MEDIA KIT 2021 PREPARE FOR TAKEOFF

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MEDIA KIT 2021 PREPARE FOR TAKEOFF
MEDIA KIT
2021
PREPARE FOR TAKEOFF
MEDIA KIT 2021 PREPARE FOR TAKEOFF
CONTENTS

WELCOME ABOARD
Thank you for considering Air Canada Media. We welcome you to explore our media kit and
learn how our unique and diverse offering can help you reach your marketing objectives.

         ABOUT AIR CANADA                                                                 3

         ABOUT AIR CANADA MEDIA                                                           5

         OUR AUDIENCE                                                                     6

         OUR MEDIA CHANNELS                                                               8

         IN-FLIGHT ENTERTAINMENT                                                          9

         ENROUTE                                                                      19

         DIGITAL                                                                      25

         MAPLE LEAF LOUNGE                                                            30

         CONTACT US                                                                   33

                                                                                              2 2
MEDIA KIT 2021 PREPARE FOR TAKEOFF
ABOUT AIR CANADA

CANADA’S LARGEST DOMESTIC
AND INTERNATIONAL AIRLINE
Air Canada is Canada’s largest domestic and international airline, providing
 the most scheduled passenger services in the Canadian market, the
 Canada-U.S. trans-border market and in the international market
to and from Canada. Canada’s flag carrier is among the 20 largest
 airlines in the world. Air Canada is a founding member of Star
Alliance, the world’s most comprehensive air transportation network.
Air Canada is the only international network carrier in North America to receive
a Four-Star ranking according to independent U.K. research firm Skytrax, which
also named Air Canada the 2019 Best Airline in North America.

                                                                                   3 3
MEDIA KIT 2021 PREPARE FOR TAKEOFF
ABOUT AIR CANADA MEDIA

WHY AIR CANADA MEDIA?
We bring the same level of engineering, innovation and precision to
our media offering as you would expect from a world-class airline.

             PREMIUM DEMOGRAPHIC
             Air Canada’s business travellers are key decision-makers, managers,
             owners, professionals and executives. This upscale group of frequent
             flyers have disposable incomes far above the national average.

             MASSIVE REACH
             Millions of passengers fly with Air Canada every month. 1 out of
             4 Canadians travel with Air Canada at least once per year.

             CAPTIVE AUDIENCE
             Air Canada’s unique media environment provides brands with
             access to a truly captive and engaged audience.

             MULTI-CHANNEL TOUCH-POINTS
             Upon booking their trip, at the airport, on board and when planning
             future trips – you can influence this exclusive demographic through
             our robust media selection.

             POWERFUL TARGETING
             Our first-party data enables your brand to reach its target audience
             at the right place, at the right time during the travel journey.

                                                                                    4 4
MEDIA KIT 2021 PREPARE FOR TAKEOFF
OUR AUDIENCE

                                                               MEET OUR JET SETTERS

                                                                                                                          77%
                                                                                                                          have taken a vacation
                                                                                                                          outside Canada in the
                                                                                                                          past 12 months (171)

                                                48%               52%

                      GEN-Z                                                        10%
                       1996 - 2019

                      GEN-Y                                                       27%     36% are either managers,       75% of have a university
                       1980 - 1995                                                          business owners or            degree or higher (113)
                                                                                            professionals (125)

                      GEN-X                                                        23%
                       1966 - 1979

                 BOOMERS                                                           34%
                       1945 - 1965
                                                                                         52% have taken at least two     25% have taken at least
                                                                                         vacation trips within Canada   one business trip in the past
                                                                                         in the past 12 months (180)         12 months (270)
SOURCE: Vividata Winter 2021 Survey of the Canadian Consumer

                                                                                                                                                        5 5
MEDIA KIT 2021 PREPARE FOR TAKEOFF
OUR AUDIENCE

                                      THEY’RE
                                   FINANCIALLY
                                      ACTIVE

                                                               $212K
                                                               National Avg. $173K

                                        Avg. total investments &
                                         savings personally hold.

                                                               34%  Index (115)

                              Used financial planning/wealth
                             management services in past years.

                                                                47% Index (116)

                                  “I have taken steps to ensure
                                sufficient income for retirement.”

SOURCE: Vividata Winter 2021 Survey of the Canadian Consumer

                                                                                     6 6
MEDIA KIT 2021 PREPARE FOR TAKEOFF
OUR AUDIENCE

            THEY’VE GOT SPENDING POWER
            In total, Air Canada customers have spent -

                 $1.3B                          $233.3M $289.9M                                      $2.6B
               on perfume and                      on skincare in the     on cosmetics in the      on jewellery in the
            cologne in the past 12                   past 30 days            past 30 days           past 12 months
                  months.

               $204B                                  $22B                    $9B                      $6B
             on their most recent                 on vacations outside    on vacations within     on home electronics
                 car purchase.                      of Canada in the     Canada in the past 12     and entertainment
                                                   past 12 months.             months.            products in the past
                                                                                                        2 years.

                 $10B                                   $4B                 $2.2B                    $3.4B
             on their credit cards                 on furniture in the   in online purchases in   on women’s apparel in
                every month.                       past 12 months.         the past 30 days.      the past 12 months.

SOURCE: Vividata Winter 2021 Survey of the Canadian Consumer

                                                                                                                          7 7
MEDIA KIT 2021 PREPARE FOR TAKEOFF
OUR MEDIA CHANNELS

MULTI-CHANNEL TOUCH-POINTS

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           S   H                   E                         PA
        OR                     EXP                     ND
SPONS                                           B RA

                                                                         8 8
MEDIA KIT 2021 PREPARE FOR TAKEOFF
IN-FLIGHT ENTERTAINMENT

ENTERTAIN, ENGAGE, & INSPIRE

                                  9
MEDIA KIT 2021 PREPARE FOR TAKEOFF
IN-FLIGHT ENTERTAINMENT

              GET INTO OUR
            PREMIUM CONTENT
 Air Canada’s in-flight entertainment is amongst the best in the world, curated by
  Spafax to appeal to a wide variety of tastes and interests from crowd favourites
 to indie gems. Offering the latest Hollywood blockbusters, movies and TV, audio
 playlists and podcasts, games, and a huge selection of international films, there’s
   always something to keep the audience engaged. Connect with our audience
      across the state-of-the-art AVOD systems with multi-media content.
Access pre-roll advertising, banner display ads or create your own branded channel,
    and fully accompany the passenger as they navigate the viewing platforms.

                                                       OVER

                  90%                           1,000
                WATCH THE IN-FLIGHT             HOURS OF CONTENT.
             ENTERTAINMENT SYSTEM ON          MORE THAN ANY OTHER
            FLIGHTS OF 3 HOURS OR MORE        AIRLINE IN THE AMERICAS

                                                                                       10 10
IN-FLIGHT ENTERTAINMENT

PRE-ROLL COMMERCIALS

Air Canada customers enjoy complimentary access to hundreds of movies
(with complete collections of top movie franchises), and a wide selection
of short films and TV programs through the in-flight entertainment
system - the most hours of in-flight entertainment content in the
Americas. Our pre-roll ad placements offer brands the opportunity to
position their commercials directly prior to hundreds of hours of captive
content. Advertisers can choose the frequency and length of their pre-roll
commercial to suit their budget. With millions of monthly impressions, this
captive placement delivers mass reach and high impact for your brand.

CYCLE            Bi-monthly
AD UNIT          :15s and :30s ads
RATE (NET)       Available Upon Request

CLOSING DATES

MONTH           AD CLOSING      MATERIAL DUE
JAN/FEB         Nov 2, 2020     Nov 9, 2020
MAR/APR         Dec 22, 2020    Jan 6, 2021
MAY/JUN         Mar 2, 2021     Mar 9, 2021
JUL/AUG         May 3, 2021     May 10, 2021
SEP/OCT         Jul 2, 2021     Jul 9, 2021
NOV/DEC         Aug 31, 2021    Sep 8, 2021

*Subject to change

                                                                              11 11
IN-FLIGHT ENTERTAINMENT

ROADBLOCK SPONSORSHIP
                                                                                                                 CLOSING DATES

Introduce your brand to every single customer prior to take off on all     CYCLE        Bi-monthly               MONTH           AD CLOSING     MATERIAL DUE

seat back screen equipped flights. Roadblock sponsors receive one of two   AD UNIT      :30s Video               JAN/FEB         Nov 2, 2020    Nov 9, 2020
                                                                           RATE (NET)   Available Upon Request   MAR/APR         Dec 22, 2020   Jan 6, 2021
:30s commercial spots that play immediately following the
                                                                                                                 MAY/JUN         Mar 2, 2021    Mar 9, 2021
Air Canada safety video. The commercials are broadcast throughout the
                                                                                                                 JUL/AUG         May 3, 2021    May 10, 2021
entire cabin via the personal address system and all seat-back screens,
                                                                                                                 SEP/OCT         Jul 2, 2021    Jul 9, 2021
which means customers do not require the use of headphones in order
                                                                                                                 NOV/DEC         Aug 31, 2021   Sep 8, 2021
to hear the ad.
                                                                                                                 *Subject to change

                                                                                                                                                               12 12
IN-FLIGHT ENTERTAINMENT

CHANNEL SPONSORSHIP                                                                            BRANDED CHANNEL

                                                                                               Make your long-form video content available on the
                                                                                               in-flight entertainment system through your very own
                                                                                               branded channel. As part of a branded channel, advertisers
                                                                                               receive a channel dedicated to their video content,
                                                                                               an exclusive 30s pre-roll advertisement which plays
                                                                                               immediately prior to their content, and a logo channel
                                                                                               button (on select systems). Content restrictions apply.

                                                                                               CYCLE            Bi-monthly
                                                                                               AD UNIT          Dedicated Channel + 30s Pre-roll
A channel sponsorship allows advertisers to target their pre-roll commercials to specific TV
                                                                                               RATE (NET)       Available Upon Request
and movie categories on select in-flight entertainment systems. Channel sponsors receive a
:30s pre-roll ad positioned prior to TV and movie content based on the desired category;
                                                                                               CLOSING DATES

                                                                                               MONTH           AD CLOSING         MATERIAL DUE
                                               CLOSING DATES
CYCLE          Bi-monthly                                                                      JAN/FEB         Oct 13, 2020        Oct 27, 2020
                                               MONTH           AD CLOSING     MATERIAL DUE
AD UNIT        :30s Pre-roll                                                                   MAR/APR         Dec 11, 2020       Dec 28, 2021
                                               JAN/FEB         Nov 2, 2020    Nov 9, 2020
               New Releases, Comedy,
                                                                                               MAY/JUN         Feb 11, 2021       Feb 26, 2021
                                               MAR/APR         Dec 22, 2020   Jan 6, 2021
CATEGORIES     Action, Drama, Food,
                                                                                               JUL/AUG         Apr 12, 2021       Apr 27, 2021
                                               MAY/JUN         Mar 2, 2021    Mar 9, 2021
               Documentary, Sports
                                                                                               SEP/OCT         June 11, 2021      June 28, 2021
RATE (NET)     Available Upon Request          JUL/AUG         May 3, 2021    May 10, 2021
                                                                                               NOV/DEC         Aug 11, 2021       Aug 27, 2021
                                               SEP/OCT         Jul 2, 2021    Jul 9, 2021
                                                                                               *Subject to change
                                               NOV/DEC         Aug 31, 2021   Sep 8, 2021

                                               *Subject to change
                                                                                                                      *Air Canada approval required prior to ad closing.

                                                                                                                                                                           13 13
IN-FLIGHT ENTERTAINMENT

WELCOME SCREENS

As Air Canada passengers board the plane, the in-flight entertainment system
displays various full-screen images relevant to the flight’s destination, know as
‘welcome screens.’ These welcome screens get passengers excited and inspired to
explore their destination. During this stage of the passenger journey, destination
marketing organizations have the unique opportunity to impact travelers’ itineraries
by promoting points of interest
specific to the destination. It’s a
perfect way to encourage Air Canada
passengers to explore and discover
tourism attractions, museums,
festivals, landmarks, and more!

CLOSING DATES

MONTH           AD CLOSING     MATERIAL DUE
JAN/FEB         Nov 2, 2020    Nov 9, 2020
MAR/APR         Dec 22, 2020   Jan 6, 2021
MAY/JUN         Mar 2, 2021    Mar 9, 2021    CYCLE        Bi-monthly
JUL/AUG         May 3, 2021    May 10, 2021   AD UNIT      Custom Banner
SEP/OCT         Jul 2, 2021    Jul 9, 2021    RATE (NET)   Available Upon Request
NOV/DEC         Aug 31, 2021   Sep 8, 2021

*Subject to change

                                                                                       14 14
IN-FLIGHT ENTERTAINMENT

SCREENSAVERS

After 10 minutes of inactivity by the passenger, the in-flight entertainment
system automatically launches a screensaver comprised of revolving full-screen
images. These screensavers are specifically designed to inspire passengers to think
about their next travel adventure by promoting Air Canada’s various destinations.
Destination marketing organizations can influence future travel plans by promoting
their destinations within this
highly visible placement. This
placement is entirely interactive,
with a call-to-action button that
takes passengers to the related
city guide for more information.

CLOSING DATES

MONTH           AD CLOSING     MATERIAL DUE
JAN/FEB         Nov 2, 2020    Nov 9, 2020
MAR/APR         Dec 22, 2020   Jan 6, 2021
MAY/JUN         Mar 2, 2021    Mar 9, 2021    CYCLE        Bi-monthly
JUL/AUG         May 3, 2021    May 10, 2021   AD UNIT      Custom Banner + Copy
SEP/OCT         Jul 2, 2021    Jul 9, 2021    RATE (NET)   Available Upon Request
NOV/DEC         Aug 31, 2021   Sep 8, 2021

*Subject to change

                                                                                      15 15
IN-FLIGHT ENTERTAINMENT

HOMEPAGE CAROUSEL

The homepage of the in-flight entertainment system is comprised of 3 interactive panels.
The ‘3rd panel’ (right-side) acts as a carousel of alternating content, including advertising.
Advertiser panels can be customized with their own image, header, sub-header, and CTA
button. The CTA button can click-through to a video, full page image, or product page (on
select systems). Target your ads by route
and class. Only available to 4 advertisers.
per cycle.

CLOSING DATES

MONTH           AD CLOSING     MATERIAL DUE
JAN/FEB         Nov 2, 2020    Nov 9, 2020
MAR/APR         Dec 22, 2020   Jan 6, 2021
                                                 CYCLE           Bi-monthly
MAY/JUN         Mar 2, 2021    Mar 9, 2021
                                                                 Custom Banner and Video OR Full Page
JUL/AUG         May 3, 2021    May 10, 2021      AD UNITS        Image OR Product Page (on select
SEP/OCT         Jul 2, 2021    Jul 9, 2021                       systems)
NOV/DEC         Aug 31, 2021   Sep 8, 2021       RATE (NET)      Available Upon Request

*Subject to change

                                                                                                        16 16
IN-FLIGHT ENTERTAINMENT

ENTERTAINMENT BANNERS

The various entertainment pages of the in-flight entertainment system allow passengers to navigate the          CYCLE        Bi-monthly
wide selection of premium content available by category; Movies, TV, Music/Audio, Games, and Sports.            AD UNIT      Custom Banner

A full-width carousel hero banner is prominently positioned at the top of each entertainment page to            CATEGORIES   Movies, TV, Music/Audio, Games, and Sports

showcase some of the best content in that category. The ‘Entertainment Banner’ ad unit is located within        RATE (NET)   Available Upon Request

the carousel and allows advertisers to promote their ‘Branded Channel’ content (refer to page 20), or
contextually relevant messaging. The ad unit is fully interactive and allows for a call-to-action button that
can launch to a ‘Branded Content’ episode.

CLOSING DATES

MONTH           AD CLOSING     MATERIAL DUE
JAN/FEB         Nov 2, 2020    Nov 9, 2020
MAR/APR         Dec 22, 2020   Jan 6, 2021
MAY/JUN         Mar 2, 2021    Mar 9, 2021
JUL/AUG         May 3, 2021    May 10, 2021
SEP/OCT         Jul 2, 2021    Jul 9, 2021
NOV/DEC         Aug 31, 2021   Sep 8, 2021

*Subject to change

                                                                                                                                                                          17 17
CITIES

INFLIGHT ENTERTAINMENT                                                                       AUCKLAND
                                                                                             BEIJING
                                                                                                               EDMONTON
                                                                                                               FRANKFURT
                                                                                                                                   MUMBAI
                                                                                                                                   MUNICH
                                                                                                                                                   SHANGHAI
                                                                                                                                                   ST. JOHN’S
                                                                                             BOSTON            FREDERICTON         NEW YORK        SYDNEY
                                                                                             BRIDGETOWN        HALIFAX             OT TAWA         TEL AVIV
                                                                                             BRISBANE          HONG KONG           PARIS           TOKYO

CITY GUIDE LISTING                                                                           CALGARY
                                                                                             CASABLANCA
                                                                                                               INSTANBUL
                                                                                                               LONDON
                                                                                                                                   QUEBEC CIT Y
                                                                                                                                   REGINA
                                                                                                                                                   TORONTO
                                                                                                                                                   VANCOUVER
                                                                                             CHICAGO           LOS ANGELES         ROME            WASHINGTON
                                                                                             COPENHAGEN        MADRID              SAN FRANCISCO   WHITEHORSE
                                                                                             DELHI             MELBOURNE           SANTIAGO        YELLOWKNIFE
On select in-flight entertainment systems, customers have the opportunity to browse          DUBAI             MONTEGO BAY         SAO PAULO
                                                                                             DUBLIN            MONTREAL            SEOUL
a diverse collection of carefully curated city guides that provide them with an insider’s
recommendation of where to eat/drink, visit, shop and stay in their destination of          CYCLE         Annual

choice. Sponsored listings provide your restaurant, bar, attraction, store or hotel         AD UNITS      Sponsored Listing

seamless integration into the travel itinerary of Air Canada customers. To maximize         RATE (NET)    Available Upon Request

your exposure, sponsored listings also appears on the enRoute magazine website.

CLOSING DATES

MONTH           AD CLOSING     MATERIAL DUE
JAN/FEB         Nov 2, 2020    Nov 9, 2020
MAR/APR         Dec 22, 2020   Jan 6, 2021
MAY/JUN         Feb 5, 2021    Feb 12, 2021
JUL/AUG         Apr 9, 2021    Apr 17, 2021
SEP/OCT         Jun 10, 2021   Jun 17, 2021
NOV/DEC         Aug 12, 2021   Aug 19, 2021

*Subject to change

                                                                                                                                                                 18 18
ENROUTE

STORIES THAT TRAVEL

                      19
ENROUTE

          ENROUTE MAGAZINE

          Air Canada enRoute is an award-winning travel publication that speaks directly to its
          on-the-go readership.

          Featuring prominent Canadian and internationally recognized writers, photographers
          and illustrators, the magazine is a point of reference in the Canadian market. Read
          by the country’s top business decision-makers and influencers, Air Canada enRoute
          is considered a benchmark among in-flight publications, featuring interviews with
          influential people, carefully curated travel tips and recommendations, and engaging
          and thought-provoking features that showcase the best of Canada and the world.

          Air Canada enRoute is delivered to the doorsteps of Canada’s most affluent audience.
          A total of 87k copies are distributed nationally with the Globe and Mail and by direct
          mail to Air Canada Super Elite (100k) and Millionmiler members.

          CYCLE                         Bi-monthly
          CIRCULATION                   90,000
                                        •      Globe and Mail (72%)
                                        •      Direct mail to Air
          DISTRIBUTION                         Canada Super Elite
                                               (100k) and Million-
                                               miler members (28%)

SOURCE: Vividata Fall 2021 Survey of the Canadian Consumer

                                                                                                   20 20
BASIC DEMOGRAPHICS:

                                                               59%
                                                    41%

                               47 YEARS
                               is the average age of our readers

EDUCATION & EMPLOYMENT:

                        81%
                         University
                                                                 48%
                                                                 Managers, owners,
                         or higher                               professionals, executives
                                                                                                    45%
                                                                                                   Vacation trip
                                                                                                   inside Canada    49%
                                                                                                                   Vacation trip

                                                                                                                                           17%
                                                                                                                   outside Canada

AFFLUENCE:
                                                                                                                                    took atleast one business trips
                                                                                                                                          (past 12 months)

          $80,177                                                              $117,183
          is the Average                                                        is the Average
          Personal Income                                                       Household Income
SOURCE: Vividata Winter 2021 Survey of the Canadian Consumer
                                                                                                                                                                  21
ENROUTE | ENROUTE MAGAZINE

HOW WE COMPARE

In 2020, enRoute Magazine continued to out perform many of Canada’s most notable publications
in the categories that matter to you most. Don’t take our word for it - refer to the data below.

  INDEXES
  MANAGER,
  PROFESSIONALS &                167                    165       136       117       110
  OWNERS

  HHI $150+                     249                     162       139       149       122

  AVG HHI                    $117,183                 $97,777   $88,536   $96,023   $85,358

  INTENT TO
  PURCHASE/LEASE                 145                    140       139       95       138
  VECHICE N12M

  PROFESSIONALS                  177                    136      100        93        80

SOURCE: Vividata Winter 2021 Survey of the Canadian Consumer

                                                                                                   22 22
ENROUTE | ENROUTE MAGAZINE

RATES & DUE DATES

RATE CARD (NET)

QUANTITY     1X        3X        6X        12X
IFC SPREAD   $43,980   $42,310   $41,515   $39,580
IBC          $22,445   $21,595   $21,180   $19,330
OBC          $24,580   $23,650   $23,205   $22,070
SPREAD       $36,565   $35,180   $34,515   $32,905
FULL PAGE    $19,390   $18,665   $18,310   $17,460

                                                     CLOSING DATES

                                                                     INSERT          SALES
                                                     ISSUE                                           MATERIAL DUE
                                                                     CLOSING         CLOSING

                                                     JAN/FEB         Nov 25, 2020    Dec 4, 2020     Dec 9, 2020
                                                     MAR/APR         Jan 22, 2019    Feb 2, 2021     Feb 5, 2021
                                                     MAY/JUN         Mar 18, 2021    Mar 29, 2021    Apr 1, 2021
                                                     SEP-OCT         July 16, 2021   July 26, 2021   July 29, 2021
                                                     NOV-DIC         Sept. 16, 2021 Sept. 23, 2021 Sept. 28, 2021

                                                     *Subject to change

                                                                                                                     23 23
ENROUTE | DIGITAL

SOCIAL MEDIA

   13.5K            19.8K       1,070         15.4K       1.3 K
   FOLLOWERS        FOLLOWERS   SUBSCRIBERS   FOLLOWERS   FOLLOWERS

                                                                      24 24
DIGITAL

REDEFINING AIRPLANE MODE

                           25
DIGITAL | DISPLAY ADVERTISING

AIRCANADA.COM

Among the leading Canadian travel sites online, aircanada.com
provides news, information and specials to Canadians. This is the
place for everything Air Canada. Campaigns rotate on over 20 select
high-traffic pages. Influence and engage our travel oriented customers
as they navigate their way across the site through responsive ad
placements that adapt to all devices.

       3.1MM
UNIQUE VISITORS

                 Leaderboard (desktop, tablet)
AD UNITS
                 Big Box (mobile)
RATE (NET)       Starting at $35/CPM
CLOSING DATES
AD CLOSING       Two weeks prior to start of campaign
MATERIAL DUE     Seven business days prior to start of campaign

                                                                         26 26
DIGITAL | DISPLAY ADVERTISING

AIRPLANE WIFI

Now the world is at our customers’ fingertips with on-board WIFI, making it easy to stay on top of work
or entertained with uninterrupted access to friends, family, colleagues and clients. To access in-flight WIFI,
customers are directed to purchase a package through the newly redesigned WIFI portal on their personal
device. A full-width custom ad banner is strategically positioned adjacent to the WIFI package options for
maximum viability. The ad unit is interactive, and allows passengers to click through and browse the advertiser’s
approved URL even if the passenger has not purchased a WIFI package.

AD UNITS          Custom Banner (Desktop/Tablet/Mobile)

AVG IMPS          8,000/Month

# OF AIRCRAFT     271

RATE (NET)        $5,000/Month

CLOSING DATES

AD CLOSING        One month prior to start of campaign

                  URL and ad material due one month prior to
MATERIAL DUE
                  start of campaign

                                                                                                                    27 27
DIGITAL | DISPLAY ADVERTISING

ENROUTE.AIRCANADA.COM

With exclusive web content and award-winning stories from Air Canada enRoute
magazine, enroute.aircanada.com is a one-stop shop for travellers in the know.
Advertisers have the opportunity to deploy ROS digital campaigns or to create unique,
effective branded content in collaboration with our editorial team.

         48.5K
AVERAGE MONTHLY SESSIONS

           44K
AVERAGE MONTHLY USERS

                 Super Leaderboard (Desktop)
AD UNITS
                 Mobile Leaderboard (Mobile)

AVG UV           30,000/Month
RATE (NET)       Starting at $18/CPM
CLOSING DATES
AD CLOSING       Two weeks prior to start of campaign
MATERIAL DUE     Seven business days prior to start of campaign

                                                                                        28 28
DIGITAL | DISPLAY ADVERTISING

PROGRAMMATIC

Follow the exclusive Air Canada audience with a targeted          TARGET SEGMENTS
programmatic campaign. This provides you with the                 •   Booked Flights by:
opportunity to tap into First Party Data and reach your                •   Booking & Return Date
target market across millions of websites using the                    •   Origin & Destination
segmented Air Canada audience.                                    •   Origin Search
                                                                  •   Destination Search
HOW IT WORKS                                                      •   Seat Class
Visitors to Air Canada’s websites are tagged with a piece         •   Payment Method
of code (aka cookie). As the web user leaves the Air Canada       •   Site Edition
domain and visits other sites, we target them with your           •   Language
ads. Layer in one or more of the target segments listed           •   Altitude Status
below with the Air Canada audience.                               •   enRoute.AirCanada.com

MEDIA            Display, Mobile, Video, Native & Audio
RATE (NET)       Available Upon Request
CLOSING DATES
AD CLOSING       Three weeks prior to start of campaign
MATERIAL DUE     Seven business days prior to start of campaign

                                                                                                   29 29
MAPLE LEAF LOUNGE

AN ELEVATED EXPERIENCE

                          30
MAPLE LEAF LOUNGE

              MEET OUR LOUNGE GUEST
Time is a rare luxury, especially for the busy and sophisticated traveller. Air Canada Maple
Leaf Lounges are a premium environment where Air Canada’s most valued customers go to
escape the bustling airport activity. This exclusive, serene retreat is the perfect opportunity
to reach and interact with this affluent audience.

 TIME IN LOUNGE            WEALTH            OCCUPATION           GENDER           AUDIENCE AGE

    93%                   86%                 79%                78%                 68%
OF LOUNGE VISITS ARE   EARN A HOUSEHOLD    ARE PROFESSIONALS    ARE MALE AND       ARE BETWEEN THE
 OVER 30 MINUTES          INCOME OVER       OR HOLD SENIOR     22% ARE FEMALE     AGES OF 25 AND 54
                         $100,000 A YEAR     MANAGEMENT
                                               POSITIONS

Our 25 award-winning Air Canada Maple Leaf Lounges cater to every need of the affluent
traveller, through an unrivalled level of service, luxury, style, quality entertainment and
world-class amenities. These exclusive lounges see more than 4.5 million visitors annually.

Locations include Vancouver, Calgary, Edmonton, Saskatoon, Regina, Winnipeg, Toronto,
Ottawa, Montreal, Halifax, St. John’s, New York (LaGuardia), New Jersey (Newark),
Los Angeles, London (Heathrow), Paris and Frankfurt.

              Contact your sale representative for advertising opportunities.

                                                                                                      31 31
MAPLE LEAF LOUNGE

VIDEO NETWORK

The Video Network consists of two captivating 4K television screens in our highest traffic Maple
Leaf Lounges. Positioned in the most prominent areas, lounge patrons can enjoy a 60 minute loop
of Air Canada editorial content, partner content, and advertising. Ads can be targeted by lounge.

   •      YYZ DOMESTIC                                    CLOSING DATES
          Located facing the entrance of the
                                                          MONTH           AD CLOSING    MATERIAL DUE
          dining area, thereby reaching all guests
          accessing the food & beverage area.             JAN/FEB         Dec 2, 2020   Dec 9, 2020
                                                          MAR/APR         Feb 2, 2021   Feb 9, 2021
   •      YVR DOMESTIC                                    MAY/JUN         Apr 5, 2021   Apr 9, 2021
          Located next to the dining area thereby
                                                          JUL/AUG         Jun 2, 2021   Jun 9, 2021
          highly visible to guests accessing the
          food and beverage area and main lounge          SEP/OCT         Aug 3, 2021   Aug 9, 2021
          seating area.                                   NOV/DEC         Oct 1, 2021   Oct 8, 2021

                                                          *Subject to change

       CYCLE         Bi-monthly
       AD UNITS      :15s, :30s & :60s Video (No Sound)
       RATE (NET)    Available Upon Request

                                                                                                       32 32
CONTACT US

TORONTO                                               UNITED STATES                                       ASIA
60 Bloor Street West, Suite 601                       3 Columbus Circle, 18th Floor                       K A Z LIM
Toronto, ON, M4W 3B8                                  New York, NY, 10019 USA                             Sales Director, Asia
Telephone: 416.350. 2425 | Fax: 416.350. 2440                                                             kaz.lim@spafax.com
                                                      MARY R AE ESPOSITO
GENER AL ENQUIRIES                                    Media Sales Director, NYC
sales@aircanadaenroute.com                            646.278.6876 | maryrae.esposito@spafax.com          SOUTH AMERICA
                                                                                                          Av. Pdte. Kennedy 5757, Of-1601A
K AREN KEL AR                                                                                             Las Condes, Región Metropolitana, Chile,
Director of Client Ser vices & Brand Alliance         LONDON
416.434.9617 | karen.kelar@spafax.com                 The Pumphouse, 13-16 Jacob's Well Mews              FR ANCISCO A ZOC AR
                                                      London, UK, W1U 3DY                                 Director of Sales
RYSIA ADAM                                                                                                francisco.azocar@spafax.com
Senior National Account Manager                       TULLIA VIT TURI DI ESTE-LOCHR A
416.350.2448 | rysia.adam@spafax.com                  Head of Global Media & Brand Par tnerships
                                                      Luxur y & Lifestyle                                 MEXICO
MARY SHAW                                             Spafax                                              RIC ARDO TURNER
Senior Ad Production Manager                          m. +44.7825.041.545 | tullia.vitturi@spafax.com     rturner@myp.com.mx
416.350.2426 | mary.shaw@spafax.com
                                                      MIDDLE EAST
STEPHEN GER AGHT Y                                    Tiffany Tower 33rd Floor, Cluster W,
Ad Production Manager                                 JLT, Dubia, PO Box 62615
416.350.2435 | stephen.geraghty@spafax.com            United Arab Emirates

SUSAN PERL ANSKI                                      EDOUARD BERTHIER
Adver tising Sales Assistant                          Sales Director, Middle East
416.350. 2430 | susan.perlanski@spafax.com            +971 (0) 44 234 704 | edouard.berthier@spafax.com

FÉLIX L AURENCE
National Account Manager, Quebec and Eastern Canada
514.588.4533 | felix.laurence@spafax.com

WESTERN CANADA
JENNIFER WOOLCOMBE
Senior Account Manager, Western Canada
7 78.892. 2075 | jennifer.woolcombe@spafax.com

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