Media Planner 2022 - Interiors and Sources
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Media Planner 2022 Design With Purpose
AUDIENCE
The multi-platform portfolio of i+s Our versatile portfolio of
media products offers you
multiple options for reaching
i+s multi-channel approach has the potential to put your product in the hands of more than our audience of interior
196,000 interior design professionals. Each of our channels offers them numerous options for
accessing information critical to their daily design practice. design professionals:
We deliver an array of media products and each serves a purpose. In addition to the magazine,
the website, and newsletters, we also create content for companies like yours, conduct extensive • Print and Digital Publication
research and we connect people face-to-face with our live events.
• interiorsandsources.com
And if our product portfolio doesn’t match your need, we have a number of custom options that
can be tailored to your requirements. • insider
• Podcasts
• InFocus eNewsletter
Total Unique Accounts 98,481 • eHandbooks
Social media engagers 52,862 • Design Connections
Website visitors 20,190 • CEUs
Total Audience reach 171,533 • Webinars
• Rich Media Advertising
6123+ 10+ 7+
AUDIENCE
ALL COMMERCIAL
ALL INTERIOR
ALL THE TIME
Focused EXCLUSIVELY on commercial
interior design
60.5% 23.3% 9.5% 6.8%
Advertising isn’t effective unless you are reaching the
right audience and that’s exactly what i+s delivers—design
Interior Designer/Owner
Other Manager*
Interior Design & Architectural Intern/Student/
Principal/President/Partner*
Architect*
Corporate Executive/General Manager/Project/
Others Allied to the Field*
professionals doing commercial work!
Our readers know that i+s focuses exclusively on the news
and products used in commercial projects that matter to the
interior design market—so you know exactly where their head
is when they engage with our portfolio of product offerings.
We place a heavy focus on the products that companies like
yours supply the design community, which provides much
more of an opportunity for us to help showcase your products.
Publisher's own data, June 2020
AUDIENCE
OUR FOCUS is
CONNECTING
The types of design projects they work on
encompasses the entire commercial market.
YOU with A&D
PROFESSIONALS
WHO SPECIFY
PRODUCT. 7538+4036+4035+87
Every day we focus all of our efforts on connecting
you with our audience of interior designers. With
top-level A&D professionals who specify products for
commercial interior design projects, we offer them
numerous options to access information critical to their
daily design practice.
75%
38%
40%
36%
40%
35%
87%
Office
Retail
Hospitality
Education
Medical/Healthcare
Government
Other commercial
Publisher's own data, June 2020
AUDIENCE
OUR FOCUS IS CONNECTING YOU
with A&D PROFESSIONALS WHO
SPECIFY PRODUCT.
Every day we focus all of our The types of design projects they work on encompasses
efforts on connecting you
the entire commercial market.
design practice.
7538+4036+4035+87
with our audience of interior
designers. With top-level A&D
professionals who specify
products for commercial interior
design projects, we offer them
numerous options to access
information critical to their daily
75%
38%
40%
36%
40%
35%
87%
Office
Retail
Hospitality
Education
Medical/Healthcare
Government
Other commercial
Publisher's own data, June 2020
AUDIENCE
BUYING POWER
Product Involvement by Market Segment*
for the INTERIOR
FLOORING 68.6%
LIGHTING 66.7%
PAINT/FINISHES 65.1%
DESIGN MARKET
SOLID SURFACES/LAMINATES 61.0%
CARPET 63.8%
FURNITURE 63.9%
WALL COVERINGS 60.6%
FABRIC 60.2%
SEATING 57.7%
We cover the complete market of top-level designers who specify
products for commercial interior design projects, which provides you the HARDWARE/FIXTURES 56.4%
opportunity to get your message in front of the right people at the right WINDOW COVERINGS 56.1%
time—in print, online, and face-to-face. TABLES 56.2%
CEILING 53.3%
Our readers purchase an incredible range of products across every surface and
PLUMBING/FIXTURES 51.4%
every commercial sector.
GREEN PRODUCTS 50.9%
KITCHEN 50.1%
Our audience represents all commercial sectors ACCESSORIES/ART/ANTIQUES 49.1%
BUILDING PRODUCTS 49.1%
STONE AND TILE 49.4%
CONSULTANTS/SERVICES 38.4%
Education Medical/Healthcare
BEDS 30.3%
Government Office/Corporate AUDIO/VISUAL TECHNOLOGY 29.3%
Hospitality Retail
Don’t see your product listed?
Contact your rep for more information today.
Publisher's own data, June 2020
CONTENT
The premiere resource for the commercial
interior design market.
Dedicated to providing the story behind the aesthetic, our 98,480+
audience of both digital and print know i+s is the go-to to learn the
latest in long-term design trends, industry certification, sustainability,
material science, and where design is headed. Readers know that
when they turn to i+s, they are getting insight into the latest they need
to know to get their job done.
On the pages of i+s
With i+s, you can expect fascinating content and journalistic integrity
INTERIORS + STYLE
INTERIORS + SPACE PLANNING
from a team who is curious and passionate about what is happening
in the industry, including:
• Concise updates from the latest research in the field, helping the
A+D community keep on top of what they need to know
• A forum for association members to hear the latest from ASID,
IIDA, and IDEC.
• Long-term trend analysis looking beyond what’s hot right now
toward what you can expect in 5 to 10 years’ time.
• The best products rolling out the doors each month so you always
know what’s new.
• Clear information on the latest in material science.
• Opinions from the best voices in the industry.
July/August 2021
• Updates on the newest designers making waves.
January/February 2021
Learning Spaces
Wellness is the new black Revisited + Reimagined
(But is it classist?)
Final-Cover.indd 1 8/5/21 10:27 AM
Final-Cover.indd 1 1/19/21 6:22 PM
CONTENT
Redefined and Redesigned:
Hospitality Spaces in the COVID Era
i+s and BUILDINGS eBookshelf
Our readers have repeatedly asked us for more detailed
information on specific topics.
eHandbook
Bookshelf to help our readers do their jobs more You receive:
effectively. • Leads of all recipients who have downloaded the eHandbook
In this series we will blend original content from our editors,
syndicated subject matter from industry experts as well as • Full page ad within this content rich platform
original content from sponsors like you. You are the expert
in your field. Let us get this expertise in front of our 196,000+ • Thought leadership through placement of your case study,
unique professionals. white paper, or CEU within this editorially generated tool. First
two pages of your content will be featured with links to
Each eHandbook will address a crucial, timely subject important complete article at your desired URL
to our audiences of designers, architects, building owners, and
facilities professionals. • Launch of the eHandbook will be promoted within each of our
weekly eNewsletters to 75,000+
Sponsorship of this eHandbook
Sponsors receive a robust lead generation program • Promoted via all social media platforms
accompanied by branding and thought leadership. This program
is guaranteed to hand your team qualified sales leads of facility • Promoted in the digital edition of each magazine
professionals, architects, and designers in need of your products
and solutions.
$2900 net
For an additional fee our staff of professional writers will
create the case study or CEU on your behalf.
CURIOS
by i+s
The Box That Puts Your Samples in the Hands of Designers
Designers love to see and touch actual products before they specify them. So imagine the
value of getting product directly into their hands. i+s is a leader when it comes to product
and specifically, materials and their applications. We have built upon that tradition by
introducing Curios by i+s.
How it works
Following a themed schedule, we deliver a box of curated material samples to opt-in
recipients at top A+D firms across the country, including the likes of EwingCole, Gensler, CURIOS Editorial Schedule
HDR, Ford Motor Co., CBRE, and more. The box contains samples from suppliers with
a theme for that box that follows an editorial calendar – green goods, bold patterns, MARCH/APRIL: Sustainability, Wellness + Beyond
nature inspired, color of the year, etc. The look and feel is more editorial in nature than MAY/JUNE: Big + Bold
advertising. The purpose is to easily place material samples in the hands of those who
specify products for their interior design projects. SEPT/OCT NeoCon + Fresh Launches
Samples will follow specific guidelines for size and number. Each box will contain the same
number of samples and the same dimensions to simplify production.
Here’s what’s included:
• A set number of your material samples delivered directly to designers in an
editorial setting.
• Your brand and samples highlighted with logo and product description on the
sample box insert.
Get your product samples inside the box.
• Lead generation through list of recipients who receive the box.
1-3 times a year: $5,500 per
CURIOS
by i+s
Demand for Curios has been so strong that we now
have a recipient waiting list of 500+
It’s humbling to be wanted. To get information featured in Curios
to a larger audience we’ve launched a digital component to the
program. With each Curios mailing we also send a tailored email to
our full readership featuring the launch video, box theme and product
descriptions, and links to the featured products.
Increase your exposure in a big way with a digital Curios sponsorship.
Here’s what’s included:
• Leaderboard banner ad on tailored Curios email sent to 20,000+ interior design professionals
• Leaderboard banner ad on the Curios page on the i+s website for one month
• Sponsored Instagram post highlighting your latest product offering
$2,200 netCEUs
SPONSORSHIP OPPORTUNITIES for
CEU EDUCATIONAL
States often require designers to continue
their education to maintain their license in
How it works
order to practice interior design. Designers Subscribers earn IDCEC CEU credit by reading i+s! ceu | Sponsored by SitOnIt Seating
are often too busy to travel to educational We provide a complete, turnkey process. We assign CEU LEARNING OBJECTIVES
workshops to earn credits. That’s why i+s articles to be written by industry experts with content provided
After taking the CEU, you should be
prepared to
offers a Continuing Education Series in print
• Describe the different models of
by manufacturers. We submit them to IIDA (for IDCEC
telehealth delivery
The Coming Age
• Present the proven benefits to
patients, providers and families
and online.
• Discuss current strategies for
accreditation) and AIA for approval. The articles are edited to be of Telehealth
telehealth implementation
• Provide solutions to healthcare
providers as they implement and
evolve their telehealth strategic
initiatives
in-depth explorations of a variety of important topics, including This emerging healthcare delivery system can provide numerous benefits to patients, providers and designers.
i+s Continuing Education Series articles sustainability, ergonomics, designing for the workplace, It’s important for designers to understand the changing
dynamics and enormous potential open to their
healthcare systems clients. This conservative market
Medicare & Medicaid Services (CMS) took aggressive
action to reduce restrictions on where, how and with
whom Medicare patients could have access virtual care.
allow design practitioners to conveniently leadership, and more. Using the content, we write a test for the
is at the precipice of a revolution in how their services Since the beginning of the pandemic CMS has added
are delivered and is looking for creative solutions that over 135 services to the Medicare telehealth service
will fit into their business strategy while delivering the list, i.e. emergency department visits, initial inpatient
highest level of care. screening, nursing home visits, mental health and
earn valuable continuing education unit
We are living through a major societal shift that cardiac and pulmonary rehabilitation services.
reader that requires close reading of the content. This means
is permanently changing how people live, work, play, Overall consumer adoption of telehealth has sky-
travel and, of course, access acute and maintenance rocketed, from 11% of U.S. consumers using telehealth
healthcare. in 2019 to 46% of consumers now using telehealth to
COVID-19 continues to drive radical changes to replace cancelled healthcare visits.
credits (CEUs) through the pages of the each feature story is certain to receive maximum readership
our world. Many experts say that these changes were Additionally, providers have rapidly scaled offerings
coming anyway, as we respond to changes in climate, and are seeing 50 to 175 times the number of
demographics and the evolution of how people live patients via telehealth than they did before.
and work. But the pandemic certainly pressed the fast-
magazine.
forward button and people, companies and institutions Beyond the Pandemic
attention.
had no choice but to keep up to the best of their ability. With the acceleration of consumer and provider adop-
The healthcare industry is naturally the first impacted tion of telehealth and extension of telehealth beyond
by a pandemic, of course, challenging its own ability virtual urgent care, a McKinsey & Company study
to treat surging levels of highly contagious victims, and published in May 2020 predicts that up to $250 billion
to adapt its business model to continue to still accom- of current U.S. healthcare spend could potentially be
modate healthcare delivery to patients not afflicted by virtualized.
the virus. According to McKinsey, this shift will require new
COVID-19 has caused a massive acceleration in the ways of working for a broad set of providers, improve-
i+s is pleased to offer IDCEC and AIA
use of telehealth. There’s been a sudden and immediate ments in information exchange and broadening access
need for a safer option for healthcare providers and pa- and integration of technology. The potential impact is
tients by reducing potential infectious exposures, as well improved convenience and access to care, better
as the need to reduce the strain on healthcare systems patient outcomes and a more efficient healthcare sys-
What it means for you
by minimizing the surge of patient demand on facilities. tem. Healthcare players are carefully considering moves
Continuing Education Credit opportunities
At the same time, a few key allowances by the health- that support such a shift to improve their future position.
care community made it possible for telehealth to thrive
during these uncertain times. For instance, at the onset To read the rest of the article, take the associated example and
of the pandemic, via an executive order, the Centers for earn CEU credit, visit www.iands.design/resources/CEUs.
on the editorial pages of the magazine. As a sponsoring advertiser, you will affiliate your brand with
iands.design i+s 77
IS_0102-2021-CEU.indd 77 2/5/21 9:23 AM
IDCEC approved CEUs are accepted by crucial information that leading designers seek. You will create
ASID, IDC, IDEC and IIDA. a stronger bond by helping them become better informed
and by helping them solve problems. Not only will you have
the chance to include your company name, logo, and company
profile in i+s magazine, but online posting of the feature and
test questions provides excellent Web exposure for you, the
sponsor.CUSTOM MARKETING SERVICES
COMMUNICATION SEQUENCE MAPPING
Ensuring that each one of your communication initiatives is strategic, effective, and the best use of resources is essential to meeting your goals.
The exercise is extremely Project Details Deliverables
useful to manufacturers Each contact should serve a
who want to: i+s’ skilled consulting team will The ultimate goal of this exercise strategic purpose, continue and
collaborate with your team to is to identify opportunities to
• Define and improve walk through each aspect of your optimize and streamline your
enhance your unique story, and
communication tactics for communication plan starting with existing communication processes. arrive at the optimal time.
reaching and maintaining target audiences and/or inquiry Upon completion of a detailed
contact with prospects sources, and then moving through visual representation, the i+s team
• Attach analytics and tracking each communication touch point will provide recommendations
codes to tactics, tracks, and/or to these audiences. to improve the overall success Communication sequence
initiatives of your communication efforts. mapping is a collaborative
• Increase conversion rates The scope of this exercise Our recommendations are based
• Identify marketing addresses the following: on marketing “best practices” in
review and mapping of the
performance by source codes conjunction with your existing materials that comprise your
• Develop a ranking matrix • Goals and objectives infrastructure, technology, and communication sequence.
• Integrate email, phone, social • Marketing initiatives resources. Your company will
The exercise will reveal missed
media, or other digital assets • Current challenges also receive a color-coded 11x17
• Improve internal buy-in for new • Call-to-action strategies map for reference and to provide opportunities as well as points
communication activities • Messaging and segmentation you with a snapshot of your of over-saturation to help reduce
• Provide training for staff on • Communication stages segment-specific process from
costs, increase conversion, and
current processes • Analyticstracking year-to-year as you develop new
• Apply key messaging • Conversion rates goals and objectives. Additionally, improve your overall return on
strategies and segmentation • Web and social media you will receive a prioritized investment.
• Develop metrics and return-on- integration recommendations document,
investment calculations • Technology considerations based upon the results of the
• Maximize the potential of • Prospecting and event-driven sequence mapping exercise, that
existing inquiry inquiry generation will help you to attain your overall
management system goals.CUSTOM MARKETING SERVICES
INTERACTIVE AUDIT
The i+s Interactive Audit is a comprehensive review of your company’s website OPTIONAL FOLLOW-UP
and its role in your overall marketing and communication plan. ACTIVITIES
After the audit is completed,
Our interactive experts will evaluate your
website against best practices and top
The audit involves the following three deliverables: i+s is available to help you
with:
competitors in the commercial buildings
market, using your site’s overall appeal, • Ongoing consulting
organization, content, and features as markers
of success. During the course of this audit, 1. Audit Questionnaire 3. Audit report & Presentation • Site architecture
we will also examine your site’s maintenance Prior to i+s on-site visit, your team will be asked to The Interactive Audit report is a 30- to 40-page audit
complete an Interactive Audit Questionnaire. The analyzing each of the above topics. It will also outline clear
procedures and resources—people, dollars, completed questionnaire will provide important insight and succinct recommendations for the evolution and
• Graphic design
and technology—that support your web efforts. into your company, the history of your website, and areas future iterations of your website. While the content of each
of particular importance and attention. Reviewing this report is unique and customized for individual clients, the • Template development
questionnaire before our visit enables us to concentrate on Interactive Audit report typically includes the following
During the audit, i+s will: deliverables:
the most critical areas during our time at your company.
• Review and define the goals and objectives of your site • Usability testing
• Evaluate the overall look and feel of your site • Executive summary that stresses the most important
• Review your information architecture, including link 2. On Site Visit findings and recommendations
• Content creation
naming and the user experience • Analysis of the current site and ways in which the
After the questionnaire has been completed, an
• Examine your site’s content, including depth of company pushes audiences to the site
interactive expert from i+s will visit your company for one
content, style, and tone • Evaluation of staffing, technology, and other web • Custom feature development
day. During the visit, we typically arrange 30- to 45-minute
• Evaluate your site’s integration with other marketing support systems and structures
interviews with the following:
materials, including: • Analysis of your site’s integration with other marketing
• Mobile site development
• Printed literature materials
• The President or Chief Marketing Officer and design
• Social media • Competitor review
• Web team (if one is established)
• Email and direct marketing • Best practices
• Key members of your IT staff who have
• Analyze current (organic) search engine rankings • Specific short-term recommendations
• Webmaster or Web Director • Mobile application
• Evaluate your site’s compliance to Section 508 • Specific long-term recommendations
responsibilities for the external Web site development and design
• Compare your site against the sites of three • Marketing staff
competitors • Content owners and/or authors
• Evaluate your current maintenance processes, • Search engine optimization
• Other individuals as requested and appropriate
including the level of satisfaction with the software and marketing
• used to make updates to the site
• Analyze current processes in place for content creation
and staffing used to support the websiteCUSTOM MARKETING SERVICES
INTEGRATED MARKETING
COMMUNICATION AUDIT
The i+s Integrated
Marketing Communication
Audit is a comprehensive
During the audit, i+s will: review of how well your
company communicates to
its most important internal
• Evaluate the relationship between the strategic plan and your The audit involves three complementary activities: and external audiences.
integrated marketing communication plan • Completion of the marketing communication audit questionnaire
• Review primary integrated marketing communication • The site visit Because ours is an
goals • The final report integrated approach,
• Review existing marketing and market-planning research we evaluate your efforts
• Examine your message segmentation strategies against a three-tiered
• Evaluate centralized vs. decentralized marketing Audit Questionnaire model that includes
communication efforts Prior to i+s arrival, you will be asked to complete a comprehensive strategic, organizational,
• Analyze staffing, organization, budget, and the role of Integrated Marketing Communication Audit questionnaire. and message integration.
technology in your communication strategy During the course of
• Examine internal communication efforts The in-depth questionnaire provides important insight into your this audit, we will also
• Evaluate the efficacy and integration of your chief external brand company and your marketing communication efforts before the examine the resources—
and direct marketing efforts, including: visit, so we can concentrate on the most critical areas during our people, dollars, and
• Publications site visit. technology—that support
• Advertising your integrated marketing
• Direct communication efforts.
• Web
• Social media
• Evaluate how you the measure return on investment of
your key strategiesCUSTOM MARKETING SERVICES
INTEGRATED MARKETING COMMUNICATION AUDIT continued
Company Visit • Specific recommendations for improving marketing communication strategies
After the questionnaire has been completed, i+s will visit your company for up to two • Budgeting and resource allocation
days. During the visit, we would like to arrange 30- to 45-minute interviews with the • Marketing research recommendations
following: • Executive summary that stresses the most important findings and recommendations
• The President or Chief Marketing Officer Return on Your Investment
• Chief Marketing Communication Manager This audit will return real and calculable value to your company, including:
• Marketing communication staff
• Selected group of staff • More consistent understanding of marketing concepts among senior
• Chief IT/web facilitator team members
• Other individuals as requested and appropriate • Increased effectiveness of your marketing programs and practices
• Better stewardship of marketing resources including budgets
During the visit, i+s will also complete up to four focus group sessions. These focus
groups, each about 45 minutes long and consisting of eight to 10 participants, will be Related Products and Services
arranged by the company and may include separate sessions for specific audiences. After the audit is completed, interiors+sources is available to help you with:
• Ongoing consulting
• Organizational redesign
Final Report • Staff training and development
The Integrated Marketing Communication Audit report will include a thorough analysis • Social media
of the audit questionnaire, our visit, your primary print and electronic media and • Creation of a strategic plan
channels. Embedded within the report will be clear and succinct recommendations. • Advertising and brand marketing plan
Major recommendations will be summarized at the end of the report. While the content • Web strategy
of each report is unique and customized for individual clients, the report typically • Development of an ongoing research cycle
addresses the following topics: • Pricing elasticity and brand value studies
• Individual marketing research studies
• Situation analysis, including a review of keymarketing communication • Creation of a data-driven segmentation strategy
issues andopportunities facing the company
• Evaluation of current marketing communication plan and goals, including budget
and staffing, staff resources,and organization
• Review of your primary external and internal marketing and communications effortsCUSTOM MARKETING SERVICES
MOBILE SITES
Every day, 160,000 smartphones are Mobile Site Development We start with an in-depth analytics review of your
activated within the Android market. Of Mobile sites should feature simple and seamless company’s current site, evaluating analytics for mobile
those users, one-fourth depends upon their design and navigation, succinct calls to action, and traffic specific to the prospective client audience.
phone as their sole access to the internet. provide the prospective client with immediate access We then work with your company in providing
Mobile technology is changing the way to the information they need most (product/service recommendations for the information architecture
architects and designers communicate. offerings or spec/technical information). Mobile sites, and content to be included. Finally, we provide your
Mobile sites are no longer simply a luxury for unlike traditional websites, are not meant to contain team with two designs of the site (one interior page
product manufacturers—they’re a necessity. every piece of information about your company, but and home page for each design). Upon your team’s
rather very specific key information. interiors+sources selection and approval of the final design, we build the
While mobile sites are an extension of your company’s therefore recommends featuring no more than five top- full site. In this way, we ensure that our knowledge of
online repertoire, however, they require a new way level pages of content. the mobile space intersects with your team’s expertise,
of thinking and design. A good mobile site is not just furthering your company’s goals and objectives.
about translating an existing website to a smartphone Our Approach
screen. It’s about creating new, interactive experiences Our knowledgeable design and development team
with your target audience at their most immediate understands the mobile user experience and interface,
point of engagement—their mobile phone. Mobile sites leveraging new technologies such as HTML5 to create
achieve the greatest return on investment when they the best cross-browser, cross-platform, mobile-
are specifically targeted to meet at the intersection optimized experience.
of the needs of your company and those of your
prospective clients.CUSTOM MARKETING SERVICES
MARKETING RESEARCH SERVICES
Your marketing decisions must be built on a foundation of solid research.
In today’s marketplace, the economic and political costs of bad or delayed Our leading position in the marketplace allows us to query such audiences as:
decisions are high. That’s why product and service providers turn to us for help.
• Interior Designer
i+s, the leading brand serving commercial interior designers and architects, • Architect
specializes in helping commercial building product and service providers • Owner/Principal/President/Partner
understand the perceptions, motivations, and behaviors in the commercial • Corporate Executive/General Manager
building marketplace. • Project Manager/Other Manager
• Staff Architect; Staff Space Planner/Interior Designer
i+s offers a complete range of quantitative and qualitative
marketing research services including: Research Methods
Depending on the needs of our clients, interiors+sources can choose from a wide
• Image and perception studies range of methods and analysis techniques, including:
• Brand marketing studies
• Competitive positioning studies • Discovery and analysis of secondary data
• New product marketability studies • Review and analysis of institutional data
• User habits and trends • Conjoint analysis
• Max-diff analysis
• Telephone surveys
• Web-based surveys
• Mail surveys
• In-depth interviews
• Moderated discussion groups
• Geographic and demographic analysesCUSTOM MARKETING SERVICES
SOCIAL MEDIA
Various social media platforms such as Facebook and Twitter are
incredibly powerful tools for product manufacturers.
These platforms provide an excellent means of i+s will offer companies with already established social Advanced Features for Facebook
communication and engagement for prospective media accounts an optimization assessment, ensuring Custom Tabs or Applications
clients, current clients, and more. Many companies each social presence has been set-up and established Leveraging custom tabs and applications on your
are already leveraging these platforms in ways that are appropriately on the platform. This includes reviewing Facebook page are a great way to engage first-time
effectively driving sales and increasing yield. graphic elements such as background or avatars, visitors to the page, serve additional content to users,
information fields and any necessary clean-up. and tie-in existing presences to populate your page’s
Social Media Assessment & Strategy content (without having to recreate content manually
Every social media platform has its own set of specific For those companies that do not yet have an for Facebook). Examples include using a custom tab
best practices and guidelines. While seemingly simple established presence, interiors+sources will work that pulls in a company’s current YouTube channel or
guidelines, these practices, if not followed, stand to with your company to set-up and establish the Twitter stream, or a default Welcome tab, a graphically
threaten your company’s online reputation. i+s will account, leveraging existing creative and content to appealing tab which would appear only to visitors
work with your team to develop best practices and a create any needed background, avatars or profiles that have not yet “liked” the page. Facebook tabs and
comprehensive brief that outlines your entire approach images and populate information fields with strong applications can be as simple and complex as desired,
to social media, including objectives and tactics for marketing content. and will be determined following a simple discovery
achieving goals, a work flow for addressing feedback, process with the client.
and a plan for ongoing web participation.CUSTOM MARKETING SERVICES
WEB ANALYTICS
What are visitors doing on your site?
How do you know if your site is effective for Turning Data into Actionable Insight This list is by no means exhaustive. i+s will work
prospective customers? How can you optimize and To improve the return on investment (ROI) for with your team to determine which key metrics
further leverage your website and marketing efforts? interactive projects, it is imperative that companies are important when considered as a part of your
These are questions that can be answered through develop actionable insights from data and information company’s marketing goals. We will develop an
a solid web analytics process. Our Google Analytics regarding web traffic and visitor behavior. i+s will help easy-to-understand dashboard for comparisons while
certified professionals will help you define key you understand how to convert the data gathered into teaching your team to properly understand and make
performance indicators in order to provide you with actionable information. Our web analytics consulting decisions based on that data.
actionable metrics. team will help you quickly understand what visitors are
doing on your site, thus making it simple to identify Strong web analytics requires people, process, and
Proper Setup and Administration opportunities to increase visitor engagement. technology. Working with you, our team of digital
Google Analytics is a free tool that can provide an marketing experts will lay out a holistic analytics plan
immense amount of data. While Google does an Analytics technology provides you with metrics that to convert your web data into actionable information.
excellent job of making their analytics platform seem will help you make informed decisions and drive At i+s, we know that many companies do not have
simple and easy to use, there’s a lot more to it than just improvements for both your site and marketing the time or resources to dedicate to web analytics
putting the code on your website and looking at the campaigns, such as: efforts. To that end, our consultants will provide you
numbers. Whether you already have Google Analytics with analytics management, monitoring, and regular
installed, or need guidance in getting it setup, i+s can • Campaign tracking reports to alleviate the day-to-day stresses of your
help. Our team of Google Analytic professionals has • Average time spent on site marketing efforts.
extensive experience with Google Analytics and will • Site engagement
provide guidance for proper setup and train you on • Page popularity and performance
best practices in order to ensure proper management • Conversions
and clean data going forward. • Top visitor tasksCUSTOM MARKETING SERVICES
CONTENT MARKETING
Give your content a voice with i+s
Sharing your story with those who are most interested has never Content Creation
been easier. i+s will create your story and deliver your message to the commercial interior
designer marketplace. We have an exceptional staff of content creators ready to put
Get your custom content on the pages of i+s and iands.design, extending your a voice to your story.
reach to the A+D professional.
Content Syndication
The options are limitless to get your message in the hands of more than 35,000* A+D If you have created your own content in-house or through an agency, we offer a
professionals. We can work with you to create your content so your specific, targeted special content syndication package to ensure you reach your target audience.
message reaches those which are most important to you. Or bring your already
produced content to us and use our select options to get your story seen.
BEST VALUE
A LA CARTE
BUNDLE RATE
RATE
Review and feedback of submitted content by our experts
$1,000
against current best practices
RATE
Enhanced homepage listing $1,000/two
weeks
Strategy session teleconference (1 hour); 1 or 2 phone 30 minute podcast $3,000
interviews with experts; 500-800 word article created
in first person by expert; Click-through optimization
and links; Designed into useable PDF document; $4,900 4-page article published in i+s magazine $11,000 $14,160
Hosted on interiorsandsources.com (CMS) for up to
one year.
4 social media posts $800
3 editorial mentions in interiors+sources push emails $4,500
3 related content links on interiorsandsources.com $1,500CUSTOM MARKETING SERVICES
EMAIL LEAD NURTURING DRIP CAMPAIGN
3-Tier Lead Nurturing Drip Campaign
This is a three-step lead nurture program that utilizes a series of emails and a
landing page designed to guide potential customers along the sales journey,
from awareness to consideration and ultimately, to purchase.
Pre-Program
Starts with a 30-minute conference call to help identify your content goals and KPI’s.
Targeted List
Choose from our database to create a custom list of your target prospects.
Custom Content
Each program includes three mobile-responsive emails and a landing page. Work with our
content marketing team to create engaging content that clicks with readers.
Superior Results
This program significantly outperforms standard e-blasts, often yielding open rates and
CTRs that are three to five times higher.
$9,800 netONLINE ADVERTISING
ADVERTISING ON IANDS.DESIGN
Appealing
Now with a fresh new design, interiorsandsources.com provides appealing ad
positions for your brand marketing. 1 4
Affordable
You can purchase the exact amount of impressions you want. (excluding wallpaper)
2
Animation
We support HTML5 and animated GIF banners.
Target your audience
We offer several different zones throughout the site, allowing you to target your
audience.
Reporting
DoubleClick analytics provides us with the most accurate measurement of our site traffic
including impressions and click-thrus. We count people traffic, not machine traffic.
Live sample Web unit Pixels Rate
3
Leaderboard 728 x 90 $140 per 1000
1 LEADERBOARD 3 CATFISH
Medium Rectangle 300 x 250 $140 per 1000
• 728 x 90 pixel banner • 955 x 75 pixels
• Maximum file size 30k, 72 dpi • Maximum file size 40k,
Catfish 955 x 75 $175 per 1000
3 loop limit
Billboard 970 x 250 $175 per 1000 2 MEDIUM RECTANGLE
collapse 970 x 31 4 BILLBOARD
• 300 x 250 pixel banner • 970 x 250 pixels
• Maximum file size 30k, 72 dpi collapsed to 970 x 31 pixels
Wallpaper 1660 x 1000 $6,000 per month
• Maximum file size 40kONLINE ADVERTISING
1 1) Leaderboard $1550 net
• 728 x 90 pixel banner,
• Maximum file size 30k, 72 dpi
• Flat .gif or jpeg (no animation)
Reaching 86,159+ design professionals every week, this
• Click-thru URL
is a powerful way to deliver your message directly to the
2 2) Featured Podcast
inboxes of your customers from a trusted sender. I Hear Design $1700-$3500 net
The new weekly Featured Podcast allows you in-depth messaging in a PODCAST
unique format that in addition to being sent to 20,000 readers, is also
hosted across nearly a dozen podcast platforms.
Acoustics Part 1: Uncovering the Science Behind
12/21/2020 Week of January 4 4/19/2021 Week of May 3 8/23/2021 Week of September 6
3) Featured Sponsor $1550 net
12/28/2020 Week of January 11 4/26/2021 Week of May 10 8/30/2021 Week of September 13 3 • 300 x 300 pixel image/logo,
1/4/2021 Week of January 18 5/3/2021 Week of May 17 9/6/2021 Week of September 20 • Maximum file size 30k, 72 dpi,
1/11/2021 Week of January 25 5/10/2021 Week of May 24 9/13/2021 Week of September 27 • Flat .gif or jpeg (no animation)
1/18/2021 Week of February 1 5/17/2021 Week of May 31 9/20/2021 Week of October 4
• Headline, 75 words of text
• Click-thru URL
1/25/2021 Week of February 8 5/24/2021 Week of June 7 9/27/2021 Week of October 11
2/1/2021 Week of February 15 5/31/2021 Week of June 14 10/4/2021 Week of October 18
2/8/2021 Week of February 22 6/7/2021 Week of June 21 10/11/2021 Week of October 25
2/15/2021 Week of March 1 6/14/2021 Week of June 28 10/18/2021 Week of November 1
2/22/2021 Week of March 8 6/21/2021 Week of July 5 10/25/2021 Week of November 8 4 4) Featured Product $1550 net
3/1/2021 Week of March 15 6/28/2021 Week of July 12 11/1/2021 Week of November 15
• 300 x 300 pixel image/logo,
• Minimum 800 pixel maximum
3/8/2021 Week of March 22 7/5/2021 Week of July 19 11/8/2021 Week of November 22
dimension at 72dpi, 75 words of
3/15/2021 Week of March 29 7/12/2021 Week of July 26 11/15/2021 Week of November 29 text, 25-word summary
3/22/2021 Week of April 5 7/19/2021 Week of August 2 11/22/2021 Week of December 6 • Click-thru URL
3/29/2021 Week of April 12 7/26/2021 Week of August 9 11/29/2021 Week of December 13
4/5/2021 Week of April 19 8/2/2021 Week of August 16 12/6/2021 Week of December 20
4/12/2021 Week of April 26 8/9/2021 Week of August 23 12/13/2021 Week of December 27
8/16/2021 Week of August 30
*Publisher’s Own Data, May 2020ONLINE ADVERTISING
InFocus eNEWSLETTER 1 HERO PRODUCT IMAGE
An image of your product(s) in their
setting
Attract Attention to your Product Offering
1
2 BODY COPY
Our InFocus eNewsletter is customized using your content
and product images to tell your brand story to 15,000 design Strong content to tell your product
professionals. story and captivate the attention of
our design professionals.
You provide the materials and we will do the rest. This custom
email offering is a responsible digital campaign with an easy to 2
3
track ROI. PRODUCT PHOTOS
Shortly after your eNewsletter campaign you will receive a Support images help complete your
comprehensive performance report including total number
sent, open rate and clicks.
Materials
• Your company logo (eps format) 3
• Hero product image, 580 pixels wide x max of 315 pixels high, 30k, 72 dpi
• Body copy in Word doc., 150 words max.
• Product photos, 3 images, 280 x 280 pixels, 30k each, 72 dpi
• Click-thru URL
Rate: $2,500ONLINE ADVERTISING
ADVERTISING IN THE DIGITAL EDITION
i+s offers distribution in a digital format as well as
print. Subscribers can choose from print, digital or both.
Take advantage of this rich media format with:
• VIDEO
• LINKS TO RELEVANT CONTENT
• BELLY BANDS
• FLASH ENHANCEMENTS
This media channel provides you with an unlimited number of ways to
stand out and present your message to your customers and prospects.
Our Digital Edition technology automatically picks up all html links at no
extra charge. Splitting the creative allows you to add additional links to
your digital edition advertisements while keeping your print ad a print ad.
DIGITAL BREAKOUT RATES
Print Digital Both EXCLUSIVE DIGITAL SPONSORSHIP
Includes left of cover display ad and video overlay, $2,500
Subscribers 26,116 23,122 2,483 320x50 pixel ad in mobile app version, and linked
Choice leaderboard on digital alert e-mail
Total 54,692 All Digital Enhanced Advertisements $1,100
Split Creative for Print & Digital $300ONLINE ADVERTISING
LEAD GENERATION
Our Lead Generation Product delivers quality leads
right to your inbox
Use our Resource Center to give your white paper, software demo, catalog, or case
study exposure to the visitors using interiorsandsources.com each month, and in turn
providing you with cost-efficient leads. Generate leads from a targeted audience
with a genuine interest in your product or service as they conduct research for a
purchasing decision.
This is a time-based product intended to generate leads for you. Your information will
stay posted in our Resource Center for a 12 month period and leads will deliver right
to your e-mail box. This media channel provides you with an unlimited number of
ways to stand out and present your message to your customers and prospects.
Generate valuable leads. Here’s how.
• Feature your 500-character text write-up to describe your white paper, software
demo, catalog, or case study, along with your company logo and a single image in
our Resource Center on interiorsandsources.com.
• We drive traffic to your offering with direct e-mail campaigns, banners on our site,
and newsletter and text sponsorships.
• Materials needed: Document in PDF format, image of yourdocument, logo, 500
character text write-up, and an e-mail address to which we will deliver your leads.
Rate: $3,500 | 12 month listingONLINE ADVERTISING
LIST RENTAL/DIRECT MAIL
Direct Mail List Rental Turnkey Direct Mail Service DIRECT OUR
• List charges (rates for one-time use only) POSTCARD: AUDIENCE TO
• Based on inventory, advertisers must have i+s will provide turnkey printing and mailing of a postcard to our subscribers. YOUR MARKETING
a minimum 3x schedule in interiors+sources Your postcard includes:
to rent lists. The i+s database
• Minimum order: 3,000 names • Printing, 4-color bleed, 80# matte cover stock. connects you to a
Price: $180 net per one thousand names • UV coating. targeted audience of
• First-class postage. commercial interior
Selections Available: • Direct mail list of targeted interiors+sources subscribers. designers. We offer
• Geographic both direct mail and
• Business e-mail lists for your
• Job Title/Function RATES brochure, postcard,
• Project Type/Size catalog, seminar,
Quantity 10,000 20,000 30,000
• Key Code research effort, or
any other promotion
Price $8,875 $16, 420 $23,920 piece.
eMail List Rental
• List charges (rates for one-time use only) We invest heavily in
• Based on inventory, advertisers must have a Four Color Brochure: our database and
minimum 3x schedule in interiors+sources i+s will provide printing and mailing of a four-page brochure to a selection update it monthly.
to rent lists. of subscribers. Your brochure includes: This constant activity
• Minimum order: 3,000 names delivers a highly-
Price: $400 net per one thousand names • Printing of brochure consisting of 4-color bleed, 70# matte text stock, self-mailer. responsive list of
—Sent from third-party Starts as 11” by 17”, folds to 8.5” by 11”, folds again to 5.5” by 8.5”, ink-jet of names/addresses. commercial interior
Price: $600 net per one thousand names • First-class postage. designers for your
—Sent from i+s • Direct mail list of targeted i+s subscribers based on your criteria. targeted message.
Selections Available:
RATES
• Geographic
• Business Quantity 10,000 20,000 30,000
• Job Title/Function
• Project Type/Size Price $11,845 $21,720 $31,915
• Key CodeONLINE ADVERTISING
SPONSORED LINKS
Sponsored Links provide excellent exposure
for your product or service on every page
of interiorsandsources.com.
interiorsandsources.com users are commercial interior designers who have the
decision-making power to recommend and purchase products and services
utilized in commercial structures. These decision-makers have massive buying
power. With a Sponsored Link, you can tell your story to the visitors searching for
product/service information on interiorsandsources.com each month, helping
you build awareness and drive traffic for your brand.
We promote your product offering with
our run-of-site Sponsored Link.
• With your Sponsored Link, all we need is your 150 character text write-up, and
your company or targeted URL (It will be shown right next to your text.)
• Your Sponsored Link will be featured in a module that will appear at the bottom
of each page on interiorsandsources.com.
Rate: $1,725 | 3 month listingONLINE ADVERTISING
SPONSORED
CONTENT 3
Affordable
Place your content in our CMS database helping
our audience find your company and information
on your solutions. 1
All we need is:
• Headline
• Author (optional)
•
•
Body copy in Word doc.
Photo(s), up to six, 300 x 250
2
pixels, 30k each, 72 dpi
Get Read
Make sure your headline includes the word(s) your customers 1 HEADLINE 2 BODY COPY 3 PHOTOS
search; your name, your product category, applications, key A well written headline helps Strong content added Images help complete the
features, and links. readers find your story. to our CMS will get your story. Our photo system
article read and tell your creates a slideshow at the
story. top of the story page.
Rate: $800 | per articleONLINE ADVERTISING VIDEO ON Do you have a product that you would like to bring to life for the commerial interior design market? Do you want to show design professionals exactly how your product looks, works, and performs? Your product will be presented in full, rich color using the latest video delivery technology with no stutters or stops. The power of video! Research indicates 80%† of internet users recall watching a video ad on a website they visited in the past 30 days. And better yet, 46%† took some action after viewing the ad. Video is at the forefront of communication; it can present your product(s) like no other. Video on interiorsandsources.com will bring your product to life on the desktops of potential buyers. A few key tips: • Keep it real—the more authentic the video, the more believable it is. • Keep it short—unless you are providing a product demonstration, or a “how-to” video, try to keep to two minutes or less. • Make it entertaining—seems obvious, but boring videos will lose your audience, and truly entertaining videos can go viral. Rate: $2,875 | 12 month listing
ONLINE ADVERTISING WEBINAR SPONSORSHIPS Create an impression with i+s Webinar sponsorships are a powerful opportunity to yield significant advertising impressions and connect your brand to a specific webinar topic. Moderated by a member of the i+s editorial team, each webinar session includes a manufacturer presentation, followed by an audience Q+A. Webinars are recorded and hosted on the i+s website for our audience of interior designers to access on-demand as their schedule allows! Sponsorship includes: • Recognition of your sponsorship on the intro and conclusion slides for the event with your company logo and mention of your slogan and your website. • Logo with hotlink to your website featured on the event landing page. • Logo with hotlink to your website on the event’s four promotional e-mails sent by i+s to our audience of interior design professionals. • Up to three of your product literature pieces available for download by attendees during the presentation. • Lead delivery of those individuals who registered or viewed your event during a 12-month posting on i+s website. Lead database includes: email, first name, last name, company, address, city, state, zip, country. • Comprehensive analytics for you to qualify and rank your leads, including demographics on job title and primary business. Webinar Sponsorship: $7,000
ONLINE ADVERTISING
AUDIENCE EXTENSION
(Google Ad Network)
Reach our audience beyond our website
Audience Extension is a powerful way to stay engaged with the i+s audience,
regardless of where they are on the web.
We can display your banner ad to people who have previously visited interiorsandsources.com
as they browse the Google Ad Network.
When people leave our website, Audience Extension helps you reconnect with them by
showing relevant ads as they browse the web.
Reasons to use remarketing:
• Drive sales activity and generate leads.
• Increase registrations.
• Promote your brand and build awareness.
• Large scale reach to potential customers where they are on the web.
• Measure response and engagement with your current ad creative.
RATES
web unit pixels rate
Leaderboard 728x90 $40 per 1000
Medium Rectangle 300x250 $40 per 1000
1/2 Page Ad 300x600 $50 per 1000ONLINE ADVERTISING
AUDIENCE MATCHING (Facebook/Instagram)
Reach our audience beyond our website
Audience matching works very similarly to audience extension
on google, giving you the opportunity to reach our audience
through social media.
In addition to using a cookie to track our visitors when they log onto Facebook
and/or Instagram, we have also uploaded all of our subscriber emails to these
platforms, allowing you to reach 21,728* of our highly qualified audience when
they are logged onto the sites. Facebook/Instagram Matching is another way to
stay engaged with the i+s audience.
Reasons to use Audience Matching:
• Reach our BPA audited audience on Facebook or Instagram.
• Drive sales activity and generate leads.
• Increase registrations.
• Promote your brand and build awareness.
• Large scale reach to potential customers where they are on the web.
• Measure response and engagement with your current ad creative.
• Multiple options for ad creative, including an image ad, a multi-image
carousel ad, or a video ad.
Publisher’s data October 2021ONLINE ADVERTISING
RATES
WEB UNIT RATE
Facebook Ad $40 per 1000
Instagram Ad $40 per 1000
Please see ad specs for ad requirements.
Image Ad Carousel Ad Video Ad
File type jpg or png jpg or png Most types
supported IMAGE AD CAROUSEL AD VIDEO AD
Resolution Recommend Recommend Highest resolution An image ad on Facebook or The carousel format allows you Capture short bursts of
1,200 x 628 1,080px x 1,080px within file size and
Instagram is a great way to to showcase 2-10 images within attention with video ads. Your
ratio limits
increase awareness of who you a single ad, each with its own brand message or product
Size Minimum Minimum 4GB max, 240
are and what you do. An image link. With more creative space, comes to life with video and
600 x600; less than 600 x 600, less than minute max
20% text on image 20% text on image ad gives you a clean, simple you can highlight different garners extra attention.
Ratio 9:16 to 16:9 1:1 9:16 to 16:9 format to use with inspiring products or tell a story about
imagery and engaging copy. your brand that develops
Headline/text 30 character 40 character 25 character
headline | 125 headline | 125 headline | 125 across each carousel card.
character write-up character write-up character write-up
Link description 30 characters 20 characters 30 charactersONLINE ADVERTISING
AUDIENCE MATCHING
i+s is the leading resource for commercial interior designers.
Sign up for your subsctiption absolutely free!
(LinkedIn)
Reach our audience through the LinkedIn feed
LinkedIn Matching allows you to deliver your content to the LinkedIn feed
of 15,000 i+s subscribers or website visitors. This gives you the opportunity
to reach these busy professionals wherever and whenever they are engaging
on the LinkedIn platform across desktop, mobile, and tablet.
Reasons To Use LinkedIn Matching:
• Reach our audience on their personal LinkedIn feed
• Large scale reach to a highly targeted audience of potential
customers where they are on the web
• Drive sales activity, generate leads, or increase registrations
i+s is the leading resource for commercial interior designers.
Sign up for your subsctiption absolutely free!
• Promote your brand and build awareness
LinkedIn Matching Specs
• Interior design professional visits iands.design
LinkedIn Matching Rate $45 per 1000ONLINE ADVERTISING AUDIENCE EXTENSION Reach the i+s audience on the most popular platform on the web, YouTube, and get your video increased viewership. Interior design professionals who visit iands.design are your customers. Deliver your video directly to these visitors. How it works: 1. Interior design professional visits interiorsandsources.com 2. Visitor is tracked through cookies 3. Visitor leaves interiorsandsources.com 4. Your video follows them on the web to YouTube $80 CPM, minimum order of 20,000 impressions or $1600 In-stream Video Specs: • Must be uploaded to YouTube (we will do this for the client) • Video Codec: H.264, MPEG-2, MPEG-4 • Audio Codec: AAC, MP3 • Resolution: 1920×1080 (19:9 aspect ratio) or 1280×720 (4:3 aspect ratio) • Frame Rate: 30 FPS • File Size: Max. 1 GB • Length: 12 seconds to 3 minutes (>30 seconds recommended)
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