MEDIA KIT 2020 - MINDFOOD
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MiNDFOOD MEDIA KIT 2020 MEDIA KIT 2020
MiNDFOOD MEDIA KIT 2020 WELCOME “Our goal is to make readers think, while accessing our content across our multimedia platform channels.” MiNDFOOD is an integrated media brand, delivering local and international content across a range of platforms. Smart Thinking is at the core of MiNDFOOD, attracting a highly engaged consumer, with a high disposable income and varied interests. MiNDFOOD’s nine editorial pillars of Health, Community, Culture, Beauty, Style, Décor, Travel, Food and Drink, engage the reader and introduce a world of intelligent content. MiNDFOOD’s dedicated audience can be reached across a range of multimedia platforms. MiNDFOOD offers advertisers fully integrated campaigns, targeted and tailored for specific brands, products and reach. MICHAEL McHUGH EDITOR-IN- CHIEF
MiNDFOOD MEDIA KIT 2020
COMMUNITY CULTURE HEALTH
OUR CHAPTERS
MiNDFOOD content is divided into nine sections: Community, Culture, Health,
Beauty, Style, Décor, Travel, Food and Drink, as well as Puzzles, Culture Club,
Competitions & more, plus a page pointing to further content at MiNDFOOD.com.
BEAUTY STYLE DÉCOR
TRAVEL FOOD DRINK
MiNDFOOD MEDIA KIT 2020 OUR PLATFORMS Our readers discover MiNDFOOD across a range of media platforms 24 hours a day. From the tactile turn of a page of the magazine, to MiNDFOOD.com, to the instant daily recipe, Facebook, Twitter, Instagram posts and events, MiNDFOOD comes alive through a range of media platforms.
MiNDFOOD MEDIA KIT 2020
THE MAGAZINE
MiNDFOOD Magazine frequency is 11 issues MAGAZINE FREQUENCY
per year (plus biannual titles, MiNDFOOD 11 issues per year
STYLE, and MiNDFOOD DÉCOR, in the New
Zealand marketplace). Ranged nationally across MONTHLY PRINT RUN
all supermarket, newsagents and airport stores, 65,000
MiNDFOOD magazine has almost 20% of its
circulation in subscriptions. Printed on thick
CORE DEMOGRAPHIC 25-59
118gsm paper stock and a 350gsm cover stock,
the magazine welcomes readers with a beautiful 79% Female 21% Male
design, using images that jump off the page.
There is a section of matte stock at the back for AVERAGE HOUSEHOLD INCOME
all the puzzle and colouring-in pages. The cover $116.4K
is a satin stock, and as readers have said “When I
first open up MiNDFOOD I find myself stroking NATIONAL HOUSEHOLD INCOME
the cover, I just love the feel of it.” The magazine 21% higher than the
engages the reader through a clean, modern national average
design and journalism that makes readers think
about their own lives and those around them.
International and local content gives the reader
the best in Smart Thinking.
Source: Nielsen Media CMI July 2016 - June 2017
MiNDFOOD MEDIA KIT 2020
READER PROFILE
MiNDFOOD is an integrated media brand, delivering local and international content across a range of platforms. The brand is built around the core editorial platforms of
Community, Culture, Health, Beauty, Style, Decor, Travel, Food and Drink. Readers can access content across a wide range of multimedia platforms: MiNDFOOD.com, Facebook,
Instagram, Pinterest, Twitter and the monthly magazine. Smart Thinking is at the core of MiNDFOOD.
THE AVERAGE AGE OF THE MINDFOOD READER IS 45
10-19 6%
$116.4k 58%
ARE MORE LIKELY TO BE THE
AVERAGE MAIN HOUSEHOLD SHOPPER
ANNUAL INCOME
20-29 14% THAN THE NATIONAL AVERAGE
67% 46%
30-39 15%
40-49 23% OF MINDFOOD READERS OF READERS HAVE CHILDREN
OWN THEIR OWN HOME LIVING AT HOME
50-59 25%
60-69 16%
79% 21% 60% TERTIARY
FEMALE MALE EDUCATED
75+ 2% READERSHIP PROFILE
Source: Nielson Media CMI July 2015-June2016
MiNDFOOD MEDIA KIT 2020
READER INSIGHTS
SHOPPING HEALTH BEAUTY TRAVEL FOOD & DRINK
51%
Enjoy shopping for clothes
58%
Make an effort to eat
30%
Wear make-up every day
54%
Are intending to making a
58%
Agree they like to try new
and other personal items 5+ serves of fruit and trip overseas in the next types of foods
vegetables a day 12 months
32% 57% 57%
Like to use products derived 44% 49%
Agree that going shopping is from nature Choose to pay more for top
a favourite pastime Believe food should be Are likely to go on quality food
additive free indulgent, high-end luxury
42% 58% 44% and pampering holidays
33%
are prepared to pay more for
fairtrade products Are concerned about the
amount of sugar in
Are prepared to pay more for
better quality products 59%
Like holidays where they
Choose to pay more for
premium quality wine
65%
their diet
30% can experience the local
culture
51%
Have savings or investments 56%
Buy household products
Prefer to buy beauty products
where they get expert advice
95% Are prepared to pay more
for free-range produce
13%
Intend to purchase/sell
that won’t pollute the
environment
40%
Like to use products that
Stated personal rather
than business as their
main reason for travel in
the last 12 months 44%
a house/flat in the next reduce the signs of ageing Like reading new recipes
12 months and trying them out
Source: Nielson Media CMI July 2014-June2015
MiNDFOOD MEDIA KIT 2020
ADVERTISING RATES
SPECIFICATIONS & DEADLINES
DEADLINES & ON-SALE DATES PRINT RATES
MAR APR MAY JUN JUL AUG/SEP OCT NOV DEC JAN/FEB
DEADLINES ADVERTISEMENT RATE
2020 2020 2020 2020 2020 2020 2020 2020 2020 2021
ADVERTISING MATERIAL 10-Jan 7-Feb 13-Mar 10-Apr 8-May 3-Jul 14-Aug 11-Sep 16-Oct 27-Nov DOUBLE PAGE SPREAD $14,750 + GST
ADVERTISING BOOKING 8-Jan 5-Feb 11-Mar 8-Apr 6-May 1-Jul 12-Aug 9-Sep 14-Oct 25-Nov FULL PAGE $7,500 + GST
ADVERTORIAL BOOKING 13-Dec 24-Jan 28-Feb 27-Mar 24-Apr 19-Jun 31-Jul 28-Aug 2-Oct 13-Nov HALF PAGE (H/V) $4,300 + GST
CANCELLATION 13-Dec 10-Jan 14-Feb 13-Mar 10-Apr 5-Jun 17-Jul 14-Aug 18-Sep 30-Oct THIRD PAGE (H/V) $2,860 + GST
INSIDE FRONT COVER, DPS $17,700 + GST
ON-SALE DATE 6-Feb 5-Mar 9-Apr 7-May 4-Jun 30-Jul 10-Sep 15-Oct 12-Nov 24-Dec OUTSIDE BACK COVER $9,000 + GST
Print rates exclude GST and are in AUD.
Co-created content and advertorials will be quoted separately.
MiNDFOOD MEDIA KIT 2020
E-NEWSLETTER
MiNDFOOD sends out 360,000+ e-newsletters each week to an ever increasing opt-in database.
Advertising is available across these e-newsletters. E-newsletters allow us to drive exposure to a
brand campaign instantly and drive traffic to nominated websites.
360,000+
E-NEWSLETTERS
SENT EACH WEEK
WEEKLY
MiNDFOOD
DAILY
RECIPE 31K+ 17.64%
SUBSCRIBERS
47K+
SUBSCRIBERS
MAILED EVERY DAY OPEN RATE (15K+ AUSTRALIAN
(12K+ AUSTRALIAN SUBSCRIBERS)
SUBSCRIBERS)
MiNDFOOD
15K+ 16.32%
STYLE
& DÉCOR
SUBSCRIBERS OPEN RATE
16.78%
OPEN RATE
MAILED THURSDAY
ADVERTISEMENT
DAILY RECIPE E-NEWSLETTER LEADERBOARD, MREC OR CONTENT
RATE
$500 (Aust. subscribers only)
Schedule
MONDAY
WEEKLY E-NEWSLETTER LEADERBOARD, MREC OR CONTENT $750 (Aust. subscribers only) WEEKLY MENU PLANNER
WEDNESDAY
STYLE & DÉCOR E-NEWSLETTER LEADERBOARD, MREC OR CONTENT $500 (Aust, NZ & Intl. subscribers) HEALTH UPDATE
FRIDAY
• P rices exclude GST. NEWS ROUND-UP
• D eadlines – Material is required two weeks prior to advertisement going live.
MiNDFOOD MEDIA KIT 2020 E-NEWSLETTERS MiNDFOOD SENDS OVER 370,000 E-NEWSLETTERS EACH WEEK ON A RANGE OF TOPICS. MONDAY MiNDFOOD Weekly Menu Planner WEDNESDAY MiNDFOOD Health Update THURSDAY MiNDFOOD STYLE and Décor News FRIDAY MiNDFOOD News Round-Up MiNDFOOD DAILY RECIPE Our Food Director and online team produce a Daily Recipe newsletter which is also amplified across social media and the MiNDFOOD.com homepage.
MiNDFOOD MEDIA KIT 2020
MiNDFOOD.com
Smart Thinking content is produced across the MiNDFOOD media platforms throughout the day to offer readers a stimulating and
interactive complement to the magazine. In addition to editorial, mindfood.com features a range of galleries, videos and podcasts.
A rich media experience adds an extra dimension in bringing brands to the MiNDFOOD audience. Mindfood.com offers a mobile
compatible site.
432,075
PAGE VIEWS PER MONTH
159,345
AVERAGE UNIQUE BROWSERS
2.71
PAGES PER SESSION
DIGITAL RATES MiNDFOOD.COM
ADVERTISEMENT RATE
2.5mins
LEADERBOARD (ON HOMEPAGE OR SPECIFIC CATEGORY PAGE) $30 cpm
MiNDFOOD.com DEADLINES
MREC (ON HOMEPAGE OR SPECIFIC CATEGORY PAGE) $30 cpm Same as print advertisements, please refer to page 8.
SKINS (HOMEPAGE ONLY) $60 cpm •P rices exclude GST. AVERAGE TIME ON SITE
•M inimum 10,000 page impressions bookings.
EDITORIAL POST $1,500 • u rl link through to nominated website.
•A dvertisement can be animated.
Statistics from November 2016MiNDFOOD MEDIA KIT 2020
SOCIAL MEDIA
MiNDFOOD manages a suite of highly dynamic and fast-growing social media
platforms, used to drive traffic to mindfood.com and spotlight news relating to the
core MiNDFOOD pillars. All staff at MiNDFOOD are involved across the range of
social media platforms, bringing the best and most relevant content and showcasing
client products, new information and updates. MiNDFOOD consumers are active
participants and are engaged with content, commenting, liking and sharing with their
own communities.
278KFOLLOWERS
24K
FOLLOWERS
FACEBOOK INSTAGRAM
facebook.com/mindfoodmag @mindfoodmag
The MiNDFOOD Facebook page Daily posts featuring photography
is a highly dynamic distributor of from around the world, as well as
content. Articles that go live on recipe images and inspirational
mindfood.com get posted on the quotes.
MiNDFOOD Facebook page.
6.9K
FOLLOWERS
5K
FOLLOWERS
TWITTER PINTEREST
@mindfood_mag pinterest.com/mindfoodmag
SOCIAL MEDIA RATE
Official tweets on the latest Vision boards to inspire
FACEBOOK POST $1,500 + GST happenings at MiNDFOOD MiNDFOOD readers.
magazine and website.
INSTAGRAM POST $500 + GST
• Minimum $500 boost.
• D eadlines – Material is required 2 weeks prior to activity being posted.MiNDFOOD MEDIA KIT 2020
iPAD
SWIPE YOUR WAY TO SMART THINKING
Launched in 2012 and awarded the Best App two years running by the Apple Store, the MiNDFOOD app provides a platform that perfectly integrates MiNDFOOD content. In
addition to editorial, the app is a media rich experience, with video, podcasts and galleries embedded throughout. There are opportunities for app sponsorship through integrated
advertising campaigns.
99,439
TOTAL APP DOWNLOADS
2,485
ISSUE DOWNLOADS PER MONTH
iPAD RATES RATE
FULL PAGE ONLY $1,000 + GST
• Deadlines – Same as print deadlines, please refer to page 8.MiNDFOOD MEDIA KIT 2020 INTEGRATED CONTENT THE MiNDFOOD CREATIVE TEAM PRODUCES EDITORIAL CONTENT, CAMPAIGN IMAGERY, PACKAGING, RECIPE DEVELOPMENT AND VIDEO CONTENT. PHOTO SHOOTS RECIPE DEVELOPMENT Art directed by MiNDFOOD, striking MiNDFOOD is renowned for in-season, and beautiful shoots are created through easy-to-make recipes curated by Food close consultation with the client. Director, Michelle McHugh. BEAUTY CLUB VIDEO CONTENT Our Beauty Editor, Nicole Saunders, MiNDFOOD works with a talented puts the best skincare, make-up and team of creative videographers to fragrances to the test, creating produce engaging content for multiple multi-platform, engaging content. platforms. ADVERTORIAL CREATION DIGITAL CONTENT The MiNDFOOD integration team will Our Digital Team generates engaging, work with clients to create branded Smart Thinking content developed to editorial content across MiNDFOOD brief, amplified across MiNDFOOD platforms. social networks. EVENTS MiNDFOOD produces a range of fully integrated events for clients throughout the country – from reader dinners to intimate beauty launches. Hosted by Editor-in-Chief, Michael McHugh, or STYLE and Beauty Editor, Nicole Saunders, MiNDFOOD events attract highly engaged readers with high disposable incomes and varied interests. We offer clients a bespoke package, targeted and tailored for specific engagement and results.
MiNDFOOD MEDIA KIT 2020
ADVERTORIALS MiNDFOOD extra
MiNDFOOD creates bespoke solutions for clients and can create any style of advertorial to Our portfolio of advertisers brings you the best buys this month. The
meet your campaign objectives. The look and feel can range from editorial to straight branding. MiNDFOOD Extra page in the magazine is divided into sections.
Advertorials are a perfect way to integrate with a particular issue’s editorial to achieve cut Each placement includes a product description, a product image and
through to the reader. company website.
MiNDFOOD PROMOTION
PURE PERFECTION BOSS OF THE BARBECUE PROTECT YOUR SKIN
The rarest of the rare, PURITI’s ultra-premium Enhance your culinary game and really wow the Sun damage is the number-one cause of skin
Grand Cru UMF 30+ Manuka Honey is the crowd with Escea’s brand-new EK Series outdoor ageing – and that’s why you need O Cosmedics’
epitome of luxury. Independently certified and cooking fire. Boasting an Ember Generator, 13-point Mineral Pro SPF30+. This ultra-lightweight, fast-
tested to stringent quality and purity standards, adjustable cooking plates, grills and meat hooks, it absorbing daily moisturiser and mineral sunscreen
PURITI has once again raised the bar for your comes with all you need to achieve a meat lover’s provides UVA and UVB protection – a daily must in
favourite spread. RRP $2,195. puriti.com feast. RRP from $7,495. escea.com/ek-series our harsh climate. RRP $73. ocosmedics.co.nz
MiNDFOODEXTRA
The best buys this month from our portfolio of advertisers.
THE SWEETEST THING
The quest for the nectar of youth has taken a delicious turn with the skincare range from
BeeBio that fights the signs of ageing with manuka honey as its star ingredient.
B
eeBio’s range of anti-ageing products is a deliciously luxurious burst of freshness for your skin. Made PRESERVATION
using a collection of the finest natural ingredients – including 16+ (superior rating) medical-grade BeeBio’s new campaign
manuka honey, bee venom and pure royal jelly – the products are formulated with potent active images (opposite page)
botanicals, all sourced from New Zealand, to ensure the best results. A natural preservative, antibiotic, come courtesy of talented
antioxidant and moisturiser, medical-grade manuka honey is a powerful force in anti-ageing. A key component artist Blake Little, whose
of the BeeBio range, manuka honey delivers results while improving the long-term health of your skin. “Preservation” series saw
BeeBio’s range is about quality, not quantity, with the products chosen and developed with scientific models coated in honey.
care – exact ingredient quantities are used to ensure efficacy. This commitment to the best means that Original and eye-catching,
every product is genuinely special. the series reflects BeeBio’s
ethos when it comes to
NEW FOR 2016 skincare: preserving skin
BeeBio’s new Nectar V Shaping Serum is a powerful formulation of ingredients that are pure indulgence for health and enhancing
your skin. The key component, manuka honey, is combined with New Zealand ponga fern; lemon, lime and natural beauty.
CLEANING UP IN THE SWIM BEST BURGERS
rosewood oil; and grapeseed extract – all ideal for lifting and firming the skin and helping to contour the face Ecostore is the first NZ brand to launch a 100 per This year’s Moontide collection showcases the Angel Bay will make your summer barbecues a lot
and neck. Light and highly absorbent, the new Nectar V Shaping Serum works fast to reduce fine lines and cent ocean waste plastic bottle, meaning they are brand’s drive to combine comfort, fit and modern easier and more delicious with their gourmet range
wrinkles, leaving your skin looking radiant, smooth and toned. The special formulation has been developed removing over half a tonne of plastic waste from our design to suit every woman. Form-enhancing new of burger patties and meatballs. Made from New
to work wonderfully on the skin of the neck and upper chest. Launched in March, the Nectar V will be oceans. Available from supermarkets nationwide, shapes bring body confidence to the latest looks Zealand beef and lamb, they’re mouth-wateringly
closely followed by a series of mud masks. the bottles will be released with a limited-edition – and Moontide continues to set the benchmark delicious, and are available now in the freezer of all
hand wash. RRP $5.99. ecostore.co.nz for fit, fashionability and quality. moontide.com good supermarkets. RRP $11.50. angelbay.co.nz
ADVERTORIAL RATES MiNDFOOD EXTRA
Based on the equivalent size advertising rates (please refer to page 8) plus an additional fee for RATE $1,200 + GST
copy creation/editing and page design. POA.
•D
eadlines – Advertorial deadlines are outlined on page 8..
• D eadlines – Advertorial deadlines are outlined on page 8..MiNDFOOD MEDIA KIT 2020
CUSTOM VIDEO CREATION HOLLYWOOD
FOREIGN PRESS
There are multiple opportunities where
products can be seamlessly integrated
Generating engaging, Smart Thinking content, which includes how-to material, from the source, Q&As and recipes. into editorial content, both through
MiNDFOOD creates the content and the video, this can be pushed out through the MiNDFOOD channels and/or used the MiNDFOOD magazine and the
by the client independently. MiNDFOOD channels include mindfood.com, Facebook, YouTube as well as our weekly MiNDFOOD digital and social multimedia
e-newsletters (please refer to rates on page 11). platforms. For example:
MINDFOOD COOKING DEMO MiNDFOOD FROM THE SOURCE MiNDFOOD HOLLYWOOD INTERVIEWS
MiNDFOOD is part of the Hollywood
Foreign Press with our LA-based writer
Michele Manalis, who since launch has
written exclusively and interviewed the
celebrities you see on the MiNDFOOD cover.
MiNDFOOD not only interviews a range of
celebrities each month but also videos them
on MiNDFOOD TV. There is opportunity
for clients to work alongside MiNDFOOD
with these interviews.
REACH REACH REACH
7,344,066 1,689,769 169,383
VIEWS VIEWS VIEWS
249,000 40,000 13,900
SHARES SHARES SHARES
750 26 December 2015
89
13 January 2016
3
2 March 2016
CUSTOM VIDEO RATES
Please contact your account manager for rates, which are POA.
• D eadlines – TBA, dependent on activity, location etc.MiNDFOOD MEDIA KIT 2020
RECIPE DEVELOPMENT
Recipes are created by MiNDFOOD’s Food Director and are triple tested. Recipes showcase the client’s products and inspire readers to engage with MiNDFOOD and the client’s
brands. Recipes can be used independently of MiNDFOOD or the client can pay to feature the recipe in an issue of MiNDFOOD, on mindfood.com, in an E-newsletter and/or
through the MiNDFOOD social media channels. Recipe development is POA. Clients can choose recipe only, or with images and accompanying video.
mindfood promotion
great grains
these spanish-inspired arancini are a delicious way to
enjoy new easy-to-prepare nutritious sunrice steamed
rice, with the added benefits of the super grain,chia.
ArAncini – SpAniSh rice
And chiA BAllS
Serves 2
250g packet of Sunrice Steamed
rice & Chia
20g butter
1 tbsp olive oil
1 small brown onion, finely diced
1 small clove garlic, crushed
1 chorizo sausage
¾ cup chicken stock
pinch saffron fronds, plus extra for aioli
¾ cup parmesan cheese
4 baby mozzarella balls
½ cup plain flour, plus extra for dusting
2 eggs, beaten
1¼ cups dry breadcrumbs
olive oil cooking spray
Sunrice
1 cup store-bought aioli
SteAmed rice
spicy tomato sauce, to serve
hundreds of
basil leaves, to serve grains. millions of
lemon wedges, to serve possibilities. for the
full range of products
Cook Sunrice Steamed Rice & Chia visit sunrice .com.au/
according to the instructions on the packet. products
Heat butter and oil in a frying pan
over medium heat. When butter has
melted and is sizzling, add onion and
cook for 3 minutes or until soft. Add breadcrumbs. Place onto prepared tray.
garlic and cook for 1 minute. Remove Spray with olive oil and bake for Steamed rice joinS the
skin from chorizo and break sausage into 15-20 minutes or until lightly golden and Sunrice family
small pieces. Add sausage to the pan and heated through. New SunRice Steamed Rice is gently
cook for 1 minute. Add SunRice Steamed To make saffron aioli, place saffron in steamed to perfection delivering
Rice & Chia. Stir until well combined and a bowl with 1 tablespoon boiling water; light, wholesome gluten-free grains
rice is coated with butter and oils. let stand for 5 minutes. Add aioli and with nothing artificial and endless
Add stock, saffron and parmesan. Stir mix to combine. Serve arancini with possibilities for a
until rice mixture comes together. Allow aioli, spicy tomato sauce, basil leaves and quick, satisfying and
to cool. Preheat oven to 180°C. Line a lemon wedges. nutritious meal.
baking tray with baking paper. Dust
mozzarella balls with flour and cover with
rice mixture to form 4 arancini balls.
Place flour into a bowl. Whisk eggs
in a shallow dish. Place breadcrumbs
into a bowl. Lightly coat arancini balls
with flour, roll in beaten egg and then www.Sunrice.com.Au
022 | mindfood.com
VITAMIX SUNRICE
R ECIPE DEVELOPMENT RATES
Please contact your account manager for rates, which are POA.
• D eadlines – TBA. KITCHENAIDMiNDFOOD MEDIA KIT 2020
COMPETITIONS PRODUCT PLACEMENT
There are multiple opportunities where products can be
seamlessly integrated into editorial content both through the
MiNDFOOD magazine and the MiNDFOOD digital and
MiNDFOOD hosts a range of competitions each month featuring in the magazine and online. Competition social multimedia platforms. For example:
entries average approximately 1300 per competition.
Physical product placement can be implemented through
numerous events, dinners and exhibitions. MiNDFOOD hosts
E-NEWSLETTER a range of bespoke reader events and dinners, as well as being
SUBS CLUB INBOX PRIZE PLAY & WIN SIGN-UP PRIZE involved in and sponsoring exhibitions and events throughout
the year. If you would like your products to be considered for
Included in the Promoted in the Promoted on a full page Included in the inclusion in the MiNDFOOD gift bags. Please contact your
magazine at the front magazine on our Inbox in the magazine, with an magazine at the front account manager to discuss.
of the book and also page. The prize is individual competition of the book and across
across a double page awarded to our Letter of listing and entry all digital marketing to
spread, as well as being the Month. mechanism hosted on promote e-newsletter Clockwise, from
CHAPTER
mindfood.com
right: Kate Radburnd
included in all digital mindfood.com subscriptions. We
Read tips on how to
Vine Velvet Pinot chill red wine and what
Noir 2013 ($16.99) foods to pair with it.
�
This soft, sweet wine KEYWORDs:
is balanced by grainy Chilled, Red, Wines
tannins, with lovely silky
subscription marketing and included in promote monthly prizes
lines of flavour and a
HO
F
bright finish. Oyster
EA
Bay Marlborough
OLDT H
Pinot Noir 2014
& SDM
($24.99) Expect
fragrant notes of violet
at mindfood.com e-newsletters. to drive sign up.
RAIN
and black cherry with an
RKT : EW
elegant and seductive
texture. Tumbarumba
A TI N
Pinot Noir Cool
I NE G
Climate Series ($16)
and the MiNDFOOD
This light-bodied wine
is silky and savoury
with flavours of plums,
nutmeg, cinnamon and
toasty French oak.
Fox by John Belsham
e-newsletter.
Pinot Noir 2014 ($28)
Fox has aromas of red
roses and ripe cherries
that unite with
flavours of cocoa,
Indian spices and
berries. Georges
Duboeuf Beaujolais-
Villages ($19.99)
Very aromatic with a
red berry nose, this
W O R D S : LI N D Z E E W H I T I N G . P H OTO G R A P H Y : D O R OT H Y M c H U G H & E F F I E W H I T E .
wine enjoys a fresh,
fruity flavour. Seppelt
Original Sparkling
Shiraz ($29.99)
Aromas of mulberry,
blue fruits and rhubarb
crumble combine with
spiced pears and a lifted
floral nose. The palate
is a fine sparkling bead
combined with juicy
red fruits and spice.
Taylors Estate Shiraz
($18.50) This wine has
a seductive, lifted aroma
characterised by plum,
blackcurrant and dark
Chilled Out
cherry fruits along with
subtle chocolate and
a touch of oak derived
spice. Rich, luscious
Think that red wine should only be consumed around the fire in winter?
and round.
You’ll change your mind when you try these delicious chilled drops.
116 | mindfood.com
TREAT YOURSELF OR INBOX
THINK AGAIN | COMPETITIONS
LETTER OF THE MONTH
I subscribe to MiNDFOOD and
SURPRISE A FRIEND
absolutely love when it arrives in
Something you read in MiNDFOOD got you thinking? We’d love to hear your the mail – cue bath, candle and
thoughts, suggestions and views. You can email us at inboxau@mindfood.com wine, and it’s time to relax with
my mag (especially appreciated
during the uni semester). I
was wondering, however, if it
the Give A Little web page, hyphen by
is necessary to have it sent in
hyphen, at the end of the ‘Following
plastic? I understand there may
in the Family Footsteps’ article in
be many factors that play into the
the Jan/Feb issue. Normally I would
plastic choice, but maybe there’s a
have found this too hard, but I was so
way of using recycled envelopes?
impressed by the multi-generational
If not, I hope that all the other
effort that I did type it out. But I do
subscribers are avid soft plastics
have to say that it would be so much
recyclers like myself – maybe
easier to just have QR code to scan at
• M onthly wine page
The March issue leave a message on the plastic to Handsome is an innovative men’s skincare L’Occitane’s Immortelle Reset Serum will leave you The Mary Kay Dream Fearlessly Eau de Parfum is
the end of any article that provides a
inspired plenty A SAD STORY remind people it’s an option. range made with natural and organic ingredients, with skin that looks rested, smooth and radiant, by a refreshing choice for every day, with top notes of
of feedback, and website for more information.
In the March edition you published Still, thank you for producing carefully crafted to suit male skin types. Win one of boosting collagen synthesis and promoting skin Italian bergamot, pink pepper and pineapple. We
we love to hear Saku
how the magazine an article titled ‘A Life Torn Apart By a magazine that is engaging! I four amazing prize packs, valued at $62.85 each. microcirculation. Win one of three, RRP $90 each. have four to give away, valued at $62 each.
gets our readers Drugs’. I cannot see whether Angus really do appreciate it.
thinking. Milton is the writer’s actual name or Abbie
• C ompetitions
if this is a pseudonym. If this truly is
his name, I am dismayed at the lack of
privacy shown to the brother in this
PLAY
article. The drug addict is named, and
so is his location, his partner and his
• Fitness shoots
daughter. Does this man not have any
& WIN
rights to privacy?
I also found the writer of the SCRUMPTIOUS CHEESECAKE
article ignorant and arrogant with I love a good cheesecake and am
how he dealt with his brother. It is always looking for new recipes to
apparent that he has done no research try. The Ricotta & Chocolate Baked Visit mindfood.com this month
• B ook Club page
on how to deal with someone who has Cheesecake with Roasted Grapes in to enter our daily competitions
a drug addiction, but rather the writer the March issue worked a treat for my and you’ll be in with a chance
has gone to Thailand thinking he is daughter’s birthday dinner. Next time to win these great prizes.
A PERFECT the knight in shining armour. Please I will need to make two!
BIRTHDAY clarify if this is Tim’s actual name. Simone FOR FULL TERMS & CONDITIONS,
G O TO MiN D FO O D.C O M
• S mart Thinker
TREAT! Jane Nivea’s new Everyday Active range is designed Blessed By Nature is an Australian organic skincare
WIN Note from the editor:
specifically so you can feel confident and ready
to tackle whatever life throws at you, every hour
brand that uses natural, non-toxic ingredients from
the most local and sustainable sources. Win one of
Angus Milton is a pseudonym, we did of the day. Win one of five packs, RRP $41.52 each. three incredible prize packs, each valued at $91.65.
clarify this on the layout. We worked
SAVE PRIZE OF with the writer for over six months with
• I n fashion and beauty shoots
THE MONTH this story, and all names have been
S U B M I S S I O N S T O I N B O X M AY B E E D I T E D F O R L E N G T H A N D C L A R I T Y
50% Our Letter of the
Month wins a great
book pack from Pan
Macmillan Australia,
valued at $119.96.
changed in the article. Also, much of
the original story has not been run
due to the sensitive nature of what the
author found when he tracked down CONNECT & SUPPORT
• W ine matching with recipes
his brother. In the My Story feature, it I just wanted to say how much I
is one person’s view of something that enjoyed reading ‘Wisdom of the Ages’
has happened to them in life. I respect by Cynthia Hickman in your Jan/Feb
the author’s decision to tell his story edition. I found the suggestions she
and I hope it will open up conversation made about connecting to my true WINNERS ARE CRUISERS
around drug-taking and what can inner self very supportive. I can, at I’ve just returned from the amazing
11 ISSUES ONLY $55 • B rand mentions in recipe ingredient lists
happen to those who are caught up in it. times, become overwhelmed by the cruise I won from MiNDFOOD. Of
Michael level of disconnect in the world and the other passengers, two were the
her article has reminded me to always co-owners of Intrepid! By the end of
SIMPLE SUGGESTION go inward first – therein solidifying the trip everyone knew how we won
Visit us Online to Subscribe & Save First of all, I have been a huge fan of my foundation in love, which makes the trip, and the other travellers were
• T he MiNDFOOD Smart Thinking pages
the magazine since you first started! moving through life without fear enthralled by the MiNDFOOD stories
I love your ethos, content and layout. more possible. Thank you very much we related. Thank you so much! We Transform your look with one of five Genie Beauty Introducing Synergie Skin’s Suprema-C+ Serum, Peter Thomas Roth’s Jet, Set, Facial! Kit contains
MiNDFOOD.COM That’s why I thought I’d email with a
little suggestion. The idea occurred
to me as I was painstakingly entering
for such thought-provoking and
‘heart-full’ content.
Lisa
gained memories of a lifetime, new
friends – and even a tan!
Liz
packs, valued at $90 each. Each pack includes
the Genie Beauty Instant Line Smoother and the
richly pigmented Genie Beauty Cashmere Blush.
your new daily dose of vitamin C for radiant skin!
This serum tackles photo-ageing at the source.
We have three to give away, valued at $115 each.
all you need for a facial on the go, including cleanser;
peeling gel; moisturiser and mask, packaged in a
handy travel kit. Win one of seven, RRP $38 each.
at the beginning of each chapter
014 | mindfood.com
014-MF0419-INBOX-NZ-AU.indd 14 20/2/19 5:42 pm 114-MF0319-THINKAGAIN-COMPS-AU.indd 114 23/01/2019 2:54 pmMiNDFOOD MEDIA KIT 2020
SPECIFICATIONS
MAGAZINE TRIM EDGE
5MM BLEED CROP MARKS
DOUBLE-PAGE SPREAD THIRD -PAGE VERTICAL
Trim: 450mm x 297mm Trim: 75mm x 297mm
5MM BLEED
5MM BLEED
Safe Type: 440mm x 287mm Safe Type: 65mm x 287mm
10MM GUTTER
10MM GUTTER
( excluding 20mm gutter) With Bleed: 85mm x 307mm SAFE TYPE AREA
With Bleed: 460mm x 307mm
THIRD-PAGE HORIZONTAL
FULL PAGE Trim: 225mm x 99mm
Trim: 225mm x 297mm Safe Type: 215mm x 89mm
Safe Type: 215mm x 287mm With Bleed: 235mm x 109mm
With Bleed: 235mm x 307mm 5MM BLEED
HALF-PAGE VERTICAL
Trim: 112mm x 297mm Please ensure all material supplied:
Safe Type: 102mm x 287mm – includes Crop Marks
With Bleed: 122mm x 307mm – all images to be a minimum of 270ppi (preferably 300ppi)
– i ncludes 5mm Bleed on all sides
HALF-PAGE HORIZONTAL – exported as Print Ready PDF
Trim: 225mm x 148mm – D PS ads to be supplied as two individual left and right hand
Safe Type: 215mm x 138mm pages, please note that shifting of images spanning the gutter
With Bleed: 235mm x 158mm is not required
DIGITAL
LEADERBOARD
728 x 90, jpeg, animated GIF,
HTML5
MOBILE LEADERBOARD
320 x 50, jpeg, animated GIF,
HTML5
MREC
300 x 250, .jpeg, animated GIF,
HTML5. Max file size is 50kb
SKINS (WEBSITE ONLY)
Supply 2 separate files, each
one to be 460w x 1200h, .jpeg,
animated GIF. Max file size
80-100 kb. SKIN FILLER SPACE SOCIAL MEDIA & CONTENT
320px of the skin’s width Please supply images in a .jpeg,
SKIN SAFE SPACE filler space. How much of this or .tiff file, minimum 5MB. Please
140px in from the edge of space is viewed will depend supply logos in vector eps or .ai
content area. This is the space on the browser. Try to avoid files.
that will be viewed on all putting any text in this area,
browsers. just an image.MiNDFOOD MEDIA KIT 2020 ADVERTISING CONTACTS NATIONAL ADVERTISING MANAGER Julie Davidson julie.davidson@mindfood.com T: + 61 2 9318 1300 M: +61 416 502 488 ADVERTISING COORDINATOR Alicia Giudice alicia@mindfood.com T: + 61 2 9318 1300
MiNDFOOD MEDIA KIT 2020
Thank youYou can also read
