LIVE AT THE BEACON THEATRE

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LIVE AT THE BEACON THEATRE
P R E S E N T S

BENEFITTING G OD ’S LOV E WE DE L I V E R I N HONOR OF A L L NYC F R O N TLIN E H E R O E S

      0 5.0 3. 2 02 1 LIVE AT THE BE AC O N T H E ATRE
     E X E C U T I V E P R O D U C E D BY J O H N VA R VATO S   GREG WILLIAMSON   NICOLE RECHTER
GOD’S LOVE WE DELIVER cooks and home-delivers                  LOVE ROCKS NYC is a marquee annual music event
nutritious, medically tailored meals for people too sick to    that raises money and unites new and existing supporters
shop or cook for themselves. Founded in 1985 as a              for the beloved New York City charity, God’s Love We
response to the AIDS pandemic, we now serve people             Deliver. The concert, which has become one of the
living with more than 200 different diagnoses. To support      premiere benefit concerts in the country, is known for
the health and well-being of our clients, we provide           hosting riveting performances and unique artist
ongoing nutrition assessment, education, and counseling,       collaborations from many of the world’s most talented
and advocate for food and nutrition support. God’s Love is     and revered artists. Each year, on the stage at the
a non-sectarian organization serving individuals living with   historic Beacon Theatre, artists, actors and the audience
illness, and their children and caregivers.                    are brought together for one common goal: to help feed
With a community of thousands of volunteers, we                New Yorkers who are too sick to cook or shop for
home-delivered more than 2.4 million medically tailored        themselves and do it through the healing power of live
meals to nearly 10,000 individuals last year. All services     music! All proceeds from Love Rocks NYC benefit God’s
are free to clients and full of love.                          Love We Deliver.

SUCCESS OF LOVE ROCKS NYC
•   Over $13,000,000 raised in 5 years
•   Over 1,300,000 medically tailored meals delivered
•   SOLD OUT each year
•   Over a billion media impressions
SOME OF THE ARTISTS WHO SUPPORTED LOVE
ROCKS NYC INCLUDE LEON BRIDGES
GARY CLARK JR. MARC COHN SHERYL CROW
THE BLACK CROWES ANDRA DAY HOZIER
MARCUS KING EMILY KING CYNDI LAUPER
ZIGGY MARLEY DAVE MATTHEWS ROBERT PLANT
KEITH RICHARDS MAVIS STAPLES SUSAN
TEDESCHI DEREK TRUCKS JOE WALSH THE WAR
& TREATY ANN & NANCY WILSON OF HEART
AND MANY MORE

PA S T H O S T S   MUSICAL DIRECTOR & BANDLEADER
KEVIN BACON        WILL LEE
WHOOPI GOLDBERG
DAVID LETTERMAN    HOUSE BAND
                   LARRY CAMPBELL
BILL MURRAY        STEVE GADD
                   ERIC KRASNO
PAUL SHAFFER       SHAWN PELTON
MARTIN SHORT       RICKY PETERSON
                   JEFFREY YOUNG
TAMARA TUNIE
BRUCE WILLIS
T ROM BO NE SH ORT Y   GRAC E P OTTE R

JO E WA LSH             Z I G GY M ARL E Y
I N P E R S O N B E N E F I T S A R E P E N D I N G A P P R O V A L B Y S TAT E & L O C A L H E A LT H O F F I C I A L S .

SPONSORSHIP BENEFITS
•   $750,000 of advertising in The Wall Street Journal
•   Condé Nast high-profile global print and digital placements
•   Digital visibility from stage, night of show
•   Streamed globally and seen by an estimated 100K+ Viewers
•   Advertisement in event program
•   Circle of Love (premier) seating
•   Access to the exclusive VIP Rehearsal Event catered by
    Gramercy Tavern & Shake Shack

PA S T S P O N S O R S H AV E I N C L U D E D                                                OFFICIAL MEDIA SPONSORS

RJKB FAMILY CHARITABLE FOUNDATION                                                            CONDÉ NAST
STEVEN & ALEXANDRA COHEN FOUNDATION                                                          iHEART MEDIA
JONAH DISEND                                                                                 Q104.3
CAA – GBG                                                                                    THE WALL STREET JOURNAL
THE CAMPBELL/RIBBECKE FAMILY
DK DISPLAY
DOUGLAS ELLIMAN REAL ESTATE
GRAMERCY TAVERN
VALERIE DILLON & DANIEL LEWIS
PANDORA
SHAKE SHACK
JOHN VARVATOS
PRESS/EXPOSURE
Love Rocks NYC 2020: A Pandemic of Caring
Read Full Article Here

Love Rocks NYC and God’s Love We Deliver were featured on “CBS This Morning Saturday” with Anthony Mason.
This was national coverage for the concert and the organization.
See Full Section Here

“Since starting in 2017, the Love Rocks NYC benefit concerts have raised more than $6 million for God’s Love We
Deliver. The New York-based charity provides life-sustaining meals and nutrition counseling for people living with
severe illnesses.”
Read Full Article Here

“We had amassed all of this great knowledge about nutrition and the power of food to heal people and to make
their lives better,” says Karen Pearl, president/CEO of God’s Love We Deliver. “How could we not say yes to those
people? So we made that transition. Today, we have clients with over 200 different diagnoses.” Those diagnoses
include also cancer, heart disease and multiple, overlapping medical conditions.
Read Full Article Here

Prior to the event, Staples discussed God’s Love We Deliver and the non-profit’s importance. “People are
so passionate with what they’re doing, helping to feed people who can’t get out [of their situation]… I couldn’t
hold back the tears,” the singer said.
Read Full Article Here

What do you get when you sum countless Grammy winners, philanthropic goodwill, and an all-nighter of pure
rock ’n’ roll? Love Rocks NYC, of course—the annual concert fundraiser for God’s Love We Deliver, a New York–
based organization that cooks and home-delivers nutritious meals to civilians (and their loved ones) in need.
Read Full Article Here
SPONSORSHIP
OPPORTUNITIES
A L L I N -P E R S O N /O N -SITE BENEF ITS LISTED AR E SUB JECT TO STATE AND C ITY C OVID -19 HEALTH AN D SAF ETY RESTRICTION S.
                              T H E S E B E N E FI TS A RE N OT PER MIS SIBLE UNDER C UR R ENT R ESTR ICTIONS AND MAY NOT BE PER MIS S IB LE AT THE TIME OF THE EV EN T.

PRESENTING SPONSOR:                                                                                 EXAMPLE

$1,000,000
  PRESENTING SPONSOR:                                                                          EXAMPLE

   $1,000,000
                                                                                                   [ [ ] ]  YOUR NAME/
                                                                                                             LOGO HERE
                                                                                                      YOUR NAME/
                                                                                                       LOGO HERE
                                                                                                          PRESENT
                                                                                                    PRESENT

Naming
Company
        Rights
   Naming
   Company
   Premier
Premier
Company
          Name
               toto
           Rights Show
                    Show
                Recognition
             Name Recognition(Advertising
           Location/Size
        Location/Size
   Company   Name
          Name

     VIPVIP
                  Recognitionon
                Recognition

    140 Circle of Love Tickets
140 Circle of Love Tickets
         Cocktail   Party
             Entrance
                              on Step
                                 Step &

                            Tickets
                        for Night
                                      & Repeat
                                        Repeat

    140 VIP Cocktail Party Tickets (Cesca)
140 140                              (Cesca)
                                  of Show
                                                    SO L D
                              (Advertising ––Print/Digital)
                                              Print/Digital)                                       JOHN
                                                                                                           EXEC
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140 140
     VIPOpen
         Entrance
               Bar forfor Night
                        Night    of Show
                              of Show    (3 hours)
140 140
     Open  Bar LRNYC
        Official for Night  of Show
                          Concert shirts(3designed
                                           hours) by John Varvatos
    8 Backstage Red-Carpet Entrance & Photo Night of Show
8 Backstage
    8 ExclusiveRed-Carpet
                 Access PassesEntrance   & Photo
                                  to Backstage      Night
                                                 & ALL      of Show
                                                         Rehearsals
    1 Meet  & Greet with  Artist of Choice +  Photo   for
8 Exclusive Access Passes to Backstage & ALL Rehearsals   Purchaser
    + Guest
1 Meet       (subject
        & Greet   withtoArtist
                          artistof
                                approval)
                                   Choice + Photo for Purchaser
    70 Exclusive  Rehearsal   Event
+ Guest (subject to artist approval) Tickets
    (3/11-night
    night beforebefore  the @
                 the show   show
                               The@Beacon
                                      The Beacon
                                           cateredcatered
                                                     by     by
70 Exclusive Rehearsal Event Tickets
    Gramercy Tavern & Shake Shack)
(3/11-night  before
    1 Love Rocks     the show
                  Poster         @ The by
                           Autographed    Beacon    catered by
                                             All Artists
Gramercy    Tavern
    Full Page       & Shake
              Ad in Love   RocksShack)
                                   NYC Program
1 Love Rocks Poster Autographed by All Artists
Full Page Ad in Love Rocks NYC Program
A L L I N -P E R S O N /O N -SITE BENEF ITS LISTED AR E SUB JECT TO STATE AND C ITY C OVID -19 HEALTH AN D SAF ETY RESTRICTION S.
                         T H E S E B E N E FI TS A RE N OT PER MIS SIBLE UNDER C UR R ENT R ESTR ICTIONS AND MAY NOT BE PER MIS S IB LE AT THE TIME OF THE EV EN T.

TITLE SPONSOR: $500,000                                                                      PLATINUM SPONSOR: $250,000
70 Circle of Love Tickets                                                                    40 Circle of Love Tickets
70 VIP Cocktail Party Tickets                                                                40 VIP Cocktail Party Tickets
70 VIP Entrance for Night of Show                                                            40 VIP Entrance for Night of Show
70 Open Bar for Night of Show (3 hours)                                                      40 Open Bar for Night of Show (3 hours)
70 Official LRNYC Concert shirts designed by John Varvatos                                   40 Official LRNYC Concert shirts designed by John Varvatos
4 Backstage Red-Carpet Entrance & Photo Night of Show                                        2 Exclusive Access Passes to Backstage & ALL Rehearsals
4 Exclusive Access Passes to Backstage & ALL Rehearsals                                      1 Meet & Greet with Artist of Choice + Photo for Purchaser
1 Meet & Greet with Artist of Choice + Photo for Purchaser                                   + Guest (subject to artist approval)
+ Guest (subject to artist approval)                                                         20 Exclusive Rehearsal Event Tickets (night before the show
35 Exclusive Rehearsal Event Tickets                                                         @ The Beacon catered by Gramercy Tavern & Shake Shack)
night before the show @ The Beacon catered by                                                Company Name Recognition (Advertising – Print/Digital) –
Gramercy Tavern & Shake Shack)                                                               Premier Location/Size
1 Love Rocks Poster Autographed by All Artists                                               Company Name Recognition on Step & Repeat
Company Name Recognition (Advertising – Print/Digital)                                       Full Page Ad in Love Rocks NYC Program
– Premier Location/Size
Company Name Recognition on Step & Repeat
Full Page Ad in Love Rocks NYC Program

GOLD SPONSOR: $100,000                                                                       SILVER SPONSOR: $50,000
20 Circle of Love Tickets                                                                    12 Circle of Love Tickets
20 VIP Cocktail Party Tickets                                                                12 VIP Cocktail Party Tickets
20 VIP Entrance for Night of Show                                                            12 VIP Entrance for Night of Show
20 Open Bar for Night of Show (3 hours)                                                      12 Open Bar for Night of Show (3 hours)
20 Official LRNYC Concert shirts designed by John Varvatos                                   12 Official LRNYC Concert shirts designed by John Varvatos
10 Exclusive Rehearsal Event Tickets (night before the                                       6 Exclusive Rehearsal Event Tickets (night before the
show @ The Beacon catered by Gramercy Tavern & Shake Shack)                                  show @ The Beacon catered by Gramercy Tavern & Shake Shack)
Company Name Recognition (Advertising – Print/Digital)                                       Company Name Recognition (Advertising – Print/Digital)
Full Page Ad in Love Rocks NYC Program                                                       Half Page Ad in Love Rocks NYC Program

                                                                                             I F I N T E R E S T E D , P L E A S E C O N TA C T :
                                                                                             STEPHEN COVELLO 212.294.8144, scovello@glwd.org
VIP PACKAGES
A L L I N -P E R S O N /O N -SITE BENEF ITS LISTED AR E SUB JECT TO STATE AND C ITY C OVID -19 HEALTH AN D SAF ETY RESTRICTION S.
                         T H E S E B E N E FI TS A RE N OT PER MIS SIBLE UNDER C UR R ENT R ESTR ICTIONS AND MAY NOT BE PER MIS S IB LE AT THE TIME OF THE EV EN T.

ULTIMATE LOVE VIP: $25,000                                                                   VIP: $5,000
8 Circle of Love Tickets                                                                     2 Circle of Love Tickets
8 VIP Cocktail Party Tickets                                                                 2 VIP Cocktail Party Tickets
8 VIP Entrance for Night of Show                                                             2 VIP Entrance for Night of Show
8 Open Bar for Night of Show (3 hours)                                                       2 Open Bar for Night of Show (3 hours)
8 Official LRNYC Concert shirts designed by John Varvatos                                    2 Official LRNYC Concert shirts designed by John Varvatos
4 Exclusive Rehearsal Event Tickets (night before the show                                   Name Recognition in Love Rocks NYC Program & Screens
@ The Beacon catered by Gramercy Tavern & Shake Shack)
Name Recognition in Love Rocks NYC Program & Screens

LOVE VIP: $10,000                                                                            I F I N T E R E S T E D , P L E A S E C O N TA C T :
                                                                                             STEPHEN COVELLO 212.294.8144, scovello@GLWD.org
4 Circle of Love Tickets
4 VIP Cocktail Party Tickets
4 VIP Entrance for Night of Show
4 Open Bar for Night of Show (3 hours)
4 Official LRNYC Concert shirts designed by John Varvatos
Name Recognition in Love Rocks NYC Program & Screens
EXECUTIVE PRODUCERS

JOHN VARVATOS                                             GREG WILLIAMSON                                     NICOLE RECHTER
CHAIRMAN & DESIGNER                                       FOUNDER, THE WILLIAMSON                             FOUNDER, INTEGRA PRODUCTIONS
                                                          TEAM & CO-FOUNDER,                                  C O - F O U N D E R , R W E PA R T N E R S & U P P E R -
                                                          R W E PA R T N E R S & U P P E R W E S T            WEST MUSIC GROUP
John Varvatos grew up in Detroit, the melting pot         Greg Williamson is an investor and a top NYC        Nicole Rechter has 20 years of experience in the
of rock ‘n’ roll, where he formed his creative            residential real estate broker at Douglas Elliman   global events business, and owns and operates
spirit influenced by the likes of The Who, Led            Real Estate. He is also a concert producer and a    a corporate meeting and event company called
Zeppelin, Alice Cooper and The Stooges.                   co-founder of RWE Partners. Greg has produced       Integra Productions. Known for her long-term
In the fall of 2000, John launched his eponymous          concerts for CBS TV and various organizations/      relationships and tenacious nature, Nicole is a
menswear collection and in the same year was              institutions including God’s Love We Deliver,       leader in her industry. Seeing a niche in the
recognized by the Council of Fashion Designers            Tulane University, The Americana Music              corporate event world for unique talent fulfillment,
of America (CFDA) with the Perry Ellis Award for          Association and The Blues Foundation of America.    and finding a partner with similar passions and
New Menswear Designer. He received a second               He is on the Board of Trustees of God’s Love We     complementary strengths, Nicole co-founded RWE
CFDA award for Menswear Designer of the Year              Deliver, the Board of Directors of The Churchill    Partners with Greg Williamson. Together they have
in 2001; this successive honor was an                     School and Center, and actively involved with       co-founded and co-produced, along with John
unprecedented achievement in this category.               Central Synagogue and various other                 Varvatos, Love Rocks NYC, as well as other live
Since then, he has received numerous awards. In           organizations and not-for-profits. Greg resides     concerts and TV music specials. Nicole is involved
October 2013, John released his first book, John          on Manhattan’s Upper West Side with his wife,       with and supports many professional and
Varvatos: Rock in Fashion, which documents the            Katy, and their two sons, Sidney and Charlie.       charitable organizations, most notably God’s Love
elements of rock style that have embodied the music                                                           We Deliver, Seena Magowitz Foundation, HANDY
community for decades. Further rooting the brand                                                              and Women’s Business Enterprise National
in music, John Varvatos launched a record label in                                                            Council. Nicole and her husband Michael reside in
February 2014 and opened a downtown NYC flagship                                                              South Florida with their two daughters, Ava & Madison.
store in what was the seminal rock ‘n’ roll club, CBGB.
BOARD OF ADVISORS
MICHAEL ANTHONY Executive Chef/Partner, Gramercy Tavern     ANTHONY MASON Co-Host, CBS This Morning
ALBERTO APODACA Media                                       JOHN MCENROE Tennis Player
ANDREW BILZIN Director Of Investor Relations,               TERRENCE MECK Co-found & President, The Palette Fund
Echo Street Capital Management                              DANNY MEYER New York City Restaurateur & CEO Of Union Square
JACKSON BROWNE Singer & Songwriter                          Hospitality Group
DAVID BURTKA Actor & Professional Chef                      ZACH NASH Deutsche Bank Securities, Commercial Real Estate Group
SEAN CASSIDY President, DKC                                 CHARLES B. ORTNER Partner, Proskauer Rose LLP
DANNY CLINCH Photographer & Film Director                   BILL RIBBECKE VP Investments, JPB Foundation
JOSH COHEN Film Producer                                    JANE ROSE Manager, Keith Richards
MARC COHN Singer & Songwriter                               CINDY SECUNDA
ANN CUTBILL LENANE Licensed Real Estate Broker,             PETER SHAPIRO President, Dayglo Ventures
Douglas Elliman Real Estate                                 PAUL SIEGEL Rolling Fork Music
JONAH DISEND Founding Partner of Complementary Colors       PATTY SMYTH Singer & Songwriter
SAM DUMAS Founder, Leeway Home                              DAVID TERVEEN Owner, DK Display
SETH FRANK President, Experience Vinyl                      RUSS TITELMAN Record Producer, Songwriter, Musician
ELIZABETH FREUND Founder & Owner, Beautiful                 TAMARA TUNIE Film, Stage/Television Actress, Director & Producer
Day Media & Management LLC                                  JOYCE VARVATOS Art Advisor & Documentarian
GINA GERSHON Actress                                        ROB VERDERESE Head Of Cash Trading, Virtu Financial
NEIL PATRICK HARRIS Actor                                   SCOOTER WEINTRAUB Owner, W Management
JED HILLY Executive Director, Americana Music Association   KATY WILLIAMSON Director, RJKB Family Charitable Foundation
CRAIG KALLMAN Chairman & CEO, Atlantic Records              PERRY WOLFMAN CEO, CAA-GBG Global Brand Management Group
JOE KILLIAN CEO & Impresario, Killian & Company             SHERIDAN WRIGHT Philanthropist
ELIZABETH LEAVITT President, Levine/Leavitt
JUSTIN MARCUS COO, Princeton Information Ltd
GOD’S LOVE WE DELIVER
FOOD IS LOVE. FOOD IS MEDICINE.
• 220,000+ miles driven to deliver last year
• 2.4+ million home-delivered meals last year
• Free to clients and full of love
• With the help of thousands of volunteers annually
• Never a waiting list
• Serving everY borough in NYC since 1985
• 42% of clients age 70+
• 82% of clients live with a secondary diagnosis
• Feeding sick clients, their children, and their senior caregivers
• Being sick and hungry is a crisis that demands an urgent response
• Since COVID-19, we’ve delivered as many as 11k meals in a single day

 WE CAN HELP.

                                 God’s Love We Deliver receives 4-star rating from Charity Navigator for the 8th year in a row! Only 5% of the 1.5
                                 million charities rated by Charity Navigator have achieved this status. We are honored to be recognized for this effort
                                 by Charity Navigator. We will continue to keep our standards high, so that our clients and our donors know how much
                                 we value their confidence and generosity
Love Rocks NYC
LOV E R O C KS N YC .C O M
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