LETHBRIDGE. THIS IS for economic diversity
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THIS IS LETHBRIDGE. A BRIGHT CHOICE: for economic diversity
THIS IS
LETHBRIDGE.
A BRIGHT
CHOICE:
At Economic Development Lethbridge, we are in the
business of building community.
Together with our 25-member volunteer Board of Directors, we serve as
stewards of the economic strategy for the city. We connect, support and
promote Lethbridge as a place for enterprise, but also as a place where
businesses and citizens can thrive within a welcoming community.
As a rallying voice for Lethbridge, we’re here to help you succeed!
With quality market data, a network of partners and
a dedicated team, we work on projects to support:
• business retention and growth
• investment attraction and business development
• entrepreneur training and development
• marketing and advocacy
We believe that together, we can
build bright opportunities.
chooselethbridge.ca
Welcome
Vibrant Economy ............................................................................... 2
Business ............................................................................................... 4
Entrepreneurship ............................................................................. 8
Bright People ...................................................................................12
Living Here ..................................................................................... 16
Contact us at 403-331-0022
or visit chooselethbridge.ca
for more information.
LETHBRIDGE
A BRIGHT CHOICE: for economic
diversity
VIBRANT
ECONOMY
If there is any community in Alberta that can make
the claim of balanced growth, it is Lethbridge. And we
continue to see this claim supported through tracked
economic indicators in areas related to business,
entrepreneurship, population and quality of life.
As a mid-sized city of close to 100,000 people with a trading area nearing
350,000, we continue to see how the stability in traditional sectors, growth
of emerging industries and strength in the public sector creates a positive
environment for continued diversification and bright opportunities.
In 2016 Lethbridge had a GDP of $5.5 billion,
representing growth of 2.6 per cent from 2015.
At the same time, according to the Alberta
government, the province saw its economy
contract by 3.6 per cent.
2 chooselethbridge.ca
Lethbridge GDP by Sector (2016) 16.8%
2.4%
3.8%
16.8% Non-Commercial Services
15.4% Primary & Utilities 4.0%
15.2% Finance, Insurance, Real Estate
13.4% Wholesale & Retail Trade 15.4% 5.0%
11.5% Manufacturing
6.7% Business Services
5.9%
5.9% Construction
5.0% Personal Services
4.0% Public Administration
6.7%
3.8% Transportation & Warehousing
2.4% Information & Cultural Industries 15.2%
11.5%
13.4%
$5.5 B Lethbridge GDP by Sector (2012-2016)
in 2016 Lethbridge had a GDP of $5.5 B
$5.5 billion, representing growth $5.0 B
of 2.6 per cent from 2015. $4.5 B
$4.0 B
$3.5 B
$3.0 B
15.4%
$2.5 B
$2.0 B
$35.5
$1.5 B
$1.0 B
The percentage of Lethbridge’s $0.5 B
GDP driven by the Agriculture 0
(Primary & Utilities) Sector. 2012 2013 2014 2015 2016
Lethbridge GDP (2016)
Largest Increases/Declines by Sector
Non-Commercial Services 7.4%
Information & Cultural Industries 6.6%
Personal Services -1.5%
Public Administration -1.5%
-2% -1% 0% 1% 2% 3% 4% 5% 6% 7% 8%
A BRIGHT CHOICE: for economic
diversity
BUSINESS
A bright spot in the province, Lethbridge is the
southern Alberta hub for both traditional industries and
emerging technologies. Lethbridge thinkers, makers and
doers are leading change in Agriculture, Food Sciences
and Manufacturing within a community that is propelled by
innovative research and a spirit of entrepreneurship.
The stability of our business and economic environment
can be attributed to industry diversity, strength in the public
sector and a robust group of major employers who continue
to expand and develop within the region.
With a healthy balance between employment opportunities and a talented
labour force, the Lethbridge unemployment rate remained the lowest among
mid-to-large sized cities in Alberta in 2017. With a traditionally lower than
average participation rate than other cities in Alberta (primarily due to the
lower cost of living and larger family size), the Lethbridge labour market also
has capacity to expand which is good news for employers looking to locate in
Lethbridge or expand their existing business.
Investment in the construction of new and revitalized
buildings is also a key leading indicator that can provide
insights into the state of the economy in the near future.
In 2017, Total Building Permit Value in Lethbridge was
$313.5 million, the second highest annual total on record.
And with more than $1 billion in major development
projects either planned or underway in the next three
years, there is reason to be optimistic about a bright future.
4 chooselethbridge.ca
Lethbridge Building Permit Value: Market Share
Institutional Residential Commercial Industrial
$350 M
$300 M
$89.7 M
$250 M
$11.3 M $168.3 M
$59.1 M
$50.9 M
$200 M
$85.7 M
$28.7 M $23.4 M
$137.3 M
$150 M
$23.5 M $71.8 M $14.8 M
$83.5 M
$39.2 M $35.5 M
$100 M
$50 M $84.1 M $89.8 M $95.5 M $98.8 M $94.9 M
0
2013 2014 2015 2016 2017
Per Capita Building Permit Value Comparison (2017)
Alberta Cities 54%
The institutional sector accounts
Red Deer $1,523 for 54% of total Building Permit
Medicine Hat $1,799 Value which is primarily driven by
construction activity at the
Lethbridge $3,192 University of Lethbridge.
Calgary $3,674
$360 M
Edmonton $3,816
$0 $500 $1000 $1500 $2000 $2500 $3000 $3500 $4000
At $360 million, Cavendish
Lethbridge Building Permit Values by Sector (2017) Farms new Potato Processing
Facility is the largest private
investment in the city’s history.
$168.3 M Institutional
$94.9 M Residential
35%
$168.3 M
$35.5 M Commercial
$14.8 M Industrial
$14.8 M
Major Employers (business
$35.5 M
that employ 100+ people)
account for 35% of the
local workforce.
$94.9 M
A BRIGHT CHOICE: for economic
diversity
Annual Comparison of Unemployment Rates: Alberta Cities
12%
2013
10%
2014
8%
2015
8.5%
8.1%
8.0%
6%
2016
6.1%
5.9%
4%
2017
2%
0%
Lethbridge Medicine Hat Red Deer Edmonton Calgary
Unemployment Rate Comparison (2017): Alberta Cities
Lethbridge 5.9%
Medicine Hat 6.1%
Red Deer 8.0%
Edmonton 8.1%
Calgary 8.5%
0% 1% 2% 3% 4% 5% 6% 7% 8% 9%
Annual Comparison of Participation Rates: Alberta Cities
80%
2013
75%
2014
74.2%
70%
73.0%
2015
71.4%
69.7%
65%
2016
66.4%
60%
2017
55%
50%
Medicine Hat Lethbridge Red Deer Edmonton Calgary
Participation Rate Comparison (2017): Alberta Cities
Medicine Hat 66.4%
Lethbridge 69.7%
Red Deer 71.4%
Edmonton 73.0%
Calgary 74.2%
62% 64% 66% 68% 70% 72% 74% 76%
6 chooselethbridge.ca
Lethbridge & Region Major Development Projects: 2018-2021
PROJECT NAME COST (IN MILLIONS) TIMELINE SECTOR
Cavendish Farms -Frozen Potato Plant $360.0 2017-2019 Industrial
University of Lethbridge - Destination Project $280.0 2018-2019 Education, Training & Research
ATB Centres - Phase 2 Leisure Complex $109.5 2017-2019 Recreation & Leisure
Electric Distribution Expension & Improvement - Annual Program $40.0 2018-2021 Electric Utility
Waterbridge Middle School $20.4 2018 Education, Training & Research
Cargill Rail Expansion $20.0 2018 Industrial
All Saints Parish * $20.0 2017-2020 Community Supports
Transit Terminal & Regional Park N’ Ride $17.0 2017-2018 Transportation
Curbside Recycling $16.3 2018 Waste & Recycling
Water Treatment Plant - Residuals Management $15.0 2017-2018 Water & Wastewater
Yates Renewal $13.4 2017-2018 Arts & Culture
Distribution Renewal - Annual Program $13.0 2018-2021 Electric Utility
Annual Overlay Program $12.8 2018-2021 Transportation
Water Treatment Plant - Process Redundancy $12.1 2017-2021 Water & Wastewater
University of Lethbridge - Kanai Residence Exterior Upgrades $12.0 2018 Education, Training & Research
Substation 13.8 kV Switchgear Upgrades $11.8 2017-2019 Electric Utility
Waste & Recycling Centre - Disposal Cell Development & Closure $11.6 2017-2020 Waste & Recycling
Wastewater Treatment Plant - Headworks & Clarifier Upgrades $11.4 2017-2018 Water & Wastewater
University Drive - Community Stadium to Sunridge Blvd W $10.9 2019-2020 Transportation
Wastewater Treatment Plant - Primary Clarifier Replacement $10.8 2018-2019 Water & Wastewater
New Fire Station #5 - West $10.3 2018-2020 Community Supports
3rd Avenue South (4th-8th St) - Reconstruction $10.0 2017-2020 Transportation
Water Reservoir Upgrades $9.4 2017-2021 Water & Wastewater
Metis Trail - Temple Blvd to Coalbrook Gate $6.9 2020 Transportation
Bridge Rehabilitation Program $6.5 2018-2021 Transportation
Landfill - Gas & Leachate Management System $6.1 2017-2020 Waste & Recycling
TOTAL $1,067.2
NOTES:
1. This list includes major projects identified as of April 2018
2. Major projects are valued at $5.0m or higher
3. Project costs are calculated for the 2017-2021 period and do not including funding allocated outside of this time
period with the exception of ATB Centre – Phase 2 Leisure Complex and University of Lethbridge – Destination Project
4. Projects with an * have been proposed
4. Projects with an * have been proposed
A BRIGHT CHOICE: for economic
diversity
ENTREPRENEURSHIP
Small business is a key driver of the local economy. The most
recent data from Industry Canada shows small businesses in Alberta
contributed 32% of provincial GDP and communities with incubator
support have a leg up over those that don’t. In fact, Alberta small
businesses with incubator support have an average 25 per cent
growth rate, compared to the national average of five per cent.
Through programs and services available at the Tecconnect centre for entrepreneurship
and innovation, the University of Lethbridge’s AGILITY program and the Regional
Innovation Network of Southern Alberta (RINSA), there is tremendous opportunity
for businesses here to embrace innovation, grow and expand.
With industry and institutional support within the community, Lethbridge is
fostering an environment where companies can take root and thrive. In fact,
local entrepreneurs are leading the way in industries including geospatial imaging,
cloud-based accounting, automotive industry software, biotechnologies
and the health industries along with new media and VR.
Since opening in 2011, the companies in
Tecconnect have created 165 new jobs with
a combined incremental payroll of just over
$5 million. Of those employed, 57% are
Lethbridge post-secondary graduates.
8 chooselethbridge.caNew Business Licenses in Lethbridge
Home-Based Regular
2013 208 106 314
2014 195 139 334
2015 256 155 411
2016 239 150 389
2017 240 143 383
0 50 100 150 200 250 300 350 400 450 500
New Regular Business Licenses in Lethbridge
2013 106
2014 139
2015 155
2016 150
2017 143
0 20 40 60 80 100 120 140 160 180
New Home-Based Business Licenses in Lethbridge
2013 208
2014 195
2015 256
2016 239
2017 240
0 50 100 150 200 250 300
A BRIGHT CHOICE: for economic
diversity% of Total Lethbridge Businesses by Employee Count
1-4 51%
5-9 20%
10-19 14%
20-49 10%
50-99 3%
100+ 2%
0% 10% 20% 30% 40% 50% 60%
383 51% $9 M
There were 383 new 51% of Lethbridge In 2017, Total Revenue
business licenses in 2017. businesses have 4 or reported by Tecconnect
less employees. companies was $9 million.
10 chooselethbridge.caLethbridge Small Business by Industry & Employee Size
% OF SMALL BUSINESSES
INDUSTRY
# OF EMPLOYEES PER BUSINESS: 1-4 5-9 10-19 20-49 50-99 TOTAL BY INDUSTRY
Construction 382 134 59 40 16 636 14%
Retail Trade 167 205 140 55 25 606 14%
Professional, Scientific and Technical Services 317 59 34 20 3 440 10%
Health Care & Social Assistance 239 76 49 25 11 417 9%
Other Services 225 85 42 29 3 386 9%
Agriculture, Forestry, Fishing & Hunting 179 46 37 16 2 282 6%
Accommodation & Food Services 23 48 69 91 16 249 6%
Wholesale Trade 89 53 48 34 3 228 5%
Transportation & Warehousing 133 28 20 19 4 207 5%
Real Estate & Rental and Leasing 168 20 10 6 1 206 5%
Finance & Insurance 111 26 27 18 1 184 4%
Manufacturing 49 33 30 27 14 170 4%
Administrative and Support, Waste 68 44 31 17 7 169 4%
Management and Remediation Services
Arts, Entertainment & Recreation 21 10 12 14 6 65 1%
Educational Services 13 8 3 8 0 38 1%
Mining, Quarrying, & Oil and Gas Extraction 24 7 4 1 0 38 1%
Management of Companies and Enterprises 17 3 5 5 1 33 1%
Information & Cultural Industries 7 3 4 9 3 27 1%
Public Administration 2 1 4 2 1 12 0%
Utilities 2 2 0 1 0 5 0%
TOTAL 2,236 891 628 437 117 4,398 100%
A BRIGHT CHOICE: for economic
diversityBRIGHT
PEOPLE
One of Lethbridge’s greatest assets is its diverse
and dynamic population. Over the past five years, our
population has grown by an average of 2.0% a year.
That’s nearly 150 new arrivals each month! With more
than a quarter of the adult population under the age of 34,
Lethbridge brims with a youthful energy.
Overall, Lethbridge has a well-balanced demographic profile and
a healthy mix of youth, workforce and seniors in the community.
Lethbridge is also a welcoming community that continues to support
and embrace diversity as evidenced in the increase of newcomers over
the past five years.
As home to two post-secondary institutions
(a rarity for a city of its size), Lethbridge is a
true campus community with more than 3,200
students who graduate from Lethbridge College
and the University of Lethbridge each year.
12 chooselethbridge.ca% of Population 25-64 with Apprenticeship Lethbridge College
or Trades Certification Graduates By Program
Kelowna 12%
Business 162
Edmonton 11%
Education 38
Lethbridge Health Services 313
10%
Saskatoon 10%
Languages, Social Sciences,
Arts & Humanities 187
Abbotsford-Mission 10%
Legal & Security 212
Regina 10%
Recreation 20
Victoria 9%
Physical, Natural &
Applied Sciences 192
Calgary 7%
Winnipeg 7% Trades & Technologists 378
Vancouver 7% TOTAL 1,502
0% 2% 4% 6% 8% 10% 12% 14% Sources: Lethbridge College,
Institutional Planning & Reporting, September 2017
% of Population 25-64 with a University University Of Lethbridge
Certification, Diploma, or Degree Graduates By Faculty
Calgary 38% Arts & Science 654
Vancouver 37% Education 207
Victoria 34%
Fine Arts 111
Winnipeg 32%
Health Sciences 218
Saskatoon 31%
Regina 30% Management 478
Edmonton 29% Graduate Studies 160
Lethbridge 23% TOTAL 1,828
Kelowna 21%
Notes: Students awarded combined degrees are included in
Abbotsford-Mission 19% the count of both degrees. School of Graduate Studies
includes all PH.D., Master and Graduate Certificate Programs.
Sources: University of Lethbridge, Department of
0% 5% 10% 15% 20% 25% 30% 35% 40% Institutional Analysis, August 2017
60% 3200 22%
60% of the city’s population More than 3,200 students who Approximately 22% of
(ages 25-64) have furthered graduate from Lethbridge post-secondary graduates
their post-secondary College and the University of stay and work in Lethbridge
education. Lethbridge each year. after graduation.
LETHBRIDGE
A BRIGHT CHOICE: for business
and investment
A BRIGHT CHOICE: for economic
diversityDemographic Growth as a Proportion of Population Growth: Lethbridge (2012 vs 2017)
30%
25%
25%
23%
20%
16%
15%
13%
12%
10%
5% 4%
3%
2% 2%
1%
0%
0-9 10-19 20-29 30-39 40-49 50-59 60-69 70-79 80-89 90+
30-39 Annual Population Growth (2017): Alberta Cities
This age demographic is
the fastest growing Edmonton 3.7%
proportion of the Lethbridge 1.4%
Lethbridge population.
Calgary 0.9%
Red Deer 0.6%
Medicine Hat 0.4%
22% 0% 0.5% 1.0% 1.5%
Source: Alberta Municipal Affairs Population List
2.0% 2.5% 3.0% 3.5% 4.0%
22% of the total number
of immigrants living in
Lethbridge arrived between
2011-2016.
% of Overall Immigrant Population by
Year of Arrival: Lethbridge CMA
24% 2011-2016
2006-2010 17%
22%
Of those immigrants who
arrived in Lethbridge 2001-2005 8%
between 2011 – 2016, 24%
were from the Philippines. 0% 5% 10% 15% 20% 25%
14 chooselethbridge.caAnnual Population Growth Rate in Alberta Cities
EDMONTON LETHBRIDGE CALGARY RED DEER
2013 0.0% 1.5% 2.6% 5.7%
2014 7.4% 2.9% 4.0% 1.5%
2015 0.0% 1.9% 3.0% 2.3%
2016 2.5% 2.1% 0.3% -1.0%
2017 3.7% 1.4% 0.9% 0.6%
*Source: Alberta Municipal Affairs Population List
% of Total Recent Immigrants (2011-2016)
by Place of Birth: Alberta
There are more than
Philippines 29% 70 parks and 200
kilometres of walking and
India 14%
running trails in the city.
China 5%
Pakistan 3%
United Kingdom 3%
0% 5% 10% 15% 20% 25% 30%
% of Total Recent Immigrants (2011-2016)
by Place of Birth: Lethbridge CMA
On average, Lethbridge
Philippines 24% has more than 320 days of
Nepal 9% sunshine each year.
United Kingdom 6%
Syria 4%
India 4%
0% 5% 10% 15% 20% 25%
A BRIGHT CHOICE: for economic
diversityLIVING
HERE
There are many concrete reasons Lethbridge is a great
location to start, grow or expand your business.
But what makes our community really shine
is the combination of city amenities and
small-town charm, the easy lifestyle it
affords and the sense of community
it fosters. With its low cost of living,
mild climate, short commute times and
wide range of recreation and cultural
opportunities, Lethbridge has something
for everyone to achieve a perfect
balance of work and life.
New Infrastructure Adding to Lethbridge Quality of Life
VALUE EXPECTED
CATEGORY PROJECT OUTCOME
(IN MILLIONS) COMPLETION
Arts & Culture Yates Memorial Centre Performing Arts Centre Upgrades $13.40 2018
Education, Training, & Research University of Lethbridge Destination Project $280.00 2019
Education, Training, & Research West Lethbridge Middle School Construction $22.90 2018
Education, Training, & Research Coalbanks Elementary School Construction $16.20 2017
Education, Training, & Research Wilson Middle School Modernization $14.80 2017
Education, Training, & Research University of Lethbridge Student Residence Upgrades $12.00 2018
Recreation & Leisure City of Lethbridge ATB Centre - Phase 2 $64.80 2019
Recreation & Leisure City of Lethbridge Legacy Park $9.00 2020
16 chooselethbridge.caDaily Commuting Duration of Less Than 15 Minutes:
Western Canadian CMAs
Lethbridge 48%
Red Deer 42%
Kelowna 36%
Regina 35%
Saskatoon 33%
Victoria 30%
Winnipeg 22%
Edmonton 21%
Vancouver 18%
Calgary 18%
0% 10% 20% 30% 40% 50%
Median Value of Dwellings to Income
Ratio: Western Canadian CMAs
Lethbridge has the highest
Lethbridge 3.97 proportion of people reporting
Regina 4.13 a daily commute time of less
Saskatoon 4.22
than 15 minutes of any CMA
in Western Canada.
Winnipeg 4.23
Edmonton 4.23
Calgary 4.52
Kelowna 6.66
Abbotsford-Mission 6.79
Victoria 8.40
Vancouver 11.01
Lethbridge has the lowest
0 2 4 6 8 10 12 dwelling-to-income ratio
of comparable CMA’s in
Western Canada making
it an affordable choice.
Median Value of Dwellings to Income Ratio:
Alberta Cities
Medicine Hat 3.81
Lethbridge 3.97
Red Deer 4.06
Edmonton 4.32
Lethbridge is home to
Calgary 4.52 more than 40 residential
neighbourhoods.
3.5 4.0 4.5 5.0
A BRIGHT CHOICE: for economic
diversityT
L
A
C
LETHBRIDGE
A BRIGHT CHOICE for economic
diversity
403-331-0022
info@chooselethbridge.ca
@chooseleth
chooselethbridge.caTHIS IS LETHBRIDGE. A BRIGHT CHOICE: for economic diversity
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