LEICESTERSHIRE SPORT AND PHYSICAL ACTIVITY COMMISSIONING - A CO-DESIGN APPROACH FOCUSING ON INDIVIDUALS, GROUPS AND COMMUNITIES WHO CAN DERIVE THE ...
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LEICESTERSHIRE SPORT AND PHYSICAL ACTIVITY COMMISSIONING A CO-DESIGN APPROACH FOCUSING ON INDIVIDUALS, GROUPS AND COMMUNITIES WHO CAN DERIVE THE GREATEST HEALTH BENEFITS. 2012-2017 SUMMARY REPORT
Leicestershire Sport & Physical Activity 2012-2017 Summary Report
CONTENTS FOREWORD
Foreword 3 Leicestershire Sport and Physical Activity; A co-design approach focusing on individuals,
groups and communities who can derive the greatest health benefits
Physical Activity; The Recommendations 4 It is well documented that moving more and sitting less brings positive health and wellbeing benefits
to individuals and communities. The Chief Medical Officer has developed clear guidance on the dose of
physical activity that individuals should be achieving across the life course, yet physical inactivity is still
The Local Approach; Headline Achievements 2012-2017 5 a major lifestyle health risk across the nation.
Leicestershire County Council and Leicester-Shire & Rutland Sport (LRS), have worked in partnership
The Local Approach 6 with seven District Authorities and six School Sport & Physical Activity Networks to co-design a
countywide sport and physical activity plan that aims to help those most inactive in our community to
Referral Pathways 8 become more active.
With diminishing public services, it was recognised that resources needed to be targeted to those with
Least Active Children, Young People & Adults 10 the greatest need in order to effectively improve public health and reduce inequalities.
To do this, a partnership approach was sought to develop a Countywide Commissioning Plan that
School Sport & Physical Activity 14 supports the delivery of local integrated, sustainable and targeted sport and physical activity, moving
away from the previous broad and universal sport and physical activity approach.
This document celebrates our achievements in providing a coordinated approach towards sport and
Campaigns 16
physical activity across Leicestershire over the last five years.
Population Based Programmes 18
Mike Sandys John Byrne
Director of Public Health Director of Leicester-Shire &
Upskilling the Workforce 20
Leicestershire County Council Rutland Sport
Role of a Physical Activity Development Officer 22
Moving Forward 23
Page 2 Page 3
Leicestershire Sport & Physical Activity 2012-2017 Summary Report
PHYSICAL ACTIVITY; THE LOCAL APPROACH;
THE RECOMMENDATIONS HEADLINE ACHIEVEMENTS 2012-2017
4,851,556 Over
25,000
Physical activity for early years Physical activity
(birth – 5 years) for children and young people
Active children are healthy, happy, BUILDS
CONFIDENCE &
(5 – 18 Years) MAINTAINS
HEALTHY
school ready and sleep better SOCIAL SKILLS
DEVELOPS
CO-ORDINATION
STRENGTHENS
MUSCLES
WEIGHT
IMPROVES
SLEEP
attendances recorded at sport and
BUILDS MAINTAINS CONTRIBUTES TO
physical activity sessions included
RELATIONSHIPS HEALTH & BRAIN DEVELOPMENT & BONES
& SOCIAL SKILLS WEIGHT & LEARNING
IMPROVES IMPROVES MAKES
DEVELOPS ENCOURAGES CONCENTRATION HEALTH YOU FEEL
IMPROVES
individuals have participated
MUSCLES MOVEMENT & LEARNING & FITNESS GOOD
in Locality Commissioning Plans
SLEEP
& BONES & CO-ORDINATION
Every movement counts Be physically active
for at lea
Spread activity All activities
should make you
in sport & physical activity
im s throughout Aim for
Active Lives Data (2015/16 findings,
taster sessions as part of
the day at least breathe faster
60
& feel warmer
A
3
t
PLAYGROUND
published January 2017)
minutes
everyday
our three campaign weeks
delivered each year
PLAY RUN/WALK BIKE ACTIVE TRAVEL
Hours JUMP CLIMB
ac AREA INACTIVE FAIRLY ACTIVE ACTIVE
da
y
ros
s every Include muscle
MESSY PLAY THROW/CATCH SWIM SKATE and bone SPORT PE
SKIP
strengthening
activities LEICESTER- 21.2% 12.8% 66.0%
3 TIMES
PER SHIRE
OBJECT PLAY DANCE GAMES PLAY SKIP CLIMB
WEEK WORKOUT DANCE
ENGLAND 22.0% 12.6% 65.4%
REDUCE
Sit less Move more
TUMMY TIME SWIM WALK SCOOT BIKE LOUNGING
Find ways to help all children and young people accumulate
Move more. Sit less. Play together
469,308
at least 60 minutes of physical activity everyday
UK Chief Medical Officers’ Guidelines 2011 Start Active, Stay Active: www.bit.ly/startactive
UK Chief Medical Officers’ Guidelines 2011 Start Active, Stay Active: www.bit.ly/startactive individuals were recorded at locality sport & physical activity
sessions with the following demographics being reported:
42% Males 45% Females 7% from a BAME community
PHYSICAL ACTIVITY INFOGRAPHIC COLOUR_AW_HR.pdf 1 21/08/2015 14:58
Physical activity benefits for
adults and older adults
6% with a disability or longstanding illness
REDUCES YOUR CHANCE OF
BENEFITS HEALTH
IMPROVES SLEEP
£4,816,048
MAINTAINS HEALTHY WEIGHT
MANAGES STRESS
IMPROVES QUALITY OF LIFE Cancers (Colon and Breast)
Investment into
What should you do? infrastructure posts
via Physical Activity Development
Public Health funding invested into sport Officers, School Sport & Physical
& physical activity in Leicestershire Activity Officers, Graduate
Trainees and School Sport,
£ £ £ £ £ £ £ £ Health & Wellbeing Apprentices
4,357
individuals from over 500 workplaces have signed
UK Chief Medical Officers’ Guidelines 2011 Start Active, Stay Active:
up to the Workplace Challenge Activity Log
Page 4 Page 5
Leicestershire Sport & Physical Activity 2012-2017 Summary Report
THE LOCAL APPROACH
Since 2007, Leicestershire has strived to reduce ∫ Evidence Based Approach: Localities needed ∫ Campaigns; Land campaigns such as Whilst the guiding principles and priority work areas
the proportion of our population who are inactive. to ensure their programmes target unmet Workplace Challenge, One You, This Girl Can were set through the commissioning plan, localities
Initially through funding from Sport England, need, identified using local and national data. and Active Family Week across Leicestershire, had the flexibility to respond to this through
Local Area Agreements and Primary Care Trusts, Evidence based approaches should be used and utilising them as an opportunity to promote interventions which were appropriate to their
we established a physical activity programme implemented using best practice guidance where local programmes to a target audience. local need. Localities demonstrated this through
(Active Together), delivered across the seven local available. an annual action plan, which was designed to be a
∫ Upskilling the Workforce; Utilising approaches
authorities of Leicestershire, aimed at increasing ∫ Partnership Approach: A ‘co-design’ approach ‘one stop plan’ for sport and physical activity within
such as Making Every Contact Count to
sport and physical activity participation amongst that area.
was central, with localities expected to disseminate key physical activity messages.
those aged 16+. Active Together was a universal
demonstrate how interventions ‘joined-up’ Deliver training programmes to specific
programme with a broad remit and had time
current/planned provision and used multi-agency professionals (e.g. Early Years Providers) and
limited funding to March 2012. Despite emerging
partnerships to delivery. Opportunities should volunteers to enable physical activity programmes
pressures on public sector services, the transfer
be sought to develop programmes beyond a to be embedded into the community.
of responsibilities for Public Health into the local
traditional locality footprint. A community based
authority provided new opportunities to develop a
commissioned model of sport and physical activity
offer, looking at how interventions could be LOGIC MODEL
sustained at least in part by local people, was
(post March 2012) that responded and reflected
sought.
the need of the population.
∫ Life-Course & Whole System Approach: There
It was agreed that from April 2012, on behalf
was a move away from a separate child/adult CONTEXT AIMS INPUTS
of Leicestershire County Council, Leicester-
offer with localities expected to demonstrate a
Shire & Rutland Sport would become the ‘lead Develop a new integrated Move away from a broad Ringfenced grant for
life-course approach. Localities were encouraged
commissioner’ for sport and physical activity commissioning model for sport and physical activity Sport and Physical Activity
to take a whole systems approach rather than
and that a new integrated approach to the sport and physical activity, offer to an approach that; (Public Health, Leicester-
seeing priorities in isolation.
commissioning of sport and physical activity should building on local partnerships targeted those of greatest Shire & Rutland Sport),
be adopted. This new approach would secure shared Alongside the guiding principles, the and securing shared need, was evidenced Partner Funding, Capacity
outcomes for all partners, would build on existing commissioning plan outlined priority work areas outcomes for all partners. based, was focused around Building, Insight Tools, Co-
local partnerships and would provide a strong which localities had to demonstrate that they This was identified as an partnerships and moved to design of the Countywide
platform to develop an integrated commissioning were delivering against. Examples of this include; opportunity with the transfer a whole systems approach Commissioning Plan.
model. A sport and physical activity group was of Public Health into the across the lifecourse.
∫ School Sport & Physical Activity Programmes;
developed to drive the new model forward and Local Authority, the emerging
Funding should be utilised to deliver
develop a joint commissioning plan for sport and pressures on public sector
programmes such as active travel, fundamental
physical activity. services and as a response to
movement programmes and targeted
reducing health inequalities.
The vision was to see a move from a broad physical activity programmes to support the
universal offer of sport and physical activity to development of a healthy school.
an approach that was targeted to those sectors ∫ Least Active Children, Young People and Adults;
of the community who currently do very little or Development and delivery of interventions
no physical activity. The offer would complement that targeted the inactive population within
the universal offer typically provided in more community settings.
formal settings. The guiding principles of the
∫ Development and delivery of population based
OUTCOMES OUTPUTS ACTIVITIES
commissioning plan were as follows:
programmes such as Walking / Cycling / Increase in percentage of Total Attendances, Funding Programmes designed for
∫ Targeting those of greatest need: Funding was Running / Back to Sport Schemes utilising the physically active adults and Invested (Grant & Partner), the following priority areas;
distributed on the basis of need, with higher Active Together Branding. decrease in percentage of Cost per Participant, Income School Sport & Physical
proportions being received by localities with the inactive adults (Public Health Generated, Total Participants, Activity Programmes,
highest prevalence of health inequalities. Funding ∫ Delivery of referral programmes such as the
Outcomes Framwork Data / Demographic Data. Inteventions targeting Least
was expected to be targeted at individuals Exercise Referral and Heartsmart Scheme at a
Active People Data / Active Active Children Young People
and communities with the highest need, with local level.
Lives Data). and Adults, Population
programmes targeting inactive participants and ∫ Older People Programmes; Support the Based Programmes, Referral
priority groups. development of an Older Person’s Physical Programmes, Campaigns
Activity Pathway. and Upskilling the Workforce.
Page 6 Page 7
Leicestershire Sport & Physical Activity 2012-2017 Summary Report
REFERRAL PATHWAYS
Physical Activity pathways were developed to enable entry into appropriate physical activity and sport
opportunities. Pathways supported the transition of those requiring high level targeted programmes into
community based provision.
Learning Disability Weight
Highlights Management Programme
∫ Following a successful tender, Locality Physical Activity Teams were contracted by Leicestershire Nutrition
The Learning Disability Weight Management
Programme was a 6 week project aimed at
Exercise Referral and LEAP
and Dietetics Service to deliver the physical activity elements of both the children and adults weight
management schemes.
reducing obesity and increasing physical combine
activity levels for adults with Learning
∫ 312 participants and 4,032 attendances were recorded as part of the Falls Management Exercise Disabilities. The project was developed by a Anthony joined the LEAP (Lifestyle, Eating and
Programme. This programme was evaluated by the University of Nottingham and funded via the East dietician from Leicestershire Nutrition and Activity Programme) in September 2016. He
Midlands CLARHC and Leicestershire County Council. Dietetic Service (LNDS) and Physical Activity weighed 24 stones and was suffering from
∫ Exercise Referral and Heartsmart programmes were delivered across all seven localities with the top
Development Officers, and emerged from significant health issues which rendered him
conversations with a local Learning Disability housebound. He was lacking in energy and
three conditions for referral being; obesity, depression / stress / anxiety and back pain.
Group in Market Harborough who expressed unable to join in activities with his two children.
∫ Links were made with the local provider of the National Diabetes Prevention Programme, resulting in a concerns around eating and lifestyle
local exit route booklet being produced. behaviours of participants at their day group. In January 2017, Anthony joined the Exercise
Referral Scheme and after the 12 week course
∫ Get Healthy Get Into Sport provided an individual tailored physical activity programme for residents of Each session consisted of an hour of physical he took up a fitness membership at Hermitage
Greenhill (North West Leicestershire). activity, ranging from chair based exercise, Leisure Centre. The LEAP programme provided
fitness circuits and team building games, Anthony advice on nutrition and physical
followed by an hour session with the dietician. activity which he said was ‘amazing and very
Each week had a theme covering topics such
GET HEALTHY, It was a challenge
to focus solely on
as food labels, a balanced diet and portion
achievable’.
GET INTO SPORT
physical activity
control. Anthony now attends the gym four times each
Stronger links
The Get Healthy Get Into Sport Project (2013-2016) made some incredible, life changing
steps for the individuals involved. Working with mentors and activity instructors they
with wider lifestyle
Community champions
needed to be existing
Word of mouth was
the most common way
week, has started going on long walks with his
increased their physical activity levels and made positive steps towards a healthier lifestyle.
programmes need active participants rather
than participants on
in which participants
were recruited to the
Adults completed the project, with a total children and cycling with his friends. In total,
to be made
the scheme programme (57%) weight loss of over 17 pounds. Staff within the Anthony has lost over six stones in just six
533
Participants were predominantly: Need to consider group also attended the sessions and have months.
further support
mechanisms post the been supportive with helping participants to
6 months provided
Participants interviewed Community approach make small changes. Anthony’s partner is now also regularly
Female (70%)
participants received a
tailored sport and physical Extended lead in
said they were very
happy and enjoyed the
has been key to recruit
and delivery exercising and his daughter has joined the
Male (30%)
activity programme
time and project programme
swim scheme at the leisure centre, highlighting
length is required
90%
rated their Mentor session as
Participants enjoyed
“ My mentor and I have noticed
the value of the scheme and the benefits that
influencing one person can lead to motivating
taking part with family
changes in my fitness,
being ‘excellent’ or ‘good’
and friends
confidence and I’m much others to make the same change.
At the 3 and 6 month follow-up:
70%
more friendly and chatty
met their goals whilst Gym was the most popular
Celebration
evenings and mass
participation
”
“
participating in the programme form of exercise followed by
swim and exercise classes events were key
It has given me structure and
social
has motivated me more, I got a
52% 1X
Proportion of participants
taking part in 1 x 30
elements
of the lot more than I was expecting
30 ”
scheme
minutes of sport per week
agreed they would not have
engaged in sport and physical significantly increased ‘The one thing that really surprised me was
activity without a mentor
the wording used around sugar, particularly
150
Proportion of participants meeting
164 with the soft drinks. There are some very
the current recommendation For more information
MINUTES to participate in at least 150 and to watch the Get
voluntary hours completed by
PER minutes per week of moderate
intensity physical activity
Healthy Get Into Sport
video, visit: confusing messages on food and drink labels
27 community champions WEEK significantly increased overall www.lrsport.org/ghgis
so I will definitely be looking closer at what ‘Since I started on the exercise referral
I am eating and drinking, but also help our scheme my energy levels have improved and I
participants to also make informed choices’ now feel healthier’
Support Staff worker Anthony, Referral Programme Participant
Page 8 Page 9
Leicestershire Sport & Physical Activity 2012-2017 Summary Report
LEAST ACTIVE CHILDREN, YOUNG
PEOPLE & ADULTS (TARGETED COMMUNITY PROGRAMMES)
Localities have developed relationships with non-traditional sport partners to develop and deliver
programmes targeting our least active population. Interventions address the needs of the local
communities and ensure that support is targeted to those who need it most. Innovation has been crucial
to engaging the inactive population with many programmes providing alternative activities and utilising
creative engagement methods.
Highlights
∫ The Accessibility Toolkit has been created to allow localities to effectively plan their provision of sport and WomenToday Cycling
physical activity. Using a wide variety of datasets covering areas such as participation, health, deprivation Gorse Covert Walk Initiative
Project
and access to services, the tool provides a visual platform for partners to cross reference high priority
areas against the location of local facilities to ensure effective and efficient planning of activities.
– Surgery Walk
∫ Localities have developed relationships with a wide range of partners. Examples include; housing Following the huge upsurge in interest
A patient group from the Maxwell Drive in Cycling following the 2012 Olympic
associations, community groups, health professionals, voluntary sector, youth offending, Supporting Surgery approached the Charnwood Sport and Paralympic Games in London, the
Leicestershire Family workers, Community Development workers, faith groups, national organisations & & Active Recreation Team for support to WomenToday exercise group based in Oadby
charities and commercial organisations. establish a walking group from Gorse Covert identified locally a lack of cycling provision.
∫ Sport and physical activity has been utilised to support wider Local Authorities agenda’s. There have Community Centre. The aim was to target
those who used the surgery and had low levels Following a consultation with local women
been a number of successful jointly funded posts to support cross working within the Local Authorities.
of physical activity. in faith communities, it was discovered that
Examples include Blaby, Charnwood and Melton contributing children and young people funding to ensure
many women had not had the opportunity
one physical activity officer had a specific early years remit and Hinckley & Bosworth utilising local funding The first walk attracted seven people. Since to ever learn to ride, or had not ridden since
to ensure on officer had a specific remit of engaging with Supporting Leicestershire Families remit. then the group continued to grow with an childhood. Bikes were secured through a local
∫ Localities have been able to utilise their sport and physical activity funding and officer time to draw in average weekly attendance of 20 people. charity and a ‘Re-Cycle your Cycle’ appeal
additional funding to target hard to reach communities. In addition they have supported their partners The walks have remained popular with an was set up where a total of 9 bikes were
to access funding to deliver sport and physical activity sessions as part of their regular programmes. impressive 879 attendances in the first year. donated and restored by a local volunteer bike
Examples of additional funding include Sportivate, Get Healthy Get Into Sport, Shires Grants, Satellite The walks are now led by four volunteers who mechanic. A beginners cycling and refresher
Club, Section 106 grants and Local Charities. have been supported to gain a walk leader course was set up and the sessions operated
qualification. weekly.
The group has expanded to not only surgery Further sessions were then set up working
users but members of the local community with Asda Oadby to utilise space in their car
and is open to anyone, whether they have park, which further engaged a new group of
walked previously or are new to walking. The women. A total of £4,200 was secured for
walks began at 1-2 miles in length and have the project from Sport and Physical Activity
now increased to 3-4 miles as the walkers Commissioning funding and 65 women from
have gained confidence and increased their all backgrounds aged between 37 and 64
fitness levels. years participated.
Page 10 Page 11
Leicestershire Sport & Physical Activity 2012-2017 Summary Report
Active Families Active Turn up Tennis
Community Project Blaby District Local Sport Alliance worked in
synergy with Learning South Leicestershire
‘Active Families Active Community’ started School Sports Partnership (LSLSSP) and a
as a pilot project designed to break down local town council to implement behaviour
the barriers preventing South Asian Women Supporting Leicestershire change techniques and enhance opportunities
from taking part in sport and physical Families – Family for the community to engage in tennis.
activity. Charnwood Borough Council worked Pushy Mums The project was delivered at Thorpe Astley
closely with local charities, community intervention Community Centre by two residents who
groups, partners and a network of women to During 2015/16, Melton Sport and Health wanted to improve opportunities in the local
understand the cultural and religious needs In June 2013, Hinckley and Bosworth Alliance created the ‘Pushy Mums’ Programme community.
of South Asian women and organise suitable dedicated one of their PADO roles to working which aimed to improve the health and fitness The coaches were identified by LSLSSP and
activities for them. with referred families through the SLF of new mums and provide an environment delivered fun, unstructured sessions. Initially
programme. The PADO was able to work where they can exercise and socialise with
Resulting from this consultation, Active the project took place over the summer and
closely with families to identify their barriers their peers.
Charnwood launched five different sports included a Wimbledon themed session to help
and needs around physical activity and health.
activities (squash, swimming, aerobics, Pushy Mums is an instructor led exercise raise awareness, resulting in 12 participants
badminton and indoor climbing) located in Following meetings with Parent A (who programme delivered in local parks which new of all ages attending.
a mix of community and traditional sports suffered from mental health conditions, was mums undertake an exercise work out whilst The club continued to thrive and two
facilities. The sessions were attended by disengaged with the community and had little looking after their new-borns in pushchairs. participants began to support the sessions
over 120 predominantly Muslim women who social support), the PADO devised a strategy The project has been delivered in local parks and volunteered to help raise awareness to
registered over 1,000 attendances during the of employing a walk leader to deliver one to within Melton making use of acres of green ensure the club became self-sustainable. By
year. one sessions with this parent. The idea of space. Sessions have taken place every the end of the summer there were 10 regular
using walking as an activity promoted the Friday morning straight after the school
The project has had a positive impact on many participants and to ensure they maintained
use of getting out the house, communicating run benefiting those mums that have older
of the participants’ lives. By encouraging tennis activity, sessions were moved indoors
her feelings with the walk leader as well as children.
participants to become more physically during the winter.
increasing physical activity levels. The Walk
active, the women have been helped to Leader supported Parent A to go from doing The sessions have been delivered by a qualified The sessions have now become self-sustained
overcome mental health problems, by no walking to exceeding their target of walking instructor from Waterfield Leisure Centre and and the volunteers have been able to take on
supporting them to feel more empowered and 3 miles. supported by the Melton Early Years Physical the club full time. Furthermore, Braunstone
more autonomous. Participants have taken Activity Development Officer. The programme Town Council has supported the project by
responsibility for designing and leading some The one to one support was vital to the consists of a range of different low intensity providing the outdoor facility on a permanent
of the activity sessions and this has helped success of this programme, with the sessions fitness activities including stretches, cardio basis. The club continues to thrive and a
to develop their confidence and self-esteem. having had a real impact on Parent A’s life. and core-work. 43 mums had taken part in the development pathway is currently being
Two of the women have recently attained a Parent A saw improvement to both their first year of the project. explored in partnership with Leicester Forest
seated physical activity qualification. The work motivation and confidence and as a result
East Tennis Club.
of partners and supporters was highlighted at of more exercise there was improvements
the 2016 Charnwood Sports Awards when they to their health and a regular eating routine
received awards for Volunteer of the Year and was sustained. Since completing the one to
Community Project of the Year. one sessions Parent A has now joined a free
walking group that runs each week.
“The fact that I can speak to the walk leader
freely has made the sessions much easier.
We are very similar and have become close
friends. At first I could barely do a mile but ‘I hate the hills but I know that they are good
now I’ve have done up to two and a half miles. for me! I like the fact that it is fun and light ‘It is great that I can take all three of my
With the walk leaders help I have now joined hearted and the instructors are easy to get children to the same session and they really
the weekly walking group that she leads on.” along with and are really encouraging’ enjoy it’
Parent A Pushy Mums Participant Parent of Tennis Participants
Page 12 Page 13
Leicestershire Sport & Physical Activity 2012-2017 Summary Report
SCHOOL SPORT &
PHYSICAL ACTIVITY
Schools are vital settings to both educate children and young people regarding the importance of physical
activity and provide a variety of participation opportunities to ensure and active habit is created at an early
age. Across Leicestershire, there is a network of six School Sport & Physical Activity Networks whose role is
to develop a school sport and physical offer, ensuring there is clear links to a wider community provision.
Community Energy Club
Live Active – Do Something
Highlights The Community Energy Club is a weekly
(LADS)
physical activity group for children aged
∫ School Sport & Physical Activity Managers dedicate a minimum of two days a week to ensuring that they 7- 11 and 12-14 based at South Wigston
deliver programmes that meet public health priorities. This complements national funding they receive to High School. The club aims to provide an Four Secondary Schools in Blaby, across two
deliver the School Games programme. opportunity for inactive children, who are School Sport and Physical Activity Networks,
put off by mainstream PE, to take part in a took part in the Live Active – Do Something
∫ Public Health investment ensures that the following offer is delivered by the School Sport & Physical (LADS) project. The schools selected 10 to 15
wide range of physical activity opportunities
Activity Networks; Active Travel, Fundamental Movement, Staff Physical Activity Training and Targeted inactive teenage boys and designed a series
in a non-competitive environment, and to
Interventions (Inactive Participants). of six weekly activity programmes. These
also educate children about the benefits of a
∫ Funding has supported the delivery of a School Sport, Health & Wellbeing Apprenticeship programme led balanced diet. sessions ran for an hour a week and were
by Loughborough College. Apprentices are deployed into primary schools to support the delivery of a high delivered after school on site by a qualified
The need for their project was identified by instructor.
quality offer for pupils.
analyzing the National Child Measurement
∫ Health and Wellbeing was a key theme of the latest Primary Head Teacher Conference attended by 240 Programme data regarding overweight and After the sessions were completed, the
Head Teachers and PE Leads, and there is a commitment from schools to ensure there is a ‘Whole School obese children in South Wigston, as this boys attended a LADS event at the Pavilion
Approach’ to sport and physical activity. exceeded the national average at 34.3%. Leisure Centre, which incorporated many of
these activities. At the end of the day, Pro
∫ School Sport & Physical Activity Development Managers have been successful in securing additional The club has just started its second block of freestyle BMX rider Keelan Phillips performed
funding to ensure the roll out of programmes targeting inactive pupils across their partnerships. sessions and these have been a resounding a demonstration and spoke to the boys about
success, with over 28 previously inactive and/ the benefits of exercise and how BMXing
or overweight children attending on a weekly had changed his life. The project evaluation
basis. demonstrated significant increases in the
The feedback from the children and parents days the boys were moderately active for 60
has been positive, with many commenting minutes or more per week, increases in desire
on how the informal, non-competitive to do more sport and physical activity and
structure has had a positive effect on their having learnt new skills. 84% of participants
child’s confidence and has raised their overall say they would continue to be active.
physical activity levels.
‘I got to try lots of different things at the
‘The club has done wonders for my child. LADS day and Keelan’s tricks were good. I
Oscar has more confidence and has learnt particularly like the archery and I might go
a lot’ along to the free session’
Parent of Participant LADS Participant
Page 14 Page 15
Leicestershire Sport & Physical Activity 2012-2017 Summary Report
CAMPAIGNS
A series of campaigns were delivered at a local level to both promote the benefits of participating in regular
activity and highlight a variety of opportunities of where and how our communities can be active. Links
were made to national campaigns such as Public Health England’s Change 4 Life and One You and Sport
England’s This Girl Can. Alongside this, local campaigns were delivered in response to our priorities, such as This Girl Can’ Charity night
our ageing population and supporting families.
LRS hosted a ‘This Girl Can’ Charity Night
in March 2016 which was attended by over
250 women and raised £979 for local charity
Highlights Workplace Health Checks LOROS. The ladies had fun whilst working up a
sweat in 10 exercise taster sessions including
Zumba, Legs Bums and Tums, Yoga and
∫ Over 25,000 individuals have participated in sport and physical activity taster sessions as part of our A Health Check Day for all Council employees CrossFit.
three campaign weeks delivered each year. Campaign theme’s changed over the five year period but at North West Leicestershire District Council
recently included Feel Alive from 65, Active Family Week and This Girl Can. took place in January 2015 alongside the LRS It is hoped that the event and the ‘This Girl Can
Workplace Challenge. Health assessments Campaign has inspired women to continue
∫ Two ‘This Girl Can’ Charity Events have recently been delivered with over 70% of the attendees not
such as BMI, weight, cholesterol and blood taking part in some form of physical activity
achieving the recommended levels of physical activity (meaning we reached an inactive audience). The
pressure were offered to employees and proving These Girls Can!
events provided opportunities for Women and Girls to take part in a range of taster activities led by local
instructors. information was provided by Leicestershire’s
Active Travel Team. THIS GIRL CAN
∫ 4,357 individuals from over 500 workplaces have signed up to the Workplace Challenge Activity Log. Over
The health checks also gave employees CHARITY
20% of participants registered as inactive at the start of the activity log challenges, with evaluations
showing that their levels of activity increased over the challenge period. the opportunity to shape a programme of NIGHT OUT
Friday 11th March 2016 6.00 - 9.30pm
targeted activity that would allow them to take Brockington College, Blaby Road,
∫ Campaigns such as ‘JUST’ and ‘Nifty from Fifty’ were developed by localities to brand their programmes. part in exercises that they wanted at times to Enderby, LE19 4AQ
Specialist marketing support was sought to ensure that these programmes reached the required target
Grab your mum, daughter, sister or all of your girlfriends
suit their working patterns. and join LRS and LOROS for a girls’ night out with a twist!
Over 10 Exercise/Activity Taster Sessions including
audience. Zumba, Legs, Bums & Tums, Insanity and Yoga!
Mass Clubbercise – not to be missed!
Several employees commented on how much Challenge Zone
∫ Active Travel campaigns were coordinated across the School Sport & Physical Activity Networks,
Health, Beauty/Treatments and Info Stalls
more motivated they felt in the afternoons Complimentary Drink and Buffet
encouraging both pupils and staff to walk, cycle or scoot to school. following the activities and how much easier it Free t-shirt and goody bag
Tickets: £5 per person
was for them to fit in exercising at lunchtimes For more information and to book your places, visit:
www.lrsport.org/thisgirlcan
rather than other times of the day. Classes T: 01509 564888 • E: info@lrsport.org
have now been embedded within the leisure
centre timetable to fit round staff working With
hours and several members of staff now bike
Organised by Leicester-Shire & Rutland Sport
(LRS) in support of LOROS
@lrsportcsp
to work as a result of the programme.
‘I have especially enjoyed the classes and ‘It was a fantastic opportunity to rediscover
have lost 5lbs in the process. I like how the sport and physical activity by trying out new
classes are designed to fit around the staff classes in a fun, supportive environment.
with timings and the instructors are great Since the event I’ve found the courage to
as well. I think it’s great doing classes with take part in fun runs, mini triathlons and even
people you know as you have more of a laugh’ sports competitions’
Claire, NWLDC Employee Sarah , Charity Night Participant
Page 16 Page 17
Leicestershire Sport & Physical Activity 2012-2017 Summary Report
POPULATION BASED PROGRAMMES
Whilst the importance of targeted interventions is recognised, there is also a place for wider population
based interventions. A broader universal physical activity and sport offer was provided to ensure that there
is a variety of opportunities for larger numbers of our population. We worked with localities to ensure where
possible there was a core offer of walking, running, cycling and back to sport sessions across the county.
Highlights Harborough Cycling
∫ The Active Together Brand was redeveloped to include Run Together, Walk Together, Cycle Together and Programme
Sport Together. These became our public facing brands for our population based programmes.
Parklands Oadby Women’s It emerged in Harborough that there was
a large amount of cycling provision in club
Running Group settings in the district, however beginners
and access rides were relatively limited.
The Parklands Women’s Running Club started Lutterworth and the surrounding villages were
in January 2016 as a 12 week Beginners identified as a priority area due to the due
Running group. The aim was to train the to access issues of the rural villages and the
participants to complete a 5km parkrun by the need to build cycling confidence and safety
end of the programme. The group was created on the roads. The Brampton Valley Way in
in response to a large number of women Market Harborough is an off road cycle route,
expressing their desire to start running, which was deemed a safe place for family
∫ 55 Beginners Running Groups are live across Leicestershire supported by a Run Together Activator. The
however there was not an existing appropriate rides. Funding through Sport and Physical
beginners running programme engages with over 750 new runners each year.
group for them to access. Once the group Activity Commissioning supported 7 volunteer
∫ Walking for Health Programmes are available in each locality and the majority of localities have expanded had completed the course they wanted to Ride Leaders through free training sessions,
their walks programme to include senior walks, workplace walks, themed walks, buggy walks and family continue, so an improver session was set up in exchange for leading 3 led rides once they
walks. to help them to progress to the next level. were qualified.
∫ Mass participation events have been key to engaging with our least active audience. Localities regularly 12 months later there is now a weekly Beginners rides are now operating on the
coordinate their own events such as Sport Relief and Colour Fun Runs as well as supporting the setup of Beginners Running session and 3 weekly last Sunday of every month, which begin
local parkrun events which are then sustained by a strong network of volunteers. improver sessions with an average of 40 with a bike check, a practice of riding as part
∫ Back to Sport programmes have been developed to encourage participants to start up an activity that women attending each week. The participants of a group and a briefing of what to do at
they have previously enjoyed or would like to try. Popular sessions include Back to Netball, Walking have also completed other challenges such junctions. The project, set up in September
Football and Badminton. as Sport relief, Cross Country Races, the 2016 had attracted 429 attendances over a 6
Leicester Half Marathon and ‘The Suffering’ month period.
obstacle course, whilst raising money for
charity. The group is now working towards
becoming an accredited England Athletics
club and training more women to become Run
Leaders, which will enable more sessions to be
set up.
‘Even though I live right next to the cycleway, I
wouldn’t have come out and ridden on it today
if this ride had not been set up – thank you.
It was so nice to get him (her son) away from
his computer games’
Beginner Rides Participant
Page 18 Page 19Leicestershire Sport & Physical Activity 2012-2017 Summary Report
UPSKILLING THE WORKFORCE Early Years Physical Activity;
Influencing skills and training provision relating to physical activity and sport across other sectors Purposeful Physical Play
is key to ensuring that physical activity is integrated into wider agenda’s. Training has been provided
for professionals to support them to integrate physical activity into the wider work they do with our Over 50 Early Years practitioners attended
communities. In addition, we have recognised that we need to upskill the physical activity workforce to Purposeful Physical Play (PPP) training
sessions in 2016-17 to support them to
support them to work in innovative ways to engage the hard to reach. Upskilling community members to
support with the delivery of activities has also been key to ensuring the sustainability of programmes at a create an active setting. The free training Twilight Games
local level. enabled Early Years practitioners to promote
and deliver effective purposeful play and The inaugural LRS Twilight Games took place
physical development programmes to children in August 2016 to coincide with the 2016 Rio
ages 0-5 years. Olympic and Paralympic Games. The aim was
to deliver a programme of adapted sports
Highlights In order to recognise practitioner’s
achievements in incorporating physical
to residents in care home settings with the
objective of enhancing their day to day lives
activity into their environment, nominations through increased mobility and co-ordination,
∫ A Physical Activity Network has been developed to provide Physical Activity Development Officers with
for three Early Years Awards opened in improved mental health and wellbeing and
opportunities to develop stronger working relationships, access ongoing training and share good practice.
December 2016 linking to the first LRS increased social activity.
∫ In order to support partners to work with low participating groups an Awareness Raising Training Celebration Evening. From 20 nominated
Programme was created. The aim of the programme is to give an insight into the hard to reach settings there were four winners, with three A programme of adapted activities was
communities which will enable us to improve our understanding and consider the most effective means settings awarded ‘highly commended’. devised which would test the residents
of engagement. in a fun and social manner, in addition to
Fairfield preparatory School won the Parental/ bringing them closer to the outside world by
∫ The Twilight Games Programme has been developed to raise participation levels of residents within care Carer Engagement Award. As a direct result connecting them to the Rio Games. Eight care
and residential settings. Staff receive a training session, equipment and ongoing support to encourage of the PPP training, the setting has developed homes took part in staff training and weekly
them to integrate physical activity into their activity timetable. This led to the inaugural Twilight Games two exciting new initiatives. Play Bags contain sessions culminating in over 130 residents
taking place in 2017 with a commitment that this will now be delivered on an annual basis. a physical activity resource (e.g. a parachute), participating in a week of competitive
∫ Purposeful Physical Play (PPP) training has been developed to educate Early Years Practitioners on the an information sheet and suggestion of celebration events. Activities included sitting
importance of physical activity. Over 200 Early Years Practitioners have accessed PPP training to support activities. Parents comment each week on volleyball, boccia, audio basketball and bean
them to create active settings. the activities they have done at home. A bag target. Each home represented a different
‘Green Spaces’ noticeboard allows parents to country which added a cultural element to the
∫ An Exercise Referral Training Grant has been created to broaden the number of qualified instructors to comment on outdoor places they have been project.
deliver the programme and to broaden the breadth of activities that can be delivered. Additional funding to with their children and would recommend
was secured through the FaME programme to train a Postural Stability Instructor in each locality. to others. Both schemes have been incredibly The feedback from staff and residents was
positive and have ensured that children can extremely positive and activities have since
stay active beyond the setting. become embedded within their weekly routine.
They have also requested that the Twilight
Games becomes an annual event.
‘All staff in the pre-prep now have a wonderful
understanding of the importance of physical
development in the early years and beyond, ‘The whole nursing home really enjoyed taking
but this understanding and passion for part, from the residents to the staff! Such
movement is particularly visible in our Early fun and laughs were had by all and a healthy
Years Foundation stage setting where you competition grew. We were surprised at times
can see happy, healthy and physically active by what some residents were capable of and
children every day.’ all with a smile on their faces’
Fairfield Preparatory School, Loughborough. Longcliffe Nursing Home, Loughborough
Page 20 Page 21Leicestershire Sport & Physical Activity 2012-2017 Summary Report
ROLE OF A PHYSICAL ACTIVITY MOVING FORWARD
DEVELOPMENT OFFICER
Investment into Physical Activity Development Officers (PADO) has been key to ensure that there is capacity Whilst the last five years have seen us realign our ∫ Understanding out target audience and using
at a local level to support the coordination, development and delivery of the locality sport and physical resources to target those with greatest need, it is their values, attitudes and beliefs to make
activity plan. The PADO role has evolved over the last five years to align with the more targeted public recognised that inactivity is still prevalent across physical activity and sport attractive to them.
health priorities and officer roles vary within each locality to respond to local need and the structure of Leicestershire. The latest Active Lives Survey
∫ Continue to promote physical activity as
the Local Authority Sport Development teams. However, the core role moves towards challenging attitudes conducted by Sport England demonstrates that 34%
something that can be built into daily lifestyles.
and behaviours towards physical activity and instilling new habit and behaviours. The diagram below of Leicestershire’s adult population do not meet the
demonstrates the duties a typical PADO would undertake: recommended guidelines of 150 minutes of physical ∫ Work with wider partners who have already
activity a week. National data also tells us that less developed relationships with those we want to
than a quarter of children aged 0-19 are achieving target.
the recommend weekly levels of physical activity ∫ Encourage the partnership to think differently and
ADMINISTRATION participation relevant for their age group.
MARKETING AND MEETINGS holistically in their approach to delivering physical
Finance
COMMUNICATIONS Budgets Local instructors activity and sport.
Update social media platforms Customer call backs Leisure Centres
∫ Develop appropriate pathways to support lifelong
Websites Emails Local Facilities
Press releases Evaluation data collation Parish Councils participation.
Photographs Room/facility bookings Internal Council Meetings
Sports Clubs ∫ Champion physical activity and sport within wider
Posters/Flyers Quality control
agendas to ensure that where possible all are
advocating the benefits of regular participation
and are seeking ways to utilise physical activity
and sport to contribute to the delivery of their
outcomes.
Our 2017-21 strategy
The recent release of the Government’s Strategy for outlines how we will
Sport (Sporting Future: A New Strategy for an Active work in partnership
NETWORKS/FORUMS PHYSICAL REPORTING Nation) and Sport England’s Strategy (Towards an PHYSICAL ACTIVITY to continue to strive
PADO Network ACTIVITY Internal reports Active Nation) demonstrates the recognition that more
&
SPORT STRATEGY
to meet our vision
Local Sports Alliance
Health and wellbeing forums DEVELOPMENT Commissioning Reports support needs to be given to inactive participants to 2017-2021 of ‘Leicestershire,
Case Studies Leicester and Rutland;
Local Grant Panels OFFICER Evaluation
ensure they develop regular physical activity habits
Disability networks which are integral to their daily lives. There is also the most the most
wider recognition of the role that sport and physical physically active and
activity can play linked to; physical wellbeing, mental sporting place in
20
17-2 021
wellbeing, individual development, social & community
NE VISION
Leicestershire, Leicester and Rutland the most
England’.
physically active and sporting place in England
development and economic development.
The approach of the two national strategies has
Physical Activity & Sport Strategy 2017-2021
STRATEGY OVERVIEW 2017-2021
been echoed in Leicester-Shire & Rutland Sport’s, VISION AMBITIONS OUTCOMES
DELIVERY 2017-21 Physical Activity & Sport Strategy. We GET ACTIVE
Everyone, of all ages, has the
opportunity to start participating in
STAY ACTIVE
Support people to develop a resilient
physical activity and sport habit to
BETTER HEALTH
Improved physical and
mental wellbeing especially
Falls Prevention Programme
CONSULTATION recognise that we need to work with a wide range
physical activity and sport. ensure lifelong participation. for our most inactive
people.
INNOVATION
ACTIVE PLACES
Training, e.g. Walk Leaders, SESSIONS of partners to support more people to regularly
Facilities, playing pitches and informal
spaces, that encourage physical
activity and sport are high quality and
ACTIVE ECONOMY
Promote LLR as a premier, high
performing location for undertaking the
Leicestershire, accessible.
business of physical activity and sport.
Linking partners Dementia Friends Special condition groups Leicester and
participate in physical activity and sport as well
MORE PEOPLE
Rutland the most FOUNDATIONS Regularly taking part in
Localised Campaigns Presentations BME/Faith Groups physically active and physical activity and sport.
Bid Writing Workplace Activity Social Common Interest Groups as encouraging individuals and communities to sporting place in
England.
WELL LED
Creating a culture where collaboration,
good governance, effective leadership and
INSIGHT DRIVEN
An understanding of people and place is at
the heart of decision making.
achieve more through using physical activity and
sustainability is the norm.
New Projects Session Cover Disability Groups
Events Parent/Carer Groups sport as the vehicle to do so.
SKILLED AND REPRESENTATIVE
WORKFORCE
Developing a skilled, motivated and fit for
EFFECTIVE MARKETING AND
COMMUNICATIONS
Positively influence people’s attitudes
STRONGER COMMUNITIES
Physical Activity Sessions
Achieving more through
purpose workforce (paid and voluntary) and behaviours towards being active and
that is representative of our communities. ensure information is accessible. physical activity and sport.
In order to target the most inactive members of GUIDING PRINCIPLES
our communities and encourage them to move
SAFE • FAIR • CUSTOMER FOCUSED
Page 4 Page 5
more and sit less, it is recognised that particular
consideration needs to be given to:
Page 22 Page 23NE VISION
Leicestershire, Leicester and Rutland the most
physically active and sporting place in England
Leicester-Shire & Rutland Sport
SportPark, 3 Oakwood Drive, Loughborough, Leicestershire, LE11 3QF
T: 01509 564888
E: info@LRSport.org
lrsport.org
LRSport LR_Sport LR_Sport_ LR_Sport Leicester-Shire & Rutland SportYou can also read
