koozie (register by 9/15) media post w/ video – Terry Wicks, NCANA (video)
• 9/14 MC Jon Holmer social media post Posted (video) • 9/23 Repeat sponsor/exhibitor posts w/ logos and no video
• 9/24 “Why I plan to attend” the first Interstate Virtual Annual Meeting social
• 9/14 Koozie (register by 9/15) social media post media post w/ video – Marcia Izard, S.C.A.N.A.
• 9/14 Koozie (register by 9/15) group text message • 9/25 Too Excited to Sleep? social media post evening
• 9/15 Catch Me If You Can/Rigo Garcia social media post (video) • 9/26 Let’s Do This! social media post early a.m.
• 9/16 S.C.A.N.A. President-Elect Candace Aguilar post—S.C.A.N.A. members • 9/26 Repeat sponsor/exhibitor social media posts w/ logos and no video
only Posted (video) • 9/27 Celebrate Success social media post
• 9/17 No promotion
• 9/18 Covid Care Corner social media post
*Also posted on S.C.A.N.A. website
• Ad on Nurse Anesthesiologist Facebook Group—approved by Joe R., posted
by Jill
• 9/19 Airway Core Module Lectures – 1 combined social media post
NEARLY 70 graphical and Social Media
• 9/19 Repeat group text message: To be part of history: register for the first
Virtual Interstate Annual Meeting; share this text with your CRNA colleagues posts in 2 months!!
• 9/20 Thank you to sponsors/exhibitors social media posts (2)
Virtual Conference PR Social Media Our Facebook video from the Program Chairs
Quality of Educating Our members
PR Campaign Materials
Koozie featured in
social media posts
Group Text 9/6 Group Text 9/6 Group Text 9/14Educating our Members
• NC District I and II meeting was in Wrightsville Beach, NC on June 5.
• This meeting was conducted LIVE and in person due to the changing
COVID precautions allowing for a relaxation on in-person gathering
limits.
• Heavy use of social media in April and May. Including video post from NCANA
District 2 Director
• Email blast from NCANA President
• Success was based upon the number of attendees. This meeting was
SOLD OUT. Number of attendees: 70District I and II PR Social Media
SAVE Act: Advocacy
And it began with COVID-19
NCANA CRNA stories from COVID front lines from the NCANA annual
conference comprise these 10 linked videos and were edited by theme
and used for state lobbying.
Trusted Total Care
Your Rodeo “Do you think I’ll make it?”
Fire for this Profession What we are Capable of
New Intensivists Central Park Hospital Set Up
“I will be Family for you.”Preparing our NCANA Advocates • Zoom Meeting Etiquette and KEY messages included.
SAVE Act Materials
NCANA SAVEAct Webslider also used in
social media posting
SAVE Act group textSAVE Act Materials SAVE Act
One-pager
CRNA infographic used in state legislative visitsEmail Blasts to NC CRNAs March 11, 2021
SAVE Act Social Media
National CRNA Week 2021 PR Campaign
Three Group Texts were sent to our members who opt into our NCANA texts. Total reached is 594 CRNAs each.
1/24/21 1st SM post: 106 reached 1/24/21 2nd SM post: 112 reached 1/25/21 1st SM post: 115 reached 1/25/21 2nd SM post: 182 reached 1/25/21 3rd SM post: 217 reached 1/25/21 4th SM post: 1732 reached
1/26/21 1st SM post: 45 reached 1/26/21 2nd SM post: 76 reached 1/27/21 SM post: 64 reached 1/28/21 1st SM post: 81 reached 1/28/21 2nd SM post: 60 reached 1/29/21 1st SM post: 93 reached
1/29/21 2nd SM post: 63 reached 1/29/21 3rd SM post: 68 reached 1/29/21 4th SM post: 196 reached 1/30/21 1st SM post: 303 reached 1/30/21 2nd SM post: 123 reached 1/30/21 3rd SM post: 88 reached
COVID 19 Vaccination This was both for public health as well as public relations. We highlighted CRNAs as vaccine givers and receivers. This push was also completed in January.
And, the STORIES on IG were Fabulous • National CRNA Week • COVID 19 Vaccine PR Campaign
Professional Resources: Serving our NCANA Members
CPC Core Modules Campaign Outline NCANA purchased the AANA Core Modules to provide a discount to our NC CRNAs. Thi sis the outline of promotional activity: • 8/1 Blast email announcing special offer, deadline, how to order, etc. • 8/31 Blast email Retain current NCANA price and promote “even bigger savings” for NCANA members. • 9/3 Blast email "Get your discounted Core Modules bundle while supplies last..." • 10/15 Blast email “Shrinking inventory--don't delay, get yours today!" • 11/15 – Blast email NCANA member price is going up on 1/1/21, “Save big before the calendar turns over!” • 11/27 –Black Friday blast email (lower the price by an additional $10 or $20 for one day only, sale ends at midnight). • 12/9 – Same message as 11/15. • 12/28 – Between Christmas and New Year's Eve, a reminder that “There are only FIVE days left to order your Core Modules bundle at the special price of $200." • Placed reminders in NCANA newsletter
Email Blast of CPC Core Modules
10 Core modules SOLD
on Black Friday alone!Email Blast of CPC Core Modules
NCANA Learning Management System This campaign began in December of 2020. This LMS provides FREE content to student members and frequently offers free AANA approved class A credits to our state’s CRNAs. The promotion included: • President Letter to the NCANA membership (3100 members) • Promotional Video from Richard and Sandra Ouellette • Numerous Social Media Posts (See References at end) This campaign is measured in both it’s reach and the number of credits provided
Who doesn’t like FREE?
NCANA Learning Management System
Please Visit Our Pages • https://www.ncana.com/ • https://www.instagram.com/ncanaofficial/ • https://www.facebook.com/NCANA1941/ • @NCANAOfficial (Twitter)
And the Social Media Results are AMAZING
Virtual Conference Campaign
CPC Core Module CampaignCPC Core Modules Campaign
LMS Campaign
Ntl. CRNA WeekSAVE Act Campaign District I and II Campaign
TOTAL REACH for all campaigns
July 2020 through June 2021
Platform and/or Total Metrics
Media
Facebook Reach = 60,475 Followers GREW across all 3 platforms
Post engagement = 3,549
Post shares = 192 Media engagement GREW across all 3 platforms
Post clicks = 2,760
Followers = 66 NEW PROFILE VISTS across IG and Twitter totaled
Instagram Reach = 17,299
Impressions = 109,808
3,865
Interactions = 4,559
Profile visits = 2,940
Followers = 488 NEW IMPRESSIONS across IG and Twitter totaled
Twitter Impressions = 51,865
Profile visits = 925
161,673
Retweets = 35
Followers = 12 NEWAdditional References
North Carolina Association of Nurse Anesthetists Content Calendar Oct. 19-25
Date Platform and Post Copy Image (If applicable) Friday, Morning all:
Monday, All: October 23
October 19 Autogenerated. TGIF! The weekend is almost here! Why not make some time to
Dr. Mandy Cohen, NC Dept. of Health and Human Services further your professional education? Check out the new NCANA
secretary, said the state’s COVID-19 trends are getting worse as Learning Center. Start learning today: http://www.ncana.com.
hospitalizations continue to top 1,000 and daily cases reach
levels not seen since a peak in July. Read more:
https://www.charlotteobserver.com/news/coronavirus/article2464 Afternoon all:
35680.html. #COVID19 Autogenerated.
The Federal Electronic Health Record Modernization (FEHRM)
program office announced the Dept of Veterans Affairs, Dept of
Tuesday, Morning all: Defense and U.S. Coast Guard expanded their joint health
October 20 information exchange network with the private sector, Oct. 9.
NCANA members can purchase the newly revised and More:
redesigned AANA 2020 CPC Core Modules Bundle for $200 https://www.va.gov/opa/pressrel/pressrelease.cfm?id=5542.
through Dec. 31, 2020. That’s a $99 savings off the current #EHR
AANA price of $299. For more information:
https://www.ncana.com/cpc-modules.
Saturday, FB/LI:
October 24
Last week, the National Institute of Allergy and Infectious Drugs stock image.
Diseases (NIAID), launched a study to determine whether
certain approved therapies or investigational drugs in late-stage
clinical development show promise against COVID-19 and merit
advancement into larger clinical trials. Read more:
https://www.nih.gov/news-events/news -releases/nih-study-aims-
identify-promising-covid-19-treatments-larger-clinical-trials.
Wednesday, All: #COVID19
October 21 Autogenerated.
“We must have the courage to speak up and stand out, not just
because someone is watching but because it’s the right thing to Twitter:
do.” Read more by Adrianna Silva, BSN, RN, CCRN, student rep Drugs stock image.
to the AANA Education Committee: Last week, the National Institute of Allergy and Infectious
Diseases (NIAID), launched a study to determine whether
https://nurseanesthesiology.aana.com/our-role-in-the-fight-to-
investigational drugs in late-stage clinical development show
end-racism. promise against COVID-19 and merit advancement to larger
trials. https://www.nih.gov/news-events/news-releases/nih-study-
aims-identify-promising-covid-19-t reatments-larger-clinic al-trials.
#COVID19
Sunday, All:
Thursday, All: October 25
October 22 Autogenerated. Oliceridine (Olinvyk) offers a new treatment option for acute pain Autogenerated.
Succinylcholine is associated with a dose-dependent increase in management in hospitals and controlled clinical settings . Read
the risk for postoperative pulmonary complications. Of interest, more: https://www.drugtopics.com/view/oliceridine -olinvyk-offers -
the effect was magnified in surgeries of short duration. Read new-treatment-option-for-acute-pain-management -in-hospitals-
and-controlled-clinical-settings. #painmanagement
more: https://www.anesthesiologynews.com/Clinical-
Anesthesiology/Article/10-20/Succinylcholine-Tied-To-Dose-
Dependent-Pulmonary-Complications/60699. #anesthesiaNorth Carolina Association of Nurse Anesthetists Content Calendar Jan.
Date Platform and Post Copy Image (If applicable) Thursday, All:
Monday, January 21 Autogenerated.
January 18 A multimodal approach to pain management isn’t new. However,
NCANA President Gena Burnett received her second dose of nudging the viewpoint from pain relief to improving quality of life
the COVID-19 vaccine. Our thoughts are with the thousands of can, in turn, incorporate other factors that shape a person’s life.
other healthcare workers fighting this pandemic. There’s finally a This is especially true for underserved populations.
light at the end of the tunnel! https://www.painmedicinenews.c om/Policy-and-
Management/Article/12-20/Providers-Work-to-Improve-
Underserved-Patients-Access-to-Pain-Medicine/61335
All:
Airport stock photo.
Happy Martin Luther King Jr. Day! As healthcare workers, we Friday, All:
have a responsibility to keep Dr. King’s dream alive by working January 22 Autogenerated.
on teams from all backgrounds and equitably treating patients of
A collaborative approach to treating opioid use disorder that
all color. Please help keep the spirit alive!
relies heavily on community pharmacists is feasible and may
increase adherence and participant satisfaction, according to a
All: pilot study published last week in Addiction. More:
https://www.nih.gov/news-events/news-releas es/physician-
Last week, the CDC expanded the requirement for a negative pharmacist-collaboration-may-increase-adher enc e-opi oid-
COVID-19 test to all air passengers entering the United States. addiction-treatment. #opioids
Testing before and after travel is a critical layer to slow the
introduction and spread of COVID-19. Read more:
https://www.cdc.gov/media/releases/2021/s0112-negative-covid-
19-air-passengers.html. #COVID19
Tuesday, All: Saturday, All:
January 23 Autogenerated.
January 19 Autogenerated.
A worrying fungal infection seen among hospitalized COVID-19 One community nurse is trying to erase COVID vaccine doubts
patients in Florida may have been caused by the reuse of in NC's Black communities. She’s going door to door and
personal protective equipment, CDC researchers said last week. listening to residents’ concerns. Read more:
More: https://www.gastongazette.c om/story/news/2021/01/13/c ovid-19-
https://www.cdc.gov/mmwr/volumes/70/wr/mm7002e3.htm. vaccine-info-and-myths-combated-nc-bl ack-
#PPE #COVID19 communities/4138819001/ . #COVID19
Sunday, All+Insta:
January 24 April—Trusted video.
Today kicks off the beginning of #CRNAWeek 2021! CRNAs
Wednesday, Morning FB/LI: have courageously answered the call to care for COVID-19
January 20 NCNA logo. patients on the front lines of the pandemic. They are trusted
If you are a motivated learner with a strong desire to enhance members of the patient care team. Thank you for all you do!
your leadership skills as a healthcare professional and NCANA
member, then be sure to submit your application for the 2021 One hour later, all platforms:
Class of NCANA Leadership Fellows that will participate in the
North Carolina Nurses Association (NCNA) Leadership #CRNAWeek
Academy. Up to two members will be selected for NCANA’s 5th
annual class and will receive a scholarship valued at $3,000 to
complete the program.
Please submit your application to the NCANA by Feb. 1, 2021!
www.ncana.com
Morning Twitter:
NCNA logo.
Learn how you can become an NCANA Leadership Fellow and
participate in the NC Nurses Assc Leadership Academy. Up to 2
members will be selected for NCANA’s 2021 class and will
receive a scholarship. Please submit your application by Feb. 1,
2021! www.ncana.comNorth Carolina Association of Nurse Anesthetists Content Calendar Feb. 8-14
Date Platform and Post Copy Image (If applicable) Friday, All:
Monday, All: February 12 Autogenerated.
February 8 Autogenerated.
NC surpassed the 1 million mark of COVID-19 vaccine doses
A real-time, ultrasound-activated needle tip tracking device
administered across the state at the beginning of the month. The promises to offer regional anesthesia providers a new level of
milestone capped a week when the state’s vaccine providers safety and security when positioning the needle tip during
administered more than 99% of first doses. More: peripheral nerve blockade. More:
https://www.ncdhhs.gov/news/press-releases/north-c arolina- https://www.anesthesiologynews.com/Clinical-
administers-more-1-million-covid-19-vaccine-doses.
#COVIDvaccine Anesthesiology/Article/01-21/Tracking-Device-Improves-Nerve-
Block-Needle-Tip-Positioning/62183.
Afternoon:
Thanks to all CRNAs who have received their vaccinations and
who are volunteer vaccinators, and for sending us your photos Saturday, All:
during CRNA Week. NCANA will gladly accept and post
additional photos following this theme through February. Stay
February 13 Autogenerated.
safe! AstraZeneca’s COVID-19 vaccine does more than prevent
people from falling seriously ill — it appears to reduce
Tuesday, All: transmission of the virus and offers strong protection for three
February 9 Autogenerated. months on just a single dose, researchers said last week. More:
Starting this week, Walgreens stores in 15 states and
jurisdictions will expand their COVID-19 vaccination efforts. One
https://apnews.com/article/ap-top-news-coronavirus-pandemic-
of those is NC. Vaccinations will begin Feb. 12 to those eligible. coronavirus-vaccine-c746e10e44a1e609b3575dddf019720e.
More info: https://abc11.com/health/walgreens-to-expand-covid-
19-vaccination-in-nc-stores/10277403/. #COVIDvaccine
Sunday, All:
February 14 Valentines image.
Happy Valentine’s Day to all NCANA CRNAs and SRNAs.
Thanks so much for all you do!
Wednesday, Morning all:
February 10 Autogenerated.
The U.S. Department of Veterans Affairs (VA) reached a
milestone in just a month and a half, administering 1 million
doses of the COVID-19 vaccine to Veterans and VA healthcare
workers. Read more:
https://www.va.gov/opa/pressrel/pressrelease.cfm?id=5615.
#COVIDvaccine
Afternoon all:
NCANA learning center head.
Now thru March 31, NCANA members can get up to 4 free Class
A CEs worth $100, plus an additional 1.5 Class A credits under
pharmacology. All you need is the discount code found in the
1/6/21 email message you received from NCANA. More info:
https://www.ncana.com/cont-education-lms-.
Thursday, FB/LI:
February 11 Autogenerated.
To some, the stereotype of a magnetic personality carries the
negative connotation of an all-show predator who is constantly
on the lookout for a sucker who will fall prey to a con scheme.
However, a closer look at charisma reveals a more positive view
of the importance of an alluring personality in dynamic
leadership. Read more:
https://nurseanesthesiology.aana.com/theres-no-harm-in-charm.North Carolina Association of Nurse Anesthetists Content Calendar April 19-25
Date Platform and Post Copy Image (If applicable)
Monday, April All: Saturday, All:
19 Autogenerated. April 24 Autogenerated.
The AANA released a new study that proves removing scope of
practice barriers for CRNAs results in increased access to The notion that a vaccine aimed at preventing COVID-19 may
patient care and eliminates unnecessary layers of supervision. also be a treatment for long-haul symptoms has sparked
Read more: https://www.aana.com/news/press- optimism among patients, and scientists who study the post-
releases/2021/04/06/aana-study-reveals-t hat-removing-practice-
barriers-increases-patient-care-access. illness syndrome are taking a close look. More:
https://www.npr.org/sections/health-
shots/2021/03/31/982799452/mysterious-ailment-mysterious-
Tuesday, All:
April 20 Autogenerated.
relief-vaccines-help-some-c ovid-long-haulers. #COVID19
This month, the AANA is launching a yearlong “I Am Me”
Campaign to acknowledge and explore cultural and community Sunday, April All:
observances. As part of this campaign, it will offer webinars, 25 Autogenerated.
podcasts, articles and other educational resources. Read more: “The COVID-19 pandemic resulted in many participating in
https://nurseanesthesiology.aana.com/aana -commences-year-
long-diversity-and-inclusion-campaign.
virtual meetings with our family, friends, and colleagues. As you
can imagine, many legislators are doing the same.” SRNA Seeta
Spence Banfield discusses virtual advocacy. More:
https://nurseanesthesiology.aana.com/virt ual-advocacy-being-
Wednesday, All: there-without-actually-being-there.
April 21 Autogenerated.
As more people get vaccinated, many are wondering what
exactly employers are allowed to do in reopening the office to
workers. Can they actually mandate employees to get a vaccine
or force you to go into the office if you don't want to? More:
https://abc11.com/society/can-employers-require-vaccinations-
heres-what-expert-says/10512129/.
Thursday, All:
April 22 Autogenerated.
Four Midwestern University poster authors explored barriers to
adoption of newer opioid-free anesthesia (OFA) techniques
among their CRNA colleagues and found younger practitioners
preferring OFA. Read more:
https://nurseanesthesiology.aana.com/barriers-to-
implementation-of-opioid-free-anesthesia-by-c rnas. #opioids
Friday, April All:
23 Autogenerated.
Catastrophic sedation errors can be avoided by using CO2
monitoring and following guidelines. Read a case study and
more: https://www.anesthesiologynews.com/Policy-and-
Management/Article/04-21/Catastrophic-S edation-Errors-Can-
Be-Avoided-by-Using-CO2-Monitoring-And-Following-
Guidelines/63131.North Carolina Association of Nurse Anesthetists Content Calendar May 24-30
Date Platform and Post Copy Image (If applicable)
Monday, May All:
24
In 1954, the only Category 4 hurricane hit Wrightsville Beach, Friday, May All:
4 p.m. site of the 2021 NCANA District 1 & 2 Meeting on June 5. What 28 Autogenerated.
is the name of the hurricane? Find the answer at: A team of Georgia clinicians has achieved a same-day discharge
https://ncana.memberclicks.net/district-1-2-meeting. rate of higher than 98% following hip and knee arthroplasties.
More: https://www.anesthesiologynews.com/Online-
First/Article/05-21/Clinical-Protocols-Result-in-Same-Day-
Discharge-for-Nearly-All-TKA-Cases/63380.
Tuesday, All:
May 25 Autogenerated.
As the CDC touts ventilation as a key component to reduce
COVID-19 transmission, NC public school districts face millions Saturday, All:
of dollars in deferred HVAC maintenance. What does that mean May 29 Autogenerated.
for virus transmission? https://abc11.com/health/schools-need- Millions of Medicaid and CHIP beneficiaries have forgone
millions-to-fix-hvacs-what-it-means-for-covid-t ransmission- primary, preventive and mental healthcare access during the
/10663136/ #COVID19 COVID-19 public emergency, according to new CMS data that
draws concern. More:
https://patientengagementhit.com/news/medicaid -chip-mental-
healthcare-access-nosedives-during-covid-19.
Wednesday, FB/LI:
May 26 Autogenerated. Sunday, May All:
As part of the AANA’s continued Diversity, Equity and Inclusion 30 Autogenerated.
efforts, I Am Me, and in observance of Asian & Pacific Islander President Biden said the US will work with COVAX "to ensure
Heritage Month, the AANA interviewed Maria “Sallie” Poepsel, that the vaccines are delivered in a way that is equitable and that
PhD, MSN, CRNA, APRN, about her journey to become a follows the science and the public health data." What is COVAX,
CRNA, her life’s philosophies, and other things she has learned and how does it work?
along the way in nurse anesthesia. More: https://www.npr.org/sections/goatsandsoda/2021/ 05/19/9982283
https://nurseanesthesiology.aana.com/a-conversation-with- 72/what-is-this-covax-program-that -the-u-s-is -pouring-millions-
maria-sallie-poepsel. #CRNA of-vaccines-into #COVIDvaccine
Twitter:
Autogenerated.
As part of its continued Diversity, Equity and Inclusion efforts,
the AANA interviewed Maria “Sallie” Poepsel, PhD, MSN, CRNA,
APRN, about her life’s philosophies and other things she has
learned along the way in nurse anesthesia. More:
https://nurseanesthesiology.aana.com/a-conversation-with-
maria-sallie-poepsel. #CRNA
Thursday, All:
May 27 Vaccine stock image.
A new CDC study adds to the growing body of real-world
evidence showing that COVID-19 mRNA vaccines authorized by
the Food and Drug Administration (FDA) protect healthcare
personnel (HCP) against COVID-19. More:
https://www.cdc.gov/media/releases/2021/p0514-c ovid-19-
vaccine-effectiveness.html. #COVIDvaccineNorth Carolina Association of Nurse Anesthetists Content Calendar June 22-28
Tuesday, All:
June 23
Have you checked out the new NCANA Learning Center yet? It
Date Platform and Post Copy Image (If applicable) features CE for CRNAs by CRNAs. One of the newest courses,
“The Basics of Ultrasound Guided Peripheral Nerve Blocks,” is
Monday, FB/LI:
available now. Start learning today: http://www.ncana.com.
June 22
“The COVID-19 pandemic may have distracted us from the Autogenerated
opioid crisis, but it’s still very much out there. When insurers
force patients to find less desirable ways to deal with chronic
pain, the result is an increase in opioid-addicted pain patients.”
Mike Brown, CRNA, has an op-ed published in the Fayetteville Wednesday, All:
Observer that discusses reimbursement of chronic pain care. June 24 Autogenerated
Read more: Researchers studying possible COVID-19 treatments have found
https://www.fayobserver.com/opinion/20200620/pain- a commonly used steroid called dexamethasone might help save
one-third of patients who end up on ventilators. Read more:
management-specialist-arbitrary-insurance-decisions-harm-
https://abcnews.go.com/Health/steroids-reduce-c ovid-19-deaths-
patients. ill-patients-uk/story?id=71277738.
Twitter:
Mike Brown, CRNA, has an op-ed published in the Fayetteville
Observer that discusses reimbursement of chronic pain care.
Read more:
Thursday, All:
https://www.fayobserver.com/opinion/20200620/pain- June 25
management-specialist-arbitrary-insurance-decisions-harm- Save the date! On Sept. 25-27, the first NC/SC interstate Book/computer stock image
patients. meeting will now be VIRTUAL! Stay tuned for more information.
(repeat 3 more times)
FB/LI:
The FDA is warning healthcare providers about a potential drug
interaction related to the investigational antiviral drug remdesivir,
which has received emergency use authorization for the
treatment of hospitalized COVID-19 patients with severe
disease. Results of a recently completed nonclinical laboratory
study revealed that co-administration of remdesivir and
chloroquine phosphate or hydroxychloroquine sulfate may Friday, June All:
reduce the antiviral benefits of remdesivir. Read more: 26
Are you looking forward to the weekend? Why not spend an hour
https://www.fda.gov/news-events/press-
or two furthering your professional education? The new NCANA
announcements/coronavirus-covid-19-update-fda-warns-newly- Learning Center features “NCANA History.” Start learning today:
discovered-potential-drug-interaction-may -reduce. http://www.ncana.com.
Twitter:
The FDA is warning healthcare providers that co-administration
of the antiviral drug remdesivir and chloroquine phosphate or
hydroxychloroquine sulfate is not recommended because it may
reduce the antiviral benefits of remdesivir. Saturday, All:
https://www.fda.gov/news-events/press- June 27 Stock photo of hand washing.
announcements/coronavirus-covid-19-update-fda-warns-newly- This past week, COVID-19 cases have been spiking in our state.
discovered-potential-drug-interaction-may -reduce. Remind your family, friends, patients and others to “wear a
mask, wash your hands” wherever they go and whatever they do
this weekend!NCANA Online Learning Center Promotional Plan (Jan. 1-June 30, 2021)
JANUARY MARCH MAY
Jan 2 March 1 May 1
Promote special New Year’s discount (4 free CEs = $120 savings) social media post, blast email, group Monthly group text Monthly group text
text, website, TBD March 3 May 5
Jan 6 Social media post – see 1/6 Social media post
Weekly social media post – topics vary, but can include promotion of new offerings, benefits of site, March 10 May 12
testimonials from customers, video comments from developers/presenters, teaser video or slides from Social media post Social media post
current content, call for authors/presenters, etc. March 15 May 15
Jan 11 Blast email – see 1/15 Blast email
Add LMS area to NCANA home page to promote new educational offerings, post Learning Center news, March 17 May 19
call for content, etc. To be updated regularly.
Social media post Social media post
Jan 13
March 24 May 26
Social media post – see 1/6
Social media post Social media post
Jan 15
Monthly blast email – topics vary, but can include promotion of new lessons or special offers, site March 31
highlights/benefits, surverys, interviews with developers/leadership, call for authors/presenters, etc. Social media post JUNE
Jan 20
Social media post APRIL June 1
Jan 27 Monthly group text
Social media post April 1 June 2
Monthly group text Social media post
FEBRUARY April 5 June 9
Biannual direct mail promo to members Social media post
Feb 1 April 7 June 15
Monthly group text – topics vary, but can include promotion of new offerings, teaser content, site tips, Social media post Blast email
testimonials from customers, etc. April 14 June 16
Feb 3 Social media post Social media post
Social media post April 15 June 20
Feb 10 Blast email Article in The Anetic – biannual
Social media post April 21 June 23
Feb 15 Social media post – see 1/6 Social media post
Blast email – President’s Day Sale (discounted pricing, 2 for 1 offer, etc.) April 28 June 30
Feb 17 Social media post Social media post
Social media post
Feb 24
Social media postYou can also read
