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photo by Dustin Peters ON AIR ▪ ONLINE ▪ IN PRINT 111 N. FIR STREET | P.O. BOX 1108 | MEDFORD, OR 97501 www.rosebudmedia.com | www.mailtribune.com | www.ashlandtidings.com RETAIL: (541) 776-4422 | CLASSIFIED: (541) 776-4466 Advertising Rate Guide effective January 1, 2019 GAIL WHITING STEVEN SASLOW SCOTT SUSSMAN Associate Publisher & VP of Sales CEO & Publisher Director of Digital Media gwhiting@rosebudmedia.com ssaslow@rosebudmedia.com ssussman@rosebudmedia.com (541) 776-4439 (541) 776-4359 KEVIN BLODGETT BILL KRUMPECK Advertising Sales Manager National Sales Manager kblodgett@rosebudmedia.com bkrumpeck@rosebudmedia.com (541) 776-4433 (541) 776-4416 2
WE OFFER A COMPREHENSIVE SELECTION OF QUALITY DIGITAL AND PRINT PRODUCTS TO HELP GROW YOUR BUSINESS. photo by Dustin Peters WELCOME TO rosebud media R osebud Media is a consultative media company that provides the means to deliver your message to the right audience in the most effective way. From video, to online, to print, Rosebud Media products provide an array of advertising and marketing vehicles including the Mail Tribune, MailTribune.com, Ashland Tidings, AshlandTidings.com, Oregon Healthy Living, and much, much more. Let Rosebud Media help you access your desired market with these exciting, highly successful marketing products from one central strategic marketing resource where trustworthy brands, credible research, and local knowledge work together to provide results. Jackson County's increasingly diverse economic base and growing population have been key to establishing the Southern Oregon market as a vibrant one. The market's unique location in the Rogue Valley places it far enough away from urban centers like Portland and San Francisco to be independent of them, but close enough to invite travel back and forth. Its strong base of local consumers and service-oriented industries are complemented by significant annual tourism revenue. Along with affordable living and varied employment opportunities, creative small business programs have contributed to helping make the Southern Oregon market an ideal locale to live, visit, work, and play. Rosebud Media is this market's premier news and information source, and offers a full schedule of print and online advertising options for your business that are uniquely local and highly effective. 3
CON T E N T S photo by Dustin Peters MARKET INFORMATION 5 PRINT PRODUCTS 9 DIGITAL PRODUCTS 15 RATES 18 ADVERTISING SPECIFICATIONS 24 4
M A R K ET I N FOR MAT IO N JAC KSON COUNTY M ARKET PROFILE TOTAL ADULTS 170,784 GENDER Men.........................................82,249.............48% Jackson Women ...................................88,535.............52% AGE 18-34 ......................................43,290.............25% 35-44 ......................................24,513.............14% 45-54 ......................................25,459.............15% 55+..........................................77,522.............45% Medford Ashland EDUCATION (adults aged 25+) College Graduate .....................50,860.............33% Some College, No Degree .......42,959.............28% TOTAL POPULATION High School Graduate .............41,856.............27% Other .......................................17,381.............11% 215,497 TOTAL HOUSEHOLDS 89,480 TOTAL HOUSEHOLDS HOME OWNERSHIP Own ........................................56,089.............63% 89,480 Rent ........................................33,391.............37% HOUSEHOLD INCOME AVERAGE HOUSEHOLD INCOME Under $35,000 ........................32,077.............36% $64,213 $35,000 - $49,999 ..................14,445.............16% $50,000 - $74,999 ..................16,833.............16% $75,000+.................................26,125.............29% CHILDREN AT HOME ..............25,786.............29% 2017 Nielsen - Jackson County, OR photo by Dustin Peters 6
M A R K ET I N FOR MAT IO N C O NSUM ER SPENDING ▪ JACKSON COUNT Y TOTA L HOU SE HOLD I NC O ME $5.7 BILLION KEY CONSUMER EXPENDITURE CATEGORIES (in millions) Apparel & Services ....................................$144 Contributions .............................................$136 Education .....................................................$60 Food at Home.............................................$370 Food Away from Home and Alcohol ...........$214 Healthcare ..................................................$425 Household Furnishings & Appliances ........$109 Housing-Related Expenses ........................$523 Personal Care Products & Services .............$70 Pet Expenses................................................$50 Sports & Entertainment .............................$144 Transportation & Auto Expenses ............ $677 2017 Nielsen - Jackson County, OR WE WILL HELP YOU INCREASE YOUR SALES. photo by Dustin Peters 7
M A R K E T I N FOR MAT IO N OU R REACH PRINT & DIGITAL REACH PRINT & DIGITAL 60% of Total Adults NEWSPAPERS DELIVER 59% of Men 610 60% of Women OUT OF 55% of Adults Age 18-54 67% of Adults Age 55+ 66% of College Educated Adults 54% of High School Graduates 54% of HHI under $50,000 65% of HHI $50,000+ SHOPPERS 63% of Homeowners 55% of Families with Children in the Home Scarborough USA+ 2016 R1, National average; INA+ Audience (weekly print, monthly digital) DIGITAL TRAFFIC MailTribune.com | AVERAGE MONTHLY TRAFFIC PAGE VIEWS 1.2 MILLION WE REACH YOUR MOST UNIQUE VISITORS 220,700 Google Analytics Jan. 2019 P R O F I TA B L E CUSTOMERS 8
PR I N T PRO DU C T S DA ILY P U BLICATIONS Our most widely known and popular publication, the Mail Tribune has been providing news and information to Southern Oregon since 1906. This daily morning newspaper is based in Medford, Oregon, but reaches all across the Rogue Valley as well as areas of Northern California. The Mail Tribune was awarded the 1934 Pulitzer Prize for Meritorious Service, and continues to be a trusted news source for the community. With a readership of over 40,000, choosing to advertise in the Mail Tribune will ensure a wide-reaching message for your business or organization! The Ashland Tidings is one of the oldest newspapers in Oregon, founded in 1876 and serving Ashland ever since! The Tidings is a six-day-a-week newspaper, publishing Monday through Saturday mornings. The newspaper was awarded the Charles Sprague Award for General Excellence from the Oregon Newspaper Publishers Association in 1981. The Tidings is adored by many Ashlanders, and serves one of the most unique and culture-rich cities in Southern Oregon. 10
PR I N T PRO DU C T S WE E K LY PUBLICATIONS / TEMPO, our highly anticipated weekly entertainment guide, is inserted into the Mail Tribune each Friday. Tempo shines a spotlight on arts and entertainment such as concerts, movies, plays, dining, books, music, and activities happening in the Rogue Valley. TV TEMPO is your weekly television guide that is inserted into Friday's Tempo. Offering much more than just TV listings, TV Tempo includes entertainment news, sports news, puzzles, and more! / “WHAT TO DO, WHERE TO GO, WHAT TO SEE.” REVELS is the Ashland Tidings’ weekly entertainment guide inserted into the newspaper each Thursday. Like Tempo, Revels includes sections on theatre, art, music, movies, and activities in Ashland and surrounding areas. SAVVY LIVING features ALACARTE & SAVOR are weekly guides that act as a articles on lifestyle, food, “jacket” containing advertising inserts and coupons for health, and travel. This local businesses. Alacarte/Savor includes articles on food is also a “jacket” for and drink trends, and also features recipes, puzzles, advice advertising inserts and columns, and comic strips. coupons, and publishes each Sunday. Savvy Living Alacarte is inserted into the Mail Tribune each Wednesday. is distributed individually to 9,200 residents who The Southern Oregon Savor is distributed to 19,500 are not Tribune or Tidings residents in the Rogue Valley who do not have a subscribers, but have opted subscription to the Tribune, and the Ashland Savor is in to receive this publication. distributed to 5,800 Ashland residents without a Tribune or Tidings subscription. 11
PR I N T PRO DU C T S P R E P R IN T ADVERTISING PREPRINT JACKETS & INSERTS PREPRINT INSERTS are stand-alone advertisements placed into a newspaper. These can come in all shapes and sizes and are supplied by the advertiser. Sundays are the most popular day to contain inserts as that day typically carries the highest circulation of any day of the week. PREPRINT JACKETS are the newsprint “wraps” that hold all of the Preprint Inserts. These are full-page advertisements, and can be 2 or 4 pages with both color and black & white pages. Jackets are a great way to get your business or organization in front of consumers already seeking out deals and specials in the inserts. “WE DELIVER” FLYERS & POSTCARDS “WE DELIVER” offers flyers or postcards that we print for the advertiser. We can handle the design in-house, or accept press-ready art from the client. These could be considered our version of Direct Mailers, but at a much lower price. Our “mailers” are put into our publications with other inserts and distributed to over 50,000 households (whose residents typically have a higher level of education, higher income, and are more motivated to spend their consumer dollars). 12
2019 PR I N T PRO DU C T S S P E C IA LTY PUBLICATIONS R osebud Media presents its 2019 Specialty Publication Schedule. With a focus on reaching the diverse community of the Rogue Valley, we have a comprehensive group of publications to reach the ever-growing population of Southern Oregon. PUBLICATION SCHEDULE Helping our local businesses thrive is a continuing mission at Rosebud Media. Our publications are strategically designed to draw readers and increase revenue for you, the advertiser. QU ART ERLY SOUTHERN OREGON GOOD HERB Southern Oregon Good Herb focuses on the M O N T H LY cannabis industry in Southern Oregon, and the businesses that support it. Over 20,000 copies are inserted in the Mail Tribune and OREGON HEALTHY LIVING Ashland Tidings and are available at select rack locations throughout the valley. Increase brand awareness with Oregon Healthy Living! This publishes each month with information on physical, emotional, DISTINCTLY NORTHWEST mental, and financial well-being. HO ME & LI VI NG Over 18,000 copies are distributed Distinctly Northwest features homes and in Jackson and Josephine counties decor, food and drink, travel options, through both home delivery and at and more, celebrating what makes our select rack locations. valley a unique and vibrant place to live, work, and play. Over 17,000 copies are distributed in the Mail Tribune and Ashland Tidings, as well as select rack locations. SIP & SAVOR SEMI-ANNUAL Sip & Savor highlights amazing food, wine, and brews. MOVING AHEAD It’s followed by an online W ITH ODO T gift certificate sale to local restaurants and wineries with Moving Ahead is produced in partnership savings of up to 50%. A special with the Oregon Department of holiday edition features local Transportation and contains information retailers offering seasonal on driver safety and regional deals. Inserted in the Mail improvement projects. Over 40,000 copies Tribune and Ashland Tidings, are distributed in all home newspapers reaching over 40,000 readers! in Jackson and Josephine counties and free copies are available in select rack locations throughout Southern Oregon. 13
2019 PR I N T PRO DU C T S S P E C IA LTY PUBLICATIONS MARCH SOU THERN ORE GO N MEDICAL DIRECTORY ANNUAL PUBLICATIONS The Oregon Healthy Living Southern Oregon Medical Directory features a comprehensive list of medical providers in Jackson and Josephine OCTOBER counties including veterinary and holistic medicine. The directory is inserted in the Mail Tribune & Ashland Tidings, and reaches over 40,000 readers! PUBLISHES: MARCH 16 & 17 SO UTHERN O RE GO N’S DEADLINE: FEBRUARY 6 BEST OF THE BEST Each year Rogue Valley consumers nominate and vote for their favorite businesses and professionals APRIL in the Mail Tribune’s Southern Oregon Best of the Best contest! Results are published in this special section, and winners are invited to attend OUR VALLEY a banquet celebration. Advertise in this section to Don’t miss being part of the biggest, most-read thank your customers for voting, or simply to take publication of the year! Our Valley showcases the advantage of the opportunity to introduce your people of the Rogue Valley, their lifestyles, and business to Rogue Valley consumers! This special why we choose to live here. For 39 years loyal publication is inserted in the Sunday Mail Tribune readers have turned to Our Valley for the most reaching over 40,000 readers. entertaining and surprising stories about the PUBLISHES: OCTOBER 27 Rogue Valley. It’s inserted in the Mail Tribune & DEADLINE: OCTOBER 1 Ashland Tidings, reaching over 40,000 readers! PUBLISHES: APRIL 27 & 28 NOVEMBER DEADLINE: MARCH 29 M AY GUI DE TO GREAT GIFTS Sip & Savor’s Holiday Edition, Guide to Great SUMMER RECREATION GUIDE Gifts offers great holiday gift ideas! Followed by an online gift certificate sale featuring great Our Summer Recreation Guide showcases the local businesses with savings of up to 50%. area’s can’t-miss activities for kids, entertainment Reach over 40,000 readers in the Mail Tribune venues, and outdoor activities. Inserted in the & Ashland Tidings with your advertisement! Mail Tribune & Ashland Tidings, This guide reaches over 40,000 readers, and is available at PUBLISHES: NOVEMBER 8 select rack locations throughout the valley. DEADLINE: OCTOBER 28 PUBLISHES: MAY 24 DEADLINE: MAY 9 HOLIDAYS I N THE RO GUE VALLEY AUGUST Holidays in the Rogue Valley is Southern Oregon’s premier guide to holiday events! PREP FOOTBALL This is a highly anticipated section, and readers usually keep the guide as reference Support your favorite local high school, or just throughout the entire holiday season. Your showcase your business, with Prep Football! This advertisement will reach over 40,000 readers special edition is a valuable resource for our in the Mail Tribune & Ashland Tidings. community for the entire high school football season! Prep Football is inserted in the Mail Tribune PUBLISHES: NOVEMBER 22 & Ashland Tidings reaching over 40,000 readers. DEADLINE: NOVEMBER 8 PUBLISHES: AUGUST 30 DEADLINE: AUGUST 9 14
digital PRODUCTS 15
DI GI TA L P ROD U C T S O N L IN E ADVERTISING R osebud Media offers a variety of internet marketing services and digital products to clients throughout the Rogue Valley and beyond to help get your message to the perfect audience. From website builds and search marketing to targeted digital ads, we can help grow your business and expand your digital footprint. AUDIENCE TARGET TARGET YOUR MESSAGE TO YOUR IDEAL CUSTOMER. O&O (OWNED & OPERATED) Audience Target is our programmatic advertising solution. This product includes digital ads (static, animated, in-banner or video pre- OUR WEBSITES roll) that are laser-targeted to the audience you are looking for. Household Owned & Operated is just income, age, occupation, propensity to spend, specific enthusiasts, and much more another term for our websites, are included in the way we can target your ideal customer and generate leads. MailTribune.com and AshlandTidings.com. These are where we deliver your videos, display ads, and homepage takeovers. Of course, this is all HOMEPAGE TAKEOVER next to content produced by our amazing journalists. TAKE OVER OUR HOMEPAGE! This solution literally takes over our website with a wallpaper background, drop down banner ad with video, as well as filling all of our ad space with your ads! No matter what the SEM & SEO viewers’ reason for visiting our site, this (SEARCH ENGINE MARKETING & OPTIMIZATION) is sure to grab their attention. Available on SEARCH ENGINE MARKETING (SEM) allows advertisers to purchase/bid for ad MailTribune.com and placement in the sponsored links at the top of a search engine’s search results page. Consumers AshlandTidings.com, will see the sponsored links first when searching keywords relating to your business offerings. this is great for brand awareness and has a high click rate! MOBILE AD MESSENGER DELIVER YOUR MESSAGE This mobile-only product is a “sticky bar” set at the bottom of the page with a 140-character message. This is a particularly valuable product for businesses with promotions, offers, and events that change frequently. Mobile Ad Messenger is very easy to use, allowing you to send video and information, depending on your needs. SEARCH ENGINE OPTIMIZATION (SEO) is a combination of strategies and techniques that help ensure your website is found by users on major search engines (e.g. Google, Yahoo & Bing). There are several factors that the search engines use to determine where your site is ranked in their results. We can work to ensure your website gets on the first page of search results by boosting your business organically in the rankings. 16
DI GI TA L P ROD U C T S WE B S ITE, SOCIAL M EDIA, & VIDEO WEBSITE DEVELOPME NT Our team will build you a website from OTT / CONNECTED TV the ground up and simultaneously implement an SEO campaign to help you OTT (Over-The-Top) is any app or climb the rankings of Google. Whether service that provides streaming it’s a landing page, 5-page site, 10-page content on an internet-connected site, or an e-commerce site, we have the device (Smart TVs, Streaming solutions to fit your business needs. We devices, etc). This includes do our best to keep the process simple services like Hulu, Sling TV, with templates and a proofing system to Crackle, YouTube TV, PlayStation make sure you love the design. Vue, Tubi TV, and more. For the streaming services that are ad supported, we can help deliver your message on this increasingly SOCIAL MEDIA MANAGEMENT popular advertising platform. Posting on social media can be a very time-consuming process. We have the option to help your company grow its online social media presence with a package to help you define which platforms are the best YOUTUBE TRUEVIEW for your business, and how often These are the 15-second pre-roll your page should be posting to gain commercials that play before viewing the most traction with your audience. a YouTube video. TrueView is specific only to YouTube. We operate as a CPV (Cost-Per-View) platform, which means you are paying only for the REPUTATION MANAGEME NT views that reach 100% completion on your commercial. We find that you get the best exposure by grabbing With Reputation Lobby we have a simple the viewer’s attention in the first 5 saying: Triage the Negative and Promote or 10 seconds of your message. the Positive. Our system helps you identify any problems your customers have had with your company in a way that allows you to fix the issue. Once those customers are converted, we post the results online so that others know that your business has excellent customer service and a desire to make the customer feel important. LIVE CHAT LEADS Don’t let leads who visit your site leave without interaction! Live Chat Leads allow you to VIDEO PRODUCTION convert more leads beyond your typical business hours. Rosebud Media produces video in-house Add a simple script to your for whatever your video needs may site, and visitors can start be. We have expertise in scriptwriting, chatting with live agents! motion graphics, interview style, and local commercial content to make your business stand out from the crowd. 17
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2019 RAT E S PR IN T A DV E RT IS IN G DOLLAR VOLUME & OPEN RATE DOLLAR VOLUME MAIL TRIBUNE RETAIL DISPLAY MAIL TRIBUNE CLASSIFIED MON-THURS MON-THURS MON-THURS SAVVY LIVING & SAT & SAT SAVOR FRI & SUN FRI & SUN # DISCOUNT LEVEL & SAT FRI & SUN / SAVOR TEMPO DISPLAY LINE* DISPLAY DISPLAY LINE* OPEN RATE $37.00 $38.85 $5.00 $38.85 $22.16 $2.33 $3.33 $23.27 $2.45 01 34.0% $2,000 $24.42 $25.64 $25.64 $14.63 $1.54 $15.36 $1.62 02 35.5% $3,500 $23.86 $25.05 $25.05 $14.29 $1.50 $15.01 $1.58 03 36.0% $4,500 $23.68 $24.86 $24.86 $14.18 $1.49 $14.89 $1.56 04 37.5% $6,500 $23.12 $24.28 $24.28 $13.85 $1.45 $14.54 $1.52 05 38.5% $8,500 $22.75 $23.89 $23.89 $13.63 $1.43 $14.31 $1.50 06 40.0% $11,500 $22.20 $23.31 $23.31 $13.30 $1.40 $13.96 $1.47 07 42.0% $15,000 $21.46 $22.53 $22.53 $12.85 $1.35 $13.50 $1.42 08 43.0% $18,500 $21.09 $22.14 $22.14 $12.63 $1.33 $13.26 $1.40 09 44.0% $22,500 $20.72 $21.76 $21.76 $12.41 $1.30 $13.03 $1.37 10 46.0% $37,000 $19.98 $20.98 $20.98 $11.97 $1.26 $12.56 $1.32 11 49.0% $62,000 $18.87 $19.81 $19.81 $11.30 $1.19 $11.87 $1.25 12 50.5% $87,000 $18.31 $19.23 $19.23 $10.97 $1.15 $11.52 $1.21 DOLLAR VOLUME ASHLAND TIDINGS RETAIL CLASSIFIED CLASSIFIED # DISCOUNT LEVEL DISPLAY DISPLAY LINE* REVELS OPEN RATE $8.74 $5.23 $0.55 $8.74 01 34.0% $2,000 $5.77 $3.45 $0.36 $5.77 02 35.5% $3,500 $5.64 $3.37 $0.35 $5.64 03 36.0% $4,500 $5.59 $3.35 $0.35 $5.59 04 37.5% $6,500 $5.46 $3.27 $0.34 $5.46 05 38.5% $8,500 $5.37 $3.22 $0.34 $5.37 06 40.0% $11,500 $5.24 $3.14 $0.33 $5.24 07 42.0% $15,000 $5.07 $3.03 $0.32 $5.07 08 43.0% $18,500 $4.98 $2.98 $0.31 $4.98 09 44.0% $22,500 $4.89 $2.93 $0.31 $4.89 10 46.0% $37,000 $4.72 $2.82 $0.30 $4.72 11 49.0% $62,000 $4.46 $2.67 $0.28 $4.46 12 50.5% $87,000 $4.32 $2.59 $0.27 $4.32 * Classified 10 Lines per Inch 19
2019 RAT E S PR IN T A DV E RT IS IN G DOLLAR VOLUME & OPEN RATE DOLLAR VOLUME MAIL TRIBUNE & TEMPO COLOR MAIL TRIBUNE CLASSIFIED COLOR 1” - 64 1/2” 65” + 1” - 95 1/2” 96” + # DISCOUNT LEVEL 1 COLOR FULL COLOR 1 COLOR FULL COLOR 1 COLOR FULL COLOR 1 COLOR FULL COLOR OPEN RATE $273.00 $402.00 $426.00 $587.00 $273.00 $402.00 $426.00 $587.00 01 34.0% $2,000 $180.18 $265.32 $281.16 $387.42 $180.18 $265.32 $281.16 $387.42 02 35.5% $3,500 $176.09 $259.29 $274.77 $378.62 $176.09 $259.29 $274.77 $378.62 03 36.0% $4,500 $174.72 $257.28 $272.64 $375.68 $174.72 $257.28 $272.64 $375.68 04 37.5% $6,500 $170.63 $251.25 $266.25 $366.88 $170.63 $251.25 $266.25 $366.88 05 38.5% $8,500 $167.90 $247.23 $261.99 $361.01 $167.90 $247.23 $261.99 $361.01 06 40.0% $11,500 $163.80 $241.20 $255.60 $352.20 $163.80 $241.20 $255.60 $352.20 07 42.0% $15,000 $158.34 $233.16 $247.08 $340.46 $158.34 $233.16 $247.08 $340.46 08 43.0% $18,500 $155.61 $229.14 $242.82 $334.59 $155.61 $229.14 $242.82 $334.59 09 44.0% $22,500 $152.88 $225.12 $238.56 $328.72 $152.88 $225.12 $238.56 $328.72 10 46.0% $37,000 $147.42 $217.08 $230.04 $316.98 $147.42 $217.08 $230.04 $316.98 11 49.0% $62,000 $139.23 $205.02 $217.26 $299.37 $139.23 $205.02 $217.26 $299.37 12 50.5% $87,000 $135.14 $198.99 $210.87 $290.57 $135.14 $198.99 $210.87 $290.57 ASHLAND TIDINGS DOLLAR VOLUME & REVELS COLOR SAVVY LIVING & SAVOR COLOR 1” - 90” 1” - 64 1/2” 65” + # DISCOUNT LEVEL 1 COLOR FULL COLOR 1 COLOR FULL COLOR 1 COLOR FULL COLOR OPEN RATE $105.00 $179.00 $273.00 $402.00 $426.00 $587.00 01 34.0% $2,000 $69.30 $118.14 $180.18 $265.32 $281.16 $387.42 02 35.5% $3,500 $67.73 $115.46 $176.09 $259.29 $274.77 $378.62 03 36.0% $4,500 $67.20 $114.56 $174.72 $257.28 $272.64 $375.68 04 37.5% $6,500 $65.63 $111.88 $170.63 $251.25 $266.25 $366.88 05 38.5% $8,500 $64.58 $110.09 $167.90 $247.23 $261.99 $361.01 06 40.0% $11,500 $63.00 $107.40 $163.80 $241.20 $255.60 $352.20 07 42.0% $15,000 $60.90 $103.82 $158.34 $233.16 $247.08 $340.46 08 43.0% $18,500 $59.85 $102.03 $155.61 $229.14 $242.82 $334.59 09 44.0% $22,500 $58.80 $100.24 $152.88 $225.12 $238.56 $328.72 10 46.0% $37,000 $56.70 $96.66 $147.42 $217.08 $230.04 $316.98 11 49.0% $62,000 $53.55 $91.29 $139.23 $205.02 $217.26 $299.37 12 50.5% $87,000 $51.98 $88.61 $135.14 $198.99 $210.87 $290.57 20
2019 RAT E S PR IN T A DV E RT IS IN G P R E P RINT INSERT S, JACK ETS & “ WE DEL IVER” RATE S PREPRINT JACKETS TWO-PAGE JACKET INVESTMENT FRONT COVER (FULL COLOR) $1,550 BACK COVER (BLACK & WHITE) $500 FOUR-PAGE JACKET INVESTMENT FRONT COVER (FULL COLOR) $1,550 INSIDE PAGE 2 (BLACK & WHITE) $500 INSIDE PAGE 3 (BLACK & WHITE) $500 BACK COVER (FULL COLOR) $1,050 “WE DELIVER” 6” X 10” POSTCARDS QUANTITY INVESTMENT CPM EACH 10,000 $2,000 $200 $0.20 20,000 $3,000 $150 $0.15 40,000 $4,000 $100 $0.10 “WE DELIVER” 10” X 10” FLYERS QUANTITY INVESTMENT CPM EACH 10,000 $2,000 $200 $0.20 20,000 $3,000 $150 $0.15 40,000 $4,000 $100 $0.10 PREPRINT INSERTS FOR MORE INFORMATION ON PREPRINT INSERTS AND RATES, please call (541) 776-4422 or email advertising@rosebudmedia.com 21
2019 RAT E S D I G ITA L A DV E RT IS IN G DIGITAL RATES O&O Requires 3 ad sizes AUDIENCE TARGET Requires 5 HTML5 ad sizes IMPRESSIONS CPM 4 TACTICS + GEO ................$850/mo. min. Up to 249,000 .............................$12 estimated 113,000 impressions 250,000 to 499,999 ....................$10 MOBILE LOCATION 500,000 to 1 Million ......................$8 RETARGETING .....................$1000/mo. min. SEO (SEARCH ENGINE OPTIMIZATION) TIER 1 HEADINGS ...............$750/mo (1y agreement) ............$7,500/y (1y paid in full) (Medical, Dental, Attorneys, etc.) TIER 2 HEADINGS ...............$500/mo (1y agreement) (Service, Restaurants, etc.) E-COMMERCE SITES ...........$1,500/mo (1y agreement) .......$15,000/y (1y paid in full) (Up to 100 Products) Start-up Fee .....................$800 (one-time fee, includes website transfer and cleanup) SEM (SEARCH ENGINE MARKETING) PAY-PER-CLICK MANAGEMENT MANAGEMENT................ $1,500/mo. minimum spend (6-month agreement) Start-up Fee ................... $800 (one-time fee, includes new landing site & campaign creation) HOME PAGE TAKEOVERS BUY 2 DAYS, GET 1 FREE! MOBILE AD MESSENGER 140 scrolling characters VIDEO TAKEOVER ...................$600/day TAP-TO-SITE ...........................$13/CPM MT.COM HOMEPAGE ..............$550/day 50k impressions min................................ $650 AT.COM HOMEPAGE ...............$300/day SECTION FRONT DROP DOWN .....$15/CPM TAP-TO-EXPAND (incl. video)........$15/CPM +$80 production fee 100k impressions min ........................... $1,500 22
2019 RAT E S D I GITA L A DV E RT IS IN G DIGITAL RATES WEBSITE DEVELOPMENT * Balance due when site goes live 5-PAGE TEMPLATE SITE .................................$1350..... (50% deposit*, add’l. pages $75 each) 10-PAGE TEMPLATE SITE ...............................$2300..... (50% deposit*, add’l. pages $50 each) CUSTOM DESIGN / E-COMMERCE .................$3500............. (PSD, graphics, up to 20 pages) Maintenance Package....................................$80/mo ..................... (content changes only) Programming & Design Changes/Updates ..........$200/hr .......................... (min. charge $100) Website Content & Copywriting .....................$100/pg ... (min. 5 pages, max 400 words per page) VIDEO YOUTUBE TRUEVIEW 2000-2500 estimated views PRE-ROLL............................ $75/CPM CPV PLATFORM .........$1,000/mo. min. IN-BANNER VIDEO (Rich Media) ...... $18/CPM (cost per view, only ads viewed to completion are charged as a view) LIVE CHAT LEADS 24/7 LIVE AGENT CHAT COVERAGE O&O SIZES BRONZE PACKAGE.......... $275/mo (up to 10 leads) 300x250 ▪ 728x90 ▪ 320x50 SILVER PACKAGE ........... $475/mo (up to 20 leads) GOLD PACKAGE .............. $700/mo (up to 40 leads) Start-up Fee ............................ $395 (one-time fee) EXPANDING SIZES (for in-banner video) 300x250 ▪ 300x600 PRODUCTION FEES (OTHER APPLICABLE FEES MAY APPLY) O&O (3 sizes) ...............................................$100 AUDIENCE TARGET SIZES AUDIENCE TARGET (5 HTML5 sizes) ................$200 300x250 ▪ 300x600 RICH MEDIA (in-banner video) .......................$100/unit 728x90 ▪ 160x600 ▪ 320x50 15-SECOND VIDEO ...................................$350 30-SECOND VIDEO ...................................$600 23
advertising SPECIFICATIONS 24
ADVE RT I S I N G S P E C IF IC AT IO N S PREPRINTED INSERTS ▪ It is permissible to include the names of other newspapers along with the Mail Tribune on the COMBINATION INSERTION Preprint Billing front page. DISCOUNT ▪ Insert rates apply to inserts from single ▪ If the insert contains simulated news, the words advertisers. Any section appearing for a group “Paid Advertising” must appear at the top of any of merchants will be charged as ROP space and such page in not less than 12 point boldface caps. For clients on an annual contract: billed individually according to our rate card. ▪ Inserts that do not meet the specifications combination rates will apply to each Preprint charges will be based on our quarterly outlined will require approval for acceptability and ad repeated without copy change distribution report. appropriate size. $50 per month for storage and within six days of the original ▪ R.O.P. CREDIT FOR PREPRINT USAGE: Insert handling for preprints warehoused at our site. publication date. First combination advertising dollars spent will earn an equivalent ▪ Partial or zoned preprints are not available for is equivalent to a 25% discount. ROP inch credit based on daily ROP contract in insertion in a Friday or Sunday edition. Second combination is equivalent force. to a 35% discount. Both discounts are based on original ad placement ▪ Inserts with flap attached will be billed an Preprint Shipping and Delivery cost. Additional combination may additional 50 cents per thousand, per flap. ▪ Deliver to 33 N. Fir St., Medford, Oregon 97501. be placed within six days of the ▪ Maximum standard size 12½” x 21½”, folded to ▪ Receiving hours: original publication date at the 12½ x 10¾”. Monday through Friday prevailing second combination rate. ▪ Minimum size 5” x 7”. Insert other than standard 8:00 a.m. to 5:00 p.m. Discount is not applicable to open, size and tab size newsprint should be submitted ▪ Each pallet should be plainly labeled as to the national or civic rate advertisers. for acceptance. number of inserts stacked thereon. Pallets not to ▪ An additional charge of $25 per thousand for exceed 48” height. quarter-folding will apply if, upon receipt, inserts ▪ Do not strap bundles. are oversized or paper quality standards will ▪ 10 days prior notice for placing reservations, POSITION CHARGE not pass through the inserting equipment. All delivery 7 days prior to date of insertion. four-page dinky tabs require half folding prior to delivery. ▪ Please contact our office for most current preprint For an additional 25% charge, we quantities. will guarantee the page on which an ▪ Single-page insert minimum weight 60 lb. stock. ad will appear, but not the position ▪ Up to 8½” x 10¾” considered flexie size. Two on the page itself. Guaranteed flexie pages equal one tabloid page. Call for preprint distribution information position will be acceptable only ▪ Up to 5” x 7” considered coupon book size. Four within Rosebud Media’s news 541-776-4422 pages equal one tabloid page. guidelines and format policies. ▪ From 8½” x 11” to 12” x 11½” considered tabloid Combination insertion discount size. does not apply to position charge. ▪ Up to 8½” x 11” single sheet billed as card. CLASSIFIED MEASUREMENTS RETAIL MEASUREMENTS for the Mail Tribune and Ashland Tidings for the Mail Tribune and Ashland Tidings Mail Tribune pages are 9 columns - 11.639” wide x 21.5” deep. Mail Tribune pages are 6 columns - 11.694” wide x 21.5” deep. Depth exceeding 19” will be charged a full 21.5” column. Depth exceeding 19” will be charged a full 21.5” column. Ashland Tidings pages are 8 Ashland Tidings pages are 5 columns - 10.33” wide x 11.25” columns - 10.33” wide x 11.25” COLUMNS INCHES deep. Depth exceeding 9.5” will COLUMNS INCHES deep. Depth exceeding 9.5” will be charged a full 11.25” column. 1 column .......... 1.194 be charged a full 11.25” column. 1 column .......... 1.833 Ads must be at least half as 2 columns ............ 2.5 Ads must be at least half as 2 columns ......... 3.806 many inches deep as columns many inches deep as columns 3 columns ......... 3.792 3 columns ......... 5.778 wide except front page banners; wide except front page banners; minimum 1 column by 1 inch. 4 columns ......... 5.111 minimum 1 column by 1 inch. 4 columns ...........7.75 Minimum type size: 7 pt. 5 columns ......... 6.417 Minimum type size: 7 pt. 5 columns ......... 9.722 6 columns ......... 7.722 6 columns ........11.694 Contact your marketing 7 columns ......... 9.028 Contact your marketing consultant or dial 541-776-4466 consultant or dial 541-776-4422 8 columns ........10.333 to inquire about double trucks and to inquire about double trucks and ads wider than full page width. 9 columns ........11.639 ads wider than full page width. 25
ADVE RT I S I N G S P E C IF IC AT IO N S COMMISSIONS, PAYMENTS GENERAL RATE POLICY ▪R osebud Media reserves the right to & CREDIT include the word “advertisement” in an ▪ Retail rate applies to local retail stores advertisement that, in the judgment of the ▪ All rates are non-commissionable and and service businesses. Rates will be publisher, may be mistaken for editorial payable in advance of publication unless determined by contract level committed to material. a credit account has been established. by the advertiser. ▪P roofs are shown on ads per request via Credit approved account payments are ▪ The Publisher reserves the right to adjust email or fax. Once a proof is delivered, due by the 10th day of calendar month rates during the term of any agreement Rosebud Media is no longer responsible following publication. upon 30 days written notice. Upon receipt for errors in copy (except mistakes in ▪ A late fee will apply if an account has not of the newspaper’s revision of rates and/ proof corrections.) Excessive changes on been paid within 30 days of billing date, at or credit terms, the advertiser may cancel proofs will be charged at $75 per hour, a rate of 1.5% per month on the principal a contract agreement without penalty by minimum $75 charge. balance: 18% annual percentage rate. giving 30 days prior written notice to the ▪ T he Publisher shall not be liable for ▪ Finance charges up to the legal limit may newspaper. slight changes or typographical errors be assessed on past due accounts. In ▪ Brokered space is not accepted. Rates that do not lessen the value of an the event payment is not made within apply only to advertising placed expressly advertisement. The publisher’s liability the approved credit limits, we reserve on behalf of the original advertiser. Under for errors or omissions in connection the right to reject advertising copy and/ no circumstances shall the original with an advertisement is strictly limited or immediately cancel any contract. advertiser resell space to a third party. to the monies paid for the advertisement. The advertiser agrees to indemnify the Contract rates are for the customer’s own Advertiser is responsible to notify newspaper for all expenses incurred in commercial advertising and may not be Rosebud Media of an error in time for connection with the collection of amounts extended or transferred by the advertiser correction before the second run. Credit payable, including court costs and to any other party. or make-good will be given on the first attorney and/or collection fees. ▪ Rosebud Media is not liable for insertion only. All requests for credits and ▪ An advertiser who does not maintain his failure to print, publish or circulate an adjustments are welcome for 90 days after credit status with the newspaper shall advertisement for any reason whatsoever. any initial billing month. be deemed in breach of contract, and ▪ The advertiser assumes sole responsibility ▪R equest for position will be honored the newspaper may re-bill the advertiser for statements contained in the whenever possible, but is not guaranteed for an outstanding balance due at the advertisements and indemnifies the unless position charge is selected. earned rate or non-contract rate on the company against all loss, liability or Advertiser’s request for position is not a newspaper’s current rate schedule. expense arising from claims of libel, condition of acceptance nor basis for a ▪ Payment terms, finance charges and unfair trade practices, unfair competition, make-good. discounts may be revised at any time infringement of trademarks, names or ▪A dvertising is most productive when it upon 30 days notice to advertisers. patents, copyrights and proprietary is easily understood by everyone. Please ▪ Insertion orders containing disclaimers rights and violations of the right to spell out all words, with the exception of or conditions for publication are not privacy resulting from publication of the few standard abbreviations listed in accepted. the advertiser’s copy or materials. The most dictionaries. ▪ For your convenience, we accept Visa, advertiser agrees to hold harmless ▪R osebud Media reserves the right to MasterCard, Discover, and American and to indemnify the newspaper from revise, reject or properly classify any Express. We also extend terms, subject all damages, costs and expenses of copy. Regulations require that recruitment to credit approval, to retail and classified any nature whosoever, for which the advertising must clearly state the nature customers. newspaper may become liable by reason of the work. Sales recruitment ads must ▪ If the advertiser utilizes the services of an of its publication or omission of the state the nature of the item or service to agent or other third party, the advertiser advertiser’s advertising. Re-use for be sold and the basis of compensation. and the party shall be jointly and severally advertising purposes of the newspaper’s No estimate of earnings may be made in liable for payment and for compliance with news copy, artwork, photographs and any recruitment ad unless copy states any agreement with the newspaper. advertising copy written or produced by “guaranteed.” All employment ads are ▪ Political advertisements must be paid the newspaper is expressly forbidden sorted alphabetically according to first by check or credit card in advance of without prior consent of the newspaper. word used. publication and comply with newspaper’s ▪ Rosebud Media reserves the right to edit, ▪R equest for position on classified display political advertising guidelines. reject, revise, correctly classify or cancel advertising will be honored whenever ▪ Display ads are charged as they appear any advertisement at any time. Subject possible, but not guaranteed. Effort is on printed page to the nearest half-inch of matter, photography and typography of made to position classified display ads at depth. all advertising are subject to the approval the bottom of the page as near the proper of the publisher. Receipt of copy and/or classification as possible. In-column payment does not determine acceptance advertising, in most classifications, is for publication. arranged by size. 26
ADVE RT I S I N G S P E C IF IC AT IO N S COPY CLOSING Needs Analysis ▪ Images must be CMYK or Grayscale. No Please contact your Marketing Consultant RGB files accepted. ▪ Advertising copy is not considered on for current program. Our professional staff ▪ Please include a hard copy of the ad. This time unless all components are received can assist you in your advertising planning will verify we have the proper ad and that by deadline (text, art, photos). for best results. Budgeting monthly or yearly no elements are missing. ▪ Artwork, designs and layouts originated with sound merchandising and presentation; ▪ Any changes in PDF files are the by the newspaper are owned by Rosebud gaining great impact by tying in with responsibility of the originator of that file. Media. special events and yearly promotions. Our Additional work to a file, beyond loading ▪ Cancellation of advertising cannot be marketing consultants can assist your the material onto Rosebud Media’s accepted after deadline or closing date. account or merchants association with system, will be charged at $75 per hour, The newspaper is not responsible for the campaigns and illustrations. with a $75 minimum. correctness of copy or materials published ▪ Rosebud Media will not be responsible that were received after its scheduled ▪ Total or Target Market Coverage for unusable material, delays or missed deadline. ▪ Print, insert & delivery program schedules due to errors, improperly ▪ Co-op advertising program prepared files or unclear instructions. CREATIVE SERVICES ▪ Custom design market surveys ▪ Please consult your Marketing Consultant ▪ Digital display ads for additional information on electronic Accepted file formats for advertising: ▪ Preprint distribution, zones or total market transmission or output. Graphic Files: .ai, .bmp, .eps, .gif, .jpg, ▪ SEM & SEO .pdf, .png, .psd and .tif (Where applicable, ▪ Website development ADVANCE DEADLINES all fonts shold be outlined before submission.) ▪ Double trucks and color advertisements Ad Copy: Microsoft Word .doc or .docx, .rtf, CAMERA-READY ADS are due 24 hours in advance of normal .txt or spreadsheets in .xls, .xlsx or .csv Rosebud Media gladly accepts electronic deadlines. Video for Digital Ads: .flv, .mov, .mp4 or media for camera-ready advertising. ▪ Advertisements requiring special services, .wmv artwork, and ads with intricate layout or Note: Microsoft publisher (.pub) files are ▪ Camera-ready ads must be in PDF format color specifications or extensive copy no longer accepted for any advertising. with fonts converted to outlines or are due 24 hours in advance of normal embedded. deadlines. Advertising Design/Spec Layouts ▪ All graphics must be at least 200 dpi at ▪ National holiday deadlines will be Your Marketing Consultant can explain 100%. announced. how you can increase results by outlining a ▪ Type on a screened background of a planned advertising program complete with density higher than 20% is not advised. ▪ Light face serif or script type is not CIRCULATION advertising ideas and layouts. Give yourself plenty of time — advance notice required. advisable on screened backgrounds or Contact our office for current circulation reverses. and distribution figures. 541-776-4455 DISPLAY AD COPY CLOSING SPECIAL DAYS / PAGES / IN-COLUMN LINE AD COPY FEATURES / SECTIONS DEADLINES For Publication On: All Materials Due: Sunday Wednesday, 11 AM Sections: For Publication On: All Materials Due: Monday Wednesday, 11 AM FRIDAY Sunday Friday, 4 PM Tuesday Thursday, 11 AM Tempo / TV Tempo Entertainment Monday Friday, 4 PM Wednesday Friday, 11 AM Guide & TV Listings Tuesday Monday, 4 PM Thursday Monday, 11 AM WEDNESDAY Wednesday Tuesday, 4 PM Friday Tuesday, 11 AM Alacarte Food & Entertainment Thursday Wednesday, 4 PM Saturday Tuesday, 11 AM THURSDAY Friday Thursday, 4 PM Revels Friday, Noon Revels Entertainment Guide Saturday Friday, 4 PM Tempo/TV Tempo Monday, 11 AM Savor Wednesday, 11 AM Feature Pages: Contact your marketing consultant for FRIDAY legal holiday schedule. On a publication day following a legal holiday, and for Oregon Outdoors special sections & groupings, please add 24 hours to SUNDAY above schedules. Ad cancellations limited to above Business Section; Local Features; Comics; closing schedules. All deadlines effective 1/1/2019 Parade; Travel; Life/At Home; Your Money
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