MEDIA KIT 2021 - Tatler Asia
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MEDIA KIT 2021
TATLER HOMES
Celebrating 15 years in 2021, Tatler Homes Singapore is
the leading luxury interior and design platform in the
country. The print magazine published bi-monthly, and it
also has a robust presence online and on social media.
“In such unprecedented circumstances, our
abodes become even more of a sanctuary as
we find joy in the simple things—whether
it's caring for our house plants or savouring
a cup of coffee in our favourite nook.
We make it our mission to showcase well-
conceived designs that excite and inspire,
while uplifting your mood in these
extraordinary times.”
Hong Xinying, Managing Editor,
Tatler Homes Singapore
REACH & ENGAGEMENT
PRINT
14,000
Monthly Print Readers
DIGITAL
279.9K
Pageviews
32.4K
Sessions
26.6K
Unique Visitors
40% 37% 24% 61% 39%
18-34 Years 45+ Years 35-44 Years Female Male
GROWTH TRENDS
82%
Yearly Projected Traffic Growth
OUR PLATFORMS: DIGITAL
What we offer:
CONTENT CREATION
With your desired target audience, we utilise insight and
creativity to provide compelling and relevant content
VISUAL DESIGN
We create content and visuals designed to
maximise engagement across each of our channels
SOCIAL ONLY CAMPAIGNS
Campaigns specifically created to engage our audience on social media
PROMOTION & DELIVERY
Targeted multi-channel campaigns that reaches a desired KPI
REPORTING
An insightful post-campaign report
OUR PLATFORMS: PRINT
What we offer:
A STRONGER VISUAL IDENTITY
Tatler’s monthly print magazine was redesigned in March
2020, with a bold, sophisticated design through a new
logo, typography and visually compelling treatment
INSPIRING CONTENT
Redefining “society” and featuring the most influential from a
greater cross-section of communities, industries and walks of
In the Zone
life, Tatler’s content is more modern and relevant This page:
Designed by
Heatherwick
Studio, Eden is
a luxury residential
tower in Singapore
that comprises
20 apartments,
each with its own
hanging garden
Opposite page:
Joy of
| Iconoclast |
A careful curation
London-based
designer Thomas
Heatherwick
of colourful
details, furniture
LUXURIOUS AD FORMATS Making
and finishes puts
an innovative spin
on apartment
living in
Thomas Heatherwick’s Cape Town
imaginative legacy reflects By Liz Morris.
his desire to create meaningful Photography Greg Cox/Bureaux
pieces and places—ranging
from a scalable sculpture in
New York to a residential tower
Maximise awareness through ad formats specifically designed to capture with hanging gardens
in Singapore
By Luo Jingmei
the eyes and minds of our readers and enhance luxury presence
If potential clients ask Thomas
Heatherwick for a napkin sketch upon
their first meeting, he’d decline politely,
for his creations are born in his workshop
through comprehensive experimentation
and back-and-forth discourse. Like master
builders of yore, Heatherwick is a tinkerer
who is unencumbered by categorisation. EARLY START
As such, the British designer’s works Heatherwick’s creative family shaped
Main image Eden / Hufton+Crow Portrait photography Earl Wan
are fascinatingly tactile, detailed and this progressive, exacting sensibility. His
original. For the Pacific Place project grandmother founded Marks & Spencer’s
in Hong Kong, the toilet-stall hinge textile design studio and his painter-
Styling and production Sven Alberding/ Bureaux
design was as agonised over as the mall’s jeweller mother took him to model
undulating stone exterior. The 2010 UK engineering shows and craft fairs where
Pavilion for the World Expo in Shanghai he observed processes of iron forging,
had 60,000 acrylic rods protruding like glassblowing and metal machining. “It was
porcupine needles and his London 2012 exciting to go to a steel factory and see the
Olympic Cauldron deconstructed into 204 workers rolling giant sections of steel or
TARGETED DISTRIBUTION
copper petals as souvenirs for participating hammering ball bearings. This contrasted
countries after the event. Currently under with the many buildings I saw that had
Tatler Tatler Tatler
Homes construction in Shanghai is the 1,000 been built in the 1980s and 1990s which Homes Homes
Style Trees multiplex, whose columns peak seemed so sterile and did not (demonstrate) Style Sanctuaries
62 into planters that appear as rolling hills. the way materials are made,” he says. 63 77
Tatler magazine is circulated to qualified VIPs & subscribers and is
distributed at key locations and events. These include 5-star hotels,
retail outlets, banks, health, fitness and beauty centres, airlines,
private jets, luxury services apartments and more
PRINT EDITORIAL CALENDAR 2021
Our luxury and lifestyle content seeks to inspire and compel our
audience to take action. Through a unique editorial lens, we create
meaning and purpose across the topics our readers want most:
Interior Design,
Architecture,
Property,
Home Decor,
Lifestyle and Travel
FEBRUARY APRIL
A Home for the Natural Essentials +
Future Tatler Design Awards
JUNE AUGUST
Global Style National Pride +
Sustainability
OCTOBER DECEMBER
An Homage The Celebration
to Craftsmanship Issue
BRANDED CONTENT SOLUTIONS
What we offer:
CONTENT
Print Features / Online Articles / Videos / Social Media /
Content Hubs / Custom Content
RESEARCH
Audience Survey / Audience Insights /
Community Circles
DIGITAL
Engagement Solutions / Webinars / Virtual Events /
Content Syndication / EDM / Audiocast
EVENTS
Tatler Talks / Tatler Homes Design Awards /
Masterclasses and Workshops / Tatler Homes Curates /
Bespoke Experiences
CASE STUDY
Okamura
Integrated Media Buy
BRIEF
CLIENT CATEGORY Highlight Okamura’s
Home and office furniture innovative store design and
ergonomic chairs
KEY DELIVERABLE
TARGET AUDIENCE
A 360-degree campaign: print,
Business owners and homeowners
digital, social and event
DETAILS
We produced an invitation-only Tatler Talk virtual panel discussion at the Okamura
showroom featuring a noted design firm and co-working pioneer in Singapore,
who discussed the future of design and work.
We also created a series of print and digital advertorials in a testimonial format
featuring three design firms from the Tatler Homes community, who each selected
a chair from Okamura. Each personality showed us a peek of their life in design,
as well as how the Okamura chairs helped them at this time of remote working.
ACHIEVEMENTS
5k
Audience reach of the content produced
30 pax
Targeted attendees of the Tatler Talk
and published in print, digital and social platforms virtual event
CASE STUDY
MM Galleri
Tatler Design Awards Sponsorship
BRIEF
CLIENT CATEGORY Showcase the material and
Marble surface supplier bended marble technique
(materials) by MM Galleri
KEY DELIVERABLE TARGET AUDIENCE
Sponsor for Tatler Design Architects and interior designers
Awards 2020 and 2021 and HNWI
DETAILS
To demonstrate the creative possibilities of the bended marble technique by
MM Galleri, we handpicked a firm from our Tatler Homes community to design the
trophies for the Tatler Design Awards. We shared a behind-the-scenes look on our digital
platforms, to further showcase the strength of the material.
In 2020, local studio Fraction designed a trophy clad in onyx veneer, that also functions as
a table lamp, inspired by the triumphant form of an Olympic swimmer. In 2021, local
firm StudioNorm designed two trophies: one clad in black marble and the other in blue
onyx, taking influence from the ancient art of origami.
ACHIEVEMENTS
15k
Page views on the digital features
23 pax
Tatler Design Awards winners
on the Tatler Design Awards trophy design who received the unique trophies
CASE STUDY
Supermama
Content and eCommerce
BRIEF
CLIENT CATEGORY Raise awareness
Homeware for Supermama's products
and their anniversary
KEY DELIVERABLE TARGET AUDIENCE
Print and digital advertorials and Home-proud locals (delivery
feature on Tatler Homes Curates to Singapore addresses only)
DETAILS
We promoted and retailed two plate designs from Supermama:
the Altruistic Alphabet plate and the House of Stories, both sold on Tatler Homes Curates
The House of Stories plate was produced as part of the Singapore Blue collection and created
in collaboration with Tatler Homes Singapore, drawing inspiration from the Tatler House
and the historic elements of its preserved shophouse facade.
ACHIEVEMENTS
14k impressions 100 plates sold
Print and digital features plus social media raised The first run of House of Stories plate sold
awareness for the product as well out on Tatler Homes Curates
as the Supermama brandPRINT ADVERTISING RATES & SPECIFICATIONS
Types Rates (S$)
Advertisements Customised Content Packages (Digital + print) Guaranteed Positions
Depending on availability of space
Write-up Advertorial Package from $9,000 and subject to the following
Full Page (ROP) 6,600 * Include 1 Facebook Post surcharges:
Fixed position: 20 loading
Double Page * Include 1 eNewsletter Mention
13,200 Page facing editorial: 15% loading
Spread (ROP)
Special Insertion Video Advertorial Package from $16,000
Outside Back 10,600 * Include basic video shoot and editing Non-Standard Advertising
* Include 1 Facebook Post Rates quoted are for basic process
colours (Cyan, Magenta, Yellow &
Inside Back 7,900 * Include 1 eNewsletter Mention Black). Rates for insert, special
colours, metallic inks, gatefolds and
IFC Spread 19,800 other non-standard advertising are
Full Page available from the director.
7,700
Advertorial
Reverse Cover
22,000
Gatefold Booking Deadline
Six weeks preceding the month
Art Card 12,000
of publication.
Closing Deadline
For non-prime position, closing
date for all material is the first
day of the month preceding the
month of publication.
Cancellation
No cancellation accepted after 6
weeks preceding the month of
publication. Bookings for fixed and
prime position advertisements are
non-cancellable.MEDIA KIT 2021
For Sales & Advertising Enquiries:
+65 6323 1606
Advertising-sg@tatlerasia.comYou can also read
