Managing sports biggest and best
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Educating Sport Management Professionals Since 1991
Insider
fall ‘14
Managing sports biggest and best
Courtesy of usf magazine
Coffee with Cal Ripken Jr., a quick call with Charles As vice president of talent relations for Turner Sports— That’s exactly how August wants viewers to feel when
Barkley, and a meeting with Shaquille O’Neal—that’s all one of the largest broadcasters of televised and online they tune in to a Turner broadcast—like they’re watching
in a day’s work for Tara August (Cohort 4S). sports programming—August recruits and oversees a game with their friends. She’s always on the lookout
all on-air announcers and commentators. Her lineup for the next great announcer or commentator. During
includes NBA, MLB, NCAA Division I Men’s Basketball, her time at Turner, she’s developed an eye for spotting
NASCAR, and professional golf broadcasts for TNT, TBS, talent. “You have to give people a real hard look. You
and TruTV. have to pay attention to chemistry and attitudes, whether
they’re comfortable or whether they’re holding back,”
August manages a roster of 50 on-air personalities,
she says.
including sports superstars like O’Neal, former MLB All-
Star pitcher Pedro Martinez, and outfielder Gary Shef- One of her goals is to diversify Turner’s all-male talent
field. She juggles everything from their contract negotia- pool. “We’re always trying to grow female talent. They
tions to their show placements and special appearances. offer a different perspective than the men.”
And she often coaches them through broadcasts, both
The sports industry is just as male-dominated behind
on set and at some of the highest profile sports events in
the camera as it is in front of it. Turner’s production team
the U.S. and abroad.
is also mostly staffed by men.
“I’ve been to the British Open twice. I’ve been to a few
“Before I got my graduate degree at USF, I felt I had to
Super Bowls and the World Series,” says August,
prove I was knowledgeable and serious about sports,”
who completed the USF Sport Management Master’s
says August.
Program. “I love it. There’s nothing like it—that energy,
that excitement.” Studying sport management at USF enabled her to build
that knowledge base and to land the job at Turner. “I
It also means long hours and many seven-day workweeks.
liked being educated about the industry,” she says. “It’s
“The days can get really grueling and long,” she says. like any industry. You have to know your craft. Whether
“But if I’m stressed out and I’m tired, it’s still fun. These you’re a woman or a man, you have to be credible.” n
guys have such great personalities. We’re always crack-
ing jokes. It’s hanging out with friends.”
Hard work leads to big job at octagon
Michael Swenson, Cohort 33
This opportunity is the culmination of many years of TRU had a successful first year and in October 2013 Neal
hard work which started during my first year in the Sport Stratton of Inside The League ranked me number 1
Management program when I completed a 9-month out of 131 first year agents with players in NFL training
internship with Octagon. Going into my 2nd year of the camps. Once my name was starting to generate traction
program, I secured a second internship with a smaller within the NFL circles, I began to be approached by a
agency in San Francisco called Pro One Sports. Both handful of agencies with potential job opportunities. At
internships were great experiences and gave me the the time I was in the middle of recruiting season for my
opportunity to expand my skill set and gain a sense of second draft class with TRU so I declined all offers that
business practices within the sports industry. I quickly presented themselves, as nothing felt right. At the same
learned how difficult it is to break into this industry. time, I had always stayed in constant communication
with Octagon, the agency where I had my first taste of
With reputation holding the most weight, it can be very
football recruiting.
challenging to establish yourself as a new agent. Even
with two major internships under my belt, I still needed In February, while attending the NFL Combine in
to prove myself. After I graduated in 2012, I started my Indianapolis, I had the opportunity to sit down with the Octagon four years prior, I knew this is where I ultimately
own company called TRU Sports Group with fellow Sport Director of Football Operations at Octagon. He informed wanted to be. It was a challenging decision to shut
Management student William Logan (Cohort 33). Wil- me that the company was looking into bringing on a down my company but I knew that I could not pass up
liam spearheaded the marketing, while I was in the field younger agent and I was at the top of their list. When I this opportunity to continue to learn and grow under the
recruiting clients. returned from the Combine I accepted the offer to join umbrella of such an elite organization. I can’t express
the Octagon team. Ever since I began my internship at enough how blessed I am for this opportunity. n
1
The nba pipeline
Brian Takao, Cohort 15S & Michael Pacini, Cohort 39
Michael is working for NBA Entertain- professional branding, and an executive the USF Sport Management network.
ment with the programing department speaker series with NBA executives, Adam Lewis (Cohort 37) interned for the
that interacts between broadcasting and including Commissioner Adam Silver and NBA last summer and his great work
production to provide corporate partners Deputy Commissioner Mark Tatum. opened the door for other USF Sport
of the league with various media op- Management students to have the op-
Even though Brian and Michael had
portunities to sponsor. Brian is working portunity to work for the league. Ashley
never met prior to arriving in New York
for Global Marketing Partnerships with Atwell (Cohort 35), who works currently
(Brian came from the Southern California
the account management team to works for the NBA, spoke with Michael
program and Michael came from the San
activate the league’s corporate partners and Brian to prepare them for what to
Francisco program) the two were able
across the NBA, WNBA, NBA D-League expect when they arrived in New York.
to forge a strong friendship, in large part
This year, two USF Sport Management and USA Basketball. In addition, the Crystal De Jesus (Cohort 9S) planned
because of the similar experiences
students were selected to participate two are working together on a Think a social to gather New York based
they have had while in the Sport
in the 2014 NBA Summer Internship Tank project to develop strategies for alumni and welcomed Michael and
Management program at USF. Together
program, Michael Pacini of Cohort 39 the NBA’s global merchandising group. Brian to the City.
they have been able to explore New
and Brian Takao of Cohort 15S. The USF These strategies will be presented to the
York, take in a Mets game, and attend The USF Sport Management program
students are two of 14 graduate interns executive leadership of the NBA at the
the Belmont Stakes. prepared Michael and Brian for this
for the NBA. Other graduate schools that end of the summer. The NBA Summer
opportunity and they have taken full
are represented include: Columbia, Penn, Internship program also includes profes- Another advantage that helped Michael
advantage of it. n
Cornell and Harvard. sional development workshops, such as and Brian find success in New York was
Student jobs & Internships
Saeed Sheida C15S, Fan Relations Dzintars Grinfelds C38, Social Media Roderick Hunter C39, Youth Basketball Krystal Temkin C39, Accounting Associ-
Intern; LA Clippers Staff; San Francisco Giants | Community Camps Coach; Golden State Warriors ate; True Capital Management
Heather Vandevanter C39, Sales Rep- Initiatives Staff; Oakland Raiders. Michael Pacini C39, Programming Misa Rahm C15S, Social Media Man-
resentative, West Coast; TRX Training Sonia Wymiarkiewicz C40, Head Team Intern; NBA ager; Spark44
Alyssa Nakken C39, Baseball Opera- Development & Xcel Team Coach; San Brian Takao C15S, Global Marketing Ryan Morse C15S, Corporate Partner-
tions Assistant; San Francisco Giants Francisco Gymnastics | Personal Trainer Partnerships Intern; NBA ships Coordinator; Tiger Woods Founda-
& Event Coordinator; Advanced Wellness tion
Douglas Prewitt C39, Primary Opera- William Maldonado C15S, Executive
tions Analyst; Viagogo Andrew Koehler C40, Law Clerk Intern- Producer for The Lunch Hour with Mr. Randen Ireson C39, Inside Sales Rep;
ship; San Jose Sharks Credit; ESPN 1700 AM San Diego TRX Training
Orry Night C15S, Internship; Beverly
Hills Sports Council Ryan O’Bryant C38, Recruiting Intern Spencer Serafin C39, Ballpark Opera- Bethany Crouch C39, Assistant Director
Football Department; University of Cal- tions Inter; San Francisco Giants of Development; Sacramento State
Michael Lavigna C15S, Academic Men-
Berkeley University Athletics
tor; UCLA Brian Thacker C40, Customer Service
Tess Oliphant C40, Luxury Suite Con- Specialist; San Francisco Giants Thomas Sweeney C39, VIP Concierge,
Kelly Roberts C38, Sales & Service
cierge; San Francisco Giants San Jose Earthquakes
Coordinator; San Francisco 49ers Yuta Tanaka C38, Events Intern; USA
Scott May C39, Video Board Productions Track & Field Britt Burkett C15S, Founder & Master
Mark Darrah C39, Stadium Operations;
Intern; SFG Productions Instructor; YogaFit 4 Athletes
Oakland Athletics Ruoyang Wu C39, Social Media Market-
Doug Catanzarite C39, Corporate Spon- ing Project Assistant; ChinaSF, Meedow Mary Lazar C40, Intern; SF Enterprise |
Natalie Bohonsky C39, Media Relations
sorship Analyst & Service Coordinator Intern; Juma Ventures
Assistant; San Rafael Pacifics Baseball Nick Walsh C39, School Tennis Orga-
Intern; Oakland Raiders
Club nizer; USTA Northern California Saeed H. Sheida C15S, Customer
Stephen Ellis C39, Media Relations Service & Fulfillment Specialist; ScoreBig
Nicole Loscavio C39, Sports Marketing Austen Powers C39, Sponsorship
Intern; San Francisco Giants Inc. | Fan Services Representative; Los
Coordinator; Levi Strauss Intern; San Francisco Giants
Angeles Dodgers n
alumni: Recent job changes
Zeric Sigmon Jr. C13S, Premium Ser- Michael Swenson C33, NFL Agent; Wei Ping Chang C25, Account Manager; Will Exline C12S, Account Manager for
vices Coordinator; Oakland Raiders Octagon Zou Marketing: Strategic Sports Branding Sports Partnerships; Twitter
Cory Hollingsworth C10S, Assistant Kevin Holman C29, Director of Ticket Reggie Duan C11S, Chief Sports Writer; Whitney Smith C24, Guest Services
Brand Manager; Panini America Sales & Service; Stanford University Tencent Manager; San Francisco 49ers
Spencer Williams C31, Football Opera- Athletics Raymond Tioseco C31, Account Execu- Brittany Merchant C28, Project Man-
tions Assistant; Kansas City Chiefs Alex Calderon C06S, Associate Brand tive, Groups and Tours; Levi’s Stadium ager, Development; Stanford University
Manager; CLIF Bar & Company Legends Hospitality Athletics
2
Educating Sport Management Professionals Since 1991
Insider
alumni: Recent job changes
Kevin Corrigan C13S, Course Director; Reza Marty C03S, Corporate Compen- Matt Nuthals C22, Manager of Global Nicholas Stromberg C13S, Player
Electric Run | Operations Manager; sation and Rewards Analyst; Walt Brand Team; TaylorMade-Adidas Golf Representative-Southern California; CKM
ROC Race Disney Company Steve West C29, Pro Scout; Tampa Bay Sports Management
Randy Rigali C34, Customer Service Wally Funk C11, Adjunct Professor Buccaneers Dale Milton C11, Athletic Director;
Specialist; San Francisco Giants & Assistant Football Coach (Running Jingyuan Gao C37, Marketing Associate; Christian Brothers High School
Krystal Arce C13S pictured, Premium Backs); Butte College MORE Health Inc. Mike Kovanis C28, Consultant; CKM
Seating Executive; Oakland Raiders Cailen Wachob C23, Director of Sales Thomas Arguello C37, Assistant Equip- Sports Management.
(picture right) and Retention (NHL); Experience LLC ment Manager; Oakland Raiders Hans Huschit C13S, Sales Manager for
Brennan Cassidy C11S, Director of Ronni Savage C08, Event Coordinator- Chris Zembik C13S, Sanctioned the RBC Heritage Classic Foundation;
Sales & Marketing; Healthy Commerce Sunset Canyon Recreation Center; UCLA Tournaments & Competition Coordinator; PGA Tour n
California State Soccer Association
news & updates
1 5 6
2 3 4 7 8
Yuta Tanaka C38, Emma Mills C39, and Mike Herz Michael Pacini C39, was offered and accepted the NBA Yuta Tanaka C38 and Michael Herz C38 pictured, At
C38 pictured, at the Boston Marathon Internship: “Production, Programming and Broadcasting” the diamond league in NY for the Adidas GP. (picture 8)
Matt Andrus C28 and wife, Sarah, welcomed Miles working under Mark Kossick. Hassaan El Kamah C34 pictured, spent the summer
Pierce Andrus on January 27, 2014 Brian Takao C15S, was offered and accepted the NBA working the VIP hospitality management team at the
Raymond Tioseco C31 pictured, in New York at the Internship in New York. World Cup in Brazil. In this role he was in charge of VIP
MetLife Stadium for Super Bowl XLVIII (picture 2) Brian Lewis C35 and Ruth Feldblum C04S pictured, guests logistics including transportation, accommoda-
after running a Brew-to-Brew Fun Run in KC/Lawrence tion, and hospitality. Some of the VIP guests FIFA presi-
Laura Nichol C38, was awarded the 2014 Pat Gallagher
in April (picture 5) dent (Seb Blatter), Secretary general (Jerome Valcke),
Fellowship
FIFA delegates, and former players like Cannavaro,
Michael Pacini C39 and Desirae Burkley C39, attended Yuta Tanaka C38, was selected for the 2014 USA Olym-
Veron, Figo, Henry. (picture 7)
the Sloan Conference in Boston on Sports Analytics pic Leadership FLAME Program from July 8-18th.
Tim McBride C10S Has just started a new mobile
Ilisa Kessler C9, and adjunct professor pictured with Jamie Cassidy (Vessey) C11S, Just won the National
software company called Pledger. This platform enables
students from cohort 37 in her elective class, Sport Event Championship as the Head Coach of SDSU Women’s
flash crowd-funding and leverages the popularity of
Operations in the Giants locker room (picture 7) Club Water Polo Team. (picture 1)
professional sports to create an experience that makes
Cassie Zebisch C09S, The Women in Sports & Events Barbara Buckner C32, Has recently completed her 2 donating to causes fun and simple.
Los Angeles Board Of Directors named her Director of year CoActive Certification through the world renowned
Grace Kinder C37 and Brandon Fleshman C37 Are
PR & Media in March 2014 Coaches Training Institute (CTI) in San Rafael California.
getting married on Sept. 20th, 2014.
She is now using her credential as an Academic Life
Professor and Alum Nola Agha with fellow C08 Chris Zembik C12S is engaged and will be getting mar-
Coach.
members pictured at the SF Social in February 2014. ried in August, 2014.
(picture 3) Wally Funk C11 pictured, Just won the JC National
Championship for football as the running backs coach Jana Soethout, C39, earned All American Honors in the
Ryan Gozali C31, CEO of Liga Mahasiswa is now fastest NCAA 10K ever raced! Learn more at
for Butte College. (picture 4)
running a new venture that is creating college sports in www.tinyurl.com/Fastest10K. n
Indonesia. Read Ryan’s by visiting: www.tinyurl.com/ Cali Gilbert C30, Published her 6th book, It’s Simply
fall2014usf1. Publishing: Step by Step Guide to Writing, Marketing &
Publishing Your First Book, in April, 2014.
www.CaliGilbert.com
3
FACULTY updates
For previous newsletters
Dr. Rich Campbell is currently writ-
ing about careers in sport for About. and more information:
com. One of the first pieces was an
interview from alum Rebecca Cor-
www.usfca.edu/sm
man C30 of the Raiders, in which she
prominently mentioned the Program
and Dr. Cellini. Other Pieces from
Dr. Campbell can be found at www.
tinyurl.com/Fall2014RC1 and
www.tinyurl.com/Fall2014RC2
Dr. Michael Goldman, has been
active during his first year in the
USf Sport
program. While in Johannesburg in Management
February, he was interviewed for an
educational TV channel on the domi- Dr. Goldman’s case study on was accepted for publication in Dan Rascher, Ph.D
nant satellite broadcaster in Africa, “Business Systems Group and the Contemporary Economic Policy. Director of Academic Programs
DStv. The program is about sport Triathlon Question” was published by Professor
marketing in Africa. Watch the video At the Western Academy of Manage-
Ivey Publishing in April, after receiv- Rich Cellini, Ph.D
at www.tinyurl.com/fall2014MG. ment Conference in March, Dr. Agha
ing the award for the best case study Professor
led a panel discussion on “Teaching
At the Academy of Marketing in Africa in the 2014 Emerald/AABS Nola Agha, Ph.D
Sport Strategy Case Studies in
Science Conference in May, Case Study Competition. Assistant Professor
Strategic Management Courses.” At
Dr. Goldman presented a research Dr. Goldman participated in a the same conference, Cohort 14S Michael Goldman, D.B.A.
paper on “When sport fans disen- number of media interviews about alumni (pictured left to right) Joe Assistant Professor
gage.” Later that month, Dr. Gold- the Donald Sterling and LA Clippers Bisson, Ricky Mallot, Noah Jack- Drew Roberts, MA
man presented a research paper on brand controversy, including on KGO- son, and Will Strome received the Director of Administration
“I am different when I belong: Team SF, KOFY-SF and KCBS-AM. Best-Mentored Sports Case Study
identification in seeking optimal Brent von Forstmeyer, MA
award from the Western Casewriters
psychological distinctiveness” at the The paper “A Compensating Differ- Associate Director
Association for the case titled “Expe-
North American Society for Sport ential Approach to Valuing the Social TBD
rience, LLC: Filling the Best Seats in
Management Conference. Benefit of Minor League Baseball” by Program Assistant
the House.” n
Dr. Nola Agha and Dennis Coates San Francisco Program
TBD
stan fasci, Retiring After 15+ Years with the Program Assistant
Southern California Program
Sport Management Master’s Program San Francisco Program
Kalmanovitz Hall, Room 241
A heartfelt farewell to Stan Fasci, the longtime Director of the Sport Management 2130 Fulton Street
Master’s Program from 1999 to 2014, who retired in July. During Stan’s tenure… San Francisco, CA 94117-1080
Phone: 415.422.2678
Stan has reviewed nearly 5,000 During Stan’s tenure, approximately sminfo@usfca.edu
applications to the Sport 75 students and alumni have worked
Management Program for teams that have won national Southern California Program
championships including: World Se- 480 South Batavia Street
During Stan’s tenure 1,247 students Orange, CA 92868
ries, NBA Championship, Stanley Cup,
have graduated from the program Phone: 714.633.5626
MLS Cup, and NCAA Championship.
sminfo@usfca.edu
Stan has flown approximately
Under Stan’s leadership, grads have
500,000 miles on Southwest Airlines
landed great positions in many facebook.com/usfsportmgt
while representing Sport Management
prestigious sports organizations. n twitter.com/usfsportmgt
update your information
Email sminfo@usfca.edu with the subject line “alumni update” and let us know where you are professionally
and personally. Make sure to also update us with your new address, email, or phone number. Remember to
The Master of
attach pictures.The Master’s Program
Up to date Sport Management program information can be found on our Facebook page at
facebook.com/usfsportmgt and Twitter @usfsportmgt. Email a blurb and pictures with the subject line
‘Social Media” to sminfo@usfca.edu. n
OCM-2341-AL
Welcome Cohort 16s Tessa Aceves, Whittier College Alejandro Lopez, University of Tyler Armijo, Loyola Marymount California, Santa Barbara University Brandon Lovette, University of Mina Azim, San Diego State California, Santa Cruz University Jessica Morgan, Arizona State Tristan Baer, Cal Lutheran University University Ruben Orosco, University of Califor- Kyle Boas, University of California, nia, Irvine Berkeley Alex Pappas, University of Califor- Clarence Brown Jr., Southern Con- nia, Santa Barbara necticut State University Joel Pasion, CSU, Northridge Jonathan De Leon, CSU, Los Sagar Patel, CSU, Fullerton Angeles Demetri Payton, CSU, Fresno Danilo (DJ) Dikitanan, CSU, Long Samuel Shields, University of New Beach Hampshire, Durham Patrick Drolet, University of Arizona, Kenneth Siemers, Sonoma State Tucson University Jordan Esparza, Chapman Uni- Darrell Stewart, University Puget versity Sound Francisco Flores, Arizona State Sara Studer, Sonoma State University, Tempe University Anthony Francis, San Jose State Matthew Sutherland, SUNY College University of Technology, Canton Xin Gao, Beijing Forestry University Keith Yazdanseta, SUNY Stony MJ Grogan, University of California, Brook Davis Hurlbut Sarah, California Baptist Jonathan Hawks, Southern Meth- University odist University Jermaine Walton, Whittier College Elissa Ji, University of Nevada, Reno Alex Sortino, University of Arizona, Kassidy Kozai, University of Califor- Tempe n nia, Los Angeles Emerald Leiataua, University of California, Riverside
Welcome Cohort 41 Robert Belluomini, University of Emma Krenzin, University of California, Santa Cruz California, Santa Barbara Kristine Bill, University at Albany, Conor Larkin, National University SUNY of Ireland Christopher Bollinger, California Eduardo Maisonet III, Langston State University, Sacramento University Ryan Breitenbucher, Cal Poly State John Nash, Santa Clara University University, San Luis Obispo Vanessa Padrones, California State Chris Brown, California State University, San Diego Sacramento Patty Rally, University of California, Danielle Brusnahan, California Berekeley State University, Sonoma Jason Rivas, California State Univer- Patrick Cayabyab, Dominican sity, Sonoma University Hector Ruiz Renteria, California Patrick Cochrane, Gonzaga State University, Sonoma University Fortune Solomon, California State Alexandria Curtis, University of Cali- University, Bakersfield fornia, Merced Marcus Thomasson, Johnson & Antonio De Moss Jr., California Wales University, Charlotte State University, East Bay Maurita Toler, University of Califor- Michelle Durgin, University of nia, Berkeley California, Davis Anthony Velasquez, California State Briana Farris, St. Mary’s College of University, Monterey Bay California Zachary Vos, Grand View University Eric Fischer, Denison University Elliott Wagner-Rosales, California Kayla Griffin, Cal Poly State Univer- State University, Sonoma sity, San Luis Obispo Tara Ward, California State Univer- Kevin Hindenach, San Diego State sity, East Bay University Colin Weaver, University of Chicago Matt Hine, California State Univer- Taylor Williamson, Boise State sity, Sonoma University n Yuan Jia, Brigham Young University, Hawaii
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