MEDIA INFORMATION 2019 - Ediciones Condé Nast
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M E DI A I N FOR MATI ON 2 01 9
VOGUE IS A SUCCESSFUL BRAND VOGUE is the best-known brand in the fashion world: • Authority • Style • Icon • Progress
12.5 M
QUALITY HITS EVERY MONTH
+677 K +6.8 M +5.05 M
READERS FOLLOWERS UNIQUE USERS
ITS COMPETITORS
HAVE AN AVERAGE OF
4.5M HITS
SOURCE: 3ER ACUM EGM, GOOGLE ANALYTICS DEC 18 Y RRSS DEC 18
THE MAGAZINE
WITH THE LARGEST
AUDIENCE
For 7 consecutive years Vogue has been the most read women’s magazine.
900.000
Readers’ average age
800.000 36
677.000
700.000
Women 88%
600.000 Men 12%
510.000
500.000
437.000 < 35 49%
400.000 > 35 51%
347.000
300.000
233.000
200.000 196.000
148.000
100.000
95.000 87.000
0
VOGUE ELLE COSMO GLAMOUR TELVA WOMAN M. CLAIRE IN STYLE HARPERS
AVERAGE AGE 36 41 39 36 47 38 41 42 38
Source: 3er acum EGM 2018
VOGUE’S SPECIAL EDITORIAL PRODUCTS
FEBRERO
2019
ESPAÑA
4,50 €
MUCHO
18/12/18 11:04
CODIGO USA
CODIGO DE BARRAS VOGUE Nº 371
MUJERES
INSPIRADORAS
COCO CAPITÁN
GEORGIA O’KEEFFE
ELLA FONTANALS-CISNEROS
YALITZA APARICIO
ISABEL MARANT
LA MODA
QUE VIENE
AVANCE DE
LA NUEVA
TEMPORADA
Código de barras Vogue 365.indd 1
COVER01 1 3/1/19 11:36
MORE THAN MORE THAN MORE THAN MORE THAN MORE THAN MORE THAN
300 PAGES 500 PAGES 250 PAGES 400 PAGES 150 PAGES 150 PAGES
Other branded content editorial products
SALONSECRET
EDICIÓN ESPECIAL CON VOGUE ESPAÑA OCTUBRE 2018
By &
Vive un otoño
TRENDY Los cortes que son tendencia y te favorecen,
todo lo nuevo en cosmética para cuidar tu melena,
mil colores para volverte loca...
y todos los salones, con los mejores profesionales.
PORTADA OK.indd 1 29/8/18 12:51
VOGUE FOR VOGUE FOR VOGUE FOR VOGUE FOR
LANCÔME OYSHO L´ORÉAL L´ORÉAL PARIS
PROFESSIONNEL
THE CONVERSATION
STARTS AT VOGUE.ES
The Spanish site is the Vogue website with the greatest number of users in
Europe.
Vogue’s influence has multiplied during the digital era, in which a credible,
trusted, leading voice is needed to accompany readers on their search for
relevant information.
GO!
VOGUE USERS: A VERY ATTRACTIVE PROFILE FOR BRANDS Vogue.es has more than 5.05M unique users every month. • 2 M are repeat users who visit the site more than twice a month • 80% use their phones to visit the site • 84% of users are women • 56% are between 25 and 44 • 63% use Spanish IPs SOURCE: GOOGLE ANALYTICS AVERAGE 2018
VOGUE SOCIAL NETWORK USERS’ PROFILE Vogue has more than 6.8M followers on social media, while women’s magazine’s average is 2.5M. • 85% of our followers are women • 58% are between 18 and 34 • 96% use their phones to link up with their social networks • 57% have Androids • 76% have university degrees • Vogue has 244% more interactions each month on Facebook than the average for women’s magazines • Vogue publishes 115% more posts every day compared to women's magazines
KEY ASSOCIATION AREAS
INNOVATIVE FORMATS Advertising is key for creating brand awareness in this market, and not only for new brands but, also for traditional brands which need to reinforce their values. We help our customers to connect with audiences via our editorial and advertising formats which achieve a higher profile and level of engagement than traditional formats. Our cross-media initiatives are designed to connect with audiences throughout their purchase experiences.
BRANDED
CONTENT
A good story is always the best way to get people’s
attention and build up a relationship with the brand.
We create branded content of exceptional quality and
effectiveness inspired by our creative process and culture,
and backed up by our editorial know-how.
• Content strategy
• Editorial format
• Social networks content
• Digital campaigns
• Video
• Microsites and websites
• Distribution: quality and quantityEVENTS & EXPERIENCE VOGUE comes to life at its special events and face-to- face and digital experiences, which are always memorable occasions for our audience. • CN Prizes give recognition to the best brands in different sectors • Shopping experiences to increase sales (VFNO) • CN at trade fairs and exhibitions • Committed to fashion talent (WON) • Creating new talent (MASTER VOGUE) • Experiences with our audience (Flowers Market) • Encounters and interviews with relevant people
In 2019 Vogue Spain will hold Who’s On Next for the eighth time. The Spanish publication’s competition that searches for the best talent and designer. These awards demonstrate Vogue’s commitment to the world of fashion.
FLOWER MARKET IN MAY AND DECEMBER This event has become a great floral exhibition, a unique experience for the senses which thousands of people visit to enjoy a natural and spectacular decoration in a luxurious, symbolic area.
Each September Vogue holds Vogue Fashion's Night Out, its great fashion party, an unmissable event for people passionate for fashion and trends. The centre of the party is the Salamanca district, where shops and other establishments have special opening hours and offer experiences such as cocktail parties, live music and shopping events. Casa Vogue is the exclusive area for VIPs and celebrities.
MADRID BARCELONA FRANCE
VO G UE CO MMERCIAL DIRECTOR HE AD O F GRO UP COMMERCIA L COORDIN ATOR
JUDITH MASES ELENA MANSO
ELENA FERRERAS jmases@condenast.es e.manso@condenast.es
eferreras@condenast.es
VO GUE . E S DIGITAL ADVE RT ISING DIRE C TOR
VO G UE A DVE RTIS ING DEP UTY DIRECTOR
NOELIA GONZÁLEZ ITALY
LAURA CAPÓ ngonzalez@condenast.es DELEG ATE
lcapo@condenast.es ELENA MARSEGLIA
CO O RDINAT IO N emarseglia@condenast.it
VO G UE.ES A DVERTISING DIRECTOR Mª CARMEN HERRERO Piazza Castello, 21 . 20121 Milano
mcherrero@condenast.es Tel.: 00 39 028 561 42 17
PAOLA PORTELA
pportela@condenast.es Pº de Gracia 8-10 . 08007 Barcelona
Tel.: 93 412 13 66 - Fax: 93 412 66 98
EEUU
A DVERTI SI N G DIRECTORS
NORTH DELEG ATE
DOLORES ZORRILLA
dzorrilla@condenast.es DE L E GAT E ALESSANDRO CREMONA
alessandro_cremona@condenast.com
SUSANA HERNÁNDEZ ANA LÓPEZ CÁMARA
shernandez@condenast.es alopez@condenast.es Brand 66
125 Park Ave.
Barrio Gerra, 1. Los Llaos
CO O R D I N ATI ON Piso 25, Suite 2511
(San vicente de la Barquera)
Nueva York, NY 10017
FLOR BARBERO 39547 Cantabria Tel.: 619 603 776
fbarbero@condenast.es
Pº Castellana 9-11 . 28046 Madrid LEVANTE
Tel.: 91 700 41 70 - Fax: 91 319 93 25 DE L E GAT E
CELIA CERVERA
ccervera@condenast.es
Pueblo Atenea 191,
Cumbres del Sol
03726 Benitachell-Alicante
Tel.: y Fax: 670 31 30 17
PERTENECIENTE A:
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AT ANY MEDIUM OR ANY SUPPORT WITHOUT CONDÉ NAST S.A. WRITTEN EXPLICIT AUTHORIZATION. NOT EVEN MENTIONING PROVENANCE OR SOURCE.You can also read
