KEEPERS OF THE CRAFT - (CSE:CRFT) Prepared July 2021 - BC Craft Supply Co.
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(CSE:CRFT)
Prepared July 2021
www.bccraftsupplyco.ca
| info@bccraftsupplyco.com
I N V E S T O R
P R E S E N T A T I O N
K E E P E R S O F T H E C R A F T
BC Craft Supply Co. Ltd. (Formerly, Pasha Brands Ltd.) (the “Company” or “BC Craft”) was incorporated in the province of British Columbia on
April 5, 2018. BC Craft Supply Co Ltd is a diversified wellness company advancing cannabinoid and psychedelic innovation and psychotherapy.
Disclaimer.
The Company offers a reimagined vision for craft markets through collaboration, expertise, and adaptation. It’s operations include:
• CRFT a curator and aggregator of craft cannabis, providing advocacy and access for premium small-batch growers to Canada’s cannabis
market;
• Medcann Health Products - a cultivation and processing facility in Chemainus BC.
• Feelwell Brands, a successful cannabinoid brand house licensed in the state of California; and
• AVA Pathways a pre-clinical biotech company focused on neuroplasticity and mental health applications using psilocybin and compounds
derived from mushrooms.
This presentation provides an overview of the business of BC Craft Supply Co Ltd. (“BC Craft” or the “Company”). This presentation has been
prepared for informational purposes only to be provided to shareholders of the Company. No representation, warranty or undertaking, express
or implied, is made and no responsibility or liability is accepted by the Company, as to the accuracy or completeness of the information
contained herein. This document is not, and under no circumstances is to be construed as, an advertisement or a public offering of the securities
of the Company in Canada. No securities commission or similar authority in Canada has reviewed or in any way passed upon this document or
the merits of the securities in the Company and any representation to the contrary is an offence.
This presentation contains “forward-looking information”, within the meaning of applicable securities laws. This forward-looking information is
based on certain assumptions and expectations of management in light of currently available information and historical data, which are subject
to significant risks and uncertainties. If underlying assumptions prove inaccurate or risks or uncertainties materialize, actual results may differ
materially from those anticipated. While management believes its assumptions and expectations are reasonable, readers of this presentation are
strongly cautioned that there can be no assurance that BC Craft will achieve the results predicted, within the periods predicted or at all. To the
extent any forward-looking information in this presentation constitutes “future-oriented financial information” or “financial outlooks” within the
meaning of applicable securities laws, such information is being provided to demonstrate the potential of BC Craft and the reader is cautioned
that this information may not be appropriate for any other purpose and the reader should not place undue reliance on such future-oriented
financial information and financial outlooks. Actual results may differ materially from what the Company currently expects and what is projected
in this document. Such information is presented for illustrative purposes only.
When used herein, the words “anticipate, “estimate,” “plan,” “believe,” “expect,” “forecast,” “project,” or variations or symbols of such words and
similar expressions are intended to identify forward-looking information. Factors that may cause actual results to differ materially from those
anticipated include, but are not limited to: (i) the Company’s expectations regarding revenues, expenses and anticipated costs; (ii) future
production costs and capacity; (iii) actual performance of the Company’s business and operations; (iv) sufficient working capital and the
Company’s ability to raise additional financing going forward; (vi) industry growth trends, including with respect to projected and actual industry
sales; (vii) the legalization and ongoing regulation of cannabis for recreational use in Canada and the United States, including federal, provincial
and state regulations pertaining thereto and the timing related thereof and the Company’s intentions to participate in such markets; (viii) the
impact of general business and economic conditions; and (ix) whether the key personnel will continue their employment with the Company.
All of the forward-looking information in this presentation is qualified by these cautionary statements and we cannot assure you that the results
or developments anticipated by management will be realized or even if realized, will have the expected consequences to, or effects on, us or our
business, prospects, financial condition, results of operations or cash flows. Readers are cautioned not to place undue reliance on the forward-
looking information in making any investment decision. Forward-looking information made in this presentation applies only as of the date of this
presentation. While we may elect to update forward-looking statements from time to time, we specifically disclaim any obligation to do so, even
in the light of new information or future events, unless otherwise required by applicable securities laws. 1
Keepers of the craft.
What is CRFT?
We are a diversified wellness company advancing cannabinoid
and psychedelic innovation and psychotherapy.
Canadian CPG Canadian Processing U.S. CPG Psychedelics
a curator and aggregator of craft a cultivation and processing facility a successful brand house licensed a pre-clinical biotech company
cannabis, providing advocacy and in BC, currently undergoing in the state of California, focused focused on neuroplasticity and
access for premium small-batch upgrades to access both Canadian on innovative, micro-dosed and mental health applications using
growers to Canada’s cannabis medical and recreational cannabis herbal infused cannabis products psilocybin and compounds derived
markets. markets. and formulations. from mushrooms.
2
Keepers of the craft.
Strategic Business World Class Brands
Corporate Advantages
• Unique agency-based model, driving
margin and scale advantages.
and Facilities
• 10 winning brands, cross sector, with
existing and proven formulations and IP.
highlights. • Multi-revenue generating assets:
processing & tolling, licensing and IP, D2C
eCommerce.
• Vertically integrated supply chain, driving
• 10,000 sq ft cannabis cultivation and
processing facility; providing access and
sales to recreational and medical cannabis
markets.
transparency in manufacturing, and • Psychedelic research and innovation,
production cost advantages. focused on neuroplasticity and alternative
A reimagined vision for craft markets ways to treat debilitating medical
• Digital powerhouse, supported by best in conditions, through the use of proprietary
through collaboration, expertise and class industry titans. formulations, and compounds from
mushrooms.
adaptation.
Exceptional Cross Veteran Team of
Functional Network Change Agents
• Robust network of legacy craft growers • Proven team of industry veterans ready to
(cannabis and psychedelics) providing tackle major social issues and offer new
access to unique, high margin cultivars ideas for wide-scale change.
and strains.
• Powerful social cause, fighting for fair
• Proven multi-disciplinary partners in access and distribution for craft growers
supply, service, marketing, and in today’s wellness markets.
distribution.
• International consortium of elite collages
and investors, connecting cannabis and
psychedelic markets in Canada, USA, and
beyond.
• Winning sales and growth opportunities
through existing B2B relationships.
3
Keepers of the craft.
A new era North American brand house.
United States Canada
Cannabis Cannabis
Products THC Free CBD Products
• Expansive product range • Focused product range
• Pre-rolls, vaporizers, tablets, drinks, edibles, Products • Pre-rolled cannabis
topicals • Focused product range • CPG toll processing (Medcann)
• Cannabis/CBD topicals
Strategy Psychedelics
Strategy
• CPG consumer set Strategy • Legacy consumer set Strategy
• Mass production, large scale facility partners • CPG consumer set • Craft production, limited scale • Research and Development
• Cost competitive manufacturing • Cost competitive manufacturing • Cost competitive manufacturing • Product formulations
• Recreational cannabis markets • National CBD Opportunity (USA) • Recreational and medical cannabis markets • Licensure
4
Keepers of the craft.
Ineffective market implementation.
Thriving illicit market Lack of diversity Amnesty ineffective
The average price of legal Company ownership and Of all estimated cannabis
cannabis in Canada is nearly representation is nearly convictions, approximately
$4.50
more per gram
70%
male dominated
0.05%
of those convicted
than cannabis purchased and underrepresented by have been granted amnesty
from an illicit source. black and indigenous people by Canadian courts.
at less than 2%.
This results in a lack of market access, sales & distribution, and competitiveness.
5
Source: Statistics Canada, New York Times, CBC News Keepers of the craft.
The need for
change agents.
Bridging the gap between commerce and art, we are.
committed to fostering a mutually beneficial relationship
driving business success and enhancing local communities.
• Through advocation, support and fair access, CRFT will ensure the long run
viability of craft industries everywhere; helping to eliminate the pricing
disparity between illicit and legal cannabis.
KEEPERS OF THE CRAFT
• When craft wins, we all win – consumers benefit, local communities grow,
artistic expression thrives, and society at large flourishes. We’re not about
eliminating the large companies, we’re about fair representation, and getting
a seat at the table. At our table, our board is 66% female led, and over 70%
of our staff are female.
• We are advocates on both sides of the aisle, pushing for amnesty and a
correction of historical injustices in the cannabis industry. In doing so, we
can bring legacy growers out of the grey market and create an industry we
can all be proud of, but also identify and resonate with.
6
Keepers of the craft.
Stronger local communities
through enduring craft
products.
• Bridging the gap between commerce and art, CRFT is
committed to fostering a mutually beneficial
relationship driving business success and enhancing
local communities.
• 3.5g and 7g flowers of curated legacy cultivars from
Canada’s premium craft growers.
• Available in Ontario, BC, and Alberta.
• Read more: https://bccraftsupplyco.ca
• Connect with us: @bccraftsupplyco
7
Keepers of the craft.
Canada’s OG legacy pre-
roll has been called out of
hibernation.
• Grizzlers is back with their best-selling Indica pre-rolls.
• Staying true to their roots, we continue to celebrate craft
quality and flavour – and only use hang dried,hand
trimmed, and hand packed cannabis.
• Available in Ontario, BC, and Alberta.
• Read more: www.grizzlers.com
• Connect with us: @grizzlersoffical
8
Keepers of the craft.
Providing smokers a
convenient, premium
cannabis experience.
• Roll Model’s strain-specific pre-rolls feature only premium craft
flowers from the best growers out of British Columbia.
• Featuring lab tested, all natural craft cannabis available in
three-packs or single rolls.
• Read more: https://rollmodelcannabis.com
• Connect with us: @rollmodelcannabis
9
Keepers of the craft.Discover the many benefits
of plant based healing.
• Award-winning and innovative cannabis wellness and
lifestyle brand created by Tessa Serra.
• The company brings a youthful, modern, and scientific
perspective to wellbeing through their premium artisan
topical products.
• Read more: https://earthdragonorganics.com
• Connect with us: @earthdragonorganics
10
Keepers of the craft.Clix brings people to new highs
with premium, innovative herbal
blended cannabis products.
Clix contributes to the growing global positive perception of cannabis
through their focus on wellness, precise and discreet delivery systems,
strategic partnerships, innovative product development and distribution.
Clix has established profitable partnerships with:
• A licensed manufacturer in California
• Sun & Earth certified cannabis cultivators
• Distribution from Nabis, a data-driven, analytics-focused distribution
company
• A cutting edge branding team that merges wellness with
contemporary design
• Read more: https://lifeclix.com
• Connect with us: @lifeclix 11
Keepers of the craft.Next generation whole flower
Heat-Not-Burn designed to create
an elevated social experience.
• The pre-filled flower sticks and the timed 3 minute session gives you a
controlled lift you can count on. No grinding, packing, or cleaning.
• All flower sticks are biodegradable and compostable using rainforest
safe paper
• Only whole flower and whole herb in every stick delivering the full
entourage effect. No trim, chemicals, or oils.
• Heat-Not-Burn technology delivers minimal vapor and a full terpene
taste profile with no burning, charring, smoke, ash, and minimal
lingering odor.
• Read more: https://www.omura.com/
• Connect with us: @omura 12
Keepers of the craft.Committed to the future of
artisanal craft plant-based
medicine.
• Ava Pathways Inc. is an R&D-based company that aims to perform
preclinical and clinical studies to revolutionize the evidence-based
treatment of depression and substance use disorders through
the power of neuroplasticity, the ability of the human brain to rewire
and heal itself.
• A state of heightened neuroplasticity can be unlocked using
psychoactive pharmaceutical and nutraceutical formulations.
• With a strong research program in place, Ava Pathways Inc. will
establish the safety and efficacy of active compounds before bringing
such life-saving medicines to the clinic. 14
Keepers of the craft.$36B $34.29
$31.71
$29.34
The growing $27B
$25.14
$27.16
mushroom market.
$23.29
$21.57
$19.98
$18.54
$18B
The global functional food market is expected to reach $34.3 Billion
USD by 2024, registering a CAGR of 8.04% during the forecast period
(2019-2024).
$9B
The market studied is expected to experience huge demand for natural
and synthetic psychedelic compounds, formulations and treatment
protocols and this is why Ava Pathways Inc. has decided to pursue
these avenues.
$0B
2016 2017 2018 2019 2020 2021 2022 2023 2024
15
Keepers of the craft.State of the art
facilities.
KEEPERS OF THE CRAFT
With approximately 10,000 square feet of space, on an acre of
land on Vancouver Island, Medcann was granted its processing,
cultivation and sales license by Health Canada in March 2019.
Medcann provides CRFT with an immediate pathway to bring
craft cannabis products to market under Health Canada's new
micro-cultivation licence category.
The facility will test, process and package high quality craft
flower, and package this flower for distribution
throughout Canada. • Cultivation
• Processing
• Packaging
• Distribution
16
Keepers of the craft.Board of directors.
CEO + DIRECTOR CFO + DIRECTOR DIRECTOR
MATTHEW WATTERS REGAN McGRATH DR. BRIGITTE SIMONS
A serial entrepreneur, Matthew Watters brings over 20 years Regan McGrath is the founding partner and CEO of Metrics Brigitte has studied digital technology and information
of executive leadership experience in the Cannabis, Consumer Chartered Professional Accounting. Regan holds her Bachelor of Arts management within the regulatory markets. She leads a large team
Packaged Goods, and Technology sectors. With an acute focus from McGill University, CPA CA from the Canadian Institute of of cross-functional associates in quality management, IT, and client
on brand creation and distribution, Matt has a passion for story Chartered Accountants (now CPA), and has most recently completed services. Together, developing novel tools for supply chain
telling, and the resolve to bring products to market. her Certification in Fintech and the Future of Commerce from MIT. management, record keeping, and regulatory drug administration.
17
Keepers of the craft.Management team.
MAREN HANSEN GARETT SENEZ CHANTEL JONAS JUSTIN GURINSKAS
CHIEF CORPORATE OFFICER CHIEF MARKETING OFFICER DIRECTOR OF OPERATIONS CREATIVE DIRECTOR
With over a decade of leadership experience in a A dynamic leader, Garett brings a With over 20 years experience in leadership, Over eight years as a creative pioneer in the
variety of industries, Maren has previously held competitive edge and outstanding brand business development, and administration, Canadian cannabis industry, Justin has worked to
positions within large multinational corporations communications expertise to global Chantel brings a wealth of actionable develop some of the most recognizable brands in
and small start-ups in emerging sectors alike. companies looking to scale. experience to BC Craft Supply Co. the country’s most prolific emerging market.
18
Keepers of the craft.Evolving the game.
1Foster positive
Canadian fundamentals
•Build national distribution with
Grizzlers
•Expand market access for craft
2
Fill the portfolio
gap and scale in USA
•Launch tier one brand
partnership with Omura
•Drive the brand advantage in
USA cannabis with Clix
3
Innovate and disrupt
•Secure licensure with Ava
Pathways
•Lead with science and IP on
growers with CRFT •Increase CBD B2C eCommerce psychedelics in Canada
capability with Earth Dragon
•Expand and automate
distribution across all channels
19
Keepers of the craft.Financial overview.
High margin business, significant room to run in multiple markets.
2021 2022 2023
Revenue $7,376,168 $19,314,517 $32,695,767
Gross Margin 16.1% 29.7% 35.8%
EBITDA ($3,098,949) ($67,778) $4,389,551
Cash from
($2,872,412) $216,405 $3,577,283
operations
20
Keepers of the craft.Capitalization.
Returning to growth through collaboration, expertise, and adaptation.
Financials (As of May 28 2021)
CSE Index CSE Composite
Currency CAD
Shares Outstanding 189,318,854
Recent Share Price 0.045
Market Cap $8,519,000
Beta (5Y Monthly) N/A
EPS (TTM) -0.209
Average Volume 580,000
21
Keepers of the craft.Thank you.
BC Craft Supply Co. LTD.
SUITE 810 – 749 West Pender Street
Vancouver, British Columbia
V6C 1H2
info@bccraftsupplyco.com
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