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MEDIA KIT 2020 The Pathologist empowers those involved in disease diagnostics to speak up for themselves and their profession. We give them a platform to discuss their This is an work, its advances and advantages, and the changing face of medicine and interactive document medical education. We present content in a conversational tone that makes it Please use the accessible to laboratory medicine professionals in any specialty, at any stage buttons to navigate of their careers, so that we can help pathologists become leaders, and pathology become a central part of the healthcare revolution.
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T STYLE S U B S TA NC E« WE LOVE WE INSIST ON WE EMBRACE WE OWN YOUR WE CRAFT WE CATER FOR ALL GREAT DESIGN EXCELLENCE A CHALLENGE CUSTOMERS’ DAY CONTENT TO OFFER PROFESSIONALS AN IMMERSIVE WORKING IN LIFE Understanding that a Whether in digital (adaptive Our ever-evolving portfolio Whether a quick coffee EXPERIENCE SCIENCES scientific mind is also a design), print (quality is driven by a highly break catch-up or a creative mind, we put a paper, perfect bound), video experienced and forward- deep dive into emerging By delving into the Our highly accessible content great deal of energy into (cutting-edge technology), thinking team. trends, an abundance motivations, challenges, attracts readers at all stages creating content that or webinars (robust of varied content across and aspirations of key of their careers and crosses inspires as well as informs. platforms), we strive for top Why? To offer you tailored multiple platforms hooks figures in the field, we help traditional application-based quality and collaborate with marketing campaigns that our audience into regular form a deeper connection boundaries. Why? To provide you with field-leading partners. match any goal or budget, engagement. with our audience and the perfect environment but always with unrivaled build solid loyalty. Why? To give you access to influence your target Why? To ensure that the service and support. Why? To give your to over 171,000 laboratory customers at their most quality of your company message the best possible Why? To give your professionals in diverse open-minded. and value of your brands is chance of being seen. message the best markets that span the full reflected through our possible chance of being range of purchasing power – entire portfolio. remembered. from consumables to complete systems to entire labs.
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T “This strategic alliance combines the strengths of ASCP, the world’s largest professional membership organization for pathologists and laboratory professionals, Official society partner of The Pathologist with Texere [publisher of The Pathologist], which is known for providing In August 2018, The Pathologist announced a ground-breaking partnership with highly accessible and premium content the American Society for Clinical Pathology (ASCP). ASCP is the world’s largest that attracts scientists and medical professional membership organization for pathologists and laboratory professionals, professionals from all walks of life, with over 100,000 members. The partnership will not only allow us to further breaking down barriers and connecting increase the visibility of The Pathologist – now an ASCP member benefit – but will readers to a whole new world.” also allow two passionate organizations to share combined knowledge on a truly global scale. ASCP CEO E. Blair Holladay, PhD, MASCP, SCT(ASCP)CM The Pathologist’s mission is to ensure that all international pathologists and laboratory medicine professionals have the opportunity to read, respond, and take part in the ongoing conversation about how the industry develops. This exclusive partnership between The Pathologist and ASCP will mean its members gain access to the critical information they need throughout their careers. By working with us, you will not only gain access to the world’s largest community of pathologists and lab professionals, but you will also become part of an exciting new venture with a reputation that exceeds the sum of its parts.
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T THE LARGEST AUDIENCE Click to IN LABORATORY MEDICINE learn more about our T O TA L readers Official society partner of The Pathologist 171,400 DISCIPLINE PLACE OF WORK Multidisciplinary (Molecular, Anatomic, Clinical, Research) 74,000 Hospital or Hospital Group 77,200 Clinical Pathology (or related disciplines) 37,000 Clinical (Non-Hospital) Laboratory 35,000 Anatomic Pathology (or related disciplines) 12,600 Contract or Reference Laboratory 17,200 Genetics, Genomics, or Molecular Pathology 12,000 Research or Academic Institution 7,0009 Forensic Pathology (or related disciplines) 4,700 Industry, Equipment, or Pharmaceutical 2,300 Academia 3,000 Government 2,100 Not Stated 28,100 Not Stated 30,700 JOB TITLE GEOGRAPHY OUR AUDIENCE HAVE THE FOLLOWING ANNUAL Pathologist, Lab Technologist/Technician 74,500 BUDGET FOR SUPPLIES CEO or Lab Director or Manager 40,300 Not involved North Final America purchasing authority Less than $25,000 in purchases 134,003 15% Hospital or Lab Administrator 15,200 $1,000,000 21% or more 27% 29% Resident or Trainee 12,300 23% EMEA $500,000 $25,000 to Researcher or Educator 1,800 30,535 to $999,999 25% $49,999 7% 35% Asia Pacific Share final 3% $250,000 to $499,999 27,300 purchasing 11% Not Stated Influence or recommend products 6,884 with approval others $50,000 to and services $99,999 4% $100,000 to $249,999 Publishers own data.
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T This calendar is subject to change Issue Close Featured Topic Key Features Bonus Distribution Chemistry and toxicology MEDLAB: Dubai, UAE, February 3 - 6 Jan Jan 15 Analytical Science in the Clinic Infectious disease USCAP Annual Meeting 2020: Los Angeles, USA, February 29 - March 5 Companion diagnostics Molecular Med TRI-CON: San Francisco, USA, March 1 - 4 Digital Pathology Asia: Dates to be confirmed Laboratory technology Molecular Med TRI-CON: San Francisco, USA, March 1 - 4 Feb Feb 12 Rise of the Biomarkers Cancer diagnostics European Oncology Convention: Birmingham, UK, March 17 - 18 Digital pathology Pathology Update RCPA: Sydney, Australia, March 20 - 22 Patient-centered care ECCMID: Paris, France, April 18 - 21 Mar Mar 10 Point-of-Care Testing Liquid biopsy AACR: San Diego, USA, April 24 - 27 Microbiology Clinical Virology Symposium (ASM): West Palm Beach, Florida, May 3 - 6 Molecular pathology AMP Europe: Milan, Italy, May 11 - 13 Apr Apr 8 Training the New Pathologist Outreach and advocacy European Congress on Digital Pathology (ECDP): Porto, Portugal, May 13 - 15 Pathology in industry International Society for Laboratory Hematology (ISLH): Melbourne, Australia, May 21 - 23 ASCO: Chicago, USA, May 29 - June 2 Digital Pathology & AI Congress: USA, Dates to be confirmed Personnel shortage CAP-ACP 2020: Halifax, Canada, June 6 - 9 May May 6 Veterinary Pathology Rare diseases European Society of Human Genetics (ESHG): Berlin, Germany, June 6 - 9 Parasitology EACR: Torino, Italy, June 17 - 20 ASM Microbe: Chicago, USA, June 18 - 22 New techniques Association of Pathology Chairs (APC): San Diego, USA, July 20 - 23 Jun Jun 3 A Wish List for the Lab Point-of-care testing American Academy of Clinical Chemistry (AACC) Annual Meeting: Chicago, USA, July 26 - 30 Endocrinology Microscopy and imaging American Academy of Clinical Chemistry (AACC) Annual Meeting: Chicago, USA, July 26 - 30 Jul Jul 8 The Art of Pathology Analytical science European Congress of Pathology (ECP): Glasgow, UK, August 29 - September 2 Training and education Precision Medicine: Past, Biomarker discovery American Society for Clinical Pathology Annual Meeting (ASCP): Austin TX, USA, September 9 - 11 Aug Aug 5 Forensic pathology ESMO 2020: Madrid, Spain, September 18 - 22 Present, and Future Cancer genetics World CDX: Dates to be confirmed College of American Pathologists (CAP20) Annual Meeting: Las Vegas, USA, October 10 - 13 –omics NSH Annual Symposium/Convention: Reno, USA, October 16 - 21 Sep Sep 2 The Power List Social media Pathology Visions: Orlando, Florida, October 18 - 20 Pediatric pathology Europe Biobank Week: Dates to be confirmed American Society of Human Genetics (ASHG): San Diego, USA, October 27 - 31 Royal College of Pathologists: International Pathology Day, London, UK , Dates to be confirmed Where Are All the New Neuropathology MEDICA: Dusseldorf, Germany, November 16 - 19 Oct Oct 7 Precision medicine NCRI Cancer Conference: Dates to be confirmed Recruits? Epigenetics Association of Molecular Pathology Annual Meeting (AMP): Vancouver, Canada, November 18 - 21 Digital Pathology: Early career Digital Pathology & AI Congress: London, UK, Dates to be confirmed Nov Nov 4 Immunology 62nd ASH Annual Meeting and Exposition: Dates to be confirmed Outside the Box Artificial intelligence The People You Can Rely On (A Laboratory Personnel Profile) Dec Dec 2 Histology The Precision Medicine World Conference 2021 (PMWC 2021): Dates to be confirmed Rapid Diagnostics Year in review
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T ADVERTISING A DV E RT I S I NG Print advertising is the most efficient means of generating the greatest WEBSITE amount of awareness within your target market while giving you complete control over your message and where it is delivered. W E B I NA R S Advertising shows your customers and potential customers that you are investing in your brand or product and that you are fully committed E M A I L DE L I V E RY to its success. Advertising amplifies the impact of every tactic in your strategy, building recall, familiarity, and trust. CON T E N T M A R K E T I NG Print reaches decision-makers. According to a recent media consumption study conducted by Cell Associates (market research organization of record for both Science and Nature), individuals who V I DEO PRODUCT ION S E RV ICE S had final purchasing authority or shared final approval were more likely to prioritize print media. M A R K E T I N T E L L IGE NC E Customers judge your message based not just on WHAT you say, but WHERE you say it. The S P OT L IG H T ON Pathologist has built its reputation on original, insightful, and journalism-led content for the research and medicine market. S OC I A L M E DI A Our team of illustrators and designers work hard to ensure that the original content, created and curated by our market-expert editors, is presented in the most engaging format possible, creating the ideal open- minded environment for your advertising investment.
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T WEBSITE A DV E RT I S I NG In 2019, thepathologist.com was completely redesigned to improve the WEBSITE reader experience and boost interaction with partner marketing. The redesign included overhaul of the layout and navigation of our W E B I NA R S content to boost ease of access and time on site – and to give our partners access to targeted marketing opportunities. E M A I L DE L I V E RY In conjunction with the redesign, thepathologist.com’s editorial and design CON T E N T M A R K E T I NG team adopted an “online first” strategy to publishing, with all content tailored and prioritized for our ever-growing V I DEO PRODUCT ION S E RV ICE S online audience. The Pathologist website is the go-to resource for M A R K E T I N T E L L IGE NC E your market, increasing exposure to your marketing message. S P OT L IG H T ON S OC I A L M E DI A Click here to find out more about opport unities available on our website
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T WEBINARS A DV E RT I S I NG Webinars continue to be the most effective lead-generation tool in WEBSITE The Pathologist’s portfolio. Webinars allow you to present content to a captive audience, on a subject of your choosing, while simultaneously collecting market research and detailed registration data that conforms to GDPR regulations. W E B I NA R S AU DIO W IT H S L I D E S E M A I L DE L I V E RY Now an industry standard, slide-based presentations with live or pre-recorded audio narration represent a cost-effective way to reach a targeted audience with your content. By using a maximum of 45 minutes for the presentation, CON T E N T M A R K E T I NG 15 minutes can be reserved for an interactive question and answer session. V IDE O W E B I N A R V I DEO PRODUCT ION S E RV ICE S Using video to communicate your message boosts engagement significantly. The example to the right features a Texere M A R K E T I N T E L L IGE NC E Publishing and GE Healthcare advisor discussing risk mitigation in biomanufacturing. S P OT L IG H T ON All video webinars include production, direction, equipment, post-production, and pre- and post- event project management. Click to watch S OC I A L M E DI A For a example WEB IN A R M A R K E T I N G full overview ar of our webin All webinars are promoted with a complete provided marketing campaign, including email, digital, services, the pport marketing su rmity and social media tactics. We recommend a nfo and GDPR co here marketing period of at least six weeks for please click optimum success.
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T EMAIL DELIVERY A DV E RT I S I NG Today, companies have more choice than ever when it comes to digital WEBSITE marketing tactics; however, email marketing remains an efficient method of reaching an already engaged audience and continues to drive significant results. According to the Direct Marketing Association, every W E B I NA R S $1 spent on email marketing generates $32 in revenue. E M A I L DE L I V E RY In addition to the significant return on investment, email marketing also provides the following: CON T E N T M A R K E T I NG • Instant access to a highly engaged global audience at a relatively low cost V I DEO PRODUCT ION S E RV ICE S • Targeted messages • Detailed metrics M A R K E T I N T E L L IGE NC E The Pathologist understands just how important email marketing is as part S P OT L IG H T ON of any campaign; that is why we have developed several deployment mechanisms that enable you S OC I A L M E DI A to reach your goals. Click here to learn about email s opportunitie ou available to y
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T CONTENT MARKETING A DV E RT I S I NG The Pathologist offers a creative and comprehensive content marketing service WEBSITE that supports you all the way from concept to delivery. Whether you are looking to position your company as a thought leader, educate the industry, gain endorsements for your products, or build the profile of your organization, we can W E B I NA R S guide you to the right content marketing product. Tactics available to you include print and online articles, video services, webinars, social media posts, eBook supplements, and more. E M A I L DE L I V E RY The Pathologist can help you achieve all of the following marketing goals: CON T E N T M A R K E T I NG • Drive more traffic to your site • Build brand awareness • Educate your customers V I DEO PRODUCT ION S E RV ICE S • Build trust • Build stronger relationships • Build credibility and authority M A R K E T I N T E L L IGE NC E • Position your business as an expert authority • Move buyers through the S P OT L IG H T ON journey quickly • Develop a valuable resource center on your website S OC I A L M E DI A • Improve SEO and online visibility Click here to • Improve lead quality we find out how • Create additional touchpoints with your achieve can help you target market ng goals your marketi • Provide value to potential customers before they ontent through the c even buy lutions marketing so • Increase your reach through sharing we offer
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T VIDEO PRODUCTION SERVICES A DV E RT I S I NG The Pathologist has developed a reputation for producing some of our WEBSITE industry’s most emotive and engaging video output. We use the latest technology and pair it with high-quality direction and post-production, W E B I NA R S with results that are clear to see. Our production teams have years of experience working with life E M A I L DE L I V E RY science organizations. We can operate in GMP environments, adhere to strict safety controls, and provide on-location editors to gather engaging content from your interviewees. CON T E N T M A R K E T I NG Our expert team can produce many compelling V I DEO PRODUCT ION S E RV ICE S video styles, including: • Corporate facility overviews M A R K E T I N T E L L IGE NC E • Product launches • Video webinars S P OT L IG H T ON • Interview series • High-quality B-roll footage for use in future videos S OC I A L M E DI A • Customer testimonials To see • Unique product examples and our offerings discover how n s ca video service k Click to help you, clic watch here showreel
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T MARKET INTELLIGENCE A DV E RT I S I NG Good decisions require good information. The Pathologist’s team of WEBSITE market research, content, social media, and data experts can provide your organization with actionable insight and intelligence – along with the data, analysis, and context to support it. W E B I NA R S Our market intelligence services include: E M A I L DE L I V E RY • Moderated focus groups • Market/practice reports CON T E N T M A R K E T I NG • Market potential evaluations • Executive reports and presentations V I DEO PRODUCT ION S E RV ICE S • Expert consultative advice on how to phrase questions; best M A R K E T I N T E L L IGE NC E terminology to yield best results • Incentive provision S P OT L IG H T ON • Intensive marketing (if required) • Data analysis and compilation S OC I A L M E DI A • Detailed reporting • Publication services
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T SPOTLIGHT ON A DV E RT I S I NG Working within a budget? Not sure where to start? Choose from WEBSITE either our seven- or twelve-month advertising packages and benefit from regular brand exposure and frequency in The Pathologist. Research has shown that customers need to see your offer at least W E B I NA R S seven times before they really notice it and start to take action.* Help your customers to remember you and stand out from the crowd with E M A I L DE L I V E RY regular marketing messages and positioning in The Pathologist. *Social Media Today, “Seven Touches: A Basic Marketing Principle in Action” (2013). CON T E N T M A R K E T I NG Available at: https://bit.ly/2k4nWGH. Accessed September 5, 2019. V I DEO PRODUCT ION S E RV ICE S 48 S p o t li g h t O n... S p o ns o r e d F e a tu r e 49 M A R K E T I N T E L L IGE NC E Spotlight on... Milestone’s RoseSTATION: Standardized FNA Technology WorkSTATION Rapid On-Site Evaluation (ROSE) is a service that cytopathology laboratories provide for patients and their physicians. Historically, there has never been a PATHpix XLS Stand Alone Gross Imaging System MarginMarker™ Sterile Ink The Global Standard For Visualize Pathology With the Hyperion™ Imaging S P OT L IG H T ON mobile unit for ROSE. Tissue Orientation System, powered by CyTOF® The RoseSTATION is Milestone’s Whether you are a novice or professional solution to arriving rapidly on-site with photographer, you can capture publication Surgeons use the MarginMarker sterile ink The Hyperion™ Imaging System, powered a standardized work platform containing quality macro images with the PATHpix kit to define margins of excised tissue while by CyTOF technology: simultaneous all tools required to accomplish this XLS. Designed with simplicity in mind, in the OR; the pathology lab receives a detection of up to 37 protein markers in important diagnostic task. you can control the camera via foot clearly marked specimen. Unlike suture or one tissue section using highly pure www.milestonemedsrl.com/product/ pedal, touchscreen or even your voice. metal tags, MarginMarker inks completely metal isotopes conjugated to antibodies. rosestation/ Our two step zoom and capture process makes imaging easy. www.virtusimaging.com/thepathologist define each margin plane, resulting in more accurate re-excisions and potentially lower recurrence. Please request a sample. Measure protein markers at subcellular resolution without spectral overlap or autofluorescence for a comprehensive view S OC I A L M E DI A Contact us at info@vectorsurgical.com of the tissue microenvironment. or see VectorSurgical.com www.fluidigm.com/applications/imaging- mass-cytometry FioNATM Fine Needle Grundium Ocus – Portable Patient Safety Aspiration Simulator Microscope Scanner Redefined with Signature Cassette Printer Diagnostic Cytopathology recently A monumental leap in personal digital concluded that “a realistic simulation pathology, Ocus is a precision tool The Signature Cassette Printer of Primera model, in combination with a standardized small and affordable enough to be on Technology significantly increases the training program with formal assessment every medical professional’s desk. It lab’s efficiency while helping to reduce methods is a valuable tool to teach FNA.” is truly portable and it can be brought the risk of specimen misidentification Learn more about FioNA and how she any where. Wireless connectiv it y by directly printing onto cassettes. It is improves training medical puncture and means telepathology is now possible available as a stand-alone, manual printer fine needle aspiration. practically anywhere on the planet. or as a completely automated system www.sawbones.com/fine-needle- Supports all workflows. consisting of a printer and a robotic picking aspiration-model-fiona.html www.grundium.com system called Autoloader. www.dtm-medical.eu
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T SOCIAL MEDIA A DV E RT I S I NG Social media is a powerhouse of the modern digital age. With almost WEBSITE 70 percent of smartphone users accessing social media, the targeting opportunities can be as broad or as specific as you require. W E B I NA R S Through detailed targeting capabilities, social media advertising can home in on individuals with very specific skill E M A I L DE L I V E RY sets to ensure you’re only paying for relevant impressions. CON T E N T M A R K E T I NG Looking for something a little more out-of-the-box? Social media allows V I DEO PRODUCT ION S E RV ICE S you to get truly creative with your marketing by giving you access to almost endless campaign M A R K E T I N T E L L IGE NC E opportunities that generate engagement with your S P OT L IG H T ON brand and foster brand loyalty. S OC I A L M E DI A To see examples and discover how dia our social me help services can e you, click her
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T Print Single Sponsored eBlasts Double Page Spread £7,850 App Note eBlast (Up to 6 App Notes) £5,217 Cover Position £5,250 Multimedia eBlast £5,217 Full Page £4,500 EDM (Electronic Direct Mailer) £5,217 1/2 Page £3,000 Targeted EDM POA 1/3 Page £2,250 Market Intelligence Surveys 1/4 Page £1,750 5 Questions £9,000 Bound Insert (1x Page) £9,000 10 Questions £10,500 Belly Band/Cover Tip £13,000 15 Questions £13,000 Content Marketing 20 Questions £16,000 Content Development (1x Page) £7,825 25 Questions £20,000 Content Development (2x Page) £11,500 Webinars eBooks POA Audio with Slides - Live or Pre-recorded £10,500 Supplements POA Video Webinar POA Example Spotlight On Video Production Services 7x 1/6th Page Insertions £2,000 Our video production service is tailored to each project. 12x 1/6th Page Insertions £2,500 Once we understand your specific production needs we can provide a cost. Full-Page Feature Page Insertion: £2,250 Texere Showreel POA Example Customer Testimonial POA Example Weekly eNewsletter Product Launch POA Example App Note/Product Profile/eShop/Webinar £1,350 Facility Overview POA Example Leaderboard £2,175 Exhibition Booth Interviews POA Example Footer Banner £1,750 Animation POA Example Midway Banner £2,175 Road Block £4,000 Social Media Contact your sales representative at The Pathologist for information on pricing. Website Display Advertising £2,250 App Note Hosting £1,750 Product Profile Hosting £1,550 t Please contac us for our The Pathologist’s full technical website laun new specifications in January 2 ched guide further detail019. For range of adv s on our ert opportunitieising s, click here.
OV E RV I E W ASCP AU DI E NC E CA L E N DA R P RODUC T S R AT ECA R D CON TAC T C O N TA C T Texere Publishing Limited, Booths Park 1, Chelford Road, Knutsford, Cheshire, WA16 8GS, UK Texere Publishing Inc. 175 Varick Street New York, NY 10014, USA Publisher Business Development Senior Business Development Editor Assistant Editor Tel UK: +44 (0) 1565 745 200 LEE NOYES Manager Executive North America MI C H A E L S C HU BERT LU KE TU RNER lee.noyes@texerepublishing.com SA LLY LO FT U S DANNY CROWE michael.schubert@texerepublishing.com luke.turner@texerepublishing.com Tel US: +1 646 876 0852 sally.loftus@texerepublishing.com danny.crowe@texerepublishing.com info@thepathologist.com www.thepathologist.com info@texerepublishing.com www.texerepublishing.com Search ‘The Pathologist’ Content Director Senior Vice President Project Manager Production Production R I CH WHITWORTH FEDRA PAVL O U - Webinars J O D Y FRYETT D AN MARR rich.whitworth@texerepublishing.com fedra.pavlou@texerepublishing.com LINDSEY VICKERS jody.fryett@texerepublishing.com dan.marr@texerepublishing.com lindsey.vickers@texerepublishing.com The Pathologist is a brand of Texere Publishing Limited
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