MEDIA DATA 2023 We understand what motivates families - Price list No. 53 from 27 September 2022 - Junior Medien
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MEDIA DATA 2023
Price list No. 53 from 27 September 2022
We understand what
motivates families
Jan Wickmann
Managing Director
An optimistic start in 2023.
We are getting used to extraordinary situations.
So now we also have an extraordinarily large amount of news.
We have set up a joint venture with Mediengruppe Klambt and
have now been conducting our digital activities, in particular our
websites leben-und-erziehen.de and mama-reporter.de,
together since 1st of July 2022. You will reap the benefits of
this with extraordinary growth in terms of reach and a whole range
of new advertising options.
Our magazine Leben & erziehen is getting greener. Beginning in 2023,
every issue will feature comprehensive contexts in which we
focus on sustainability and sustainable products and offer you an
opportunity and a stage for the orchestration of your
trend-products.
Our format Schwangerschaft & Geburt will be combined with the
regional Klinikführer (clinic guide), with a maternity pass cover – and
precisely focused on the target group.
Correspondingly. the core content of junge familie will continue
to focus on the first months with a baby.
In 2023, we are once again looking forward to supporting
your objectives with creative and effective communication as
a trusted partner.
Your
Jan Wickmann
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022
JUNIORMEDIEN Portfolio
PRINT
PREGNANCY PREGNANCY BABY BABY SCHOOLCHILDREN
BIRTH BIRTH NURSERY SCHOOL AGE NURSERY SCHOOL AGE
NEWBORN BABIES BABY PRIMARY SCHOOL AGE PRIMARY SCHOOL AGE
incl. incl.
5 x extras incl. 6 x extras
16 pages
Including 16 pages of ‘green!’
80,000 100,000 95,000 95,000 35,000
Copies/issue Copies/issue Copies/issue Copies/issue Copies/issue
Gynaecologists 80,000 Paediatricians 70,000 Paediatricians 30,000 Kindergarten 50,000 Schools 10,000
AOK-Babykoffer 20,000 PEKiP 20,000 Subs. 30,000 Subs. 10,000
Subs. 10,000 Subs. 30,000 Newsagents 15,000 e-Paper 15,000
Newsagents 15,000
DIGITAL
leben-und-erziehen.de L&e on Facebook L&e on Pinterest L&e on Instagram Mama REPORTERS
Reach Reach Reach Reach Test mothers
(IVW 08/22) (Status as of: 09/22) (Status as of: 09/22) (Status as of: 09/22) (Status as of: 09/22)
Page impressions 2 million. Subscribers 104,177 Monthly viewers 966,900 Subscribers 4,759 Registered users 83,313
Visits 1.6 million Followers 106,267 Impressions 998,330 Accounts reached 160,000
Interactions 49,600 Content reach/month 9,364 Newsletter recipients 37,500
Article reach/month
Newsletter subscribers 121,112 16.2 million.
Link clicks 11,426 Story reach/month 2,660 Instagram reach 30,000
Impressions 404,313
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022
Facts and Figures
Schwangerschaft & Geburt accompanies parents-to-be
DISTRIBUTION CHANNEL Target group Expecting mothers
during the 40 exciting and unique weeks of pregnancy
(publisher’s figures)
and the first weeks with a newborn baby. In the mag- Print circulation 80,000 copies
azine, specialists such as midwives, paediatricians and Gynaecologists Frequency of publication Four issues per year
80,000
nutritionists share their knowledge and experience. Distribution area Nationwide
The clinic guide ‘Hurra, ich bin schwanger’ is part of the 80,000 in total Advertisement price 1/1 page: 16,100 euros*
magazine – and, from 2023, our maternity pass cover, * Ad prices can be found in the section Technical
too. Gynaecologists will distribute the booklet with your Specifications and Prices.
logo and flyer insert including the maternity pass cover
to expecting mothers.
new!
OFFER Maternity pass sponsoring
Logo-integration on the maternity pass
cover
nity Flyer insert
Mater 4 x 1/1 page ad in 4 publications /
pass issues (from the overall portfolio)
cover Presence in all 4 issues
(320,000 maternity pass cover)
Klinikführer Runtime: 1 year
Price: 100,000 euros*
* More information and special offers on request.
Themes & Dates Schwangerschaft & Geburt
Issue Topics Publication date Advertising/ Deadline for printed Delivery deadline
withdrawal dead- materials for inserts/supple-
line ments
Nutrition: important advice for expecting mothers; safe, practical and comfortable: baby
1/2023 carriers, baby-buggies & co. – the checklist; buying child seats: Tips and experience
30/03/2023 23/02/2023 02/03/2023 09/03/2023
Vitamins and minerals during pregnancy; beauty-treatment for the ‘bump’; perfect
2/2023 care: bathing baby, creams & co.; sustainable baby fashion
04/07/2023 30/05/2023 06/06/2023 13/06/2023
First toys; recipes for expecting mothers; sleep tips for little night-owls; keeping fit
3/2023 during pregnancy
05/09/2023 01/08/2023 08/08/2023 15/08/2023
Ideally prepared for baby’s birth – from pre-natal courses to the essential clinic bag; furnishing
4/2023 the nursery; fashion for expecting mums: comfortable and classy; mobility with a baby
14/11/2023 09/10/2023 16/10/2023 23/10/2023
Dates and themes subject to changes. Changes possible.
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022
Facts and Figures
Euro
Heft 2/2022 2,90 4,00
ILIE
WA S ZÄH LT, IST FAM
SFR
Pregnancy, childbirth, breast-feeding time and
• Schweiz
Österreich 3,20 Euro
DISTRIBUTION CHANNEL Target group Expecting mothers and families with
(publisher’s figures) babies
FIT
IN DEN
KREISSSAAL
Von Atmen bis
babyhood: these phases are full of changes for
Distributed edition Q 2/2022 (IVW)
(soon to be) mums and dads. We wish to prepare
Yoga: Hier findet
Paediatricians
ihr den perfekten
Vorbereitungskurs
110,689 copies
70,000
GESUND DURCH DIE
SCHWANGERSCHAFT them for their roles as parents with competent
Sold edition Q 2/2022 (IVW)
Warum der Mutterpass
in dieser Zeit so
articles, tips from experts, information and practi-
BAUCHLAGE
wichtig ist
AOK-Babykoffer
Wann macht sie Sinn
104,594 copies (incl. e-Paper)
?
und wann droht Gefahr
cal everyday advice. In junge familie, parents and 20,000
Frequency of publication Four issues per year
Die ers
ten
1. 000 Ta
ge
parents-to-be will find exhaustively researched Subs. Distribution area Nationwide
, damit
Alle Infos ines
euer Kle
articles covering baby’s health, nutrition and 10,000
gesund
t
aufwächs
BEISSRING Schnelle
DIY-Hilfe, wenn die
Advertisement price 1/1 page: 19,400 euros*
development. And, on top of this: shopping tips,
Zähnchen kommen
100,000 in total
furnishing ideas and everything for baby’s well-
* Ad prices can be found in the section Technical
being – for instance, skincare and haircare, moti-
FLÄSCHCHEN-TEST WELCHER TEE?
Die besten Tipps zu Babys Diese Kräuter helfen
Specifications and Prices.
Milchnahrung bei Fieber & Co.
vational playthings and travelling with babies.
Themes & Dates junge familie
Issue Topics Publication Advertising/ Deadline for Delivery deadline
date withdrawal dead- printed materials for inserts/supple-
line ments
Healthy nutrition during pregnancy and breast-feeding; first teeth; the right way to carry babies; sleep safely – baby phones
1/2023 28/02/2023 24/01/2023 31/01/2023 07/02/2023
& co.; the A to Z of nappy changing
Furnishing ideas for the nursery; the A to Z of breast-feeding and weaning; nutrition and vitamins when planning a family;
2/2023 15/05/2023 04/04/2023 13/04/2023 20/04/2023
travelling with babies; baby buggy check
Mobility with babies; starting out with supplementary foods; fostering baby’s development with playthings; personal hygiene
3/2023 28/08/2023 24/07/2023 31/07/2023 07/08/2023
for expecting mothers and babies; pension funds and insurance – what families really need
Stress-free travel with babies; staying healthy through the winter; layettes: what your baby needs; indoor and outdoor
4/2023 30/10/2023 21/09/2023 29/09/2023 09/10/2023
clothing for the winter months; the vaccinations your baby needs
Dates and themes subject to changes. Changes possible.
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022
Facts and Figures
Leben & erziehen DISTRIBUTION Target group Families with babies and children in pre-
CHANNELS (Publisher’s figures) school and at school
incl. extra, baby! incl. extra, kinder! Distributed edition Q 2/2022 (IVW)
PEKiP 20,000 Kindergarten 50,000 79,393 copies
Sold edition Q 2/2022 (IVW)
Paediatricians 30,000 Subs. 30,000
73,672 copies (incl. e-Paper)
Subs. 30,000 Newsagents 15,000 Reach mr 2022 II (agma)
180,200 readers per issue
Newsagents 15,000
Frequency of publication Eleven issues per year
95,000 in total 95,000 in total Distribution are Nationwide
incl. Advertisement price 1/1 page: 19,400 euros*
6 x extras
Copy price 3.90 euros
+
5 x extras * Ad prices can be found in the section Technical
In Leben & erziehen, we provide
baby! Specifications and Prices.
answers at eye-level, let experts
explain complex issues in plain language and let real parents incl.
have their say. 16 pages
Our magazine kinder! has been integrated as an extra in six
issues of Leben & erziehen since 2022. Here, the
focus is on topics of special interest to parents with SUSTAINABILITY in EVERY issue
children in kindergarten and at school. Our baby!-extra How can we make the world our children live in a little better every day? In most
appears in five issues per year. In this part, we focus families, questions like this are now a familiar part of everyday life. In view of the
on the questions that young mums and dads ask in the early increasing awareness of environmental issues not only among mums and dads,
days of parenthood. but also in the minds of every one of us here, all future issues of Leben & erziehen
will include 16 pages with tips and ideas that foster ecologically-compatible be-
NEW IN 2023: Our magazine ‘green’ is now a permanent haviour on the part of our readers of all ages. Go green!
feature in Leben & erziehen!
LEBEN & ERZIEHEN – THEMES & DATES 2023
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022
Themes & Dates Leben & erziehen
Issue Topics Publication date Advertising/ Deadline for printed Delivery deadline
withdrawal deadline materials for inserts/supple-
ments
1-2/2023 with extra, kinder! What you must know when buying a school satchel; SOS-tips for colds; vitamins and breast-feeding; ideas
30/01/2023 23/12/2022 02/01/2023 09/01/2023
incl. holiday special for summer holidays; How bio-cotton clothing is made; natural cosmetics for all ages
Really cool – and cosy, too: Furnishing tips for nurseries and children’s rooms; Red Alert!: how to treat nappy
3/2023 with extra, baby! 28/02/2023 24/01/2023 31/01/2023 07/02/2023
rash; vaccination: yes please – an overview; Green household helpers; tips for hay fever sufferers
4/2023 with extra, kinder! Mobile with Mini: new baby buggies and car seats, bike carriers, seats & co.; crafts, baking and gift ideas for
23/03/2023 16/02/2023 23/02/2023 02/03/2023
incl. Easter special Easter; comfortable first walkers; buying children’s fashion with a good conscience; sustainable toys
Hi nappy-pants: Nappy-panties Q&A; pension funds and insurance: what’s really important; Bio-
5/2023 with extra, baby! 24/04/2023 16/03/2023 23/03/2023 30/03/2023
supplementary foods; the great natural cosmetics check
Holiday travel without the stress: how it works; stinging insects: how to protect your kids; technical trends for
6/2023 with extra, kinder! 22/05/2023 12/04/2023 19/04/2023 26/04/2023
families; baby’s first bath; outdoor toys and playthings for kids; sustainable shopping
Baby slings and carrying aids; preventive healthcare: newborn medical examinations; educationally valuable:
7/2023 with extra, baby! toys that assist baby’s development; the pharmacy in a bag: what must it contain; a brief guide to milk; 29/06/2023 24/05/2023 01/06/2023 08/06/2023
picnics in the lap of nature: healthy snacks for outdoor tours
Hello to a new phase of life: Tips for pre-school and school starters; break-time power: what’s best for
8/2023 with extra, kinder!
pre-school and school lunch boxes; learn how to sleep through the night; sustainable holidays in the lap of 25/07/2023 16/06/2023 23/06/2023 30/06/2023
incl. Back-to-School special
nature; a green start to pre-school and school life
Skincare for Mama and Mini-Me; dental health from the first teeth on; tips for baby food beginners;
9/2023 with extra, baby! 23/08/2023 19/07/2023 26/07/2023 02/08/2023
Germany’s best water theme and fun parks; harvest time in the garden; greener baby care with eco-nappies
Good planning is half the battle: tips for family winter holidays; get out the waterproofs and rubber boots:
10/2023 with extra, kinder! the best clothes for wind and weather; strengthen the immune system before the winter months begin; 26/09/2023 22/08/2023 29/08/2023 05/09/2023
woodland games; gentle treatments for tummy ache
Mattresses, air humidifiers, baby-phones: Health (and safe) sleep for all; autumn recipes; advent calendar
11/2023 with extra, baby! 24/10/2023 15/09/2023 22/09/2023 02/10/2023
trends 2023; grandma’s tips: the best household remedies; toxin-free children’s rooms
Christmas is coming! Tips and tricks for a perfect Christmas; Xmas wish-list for all ages; must-have
12/2023 with extra, kinder!
household aids; haircare for the whole family; bio-Christmas fare (for baby, too), sustainable Christmas 28/11/2023 20/10/2023 27/10/2023 06/11/2023
incl. wish-list
baking
Outlook: Holiday trends 2024; how to prepare pre-school kids for starting school; strengthening the immune
1-2/2024 with extra,
system for all ages; breast-feeding myths; New Year’s resolutions for a better world; Eco-seals and what they 31/01/2024 22/12/2023 03/01/2024 10/01/2024
kinder!
mean
Dates and themes subject to changes. Changes possible.
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022
Ad formats Technical specifications
Production process
Standard process offset printing (DIN-ISO 12647-2). Minor deviations in tonal values are within the tolerances
1/1 page 1/2 page portrait 1/2 page landscape of the offset printing process.
210 mm × 280 mm 102 mm × 280 mm 210 mm × 136 mm
Finishing
Saddle stitch binding
Proof matching
junge familie, Schwangerschaft & Geburt, Leben & erziehen
Inside pages: PSO_LWC_Improved_eci
Cover: ISO_coated_V2_eci (FOGRA 39L)
Schule
Inside pages: ISO_coated_V2_eci (FOGRA 39L)
Cover: PSO UNcoated ISO 12647 (F47)
1/3 page portrait 1/3 page landscape 1/3 page
71 mm × 280 mm 210 mm × 91 mm two columns Klinikführer Hurra, ich bin schwanger!
134 mm × 132 mm Cover and inside pages: PSO_LWC_Improved_eci
Delivery of data
duon-portal.de
If you have any questions about data delivery, please contact the support team at Duon:
Phone: +49 (0)40 374 117 50
support@duon-portal.de
Delivery addresses for AdSpecials
Severotisk s.r.o.
1/4 page portrait 1/4 page landscape 1/4 page
Mezni 3430/3a
55 mm × 280 mm 210 mm × 68 mm two columns
400 11 Usti nad Labem
102 mm × 132 mm
Czech Republic
Delivery hours: 8 a.m. – 4 p.m.
Complaints
The publisher cannot be held liable for complaints resulting from incorrect printing data, templates,
documents or information received from the customer.
Ad sizes Magazine format Special formats
plus 5 mm trimming 210 mm (width) on request
border on all sides 270 mm (height)
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022
Facts and Figures
Schule magazine accompanies families from the DISTRIBUTION CHANNEL Target group
(publisher’s figures) Families with schoolchildren, teachers/
first day at school to choosing a career with educationalists
fascinating articles, expert advice and in-depth Schools
Print circulation
10,000
reports from schools and everyday family life. 35,000 copies
Schule offers the necessary orientation for navi- Subs. Frequency of publication
gating the learning jungle and provides inspiration 10,000 Six issues per year
that enables parents to meaningfully support and e-Paper Distribution
accompany the development of their children on 15,000 Nationwide
their exciting path to becoming happy, self-confi- 35,000 in total
Advertisement prices
1/1 page: 12,500 euros*
dent and successful personalities. The magazine
comes with a modern look, and features contribu-
tions from prominent authors and advice from
experts in the fields of education and learning. * Ad prices can be found in the section Technical
Specifications and Prices.
Themes & Dates Pro Bildung Schule
Issue Keynote topics Date of Advertising/ Deadline for print- Delivery deadline
Thematic complexes in publication withdrawal dead- ed materials for inserts/supple-
ALL issues line ments
How to find the right private tuition; school satchel and backpack trends; which Learning to read and write correctly
1/2023 09/02/2023 29/12/2022 12/01/2023 19/01/2023
vaccinations make good sense?; safety on the way to school
Promotion of correct orthography
Dual training programmes; sports and outdoor activities; holiday camps and language and mathematics (private tuition)
2/2023 20/04/2023 14/03/2023 21/03/2023 28/03/2023
holidays; contact lenses as an alternative to glasses? – what the experts say.
Digitalisation as an extension of
3/2023 Learn how to learn; learning software & co.; digitalisation in schools classical learning in all age 06/06/2023 26/04/2023 04/05/2023 12/05/2023
groups (learning software, hardware
4/2023 Everything for the first days at school; starting school: eye-tests for children; such as laptops, smartphones,
headsets) 07/08/2023 03/07/2023 10/07/2023 17/07/2023
incl. Back-to-School special educational games; learning correct grammar and spelling
5/2023 Puberty: hormones, mood-swings and skin problems; school kids under learning Health/nutrition/physical activity/
incl. special “From preschool pressures – how parents can help; from measles to HPV – what parents need to outdoor activities/sport 28/09/2023 24/08/2023 31/08/2023 07/09/2023
to primary school” know about vaccinations
Changing schools: which form of secondary education?; alternative educational
6/2023
concepts: from boarding schools to Rudolf Steiner schools; learning how to read 17/11/2023 12/10/2023 19/10/2023 26/10/2023
incl. wish-list
and write – methods and material
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022
Dates and themes subject to changes. Changes possible.
Ad prices Ad Specials
Leben & erziehen
Schwangerschaft und Geburt junge familie Leben & erziehen Frequency discount Supplements Booklets Glued-in inserts
from 2 ads 3% Insert prices Insert prices Glued-in insert prices
FORMAT PRICE FORMAT PRICE FORMAT PRICE
per thousand copies Partial per thousand copies Partial per thousand Partial
2/1 37,290 2/1 34,200 copies or part thereof booking
2/1 27,600 from 4 ads 5% or part thereof booking or part thereof booking
(plus VAT) (plus VAT) (plus VAT)
1/1 C4 20,100 1/1 C4 21,890 1/1 C4 24,300 from 6 ads 10% up to 4 pages 121 165 Postcards 100 126
132 165
1/1 C2 19,100 1/1 C2 21,340 1/1 C2 23,300 20 g
from 8 ads 15% 8 pages 137 181 Booklet – 20 g 126 148
1/1 16,100 1/1 20,790 1/1 19,400 up to
138 176 Product
from 10 ads 20% 30 g 12 pages 154 198 132 154
1/2 11,400 1/2 12,925 1/2 14,000 sample
up to 16 pages 170 214
145 187 Glued insert on
1/3 8,900 1/3 9,922 1/3 11,700 40 g 165 220
Volume discount cover
up to
1/4 6,200 1/4 6,580 1/4 9,700 152 198
50 g Grammage
from 2 pages 3%
Minimum order volume:
Grammage
4-pager, at least 100 g/m2
from 4 pages 5% 10,000 copies*
2-pager, at least 115 g/m2
from 6 pages 10% Formats:
Klinikführer Hurra, ich Minimum order volume:
4-pager, at least 60 g/m2
Pro Bildung Schule bin schwanger from 8 pages 15% 10,000 copies* Minimum format:
FORMAT PRICE FORMAT
PRICE PRICE 60 mm x 100 mm
full issue* Regional issue from 10 Minimum order volume:
pages
20% Formats: Maximum format:
2/1 23,000 2/1 – – 10,000 copies* Minimum format: 148 mm x 210 mm
1/1 C4 13,800 1/1 C4 – – 105 mm x 148 mm
Only frequency or volume Formats: Individual offers will be
1/1 C2 13,200 1/1 C2 – – Maximum format:
discounts apply. Minimum format:
210 mm x 270 mm prepared for envelopes with
1/1 12,500 1/1 4C 33,600 3,600 105 mm x 148 mm content, brochures, product
1/2 8,300 1/2 4C 17,300 1,900 Maximum format: Stapled booklets, posters and samples, rectangular and
190 mm x 250 mm booklet format: unfolded printed matter.
1/3 6,200 1/3 13,700 1,500
other booklet formats on Further options are available
1/4 5,100 1/4 8,900 930
request. on request.
25% educational discount and * Price applies nationwide,
15% art and cultural discount. with 12-month term. Labelling of supplements that Placement:
cannot be readily identified The placement of the
as advertising must be carrier ad and the position
identified as such by the word of the glued insert must
Advertorials ‘Advertisement’ set in at least be coordinated with the
Advertorials are labelled as such with ‘ADVERTISEMENT’ in at least 12 pt caps with a higher 8 pt caps or a larger font size. advertising department.
contrast font style. Advertorials may not be published on cover pages. Agreement on details after
presentation of a sample.
Production costs General terms & conditions:
The placement of
1/3 and 1/2 page > € 1,500
advertisements
1/1 page > € 2,000 or special advertising
2/1 page > € 2,500 formats is subject to our
general terms & conditions:
Production costs are not eligible for rebates or agency commissions. www.junior-medien.de/agb. * Additional costs will be due in the case of lower volumes or small split runs.
We would be pleased to make you an offer to meet your specific needs.
All prices stated are in euros An environmental surcharge will be made for film-wrapped ad-specials.
and are subject to statutory Should the insert/supplement project beyond the magazine format, a
VAT. surcharge of 5 cents per copy will be added to the subscription edition.
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022A company of the Mediengruppe and
MEDIA DATA 2023 – DIGITAL PORTFOLIO
Price list No. 53 from 27 September 2022
We understand what
motivates familiesleben-und-erziehen.de Facts and Figures
4,000,000 ●
4,000,000
I
I leben-und-erziehen.de
3,000,000 Page Impressions
2,900,000
incl. forecast until the end of 2023
2,800,000
2,700,000
2,600,000
2,500,000
●
2,400,000 2,353,894
2,300,000
2,200,000
2,100,000
●
On leben-und-erziehen.de, families will find 2,000,000 1,963,045
1,900,000
everything they need to know about pregnancy, ba- ●
1,800,000 ● 1,766,529
byhood and everyday life in kindergarten and at 1,705,508
1,700,000
school. Our portal serves primarily as an informa- 1,600,000 ●
1,515,391
tive guide with carefully researched articles about 1,500,000 ●
1,422,937
all aspects of family life, covering areas from de- 1,400,000 ●
1,331,470
1,300,000
velopment, health, education and learning to psy-
1,200,000 ●
chology, media, travel and ideas for games. Enter- 1,184,484
1,100,000
tainment value is also guaranteed, thanks to exclu-
* IVW
1,000,000 Jan. 2022 Feb. 2022 March 2022 Apr. 2022 May 2022 June 2022 July 2022 Aug. 2022 Dec. 2023
sive interviews with VIPs, the latest stories and a
whole load of prize competitions and games. It also The digital communication concept Target group
features a product-comparison column and themed (publisher’s statistics)
With our custom-designed online campaigns, we reach your top target
specials. groups across various different channels and orchestrate your brand in Gender: 83% women, 17% men
our editorial environment. A selection of our campaign options can be Age: 20 to 39
found on the following pages. Education: High school, technical college, polytechnic or university
We attach great importance to consultation and the preparation of a graduate
personalised offer. Contact us for more information.
ø Net income: 2,000 euros
Reach
(IVW 08/2022)
Visits: 1.64 million
Page impressions: 1.96 million
Advertorial* Price: 2,400 euros Uptime: 4 weeks
* We will produce the advertorial on the basis of your specifications. You provide us with the final copy
and images. Precise material requirements are available on request.
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022Digital channels
FACEBOOK INSTAGRAM Pinterest
NEWSLETTER
There’s always plenty going on in our Facebook Instagram is a particular favourite of young The extremely popular picture search engine
Sent to subscribers every two weeks, our changed enormously last year – but that didn’t
community: whether it’s emotional stories of families and mothers. Our informative stories and
Newsletter covers all family-relevant topics affect its popularity among young parents. Our
cruel strokes of fate, practical tips, current affairs entertaining posts reach precisely the community
and contains moving stories, practical tips and Pins offer true added value and really strike a
or brilliant ‘Mom-Hacks’, our readers’ likes, shares that wants to see your advertising message.
fantastic promotions. Your advertising message chord with our target audience.
reaches our readers not only as a text/visual and comments leave us in absolutely no doubt
about what moves them. 1 story (up to 5 progressively developing
teaser in the editorial section, but also as a stand- Pinterest campaign from. 1,900 euros
slides): 1,100 euros
alone feature. Pinterest-Idea-Pin 1,600 euros
Facebook & Instagram campaign Highlight (only in combination with a
from 2,400 euros story campaign): from 800 euros
Newsletter integration Runtime: 4 weeks
Runtime: 4 weeks Runtime: 4 weeks
Text/visual teaser CPM 15 euros Incl. reach estimate
Incl. reach estimate Incl. reach estimate
Stand-alone CPM 95 euros
Sub-volume dispatch possible for stand-alone;
price per sub-volume 75 euros extra; dispatch by arrangement. .
Reach*
Reach* (ø per month)
Subscribers: 104,177
Followers: 106,267 Reach* Monthly viewers: 966,900
Article reach/month** Subscribers: 4,759 Impressions: 998,330
Reach* Total: 16.2 million Accounts reached: 160,000 Engagement: 49,600
Article reach/month** Content reach/month: 9,364 Link clicks: 11,426
Subscribers: 121,112 Average: 81,192 Story reach/month: 2,660 * Status as of: 08 September 2022
Interactions/90 days: 161,778 Impressions: 404,313
* Status as of: 08 September
2022 * Status as of: 8 September 2022 * Status as of: 8 September 2022
** August 2022
Our team would be pleased to advise you about specially tailored offers for your social media campaign.
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022Digital and cross-media communication concepts
PERFORMANCE PACKAGE new! SPONSORSHIP OF THEMED SPECIALS
WITH GUARANTEED REACH
Become a sponsor of a themed special of your choice.
With our new format, we guarantee you the reach you envisage Here, we place two advertorials and four high-reach editorial articles.
and holistically realise your digital campaign – from target We integrate your logo in the ‘powered by’ banner that is displayed in
definition and implementation to the measurement of success every article and advertorial in the
and optimisation. We are committed to the production of target- special and increase reach by means
group-specific content that informs our users and provides of a social media campaign. You benefit from
convincing substance. We integrate your content in our article. the awareness generated by high-reach
For even greater awareness, we push the online campaign by editorial articles contained in the special.
embedding it in the Leben & erziehen Newsletter and social
media. Elements
• 4 editorial articles
Elements • 2 advertorials (delivered in final form)
• Advertorial (target-group specific content will be created by the • ‘Powered by’ banner with logo-integration
editorial team and your content will be integrated) above every article/advertorial in the special
• Text/visual teaser in the Newsletter • Branded Facebook and Instagram or
• Branded Facebook and Instagram campaign Pinterest campaign with 5 advertising posts
for boosting reach (we check which social
Uptime media channels are the best for the promotion
4 weeks of your campaign and give you our
recommendations)
Guaranteed reach* • incl. reach forecast
4,000 page impressions
Uptime
Reporting 3 months
(post-campaign)
• Page impressions, visits, Reach forecast
Dwell time You will receive a reach forecast after
• Recipients and selection of the articles
Newsletter opening rate
• Reach of the Facebook Reporting
and Instagram campaign (post-campaign)
• Total page impressions and visits
Price for the themed special
7,300 euros • Reach of the Facebook
and Instagram campaign
Price
15,000 euros
* Higher guaranteed reach can be
arranged on request.
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022Digital and cross-media communication concepts
One look, one click: new! Editors’ Choice new!
#Was-Eltern-lieben of the Month
We take a thematically-relevant editorial article and integrate The ‘Editors’ Choices’ are products that we really liked.
the new #Was-Eltern-lieben format with a mention of your brand Every month, our editorial team presents their favourite
or your product. We produce the clickable picture in the look & feel product of the month. We place your product in an
of our editorial content and thus generate higher user-awareness. A editorial setting – authentically and with direct relevance
simple click takes to your specific target group.
the user directly to your natively-integrated advertorial in which you
provide comprehensive information about your brand or your Elements
product. • Product presentation as ‘Editors’ Choice of the Month’
• Branded Instagram story
Elements
• Editorial article – thematically relevant to your brand Uptime
or your product 4 weeks
• Placement of #Was-Eltern-lieben in
editorial article, incl. link Guaranteed reach
• Advertorial (target-group specific content will be created 2,300 page Impressions
by the editorial team and your content will be integrated)
• Branded Facebook and Instagram campaign Reporting
(post-campaign)
Uptime • Page Impressions, visits and
8 weeks dwell times
• Instagram story views
Guaranteed reach
5,000 page Impressions Price
4,200 euros
Reporting
(post-campaign)
• Overall page impressions, visits and
dwell times
• Reach of the Facebook and Instagram campaign
Price
8,900 euros
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022Digital and cross-media communication concepts
SEASONAL PRIZE COMPETITION
PROMOTION PACKAGES
As competitions with prizes are very well received and
Take advantage of our seasonal promotion packages for Christmas, frequently clicked in our digital channels, the placement of
Easter and starting school to prominently place your product on a low your product in a prize competition generates a high level
budget. In print, we integrate the product as a gift idea and incorporate of awareness within your target group. You provide us with
it online in competitions and in social media channels as a prize. a product description and pictures, and we integrate your
product in the prize competition. On request, we can also
Elements provide a link to your own website. We will send you the
• 1/4 page gift idea in Leben & erziehen and/or contact details of the winners and
Pro Bildung Schule dispatch the prizes.
• Prize competition in Easter special/Back-to-School special/
Advent calendar on leben-und-erziehen.de Elements
• Branded Facebook and Instagram campaign • Prize competition with integration of
a description and picture of your product on
Runtime: 6 weeks leben-und-erziehen.de
• Branded Facebook and Instagram campaign
Price
(with placement in one magazine) Uptime
3,300 euros 4 weeks
Price Price
(with placement in two magazines) 1,600 euros
4,400 euros
Optional
• 1/3 page integration in a magazine
Final of your choice
booking Magazine
Promotion deadline issue DOP Price
(incl. online and social media)
Easter special 03/02/2022 L&e 4/23 23/03/2023
3,750 euros
Back-to-School L&e 8/23 25/07/2023/
02/06/2023
special PBS 4/23 07/08/2023
Schönes unterm
ANZEIGE
Wish-list/Advent L&e 12/23 28/11/2023/
05/10/2023 Bababoo and friends
calendar PBS 6/23 17/11/2023 Spielgeschichten
Christbaum
chten mit liebevoll gestalteten
Eine Verknüpfung von (Buch-)Geschi
bis vier Jahren – das ist die neue,
Holzspielsachen für Kinder von ein
friends. Im Mittelpunkt steht
vielfältige Spielwelt von Bababoo and
ängstliche kleine Löwe. Mit
Bababoo, der neugierige und manchmal
er die Welt, um das Mutigsein zu üben.
seinen Freunden erforscht
mit einer pädagogisch
Jedes Produkt enthält eine PlayTales-Karte
PlayTales („Spielt
wertvollen Kurzgeschichte und Aktivitäten. r haben viele
Geschichten!“) versteht die Marke als
Aufforderung, Kindern Die meisten Kinde
sondern gemeinsam zu (be) zu Weihnachten
Geschichten nicht nur vorzulesen,
Geschichten zum Anfassen. Ideen, was sie sich
spielen. So werden aus Erzählungen aber noch nach
Stapelspiel Wal Wilma, wünschen. Falls ihr
Bababoo and friends z. B. Steck- und
für die Minis sucht,
ab 18 Monaten, etwa 30 Euro, einer Überraschung paar tolle
Infos: bababooandfriends.com haben wir hier ein
Produkte für euch
BIG-Fendt-Dieselross
begeistert nicht nur kleine
Das Fendt-Dieselross-Kindertretfahrzeug
Charakter des Originalmodells
Traktorenfahrer ab drei Jahren, der
GETTY IMAGES, HERSTELLER
en: knuffige Motor-
von 1930 wurde detailgenau nachempfund typischer Auspuff
haube, seitlich sitzende Scheinwerfer,
Natürlich
des Originals und zwei runde Kotflügel.
BRIO Smart Tech Sound
bekannten
bietet der Traktor alle für BIG-Produkte
technischen Raffinessen. In der büffelstarken der
Serienausstatt ung sind der verstellbare Sitz,
Wasserfall-Tunnel
FOTOS/ILLUSTRATIONEN:
die
staubgeschützte Präzisionskettenantrieb, Wasser und die
zwei
robuste Achsschenkellenkung sowie Das beruhigende Plätschern von fließendem
Her- sind die perfekte Szenerie
Anhängerkupp lungen enthalten. wunderbaren Geräusche des Dschungels
gestellt in Deutschland und nel. In Verbindung mit der
für den Smart Tech Sound Wasserfall-Tun
können ihn die Kinder
auf maximale Sicherheit Smart Tech Sound Lok (separat erhältlich) Entweder sie
Euro, erwecken:
getestet. Etwa 130 mit tollen Soundeffekten zum Leben
über Rampengleise auf einer
Infos: big.de überqueren das tosende Gewässer
mit dem Zug durch
klapprigen, alten Brücke – oder sie donnern
Strecken warten passende
die dunkle Höhle darunter. Auf beiden beleben.
die Spielumgebun g akustisch
Funktionen, welche
Für Kinder ab drei Jahren, etwa 50 Euro.
Infos: brio.de
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022
66 Leben & erziehen 12/2021
05.11.21 17:48
K.indd 66
le1221_66-69_Wunschzettel_DRUCDigital and cross-media communication concepts
PREMIUM Mini-Booklet
PARTNERSHIP
We produce a mini-booklet with a topic relevant to your brand and
As a Premium Partner, your brand occupies an eight-page product exclusively for you. The booklet concerns itself with the
thematic block in a print magazine of your choice. The content thematic complex and offers parents (parents-to-be) essential basic
will be realised in a collaboration between information. The booklet contains no classic product-mention, the
you and our editorial team. We embed your editorial integrations Heft 2/202
2 2,90 4,00 Euro
SFR
overall orientation of the booklet is editorial and achieves a high level
MI LIE
Schweiz
3,20 Euro •
T, IST FA
Österreich
and advertorials in the leben-und-erziehen.de website and further
WA S ZÄ HL
of credibility within the target group. The booklet can be realised as
a supplement glued on the cover or inserted in a magazine of your
FIT
IN DEN
strengthen the online presence with a Facebook and Instagram
L
KREISSSAA
bis
Von Atmen
findet
Yoga: Hier
ihr den perfekten
choice.
gskurs
Vorbereitun
campaign. GESUND DURC AFT
H DIE
RSCH
SCHWANGE
Mutterpass BAUCHLAG
E
Warum der
so t sie Sinn
in dieser Zeit Wann mach Gefahr?
wichtig ist und wann droht
Elements Elements
• Eight-page thematic block incl. a two-page advertorial Die ers e
ten
• Production and creative realisation (graphic and content) of the
24-page
Tag
1. 000 it
os, dam
(if desired) and a sponsoring page as a lead-in to the
Alle Inf Kleines
euer und
ges
wä chst
auf
Schnelle
BEISSRING
booklet (incl. cover); format: 10.5 x 15 cm
die
DIY-Hilfe, wenn en
Zähnchen komm
thematic content
Sponsoring page • Integration of your logo on the cover and in page numbering
headers
TEE?
N-TEST WELCHER
FLÄSCHCHE r helfen
Diese Kräute Co.
• Integration of the print article on the website
Tipps zu Babys
Die besten ng bei Fieber &
Milchnahru
• Branded Facebook and Instagram campaign • Ad on the last page
• 1/1 page advertorial inside
Uptime digital • Publication of the contributions as articles ‘sponsored by’ on
4 weeks leben-und-erziehen.de
• Branded Facebook and Instagram campaign with link
Price to the article
41,500 euros
Uptime digital
4 weeks
Price
37,000 euros
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022Mama REPORTERS
Target group
Expecting mothers and
mothers with babies and
children to the age of 14
83,313
registered users on
mama-reporter.de
Mama Reporter 500 to 1,000
Name Applicants per test (ø)
Angelika (25) Mama Reporter
From parents for parents: On mama-reporter.de, Mama Reporter
Children Name 37,500
Name
our Mama REPORTER community tests and rates Lyn (34) Annamaria (6), Amelina (4), Rebecca (44) Newsletter recipients
products and services with a passion and total Arthur (2) Children
Children Nika (12), Benjamin (10), 30,000
Lives in
commitment. Authentic Maximilian (3), Ella (2) Noah (4) Reach, mama_reporter-
Karlskron
experiences mixed with a big dose Lives in Lives in Instagram (ø)
Munich Interests:
Hamburg
of fun make every test something Photography, travel, social net- Status as of: 08/09/2022
Interests: working, eating out Interests:
really special. Travel, social media Reading, swimming, travel
MONTH 20XX
BRAND
Product
Overall rating:
SUPER
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022Mama REPORTER Classic test with integration options
Basic package (red print) and other booking options
In the test phase,
the mothers test
and rate your
product. If you We publish selected test
We call on our Mama wish, they can results in the channels you
REPORTERS to apply for the also post their booked. If you wish, you can
chance to test your product in ratings in your receive a Test Seal with a star
the channels you book. channels. rating.
TEST CTA TEST PHASE TEST REPORT
Online Supervision Online
on mama-reporter.de of testers by Junior Medien on mama-reporter.de
on leben-und-erziehen.de with link Social Media on leben-und-erziehen.de
to CTA on mama-reporter.de Mama-REPORTERS post in
Social Media
Newsletter their own channels
Facebook & Instagram campaign
Picture and text teaser with with link to follow-up report
link to CTA on mama-reporter.de on leben-und-erziehen.de
Picture and text teaser with Newsletter
link to CTA on leben-und-erziehen.de Picture and text teaser with
Social Media link to follow-up report
Facebook & Instagram campaign Price: from 7,300 euros* on leben-und-erziehen.de
with link to CTA on mama-reporter.de Print
Facebook & Instagram campaign 1/2 or 1/1 page follow-up report in a magazine with
* Price includes: Organisation and selection of Mama-REPORTERs,
with link to CTA on leben-und-erziehen.de CTA on mama-reporter.de, Mama-REPORTER Newsletter, the relevant target group
test report on leben-und-erziehen.de, Facebook and Instagram campaign
Print with link to test report (basic package, red type).
Test Seal
1/2 or 1/1 page CTA in a magazine with with product rating, incl. usage rights for one year
the relevant target group
Our team would be pleased to advise you about other booking options and
make you a specially tailored offer. Contact us for more information.
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022Mama REPORTER Other booking options
Also bookable separate from the classic test
Mama Reporter UNBOXING VIDEO Mama REPORTERTALK Mama Reporter VIDEO
Our prominent testers unpack the test package/product We realise and produce a moderated digital talk show Our prominent testers rate the test product in the form of
on camera and give viewers their first, authentic impressions of the in video-format. Our guests are selected Mama-REPORTERs and, if a video statement that is simultaneously authentic and highly
product. applicable, experts who can talk about and discuss topics and products informative for the end consumers. The production of a video explaining
with relevance to families. the product or service is also possible.
Mama-Reporter MARKET
RESEARCH
We conceive
and conduct quantitative
online surveys
and qualitative focus-group
discussions
about products and
services.
Mama REPORTERS LIVE
Selected Mama REPORTERS report live from
trade fairs and events in social media channels, engage in
dialogue with customers, report on products
and services and invite viewers to immerse themselves in
the wonderful world of ‘Family’.
Also realisable as a social-media-takeover.
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022Our editorial team tests
Professional and authentic – our editorial team tests your
products to the limit. Many members of our editorial team
are mums and dads. And experts for the world of parenting.
The create premium, and simultaneously authentic, content Test report on
leben-und-erziehen.de
for you that we then publish on leben-und-erziehen.de and
advertise with a campaign on Facebook and Instagram.
As a further option, we can produce a professional video
statement and integrate in the test report.
Elements
• Test report on leben-und-erziehen.de
• Branded Facebook and Instagram campaign
Uptime
4 weeks
Guaranteed reach
3,500 page Impressions
Reporting Newsletter teaser
(post-campaign)
• Page impressions, visits and
dwell times for the test report
• Reach of the Facebook and
Instagram campaign
Price
6,500 euros Video statement,
duration 1 to 2 minutes,
Optional integrated in
Production of video statement test report
incl. integration in test report Branded Facebook and
Instagram campaign
Price
3,000 euros
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022 21Influencer marketing
Our high-reach influencers are highly respected as Booking information
Across all the influencer’s channels
role-models and opinion leaders in their communi-
ties. As their fans and followers trust them and fol- Instagram
Post, Story, Highlights, link to Bio, Reels
low their recommendations, they exert a positive in- (TikTok videos for Instagram), IGTV (Instagram-TV)
fluence on purchasing decisions. We connect your
Facebook
brand with our opinion leaders and brand ambassa- Post
dors, create relevant copy and/or video content and
Pinterest
tell authentic stories about your offers.
Pin
Blog
Article with detailed product description/brand presence
Prices
Post and Pin: CPM 55 euros
Story (up to five progressively developing stories): CPM 25 euros
Link to the Bio (only in combination with a post): CPM 25 euros
Organisation and implementation: 2,000 euros
Our service Your target– our promise Further prices on request
Concept development Sales
We develop and realise a concept to meet the precise needs of you Increase in product sales Other
and your product through positive referrals and booking options
the offering of exclusive discount
Selection promotions by influencers Video with product/brand communication
We work closely with you on the selection of suitable influencers Video production including publication and teasing on the
Branding influencer's social media channels and/or on the
Booking and briefing Product-savvy influencers with an appropriate Junior-Medien channels
We take care of the booking and briefing of suitable influencers image talk about and positively boost your product Price on request
and/or brand
Procedure (e.g. with detailed product descriptions) Guest-article by the influencer with detailed product/brand
The influencers implement the measures booked and we monitor the communication
campaign Awareness Publication of a guest-article by the influencer on
Generate sustainable awareness and brand/product recall leben-und-erziehen.de with teasers on the Junior Medien social
Reporting (e.g. with creative imagery, a challenge and/or a prize competition) media channels
You receive a detailed report Price on request
on your campaign
If you wish, we would be pleased to send you a proposal for a digital
and/or cross-media influencer-campaign.
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022Your contact partners
Sales (South) Sales Sales
Sabine Raum Ellen Höptner Kristin Höppner
Phone: +49 (0)40 357 291 941 Phone: +49 (0)40 357 291 936 Phone: +49 (0)40 357 291 916
Mobile: 0172 814 00 76 Mobile: 0151 533 782 00 Mobile: 0171 275 59 86
s.raum@junior-medien.de e.hoeptner@junior-medien.de k.hoeppner@junior-medien.de
Sales and Sales and Sales and
Project management Project management Order Management
Svjetlana Pulkowski Anna Babina Katja Timm
Phone: +49 (0)40 357 291 923 Phone: +49 (0)40 357 291 915 Phone: +49 (0)40 357 291 928
s.pulkowski@junior-medien.de a.babina@junior-medien.de k.timm@junior-medien.de
Junior Medien GmbH & Co. KG Media Data No. 53 from 27 September 2022You can also read
