NAME BEAUTY SALON - Business Plan
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Contents 1.0Executive Summary.............................................................................................................................2 1.1Objectives..........................................................................................................................................2 1.2Keys to Success.................................................................................................................................2 2.0Company Summary.............................................................................................................................2 2.1Start-up Summary............................................................................................................................3 Chart: Start-up...................................................................................................................................3 Table: Start-up...................................................................................................................................3 2.2 Management...................................................................................................................................4 3.0Services & Products.............................................................................................................................5 4.0Industry Analysis Summary...............................................................................................................5 5.0Market & Location Analysis...............................................................................................................5 6.0 Strategy and Implementation............................................................................................................6 6.1 Competitive Edge...........................................................................................................................6 6.2 Marketing.........................................................................................................................................7 7.0Financials..............................................................................................................................................7 7.1Sales Forecast....................................................................................................................................8 7.2 Personnel Plan.................................................................................................................................8 7.3Start-up Funding..............................................................................................................................9 7.4Proft & Net Worth.........................................................................................................................13 7.5Projected Proft and Loss...............................................................................................................13 7.6Projected Cash Flow......................................................................................................................20 7.7Projected Balance Sheet.................................................................................................................27 pg. 2
1.0 Executive Summary Our company will be a beauty salon offering a full range of services. Our goal is to provide consistently extraordinary customer satisfaction by offering unequaled service and top-quality products at reasonable prices in a relaxing, welcoming atmosphere. That ambience will extend to our employees; we will nurture a supportive, fair work environment, one which rewards diversity, creativity, and devotion to hard work. The business’s founder holds that a person’s aesthetic appeal many times is the main focus of his or her unique style, not merely a complementary facet of his or her lifestyle. With the founder’s drive to one day establish a salon, and the obtaining of all the necessary pieces to fulfill the dream, the sky’s the limit for this venture. We will cater to both men and women, and provide many kinds of hair styling services and products, all this in a soothing, yet businesslike, atmosphere. The demographics in our chosen location of ________, as laid out in this business plan, show that there is enough traffic, whether by car or on foot, in our target market segment to make it possible for us to build up a walk-in clientele. A one-of-a-kind blend of services, location, focus on our clients, and products all add up to an advantage over our competition. The hiring of very experienced stylists and beauticians will provide a quality of customer service never before achieved. All of our customers will leave our premises confident in the knowledge that we have fulfilled their wishes far above any of their prior expectations and well beyond anything our competitors can provide. It is not just empty words; our business model, which focuses on the customer, will be implemented so as to generate repeat business as well as referrals. Our salon will feature a highly talented team, including an expert cosmetologist, providing a full range of services to present the clients in their best possible light. The company's founder is noted for technical and business skills. We will provide a wide variety of beauty services for hair, nails, and skin, as well as top-quality product lines of beauty products. To stay one step ahead of our competition, we are committed to conveniently providing everything consolidated under one roof, where our unmatched stylists can provide our patrons with great service. Key factors in the successful implementation of our business plan are our skills, exceptional customer service, and the creation of a harmonious environment for our customers. pg. 3
2.0 Company Summary Our intent is to open a full service salon that provides customers with first rate service and products. The salon will be opened in _ (location) __. We will be devoted to delivering beauty with great attention to detail. As a team we promise to understand how important customers take their appearance. Our mix of top-notch services, convenient location, and outstanding customer relations provide us with a competitive advantage over our rivals. Reliable, superlative service will result in our patrons coming to view us as the premier salon in the neighborhood. The sheer breadth and variety of our services and products will set us apart from other beauty salons. With prior experience of such a diversified type of salon, our founder and the team we have selected to run the business are aware that offering all the services and products in a single place will attract customers. Our patrons will be seeking an all- in-one experience encompassing not only their hair, but also their nails and skin. Although our salon’s main concern will be hair styling, we plan to make these other services conveniently available in the same location. pg. 6
Our salon will: We strive to cater to those clients for whom the most expensive salons are just out of reach. In our hands, they will be able to relax and enjoy being pampered. pg. 7
2.1 Start-up Summary Chart: Start-up Proft 67462 43997 38863 Year 1 Year 2 Year 3 Table: Start-up Startup Requirements Startup Expenses Website and Grand Opening $7,500 Flyers & Printng $200 Virtual terminal and payment gateway $500 Constructon/Design/Build-out $105,000 Rent $2,875 Expensed Equipment $1,000 Other $250 Total Startup Expenses $117,325 Startup Assets Cash Required $10,000 Other Current Assets $0 Long-term Assets $0 Total Assets $10,000 Total Requirements $127,325 pg. 8
2.2 Management On this page you will need to list the members of your management team along with their bios. pg. 9
3.0 Services & Products Our Salon will offer a full array of services that include: Hair Cuts Hair Extensions Hair Coloring Blow Dry Keratin Treatments Products Nail Care Makeup You will need to go ahead and add or subtract services and products to fit your specific business. 4.0 Industry Analysis Summary Companies in this industry operate hair salons and barbershops. Major companies include Regis, Ratner Companies, and Sport Clips (all based in the US), as well as CavinKare (India), Frisör Klier (Germany), Premier Salons (Canada), and Stefan Hair Fashions (Australia). Regis also has salons in Canada and the UK. The global hair care industry, including hair restoration as well as hair care services, generates annual revenue of about $160 billion, according to Regis. Key sources of growth include the rising middle classes in Brazil, Russia, India, and China (the BRIC nations). Shifting cultural norms also drive demand. Demand is partly driven by demographics and partly by population growth. The profitability of individual companies depends on technical expertise and marketing skills. Big companies have few advantages over small ones, which is why the industry remains fragmented. Small companies can compete successfully through technical superiority or favorable location. The industry is labor-intensive: average annual revenue per employee is about $45,000. Major products are hair cutting, hair coloring, nail care, skin care, and merchandise sales. A typical salon offers haircutting and styling, coloring, shampooing, and permanents. Some salons also offer nail care, facial treatments, makeup, bikini waxing, massage, tanning, and other types of spa treatments, but the lower volume of demand for such specialty services often makes them uneconomical. Sales of hair care products are an important revenue source for many salons, providing from 5 to 15 percent of revenue. Gross margins are higher for hair care products than for services. A typical salon occupies about 1,000 to 1,500 square feet and is located in a mall or strip center. pg. 10
5.0 Market & Location Analysis In this section you will need to find and paste in data and information on the city, area, etc… where your Salon will be located. A good starting point is to do an internet search for the demographics of you city/location and you can paste what you find here. pg. 11
6.0 Strategy and Implementation Our strategy for success is uncomplicated: the best advertising is by word of mouth from happy clients. When a customer receives a stunning makeover, he or she becomes a walking billboard advertising the quality of our work. Referrals and advertising campaigns will be the source of most of our new clients. We will reach out to the patrons of the most exclusive local boutiques, clubs, resorts, spas, and restaurants, and of course rival salons. The creative, innovative organization of the salon will lead to top-notch customer satisfaction, and a working climate which lends itself to a great deal of personal improvement and financial rewards for both employees and shareholders. Through regularly scheduled training classes, our employees will be able to continually upgrade their skills and knowledge of our products. 6.1 Competitive Edge Our competitive edge will be to: • Keep the salon immaculate by carefully adhering to stringent cleaning practices. Make it clear to customers that the salon watches out for their health by maintaining spotless conditions. Do nothing that would raise the slightest concern about their well-being. • Employ staff members who are friendly, yet professional, and fully aware that exceptional customer service must be their goal. • Continually update our staff on the latest in products and services, and coach them as to the most effective ways to sell extras to the clientele. Cater to ever changing client tastes and inject a touch of novelty by introducing new services or color palettes that match the season. • Market the salon in an entertaining, attention-grabbing way so that it stands out from all the rest. For example, exclusive product lines or services bundled together under witty, memorable titles can significantly enhance the business’s financial bottom line and future. The constant refreshment of window displays will pique the interest of our clientele and reassure them that we are always on top of the latest styles. • Small gifts or upgrades are tangible and effective loyalty rewards, as are coupons and prize drawings for referrals. pg. 12
6.2 Marketing We will use offline traditional and online marketing strategies that include: Advertising – using newspapers, magazines and other forms of media within our budget. Using SMM: Facebook, Groupon, Living Social, and others to get the word out about specials we will be offering. Visible signs - and exterior displays will play an important role in our marketing. Existing customer referrals – Once we have built a customer base we intend to utilize them for referrals. Yelp – we will have a computer set up in the Salon so that people can leave a Yelp review before they leave. Location of the Salon – We expect to garner customers that drive and walk by our location. Public Relations – PR will be heavily used as we believe it is one of the most cost effective methods of marketing. 7.0Financials 7.1 Sales Forecast pg. 13
Sales Forecast Year 1 Year 2 Year 3 Sales Hair $151,500 $178,193 $222,741 Nails $59,100 $72,937 $91,171 Other Services $32,000 $39,306 $49,132 Products $16,750 $18,556 $23,195 Total Sales $259,350 $308,992 $386,239 Direct Cost of Sales Year 1 Year 2 Year 3 50% Commission to Stylist $75,000 $89,096 $111,371 Cost of Products $20,442 $25,549 $31,936 Subtotal Direct Cost of Sales $95,442 $114,645 $143,307 Funding Funding Capital 127325 Assets 10000 Expenses 117325 pg. 14
7.2 Personnel Plan Personnel Plan Year 1 Year 2 Year 3 Owner/President $35,000 $51,000 $65,000 Receptonist $18,000 $21,000 $22,000 Other Personnel $16,000 $17,000 $22,000 Total Payroll $69,000 $89,000 $109,000 7.3 Start-up Funding Funding Funding Capital 127325 Assets 10000 Expenses 117325 pg. 15
Startup Funding Startup Expenses to Fund $117,325 Startup Assets to Fund $10,000 Total Funding Required $127,325 Assets Non-cash Assets from Startup $0 Cash Requirements from Startup $10,000 Additonal Cash Raised $0 Total Assets $10,000 Liabilites and Capital Liabilites Current Borrowing $0 Long-term Liabilites $0 Other Current Liabilites $0 Total Liabilites $0 Capital Planned Investment Owner $127,325 Investor $0 Additonal Investment Requirement $0 Total Planned Investment $127,325 Loss at Startup (Startup Expenses) ($117,325) Total Capital $10,000 Total Capital and Liabilites $10,000 Total Funding $127,325 pg. 16
7.4 Profit & Net Worth Proft 67462 43997 38863 Year 1 Year 2 Year 3 pg. 17
7.5 Projected Profit and Loss Pro Forma Proft and Loss Year 1 Year 2 Year 3 Sales $259,350 $308,992 $386,239 Direct Cost of Sales $95,442 $114,645 $143,307 Other $0 $0 $0 Total Cost of Sales $95,442 $114,645 $143,307 Gross Margin $163,908 $194,347 $242,932 Gross Margin % 63.20% 62.90% 62.90% Expenses Payroll $69,000 $89,000 $109,000 Sales and Marketng $4,175 $5,500 $6,700 Depreciaton $0 $0 $0 Rent $34,500 $34,500 $34,500 Utlites $3,600 $4,000 $4,500 Insurance $1,200 $1,500 $1,750 Payroll Taxes $10,350 $13,350 $16,350 Internet & Cable $720 $750 $770 Other General and Administratve Exp $1,500 $1,750 $1,900 Total Operatng Expenses $125,045 $150,350 $175,470 Proft Before Interest and Taxes $38,863 $43,997 $67,462 EBITDA $38,863 $43,997 $67,462 Interest Expense $0 $0 $0 Taxes Incurred $0 $0 $0 Net Proft $38,863 $43,997 $67,462 Net Proft/Sales 14.98% 14.24% 17.47% pg. 18
7.6 Projected Cash Flow Pro Forma Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operatons Cash Sales $259,350 $308,992 $386,239 Subtotal Cash from Operatons $259,350 $308,992 $386,239 Additonal Cash Received New Current Borrowing $0 $0 $0 New Other Liabilites (interest- $0 $0 $0 free) New Long-term Liabilites $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $259,350 $308,992 $386,239 Expenditures Year 1 Year 2 Year 3 Expenditures from Operatons Cash Spending $220,487 $264,995 $318,777 Subtotal Spent on Operatons $220,487 $264,995 $318,777 Additonal Cash Spent Principal Repayment of Current $0 $0 $0 Borrowing Other Liabilites Principal $0 $0 $0 Repayment Long-term Liabilites Principal $0 $0 $0 Repayment Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $220,487 $264,995 $318,777 Net Cash Flow $38,863 $43,997 $67,462 Cash Balance $48,863 $92,860 $160,322 pg. 19
7.7 Projected Balance Sheet Pro Forma Balance Sheet Year 1 Year 2 Year 3 Assets Current Assets Cash $48,863 $92,860 $160,322 Other Current Assets $10,000 $10,000 $10,000 Total Current Assets $58,863 $102,860 $170,322 Long-term Assets Long-term Assets $0 $0 $0 Accumulated $0 $0 $0 Depreciaton Total Long-term Assets $0 $0 $0 Total Assets $58,863 $102,860 $170,322 Liabilites and Capital Year 1 Year 2 Year 3 Current Liabilites Current Borrowing $0 $0 $0 Other Current $0 $0 $0 Liabilites Subtotal Current $0 $0 $0 Liabilites Long-term Liabilites $0 $0 $0 Total Liabilites $0 $0 $0 Paid-in Capital $127,325 $127,325 $127,325 Retained Earnings ($117,325) ($78,462) ($34,465) Earnings $38,863 $43,997 $67,462 Total Capital $48,863 $92,860 $160,322 Total Liabilites and $48,863 $92,860 $160,322 Capital Net Worth $58,863 $102,860 $170,322 pg. 20
i Sources used for industry research: http://www.frstresearch.com/industry-research/Hair-Care-Services.html http://www.businesswire.com/news/home/20060418005013/en/Research-Markets- Regis-Corp-Largest-Companies-Hair pg. 21
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