Lapland an Arctic and international highflier - Arctic Smartness
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Lapland an Arctic and international highflier THE STRATEGIC PRIORITIES FOR INTERNATIONAL AND SMART SPECIALISATION 2018 – 2022 LAPLAND is by nature an international region. The Arctic environment is an inherent part of all aspects of the locals' everyday life. The people of Lapland have adapted their activities according to the surrounding nature, and as the residents of the Northernmost parts of Finland and the European Union, they want to become Lapland – an Arctic and international highflier 1 leading experts in sustainable development.
Editing Kristiina Jokelainen Illustration and graphic design Lasse Paldanius Cover image: Lapland Material Bank Regional Council of Lapland ISBN: 978-951-9244-88-4 Publication series: A52/2018 Rovaniemi 2018 2 Lapland – an Arctic and international highflier
Image 1: A unique culture, the well-being of people, high technology, and the beauty of the clean and pristine nature come together in the increasingly international Lapland. käinen ntti Pieti Bank|A al ateri pland M e: La Imag AS andU Lapl L ab | |p lForest Vi rtua ge: Ima 4 Lapland – an Arctic and international highflier Image: Lapland Material Bank | Simo Vilhunen
Contents 6 .................... County Governor’s greetings 7 .................... Lapland in facts and figures 8 .................... Summary of the strategy 9 .................... Strategiija oanehaččat 10 ............... 1. Lapland – an Arctic and international actor 10 .................... 1.1. Lapland at the core of the Arctic operating environment 14 .................... 1.2. Smart choices help to meet future challenges 16 ............... 2. Lapland – an Arctic and international highflyer 17 .................... 2.1. Vision – Lapland is the Arctic beacon of Europe 18 .................... 2.2. Strategic priorities and implementation 20 .................... 2.3. Priority 1: Advanced Arctic business – foundation for the growth 30 .................... 2.4. Priority 2: Arctic expertise, renewal and innovations strengthening the growth and international business activities 34 .................... 2.5. Priority 3: Regional ecosystem as the base for internationalisation 38 ............... 3. Lapland – an Arctic and international highflyer – Implementation of the strategy 38 .................... 3.1. International smart specialisation 40 .................... 3.2. Road map for the implementation of the strategy Lapland – an Arctic and international highflier 5
Foreword – County Governor’s greetings L apland is the most international region of all our activities. For this reason, we wanted to in Finland – we are in the middle be open-minded and combined the internationali- of the Barents Euro-Arctic Region, sation strategy with the update of Lapland’s Smart and we have always lived, done busi- Specialisation Programme. ness and worked across borders. The I want to thank all our partners who have been people of Lapland have always adopted involved in the preparation of the strategy, and an international attitude in their everyday lives. especially the enterprises for their creative and In the wake of digitalisation, globalisation and committed work. Lapland will surely continue the resulting new economy, geography is losing to be not only the most international region in its significance in the development of growth and Finland, but also the beacon of the entire Arctic! jobs. At the same time, it is challenging us con- stantly to perceive the entire world as an operat- ing area and a potential market. To succeed, we ” need more and more courage, networking skills and co-operation – but these are weighed against Mika Riipi almost unlimited possibilities. County Governor In the Lapland – an Arctic and international of Lapland highflyer -strategy, we are outlining regional To succeed, we need more and steps into this changing operating environment. more courage, networking skills Lapland’s strong growth sectors form the basis, and co-operation – but these are but we also want to highlight Arctic expertise and weighed against almost unlimited new potential for growth. Therefore, the founda- possibilities. tion for each ounce of success consists of strong networking and co-operation between enterprises as well as developers. However, the key principle of the strategy is that particularly here in Lapland, international ap- proach must be included to and identified as part 6 Lapland – an Arctic and international highflier
Airport Lapland in facts and figures Nordka pp Harbour Railway Surface area 100,366 km², Agricultural production and reindeer of which 7,699 km² is water husbandry approx. € 340 M Narvik Enonte Population 180,200, Finland's fourth largest export region, kiö population density 1.8 /km² 7 % of Finnish export Bodø Employment: approximately 69,000 jobs, Nine national parks in the area L APL AND of which approx. 50% are in private enterprises World’s cleanest air and Europe’s purest water EN Number of private enterprises 9,100 AY World’s largest ED RW Annual revenue of Lapland wild organic harvesting area SW €12,000 M, of which 70% comes NO from private enterprises Strong educational structure: University of Lapland, FINLAND RUSSIA Annual revenue of mining and metal Lapland University of Applied Sciences, industry approx. € 5,000 M Vocational College Lappia, Lapland Education Centre REDU Annual revenue of forest bioeconomy and Sami Education Institute approx. € 1,300 M Research institutes: Lapland has the fastest World’s northernmost bio, mining and metal industry hub Geological Survey of Finland (GTK), growing economy in Finland Natural Resources Institute Finland (LUKE), Sodankylä Geophysical Lapland is a unique Arctic region Europe’s only chromium mine Observatory (SGO) as the most notable that wants to be the most innovative and and the largest gold mine in Europe entrepreneur-driven of all the sparsely National circular and Tourism is the fastest growing bio-economy centre in Kemi populated EU regions by the year 2022. industry with overall demand The future objectives are set high, but the of approx. € 1,000 M and an average measures for achieving those goals are annual growth of 9%, in 2017 tangible and close to the actors. as much as 20% Lapland – an Arctic and international highflier 7
Summary of the strategy L apland is the northernmost part of energy solutions create good conditions for eco- The development of regional co-operation models Finland and of the entire European nomic growth. The digital solutions and new tech- and the forming of cluster networks have al- Union. At the same time, Lapland is nologies are in a key role in the development of ready provided significant results. The economic geographically the most internation- new business and in increasing Arctic expertise. development of Lapland is built on supporting the al region of Finland. The Lapland – an The industry brings much needed investments regional actor's capacity to develop international Arctic and international highflyer to the region, which promotes regional employ- business. Internationalisation must be built on a -strategy prioritises smart specialisation actions ment and development. The sustainable refining strong ecosystem, regional co-operation, which that support international growth. The implemen- of natural resources and conditions is a corner- identifies and recognises different measures and tation of the strategy requires strong expertise of stone of Lapland’s smart specialisation and inter- needs, depending on the actor. the entire region, as well as innovation activities nationalisation. The natural resources of Lapland The implementation of the Lapland – an Arctic and a regional ecosystem, which together create are significant for the entire Finnish export sector. and international highflyer -strategy is based on a foundation for sustainable growth and interna- Circular economy is one of the strongest potential good co-operation between regional stakeholders. tional business. fields of expertise in Lapland. This development To this end, the strategy reinforces the conditions The Lapland – an Arctic and international has created a foundation for new entrepreneurial for operating in an international field, in Lapland highflyer -strategy also updates the smart special- activities that are based on the management of as well as beyond. isation choices introduced in the Lapland’s Arctic industrial side-streams. The road maps of the strategic priorities (pp. Specialisation Programme completed in 2013, Lapland is an internationally attractive desti- 41–43) depict the implementation for achieving and fortifies the strategic choices of the Lapland nation for nature and adventure tourists, and it the established objectives. As part of the imple- Agreement, namely “Stronger Arctic economy” is among the top destinations in Europe. Lapland mentation of the Lapland Agreement, Lapland and “Work and competence reform in a border- utilises the Arctic environment in tourism in a utilises financial synergies and works with the less environment.” sustainable manner, and is committed to the local actors to choose the most useful EU funding The Arctic elements are an essential part of development of sustainable and ethical tourism. opportunities that will contribute to increasingly the internationally known Lapland brand that is In addition, Lapland invests in identifying internationalising smart specialisation. being strengthened further. Indeed, Lapland is the and supporting new emerging industries. One beacon of the Arctic region. The goal is to make example of this is the promotion of socially sus- Lapland the most innovative and entrepreneur- tainable economy models, where emphasis is on friendly of all the sparsely populated and circum- transparency and societal gain, in addition to polar regions of the EU. Sustainable and profitable financial profit. 8 Lapland – an Arctic and international highflier
Strategiija oanehaččat L appi lea Suoma ja oppa Eurohpa ekonomalaš šaddamii. Digitálalaš ja ođđa teknologiija Guovllulaš ovttasbargumálliid ovddideapmi uniona davimus guovlu. Seammás čovdosat leat hui dehálaččat, go galgá ovddidit ođđa ja fierbmáiduvvan klusteriidda lea juo Lappi lea eatnandieđalaččat Suoma gávpedoaimma ja loktet árktalaš máhtu. dássážii mielddisbuktán nana boađusa. Lappi álbmogiidgaskasaččamus eatnangoddi. Industriija mielddisbuktá váillahuvvon investeremiid ekonomalaš ovdáneami vuođđun lea doarjut Lappi – Árktalaš ja álbmogiidgaskasaš eatnangoddái, mii ovddida guovllu barggolašvuođa guovllu doibmejeddjiid kapasiteahta ovddidit menestuvvi -strategiija prioritere daid ja gárggiideami. Luondduriggodagaid ja luonddudili álbmogiidgaskasaš gávpedoaimma. Jos hálida jierpmálaš spesiálašuvvama doaimmaid, mat gierdavaš ovddosdikšun lea čiehkageađgin, vai Lappi šaddat álbmogiidgaskasaččan, galgá leat nana dorjot álbmogiidgaskasaš šaddama. Strategiija sáhttá spesialiseret jierpmálaččat ja šaddat ain ekosystema, eatnangoddálaš ovttasbargu, mii ollašuhttin dárbbaša oppa eatnangotti nana eambbo álbmogiiidgaskašin. Lappi luondduriggodagaid dovdá ja dovddasta sierra vugiid ja dárbbuid máhtu, innovašuvdnadoaimma ja guovllulaš mearkkašupmi Suoma doalvumas lea fuopmášahtti. dahkkis fuolakeahttá. ekosystema, mat ovttas duddjojit vuođu gierdavaš Birradoallu lea okta nannoseamos potentiálalaš Lappi – Árktalaš ja álbmogiidgaskasaš šaddamii ja álbmogiidgaskasaš gávpedoibmii. dáidosurggiin Lappis. Dat lea duddjon vuođu ođđa menestuvvi – strategiija čađaheami vuođđuduvvá Lappi – Árktalaš ja álbmogiidgaskasaš fitnodatdoibmii, mii vuođđuduvvá industriija árktalaš doibmejeddjiid buorre ovttasbargui. menestuvvi -strategiija dárkkálnuhttá maiddái jagis doaresrávnnjiid hálddašeapmái. Dán áššis strategiija nanne eavttuid áhtat 2013 válbmanan Lappi árktalaš spesiálašuvvama Lappi lea álbmogiidgaskasaččat geasuheaddji álbmogiidgaskasaš doaibmagiettis sihke Lappis ja prográmma jierpmálaš spesiálašuvvama válljemiid luondu- ja vásáhusturismačuozáhat, mii gullo Lappi olggobealde. ja nanne ođasmahttojuvvon Lappi-soahpamuša Eurohpa turismačuozahagaid njunnošii. Lappi Strategalaš prioriteahtaid geaidnukárttain strategalaš válljemiid “Árktalaš dállodoallu gievru” ávkkástallá gierdavaččat árktalaš dili turismas ja lea (s. 41-43) leat govviduvvon doaimmat, maiguin sihke “Bargu ja máhttu ođasmuvvet rájehis birrasis”. čatnasan gierdavaš ja ovddasvástáduslaš turisma sáhttá joksat ásahuvvon ulbmiliid. Oassin Lappi- Árktalašvuohta lea mávssolaš oassi ovdáneapmái. soahpamuša ollašuhttimis Lappis ávkkástallet álbmogiidgaskasaččat dovddus Lappi-brándas, mii Dasa lassin Lappis deattuhit, ahte galgá dovdat synergiijaiguin ruhtadeamis, ja ovttas guovllulaš ain nannejuvvo. Lappi lea fal árktalaš guovllu njunuš. ja doarjut ođđa loktaneaddji surggiid. Ovdamearkan doibmejeddjiiguin válljejuvvojit midjiide Ulbmilin lea dahkat Lappis EU hárvvit ásaiduvvon dás lea earet eará sosiálalaččat gierdavaš dállodoalu ávkkálaččamus EU-ruhtadanvejolašvuođat ja sirkumpoláralaš guovlluid innovatiivalaččamus málliid ovdáneapmi. Guovdu lea rabasvuohta doarjun dihtii jierpmálaš spesialiserema, mii ja fitnodatustitlaččamus guovlu. Gierdavaš ja ja viggan ovttasgoddálaš ávkki maŋŋái, ii dušše šaddá ain eambbo álbmogiidgaskasaččan. gánnáhahtti energiijačovdosat čuoččáldahttet eavttuid ekonomalaš ávkki maŋŋái. Lapland – an Arctic and international highflier 9
1. Lapland – an Arctic and international actor 1.1. At the core of the Arctic operating environment L apland is the northernmost part of are also facing many rapid changes. Due to global enterprises to Lapland. In addition, the increase of Finland and of the entire European interest in the natural resources of the area and tourism has created a new kind of “on site” inter- Union. The Arctic environment is a nat- the effects of climate change, the Arctic nations nationalisation in Lapland. ural part of all aspects of Laplanders’ are faced with a whole new situation. Lapland The economic growth of Lapland is based everyday life. The people of Lapland does not want to just sit by and watch the on the region taking its place as the most ad- have adapted their activities to the development of the Arctic region. In fact, Lapland vanced Arctic operating environment. In prac- surrounding nature, and as the residents of the can promote its interests by being an active inter- tice, this lays a foundation for internationalisa- Northernmost parts of the European Union, they national player. tion, now and in the future. It is understood in want to become leading experts in sustainable Sustainable utilisation of natural resources Lapland that internationalisation is based on development. and conditions and the increasing of value added strong regional co-operation – an ecosystem. Lapland is geographically the most inter- are important themes for the future of Lapland. It is built on boldly opening windows for a new national region in Finland, as it shares border The industrial beacons of Lapland are the mining kind of cross-sectoral collaboration, which pro- with Sweden, Norway and Russia for a total of and metal industries, utilisation of forests, and motes the creation of an internationally strong approximately 1,700 kilometres. Laplanders have tourism based on natural conditions. Led by these future for Lapland. traditionally been very active in the Barents Euro- leading industries, the region has developed The Lapland – an Arctic and international high- Arctic Region. The EU cross-border programmes into a vibrant business field producing industrial flyer -strategy combines the different measures have strengthened co-operation with both the services, natural products, food products and and goals aimed at developing the region into West and the East. Increasing the visibility of support services. an even stronger ecosystem that is a recognised Lapland in various European forums has made The education and research institutes in player in international co-operation. the region an Arctic leader in the development of Lapland have traditionally participated actively sustainable business, and the actors from Lapland in international collaboration through various have become highly desirable business partners. mobility and research programmes and differ- The Arctic areas are among the world’s cleanest ent collaboration networks. The Arctic industry and ecologically best preserved regions, but they of refining natural resources has brought global 10 Lapland – an Arctic and international highflier
Image 2: Factors in the international collaboration in Lapland. Actors Collaboration networks Countries and regions Lapland – an Arctic and international highflier 11
Image 3: Sustainable regional development in Lapland Economic sustainability Based on Arctic natural resources and conditions Regional economic benefits Balanced growth Sustainable value chains Industry based on natural Economic Accessibility and resources and conditions sustainability good transport links Industrially sustainable Lapland Integration between economic sectors Development of service economy Evolving the vitality of the region Social licensing Skills, innovations and skilled workforce Development of the regional wellbeing Sustainable development Social capital of Lapland Managing the environmental stress Arctic environment and living Social and Recognising Ecological Fragile nature People’s Lapland cultural the originality sustainability sustainability and characteristics Sustaining the Northern urban diversity of the nature Secured and safe future and rural communities Balanced utilisation Indigenous and and preservation of local population the Arctic ecosystems Arctic competence and knowledge Arctic identity 12
At the heart of the Arctic operating environment Mining Bioeconomy Tourism Lapland’s Arctic Smartness cluster collaboration, headed and metal and related Industries service by the Regional Council of Lapland, has increased Refining sectors new products awareness of the expertise and specialists in Lapland, and services and created new opportunities for introducing the developed products and services to the market. The collaboration between enterprises, educational and research institutions, public sector, and financers is a key element in the cluster work. The clusters of Lapland have seen significant development in the past few years. New goals have been set in Lapland that strongly emphasise Positive cumulative the emerging industries in the area and the needs of impact New industries rising from the needs of the leading industries business life. This steadily advancing locomotive is being Independent new industries emerging alongside the leading industries steered by new and innovative industries. In addition, growth has been seen in the traditional mining and Creation and guidance of the next generation industries tourism industries. The Arctic Smartness collaboration guides the clusters and implements smart specialisation in Lapland. Excellent cluster work has brought more resources and Image 4: The backbone of Lapland’s economy and new emerging industries. success to all stakeholders. The actors working at the business interface, namely Digipolis, Rovaniemi Develop- ment and ProAgria Lapland, create service concepts. Balancing the elements of sustainable develop- The goal is to ensure that the current and future The University of Lapland and Lapland University of Applied Sciences provide innovation platforms and ment poses significant challenges for the Arctic generations can draw benefits from the natural learning environments as meeting points for business, regions in particular. In addition to challenges, resources as a versatile asset. education and research. global changes also bring great opportunities. Maintaining the balance of sustainable develop- The Geological Survey of Finland (GTK) and the As the northernmost region of the European ment is a key factor in the survival of Lapland. Natural Resources Institute Finland (LUKE) have Union, Lapland is at the heart of these global The cornerstones of social development, such as obtained a stronger role in the region. Together, changes and possibilities. In Lapland, the founda- economic, ecological, social and cultural sustain- the Arctic Smartness stakeholders have increased the international visibility of Lapland. Co-operation has tion for growth consists of sustainable develop- ability, must be identified and evaluated separate- been strengthened especially by the numerous H2020, ment aimed at finding a balance in the versatile ly for each situation. Interreg Europe and other funding schemes and utilisation of natural resources. partnerships in the S3 networks. Read more about the Arctic Smartness collaboration: arcticsmartness.eu Lapland – an Arctic and international highflier
1.2 Smart choices help to meet future challenges F inland is currently in the middle The strategic choices for smart specialisation were updated as part of of drafting a regional government priority setting for the Lapland – an Arctic and international highflyer reform, in which Lapland is also closely -strategy, which is based on: involved. We have entered the second half of the ongoing EU programming period, and the planning of the next Lapland Agreement 2018–2021, highlighting the regional interests period is in full swing. There is a lot of pressure Choices of Lapland’s Arctic Specialisation Programme on the upcoming funding period to reduce cohe- Development of the European Commission’s smart specialisation towards value-chain sion policy funding and to allocate funds to inter- based collaboration between regions and clusters regional and direct funding programmes. While the administrative structures are changing, we Updated action plan for Finland’s Arctic strategy, incorporating national choices must also carry out regional development work Consulting the European Commission’s Arctic Policy and the Arctic Stakeholder Forum, and secure a steady growth environment for which together create a future setting for the northern EU territories Lapland’s economy. In the past few years, Lapland has been the fastest growing economic area in Finland, which is primarily due to the strong growth witnessed become increasingly important for the develop- prises, the majority of which are not necessarily in the region’s industrial spearheads. This growth ment of industrial competitiveness. The industrial looking for growth for their business. However, has enabled the emergence of a multidisciplinary capacity to grow is based on skilled work force a new business culture is simultaneously SME sector alongside the industrial leaders. Inter- and the utilisation of digitality in the develop- developing in Lapland, creating a foundation for national business is characteristic of the SME ment of products and services. Operating at the a new kind of high-growth entrepreneurship. sector in Lapland. interfaces contributes also to the finding of new The development of industrial service enter- Rapid changes in the global economy, along innovations. prises and the increase of tourism have affected with requirements for expertise, present challenges In addition to long distances, the shrinking the development of other industrial fields and for the enterprises of Lapland. Consequently, and aging population presents challenges for the created a positive impact on the regional econo- partnerships with regional research, develop- development of Lapland’s economic structure. my of Lapland. ment and training organisations will in the future 80 % of enterprises in Lapland are microenter- 14 Lapland – an Arctic and international highflier
Close co-operation among regional actors has made safety a competitive asset for tourism in Lapland T The strategic approach and investments have of the Regional Council of Lapland, ELY Centre he Arctic Safety cluster, headed by the Lapland facilitated the introduction of new development and regional stakeholders. During the drafting of University of Applied Sciences, ensures the smooth efforts that are significant to the regional economy. the strategy, the priority choices were discussed operating of business activities in Lapland. Lapland’s location, sparse population, natural conditions Lapland’s developing special strengths include in several working groups and stakeholder inter- and increasing numbers of travellers require risk manage- smart Arctic expertise, sustainable utilisation of views and introduced in seminars and in connec- ment expertise, Arctic expertise, and network competence. natural resources, and a community-led approach tion with other presentations. The Arctic Safety cluster is the leading expert in EU level to networking. Co-operation across Arctic borders As the work progressed, referral debates collaboration. and joint utilisation of the Northern resources were conducted with different stakeholders con- “For a programme service company, safety is just as improve competitiveness in the global market. cerning the arguments for the strategic choices important as quality or customer service. It must be a built-in component of the service. Safety is a part of our Networking and branding Lapland as a leading and the necessary specifications. In addition, values, and therefore it must be visible in all our activities”, expert in the European Union have helped the re- consultations were sought actively from the says Rami Korhonen, COO of Lapland Safaris. gional stakeholders to benefit from international Smart specialisation forum and the special- funding. ists in the European Commission’s Directorate The Lapland – an Arctic and international high- General for regional and urban policy. Based on flyer -strategy prioritises the smart specialisation the measures described above, the Lapland – Interactive surfaces procedures that support international growth. an Arctic and international highflyer -strategy through European The implementation of the strategy requires was created to support the strategic choices of co-operation strong expertise of the entire region, as well as the Lapland Agreement 2018–2021. The recom- T innovation activities and a regional ecosystem, mended measures for the implementation of he H2020 DecoChrom project, coordinated by which together create a foundation for sustain- the strategy were integrated into the Lapland the University of Lapland, is aimed at developing able growth and international business. Agreement action plan. a new type of smart technology based on printed electrochromics, which allows the embedding of displays The preparation of the strategy was integrated into different surfaces. into the preparation of the regional government “Technology that is embedded into surfaces reduces reform and to the Arctic Smartness collaboration. stimuli and light pollution. It is what we call calm In addition to these, a sparring group was estab- computing”, says Researcher Ashley Colley from the lished for the strategy, including representatives University of Lapland. The project has received €6.7 million in Horizon 2020 funding from the European Commission, and it is imple- mented in co-operation with 15 European enterprises and research institutions. Lapland – an Arctic and international highflier 15
2. Lapland – an Arctic and international highflyer I n the future, the significance of international The aim of the Lapland – an Arctic and international highflyer networking and funding will be empha- -strategy is to reinforce choices that: sised in all development activities. Although Lapland is international by nature, interna- tionalisation as a goal must be advanced further to create more economic value for help companies in the development of international business the industry. Development work also promotes the establishment of a strong and united regional promote the internationalisation of Lappish working life ecosystem. Internationality must be based on strong regional co-operation, and it shall secure strengthen implementation of the smart specialisation Lapland’s status as an Arctic expert in the global operating environment. support the Lapland Agreement’s choices on strengthening the sustainable The Lapland – an Arctic and international high- Arctic economy and extending the knowledge base flyer -strategy specifies the choices incorporated in Lapland’s Arctic Specialisation Programme help to strengthen the role of internationalisation in regional development that was completed in 2013, and stresses the key and the coordination of internationalisation procedures issues of the Lapland Agreement: Stronger Arctic economy and Work and competence reform in a guide the mobilisation and coordination of funding borderless environment. The region is willing to learn from successful internationalisation procedures and share the benefits with the local stakeholders. At the same part of international co-operation, which must Lapland Agreement, which considers also the time, Lapland wants to discover new opportu- be invested in by all parties. With these choices, emergence of new jobs, improvements in the nities. Other goals include promoting stronger Lapland is driven forward as a smartly specialised availability of labour force, increase in compa- regional collaboration and being open to bold international region. ny revenues, and diversification of the business innovations in regional development. Building a Effectiveness of the practical implementa- structure. common positive image of Lapland is an important tion of the strategy is evaluated as a part of the 16 Lapland – an Arctic and international highflier
2.1. Vision – Lapland is the Arctic beacon of Europe T he promotion of internationalisation Internationality will be increasingly highlighted istence of different living environments and in- and smart specialisation of Lapland as the core of regional development in Lapland. dustries brings economic stability to Lapland is based on strong regional co-opera- The Arctic elements are an essential part and the whole of Finland. Internationalisation is tion. At the same time, Lapland must of the internationally known Lapland brand based on a strong regional identity and willing- be secured a strong position as an that will be strengthened further. The goal is to ness to participate in regional development. Arctic expert in the global operating environment. make Lapland the most innovative and entre- Indeed, Lapland wants to preserve its regional According to the vision of the Lapland – an Arctic preneur-friendly of all the sparsely populated originality. and international highflyer -strategy: and circumpolar regions of the EU. The co-ex- In 2030, Lapland is an Arctic leader that utilises the natural resources and conditions in a sus- tainable manner. As the most Arctic area of Finland, Lapland commercialises its expertise Future oriented and exploits the Arctic business opportunities. Active Arctic influencer in the European Union Lapland is an active Arctic innovator, a develop- Economic Leading position in the utilisation ment pioneer, and an important international of Arctic resources and conditions sustainability Preserving the hub of Arctic transportation and information. ownership in the area Commercialisation of Arctic Lapland is the link between the Arctic and the expertise and sustainable use of business opportunities European Union. Lapland offers a unique and Nationally and internationally recognised regional uniqueness attractive living environment. and originality Active Arctic player and Sustainable center of the Arctic traffic development Lapland is the beacon of the Arctic region. This of Lapland Provides unique and attractive living conditions vision supports the goals and strategic choices of the Lapland Agreement 2018–2021. The objec- Maintaining and Supporting developing the the coexistence of tives of the Lapland Agreement are defined as Arctic expertice Social and Ecological cultural different residential follows: sustainability sustainability environments In 2021, Lapland will be Arctic, open and smart. Vision 2030 – Lapland is the Arctic beacon of Europe We will build sustainable success in the world’s cleanest region. #ForTheLoveOfLapland Image 5: Vision for sustainable regional development. Lapland – an Arctic and international highflier 17
2.2. Strategic priorities and implementation COSMETICS FROM ARCTIC NATURE I n Lapland, the future business investments As the tourism flows are increasing, it is essen- At present, there is a strong global health trend will, in one way or another, be based on the tial to develop sustainable and environmental- which is also reflected in the cosmetics industry. sustainable utilisation of natural resources ly-friendly tourism. Natural products have long been used in the beauty industry, but due to technological developments, and conditions, and on increasing the value Sustainable and profitable energy solutions create improvements in quality systems, and health trends, added. A strong SME sector is emerging in good conditions for economic growth. The digital new applications have been opened up for natural Lapland alongside the industrial sector, and it solutions incorporating new technologies are in a plants as cosmetic ingredients. supports the large-scale industry by building sus- key role in the development of new business and tainable local solutions in circular economy, for in increasing Arctic expertise. example. In simple terms, the large-scale industry The industry brings much needed investments The EU is the global leader in the export and use forms the backbone of Lapland’s economy, which to the region, which promotes the regional em- of cosmetics. The cosmetics industry is one of the is then levelled out by the development of the ployment and development. In contrast, the in- fastest growing industries in the world, and therefore it is also an important industrial development field SME sector. dustrial field must make decisions that ensure the at the EU level. Lapland is also witnessing the emergence of co-existence of the different sectors. In Lapland, Cosmetics based on natural ingredients form an completely new industries, the potential of which coordination challenges related to issues such important sector in this growth. Lapland’s natural has been completely ignored until now. The sig- as land use are always present. Consequently, materials form an inexhaustible source for innovations. nificance of these industries is increasing, par- the foundation for regional development work There is potential in Finland –and in Lapland – to ticularly in the sparsely populated areas. In the consists of acknowledging the needs of interest introduce a new leading national industry to the niche market by combining national expertise in future, they will provide new opportunities and groups and of compromising. the chemical and technological industries with boost the regional and local economies. The development of regional co-operation the refining of new products. Tourism as an industry is growing rapidly in models and the forming of cluster networks have A few pioneering companies in Lapland have Finland, as well as in the entire Arctic region. provided significant results. There is a desire to worked systematically to promote this field, but only The available experiences and the safe environ- continue this work complementing it with good a fraction of Lapland’s natural raw materials are ment are adding to the attractiveness of the area. governance, which has also proven to be an im- currently being utilised. There is true potential in the field of natural cosmetics, In addition to the seeking of extreme adventures, portant factor in the successful development and with bold decisions, Lapland has a chance to current travel trends also demonstrate interest in work in Lapland. be at the cutting edge of development. Networking experiencing silence and the pursuit of well-being. with the leading EU-level areas and participating in European cluster work can bring added value to Lapland and trigger the development of Lapland’s own industrial value chains. 18
The following strategic priorities have been chosen as the focal points in the internationalisation of Lapland and smart specialisation in 2018–20211: 1 Advanced Arctic business – foundation for the growth Lapland’s economy is well on the rise and investments in business competence, strong industries and bold new innovations create good conditions for economic growth and successful business. Arctic expertise, renewal and innovations strengthening 2 PRIORITY 1: Skiers Advanced Arctic business the growth andinternational business activities – active actors – foundation for the growth The obtaining of versatile industrial growth requires skilled labour force and a strong education, research and innovation infrastructure. Working life evolves PRIORITY 2: Downhill trails and becomes more international, and the Lappish Arctic expertise, renewal and innovations – good route choices expertise is reinforced also through foreign experts. strengthening the growth and boost forward and create international business activities the regional success stories RSKI Regional ecosystem as the base for internationalisation 3 PRIORITY 3: Fell Regional ecosystem as – the environment With their actions, the public administration and the base for internationalisation and the terrain where all regional developers create conditions for success. the actions take place Thanks to a strong region, versatile utilisation of the stakeholders’ expertise, and a clear distribution of tasks, Lapland is a strong area and a recognised actor in international co-operation. Image 6: Mutual dependence and interaction between the priorities. 1 Based on the Lapland Agreement and Lapland’s Arctic Specialisation Programme. Lapland – an Arctic and international highflier 19
2.3. Priority 1: Advanced Arctic business – foundation for the growth L Three economic backbones of Lapland apland is still growing naturally. underlying the emerging Arctic business The sustainable refining of natu- ral resources and conditions is a cornerstone of Lapland’s smart Mining Tourism specialisation and internationali- and metal Bioeconomy and related industries service sation. Lapland’s natural resources sectors have a significant role in Finnish export. Lapland possesses natural resources and con- Arctic Arctic Growth in Emerging ditions that are globally interesting. The EU circular sustainable business by increasing industries as new platforms economy industrial policy emphasises the further in- International tourism the refining of natural for business creasing of self-sufficiency. Consequently, spearheads for resources the emerging increasing the value added locally is the foun- Arctic business dation for advancements in the Arctic industry. For growth, the developing Arctic business needs strong value chains that serve as a ba- sis for high-quality manufacturing and service production. Therefore, the region must actively seek links to global cross-border value chains that provide a good growth forum for Lappish The new industries will emerge with the support of four strategic business spearheads enterprises. Image 7: Emerging Arctic industries. Leading spearheads for international business and foundation for smart 1 Arctic circular economy 3 Growth in business by increasing the refining of natural resources specialisation in Lapland can be divided into four strategic themes: 2 Arctic sustainable tourism 4 Emerging industries as new platforms for business 20 Lapland – an Arctic and international highflier
2.3.1. Arctic circular economy The Arctic Industry and Circular Economy cluster into Lapland has systematically aimed at building prac- support this development will be needed in the a global actor tices and co-operation models to increase the future, as well. The goal is to incorporate com- utilisation of industrial and societal side-streams. prehensive management of the circular economy Regional co-operation and an open, network- into all business activities. In 2017, Sitra led the drafting of the world’s first oriented approach have brought actors together The goal of the circular economy column is to national circular economy road map and action plan to identify the development needs and potential strengthen Lapland’s status as a sustainable and for Finland, aimed at uniting the society in a desire to promote the circular economy and at determining the of circular economy. During the work, a systematic resource-efficient utiliser of natural resources. most effective methods for this purpose. Sitra selected model of the process has been created. At the In Lapland, the circular economy is profiled the industrial circular economy innovation platform same time, different tools have been developed around developing the business opportunities led by Kemi Digipolis as one of the roadmap’s key to promote the utilisation of industrial and soci- of industrial enterprises in the forestry, metal, projects. The next step was the project establishing etal side-streams, the industrial symbiosis, and mining and energy sectors and of their service a competence and training centre for industrial the circular economy in a business-oriented man- actors. In Sitra’s road map, circular economy is symbiosis in Kemi-Tornio. ner in the context of an extensive collaboration categorised through five interconnected focus network². areas: a sustainable food system, forest-based The infographics concerning the process and Circular economy is one of the strongest loops, technical loops, transport and logistics, potential of circular economy were created as as fields of potential expertise in Lapland. This de- and joint actions. Synergies between these areas joint initiative of the Arctic Business Concept (ABC) and ATS2 projects. In simplified terms, the whole velopment has created a foundation for new en- are also taken into account. The models and project is based on the idea that the world needs trepreneurship activities based on the manage- practices of circular economy are also a key fac- pioneering solutions quickly to resolve the current ment of industrial side-streams. Managing the tor in the implementation of sustainable energy situation where the growth of economy and pros- non-industrial side-streams in areas with long dis- solutions. By utilising the digital solutions and new perity is based on wasteful use of natural resources. tances presents its own challenges. The systematic technology, energy solutions can be used to bring By developing the best solutions for a carbon- development of efficient solutions and practices about a more economic cost structure for the neutral circular economy, Finland can become one of the first nations to create sustainable well-being has made Lapland a nationally and internation- industry. and success in a new way in the next 5–10 years. ally respected expert. To strengthen Lapland’s The aim of the project is to describe the operating position as an international actor, measures that model for industrial symbioses at the operational level, draft guidelines for the initialisation of industrial symbioses, and organise open workshops introducing the implementation of the operating models, identifying the necessary legal amendments and encouraging participants to promote the 2 www.teollinenkiertotalous.fi/en/home.html.fi industrial symbioses. Lapland – an Arctic and international highflier 21
An example of Metals CIRCULAR ECONOMY circular economy-based thinking by utilising Ca-based 1000 X means making choices industrial side-streams slags in all areas of life Processing of slag Geopolymer Case: Tapojärvi Oy service production Finland generates the largest amount of municipal waste per person in the EU. This is approximately 20 Geopolymer times as much as Malta, where the amount of waste generated per person is the lowest in the EU. Lapland must also invest in launching a comprehensive zero Filler waste ideology in all areas of life. Even the smallest everyday decisions put together have a significant Aggregates effect and create direct financial savings. First and and sand foremost, these tiniest of solutions can be used to 3X create together a foundation for the emergence of Slag new business models, influence the creation of new Increase of value Side-streams, products and new value chains jobs, and generate positive effects for the regional through refining generated in the processing stages economy.³ raw materials Image 8: Circular economy visualised. Proposals for the development entities for an Arctic circular economy: Adopting a stronger position as a major national Strengthening Nordic and Arctic co-operation ” Circular economy means acknowledging the little things. Enterprises must carefully determine the superfluous side-streams generated in their production, and consider how these side-streams and global actor in the implementation of Sitra’s – Lapland is the leading Arctic expert in could be utilised. At Arctic Warriors, the leftover circular economy scheme – circular economy circular economy. mash from berries and herbs is re-purposed as generates expertise, industrial success and supplement for horses. There are side-streams in export for Lapland. Allocating resources to growth and almost all companies, but many stumble because international business through EU they tend to exaggerate the matter. All side- Regional collaboration models and competence networking and projects. In addition, streams of a company do not have to be utilised straight away, just fix one thing at a time with development in comprehensive management growth services and the Team Finland a #consideritdone attitude.” and administration of a circular economy network services are used to support – the circular economy is incorporated into the growth and internationalisation – Ilkka Kauppinen, Arctic Warriors the emerging Arctic industries. of enterprises. 3 Publication of the Ministry of Economic Affairs and Employment: Growth and employment from sustainable 22 solutions (2017)
SERVICE PACKAGES 2.3.2 Arctic sustainable tourism as a characteristic of Lappish tourism ” Lapland’s goal for Arctic sustainable tourism is to Tourist centres and regions provide an excellent be among the top European travel destinations forum for example for the promotion of a low- Lappish tourism is characterised by high-quality products and to be a globally recognised destination for carbon ideology through circular or bio-economy and service packages, as well as attractive activities. sustainable and ethical tourism. The foundation collaboration. Lapland is an interesting destination for many different for the development of tourism consists of year- In Lapland, the development of tourism has customer segments from all over the world. To succeed in the harsh global competition, entrepreneurs must boldly round sustainable nature tourism, management been based on a systematic and strategic ap- develop new tourism products and services. of Arctic conditions, experiences, well-being proach in which the different parties are included In tourism, increasing value added means specialisation, and safety. Innovative travel concepts are being in the process. The latest example of this is the diversification of the product, and investments in service. developed all the time. project that was launched in the spring of 2018 A good example of this is the development of luxury travel products in Lapland. Several Lappish companies have Tourism in Lapland has increased to record- with the aim of building an Arctic tourism eco- received international recognition for the luxury travel high numbers in the recent years. Although system in Lapland. The Lapland tourism strategy products. In addition to unique accommodation and activities, these products also include a comprehensive tourism is a strong industry, it still faces new outlines the long-term vision and goals for the service package and the protection of privacy. Authentic challenges. The rapid global growth puts pres- development of sustainable and ethical Arctic Arctic luxury is topped off with Lappish food and natural sure on safeguarding sustainable development. tourism. The strategy is implemented jointly with products. The year-round nature of tourism, challenges of an extensive stakeholder network. One example of these luxury products is the Arctic Tree House hotel, which has stirred great global interest and public transportation, and improvement of the Lapland is a pioneer in Arctic nature and in 2017 was awarded the title of Best Innovation in Hotel service infrastructure are important issues that experience tourism. Lappish tourism can be per- Concept. The package includes a comprehensive 24/7 must be resolved to create sustainable growth. ceived as a test laboratory for all Arctic tourism, service concept, where increasing the added value of the tourism product and service has been used to create a The service structures of tourism, such as the as new challenges are first faced in Lapland. private niche market.⁶ customer’s purchase path, service sales and mar- Arising to the challenges requires resources, A new era has dawned also for tourism products that consist keting, have changed at an enormous speed due but, in contrast, resolving them facilitates the of traditional travel forms shaped into events. A good to the influence of digitality. The availability of sustainable development of tourism in other Arctic example of these is the Lapland Classic hiking event in the Pallas-Yllästunturi National Park, in which the services skilled workers is an acute problem that can slow areas, as well. Bold development entities con- available in villages are an essential part of the overall down the development of the entire sector. sisting of tourism products and services support tourism product. Lapland Classic is also a good example of extending the travel season to last all year round, which is Lapland’s tourism has much to offer for other the growth objectives set for tourism, as well as one of the major development points in Lappish tourism. industries. Long-term tourism marketing has cre- sustainable development. International invest- In Lapland, tourism is essential for the existence of several ated a strong international brand for Lapland, ments are also laying a foundation for the growth livelihoods, and it provides enterprises with opportunities for internationalisation without ever leaving Lapland. which also benefits enterprises in other fields. of tourism. The food industry in particular has tremendous potential for growth in the selling of Lappish products to tourists either directly or through restaurants.” – Satu Luiro, Senior Advisor in Tourism, Regional Council of Lapland Lapland – an Arctic and international highflier 23
Proposals for the development entities for sustainable tourism: VISIT ARCTIC EUROPE – Power of cross-border I) International co-operation strengthening the development co-operation in tourism of value chains in tourism marketing Meeting the system-level challenges (year-round prospects, public transportation, digitality) with international collaboration (Lapland as test laboratory for sustainable Arctic tourism) The goal of this network project, coordinated by the Finnish Lapland Tourist Board (LME), was developing International networking and value chains strengthening the tourism industry the northern areas of Finland, Sweden and Norway and increase of expertise into a united, high-quality Arctic tourism area that is a globally competitive and well-known destination. Improving availability and increasing especially air traffic during low season. Compensating for the dependency on air traffic by developing e.g. cross-border tour products (the Visit Arctic Europe project) The three-year project has focused on tourism marketing, strengthening the networks of regional travel operators, and collaborating with international II) Building an Arctic tourism ecosystem in Lapland tour operators. The importance of co-operation must be grasped in international tourism marketing. An Arctic tourism ecosystem in Lapland that promotes closer co-operation between Tourism operators are not involved in the project to the tourism industry, accompanying industries, and research, education and development compete with each other, but to work together in organisations, with the aim of ensuring the future growth and development of tourism developing Arctic Europe as a travel destination. as the Lappish “export item” III ) Bold development entities consisting of tourism products and services to support the growth objectives set for tourism, as well as sustainable development Creating a comprehensive service concept that takes the customers’ individual needs into account ” The best part of this project is its entrepreneur- oriented nature; we have done what the entrepreneurs of the region want and need. All actors have had a chance to get to know their colleagues from different Bringing industries together in productisation countries and to compare their operating models. In tourism marketing, working together is more IV) International investments laying a foundation for the growth of tourism profitable than working alone.” – Nina Forsell, Operational Manager Coordination and conceptualisation of investment drafts into projects at the Finnish Lapland Tourist Board 24
KOLARI DRAWS 2.3.3 Growth in business by increasing the refining GROWTH FROM NATURE of natural resources With assistance from the European Regional Development In Lapland, the use and further local refining of of the Lapland – an Arctic and international high- Fund, there is a new and innovative business concept natural resources is still modest in relation to the flyer -strategy is to increase value added at the being developed in Fell Lapland, known as Grown for you by the light summer nights and the midnight sun potential. However, investments have been made regional level. If successful, this endeavour will (Valoisten kesäöiden ja keskiyönauringon kasvattamaa in the past few years in increasing the value added. create new jobs and products with an interna- Sinulle). What is this project all about? Kolari’s To generate new growth, the operating condi- tional market and a massive impact on the local Development Manager Johanna Koivumaa provides tions must be improved and resources allocated economy. more details: ” systematically to the development work. The aim Growth in the Lappish tourism has also created a demand Image 9: for Lappish foods and different natural products manufac- Sustainable refining of natural resources Increase in the value of raw material tured from natural ingredients. There is an increasing and increasing the value added and comprehensive further processing demand for superfood and local foods grown in clean nature, as well as for wellness products. International customers who visit us then spread the message of pure Leftover mash Lappish food to their home countries, and the growing used as a supplement global wellness trend creates a demand for export. for horses at a racehorse stable However, local food and natural products are currently being manufactured only in small amounts at a time, Utilisation of side-streams 1x and it is challenging just to meet the local demand. Export is halted by the fact that we only have small-scale Nettle extract artisan production. Customers in the domestic market and Packaged Packaged to be used in in the international market in particular expect the quality NO K KO S - leaf crush seeds other products UU T E Further to be complemented by increasing quantities and security 7,5 x 32 x 6,25 x of supply. VILLINOKKOSEN- LEHTIROUHE VILLINOKKOSEN SIEMEN processing In this project, we bring together the producers of local food and natural products from Fell Lapland, as well as those interested in this operation and the local buyers. Initial 1€ /kg 1x The goal is to establish a natural product and local food 4,5 x processing facility with a test kitchen, aimed at industrial production, Dried Dried Utilising Harvested plant leaves seeds and now we want to determine the conditions under which the whole plant this could be achieved in Fell Lapland and especially in Wild nettle Added value in production x Kolari. The objective is to incorporate sustainable produc- The coefficient for the price per kg of a refined product with an initial price of 1€ / kg. The actual market prices are maintained a company secret. Source: Arctic Warriors Oy tion and business practices and to create production chains that generate new jobs for the area.” Lapland – an Arctic and international highflier 25
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