Media Information 2019 - Advertising rate card no. 62 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
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Print + Online Media Information 2019 Advertising rate card no. 62 Valid from 10/01/2018 www.springerfachmedien-wiesbaden.de
We‘re there for you! Your contact partners in the advertising marketing department: Rouwen Bastian Frank Nagel Carmen Calvo-Zeller Sales Management Media Sales Ad Management phone + 49 (0) 611 / 78 78 – 399 phone + 49 (0) 611 / 78 78 – 395 phone + 49 (0) 611 / 78 78 – 616 mobil + 49 (0) 173 / 291 55 35 frank.nagel@springernature.com carmen.calvo-zeller@springernature.com rouwen.bastian@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Cross-media services
Journals Online solutions Books Corporate Solutions Events
Also Print + digital
available as
eMagazine
Enhance your marketing with offprints of our specialist articles!
We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
communications. Give us a call, and we’ll be happy to advise you:
Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.com
Table of contents
in der Klebetechnik
Trade journal Website
Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Prices | Advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Major topics in detail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
Conferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Advertising rate card no. 62 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Newsletter
Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Overview ATZextra | MTZextra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Prices | Advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
ATZrecruiting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Readership analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Trade journal
Title portrait 1
1 Title: MTZ Motortechnische Zeitschrift 10 Publishing company: Springer Vieweg
2 Brief description: MTZ is the internationally distributed technical trade Springer Fachmedien Wiesbaden GmbH
journal for decision-makers working in engine produc- Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany
tion and development, with a special focus on the latter. phone + 49 (0) 611 / 78 78 – 0
It promotes the communication of information and the www.springer.com
exchange of ideas between engine manufacturers, sup- 11 Publisher: Dr. Johannes Liebl,
pliers and service providing companies, as well as bet- Wolfgang Siebenpfeiffer
ween research and development centres worldwide. 12 Advertising: Rouwen Bastian (Sales Management)
3 Target group: Decision-makers in the fields of motor development phone + 49 (0) 611 / 78 78 – 399
and production rouwen.bastian@springernature.com
4 Frequency: 11 times a year Frank Nagel (Media Sales)
5 Magazine size: 210 mm × 279 mm phone + 49 (0) 611 / 78 78 – 395
frank.nagel@springernature.com
6 Year of publication: 80th volume 2019
13 Editor: Dr. Alexander Heintzel (Editor-in-Chief)
7 Subscription price: Yearly subscription phone + 49 (0) 611 / 78 78 – 342 | fax – 462
Germany € 401 (incl. V.A.T. + p&p) alexander.heintzel@springernature.com
Foreign countries € 382.95 (excl. V.A.T. / incl. p&p)
Single issue € 42.45 (incl. V.A.T. + p&p) 14 Scope analysis 2017 = 11 issues + 2 Special issues
8 Official journal of: Organ des Fachverbands Motoren und Systeme im Total volume 1,186 pages = 100.0 %
VDMA, Verband Deutscher Maschinen- und Anlagen Editional part 879 pages = 74.1 %
bau e. V., Frankfurt/Main, für die Fachgebiete Advertisement part 307 pages = 25.9 %
Verbrennungsmotoren und Gasturbinen Supplements 15 items
Organ der Forschungsvereinigung Verbrennungs-
kraftmaschinen e. V. (FVV) 15 Content analysis of the editorial part 1,186 pages = 100.0 %
Organ der Wissenschaftlichen Gesellschaft für Developement 689 pages = 58.1 %
Kraftfahrzeug- und Motorentechnik e. V. (WKM) Management 172 pages = 14.5 %
Organ des Österreichischen Vereins für Research 146 pages = 12.3 %
Kraftfahrzeugtechnik (ÖVK) Service 87 pages = 7.3 %
Zusammenarbeit mit der STG, Schiffbautechnischen Others 78 pages = 6.6 %
Gesellschaft e. V., Hamburg, auf dem Gebiet der Electric/electronic 14 pages = 1.2 %
Schiffsantriebe durch Verbrennungskraftmaschinen
9 Membership: –
1
Trade journal
Schedule and topics T
This overview of the subjects scheduled for 2019 is intended for your planning. We reserve the right to make changes if necessary.
For further information, please call + 49 (0) 611 / 78 78 – 395 (Frank Nagel).
Issue, month Fairs, events, congresses Locations Dates Leading topic Main subjects 2
Special issues |
(AD, CD, PD)
1
2019 annual editions, etc.3
1 January Innovative car drives Exhaust aftertreatment Supercharging
AD 11/21/2018 and emissions
CD 11/27/2018
PD 12/14/2018
2 February ATZlive The Powertrain of Tomorrow Frankfurt/Main 01/23–24 Commercial vehicle Thermal management Transmission and
AD 12/07/2018 drives gearshift
CD 12/14/2018
PD 01/11/2019
3 March ATZlive/VDI 6th Int. Engine Congress Baden-Baden 02/26–27 Mixture formation and Sealings Injection
AD 01/16/2019 combustion
CD 01/22/2019
PD 02/08/2019
4 April Cylinder head and High-performance Drive train | integration • A TZextra Automated Driving
AD 02/13/2019 crankcase engines of components • ATZextra 48 Volt / Hybrid
CD 02/19/2019
PD 03/08/2019
5 May Motor application of Gas drives Crank drive • BranchenIndex Powertrain
AD 03/20/2019 regenerative fuels
CD 03/26/2019
PD 04/12/2019
6 June 40. Wiener Motorensymposium Vienna/AT 05/16–17 Exhaust aftertreatment Engine management | Lubricants • ATZextra Automotive
AD 04/10/2019 CIMAC Congress Vancouver/CA 06/10–14 and emissions OBD Engineering Partners
CD 04/16/2019
PD 05/08/2019 incl. special section MTZindustrial I
7/8 July/Aug. ATZlive Automotive Acoustics Anniversary issue 80 Years MTZ • ATZextra Electromobility
AD 05/22/2019 Conference Zurich/CH 07/09–10
CD 05/28/2019 Innovative drives Filters Large engines
PD 06/21/2019
2
Issue, month Fairs, events, congresses Locations Dates Leading topic Main subjects 2
Special issues |
(AD, CD, PD)
1
2019 annual editions, etc. 3
9 September IAA Pkw Hanover 09/12–22 Charge exchange and Mixture formation and Renewable fuels • ATZextra to the IAA
AD 07/24/2019 valve train combustion • ATZextra Career
CD 07/30/2019 (to the IAA)
PD 08/16/2019
10 October ATZlive Expert forum Powertrain Stuttgart area October Supercharging Simulation and testing Materials
AD 08/21/2019 ATZlive Electrified Mobility Stuttgart October
CD 08/27/2019 Aachener Kolloquium Aachen 10/07–09
PD 09/13/2019
MTZextra
AD 08/29/2019 MTZextra Test Benches and Simulation for Drives
CD 09/04/2019
PD 09/23/2019
11 November Electrified drives Acoustics | NVH Thermal management • ATZextra Big Data
AD 09/16/2019
CD 09/20/2019
PD 10/11/2019 incl. special section MTZindustrial II
12 December ATZlive The Vehicle of Tomorrow Frankfurt/Main 11/19–20 Friction minimization High-performance Function integration | • BranchenIndex Powertrain
AD 10/15/2019 ATZlive Heavy-Duty-, On- and Off- engines packaging • ATZextra Formula Student
CD 10/21/2019 Highway Engines Friedrichshafen 11/26–27 Germany
PD 11/08/2019 • ATZ/MTZ annual calendar
2020
1 Jan. 2020 Commercial vehicle Exhaust aftertreatment Motorcycle engines • ATZextra VDI Yearbook
AD 11/20/2019 drives and emissions
CD 11/26/2019
PD 12/13/2019
2 Feb. 2020 Hybrid drives Gas drives Supercharging
AD 12/09/2019
CD 12/13/2019
PD 01/10/2020
1
AD = Advertising deadline | CD = Copy deadline | PD = Publication date
2
See major topics in detail on page 4.
3
Special issues | annual issues | manufacturers‘ issues | special pages: Supplements in the magazines ATZ / MTZ.
Further special issues and special subjects to be announced.
Regular columns: development | interviews | research | conference reports | product news | company news | job market
3
Major topics in detail
Termin- und Themenplan
Articles on the following detailed themes may be published to supplement the main topics.
Small motors Electrification of Acoustics and NVH Energy Engine-transmission Emissions Carburetion and Thermal Innovative drive
the drivetrain management interaction combustion management concepts
Downsizing in gas Impacts of electri- Vibration reduction Energy management System-wide Exhaust aftertreatment New combustion Cooling Hybrid and fully
and diesel engines fication on internal for different drivetrain optimisation of the (DPF, DeNOx systems) methods electric drive systems
combustion engines configurations drivetrain
Variable valve trains | Impacts on drivetrain Engine acoustics Hybrid and fully Influence of engines Reducing intra-engine Optimising combustion Low-temperature New internal
charging design electric drive systems on transmission emissions emissions combustion engines
development
Components of the Exhaust systems | Influence of trans- Interplay between Fuel injection Boosting efficency | Intelligent networking
electrification (e. g. mufflers missions on engine emissions and fuel fuel consumption for drive system
electric motors, power development consumption components
electronics, energy
storage)
NVH (Noise, Vibration, Intake systems |
Harshness) valve trains
Motor mounts
4
Conferences 2019
for vehicle and engine specialists
January February April June July October November
The Powertrain 6th Int. Engine Automated Driving chassis.tech plus Automotive Electrified Mobility 2nd Transformational
of Tomorrow Congress Acoustics Conference incl. Grid Integration Congress
02. and 03. April 25. and 26. June of Electromobility
23. and 24. January 26. and 27. February 09. and 10. July 12. and 13. Nov.
Wiesbaden Munich in October Frankfurt/Main
Frankfurt/Main Baden-Baden Zurich / CH Stuttgart
5th Int. 10th Int. Munich The Vehicle
13th Int. MTZ Entire system ATZ Conference Chassis Symposium 5th Int. ATZ 2nd Int. ATZ Conference of Tomorrow
Conference PKW – NFZ – Fuels Conference
Drive Systems Automotive Acoustics 19. and 20. Nov.
of the Future Joint event of Frankfurt/Main
ATZlive and VDI Expert forum
Wissensforum Powertrain: 1st ATZ Conference
Simulation and Heavy-Duty-, On-
Testing | Charge and Off-Highway
Exchange and Engines
Emissions | Friction in
Drive and Vehicle 26. and 27. Nov.
Friedrichshafen
in October 14th Int. MTZ
Stuttgart area Conference
Take the opportunity to present your latest products and services to the specialist audience in our exclusive exhibition or as a sponsor.
Why not make use of this meeting place for an exchange of specialist information between users and pioneers in this field?
You will find detailed informations on our homepage: www.ATZlive.com.
Sponsorship and exhibition opportunities will be tailored to your company´s specific needs!
For information on the various presentation options, please contact: Elke van Lon (Head of events: Sponsoring + exhibition)
phone + 49 (0) 611 / 78 78 – 320
elke.vanlon@springernature.com
5
Adveritising rate card no. 62, valid from 10/01/2018
Trade journal
P
1 Advertisement formats and prices (prices in Euro)
Total fee including the printed German issue, the electronic MTZ worldwide and linking inside the German eMagazine.
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,907 8,883 9,859 10,835
1/1 page 175 × 240 210 × 279 3,960 4,935 5,910 6,885
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 3,289 4,100 4,912 5,724
Juniorpage 115 × 178 131 × 198 2,372 2,958 3,544 4,131
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 2,066 2,577 3,088 3,599
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,605 2,001 2,397 2,793
* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request 2 Surcharge for additional advertising in German and English eMagazines
(only in combination with printed advertisement)
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-video 750
Picture gallery .jpg, .jpeg, .png, .bmp 500
Linking of your advertisement in both eMagazines
the German MTZ,
MTZ worldwide as well as the English MTZ worldwide
printed issue English
German eMagazine 6
GermanAdveritising rate card no. 62, valid from 10/01/2018
Trade journal
P
3 Advertisement formats and prices (prices in Euro)
Standard price list printed German issue without linking
Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours*
width × height in mm width × height in mm** b/w
2/1 page 388 × 240 420 × 279 7,060 7,931 8,803 9,674
1/1 page 175 × 240 210 × 279 3,536 4,406 5,277 6,147
2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,937 3,661 4,386 5,111
Juniorpage 115 × 178 131 × 198 2,118 2,641 3,164 3,688
1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,845 2,301 2,757 3,213
1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,433 1,787 2,140 2,494
1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 923 1,151 1,380 1,608
1/8 page upright | horizontal | block 55 × 86 | 175 × 25 | 85 × 56 – 602 830 1,059 1,287
4 Surcharge for advertising in the eMagazine * ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request
(only in combination with printed advertisement)
Actual distributed circulation: 5,433 copies
Type of advertising File format Price in €
Audio or video integration mp4 or YouTube-video 750
You can find our technical information and specifications for digital copy at
Picture gallery .jpg, .jpeg, .png, .bmp 500
www.springerfachmedien-wiesbaden.de/data-delivery
Linked advertisement | Insertion Link 250
(e.g. logo, website)
Journal format: 210 mm wide × 279 mm long
Print space: 175 mm wide × 240 mm long
PDF download Link 250 Printing and binding methods: Offset, adhesive binding
5 Standard price list eMagazine ATZ worldwide (English) Contact: Carmen Calvo-Zeller
Type of advertising (File) format Price in € 1 (Ad Management)
phone + 49 (0) 611 / 78 78 – 616
1/1 page 4 colours 210 x 279 mm (wxh) 990* carmen.calvo-zeller@springernature.com
1/2 page 4 colours 101 x 279 mm oder 210 x 137 mm (wxh) 550*
*Price includes link 7Trade journal
Adveritising rate card no. 62, valid from 10/01/2018 P
2 Additional fees: Enclosures: (no discounts available)
Placement: 2nd, 3rd and 4th cover pages 4c € 523 Loose, maximum size 203 mm × 272 mm
Binding placement requests € 523 Up to 25 g per thousand € 295
Up to 30 g per thousand € 305
Colour: Fee for special colours: fee for Number of enclosures on request
each additional colour, price on request Prices for heavier enclosures on request
Format: Ads over the binding: 10 % of the b/w price Fixed enclosures: (no discounts available)
Island position ads: 60 % of the b/w price Per thousand up to 25 g, incl. gluing costs,
Satellite position ads: 10 % of the b/w price applicable only with purchase of a 1/1 page ad € 210
3 Discounts: applicable for orders placed within the advertising year Number of postcards on request
Quantity Scale Length Scale Larger and heavier formats on request
For 3 ads 3% 3 pages 5% (also applies for product samples)
For 6 ads 5% 6 pages 10 % 6 Contact: Rouwen Bastian (Sales Management)
For 9 ads 10 % 9 pages 15 % phone + 49 (0) 611 / 78 78 – 399
For 12 ads 15 % 12 pages 20 % rouwen.bastian@springernature.com
Only one discount scale may be applied. Frank Nagel (Media Sales)
Discounts apply to all additional fees: colour, placement phone + 49 (0) 611 / 78 78 – 395
and bleed fees. Discounts do not apply to special costs frank.nagel@springernature.com
or additional technical costs. 7
Payment conditions: 2 % discount for payment prior to publication; 15 %
4 Columns: Job advertisements / business connections Page 6 agency commission, agency status must be verified
5 Special advertising Loose / fixed Inserts: (no discounts available) with the commissioning at the latest and in the form of
forms: 2-page € 4,075 an excerpt from the German Trade Register (Handels
4-page € 6,158 register); valid for Germany: additional VAT applies to all
These prices apply for paper weights up to 170 g. prices listed; payment due: upon receipt of invoice.
Delivered untrimmed, trimming on request. Banking information: Springer Fachmedien Wiesbaden GmbH
Deutsche Bank Berlin
Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/gtc
8Trade journal
Formats and technical information F
1 Journal format: 210 mm wide × 279 mm long 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings
Print space: 175 mm wide × 240 mm long etc. available via E-Mail: anzeigen@le-tex.de
2 Printing and 7 Proofs: Since we use Process Standard Offset (PSO) printing,
binding methods: Offset, adhesive binding we don’t need proofs.
3 File transfer: FTP: 8 File archiving: Since files are archived for 1 year, repeat printings of
Access information on request the unchanged files are possible as a rule. However, we
do not offer a guarantee as to file availability.
E-Mail:
carmen.calvo-zeller@springernature.com 9 Liability: The commissioning party assumes responsibility
for the timely submission of the advertising text and
Maximum file size: 10 MB! suitable, error-free printing materials and/or inserts.
Please use Winzip (.zip) to compress your file. Should clearly unsuitable or damaged materials be
The name of the zip file should start with the journal submitted, the publisher will demand their immediate
name, followed by the issue and customer name. replacement. Should no suitable materials be submit-
4 File formats: Please send printable PDF X3 files. Please use PDF ted, the publisher will print the advertisement in the
version 1.3 for your document (no transparencies, quality the submitted materials allow.
please). Please add 3 mm at the edges in bleed 10 Contact: Carmen Calvo-Zeller, Ad Management
advertisements. A double-page should be one pdf file. phone + 49 (0) 611 / 78 78 – 616
It is recommended to create double-page spreads carmen.calvo-zeller@springernature.com
without doubling the gutter. All elements, which
should be visible, must have a minimum distance of
3 mm to the bleed.
5 Colours: Ensure that all figures and colors are separated into its
CMYK components. Please define black as pure black
without any tone in the three color channels. Dark gray
text should have a maximum tonal value of 84.9%;
otherwise please use 100% black. Please also convert
any spot colors into the corresponding CMYK
definitions. Color application should not exceed
300 percent. We recommend profile
ISOcoated_v2_300. Images should ideally have a
resolution of 300 dpi, and must have a minimum
resolution of 200 dpi.
9Special Publications 2019
Overview of the special publications 2019 of ATZ, MTZ and ATZelektronik!
Use the high-circulation special publications of ATZ, MTZ and ATZelektronik for your company / product presentation.
Make a targeted and non-distributive presentation
of your current products and services to our readers.
We design individual offer packages for you
according to your wishes and needs.
About your different possibilities
will be happy to inform you:
Rouwen Bastian
(Sales Management Automotive)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
Subject to change without notice.
The standard price list on page 7 applies.
10Our readers are the candidates you are looking for. recruiting
Find your talents with ATZrecruiting!
Secure the highest attention of the development engineers of well-known companies
and future graduates with a publication tailored to your needs.
8 Pages Basic Package Further Possibilities
Portrait of the company Banner at springerprofessional.de
Interview with management or Available in the online library
HR managers by ATZ editorial staff Display of your issue at ATZlive congresses
Best practice report from your company (within 12 months)
3 cover picture suggestions Reference to your special in 3 newsletters
Your own advertisements / from springerprofessional.de
job advertisements
Circulation 3.000 copies, distribution with
ATZ / MTZ or ATZelektronik
from € 12,500
Taylormade for you...
... Every company is unique. Therefore we design each ATZrecruiting
CONTACT: individually and are happy to take the time for a consultation.
Rouwen Bastian Valid for Germany: additional VAT applies to all prices listed.
(Sales Management Automotive) You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
11Trade journal
Circulation and distribution analysis 2
1 Circulation 4 Digital distribution:
monitoring: All printed issues of MTZ are also published in electronic form, as well
2 Circulation analysis: average number of copies per issue in one year as in the digital library springerprofessional.de, which is used by an
(July 1 2017 – June 30 2018) average of 0.17 million unique visitors per month.
(Source: AGOF daily digital facts 2018-06).
Print run: 6,000
Actual distributed of which, abroad: 531 5 Article downloads:
circulation (ADC): 5,433 In the space of 12 months (July 2017 to June 2018) 48.913 MTZ articles were
Copies sold: 2,177 of which, abroad: 361 downloaded from www.springerprofessional.de (PDF downloads in the
subscriber-only area, not including previews and HTML views).
Subscription copies: 1,983 Member copies: 7 PDF downloads include advertisements.
Individual sales: 1
Other sales: 193 6 Distribution English eMagazine MTZ worldwide:
More than 460 digital subscriptions of MTZ worldwide, additionally a
Voucher copies: 3,256 qualified circulation with an average of approximately 2,000 digital issues
Reminder, archive and per publication and the following geographical focus of distribution:
record copies: 567 USA, Germany, Great Britain, Japan, France, China
(August 2018)
3 Geographical distribution analysis:
Percentage of
actual circulation
Economic area % copies
Germany 90.2 4,902
Foreign countries 9.8 531
Actual distributed circulation (ADC) 100.0 5,433
3.1 Coverage in Germany structured according to postcode areas:
current coverage upon request
12Readership analysis
1.1 Branches 2.1.2 Area of responsibility
Target groups Share in % Target groups Share in %
Automotive supplier industry 38 Corporate leadership or management 58
Service 33 Research 68
Automotive manufacturers 15 Development, construction or simulation 85
Research and development 8 Production or plant management 58
Equipment providers 3 Quality assurance 50
Other 3 Logistics 38
Human resources 50
Purchasing 48
1.2 Size of the business unit
Organisation, IT or telecommunications 53
Target groups Share in % Marketing or sales 55
1 to 99 employees 20 Multiple answers possible
100 to 499 employees 10
500 to 1,999 employees 11
2,000 or more employees 55
No response 5 2.2 Sociodemographics | 2.2.1 Education and training
Target groups Share in %
Doctoral degree | habilitation 10
2.1 Occupational characteristics | 2.1.1 Position in the company Technical | natural sciences degree – traditional 65
Target groups Share in % university | university of applied sciences
Owner or co-owner, chairperson or managing 10 Degree – university of applied sciences 18
director Master training | certificate 9
Head of research, construction or development 10
Head of operations | head of department: technical 3 Technical or craft apprenticeship 7
Other member of staff: technical 53
Other member of staff: managerial 5
Instructor 3 Overview of empirical methods – MTZ
Student, pupil or trainee 13 1. Methodology: readership analysis through telephone interviews – randomly
Other 3 selected
No response 3 2. Target group: primary readers
3. Timeframe: 21 August to 1 November, 2016
4. Conducted by: Institut für Publizistik der Johannes-Gutenberg-Universität
Mainz
13Readership analysis
MTZ has a readership with considerable decision-making responsibilities. MTZ is frequently and intensively used. This proof of the journal‘s
high value and guarantees outstanding advertising exposure.
Investment responsibility
Reading time
I prepare the decision-making process,
62 % I contribute input / suggestions, 13 % More than 2 hours
I voice concrete recommendations
I make decisions independently / 33 % Between 1.5 and 2 hours
21 % I make decisions with colleagues
36 % 31 minutes to 1.5 hours
17 % Not involved
18 % Up to 30 minutes
53 % of the ATZ-readers have read the last 11 issues.
MTZ achieves a high reach.
Its outstanding editorial quality creates an attractive advertising
Passed on
environment.
3% I don‘t pass the issue on Quality of content
15 % 1 to 2 further readers 92 % Recommendable
Reports new developments at
15 % 3 to 5 further readers 68 % an early stage
8% 6 to 10 further readers 61 % Important for my profession
Important basis of information
43 % 11 and more further readers 38 % to make professional decisions
and investments
18 % No response Multiple answers possible
14Fachwissen. Digital. Finden.
Website
Portrait 1
1 Web adress (URL): springerprofessional.de/en/automotive
2 Brief description: Springer Professional Automotive is the international
portal for the technical magazines ATZ, MTZ,
ATZelektronik and ATZoffhighway. It provides
engineers and decision-makers in the automotive
industry all over the world with important
technology and sector information.
3 Target group: Decision-makers and engineers in the automotive
and supplier industry as well as engine construction
sectors all over the world.
4 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Christiane Köllner
phone + 49 (0) 611 / 78 78 – 136
christiane.koellner@springernature.com
Patrick Schäfer
phone + 49 (0) 611 / 78 78 – 557
patrick.schaefer@springernature.com
Contact advertising:
Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
Frank Nagel (Media Sales)
phone + 49 (0) 611 / 78 78 – 395
frank.nagel@springernature.com
For agencies: Business Advertising GmbH
phone + 49 (0) 211 / 17 93 47 – 0
werbung@businessad.de
5 Usage data: on request
15Fachwissen. Digital. Finden.
Website
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Web pixel format cpm kb
Fullsize banner 468 × 60 85 max. 120
Superbanner (big size) 728 × 90 85 max. 120
Skyscraper 120 × 600 or 160 × 600 85 max. 120
Wide skyscraper 200 × 600 85 max. 120
Medium rectangle 300 × 250 85 max. 120
Wallpaper (superbanner + skyscraper)1 728 × 90 + 170 each max. 120
120 × 600 or 160 × 600
Billboard 770 × 250 170 max. 120
Half page 300 × 600 170 max. 120
Sidebar 300 × 600 170 max. 120
Floor ad 1,200 × 2002 170 max. 120
1
Background colouring on request.
2
At interaction expanding to 1,200 x 400 pixels.
Details on special ad formats on request.
2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH
online media. Deutsche Bank Berlin
3 Payment conditions: 2 % discount for payment prior to publication; 15 % Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
agency commission, agency status must be verified Swift/BIC: DEUTDEBB
with the commissioning at the latest and in the form of IBAN: DE09 1007 0000 0069 7003 00
an excerpt from the German Trade Register (Handels- You can find our general terms and conditions at
register); valid for Germany: additional VAT applies to all www.springerfachmedien-wiesbaden.de/gtc
prices listed; payment due: upon receipt of invoice.
16Fachwissen. Digital. Finden.
Website
Formats and technical information F
1 Data formats: Flash, GIF, HTML, JPEG 4 Newsletter If newsletter-format ads are submitted, please note
Redirects possible advertisements: that animations cannot be displayed.
If Flash files are submitted, an alternative GIF version 5 Contact: Carmen Calvo-Zeller
should always also be sent as a fallback image. Ad Management
Size: max. 120 kB per advertisement. The maximum phone +49 (0) 611 / 78 78 – 616
allowable file size is based on the file size of the banner-wiesbaden@springernature.com
respective file(s).
Springer Fachmedien reserves the right to reject files
that would be especially straining for CPUs; a utilisation
level of 40 % may not be exceeded (for standard PCs).
Sound can be include in advertisements, provided the
following conditions are met:
– At the start of the advertisement, the sound must be
turned off. Only a specific action on the part of the
user (click) should activate the sound.
– There should be a clearly visible button to turn off the
sound.
– When the ad (e.g. its layer) is closed, the sound must
automatically end.
Information on Flash, expandable advertisements,
HTML - especially HTML 5, and the use of redirects:
www.springerfachmedien-wiesbaden.de/data-delivery
2 Delivery address: banner-wiesbaden@springernature.com
3 Delivery deadline: Up to 5 business days before placement.
Target link: Please be sure to include the target link for
each ad.
17Fachwissen. Digital. Finden.
Newsletter
Portrait 1
1 Name: Newsletter Automotive
2 Brief description: The newsletter provides engineers and decision-
makers in the automotive industry with the latest news
on technology and developments in the branch in
english language, providing a compact and concise
overview of the latest events in this economic sector.
3 Target group: Decision-makers and engineers in the automotive and
supplier industry as well as engine construction sectors
all over the world.
4 Frequency: fortnightly on Tuesdays (uneven calendar weeks)
5 Publishing company: Springer Fachmedien Wiesbaden GmbH
Contact editor: Christiane Köllner
phone + 49 (0) 611 / 78 78 – 136
christiane.koellner@springernature.com
Patrick Schäfer
phone + 49 (0) 611 / 78 78 – 557
patrick.schaefer@springernature.com
Contact advertising:
Rouwen Bastian (Sales Management)
phone + 49 (0) 611 / 78 78 – 399
rouwen.bastian@springernature.com
Frank Nagel (Media Sales)
phone + 49 (0) 611 / 78 78 – 395
frank.nagel@springernature.com
6 Usage data: 8,191 recipients (June 2018)
18Fachwissen. Digital. Finden.
Newsletter
Prices | advertising formats P
1 Advertisement formats and prices (prices in Euro)
Newsletter pixel format fixed price kb
Text ad small + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 500 max. 45
Text ad large + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 600 max. 45
Fullsize banner (gif or jpeg)* 468 × 60 600 max. 45
Rectangle (gif or jpeg)* 300 × 250 600 max. 45
* not animated files
** incl. spaces
2 Discounts: Conditions agreed for print media will not You can find our specifications for online advertising at
be applied for online media. www.springerfachmedien-wiesbaden.de/data-delivery
3 Payment conditions: 2 % discount for payment prior to publication;
15 % agency commission, agency status must be veri-
fied with the commissioning at the latest and in the
form of an excerpt from the German Trade Register
(Handelsregister); valid for Germany: additional VAT
applies to all prices listed; payment due: upon receipt of
invoice.
Banking information: Springer Fachmedien Wiesbaden GmbH
Deutsche Bank Berlin
Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
Swift/BIC: DEUTDEBB
IBAN: DE09 1007 0000 0069 7003 00
You can find our general terms and conditions at
www.springerfachmedien-wiesbaden.de/gtc
19A world of information from the automotive field www.springerprofessional.de www.springerfachmedien-wiesbaden.de Springer Vieweg
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