Korean Peninsula Culture Studies - Lynn
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Korean Peninsula Culture Studies
Table of Contents Korean Peninsula Facts & Statistics 3 History of the Korean Peninsula 4 Silla Dynasty Koryo Dynasty Choson Dynasty Korea under Japanese Rule Korea after 1945 The Korean Language and Alphabet 6 South Korean Leaders 8 The First Republic The Second Republic The Third and Fourth Republic The Fifth Republic The Sixth Republic Korean Surnames 11 Korea’s hierarchical respect scale 12 Age Business Culture 14 Media 15 Newspapers Press Freedom Television Variety Shows Korean Wave 18 K-pop Dramas References 22 2
Korean Peninsula Facts and Statistics Name Name Republic of Korea Democratic People’s Republic of Korea 대한민국 애국가 Known as Known as South Korea North Korea Location Location Eastern Asia. Southern half of the Eastern Asia. Northern half of the Korean Peninsula. Korean Peninsula. Capital city Capital city Seoul Pyongyang 서울 평양 Population Population 51 million 25.5 million Time Zone Time Zone Korea Standard Time UTC (UTC+09:00) Korea Standard Time UTC (UTC+09:00) Currency Currency €1 = ₩1331 Korean Won €1 = ₩1060.10 North Korean Won Leaders since 1948 Leaders since 1948 12 3 Current head of state Current head of state President Moon Jae-in Supreme leader Kim Jong-un Mobile Phone subscriptions Mobile Phone subscriptions 58.9 million 3.2 million 3
History of the Korean Peninsula Over time, three kingdoms arose in the peninsula; Koguryo in the north, Paekche in the southwest, and Silla in the southeast. Silla Dynasty (688-918) 신라 The Silla kingdom defeated its rivals by working together with the Chinese dynasty at the time and created the first unified Korean state in 688. The Silla dynasty is remembered for its characteristic pottery and architecture. At the end of the 8th century, the Silla kingdom was weakened from within. Gungye, a member of the Silla royal family and local faction leader, founded Later Goguryeo in 901. Gungye wanted control over local leaders and lost popularity. A local leader, Wang Geon, took power over Later Goguryeo and changed the name to Koryo. Koryo Dynasty (918-1392) 고려왕조 After a while, the three kingdoms reemerged. Led by General Wang Kŏn, the Koryo dynasty took power and Korea came close to its modern and present boundaries. Koryo’s name was derived from Koguryo and the beginning of Korea’s Western name. During this time Korea began to form its own culture and traditions. Confucianism was adopted as its political ideology and Koryo began to an effective educational system. Koryo had a less strict policy for religion and engaged in trade with other countries. Choson Dynasty (1392-1910) 대조선국 Founded by Koryo military commander Yi Seong-gye. He moved the capital to Hanyang (now Seoul) and became allies with a group of Confucian scholars who reorganized the Korean society and The Choson dynasty knew a strict policy when it came to contact with other countries. Few Koreans left the Peninsula and even fewer entered. The only contact Korea had with its neighbors at the time, was during the yearly diplomatic missions to China. Korea under Japanese rule (1910-1945) Japan, China, and Russia were Koreas biggest treats during the last part of the nineteenth century. After Japan defeated China and Russia during the Sino-Japanese and Russo-Japanese Wars between 1895 and 1905, the country became the dominant force in Asia. Japan took control of Korea’s vital functions, as foreign relations and 4
banking, and formally annexed Korea in 1910. Years of strict ruling followed. Japan wanted to get rid of the Korean language and its culture and even tried to have everyone change their name to a Japanese one in 1939. Not all was bad during the Japanese colonial rule. The Japanese set up steel and cement industries in the northern part of the Peninsula and when Japanese rule ended in August 1945, Korea was the second most industrialized country in Asia after Japan. Korea after 1945 (1945-1953) When Japan surrendered to the allies at the end of the Second World War, Korea was split up in two. The United States and The Soviet Union agreed to both take a part of Korea until a unified Korean government could be established. The Sovjet Union occupied the North, the Democratic People’s Republic of Korea and The United States occupied the South, the Republic of Korea. When a pro-US government was established in Seoul on August 15, 1948, the Soviet Union reacted to it by establishing a pro-Sovjet government in Pyongyang, three weeks later. This caused a situation of extreme tension, especially during the time of an already emerging Cold War. North Korea tried to unify the peninsula once again, by force, on the 25 of June 1950. The North was backed up by China and the Soviet Union, while the South was backed up by The United Nations. On July 27, 1953, The Korean Armistice was signed by U.S. Army Lieutenant General William Harrison and North Korean General Nam Il. The agreement created the demilitarized zone, which is still intact. 5
The Korean language and alphabet Korean is a language spoken by about 80 million people across North and South Korea and small communities around the world. Language Korean is the official language of the Republic of Korea (South) and the Democratic People’s Republic of Korea (North). Post Second World War influence from the United States of America has been reflected in the use of English loan words in the South Korean language. Alphabet Hangeul 한글 (Chosongul in North-Korea) was introduced in the 15th century by King Sejong. Hanja, a complex Chinese script, was used at the time but only few could read it or had the time to learn how to read it. He wanted to develop a writing system that was easy to read for everyone, not just the wealthy, "Saddened by this widespread illiteracy, I have developed 28 new letters. It is my wish that people learn these letters easily and that they be convenient for daily use." Although king Sejung was assisted by a group of people, he was personally responsible for the working of Hangeul and it became the official script in 1443. Hangeul is often seen as the best writing system in the world. Hangeul wasn’t the first name the alphabet we now know got, its first name was Hunmin jeongeum, or "The correct sounds for the instruction of the people". The modern name was used after linguist Ju Si-gyeong changed it. The spelling system right now is based on a draft proposed by Chosun Language Institution in 1933. The draft was revised in 1988 but the majority stayed the same. The shapes Hangeul uses largely correspondent with what they sound like. They, however, are not written linearly, they are written in syllable units. For example, ‘꿀벌(bee)’ is written like '꿀벌' not like 'ㄲ ㅜ ㄹ ㅂㅓㄹ'. Consonants There are fourteen basic consonants. Hangeul Initial Final position position ㄱ Go Sick ㄴ N N ㄷ D T ㄹ Ray Mall 6
ㅁ M M ㅂ Boy Cap ㅅ S S ㅇ No sound ng ㅈ Joy Cat ㅊ Church Cat ㅋ Korea Sick ㅌ Table Cat ㅍ Piano Cap ㅎ Home Cat Vowels There are ten basic vowels. Hangeul Roman Phonetic ㅏ a ah ㅑ ya yah ㅓ eo uh ㅕ yeo yuh ㅗ o oh ㅛ yoh ㅜ oo ㅠ yoo ㅡ uh l ie 7
South Korean leaders The First Republic Popular elections on August 15, 1948, chose Rhee Syngman 리승만 as the first president of the Republic of Korea. Not long after, in December 1948, the United Nations recognized the Republic of Korea as the only legal government of Korea. After the armistice was signed on July 27, 1953, political turmoil followed. Rhee wanted to exempt himself from the eight-year term limit and made the president position a directly-elected position. To get this through, he jailed everyone who might vote against it. After years of autocratic leadership by Rhee, a student revolt, the April revolution, broke out on election day in 1960 and he resigned on April 26. The Second Republic After the student revolution, South Korea changed from a presidential system to a cabinet system with Chang Myŏn 장면 as their president. This constitutes the first and only time the president took on a nominal role in South Korea. During this time, unemployment and wholesale prices rose, while the Korean won (Korean currency) lost half its value in a few months’ time. A military coup om May 16, 1961, led by Major General Park Chung Hee 박정희 , put an end to the Second Republic. Park wasn’t satisfied with the way the new government had cleaned up the mess the First Republic left behind. He wanted to return the government to a democratic system again and promised he would not run for office during the next elections. Which he did do. The Third Republic and the Fourth Republic During the Third Republic, Korea took on a more confident role regarding international relations. They even normalized their relationship with Japan, in an agreement in 1965. The close bond with The United Stated stayed the same and South Korea still received large amounts of aid from them. The economy grew massively during the Third and the Fourth Republic. The Fourth Republic began with the Yusin Constitution on November 21, 1972. Which gave Park complete control over the parliament after announcing martial law. 8
After Park Chung Hee was assassinated in 1979, Prime Minister Choi Kyu-Hah 최규하 became acting president. Yet another martial law is declared the year after when another student protest breaks out and 200 people are killed by the military. The Fifth Republic General Chun Doo-hwan 전두환 is elected president in 1980 and martial law was lifted in 1981. Chun’s administration has to endure some scandals and problems. The biggest one being the bombing by North Koreans in Rangoon, Burma (now Yangon, Myanmar), in October 1983. In which several members of the South Korean government were killed. Roh Tae-woo, chairman of the ruling Democratic Justice Party, announces a program of reforms to get the country back on track after the military took over. The Koreans aren’t happy with the government and new elections are held in 1987. The first free election is won by Roh Tae-woo 노태우 in 1987. The Sixth Republic The country is starting to shift to a high-tech and computer industry and the 1988 Olympic Games are held in Seoul. The games were boycotted by North-Korea and were the last Olympics before the end of the Soviet Union and East Germany. The games were special because they hosted the most athletes during the Cold War era. Roh and his government took on a “northern diplomacy” policy toward the Soviet Union and its allies. They established diplomatic ties with Hungary, Poland, and Yugoslavia in 1989 and with the Soviet Union a year later. The first civilian president was elected in 1993, Kim Young-Sam 김영삼 . When Kim Dae-jung 후광 is elected ten years later, he starts the “Sunshine policy”, in which he strives for a better bond with the North. Part of the policy is offering economic and humanitarian aid to North Korea. It results in a summit talk between North-Korean leader Kim Jung-il and South Korean president Kim Young-sam in 2000. After the summit, North-Korea stops its broadcasts of propaganda against the south. Kim Dae-jung even received a Nobel peace price for his peace initiative. His policy, however, knew some scandals and he met resistance from The United States. That same year, Korea hosted some sports events. Together with Japan, they co-hosted the World Cup association football finale and the Asian Games in Busan. 9
Kim is succeeded by lawyer Roh Moo-Hyun 노무현 of Kim’s Millennium Democratic Party in 2003. During the 2007 elections, former Seoul mayor Lee Myung-Bak 이명박 is elected. When new elections were held in 2012, South Korea got their first woman as president, Park Geun-Hye 박근혜. Park’s administrator came under fire when a ferry sank in 2014 because of laxity of safety regulations. 172 people died, most of them high-school students. When parliament elections took place in 2016, Park’s longtime confidant and friend, Choi Soon-Sil, was arrested on suspicion of meddling in state business without a governmental function. Later in 2017, Moon Jae-in 문재인 is elected as president and promises to solve the countries crisis with North-Korea. When the Olympic Games are held in Korea for the second time in 2018, North and South compete under the same flag. Later in 2018, North-Korean Leader Kim Jung-un becomes the first North-Korean leader to enter the South, when he meets Moon at the Panmunjom border crossing. 10
Korean surnames Names are of great importance in Korea, according to history professor Yumi Moon. When getting married, South Korean women, keep their family name. "Changing your surname which is inherited from your ancestors is disgraceful, according to the custom of the olden days," Moon said. A person’s surname is also rendered first in South Korea, and followed by his or her first names, because of its importance. This all could be because of the strong want for collectivism in South Korean life. It’s also the reason why, when writing a letter, the biggest group is written first. You start with province and city but end with the person’s name. Why is everyone named 김? 김 → Kim (pronounced more like gim) Around 1 in 5 South Koreans is named 김. Why? ‘’There are a few factors at work’’, said Andrew Eungi Kim, a professor at Korea University's Graduate School of International Studies. Half of the population didn’t even have a surname until around the 17th century. At the time, Koreans began using last names and most people chose 김, Lee or Park because of its royal, important tint to it. The first use of the name Kim known is by Korean king Jinhung (526- 576) from the Silla kingdom. His family rose to fame and became rulers of the kingdom for 700 years. Kim means gold and is made up of a Chinese symbol, along with a lot of other Korean surnames. To still have some diversity, the name of your regional Clan was added after Kim. Until 2005 it wasn’t possible to marry someone of the same Kim-Clan because you were most likely family. To find out if you’re from the same clan as your ‘to be’ husband or wife, just find out if you’re from the same city originally. Don’t ever write someone’s name in red, as it’s used to write names of the deceased. 11
Korea’s hierarchical respect scale and age In most countries, age isn’t necessarily important in daily life. In Korea however, it’s a different story. Your age decides where you stand on the hierarchical respect scale. When you know where you stand, you know how to speak to people, how to act around them and how to listen. Being older Being older comes with its responsibilities but it also means you’ll be getting a lot of respect. The younger one (your dongsaeng) needs to treat you with respect. It doesn’t mean you’ll be getting ninety- degree bows from everyone who is younger than you, which is the ultimate sign of respect. It does, however, mean you’ll be listened to because you are supposed to be wiser. Older Koreans also naturally feel the need to take care of the younger one, and to pay for their meal for example. There are even words to address someone older than you, used in a friendly way. 오빠 [o-ppa] → when you’re female, used to address an older male 형 [hyeong] → when you’re male, used to address an older male 누나 [nu-na] → when you’re male, used to address an older female 언니 [eon-ni] → when you’re female, used to address an older female Being younger Being younger means you have to listen to what your elders say. You don’t have to stay completely silent and you sure can add to the conversation. But when decisions need to be made, the older ones generally make them and when having dinner, waiting for your older friend or family member to eat first is mandatory. When speaking about someone superior(older) to him or herself, the speaker has to use special nouns or verb endings to indicate the subject’s superiority. 동생 [dong-saeng] → younger person 여동생 [yeo-dong-saeng] → younger female 남동생 [nam-dong-saeng] → younger male 12
Being polite is of great importance in Korea. Speaking politely to your elders is seen as something normal to do, even if someone is just a day older. 존댓말 is used to describe this respectable way of speaking. 존댓말 [Jondaetmal] →a polite way of speaking Korean Age When you’re born in Korea, you’re already one year old. The nine months in the womb count as one full year. Then when it’s your actual birthday, you don’t get to add a number to your age, because everyone ages on January first. For instance, if a baby gets born on December 31, he is one year old. The next day, on January 1, he is two years old. To avoid confusion, Koreans generally use the terms 한국나이 and 만 나이. International age is however used for official situations. Age restrictions on alcohol or cigarettes are written in international age, which for this example is nineteen. 한국나이 (Hanguk nai) → Korean Age 만 나이 (man nai) → International/birthday age 13
Business Culture Korea’s business culture is influenced by Confucian principles. Confucianism was founded by Master Kong and originally contained a set of moral and political doctrines, with Master Kong’s teachings as its basis and humanism as its central feature. You can see traces of Confucianism everywhere in Korean business. The importance of group harmony, respect for elders and authority, family, ancestors, and traditions. It all leads back to Confucianism. Your Counterpart When working with a Korean, it’s important to know their rank and title. Don’t use their first name, as it is extremely impolite. Addressing someone by their last name is the normal thing to do, ‘Mr. Kim’ for instance. Because most surnames are used a lot, it can be an option to use your counterparts first- and surname. This can only happen when you’re in a not too formal situation. When the conversation or place of conversation is very formal, you should use your counterpart’s formal title, ‘Chairman Choi’ for instance. Korean’s pay close attention to titles. Don’t ever send someone from your company to talk with someone from another company that has a higher title. The same goes for showing respect to people with higher titles. You could have better competencies and qualifications, but the other person has the title and plays part in the decision making process. Showing respect As said before, showing respect is extremely important. Shaking hands is always done with two hands. One hand holds the other person's hand and the other hand holds your own forearm. Bowing is a part of greetings as well. The deeper the bow, the more respect. A ninety-degree bow is the ultimate signal of respect. Learning how to say hello and thank you in Korean is also a great way of showing respect. Say 안녕하세요 (annyeonghaseyo) when greeting someone. Say 감사합니다 (gamsahamnida) when thanking someone. 14
Media Newspapers You can still see American influence in Korean newspapers as most of them feature English pages and some are even completely in English. Most Korean newspapers are part of the Korean Association of Newspapers. Full English The Korea Times is an English language newspaper about “past, present and future issues in Korea” according to their website. The Times is published by one of the largest newspapers-companies in Korea, Hankook Ilbo. The Korea Times first published in 1950 and is the longest-running independent daily. The Korea Herald was founded in 1953 and they call themselves a “leading specialist paper”. They believe that the soul of a company lies not in its profits but in its values. The Herald is all about nature and they have been making investments in sustainability since 2012. English Pages The Chosun Ilbo is one of the major newspapers in South Korea and was founded in 1920. “We constantly strive to produce professional journalism. We firmly believe that our true value can only shine when our confidence in providing unparalleled content matches the trust our readers have placed in us.” Choson Ilbo has evolved into one of the countries biggest media groups, Choson Media. The Chosun Ilbo is a member of the Korean Association of Newspapers. The Hankyoreh was established in 1988 by journalists who were striving for independent journalism. Among them were a lot of journalists who lost their jobs because they promoted freedom of press and democracy. The Hankyoreh is a member of the Korean Association of Newspapers. Press Freedom According to Freedom House, the press freedom of South Korea in 2017 was: partly free. The country gets a score of 34, where 0 is completely free and 100 is not free at all. The final result used to be free, up until 2011, when it became partly free. “South Korea declined from Free to Partly Free to reflect an increase in official censorship, particularly of online content, as well as the government’s attempt to influence media outlets’ news and information content,” wrote Freedom House on their website when South Koreas status changed. The government also interfered in the 15
management of major broadcast media a few times. Those in favor of president Lee Myung-bak (2008-2013) got higher posts. “Under the Lee administration, approximately 160 journalists have been penalized for writing critical reports about government policies, as well as for their roles in advocating for press freedom since 2008.” Television EBS – Educational Broadcasting System – 한국교육방송공사 “EBS, Korea Educational Broadcasting System, is a public broadcasting organization that aims to inform, educate, engage, and enlighten people for all walks of their lives. Complementing public education in Korea, EBS is dedicated to ensure accessibility and openness in education for all.” EBS was founded in 1974 when they launched Radio School. Their first television channels, EBS +1 and EBS +2 were launched in 1997. EBS offers multiple broadcasting channels, EBS 1TV offers content for all ages and all programs are informative and educational. EBS 2TV offers content for students and was launched in February 2015. EBS FM offers content to learn foreign languages, like foreign music and lectures. EBS also offers cable, satellite and IPTV channels. EBS +1 is Korea’s one and the only channel that offers CSAT exam preparation lessons given by lecturers. EBS +2 offers content for elementary and middle school students. EBSe offers English lessons broadcasted from 6 am till midnight for all academic levels. EBS Kids offers programs for children and EBS America is on air in America since 2006 for foreigners with an interest in Korea. KBS – Korean Broadcasting System – 한국방송공사 TV1 is the only commercial-free channel in South Korea, funded by viewers. The channel provides news services and is Korea’s leading public channel. TV1 “reflects public interest in current affairs, humanity issues, the environment, and culture. It also deals with topics of national interest and contributes to social integration.” TV2 broadcasts drama’s and variety shows, protecting their viewers from provocative commercial subjects and programs. KBS WORLD “broadcasts news programs in real time as well as other KBS shows selected specifically for international audiences.” They want to become a global public broadcaster. KBS also offers seven radio channels, RADIO 1, RADIO 2, RADIO 3, FM1, FM2, Korean Nation Channel, KBS WORLD Radio. RADIO 1 is specialized in news and current affairs, RADIO 2 broadcasts shows 16
for families and RADIO 3 offers programs for people with a disability and the elderly. FM1 is all about classic and traditional Korean music and FM2 is all about popular music. Korean Nation Channel broadcasts about the country and inter-Korean exchange and KBS WORLD radio is Korea’s only multilanguage international channel. MBC – Munhwa Broadcasting Corporation – 문화방송주식회사 MBC is a broadcasting channel launched in 1969 and was the first commercial broadcaster in Korea. The channel mostly offers drama’s, entertainment, news, and sports. MBC dramas are exported worldwide. SBS – Seoul Broadcasting System - 에스비에스 / 서울방송그룹 Seoul Broadcasting System was founded in 1990 and is based in Seoul. SBS is the second commercial broadcaster in Korea after MBC. SBS dramas have been exported to other countries and are a part of the Korean wave. SBS doesn’t only air dramas, it also airs a wide range of entertainment programs, international programs, comedies, music of reality, SBS airs it all. SBS produces news-analysis as well and programs that cover political and economic issues. Variety Shows Koreans are a fan of variety shows. Variety shows are a mix of interviews, performances, and entertainment usually presented by a host. A popular variety show is “Infinite Challenge” (무한도전), which MBC has been broadcasting since 2005. It combines variety with stunts, which has been grabbing attention. After “Infinite Challenge” became successful, other channels started to broadcast variety shows like it too. SBS started Running Man and airs weekly. Running Man is a show where the regular cast and their guests have to complete missions. KBS came with “2 Days & 1 Night” (1박 2일), that airs once a week as well. The cast members make trips to different parts of Korea and have to complete missions on location. The three biggest television networks all have their own lineup on Sundays and they compete against each other for the most views. KBS has “Happy Sunday”, MBC has “Sunday Sunday Night” and SBS has “Good Sunday”. 17
Korean Wave The term Korean Wave or Hallyu (한류) is used globally to refer to the popularity of Korean entertainment across the world. The term made its debut after South Korea entered into public relations with China, and the Korean entertainment industry and culture became popular in China. A radio program called Seoul Music Room began broadcasting Korean pop music from Beijing which introduced Chinese teenagers to Korean Pop. The Korean group H.O.T. which was formed in 1996, held a concert in Beijing in 2000 and news outlets used the term Korean Wave to describe the success of the group in China. After China, the Korean Wave landed in Japan. KBS TV began broadcasting drama series Winter Sonata in Japan which became popular immediately. Starting with just music, the Korean Wave has expanded to other parts of Korean culture as well, including food, language, and literature. Korean Pop K-pop has been making its way to the West and news outlets have been publishing about the Korean idols. Korean pop is not only about the music, it’s an experience, a lifestyle. K-pop is the fastest growing part of the Korean Wave. History For the beginning of what we now know as K-pop, we have to go all the way back to 1885 when missionary Henry Appenzeller began to teach American and English folk songs to school children. The English lyrics were replaced with Korean ones and the new songs were named changga. The Japanese banned the songs during their ruling between 1910 and 1945. The Korean culture first encountered Western culture in 1945 after the Korean peninsula was divided into North and South. American culture started to become accepted and the songs called changga started to come back with influences from the West. During this time, the first K-pop songs started to come. A trio called The Kim Sisters, officially formed in 1959, consisted of sisters Sook-ja and Aija, and their cousin, Mia. They originally sang country songs to American troops but the trio decided to pursue a career in Las Vegas. They were invited to perform in the Thunderbird hotel for four weeks. After American television personality and sports and entertainment reporter Ed Sullivan saw them perform in the Stardust Hotel, he invited them on his show. 18
The Kim Sisters introduced Korean music to American audiences for the first time. When the Beatles started to become a big deal internationally, Korea’s first rock band was formed in 1962. Add4 was formed by Shin Jung-hyeon, widely known as the father of Korean rock. Just like the Kim Sisters, Shin started his career by performing for American soldiers. His career didn’t get the chance to become as big as the Beatles, he was arrested in 1975 on drug charges after he didn’t want to write a song on request from president Park Chung-hee. After he was released two years later, he was banned from performing. Skipping some years to 1992 when Seo Taiji and Boys was formed, the first idol group like we know them now. The group debuted on a popular Korean television show. The shows judges were not blown away by their song “Nan Arayo (‘I Know’, but the public was. Front man of the group, Jung Hyun Chul, is seen as a cultural trendsetter and is known as “The President of Culture” in South Korea. Trainees It all starts with auditions, usually held internationally. Due to the global success of big K-pop groups like BTS, EXO and Girls Generation, many teenagers want to become a K-pop idol. Training can last years and Koreans are known for their hardworking personalities. “Koreans spend the same effort on everything, whether it is college entrance exams or an office job,” said culture critic Lee Moon Won. Future idols follow multiple classes, from language classes to singing classes. Former K-pop idol Henry Mak spoke to The Guardian about his schedule when he just entered his group JJCC. "We wake up at 5.45am on the dot and go running. At 7.30am we go home, shower and by 8 are at the dance studios until noon. Only then do we eat our first meal of the day. The afternoon is for vocal or rap lessons. After dinner, we practice our individual talents. Then at 11 pm we go back to the dance studios until 1.30am." Group dynamics K-pop groups usually consist of multiple members, who all have their own specialty and personality that ensures good group dynamics. The global hit group BTS for example, consisting of seven members, who all have their own role within the group. Jin – Vocal and visual Suga – Lead rapper RM – Leader and main rapper J-hope – Main dancer and rapper Jimin – Main dancer and lead vocalist V – Lead dancer, vocalist and visual 19
Jungkook – Main vocalist and maknae Leader 지도자 Almost all groups have a leader; usually one of the oldest people in the group. Leaders are expected to take the lead during interviews and shows and motivate the rest of the members. Not all groups have leaders, and some leaders aren’t fit for the task. Maknae 막내 Maknae is a term used by young adults to refer to the youngest person in a group and so every group has a maknae. It can be used instead of someone’s name. It can also be used to refer to the youngest person within a family. Main vocalist Usually the member with the best vocal ability. Lead vocalist The lead vocalist has the second best vocal ability and usually sings before the main vocalist. Main rapper Main rappers are supposed to have the best rapping skills and get the most parts. They often write their own lyrics. Lead rapper The lead rappers are supposed to have the second best vocal ability and usually begin the rapping parts. Main dancer The main dancer is the member with the best dancing skills and also the one who gets solo parts. Lead dancer The lead dancer is the second best dancer. He or she dances in front when the whole group is dancing together. Visual or face The visual and face of the group often overlap and are used for the same meaning. The visual of the group is the one who matches the Korean beauty standards the most. The face of the group is all about charm, he or she has to be the representative of the group for people who are not into K-pop. Music videos The K-pop industry is not complete without music videos. “Even at this point, if you’re from a small label, your production for a music video is still gonna be a thousand times better than a music 20
video coming out in The United States,” said Tamar Herman of Billboard magazine in an episode of Explained. Psy’s song Gangnam Style is seen as the start of the global success of K-pop. Psy’s music video of “Gangnam Style” might be one of the most watched YouTube videos of all time, his second music video “Gentleman” holds the record for most watched video in twenty-four hours. The video came out in 2013 and 38.4 million people had seen it within twenty-four hours. Other music videos in the top ten most watched videos in twenty-four hours are BTS’ “Fake Love” with 35.9 million views and on place 5 “As If It’s Your Last” from BLACKPINK with 13.3 million views in twenty-four hours. Some artist take it a little to far and get their music video banned from television. Some because of the lyrics, some because of the music video and some because of both. Norazo’s “Your Fortune” was banned from public broadcast because of its over exposure of tattoos and hypnotism. Dalshabet‘s “Joker” was banned because of a subtle lyrical reason. The word “좆” (pronounced “jot”) was used in the lyrics, which is similar to the word “조”(pronounced “joh”) which refers to a male’s private parts. The group with more than one ban is BTS. Four tracks of their album, “Love Yourself: Her” were banned from television for multiple reasons. They used slang words, which KBS deemed vulgar and mentioned different brands in their songs. Korean Dramas Korean Dramas are television dramas in the Korean language and made in South Korea. Korean dramas are nothing like dramas or television show made in the West. “Their portrayal of love is a little more PG,” says Jacqueline Sia, content manager of DramaFever. “Korean dramas can spend 16 episodes getting to the point where the leads kiss.” The great success of What is Love and Winter Sonata plays an important role in the Korean Wave. Between 2003 and 2004 MBC aired “Dae Jang Geum”, which became one of the highest rated Korean shows at the time. “Dae Jang Geum” was exported to 87 countries around the world. 21
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