Milan Koláček Vendée Globe 2020 - The first Czech sailor ever to compete in a solo non-stop round-the-world regatta Performing beyond the limit.. ...
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Milan Koláček
The first Czech sailor ever to compete
in a solo non-stop round-the-world
regatta
Vendée Globe 2020 Performing beyond the limit...
Around the world... Around the clock
PROJECT
PRESENTATION
Introduction to the project 4
Project´s objectives – Vendée Globe, the most challenging solo racers’ event worldwide 6
2016–2017 Bénéteau Figaro 8
2018–2021 IMOCA 12
Milan Koláček 16
Sponsoring 18
Project value 20
2
ABOUT
THE PROJECT
2016–2021
Milan Koláček´s project is a sports Over 100,000 nautical miles sailed
project offering to connect the in the course of the project, speed
partner with an extraordinary and up to 40 knots, and waves up to 16
unique story as well as a race boat meters.
as an attractive advertising space.
Let´s go where only a few have
Regattas across the Atlantic Ocean, been to.
more than 25 events, challenging
of the current world records. Become a part of the most
challenging round-the-world „This campaign has gone way „We´ve been supporting sailing
beyond our expectations, be it events for over 25 years. We
La Solitaire du Figaro, Transat single-handed yacht race,
from a sporting point of view or have always known that the
Jaques Vabre, Barcelona World sailed non-stop and without any in terms of media returns and Banque Populaire must be
Race and many other important assistance. communication. François’ win a part of such large and heavily
races – the first time in their history in the Vendée Globe has created media covered event such as the
a strong emulation and reinforced Vendée Globe. Each year, our
with a Czech competitor to set sail. The first Czech national to ever
the feeling of belonging for the sponsorship has enriched us
compete at the legendary Vendée employees and the representatives with endless adventures which
Vendée Globe – a world unique Globe. of the Group members. Sailing shift our perception of courage,
event, a racing challenge which is an integrated part of our remove barriers, and boost
marketing campaigns and it boosts competitiveness.“
attracts millions of fans worldwide. The Project to be implemented in
likeability from the public towards
2016 to 2021. us and conveys a very positive
image for Macif.“
Gérard Andreck Chantal Petrachi
CEO MACIF Communication Director BANQUE POPULAIRE
4 5
PROJECT Non-stop races around the World, the sailor´s Mount Everest.
OBJECTIVES —
Across four oceans and along the shores of five continents.
—
Set sail to three striking capes – the Cape of Good Hope, the Cape Leeuwin,
and the Cape Horn.
—
Think about the strategic route heading south across the Atlantic.
—
Watch the drama in the Roaring Forties of the Indian Ocean.
—
Les Sables Follow us through the Southern Pacific through the loneliest places in the World.
d‘Olonne
—
Pass by the mythical Cape Horn, the stormy ocean´s gate.
—
Watch the tactics and the sprint across the Atlantic back to the finish line
in Les Sables d´Olonne.
Cap de Bonne
Espérance Cap Leeuwin
4 hours 74 skippers 24 years
average sleep time a day only during to finish the race, altogether, 140 skippers Ellen Mac Arthur,
Cap Horn the three months of the race. have started the race over the 32 years of its the youngest entrant in the
history . history of the race.
30 competitors 78 days 545 miles
from 7 countries the world record, in 24 hours
(in 2008). average speed was 15, 3 knots. François Gabart.
6 7
THE FIGARO
BÉNÉTEAU CLASS
SPECIAL AND KEY
EVENTS IN 2016–2017 MAST
Full-carbon mast, 15.7 m high.
SAILS
Kevlar-fibre fabric, maximum sail
area 120 sq. m.
ELECTRONICS
AND AUTOPILOT
State of the art NKE electronics,
hydraulic autopilot and a LENOVO
onboard computer.
HULL
Glass laminate sandwich structure
with balsa core. The hull is 10.1 m
long and 3.4 m wide.
RUDDERS
Two deep rudders for maximum
steerability in harsh conditions.
The Figaro class yacht is a monotype, which means all the yachts have identical specifications. BALLAST
Prior to each race, the boats are measured and weighted, their keel and rudder dimensions 1,100 kg of lead ballast at the tip of
are checked, as are those of the sails. At the start, the inventory is checked: full tank of diesel, the keel. 220 l of water ballast in
the hull.
drinking water and supplies which could be used as ballast. The boat’s gearbox is sealed in
neutral, so that the engine can only be run to charge batteries. The rules guarantee all skippers
have the same chance to win.
8 9
Transat AG2R 3000 Nm Solitaire du Figaro 2200 Nm Lorient Horta Solo Generali Solo 2000 Nm
2016 2016-17 Race 2400 Nm 2017
2016
Starting in April in Bretagne’s Concarneau, this race The most cherished solo race in the French sailing. A solo race from Lorient, France, to Horta, the The main regatta of the Figaro class. It takes place in
crosses the Bay of Biscay past the Cape Finisterre and The race is split into 4 stages of about 500 Nm each, Azores (Faial). The 2,400 nautical miles are divided the attractive environment of the Mediterranean Sea.
then continues in between the Canary Islands across a well-balanced group of racers, seconds to decide the into two stages and take the solo racers to the heart Similarly to La Solitaire, it splits into four stages. It
the Atlantic to the finish on Guadaloupe. The course winner. The race lasts about a month and the media of the Atlantic Ocean. In 2014, Milan was the 13th is the final race of the solo sailing championships and
is 3,890 Nm long, the boats have a crew of two and the coverage is very strong, comparable to that of the competitor to finish the race. thus becomes very exciting.
similarity in the level of their skills ensures a heated Tour de France. The courses vary each year and start
race all the way to the finish line. The progress is from ports in France, Spain, the Great Britain, and
monitored online and the skippers use satellite Ireland.
phones to communicate with their teams and the
media.
10 11
THE IMOCA CLASS
SPECIAL MAST
Full-carbon mast, 30 m high.
SAILS
Made from Twaron, kevlar, or
AND KEY EVENTS
carbon fabric ensuring less than 3 %
elongation and excellent UV stability.
Maximum sail area of 600 sq. m.
IN 2018–2021
ELECTRICAL
WIRING
Performance-optimised and avi-
ation-standard wiring to ensure
minimum weight and maximum
reliability.
LARGE CENTRAL
COCKPIT
Ergonomically designed for easy
boat handling.
NEW-
GENERATION
AUTOPILOT
RUDDERS DAGGER
Designed and produced using the BOARDS
latest 3D carbon technology.
Titanium/carbon sandwich
LI-ION HULL TILTING AND
BATTERIES Full-carbon monocoque with a kev- CANTING KEEL
lar core.
The IMOCA (International Monohull Ocean Class Association) class rules permit five appendages to A modern solution to energy One design keel for all IMOCA
be used on the boat: the keel, two rudders and two dagger boards (foils). The keel, the mast and the storage. class boats, 4,000 kg of ballast for
hydraulic systems must be built to class standards. Two types of mast are allowed - a fixed one with stability.
spreaders, or a rotating wing mast. The mast selection determines the concept and type of sails and
their total weight. The sails are developed in cooperation between sail makers and the skipper and
use various high-tech materials. Foil-equipped boats are not more powerful, but they are easier to
control at high speeds. The foils enable the hull to be lifted out of the water more easily, minimising
the hull’s wet area and hydrodynamic resistance.
12 13
Barcelona World Race Transat Jaques Vabre Transat B to B Vendée Globe
2018–19 2019 2019 2020-21
The Barcelona World Race is the only non-stop, One of the two most important transatlantic regattas The last qualification race prior to the Vendée Globe The Vendée Globe is one of the toughest endurance
round-the-world yacht race for crews of two. It starts has been sailed for over two decades. Unlike the after the end of the Transat Jacques Vabre. It starts at challenges for solo racers. It is a round-the-world
and finishes in Barcelona. The 23,000 nautical miles Route du Rhum, it is a race for crews of two. The St. Barth and finishes in Lorient, France. It is one of single-handed yacht race, sailed non-stop and without
of this extremely challenging event test the limits of historical coffee trading route between France and the few transatlantic races heading east and the only any assistance. The race was founded in 1989 and
crews and their boats to the maximum. Brazil and its 4,000 miles test everybody´s readiness one which starts in winter. since 1992 has taken place every four years. The only
to face other competitors, the weather and one´s own person to win the race more than once is Michel
limits. Desjoyeaux. The race presents significant challenges
and perfect preparation is a must. Even though it is
sailed single-handed, it takes a team of top experts to
succeed.
14 15
ABOUT MILAN KOLÁČEK Interesting numbers:
80 000 miles
Champion de France sailed solo
in solo sailing,
2012
289 miles in 24 hour
a record - average speed 12,04 knots
27,3 knots
the fastest speed achieved by
Yachtsman a 6,5 meter Gaben, a carbon special
of the Year 2012
41 knots
the fastest speed achieved by ultim
trimaran Actual
Personality
of the Year 2012,
Results:
Czech Association
of Naval Sailing
3x
champion of the Czech Republic in
offshore racing
I´ve spent the past six years mostly in France where my life has been„ devoted „Milan Koláček is our best solo
primarily to solo sailing. Lorient is the world´s centre of solo sailing. One yachtsman. Currently, he is the 3x
has to live and work here to keep in touch with the latest technology, all the only Czech sailor able to get up to a solo race to the Azores and back
necessary information and, of course, all the world leaders. I have sailed the world leaders and to keep pace
regattas from here and I´ve helped other teams, such as Credit Mutuel de with them. He has everything it
Bretagne, Spindrift racing or ACTUAL, prepare to set sail. As a preparator, takes to be the best – he is target
I worked on the most modern special race boats, including the largest Ultime oriented, hardworking and tough
1x
a solo race across the Atlantic
category trimarans. I´ve been repeatedly invited to help assemble other on himself, self-confident, willing to
carbon racing specials. Since 2014, I´ve been active in the Figaro class. I am learn and improve his skills; he is
a member of Lorient Grand Large, an association of solo yachtsmen which a man who never gives up and has 1x
organizes their training in fields related to solo racing. a strong desire to win.“ Transat AG2R
Milan Koláček 1x
SKIPPER AND A MACHINE ENGINEER Transat Québec st. Malo
Daniel Vodička
EDITOR IN CHIEF, YACHTING REVUE
16 17
SPONSORSHIP
We offer you an excellent platform
to express your ambitions. Are you
strong, enjoy challenges, swear
by the modern technology and
believe that teamwork leads to the
best results? All this is true in solo
sailing.
Benefits of sponsorship
TV publicity Media coverage
is the most precious publicity having high visibility potential and
one can get in a campaign. Is not the global reach.
limited to the local media, the
reach is global. Yachting fans
associate prestigious races with
Networking partners’ brands.
will help commercial partners
establish stronger relationship Brand visibility
with their existing as well as future through races and media
clients. campaigns.
18 19Quantifiable value
Sponsor’s logo Partner´s brand
during TV broadcasting and TV and other branding in the Race
news. Village.
Sponsor´s visibility Partner´s products/services
at press releases of the team and can be presented during the race
the regatta organizers. at the start and the finish line, too.
Guaranteed visibility VIP hospitality
in project and race visuals as well VIP access to the start of the
as in digital files. race, a cruiser with the partner´s
flag at the start and finish lines,
Picture Power christening of the competitor´s
photographs in many situations boat.
describe the story without saying
a word. In the media, they attract PR at race specials
attention. Newspapers and for sponsors, their employees
magazines pick them for their and business partners. Personal
covers. experience of the life on board
during a race.
20 21VALUE ADDED Other options
of the project
• Loyal audience and supporters
• Exclusive advertising
• Opportunities to activate Participation in short regattas Lectures on state of the art
marketing for the partner to experience technology, the environment,
challenges of a real ocean race alternative energy sources and
It is proven that 70% of the value sailed on racing specials. efficiency of solo sailing may be
of sponsorship is generated a part of the project.
by intangible benefits, 30% by Includes a VIP welcome and social
tangible benefits. An IEG survey events. The project can be used a long-
shows that at global events term teambuilding exercise to
such as the Olympics, FIFA and Attractive photographs from boost the idea of a long-term effort
F1, sponsors are ready to pay a racing boat in extreme targeted to one shared goal.
primarily to gain the global conditions can be used, for
reach, promotional rights and example, on billboards where an Modern communication technology
opportunities to activate their exclusive photo attracts attention allows for connection during the
marketing. All these are intangible and helps subconsciously race of the racer with his team and
benefits. remember the partner´s business facilitate direct access to the mass
and its slogan. The picture carries media.
the message that the company
wants to convey to the public. A continuation of the successful
documentary „Alone in the waves.“
A long-term project shows that the
company is loyal and stable. Publishing of a book to picture
preparations for the race and tell
We will take you where only Project promotion in sports the exciting Vendee Globe story.
a few have been to exhibitions and special dedicated
events.
3,500 people have so far climbed the Everest, there have
been 500 astronauts out there in the space, but less than one
hundred solo sailors have sailed around the world single-
handed.
22 23MEDIA VALUE Euro 411 million
OF IMOCA OCEAN media value
WORLD CHAMPIONSHIP
4309 52647
media accredited print articles
816 75 mil.
downloaded applications
TV hours
of Vendée Globe
490 000
players of virtual regatta
Vendée Globe
24 2526 27
PROJECT BUDGET
2016-2017 2018-2021
Class: Figaro Class: IMOCA
€ 250,000/year Project PERFORMANCE
€ 1,5 million/year
The budget includes the sports project, ship operating costs
and technical preparedness costs. It also includes production The budget includes the sports project, ship operating costs
of promo materials and their processing for the final use. No and technical preparedness costs. It also includes production of
investment to buy the sailing boat. promo materials and their processing for the final use. Price of
the sailing boat ranges between Euro 1,5 million to 4 million.
OPTION 1:
OPTION 1:
The key project partner to cover 100 per cent of the total
budget. The key project partner to cover 100 per cent of the total
The sailing boat´s name as to the general partner. budget.
The sailing boat´s name as to the general partner.
OPTION 2: OPTION 2:
Two key partners to cover 50 per cent of the total budget Two key partners to cover 50 per cent of the total budget each,
each, each to get half of the advertising space. each to get half of the advertising space.
The sailing boat´s name to be a combination of the names of The sailing boat´s name to be a combination of the names of
both partners. both partners. E.g. Virbac - Paprec.
28 2930 31
World of opportunity 32 33
34 35
www.milankolacek.com tel: +33 (0) 678 955 314 email: milan.kolacek@icloud.com
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