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Goldwell NY
       news & events
LIKE us on facebook facebook.com/goldwellny                     goldwellny.com                                 PP1 January-February 2018

                                                                                                                                           photo: Goldwell

                                    P R O D U C T S . E D U C AT I O N . B U S I N E S S S O L U T I O N S .
Goldwell NY news & events - LIKE us on facebook facebook.com/goldwellny goldwellny.com PP1 January-February 2018
2
Goldwell NY news & events - LIKE us on facebook facebook.com/goldwellny goldwellny.com PP1 January-February 2018
code: 62356
              7 Volume code: 62353
code: 62357   20 Volume code: 62351

                                      3
Goldwell NY news & events - LIKE us on facebook facebook.com/goldwellny goldwellny.com PP1 January-February 2018
SUPER
          PUMPED
                                                                                                       FREE
                                                                                                       FULL SIZE
                                                                                                         SUPERCREAM
                                                                                                                            ®

                                                                                                        Coconut Curl Styler

    SHAKE UP EVERY CURL WITH SUPERCREAM
             Does your client need a curl boost? These limited-edition liter kits deliver
                           maximum moisture, volume and curl control.

                                                                                                                      100%
                                                                                                                      SULFATE
                                                                                                                      PARABEN
                                                                                                                      SILICONE
                                                                                                                      FREE

    WAVY KIT                                CURLY KIT                                  SUPER CURLY KIT
    Low-Poo Delight                32oz                                                No-Poo Decadence                32oz
    One Condition Delight          32oz     No-Poo Original                 32oz
                                            One Condition Original          32oz       One Condition Decadence         32oz
    FREE SuperCream                5.1oz    FREE SuperCream                 5.1oz      FREE SuperCream                5.1oz

                                               A LIMITED TIME TRAVEL SIZE OFFER!
SALON                 RECEIVE FREE:
DEAL                  3 Low-Poo Delight, 3oz
                      3 One Condition Delight, 3oz
                                                       3 No-Poo Original, 3oz
                                                       3 One Condition Original, 3oz
                                                                                           3 No-Poo Decadence, 3oz
                                                                                           3 One Condition Decadence, 3oz

4
Goldwell NY news & events - LIKE us on facebook facebook.com/goldwellny goldwellny.com PP1 January-February 2018
Blowout Round Brush Collection
                                   includes 1 of each brush
                            1.5    t$BSCPOJOGVTFECBSSFMESJFTIBJSGBTUFS
                      1.7      "
                         5"        BEEJOHWPMVNFBOETIJOF                      t*OGVTFEXJUI"SHBO0Jl
             2.2                   t$SJNQFECSTJUMFTHSBCIBJSBOEBEE          t$MFBOT)BJSXJUIPVUXBUFr
                5"
   2.7                             UFOTJPOGPSBOVMUSBTNPPUImOJTI            t3FWJUBMJ[F3FKVWFOBUFTCZBCTPSCJOH
      5"                           t-PDL5JHIU™UFDIOPMPHZTFDVSFTUIF          TVSGBDFPJMUIBUXFJHITIBJSEPXO
                                   CBSSFMJOUIFIBOEMFXJUIPVUTDSFXT        t*EFBMGPSBMMIBJSUZQFTBOEJTTBGF
                                   BOESJWFUTUIBODBOTOBHIBJS                GPSDPMPSUSFBUFEIBJr

                                                                                       */530%6$503:13*$E
                                                                                                        
                                                                                       4BMPO3FHVMBS1SJDF
                                                                                                                 
                                                                                       4BMPO4BMF1SJDF 
                                                                                                            
                                   ASPIRE BLOW DRYER                                   4BWJOHTPG   
                                                                                       431          
                                   t#VJMUJOJPOHFOFSBUPSFMJNJOBUFTGSJ[[         DPEF              
                                   t1PXFSGVMXBUUUVSCPQPXFSFENPUPS
                                   t1SPGFTTJPOBMGUDPSEXJUIIBOHMPPQ
                                   t$PMETIPUCVUUPO                                         
                                   tNPOUIXBSSBOUZ                           SPECIAL OFFER:
                                                                                  Purchase:        4 Dry Shampoo
                                                                                  Receive FREE:    1 Paddle Brush

                              pureBLENDS Tempted Direct Pigments

   2018
  must
  haves

    s      9 shades
           Yellow, Purple, Blue, Pink, Red Hot, Ornage, Green, Teal, Silver
     s Direct Pigments hair color that lasts up to 20 shampoos
     s Conditioning properties that leave the hair healthy and shiny
     s Use individual or mix to create unlimited possibilities

Tempted Pigments SPECIAL OFFERS:
                     TEMPTED PIGMENTS 4OZ.
Purchase: 1 of each shade                 Purchase: 3 of each shade
                                          RECEIVE FREE: 1 Re-Bond X3
                                          in 1 Rebonding Treatment

                                                                                                                               5
Goldwell NY news & events - LIKE us on facebook facebook.com/goldwellny goldwellny.com PP1 January-February 2018
BIG
                                   Included

                 Fr e e    with every
                       shear purchase!

                Joewell 6 Piece
    SALE        Comb Set & Case
                  a $20.00 value
    UP TO 60%

6
Goldwell NY news & events - LIKE us on facebook facebook.com/goldwellny goldwellny.com PP1 January-February 2018
BUY1 Balayage Film Get 1 Balayage Paddle Set FREE!
    6 Great for balayage
      and color blocking
Balayage Film
    6 Perforated roll for
 Greatease
       for balayage
            of use
 and color blocking
    6 12" x 500'
 Perforated roll for
 ease of use
    Balayage Paddles
 12" x 500'
    6 Made of quality hardwood
Balayage   Paddles
                                                                                                                                                      Free!
    6 Perfect for applying bleach
 Madeinofbalayage  techniques
          quality hardwood                                                                                    Perforated
 Perfect for applying bleach                                                                                   every 12"
              techniques 27.90
                         $
    Salon Value
 in balayage

                    27.9019.95
                           $
    Salon Cost      $
Salon Value

      Cost Savings$ 19.95 7.95
                         $
SalonSalon                                                                                                                                     2"W          1-1/2"W

                                          C O LO R A C C E S S O R I E S

     Disposable Vinyl
     Gloves – 50 ct.
     9 Powder-free, premium vinyl
     9 AloeEssense Complex is
       infused inside gloves
                                                                                  Assorted Feather Bristle
     9 Heat of the hands activates                                                Brush Set
       the AloeEssence, allowing it                                               9 Colorists favorite brushes, now with feather bristles for ease of application
       to release slowly into the skin                                              and optimal saturation!
                                                                                  9 Each pack contains 6 black brushes – 1 of each: Original Feather Brush,
     Salon Value            $5.99                                                   Extra Wide Color Brush, 2-in-1 Color Brush, Ergo Color Brush,
                                                                                    Precision Color Brush, and Balayage Brush
     Salon Cost             $4.99                                                 Salon Value          $14.95
     Salon Savings          $1.00                                                 Salon Cost           $11.95
                                                                                  Salon Savings         $3.00
     Distributor Cost       $2.50
                                                                                  Distributor Cost       $5.98

                           Malibu Scalp Wellness Collection – Prevent Winter Dryness
                          This gentle, 100% vegan SCALP SHAMPOO is free of harsh
                          chemicals and sulfates. Essential oils for spearmint and eucalyptus
                          create an invigorating experience that engages the senses & leaves
                          you feeling refreshingly clean.
                                                                                                                                The ultimate flake fighter
                          Salon Cost:        Size:    Code:                                                                     that naturally soothes
                                                                                                                                and satisfies while
                                                                                                                                instantly delivering vital
                          This 100% vegan CALMING CONDITIONER is free of harsh                                                  nutrients to help relieve
                          chemicals, medicines and other hair and scalp drying agents. The                                      symptoms associated
                          cooling conditioner relieves flaking, itching and scalp irritation                                    with dry scalp.

                                                                                                                                                                      7
Goldwell NY news & events - LIKE us on facebook facebook.com/goldwellny goldwellny.com PP1 January-February 2018
COLOR ZOOM                                               A new beginning shapes the new normal #getelemental
    2018                                                     The Global Color Zoom Creative Team introduces elemental.

    COLLECTION                                               Muted pastels and rich earthly tones overlap and filter each
                                                             other, creating translucency. A weathered patina forms,
                                                             offering a shiny but somewhat muted shimmer: the tones are
                                                             matte and unpolished, with a luminous surface.
                                                             A move beyond metallic into pure mineral tones and a variety
                                                             of harmonious mineral shades appear.

                                                             CREATIVITY IN ITS PUREST FORM.
                                                             “learn more about the cutting techniques”

    GOLDWELL COLOR ZOOM SALON KIT:
    Get your salon staff inspired & motivated with the new
    collection pieces!

    Purchase: Choice Topchic, Nectaya, Elumen,
    Colorance Color + Lotions
    Receive FREE:
    3 VARIS Sprayer water bottle
    5 Goldwell Color Zoom ’18 Hairstylist Guides
    5 Goldwell Color Zoom ’18
      “Why Enter the Contest” Flyer

                                                                     GOLDWELL COLOR ZOOM INDIVIDUAL KIT:
                                                                     The perfect way for a stylist to try the Color Zoom ’18
                                                                     collection; with support materials and information on
                                                                     how to enter the Challenge.
            INCLUDED IN
            THIS OFFER:                                              Purchase: Choice Topchic, Nectaya, Elumen,
                                                                     Colorance Color + Lotions
            VARIS Sprayer
            water bottle                                             RECEIVE FREE:
                                                                     1 VARIS Sprayer water bottle
                                                                     1 Goldwell Color Zoom ’18 Hairstylist Guide
                                                                     1 Goldwell Color Zoom ’18
                                                                       “Why Enter the Contest” Flyer

8
Goldwell NY news & events - LIKE us on facebook facebook.com/goldwellny goldwellny.com PP1 January-February 2018
LUXURY AT THE BACKBAR
Elevate your salon backbar services with Kerasilk Intensive Masks.
Purchase 1 of the Kerasilk Intensive Masks and receive 24 mask
samples to gift to your clients — a great way to extend the salon service
or to sample new clients. Salons are adding the Kerasilk Mask
Treatments as an option during the basin rinse for a quick and easy
upgrade service!
» The Color Intensive Luster Mask is the perfect deep conditioning
  treatment to repair color-treated hair for improved vibrancy and shine.
» The Control Intensive Smoothing Mask provides extra rich
  care that is not too heavy and smoothes hair for long-lasting
  manageability and shine.
» The Reconstruct Intensive Repair Mask provides lasting moisture
  and protection from recurring dryness and fortifies, reconstructs, and
  enhances resilience.
Purchase:
1 Kerasilk Mask 500mL
Choose Between Color, Control or Reconstruct
Receive:
FREE: 24 mini masks in coordinating flavors Assorted Marketing Materials
Salon Price: $44.00
Salon Value: $48.00
                                                                            FREE VARIS HOT TOOL BAG
                                                                            VARIS makes it easier than ever to make
sȩColor                                                                     perfect, gorgeous hair happen. Created by
sȩControl                                                                   top global stylists, for stylists, the VARIS
sȩReconstruct                                                               Creative Energy Collection is fueled by
                                                                            Hydroionic Crystals that infuse hair strands
                                                                            with the ideal balance of moisture, resulting in

 DUALSENSES                                                                 dramatically silky, glossy, healthy looking hair.

 LITER DUOS                                                                 The free VARIS Hot Tool Bag is the perfect
                                                                            place to store your VARIS Curler or any hot tool
                                                                            with thermal
 Start off the new year with                                                protection for
 ready-to-retail hair care duos                                             easy travel and
 featuring larger sizes at a great savings!                                 storage.

 Purchase Package:                                                          Purchase:
 1 Dualsenses Shampoo 1L                                                    1 - 1" Spring Iron
 1 Dualsenses Conditioner 1L                                                OR
                                                                            1 - 1" Marcel Iron

 Available In:
                                                                            Recieve Free:
 Color
                                                                            1 -Hot tool bag
 Color Extra Rich
 Blondes & Highlights
 Rich Repair
                                                                            Spring 1"
                                                                            Marcel 1"

                                                                                                                                9
Goldwell NY news & events - LIKE us on facebook facebook.com/goldwellny goldwellny.com PP1 January-February 2018
NEW WAYS TO
       FINISH WITH KMS
                                              The versatility and flexibility of these three new styling products is perfect for Men’s
                                              grooming or Women’s styling. Whether your clients want a matte or shine effect, dry
                                              or smooth touch, strong or medium hold, or texturized or sleek finish, these three new
                                              products offer just that.
             NEW
                                  HAIRPLAY Hybrid Claywax 1.7 oz/ 50mL
                                                                                       KMS SHAMPOO &
                                  strong hold with matte finish
                                                                                    CONDITIONER LITER SALE
                                  HAIRSTAY Hard Wax 1.7 oz/ 50mL
                                  pliable texture with a natural shine finish

                                  HAIRSTAY Molding Pomade 3.0 oz/ 90mL
                                  outstanding shapeability & elasticity         To boost your retail sales, we encourage you to offer these on your
                                                                                retail shelves at a 20% savings with the purchase of 2 or more!

                                                                                PURCHASE CHOICE:
                                                                                1 COLORVITALITY Shampoo 750mL
     KMS FINISH OFFER                                                           1 COLORVITALITY Conditioner 750mL
     PURCHASE:                                                                  1 MOISTREPAIR Shampoo 750mL
     3 HAIRPLAY Hybrid Claywax 1.7 oz/ 50mL
                                                                                1 MOISTREPAIR Conditioner 750mL
     3 HAIRSTAY Hard Wax 1.7 oz/ 50mL                                           1 TAMEFRIZZ Shampoo 750mL
     3 HAIRSTAY Molding Pomade 3.0 oz/ 90mL                                     1 TAMEFRIZZ Conditioner 750mL

     RECEIVE FREE TESTERS:                                                        >>BUSINESS BUILDING TIP: Download a salon template to help promote
     1 HAIRPLAY Hybrid Claywax 1.7 oz/ 50mL                                              this savings to your clients. Keyword: LITER SALE>>
     1 HAIRSTAY Hard Wax 1.7 oz/ 50mL
     1 HAIRSTAY Molding Pomade 3.0 oz/ 90mL
     1 Salon Merchandiser

10
Vintage Barber Cape
       VOLARE® X2 CLIPPER & ORIGINAL FX TRIMMER

                                                                                                                                                                                       GATOR CLIPS

                                                                    OR                                                       WITH

                                                                                                                                                                                                olorsa e Towles are leach
                                                                                             $25998                                                             SAVE                          proof, stain resistant and are
                                                                                                  VALUE!                                                        $40                           made o           pre shrunk cotton.
                                                                                                                                                                                                ash with leach to remove
          Purchase a BaBylissPRO® Volare® X2 with Ferrari-Designed Engine &                                                                                                                   stains and maintain bright,
          BaBylissPRO® Original FX Trimmer– Save $40                                                                                                                                          beautiful color.
          BABYLISSPRO® VOLARE® X2 WITH FERRARI-DESIGNED                                                  FX765N - BABYLISSPRO ORIGINAL FX TRIMMER
          ENGINE (BLACK OR RED) – FXB811 OR FXF811
                                                                                                         L99 .?
Bloom Lash
 Enhancement Collection
 Enjoy the gift of stunning eyes with this essential lash collection
 featuring best-selling RevitaLash Advanced Eyelash Conditioner
 and Double-Ended Volume Set, contained in an elegant white sig-
 nature bag.
                                                                                                              REAL

               Revitalash Advanced 2.0ml                                                 Revitalash Advanced 3.5ml
                 Indulgence Promotion                                                      Indulgence Promotion
      Includes:                                                                 Includes:
            evitalash® Advanced 2.0ml                                              evitalash® Advanced 3.5ml
            ual nded rimer . ml ascara . ml                                        ual nded rimer . ml ascara . ml

                  evita row dvanced
             Indulgence 3.0ml Promotion
     Includes:
                                                                           New
          evita rowh® Advanced 3.0ml
          ual nded rimer . ml ascara . ml

     A gift that began with
     I want to personally welcome
     you to our family of products.
                                                        Love
     In 2006, this company began with just one product, a unique eyelash
                                                   Lash®

                 Lash®

     phenomenal; our products are now successfully sold throughout the world,

     products.
     I hope that our products will always inspire

     Sincerely Yours,

12
The Callus Softener and Pedicure File                                    All-inclusive Anti-Fungal Pre-Pack!
work in perfect partnership to eliminate                                 This display comes pre-packaged with Footlogix®
calluses. Use this dynamic duo to your                                   Rough Skin Formula Peeling Skin Formula Toe
                                                                         Tincture Spray Ideal for clients suffering from
advantage during a full pedicure service.
                                                                         tinea pedis, athlete's foot, toenail fungus.
                    Buy: 2- Professional Stainless            Buy: 1- Prepackaged Anti-Fungal display
                         Steel Files
                    RECEIVE FREE:                             RECEIVE FREE:
                    1 - 80ml/6.1oz. Callus Softener           3 - 1.7oz. Toe Tincture Spray
                                                                                                                                 Salo
                                                                                                                                 $189

                                               CALLUSES

    Attention Stylist
 PARODI products are developed at the finest la oratories
 in rance and wit erland, and made in the         . ach is
  ormulated with ypeau roT (pronounced hiy-poh-proh),        The Premier Luxury European hand, nail & foot care company.
 our proprietary lend that helps re hydrate and renew the
 skin you use the most. PARODI products are unique:
 sȩȩ ltra concentrated                                                   Introducing 3 New
 sȩȩ on greasy
 sȩȩ onstructed like a acial product                                     Unique Must Haves!
 sȩȩNO parabens, NO phthalates
   rawing inspiration rom age old
 remedies, our formulas are infused                                      Fiber Tech Gel – UV Gel for natural nail repairs.
 with elements such as pilanthes,                                        Eliminates need for wraps, for normal to strong nails
 Nacre and Hypericum.                                                    Self-leveling.
    arodi uses age old wisdom
 with modern technology .                                    Purchase:1- FiberTech Gel 20ml clear and
                                                              eceive           i er ec   el ilk ink                   l
 PARODI Duos                                                 Additional 10 full services!
 1-60ml Daily Moisturizing Hand Cream
 1-60ml Comforting Muscle Lotion

                                                                        Natural Nail Boost Gel – All in one nctions like
                                                                        perfect base, protects and strengthens soft, brittle,
 packaged in a white organza bag                                        delaminated, ridged nails.

                                                             Purchase: Natural Nail Boost Gel
                                                             Receive FREE: Prep & Finish Try Me Set
                                                             Additional Value $4.00

                                                                        Bio Glass Gel –       el it s tle ca o flage
                                                                        Made from L-Cystein and Chitosen. For all nail types.
                                                                        No bonding for adhesion needed
                                                             Purchase:10ml Bio Glass Gel
                                                             Receive FREE: Protech Cat's Tongue Brush (21028)
                                                             Additional Value $12.95

                                                                                                                                 13
JANUARY                                                                Salon

                                                                                                        2018
                                                                                                               Promotions

PURCHASE BOTH                                                    Item
Item

                                FREE: PICK ONE

                                        FEBRUARY                                                                      Salon

                                                                                                               2018
                                                                                                                      Promotions

                             Blue Wax Beads 800g                          Purchase 4 - 800g Cirepil Wax
                                                                        RECEIVE HAPPY HEATER FREE
                                                                   Choose from:
                             Blue Wax Tin 400g
                                                                   Blue

15% OFF
                                                                   Cristalline

                                                                   Eurose
                                                                   Euroblonde

                                                                   Homme
                                                                   Heater

       Anti-Aging Cleansing Gel This cleanser
       helps to stimulate collagen production and works to
                                                                                                our story
       revitalize, firm and hydrate the skin.                       Professional Clinical Skincare Since 1997Control Corrective Skincare
                                                                    Systems is all about transformation. Our purpose is twofold – first
                           Anti-Wrinkle Face & Neck Cream is an to attain results and then to maintain the health and beauty of the
                           advanced peptide-based face and neck skin. Offering comprehensive, collection-based skincare with a deep
                           treatment cream that will smooth fine    problem/solution focus. Control Corrective formulas deliver clinical
                           lines and wrinkles as it fades pigmenta- skincare results in practical and accessible way. Whether you have cystic
                           tion issues.                             acne, dark spots, rosacea/sensitive skin, or mature, we have products
                                                                    that can help. An important aspect to our skincare products is quality,
                                                                    consistency and professionalism. All of our formulas have been tested
                                                                    for efficacy, and the active ingredients are extensively researched for
                      Get this pair                                 true potency and results.
                                                                    We take great pride that we
                                                                    adhere to GMP standards, we
                                                                    do not test on animals, and
                                                                    are completely paraben-free.
www.bodyography.com

 A NEW SPIN ON DISPLAY
 Introducing the newest & most versatile
 Bodyography display

 The SPINNING COUNTER DISPLAY
 An elegant and functional display
 perfect for a small space!
 • Intro deal includes 4 RETAIL + 1 TESTER (manual,
   retail bags, brochures, poster, face charts)
 • Contains 103 best sellers across all categories
 • Each tier (3) rotates 360 degrees independently
 • Removable mirror for easy viewing
 • Optional wheeled base with locked storage available
 •
   display in minutes

 SALON COST:          $4,234.00
 (Spinning Counter Display + 4x retail + 1 free tester per shade)

 Spinning Counter Display: B8085
 DIMENSIONS:
 Spinning Counter top: (acrylic: 20.5 x 20.5 x 25 inches)
 With base: (sheet metal: 26 x 26 x 42 inches)

www.bodyography.com
                                                        Bodyography Cosmetics
                                                        is an environmentally conscious
                                                        company. Never tested on animals.

                                                                                            15
Happy
HappyNew
      NewYear!
          Year!
     CONGRATULATIONS! You
                      You have
                          have made
                               made itit through
                                         through another
                                                 another year
                                                         year in
                                                               in the
                                                                  the business
                                                                      business world!
                                                                               world!                                  SSM
                                                                                                                         MA  ALLLL
     CONGRATULATIONS!                                                                                                B U S I NEESSSS
                                                                                                                     BUSIN
      2017 has
     2017   has been
                been aa year
                        year of
                              of “different”
                                 “different”                                                                         ADV
                                                                                                                     A DVIISSOORYRY
      in so many ways.   Some
     in so many ways. Some of youof you
      made   more  money   in 2017
     made more money in 2017 and     and
      some of
     some   of you
               you may
                   may not
                         not have.
                              have.
                                                     Focus on
                                                     Focus on your
                                                              your Strengths:
                                                                   Strengths:
     Regardless of
     Regardless  of where
                    where you
                            you ended
                                ended                “Do whatever
                                                         whatever you
                                                                  you do
                                                                      do intensely”
                                                                          intensely” –– Robert
                                                                                        Robert Henri
                                                                                               Henri
                                                     “Do
     up, here are a  few things to
     up, here are a few things to
     examine.
     examine.                                        Spend time
                                                     Spend   time discovering
                                                                   discovering what
                                                                                what your
                                                                                     your strengths
                                                                                          strengths are
                                                                                                    are and
                                                                                                         and do
                                                                                                             do more
                                                                                                                 more of
                                                                                                                       of this.
                                                                                                                          this.
                                                     Focus
                                                       oc s on  t
                                                                thee work
                                                                      ork t
                                                                          that
                                                                            at makes
                                                                                akes  you
                                                                                       o  happy,
                                                                                           a     focus
                                                                                                  oc  s on t
                                                                                                           the
                                                                                                             e clients
                                                     Focus on the work that makes you happy, focus on the clients
                                                     t at make
                                                     that
                                                     that make
                                                            ake you
                                                                  you
                                                                   o happy.
                                                                      happy.
                                                                       a
                                                     IfIf you
                                                           you
                                                            o focus
                                                               focus
                                                                 oc s your
                                                                       your
                                                                        o r energy
                                                                             energ and
                                                                             energy   and attention
                                                                                            attention on
                                                                                                      on the
                                                                                                          t e things
                                                                                                          the t ings that
                                                                                                              things  t at make
                                                                                                                      that make
                                                                                                                             ake
     Identify your
     Identify your                                    youo   happy,
                                                               a       you
                                                                        o  will
                                                                             ill find
                                                                                   nd yourself
                                                                                       o  rsel  more
                                                                                                  ore productive
                                                                                                        rod  ctive
                                                     you happy, you will find yourself more productive and more    and  more
                                                                                                                           ore
     “Best Practices”:
     “Best Practices”:                                profitable.
                                                          ro ta le
                                                     profitable.
      “A best
     “A  best practice
                practice is
                          is aa method
                                method or  or         Focusing on
                                                     Focusing       on your
                                                                        your strengths
                                                                              strengths can
                                                                                          can boost
                                                                                               boost your
                                                                                                      your positive
                                                                                                            positive energy
                                                                                                                     energy and
                                                                                                                              and
      technique    that  has   been
     technique that has been generallygenerally       attract the
                                                     attract     the right
                                                                     right clientele
                                                                           clientele for
                                                                                       for you.
                                                                                           you.
      accepted as
     accepted     as superior
                      superior to to any
                                     any              Make identifying
                                                            identi ing and
                                                            identifying and focusing
                                                                             focusing
                                                                              oc sing on
                                                                                      on your
                                                                                         your
                                                                                          o r strengths
                                                                                              strengt s aa new
                                                                                              strengths    ne habit
                                                                                                           new habit
                                                                                                                a it
                                                     Make
      alternatives   because     it produces
     alternatives because it produces                 for 2018.
                                                     for 2018.
      results that
     results   that are
                    are superior
                         superior to to those
                                         those
      achieved by
     achieved     by other
                      other means
                              means or or            Color is
                                                     Color is King:
                                                              King:
      because itit has
     because       has become
                        become aa standard
                                       standard
      way of
           of doing
              doing things.”
                       things.”                       The hair
                                                     The   hair color
                                                                  color category
                                                                          category continues
                                                                                     continues
     way                                              to grow    year   after year.   Have
                                                     to grow year after year. Have
      We all
     We   all tend
               tend to
                     to do
                        do more
                             more things
                                   things right,
                                          right,      you  noticed     that  your  growth
                                                     you noticed that your growth is          is
      then wrong     yet what   do  we
     then wrong yet what do we focus onfocus  on      occurring     beyond
                                                     occurring beyond permanentpermanent
      or get
     or  get caught
              caught up up in?
                            in?                       color?
                                                     color?
     Make the
     Make      t e time
               the  ti e to
                    time to reflect
                             reflect on
                                      on your
                                          your
                                           o r        We see
                                                     We   see Colorance
                                                                 Colorance and and Nectaya
                                                                                     Nectaya
     day-to-day       business   to identify
     day-to-day business to identify the      the     continue to
                                                     continue      to grow
                                                                      grow which
                                                                              which tells
                                                                                      tells         Left: 80
                                                                                                          80 ml
                                                                                                             ml total-competitor
                                                                                                                 total-competitor A
                                                                                                                                  A
                                                                                                    Left:
     things     you   do
     things you do best. best.                        us that   your   color  business
                                                     us that your color business is       is
                                                                                                    Right:  80 ml  total-Topchic
                                                                                                    Right: 80 ml total-Topchic
                                                      expanding.
                                                     expanding.
         o r best
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                                                                                        for
        favorite    product   with  a
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                                                     2018,     no price
                                                                   price increase
                                                                           increase for
                                                                                     for
          tc etc.
          tc.,
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                etc.                                  Topchic!
                                                     Topchic!
                                                      From time
                                                     From     time toto time
                                                                        time wewe are
                                                                                   are
      When itit comes
     When         comes toto Hair
                             Hair Salons,
                                    Salons,
                                                      reminded      about    how
                                                     reminded about how amazing    amazing
      consumers      have   plenty
     consumers have plenty of        of choices.
                                         choices.
                                                      Topchic is.
                                                     Topchic     is. The
                                                                     The photos
                                                                           photos toto the
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      What    is your  POD   (point
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                                                      right illustrate
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                                                                          examples of  of how
                                                                                          how       Left: 80
                                                                                                    Left: 80 ml
                                                                                                             ml total-competitor
                                                                                                                 total-competitor BB
      difference)?
     difference)?                                     Topchic    compares       to other
                                                     Topchic compares to other lines.      lines.   Right:  80 ml  total-Topchic
                                                                                                    Right: 80 ml total-Topchic
     IfIf you
          you focus
               focus on
                      on promoting
                         promoting your  your
      best practices
     best    practices through
                        through social
                                    social
      media, wordword of
                       of mouth,
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                                    etc. you
                                          you        Thank
                                                        ank you
                                                     Thank  you
                                                             o for
                                                                 for
                                                                  or aa great
                                                                        great 2017.
                                                                              2017.
     media,
      will  see  your  business    grow   with aa    Wee look forward
                                                               or   ard  to gro
                                                                            growing
                                                     We look forward to growing  ing with
                                                                                     with
                                                                                       it you
                                                                                          you
                                                                                           o in
                                                                                              in 2018!
                                                                                                 2018!
     will see your business grow with
     ttypee of
      type   o clientele
             of  clientele that
                           t at fits
                           that  fits
                                   ts your
                                      your
                                        o r salon
                                            salon    Ryan Temming,
                                                     Ryan  Temming,
      culture.
     culture.                                        Director of
                                                     Director of Sales
                                                                  Sales

16
16
new !
                     amika: Advanced Framework
       class    Following a step-by-step approach
                to foundations, this course covers
              techniques crucial to all aspects of styling.
        Learn #hairhacks such as pinning with
        a purpose, backcombing with intension,
        and mastering the perfect pony.
        Leave this new class with two full looks,
        including how to achieve that on point.

        “   Glam Chignon”

                                                E DUCAT I ON SC HEDULE

               GOLDWELL HAIRCOLOR                 TYPE         TIME       ROCH   BUF    SYR      ALB        BING   POUGH

Color 100- Colorance                                         9:30-12:30   1/29   1/22            2/7        2/12    1/22

Color 101- Topchic                                           9:30-12:30          1/29            2/21       1/22

Color 102- Blonde and Highlights                             9:30-12:30   1/22                   3/31               2/19
                                                             9:30-12:30
  on   er olor     stacles    orrective olor
                                                             1:30-4:30    2/26                              2/12
                                                             9:30-12:30                                     2/19
Let’s Paint Some Hair- Balayage                Hands-On
                                                             1:30-4:30    1/22                                      2/19
Surface: Urban Gypsy 2018 PURE COLOR!                        9:30-12:30
Shadow, Melt & Balay Brush                     Hands-On      1:30-4:30                                      2/19

Nectya and Other Ammonia Free Options                        1:30-4:30           1/29

                   CUTTING & STYLING
                                                             9:30-12:30          2/12            1/29
Goldwell Cut & Design                          Hands-On
                                                             1:30-4:30    2/26                   1/29

a ika Advanced ra e ork                          ands    n   9:30-12:30   2/12   2/19            2/19       2/26

DevaCurl Cutting Curl Lab (Limit 9)            Hands-On      9:30-4:30    2/19

DevaCurl Curl IQ             (Limit 9)         Hands-On      1:30-4:30                                      2/12

   r ace A aken erti cation                    Hands-On      9:30-1:30           2/26                       1/29

                        SKIN CARE
                                                                                              1/21 & 1/22
 erti ed Master edic rist rogra                Hands-On

Bodyography Classic Cat Eye                    Demo          1:30-4:30           2/12

Control Corrective Layered Solutions           Demo          9:00-1:00    2/12

 ontrol orrective Aging      Meno a sal kin    Demo          9:00-1:00    2/26

Footlogix Beyond Sandals                       Demo                       2/26

                                  BOOK YOUR CLASS AT GOLDWELLNY.COM/EDUCATION

                                                                                                                           17
new year
new look
same
amika is a professional line of haircare
and tools. Founded by industry
OUTSIDERS in Williamsburg, Brooklyn.

We are on a mission to inspire a lifestyle
of self-expression and hair rebellion
against conformity and the mundane.

#hairrebellion

amika products are like a good friend –
straightforward, dependable and fun to
spend time with. We are kind-of obsessed
with this “super-fruit”, Sea Buckthorn
Berry, so we include it in every haircare
and styling product.

Our products are vegetarian-friendly,
cruelty-free and free from sulfates,
phthalates and artificial colors.

                       start here if
                       you’ve never

Try Me                 tried amika!

9 best-sellers and a
signature tote bag.

Salon Price $89.00
Salon Value $132.00
Salon Savings 33%

  18
get started with our
 best selling intros:
                                    great for                                          great for                                   great for
                                    medium-sized                                       smaller                                     booth renters

 Brooklyn                           salons
                                                   Queens                              salons
                                                                                                   Bronx                           or suite owners

 Purchase: 2-4 of every                            Purchase: 2-3 each of 20                        Purchase: 2 each of 14
 retail size product                               selectretail size products                     select retail products
 Receive Free                                      Receive Free                                    Receive Free
 1_Normcore Signature Shampoo 1L                   1_Vault Color-Lock Shampoo 1L                   1_Vault Color-Lock Shampoo 1L
 1_Normcore Signature Conditioner 1L               1_Vault Color-Lock Conditioner 1L               1_Soulfood Nourishing Mask 16.9 oz
 1_Vault Color-Lock Shampoo 1L                     1_Soulfood Nourishing Mask 16.9oz               20_Assorted Sample Sachets
 1_Vault Color-Lock Conditioner 1L                 1_The Wizard Detangling Primer 4oz              1_Signature Tote Bag
 1_The Kure Repair Shampoo 1L                      1_Brooklyn Bombshell Blowout Spray 6.7oz        20_Brochures
 1_The Kure Repair Conditioner 1L                  1_Plus Size Perfect Body Mousse 8.5oz
 1_Soulfood Nourishing Mask 16.9oz                 1_Un.Done Volume + Matte Texture Spray 5.3oz   Salon Price   $335.00
                                                                                                   Salon Value $436.20
 1_Glass Action Universal Elixir 1.7oz             1_Fluxus Touchable Hairspray 8oz
                                                                                                   Salon Savings 23%
 1_The Wizard Detangling Primer 4oz                50_Assorted Sample Sachets
 1_Blockade Heat Defense Serum 1.7oz               1_Signature Tote Bag
 1_Brooklyn Bombshell Blowout Spray 6.7oz          20_Premium Salon Bags
 1_Plus Size Perfect Body Mousse 8.5oz             20_Brochures
 1_The Shield Anti-Humidity Spray 5.3oz            1_Logo Block
 1_Haute Mess Texture Gloss 3.4oz
 1_Perk Up Dry Shampoo 5.3oz                       Salon Price   $581.00
                                                   Salon Value $814.70
 1_Silken Up Dry Conditioner 5.3oz
                                                   Salon Savings 29%
 1_Un.Done Volume + Matte Texture Spray 5.3oz
 1_Fluxus Touchable Hairspray 8oz
 1_Headstrong Intense Hold Hairspray 8oz
 1_Signature Room Fragrance 3.4oz
                                                   Larger intros available, ask your DSC for more info.
 75_Assorted Sample Sachets
 1_Signature Tote Bag
 25_Premium Salon Bags
 25_Brochures
 1_Sheld Strips + Countercards
                                                   open stock bonus offer!
 1_Logo Block                                      receive 1 free gym bag with
 Salon Price   $1,097.00                           every $100 amika purchase*
 Salon Value $1,581.65
 Salon Savings 31%
                                                   *excludes intros and other discounts.

* Includes 1- In Salon Or
  Studio
  “DIVE INTO amika class”

                                                                                                                                               19
new year
     new look
     same

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