HbbTV UK market update Success built on partnership and collaboration Simon Hunt Digital UK 14th November 2018 - Confidential
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HbbTV UK market update Success built on partnership and collaboration Simon Hunt Digital UK 14th November 2018 Confidential
Introducing Digital UK
Digital UK leads development of Freeview, DTV Services Ltd, known as Freeview, owns
working with world-leading companies to the Freeview brand.
deliver television which informs, educates The company leads on consumer and retail
and entertains. marketing. Working closely with Digital UK, it
Freeview Play brings terrestrial TV, catch-up also grants trademark licences to Freeview
and on-demand together in next generation Play device, content and retail partners.
televisions and boxes from leading
manufacturers.
Working together to create the world’s best free TV service
In the UK, full-fat Pay TV has peaked and free-TV and SVOD are
growing
TV households take-up of Free, traditional Pay and SVOD services Total TV screen time, by type
All Free main sets (inc
YouView and Free Sat)
13,4 All Pay
13,2 Unmatched
(sat and cable) 12,8 13% 14% 16%
12,6 17% 19% inc SVOD
11,6 streaming
14% 13% 14% 13%
Freeview main 9,8 14% Recordings
9,7
9,1 sets 9,1 Any SVOD and catch-up
Sky DSat 8,6
7,2
5,9
Netflix 4,9
73% 73% 71% 69% 68% Live
1,6 Amazon
Prime
Video
Q2 '16
Q1 '16
Q2 '16
Q1 '16
Q3 '16
Q4 '16
Q1 '17
Q2 '17
Q3 '17
Q4 '17
Q1 '18
Q2 '18
Q1 '16
Q2 '16
Q3 '16
Q4 '16
Q1 '17
Q2 '17
Q3 '17
Q4 '17
Q1 '18
Q2 '18
Q2 '16
Q3 '16
Q4 '16
Q1 '17
Q2 '17
Q3 '17
Q4 '17
Q1 '18
Q2 '18
Q1 '16
Q3 '16
Q4 '16
Q1 '17
Q2 '17
Q3 '17
Q4 '17
Q1 '18
Q2 '18
Source: BARB
Viewing habits are changing, but much more gradually than many suggest Long-form viewing minutes per day, by category (daily minutes viewed, forecast) Source: Mediatique for BBC
Freeview Play: a strategic response to a rapidly changing
sector
Three strategic challenges
• In an increasingly competitive
market, Freeview Play is our
response to the need for a new
model to underpin the future of
Increasing free-to-view TV.
competition
• One that responds to growing
consumer appetite for hybrid
viewing and puts UK
broadcasters front and centre of
the proposition.
Importance of Hybrid
free TV viewing
behaviour
Defining principles
• Collaboration – working
with UK and global partners
• Innovation – built on
standards (HBBTV 2.0)
• Simplicity – all your TV in
one place
• Scale – leveraging the
horizontal market and
Freeview brand
Private and confidential
Progress to date – our partner line-up
Device Partners
?
?
?
Content Partners
…?
Private and confidential
UK Smart TV sales are the engine for Freeview Play’s
Growth
23% 21% 20% 20%
30% 30% 28% 29% Other TV sales, non-Smart
44% 41% 41%
30% 26%
31%
31% Other Smart TVs (Android, Samsung)
36% 31%
43%
48%
47%
53%
52%
51% 54%
46% 48% Share of all TV sales that are FVP
41%
36%
27%
22%
13%
4% 7%
16 Q1 16 Q2 16 Q3 16 Q4 17 Q1 17 Q2 17 Q3 17 Q4 18 Q1 18 Q2 18 Q3
Freeview Play is already actively used in 2.6 m UK homes
and we expect it to become the largest hybrid TV service
Actuals and forecast for FVP annual device sales (m FVP active installed base (actuals to Q3 2018 and forecast for
devices) later years)
11.1
4,3
4,1
3,9
9.0
Sky Dsat: 8.7m
3,4
2,8 7.0
FVP TV and Active FVP devices
2,0 STB annual 5.0 (millions, forecast)
retail sales
Virgin 3.7m
3.2
2.6
Youview: 3.0m
0,8
1.7
Active FVP devices
0.5 (millions, actuals)
0,1 0.1
2015 2016 2017 2018 2019 2020 2021 2022 Q4 15 Q4 16 Q4 17 Q4 18 Q4 19 Q4 20 Q4 21 Q4 22
And, driven by consumer demand for Foundation TV
Wider Smart TV
Free to air broadcast channels
ecosystem: at the hub of TV viewing
Free TV catch up
and on demand
Multichannel operators OTT
eg TV Player+, Now TV,
Eurosport Player
SVOD / TVOD OTTeg Netflix,
Amazon,Wuaki TVFreeview Play help maintain an ecosystem supporting
manufactures and channels business models
Manufacturer Partners FTA Channel Partners
Bringing the best of live and on-demand TV A single HbbTV app syndicated to every Freeview Play device partner
together in a free, universal proposition • DUK manages the CP syndication and testing
• Create opportunities with white label suppliers
Supporting device profitability Maintain prominence for FTV catch up & on demand Apps
• Supporting device sales and replacement cycles • Multiple entry points to their app outside the clutter of App stores
• Development of revenues streams from payTV • Maintenance of relationships with their audiences and advertisers
Replacing complexity with simplicity
Enhanced content discovery that starts with the TV Guide
• Simple and compelling backwards EPG that keeps the channel line-up and their
channel brands at the heart of hybrid TV
• Powerful discovery mechanism to reinforce the value of the broadcast channel brand
Foundational TV, for everyone and content attribution
• Deep links to their app retain direct control of the experience and advertising
Freeview Play is the unifying banner to drive take up Metadata aggregation and distribution that retains editorial integrity
• Metadata and programme images are aggregated in the Freeview Play
metadata delivery system
• Open and collaborative
• Retention of their approved metadata and images is mandatory for device
partners so that they retain full editorial control
• Adopting international standards • Powerful APIs for device partners drive their metadata into their native UIs for
programme based search and recommendationsFreeview Play adds value through our Device partners’
native UIs
Native UI & TV Guide Apps Portal Search & Recommendations
Prominence in channel-based Prominence in app-based Prominence in content-led
discovery discovery discoveryOur focus is on further innovation with our partners to enhance
the experience of Freeview Play users
2020+
2018 – 2019 Preparing a fully hybrid
2014 – 2017 Evolution platform
Launch and growth • Dynamic IP content
UHD content over IP insertion in DTT streams
Backwards EPG
Freeview mobile app for • Personalised content
Catch up apps iOS & Android discovery across multiple
Metadata aggregation • Restart from the TV Guide screens
and distribution system and live channel • Addressable advertising
Search and curated • Voice discovery with PSB
recommendations • IP channels
prominence
Widen distribution • Distribution-agnostic
• Visual UIs devices
partnershipsMarketing to drive branding, comprehension and TV sales
Brand Product Retail
To help drive brand fame To help drive understanding To leverage TV advertising
and awareness, creating a of Freeview Play, with to further support instore
halo effect for the other tailored messages targeted and online retail activity with
advertising at our audience segments. our manufacturer partnersThank you
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