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MEDIA KIT 2020 - Texere Publishing Limited
MEDIA KIT 2020
The Pathologist empowers those involved in disease diagnostics to speak up
for themselves and their profession. We give them a platform to discuss their    This is an
 work, its advances and advantages, and the changing face of medicine and        interactive
                                                                                 document
medical education. We present content in a conversational tone that makes it
                                                                                 Please use the
accessible to laboratory medicine professionals in any specialty, at any stage   buttons to navigate
      of their careers, so that we can help pathologists become leaders,
      and pathology become a central part of the healthcare revolution.
MEDIA KIT 2020 - Texere Publishing Limited
OV E RV I E W                  ASCP                            AU DI E NC E               CA L E N DA R          P RODUC T S                  R AT ECA R D                  CON TAC T

STYLE                                                                                                                                                       S U B S TA NC E«

     WE LOVE                        WE INSIST ON                    WE EMBRACE                              WE OWN YOUR                   WE CRAFT                     WE CATER FOR ALL
   GREAT DESIGN                     EXCELLENCE                      A CHALLENGE                            CUSTOMERS’ DAY             CONTENT TO OFFER                  PROFESSIONALS
                                                                                                                                        AN IMMERSIVE                    WORKING IN LIFE
    Understanding that a       Whether in digital (adaptive     Our ever-evolving portfolio                Whether a quick coffee        EXPERIENCE                        SCIENCES
   scientific mind is also a      design), print (quality         is driven by a highly                       break catch-up or a
  creative mind, we put a      paper, perfect bound), video     experienced and forward-                  deep dive into emerging          By delving into the        Our highly accessible content
  great deal of energy into     (cutting-edge technology),            thinking team.                        trends, an abundance         motivations, challenges,     attracts readers at all stages
    creating content that           or webinars (robust                                                    of varied content across       and aspirations of key       of their careers and crosses
inspires as well as informs.   platforms), we strive for top     Why? To offer you tailored               multiple platforms hooks    figures in the field, we help   traditional application-based
                               quality and collaborate with      marketing campaigns that                 our audience into regular     form a deeper connection                boundaries.
Why? To provide you with          field-leading partners.        match any goal or budget,                       engagement.              with our audience and
 the perfect environment                                         but always with unrivaled                                                  build solid loyalty.         Why? To give you access
 to influence your target       Why? To ensure that the            service and support.                      Why? To give your                                           to over 171,000 laboratory
 customers at their most        quality of your company                                                   message the best possible      Why? To give your                professionals in diverse
       open-minded.            and value of your brands is                                                 chance of being seen.          message the best               markets that span the full
                                 reflected through our                                                                                 possible chance of being        range of purchasing power –
                                     entire portfolio.                                                                                      remembered.               from consumables to complete
                                                                                                                                                                           systems to entire labs.
MEDIA KIT 2020 - Texere Publishing Limited
OV E RV I E W         ASCP                 AU DI E NC E          CA L E N DA R       P RODUC T S          R AT ECA R D          CON TAC T

                                                                                            “This strategic alliance combines the
                                                                                            strengths of ASCP, the world’s largest
                                                                                            professional membership organization for
                                                                                            pathologists and laboratory professionals,
Official society partner of The Pathologist                                                 with Texere [publisher of The
                                                                                            Pathologist], which is known for providing
In August 2018, The Pathologist announced a ground-breaking partnership with                highly accessible and premium content
the American Society for Clinical Pathology (ASCP). ASCP is the world’s largest             that attracts scientists and medical
professional membership organization for pathologists and laboratory professionals,         professionals from all walks of life,
with over 100,000 members. The partnership will not only allow us to further                breaking down barriers and connecting
increase the visibility of The Pathologist – now an ASCP member benefit – but will          readers to a whole new world.”
also allow two passionate organizations to share combined knowledge on a truly
global scale.                                                                               ASCP CEO E. Blair Holladay, PhD, MASCP, SCT(ASCP)CM

The Pathologist’s mission is to ensure that all international pathologists and
laboratory medicine professionals have the opportunity to read, respond, and take
part in the ongoing conversation about how the industry develops. This exclusive
partnership between The Pathologist and ASCP will mean its members gain access
to the critical information they need throughout their careers. By working with us,
you will not only gain access to the world’s largest community of pathologists and
lab professionals, but you will also become part of an exciting new venture with a
reputation that exceeds the sum of its parts.
MEDIA KIT 2020 - Texere Publishing Limited
OV E RV I E W                    ASCP                                   AU DI E NC E                       CA L E N DA R             P RODUC T S                        R AT ECA R D                        CON TAC T

                                                                                                         THE LARGEST AUDIENCE
                                                                                                                                                                                                               Click to
                                                                                                          IN LABORATORY MEDICINE                                                                            learn more
                                                                                                                                                                                                             about our

                                                                                                                        T O TA L                                                                              readers

    Official society partner of The Pathologist
                                                                                                                          171,400
DISCIPLINE                                                                                                                   PLACE OF WORK

            Multidisciplinary (Molecular, Anatomic, Clinical, Research)                     74,000                                        Hospital or Hospital Group                                           77,200

                                                  Clinical Pathology (or related disciplines) 37,000                                                                   Clinical (Non-Hospital) Laboratory      35,000

                          Anatomic Pathology (or related disciplines)                      12,600                                                     Contract or Reference Laboratory                         17,200

                         Genetics, Genomics, or Molecular Pathology                        12,000                                              Research or Academic Institution                                7,0009

                   Forensic Pathology (or related disciplines)                               4,700                                         Industry, Equipment, or Pharmaceutical                               2,300

                  Academia                                                                   3,000                                         Government                                                           2,100

                                         Not Stated                                        28,100                                                                 Not Stated                                   30,700

JOB TITLE
                                                                                                                            GEOGRAPHY                                    OUR AUDIENCE HAVE THE
                                                                                                                                                                         FOLLOWING ANNUAL
              Pathologist, Lab Technologist/Technician                                      74,500
                                                                                                                                                                         BUDGET FOR SUPPLIES

                                                  CEO or Lab Director or Manager            40,300     Not involved
                                                                                                                                      North Final
                                                                                                                                             America
                                                                                                                                                  purchasing
                                                                                                                                                    authority
                                                                                                                                                                                                                      Less than $25,000
                                                                                                       in purchases
                                                                                                                                      134,003
                                                                                                                                    15%
                          Hospital or Lab Administrator                                     15,200                                                                      $1,000,000                           21%
                                                                                                                                                                        or more
                                                                                                                            27%                                                               29%

                        Resident or Trainee                                                 12,300
                                                                                                                                            23%
                                                                                                                                                     EMEA               $500,000                                             $25,000 to
               Researcher or Educator                                                        1,800
                                                                                                                                                     30,535             to $999,999
                                                                                                                                                                                                               25%
                                                                                                                                                                                                                               $49,999
                                                                                                                                                                                             7%

                                                                                                                              35%            Asia Pacific
                                                                                                                                                    Share final
                                                                                                                                                                           3% $250,000
                                                                                                                                                                           to $499,999
                                                                                            27,300                                                 purchasing                                        11%
                                       Not Stated                                                      Influence or
                                                                                                       recommend products                    6,884 with
                                                                                                                                                      approval
                                                                                                                                                        others
                                                                                                                                                                                                                      $50,000 to
                                                                                                       and services                                                                                                      $99,999
                                                                                                                                                                           4% $100,000 to $249,999

                                                                                                                                                                                                                   Publishers own data.
MEDIA KIT 2020 - Texere Publishing Limited
OV E RV I E W          ASCP                            AU DI E NC E                    CA L E N DA R       P RODUC T S                         R AT ECA R D                        CON TAC T

                                                                                                                                                                                 This calendar is subject to change
      Issue Close   Featured Topic                      Key Features                                   Bonus Distribution

                                                        Chemistry and toxicology                       MEDLAB: Dubai, UAE, February 3 - 6
Jan   Jan 15        Analytical Science in the Clinic    Infectious disease                             USCAP Annual Meeting 2020: Los Angeles, USA, February 29 - March 5
                                                        Companion diagnostics                          Molecular Med TRI-CON: San Francisco, USA, March 1 - 4

                                                                                                       Digital Pathology Asia: Dates to be confirmed
                                                        Laboratory technology                          Molecular Med TRI-CON: San Francisco, USA, March 1 - 4
Feb   Feb 12        Rise of the Biomarkers              Cancer diagnostics                             European Oncology Convention: Birmingham, UK, March 17 - 18
                                                        Digital pathology                              Pathology Update RCPA: Sydney, Australia, March 20 - 22

                                                        Patient-centered care                          ECCMID: Paris, France, April 18 - 21
Mar   Mar 10        Point-of-Care Testing               Liquid biopsy                                  AACR: San Diego, USA, April 24 - 27
                                                        Microbiology

                                                                                                       Clinical Virology Symposium (ASM): West Palm Beach, Florida, May 3 - 6
                                                        Molecular pathology                            AMP Europe: Milan, Italy, May 11 - 13
Apr   Apr 8         Training the New Pathologist        Outreach and advocacy                          European Congress on Digital Pathology (ECDP): Porto, Portugal, May 13 - 15
                                                        Pathology in industry                          International Society for Laboratory Hematology (ISLH): Melbourne, Australia, May 21 - 23
                                                                                                       ASCO: Chicago, USA, May 29 - June 2

                                                                                                       Digital Pathology & AI Congress: USA, Dates to be confirmed
                                                        Personnel shortage                             CAP-ACP 2020: Halifax, Canada, June 6 - 9
May   May 6         Veterinary Pathology                Rare diseases                                  European Society of Human Genetics (ESHG): Berlin, Germany, June 6 - 9
                                                        Parasitology                                   EACR: Torino, Italy, June 17 - 20
                                                                                                       ASM Microbe: Chicago, USA, June 18 - 22

                                                        New techniques                                 Association of Pathology Chairs (APC): San Diego, USA, July 20 - 23
Jun   Jun 3         A Wish List for the Lab             Point-of-care testing                          American Academy of Clinical Chemistry (AACC) Annual Meeting: Chicago, USA, July 26 - 30
                                                        Endocrinology

                                                        Microscopy and imaging                         American Academy of Clinical Chemistry (AACC) Annual Meeting: Chicago, USA, July 26 - 30
Jul   Jul 8         The Art of Pathology                Analytical science                             European Congress of Pathology (ECP): Glasgow, UK, August 29 - September 2
                                                        Training and education

                    Precision Medicine: Past,           Biomarker discovery                            American Society for Clinical Pathology Annual Meeting (ASCP): Austin TX, USA, September 9 - 11
Aug   Aug 5                                             Forensic pathology                             ESMO 2020: Madrid, Spain, September 18 - 22
                    Present, and Future                 Cancer genetics                                World CDX: Dates to be confirmed

                                                                                                       College of American Pathologists (CAP20) Annual Meeting: Las Vegas, USA, October 10 - 13
                                                        –omics                                         NSH Annual Symposium/Convention: Reno, USA, October 16 - 21
Sep   Sep 2         The Power List                      Social media                                   Pathology Visions: Orlando, Florida, October 18 - 20
                                                        Pediatric pathology                            Europe Biobank Week: Dates to be confirmed
                                                                                                       American Society of Human Genetics (ASHG): San Diego, USA, October 27 - 31

                                                                                                       Royal College of Pathologists: International Pathology Day, London, UK , Dates to be confirmed
                    Where Are All the New               Neuropathology                                 MEDICA: Dusseldorf, Germany, November 16 - 19
Oct   Oct 7                                             Precision medicine                             NCRI Cancer Conference: Dates to be confirmed
                    Recruits?                           Epigenetics                                    Association of Molecular Pathology Annual Meeting (AMP): Vancouver, Canada, November 18 - 21

                    Digital Pathology:                  Early career                                   Digital Pathology & AI Congress: London, UK, Dates to be confirmed
Nov   Nov 4                                             Immunology                                     62nd ASH Annual Meeting and Exposition: Dates to be confirmed
                    Outside the Box                     Artificial intelligence

                    The People You Can Rely On          (A Laboratory Personnel Profile)
Dec   Dec 2                                             Histology                                      The Precision Medicine World Conference 2021 (PMWC 2021): Dates to be confirmed
                    Rapid Diagnostics                   Year in review
MEDIA KIT 2020 - Texere Publishing Limited
OV E RV I E W       ASCP               AU DI E NC E     CA L E N DA R     P RODUC T S   R AT ECA R D              CON TAC T

ADVERTISING                                                                              A DV E RT I S I NG

Print advertising is the most efficient means of generating the greatest                 WEBSITE
amount of awareness within your target market while giving you
complete control over your message and where it is delivered.
                                                                                         W E B I NA R S
Advertising shows your customers and potential customers that you
are investing in your brand or product and that you are fully committed
                                                                                         E M A I L DE L I V E RY
to its success. Advertising amplifies the impact of every tactic in your
strategy, building recall, familiarity, and trust.
                                                                                         CON T E N T M A R K E T I NG
Print reaches decision-makers. According to a recent media
consumption study conducted by Cell Associates (market research
organization of record for both Science and Nature), individuals who                     V I DEO PRODUCT ION S E RV ICE S
had final purchasing authority or shared final approval were more
likely to prioritize print media.
                                                                                         M A R K E T I N T E L L IGE NC E

Customers judge your message based not just on
WHAT you say, but WHERE you say it. The                                                  S P OT L IG H T ON
Pathologist has built its reputation on original,
insightful, and journalism-led content for the
research and medicine market.                                                            S OC I A L M E DI A

Our team of illustrators and designers work hard to
ensure that the original content, created and curated
by our market-expert editors, is presented in the most
engaging format possible, creating the ideal open-
minded environment for your advertising investment.
MEDIA KIT 2020 - Texere Publishing Limited
OV E RV I E W     ASCP                   AU DI E NC E   CA L E N DA R   P RODUC T S   R AT ECA R D              CON TAC T

WEBSITE                                                                                A DV E RT I S I NG

In 2019, thepathologist.com was completely redesigned to improve the                   WEBSITE
reader experience and boost interaction with partner marketing.

The redesign included overhaul of the layout and navigation of our                     W E B I NA R S
content to boost ease of access and time on site – and to give our
partners access to targeted marketing opportunities.
                                                                                       E M A I L DE L I V E RY

In conjunction with the redesign,
thepathologist.com’s editorial and design                                              CON T E N T M A R K E T I NG
team adopted an “online first” strategy
to publishing, with all content tailored
and prioritized for our ever-growing                                                   V I DEO PRODUCT ION S E RV ICE S
online audience. The Pathologist
website is the go-to resource for
                                                                                       M A R K E T I N T E L L IGE NC E
your market, increasing exposure
to your marketing message.
                                                                                       S P OT L IG H T ON

                                                                                       S OC I A L M E DI A

                       Click here to
                      find out more
                   about opport
                                unities
                      available on
                      our website
MEDIA KIT 2020 - Texere Publishing Limited
OV E RV I E W          ASCP               AU DI E NC E             CA L E N DA R   P RODUC T S    R AT ECA R D              CON TAC T

WEBINARS                                                                                           A DV E RT I S I NG

Webinars continue to be the most effective lead-generation tool in                                 WEBSITE
The Pathologist’s portfolio. Webinars allow you to present content to a captive
audience, on a subject of your choosing, while simultaneously collecting market
research and detailed registration data that conforms to GDPR regulations.                         W E B I NA R S

AU DIO W IT H S L I D E S
                                                                                                   E M A I L DE L I V E RY
Now an industry standard, slide-based presentations with live or pre-recorded
audio narration represent a cost-effective way to reach a targeted audience with
your content. By using a maximum of 45 minutes for the presentation,                               CON T E N T M A R K E T I NG
15 minutes can be reserved for an interactive question and answer session.

V IDE O W E B I N A R                                                                              V I DEO PRODUCT ION S E RV ICE S

Using video to communicate your message boosts engagement
significantly. The example to the right features a Texere                                          M A R K E T I N T E L L IGE NC E
Publishing and GE Healthcare advisor discussing risk mitigation
in biomanufacturing.
                                                                                                   S P OT L IG H T ON
All video webinars include production, direction,
equipment, post-production, and pre- and post-
event project management.                                                               Click to
                                                                                        watch      S OC I A L M E DI A
                                                                   For a               example
WEB IN A R M A R K E T I N G
                                                              full overview
                                                                            ar
                                                             of our webin
All webinars are promoted with a complete                                provided
marketing campaign, including email, digital,             services, the pport
                                                            marketing su rmity
and social media tactics. We recommend a                                 nfo
                                                           and GDPR co here
marketing period of at least six weeks for                   please click
optimum success.
MEDIA KIT 2020 - Texere Publishing Limited
OV E RV I E W      ASCP               AU DI E NC E        CA L E N DA R    P RODUC T S   R AT ECA R D              CON TAC T

EMAIL DELIVERY                                                                            A DV E RT I S I NG

Today, companies have more choice than ever when it comes to digital                      WEBSITE
marketing tactics; however, email marketing remains an efficient
method of reaching an already engaged audience and continues to drive
significant results. According to the Direct Marketing Association, every                 W E B I NA R S
$1 spent on email marketing generates $32 in revenue.
                                                                                          E M A I L DE L I V E RY
In addition to the significant return on investment,
email marketing also provides the following:
                                                                                          CON T E N T M A R K E T I NG
• Instant access to a highly engaged
  global audience at a relatively
  low cost                                                                                V I DEO PRODUCT ION S E RV ICE S
• Targeted messages
• Detailed metrics
                                                                                          M A R K E T I N T E L L IGE NC E

The Pathologist understands just how
important email marketing is as part                                                      S P OT L IG H T ON
of any campaign; that is why we have
developed several deployment
mechanisms that enable you                                                                S OC I A L M E DI A
to reach your goals.
                                  Click here
                                    to learn
                                  about email
                                               s
                                 opportunitie
                                               ou
                                available to y
MEDIA KIT 2020 - Texere Publishing Limited
OV E RV I E W         ASCP                 AU DI E NC E        CA L E N DA R           P RODUC T S   R AT ECA R D              CON TAC T

CONTENT MARKETING                                                                                     A DV E RT I S I NG

The Pathologist offers a creative and comprehensive content marketing service                         WEBSITE
that supports you all the way from concept to delivery. Whether you are looking
to position your company as a thought leader, educate the industry, gain
endorsements for your products, or build the profile of your organization, we can                     W E B I NA R S
guide you to the right content marketing product. Tactics available to you include
print and online articles, video services, webinars, social media posts, eBook
supplements, and more.                                                                                E M A I L DE L I V E RY

The Pathologist can help you achieve all of the following marketing goals:
                                                                                                      CON T E N T M A R K E T I NG
• Drive more traffic to your site
• Build brand awareness
• Educate your customers                                                                              V I DEO PRODUCT ION S E RV ICE S
• Build trust
• Build stronger relationships
• Build credibility and authority                                                                     M A R K E T I N T E L L IGE NC E
• Position your business as an
  expert authority
• Move buyers through the                                                                             S P OT L IG H T ON
  journey quickly
• Develop a valuable resource center on
  your website                                                                                        S OC I A L M E DI A
• Improve SEO and online visibility
                                                                                 Click here to
• Improve lead quality                                                                       we
                                                                               find out how
• Create additional touchpoints with your                                                  achieve
                                                                             can help you
  target market                                                                           ng goals
                                                                             your marketi
• Provide value to potential customers before they                                          ontent
                                                                              through the c
  even buy                                                                                  lutions
                                                                              marketing so
• Increase your reach through sharing                                                we offer
OV E RV I E W      ASCP              AU DI E NC E      CA L E N DA R     P RODUC T S       R AT ECA R D              CON TAC T

VIDEO PRODUCTION SERVICES                                                                  A DV E RT I S I NG

The Pathologist has developed a reputation for producing some of our                       WEBSITE
industry’s most emotive and engaging video output. We use the latest
technology and pair it with high-quality direction and post-production,
                                                                                            W E B I NA R S
with results that are clear to see.

Our production teams have years of experience working with life                             E M A I L DE L I V E RY
science organizations. We can operate in GMP environments, adhere
to strict safety controls, and provide on-location editors to gather
engaging content from your interviewees.                                                    CON T E N T M A R K E T I NG

Our expert team can produce many compelling                                                 V I DEO PRODUCT ION S E RV ICE S
video styles, including:

• Corporate facility overviews                                                              M A R K E T I N T E L L IGE NC E
• Product launches
• Video webinars                                                                            S P OT L IG H T ON
• Interview series
• High-quality B-roll footage
  for use in future videos                                                                 S OC I A L M E DI A
• Customer testimonials             To see
• Unique product                 examples and
                                              our
  offerings                    discover how n
                                            s ca
                               video service
                                               k                                         Click to
                                 help you, clic                                          watch
                                      here                                              showreel
OV E RV I E W     ASCP               AU DI E NC E      CA L E N DA R     P RODUC T S   R AT ECA R D              CON TAC T

MARKET INTELLIGENCE                                                                     A DV E RT I S I NG

Good decisions require good information. The Pathologist’s team of                      WEBSITE
market research, content, social media, and data experts can provide
your organization with actionable insight and intelligence – along with
the data, analysis, and context to support it.                                          W E B I NA R S

Our market intelligence services include:
                                                                                        E M A I L DE L I V E RY

• Moderated focus groups
• Market/practice reports                                                               CON T E N T M A R K E T I NG
• Market potential evaluations
• Executive reports and
  presentations                                                                         V I DEO PRODUCT ION S E RV ICE S
• Expert consultative advice on
  how to phrase questions; best
                                                                                        M A R K E T I N T E L L IGE NC E
  terminology to yield best
  results
• Incentive provision                                                                   S P OT L IG H T ON
• Intensive marketing
  (if required)
• Data analysis and compilation                                                         S OC I A L M E DI A
• Detailed reporting
• Publication services
OV E RV I E W                    ASCP                                                        AU DI E NC E                                                                               CA L E N DA R                     P RODUC T S   R AT ECA R D              CON TAC T

SPOTLIGHT ON                                                                                                                                                                                                                              A DV E RT I S I NG

Working within a budget? Not sure where to start? Choose from                                                                                                                                                                             WEBSITE
either our seven- or twelve-month advertising packages and benefit
from regular brand exposure and frequency in The Pathologist.
Research has shown that customers need to see your offer at least                                                                                                                                                                         W E B I NA R S
seven times before they really notice it and start to take action.* Help
your customers to remember you and stand out from the crowd with
                                                                                                                                                                                                                                          E M A I L DE L I V E RY
regular marketing messages and positioning in The Pathologist.

*Social Media Today, “Seven Touches: A Basic Marketing Principle in Action” (2013).
                                                                                                                                                                                                                                          CON T E N T M A R K E T I NG
Available at: https://bit.ly/2k4nWGH. Accessed September 5, 2019.

                                                                                                                                                                                                                                          V I DEO PRODUCT ION S E RV ICE S

  48
        S p o t li g h t O n...                                                                                                                                                   S p o ns o r e d F e a tu r e  49

                                                                                                                                                                                                                                          M A R K E T I N T E L L IGE NC E
  Spotlight on...                  Milestone’s RoseSTATION:
                                   Standardized FNA

  Technology
                                   WorkSTATION

                                   Rapid On-Site Evaluation (ROSE) is a
                                   service that cytopathology laboratories
                                   provide for patients and their physicians.
                                   Historically, there has never been a
                                                                                PATHpix XLS Stand Alone
                                                                                Gross Imaging System
                                                                                                                            MarginMarker™ Sterile Ink
                                                                                                                            The Global Standard For
                                                                                                                                                                            Visualize Pathology
                                                                                                                                                                            With the Hyperion™ Imaging
                                                                                                                                                                                                                                          S P OT L IG H T ON
                                   mobile unit for ROSE.                                                                    Tissue Orientation                              System, powered by CyTOF®
                                      The RoseSTATION is Milestone’s            Whether you are a novice or professional
                                   solution to arriving rapidly on-site with    photographer, you can capture publication   Surgeons use the MarginMarker sterile ink       The Hyperion™ Imaging System, powered
                                   a standardized work platform containing      quality macro images with the PATHpix       kit to define margins of excised tissue while   by CyTOF technology: simultaneous
                                   all tools required to accomplish this        XLS. Designed with simplicity in mind,      in the OR; the pathology lab receives a         detection of up to 37 protein markers in
                                   important diagnostic task.                   you can control the camera via foot         clearly marked specimen. Unlike suture or       one tissue section using highly pure
                                   www.milestonemedsrl.com/product/             pedal, touchscreen or even your voice.      metal tags, MarginMarker inks completely        metal isotopes conjugated to antibodies.
                                   rosestation/                                 Our two step zoom and capture process
                                                                                makes imaging easy.
                                                                                www.virtusimaging.com/thepathologist
                                                                                                                            define each margin plane, resulting in more
                                                                                                                            accurate re-excisions and potentially lower
                                                                                                                            recurrence. Please request a sample.
                                                                                                                                                                            Measure protein markers at subcellular
                                                                                                                                                                            resolution without spectral overlap or
                                                                                                                                                                            autofluorescence for a comprehensive view
                                                                                                                                                                                                                                          S OC I A L M E DI A
                                                                                                                            Contact us at info@vectorsurgical.com           of the tissue microenvironment.
                                                                                                                            or see VectorSurgical.com                       www.fluidigm.com/applications/imaging-
                                                                                                                                                                            mass-cytometry

                                                                                FioNATM Fine Needle                         Grundium Ocus – Portable                        Patient Safety
                                                                                Aspiration Simulator                        Microscope Scanner                              Redefined with Signature
                                                                                                                                                                            Cassette Printer
                                                                                Diagnostic Cytopathology recently           A monumental leap in personal digital
                                                                                concluded that “a realistic simulation      pathology, Ocus is a precision tool             The Signature Cassette Printer of Primera
                                                                                model, in combination with a standardized   small and affordable enough to be on            Technology significantly increases the
                                                                                training program with formal assessment     every medical professional’s desk. It           lab’s efficiency while helping to reduce
                                                                                methods is a valuable tool to teach FNA.”   is truly portable and it can be brought         the risk of specimen misidentification
                                                                                Learn more about FioNA and how she          any where. Wireless connectiv it y              by directly printing onto cassettes. It is
                                                                                improves training medical puncture and      means telepathology is now possible             available as a stand-alone, manual printer
                                                                                fine needle aspiration.                     practically anywhere on the planet.             or as a completely automated system
                                                                                www.sawbones.com/fine-needle-               Supports all workflows.                         consisting of a printer and a robotic picking
                                                                                aspiration-model-fiona.html                 www.grundium.com                                system called Autoloader.
                                                                                                                                                                            www.dtm-medical.eu
OV E RV I E W     ASCP                AU DI E NC E     CA L E N DA R   P RODUC T S   R AT ECA R D              CON TAC T

SOCIAL MEDIA                                                                          A DV E RT I S I NG

Social media is a powerhouse of the modern digital age. With almost                   WEBSITE
70 percent of smartphone users accessing social media, the targeting
opportunities can be as broad or as specific as you require.
                                                                                      W E B I NA R S

Through detailed targeting capabilities, social media advertising
can home in on individuals with very specific skill                                   E M A I L DE L I V E RY
sets to ensure you’re only paying for relevant
impressions.
                                                                                      CON T E N T M A R K E T I NG

Looking for something a little more
out-of-the-box? Social media allows                                                   V I DEO PRODUCT ION S E RV ICE S
you to get truly creative with your
marketing by giving you access
to almost endless campaign                                                            M A R K E T I N T E L L IGE NC E
opportunities that generate
engagement with your                                                                  S P OT L IG H T ON
brand and foster
brand loyalty.
                                                                                      S OC I A L M E DI A
                      To see
                   examples and
                   discover how
                                 dia
                  our social me
                                help
                  services can
                                  e
                    you, click her
OV E RV I E W                     ASCP                   AU DI E NC E                               CA L E N DA R                         P RODUC T S   R AT ECA R D   CON TAC T

Print                                                    Single Sponsored eBlasts
Double Page Spread                         £7,850        App Note eBlast (Up to 6 App Notes)                          £5,217
Cover Position                             £5,250        Multimedia eBlast                                            £5,217
Full Page                                  £4,500        EDM (Electronic Direct Mailer)                               £5,217
1/2 Page                                   £3,000        Targeted EDM                                                  POA
1/3 Page                                   £2,250
                                                         Market Intelligence Surveys
1/4 Page                                   £1,750
                                                         5 Questions                                                  £9,000
Bound Insert (1x Page)                     £9,000
                                                         10 Questions                                                £10,500
Belly Band/Cover Tip                       £13,000
                                                         15 Questions                                                £13,000
Content Marketing                                        20 Questions                                                £16,000
Content Development (1x Page)              £7,825        25 Questions                                                £20,000
Content Development (2x Page)              £11,500
                                                         Webinars
eBooks                                      POA
                                                         Audio with Slides - Live or Pre-recorded                   £10,500
Supplements                                 POA
                                                         Video Webinar                                            POA Example
Spotlight On
                                                         Video Production Services
7x 1/6th Page Insertions                   £2,000
                                                         Our video production service is tailored to each project.
12x 1/6th Page Insertions                  £2,500        Once we understand your specific production needs we can provide a cost.
Full-Page Feature Page Insertion:          £2,250        Texere Showreel                                         POA Example
                                                         Customer Testimonial                                    POA Example
Weekly eNewsletter
                                                         Product Launch                                          POA Example
App Note/Product Profile/eShop/Webinar     £1,350
                                                         Facility Overview                                       POA Example
Leaderboard                                £2,175
                                                         Exhibition Booth Interviews                             POA Example
Footer Banner                              £1,750
                                                         Animation                                               POA Example
Midway Banner                              £2,175
Road Block                                 £4,000        Social Media
                                                         Contact your sales representative at The Pathologist for information on pricing.
Website
Display Advertising                        £2,250
App Note Hosting                           £1,750
Product Profile Hosting                    £1,550

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                                           The
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                                   website laun new                                            specifications
                                 in January 2 ched                                                  guide
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                                      click here.
OV E RV I E W                        ASCP                                   AU DI E NC E                            CA L E N DA R                         P RODUC T S                        R AT ECA R D           CON TAC T

                                                                                                                                                                                                 C O N TA C T
                                                                                                                                                                                                 Texere Publishing Limited,
                                                                                                                                                                                                 Booths Park 1, Chelford Road, Knutsford,
                                                                                                                                                                                                 Cheshire, WA16 8GS, UK

                                                                                                                                                                                                 Texere Publishing Inc.
                                                                                                                                                                                                 175 Varick Street
                                                                                                                                                                                                 New York, NY 10014, USA

            Publisher                   Business Development                 Senior Business Development                          Editor                        Assistant Editor                 Tel UK: +44 (0) 1565 745 200
           LEE NOYES                          Manager                          Executive North America                  MI C H A E L S C HU BERT                  LU KE TU RNER
    lee.noyes@texerepublishing.com           SA LLY LO FT U S                       DANNY CROWE                      michael.schubert@texerepublishing.com   luke.turner@texerepublishing.com    Tel US: +1 646 876 0852
                                         sally.loftus@texerepublishing.com     danny.crowe@texerepublishing.com

                                                                                                                                                                                                 info@thepathologist.com

                                                                                                                                                                                                 www.thepathologist.com

                                                                                                                                                                                                 info@texerepublishing.com

                                                                                                                                                                                                 www.texerepublishing.com

                                                                                                                                                                                                 Search ‘The Pathologist’
      Content Director                  Senior Vice President                      Project Manager                             Production                           Production
     R I CH WHITWORTH                        FEDRA PAVL O U                           - Webinars                             J O D Y FRYETT                         D AN MARR
  rich.whitworth@texerepublishing.com   fedra.pavlou@texerepublishing.com         LINDSEY VICKERS                       jody.fryett@texerepublishing.com      dan.marr@texerepublishing.com

                                                                              lindsey.vickers@texerepublishing.com

The Pathologist is a brand of
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